The Marketing Factory
Welcome to The Marketing Factory, where we don’t blend in. I’m Marissa Candy, founder and award-winning marketer, here to help you think differently about marketing and achieve powerful results. For over two decades, I’ve driven business growth through tailored branding, lead generation, SEO, and Google Ads strategies. Join me as I break down custom marketing solutions, social media tactics, and website design tips that turn clarity into action. Ready to build profitable campaigns and grow your business? Let’s get started with The Marketing Factory Podcast.
#063 - Why Carls Jr. FAILED In Australia
In this episode, Marissa breaks down how Carl’s Jr. stumbled in Australia despite the burger hype, revealing how poor location choices, pricing confusion, watered‑down branding, and inconsistent customer experiences turned excitement into disappointment, and more importantly, she shares the gold nuggets multi‑location brands can apply, entering the right markets, matching price to value, keeping brand identity strong, standardizing systems, and delivering experiences that beat hype every time, ultimately reminding us that big brands don’t automatically win, but smart strategies do, making this a must‑listen for anyone planning to expand, scale, or bring a brand into Austr...
#062 - The Dating App Opportunity That Facebook Is Missing!
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
Marissa breaks down why modern dating apps feel broken and what that teaches us about marketing. Using the story of a frustrated dater and a hypothetical Facebook spin off called Datebook, she explains why context, transparency and real world stories matter more than polished profiles. The episode connects swipe culture to surface level branding, shows how familiarity and low friction build trust, and gives practical lessons businesses can apply to create deeper engagement before...
#061 - How Domino's Went From Worst to First! A Multi-Location Turnaround Story
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
In this episode, Marissa breaks down how Domino’s went from “cardboard crust” jokes to a global powerhouse. She unpacks their brutal honesty campaign, product overhaul, franchise alignment, and digital innovation, then shows multi-location brands how to steal the exact playbook to fix their product, earn back trust, and turn consistency into a competitive weapon.
It's time to get smart with your strategy! Stop leaving money on the table and st...
#060 - STEAL Starbucks Marketing Strategy!
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
Marissa breaks down why Starbucks' marketing works so well and how you can apply the same principles to your own business. From creating an experience that goes beyond the product to building community, personalisation, and consistency across multiple locations, she shows how smart brands turn small ideas into massive loyalty. If you're running a multi-location business or want customers who come back again and again, this episode gives you the exact playbook.
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#059 - Outsourcing vs In House Marketing The Brutal Truth?!
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
In this episode of The Marketing Factory, Marissa breaks down one of the biggest myths in business: that you have to choose between an in-house marketing team or outsourcing to an agency. She explains why both options have strengths, both have blind spots, and why most marketing disasters happen not because you picked the wrong model, but because you never built the bridge between the two. Through real examples, Marissa shows the true cost...
#058- How To Maintain Brand Consistency Across Multiple Locations!
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
In this episode of The Marketing Factory, host Marisa Candy dives into the challenges faced by multi-location businesses in maintaining brand consistency. She emphasizes that growth without solid systems can magnify inconsistencies, leading to varied customer experiences that undermine trust and loyalty. Marisa discusses the importance of not just teaching staff procedures but also instilling a deep understanding of the brand's purpose. Listeners will learn about the common pitfalls these businesses encounter and gain...
#057 - How Marketing Impacts Your ENTIRE Business!
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
In this episode of The Marketing Factory, host Marissa Candy emphasizes that every employee is a marketer, regardless of their role within the company. She discusses the crucial question that all marketing efforts should answer: "Why you?" Marissa highlights the misconception that marketing is limited to ads and social media, explaining instead that it permeates every aspect of a business, from sales to operations. She aims to shift the perception of marketing from a...
#056 - Why Your Competitors Marketing Seems Better and What to Do About It?
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
In this episode of The Marketing Factory, host Marisa Candy dives into the perception trap that many businesses fall into when comparing their marketing efforts to those of competitors. She addresses the frustration of seeing others' seemingly effortless marketing campaigns and explains that the key differences often lie in systems, clarity, and consistency rather than sheer luck or bigger budgets. Marisa emphasizes that what you see online is just the tip of the iceberg...
