Getting to "Hell Yes!".

Getting to Hell Yes! with Phillip Burton: Service, Trust & Authenticity in Flooring

In this episode of Getting to Hell Yes!, we sit down with Phillip Burton, VP of Strategic Partnerships at Preferred Floor & Tile, to explore how flooring isn’t just about materials, it’s about service, reliability and people.

From his early career chasing Wall Street dreams to finding purpose in the flooring industry, Phillip shares how authenticity and blue-collar values shaped his approach to building long-term partnerships in the SFR and multifamily markets. He explains why service, not price is the real differentiator, how...

Getting to Hell Yes! with Gregory Frank: Building the SFR/BTR Community with EverResi

In this episode of Getting to Hell Yes!, we’re joined by Gregory Frank, Founder of EverResi Media, to explore how storytelling, standardization and community are shaping the single-family rental (SFR) and build-to-rent (BTR) industry.

Greg shares his journey from franchise operations into real estate and why he saw the need for a media platform dedicated to amplifying the voices of owners, operators, vendors and residents. We dive into how EverResi is addressing the industry’s perception gap, why collaboration and nati...

Jake Stoll – Director of Partnerships at Rent Ready, a national turn services provider helping property managers simplify and standardize make readies.

From sticky notes to standardization: how property managers can cut turn times, improve resident experience, and unlock NOI.

Key Quotes

Getting to Hell Yes! with Kelly Brooks: Speed, Consistency & Data in Property Renovation

In this episode of Getting to Hell Yes!, we sit down with Kelly Brooks, CEO of Property Masters, to explore how speed, consistency, and data are transforming large-scale property renovations.

With nearly two decades of experience, Kelly shares her journey from starting at Property Masters in college to leading a semi-national renovation provider serving institutional investors across 23 states. We dig into why speed, quality and consistency aren’t just buzzwords but critical factors that protect margins, reduce risk and deliver predictable results in...

Getting to Hell Yes! with Dan Oltersdorf of Centricity

Dan Oltersdorf’s journey from a college RA to President of Centricity is a masterclass in spotting problems, building solutions and scaling them across an entire industry.

In this episode, Guillermo and Dan dive into:

💬 Key quotes from Dan:<...

In this episode of Getting to Hell Yes!, Guillermo Villasenor brings together three powerhouse voices in property management: Tanya Severson, Stacey Lusader and Mindy Seeger to dissect one of the most complex challenges in real estate operations: maintenance.

They explore a compelling metaphor. The four-legged stool of property maintenance made up of owners, vendors, maintenance providers and residents.

What happens when one leg falters? The whole system wobbles.

From real-world vendor frustrations and owner-operator blind spots to resident psychology and program management best practices, this episode dives deep into:

🚀 Getting to Hell Yes: From Metrics to Meaning with Daniel Paulino

What if your reputation wasn’t just about your star rating?

What if it could predict business health, uncover blind spots and give you a daily playbook for loyalty?

In our latest Getting to Hell Yes episode, I sat down with Daniel Paulino, Head of Real Estate at Reputation and former VP of Digital Strategy at Bizzuto. To talk about why great brands go beyond “doing things right” to creating experiences worth forgiving.

💬 “A brand can apologize. But a relationship seeks forgiven...

Getting to “Hell Yes!” with Tyler Kuresa: Why Maintenance Without Data Is Just Expensive Guesswork

💬 “If you don't have the best information, you're gambling. The question is: are you ready to own that?” – Tyler Kuresa

Before founding Onsite Analytics, Tyler Kuresa was a professional baseball player and a DIY landlord. That second part nearly ruined him.

After losing thousands on avoidable HVAC failures, Tyler realized the biggest leak in property operations wasn’t a busted pipe, it was missing data. Work orders were being handled blind. Capital planning was just math + hope. And maintenance? It...

Getting to “Hell Yes!” with Allan Klassen: Why Clarity Isn’t a Buzzword, It’s a Business Strategy

💬 “Clarity is the new clever.” – Allan Klassen

After decades leading one of Canada’s top homebuilders and transforming customer experience at Brookfield Residential, Allan Klassen now coaches CEOs on the one thing most leaders struggle to admit: misalignment.

👉 Alignment isn’t agreement in the boardroom. It’s what happens when people walk out and execute.

From frontline autonomy to trade partner trust, Allan’s philosophy is simple but powerful: If you’re not clear on the why, you’ll never...