#055 - Nobody Buys From You Because You're Missing THIS (Trust Formula Revealed)
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
In this episode of The Marketing Factory, Marissa delves into the art of effective marketing, emphasizing that billion-dollar brands are often built by doing familiar things differently rather than reinventing the wheel. She discusses the importance of creativity in marketing, using a standout campaign that randomly refunds three orders within 24 hours as a prime example of thinking outside the box. Marissa also stresses that successful marketing doesn't have to be complicated; sometimes, it's about...
#054 - 3 Marketing Terms Every CEO Should Know! 🚀📈
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
In this episode of The Marketing Factory, host Marissa Candy reveals the three essential marketing metrics every CEO should demand from their team. With over two decades of experience, Marissa shares the proven strategies that separate successful marketing campaigns from those that waste budget. She discusses why understanding Customer Acquisition Cost (CAC), Lifetime Value (LTV), and pipeline contribution is crucial for driving business growth and profitability. Marissa explains how measuring the right metrics can...
#053 - CEOs Guide To When Marketing Is Wasting Money! 💸 🚫
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
In this episode of The Marketing Factory, host Marissa Candy dives into the critical importance of accountability in marketing. With over two decades of experience, Marissa emphasizes that marketing should not just be about creative flair but must also yield measurable results tied to revenue, leads, and brand positioning. She outlines the common pitfalls that lead to wasted marketing dollars, urging CEOs to seek clarity and actionable insights from their marketing teams. Listeners will...
#052 - The Subtle Marketing Upsells Your Franchise Needs For Additional Revenue! 🍟💡
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
In this episode of The Marketing Factory, host Marissa Candy explores the power of subtle upselling in franchises. She emphasizes that upselling isn't about being pushy but rather about seizing opportunities when customers are already engaged. Marissa shares insights on how simple, complimentary offers can significantly increase revenue without the need for additional products, staff, or marketing expenses. Using the iconic phrase "Would you like fries with that?" as a case study, she illustrates...
#051 - How Your Marketing Is Tanking Your Talent Pool! 🧳 👫🏽
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
In this episode of The Marketing Factory, host Marissa Candy dives deep into how your marketing strategy could be sabotaging your ability to attract top talent. She emphasizes the power of aligning your recruitment marketing with your customer-facing content and explains why an inconsistent or uninspiring brand presence will make the best candidates scroll right past you. Marissa shares practical tips on how to showcase your culture through your marketing, from celebrating milestones to...
#050 - How I Would Market Bailey Nelson (To Beat Specsavers) 💰❌
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
In this episode of The Marketing Factory, host Marisa Candy explores how to effectively market Bailey Nelson in a competitive landscape dominated by strong competitors like Specsavers. She emphasizes the importance of structure, alignment, and clarity in marketing strategies, particularly across multiple locations. Marisa discusses the need for consistency in brand tone, social presence, and in-store experience while empowering local teams with centralized assets and clear frameworks. She highlights the power of simplicity in...
#049 - Why Most Franchise Marketing Fails (And What The Smart Ones Do Instead) ❌ 📝
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
In this episode of The Marketing Factory, host Marissa Candy delves into the complexities of franchise marketing and the pitfalls of one-size-fits-all strategies. With over two decades of experience, Marissa highlights the critical misalignment often seen between franchisors and franchisees, which can lead to marketing failures. She emphasizes that successful scaling requires more than just a polished brand; it demands tailored approaches that resonate with local markets.
It's time...
#048 - What Your Dental Practice Doesn’t Know Is Killing Your Marketing 🦷 🏪
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
In this episode of the Marketing Factory, host Marisa Candy dives into the critical issue of internal disconnect within dental practices and how it can sabotage marketing efforts. She emphasizes the importance of having a cohesive team that understands the marketing campaign's goals to ensure success. Marisa likens ineffective marketing to a vending machine, highlighting that simply investing money won't magically attract the right patients if the team isn't aligned. She shares insights on...
#047 - Should I Use Traditional Or Digital Marketing? 📝 💻
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
In this episode of The Marketing Factory, host Marissa Candy dives into the dynamic relationship between traditional and digital marketing. With over two decades of experience, Marissa challenges the common misconceptions that traditional marketing is dead and explores how both strategies can work together to maximize reach, resonance, and return on investment. She breaks down the distinct roles each type of marketing plays and offers practical insights for CMOs, marketing managers, and business owners...
#046 - Can Your Employees Become Your Best Influencers? Here's Why They Should! 💼 🎥
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
In this episode of The Marketing Factory, host Marisa Candy dives into the fascinating world of viral marketing and the role of employees as influencers. She discusses innovative strategies, such as the unique campaign involving coffee mugs hidden across Croatia, which demonstrates how brands can engage customers creatively. Marisa also poses an important question about whether employees who appear in promotional content should receive additional compensation for their influencer-like roles. Listeners are encouraged to...
#045 - Your Call to Action May Be Killing Your Brand! 🚨🔥
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
In this episode of The Marketing Factory, Marissa Candy unpacks one of the biggest debates in business: brand or call to action? She explains why the real answer isn’t choosing one over the other but choreographing them together like the ultimate power couple. Using practical examples and plenty of humour, Marissa shows what happens when businesses lean too far into brand or sales and how to strike the balance that builds loyalty while dr...
#044 - Why 70% of Marketing Campaigns Fail! 👎 ❌
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
In this episode of The Marketing Factory, host Marisa Candy delves into the reality of marketing campaigns, highlighting the staggering statistic that 70% of them fail. She emphasizes that the failure often stems not from the creativity of the campaign but from the chaos behind the scenes that can undermine a great idea. Marisa shares her insights gained from over two decades in the industry, encouraging listeners to learn from the campaigns that don’t pa...
#043 - Your Brand Isn’t Broken, But Your Strategy Might Be! 👀 🚨
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
In this episode of The Marketing Factory, host Marisa Candy addresses a common issue faced by businesses: the misconception that their brand is broken. Instead, the real problem often lies in the underlying strategy—or lack thereof. Marisa emphasizes that branding is not merely about aesthetics; it’s about having a clear and effective strategy that drives impactful marketing results. She discusses how to identify when creative elements are not the real issue, what bran...
#042 - Don’t Write Another Email Copy Until You’ve Watched This! ✍️ 📧
Ready to level up your marketing with live strategies and Q&A? Join the Rebel Marketing Club today: https://themarketingfactory.com.au/club
Stop wasting time and money on marketing that doesn’t deliver! Book a call now: https://themarketingfactory.com.au/bookacall
In this episode of The Marketing Factory, Marisa Candy dives into the essential art of email copywriting, emphasizing its overlooked power in marketing. With over two decades of experience, Marisa shares key strategies for crafting effective emails that resonate with your audience. She highlights the importance of clarity, purpose, and connection in yo...
#041 - Use THIS Strategy to Get the Boardroom to Back Your Brand Campaign 🚀👔
In this episode of The Marketing Factory, host Marissa Candy delves into the essential topic of brand investment and how to effectively pitch it to decision-makers. Drawing from her extensive experience as an award-winning marketer, Marissa emphasizes that brand is not just a line item on the P&L but rather a vital asset that builds trust and reduces customer acquisition costs. She shares key strategies for communicating the long-term value of branding, especially in environments where immediate ROI is expected. Listeners will learn how to navigate boardroom conversations, shift mindsets around brand value, and articulate the importance of...
#040 - Why Your DIY Design is Killing Your Brand! ⚠️ 🎨
Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall
In this episode of The Marketing Factory, host Marissa Candy explores the balance between DIY design and professional graphic design. While tools like Canva and Adobe Express make design accessible for everyone, Marissa emphasizes that not every marketing asset should be created in-house. She discusses the potential pitfalls of inconsistent branding when relying on DIY methods, such as fluctuating logos and graphics that lack a cohesive identity.
It's ti...
#039 - The Organic Strategy That’s Beating Paid Ads in 2025! 🎯 💀
Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall
In this episode of The Marketing Factory, host Marissa Candy delves into the transformative power of organic social media, highlighting it as the greatest opportunity for individuals and businesses to enhance their outcomes. She discusses how Gen Z has disrupted traditional marketing funnels and emphasizes the importance of leveraging social media effectively. Marissa shares insights on viral video reactions and encourages listeners to fully utilize social media platforms, noting that ev...
#038 - Why Organic Social Media Is Your Marketing Goldmine! 🌱 📈
Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall
In this episode of The Marketing Factory, host Marisa Candy emphasizes the importance of organic social media content as a critical component of modern marketing strategies. Marisa illustrates how social media feeds serve as the first impression for potential customers, highlighting that people trust genuine voices over traditional ads. She discusses the pitfalls brands face when they neglect organic content, comparing it to awkwardly promoting oneself at a dinner party wi...
#037 - How To 10X The Sale Price of Your Business! 🚀💰
Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall
In this episode of The Marketing Factory, host Marisa Candy shares five essential multipliers to enhance the value of your business for potential buyers. She emphasizes the importance of shifting your mindset from owner to buyer, highlighting that buyers are less interested in your personal story and more focused on the current state of your business. Marisa outlines key areas to improve, such as updating your website, revitalizing your social me...
#036 - Your Brand is Getting CRUSHED By Competition… Here’s How to Fix It! 💥📈
Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall
In this episode of The Marketing Factory, host Marisa Candy dives into the crucial steps businesses need to take to effectively compete in a crowded market. With over two decades of experience as an award-winning marketer, Marisa emphasizes the importance of understanding the competitive landscape before making any strategic moves. She discusses how to identify your competitors and the potential customers you may be losing to them. The episode focuses on...
#035 - Top 5 Marketing Tricks Big Brands Use (That You Can Steal)! 🚀 💡
Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall
In this episode of the podcast, Marissa Candy, an award-winning marketer with over two decades of experience, introduces listeners to the Velvet Rope Strategy. This effective marketing technique creates excitement and exclusivity for customers. Marissa emphasizes the importance of focusing on the entire customer experience, from browsing to buying, while highlighting how overwhelming choices can hinder sales. She reveals the top five marketing tricks used by successful brands like Koala, Bo...
#034 - Which Social Media Is Right for Your Business? (Find Out in 10 Minutes!) 📱 ✨
Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall
In this episode of the Marketing Factory, host Marisa Candy dives into the critical first steps of social media marketing. With over two decades of experience in the field, Marisa emphasizes the importance of aligning your social media strategy with your business goals. She discusses how understanding what you want to achieve—whether it's building brand awareness, engaging with customers, or generating leads—will guide your choice of social media platfo...
#033 - Exposing the Biggest Marketing LIES… Audience Q&A! 🚫 📊
Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall
In this episode of The Marketing Factory, host Marisa Candy tackles common marketing myths and misconceptions that can mislead businesses. She begins by addressing the notion that SEO is dead and that email marketing is no longer effective. With a strong emphasis on the continued relevance of email marketing, Marisa highlights its impressive ROI, averaging $36 for every $1 spent, emphasizing the importance of personalized and value-driven content. The episode promises to cl...
#032 - Naming Your Business? Do This or FAIL! 🚫 💥
Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall
In this episode of The Marketing Factory, host Marissa Candy tackles common myths surrounding modern marketing, including the belief that SEO is dead and email marketing is outdated. With over two decades of experience, Marissa emphasizes the continued relevance of email marketing, showcasing its impressive ROI of $36 for every $1 spent. She highlights the importance of personalization and delivering valuable content to engage audiences effectively.
It's time to get sm...
#031 - Award Winning Marketer Reacts To Viral Hacks! 🏆📲
Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall
In this episode of The Marketing Factory, host Marissa Candy delves into the essential distinctions between branding and marketing, emphasizing that branding revolves around the "why" while marketing focuses on the "how." She shares a fascinating case study of a coffee brand that sold out six months of inventory in just 28 minutes, highlighting their clever use of celebrity names like Dwayne Johnson, Michael Jordan, and Ronaldo in their advertising. By cr...
#030 - I Read The BEST Marketing Books Of All Time (So You Don’t Have To) 📚🔥
Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall
In this episode of The Marketing Factory, host Marisa Candy shares five impactful books that can inspire new marketing strategies and ideas. With over two decades of experience as an award-winning marketer, Marisa emphasizes that marketing goes beyond ads and selling; it's about creating meaningful connections and driving real results. She introduces the first book, "Purple Cow" by Seth Godin, which focuses on the importance of standing out in a cr...
#029 - Can Good Marketing Save A Terrible Offer?
In this episode of The Marketing Factory, Marissa explores a question all business owners should be asking themselves, can effective marketing save a fundamentally bad product? With over two decades of experience in the marketing industry, Marissa delves into the power of marketing to create emotional connections and compelling narratives that can elevate even average products. However, she also addresses the limitations of marketing when the product or offer is inherently flawed, citing the infamous launch of Vegemite's iSnack 2.0 as a cautionary tale. Tune in for insights on how to craft impactful marketing campaigns while ensuring that your product...
#028 - The Hidden Secrets Behind Iconic Logos! (What They’re NOT Telling You) 🔍 ✨
Sick of wasting time on logos, content, and making the wrong marketing decisions? Let us step in and take marketing completely off your hands: https://themarketingfactory.com.au/doneforyou
In this episode of The Marketing Factory, host Marisa Candy delves into the fascinating world of logos and their strategic significance in branding. She reveals how top brands like McDonald's, Nike, and Apple use logos as powerful marketing tools, employing psychological tactics to influence consumer perceptions and behaviors. Marisa highlights the hidden meanings and symbols behind iconic logos and discusses how listeners can leverage these insights to enhance...
#027 - 7 Marketing Mistakes That Are COSTING You Thousands! 🚫 💸
Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/bookacall
In this episode of The Marketing Factory, host Marissa Candy, an award-winning marketer with over two decades of experience, discusses seven costly marketing mistakes that businesses often make and how to fix them. She emphasizes the importance of focusing on benefits rather than features, utilizing storytelling in marketing, and the pitfalls of trying to sell to everyone. Marissa shares valuable insights on tracking performance and avoiding common missteps that can dr...
Why Lowering Prices Won't Boost Your Sales (The Price Myth!) 🎥 🏆
Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call
In this episode of The Marketing Factory, host Marissa Candy challenges the common misconception that lower prices lead to higher sales. She discusses how discounts can attract cheap customers rather than fostering loyalty and how this strategy can ultimately weaken your brand and shrink profits. Marissa also shares her insights on viral marketing trends, engaging with videos for the first time and providing valuable recommendations for applying these tactics to bo...
#025 - I Went Viral On LinkedIn! (Here’s What I Learned) 🚀📈
Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call
In this episode of The Marketing Factory, host Marisa Candy shares her proven strategies for achieving viral success on LinkedIn. With an impressive reach of 2 million people and 4 million impressions in just 90 days, Marisa emphasizes the importance of engagement and consistency in driving visibility. She outlines essential steps for crafting a successful content strategy, including defining your purpose, understanding your target audience, and maintaining a clear plan.
Follow Th...
#024 - How To Build A Successful Personal Brand! (a guide for average business owners)💡🚀
Ready to stop wasting time and money on marketing that doesn’t deliver? Book a call to speak with our team today: https://themarketingfactory.com.au/discovery-call
In this episode of The Marketing Factory, host Marisa Candy emphasizes the importance of personal branding for business success. She challenges listeners to step out of their comfort zones and embrace their role as the CEO of "Brand U." Marisa discusses how personal connections drive business relationships, highlighting that people prefer to do business with individuals rather than faceless brands. She promises to provide valuable insights into building a personal br...