Getting to “Hell Yes!” with Julie Blanc: Why Revenue Management Is More Than Math and Core to the Mission

💬 “You can’t optimize what you can’t see.” – Julie Blanc

After multiple startup exits and a career in VC, Julie Blanc zeroed in on one of multifamily’s most overlooked levers: pricing.

With Rentana, she’s not just offering AI-powered pricing suggestions. She’s building a transparency-first platform that gives operators and strategists full visibility into every decision.

🔍 Plain-English explanations of every recommendation 📈 Daily insights that go beyond rent and reveal what’s really blocking perfor...

“We don’t sell resumes. We help leaders play chess, not checkers.” — Kelsi Cory

This episode is for anyone who's ever thought recruiting was just “filling seats.”

Kelsi Cory - founder of Cory Executive Recruiting joined us to break down what great hiring really looks like at the executive level. Spoiler: it’s not transactional. It’s personal.

🧠 What we covered:

“We don’t sell showers. We sell lease-ups.” — Yovonne Kenny

This episode is a masterclass in operational selling.

Yovonne Kenny known for scaling Preferred Floor & Tile into an 8-figure brand and now leading at Palisade ACP joined us to break down why the real sale isn’t the product… it’s the performance outcome.

🚿 Her waterproof, groutless wall system cuts install time from 5 days to 2. But that’s not what sells. What sells? Faster unit turns. Happier residents. Lower churn. More lease-ups.

🧠 What we covered:

Getting to “Hell Yes!” with Dana Dunford: Why the Real Innovation in Proptech Starts with the Underdog

💬 “Fifty percent of it is just hard work. The other fifty percent is luck - right place, right time.” – Dana Dunford

Dana Dunford didn’t come from real estate. She came from Apple, Nest and a spreadsheet full of rental headaches. That mix led her to launch Hemlane, a property management platform built not for the REITs but for the 72% of landlords who self-manage.

📦 These aren’t the folks on CoStar. 🏘️ They’re the ones managing duplexes from two time zone...

What happens when innovation in PropTech slams into the bureaucratic brick wall of enterprise property management systems? Remen Okoruwa's answer: you build the middleware layer that makes it all work—faster, cheaper, and with less pain for everyone involved.

This episode dives deep into the realities of integrating with Yardi, RealPage, Entrata, and the rest of the acronym soup. Spoiler alert: it’s a mess. But Propexo is fixing it.

💥 Key Takeaways

🚫 “We don’t have competition.”

🛑 “We just need better marketing.”

⚠️ “Buyers will get it once they see the demo.”

Everett Lynn tried all of that—and learned the hard way.

After 8 years building Amenify, he figured out what really gets a buyer to say “Hell Yes!” (Hint: It’s not the pitch. It’s not even the product.)

👉 “You’re not trying to convince your buyer. You’re helping your buyer convince someone else.”

From losing deals to landing millions of units, Everett shares the truth about:

"Stay bold on your ish."

That’s how Amy Mark leads — with clarity, confidence, and culture-first energy.

She’s not here for corporate masks or playing it safe. She’s here to help her team (and this industry) get to “Hell Yes” — one authentic decision at a time.

In our latest conversation, Amy breaks down:

✅ How she bounced back from burnout

✅ Why timing matters more than titles

✅ How to set expectations that stick

✅ What real leadership sounds like (hint: it includes caulked baseboards, not buzzwords)

<...

🚨 Most leaders don’t get a “Hell Yes!” from their teams or customers. Here’s why—and what to do about it.

Leadership coach Rocky Garza dropped a truth bomb on our recent LinkedIn Live:

“When there’s a gap between someone’s capacity and your expectations, that gap fills with disappointment.”

If you’re chasing growth without clarity, you’re not building alignment—you’re building confusion.

🔥 People don’t buy perfect scripts. They buy conviction.

🔥 Culture isn’t what you preach—it’s what you tolerate.

🔥 Sales don’t star...

🚨 New on the blog: How to Get to "Hell Yes" in Multifamily 🚨

What does it really take to get buy-in—from your team, your clients, your partners?

👊 John Carlson, CEO of Mark-Taylor, shares how they built a culture where trust isn’t just a buzzword—it’s a business advantage.

In this candid interview, we talk:

✅ Internal selling vs. external persuasion

✅ Why principles beat processes

✅ How real transparency drives real results

✅ Turning site-level resistance into enterprise-wide innovation

🔥 “You don’t need perfection to earn loyalt...

🚪 Hiring from resumes? That’s why you’re missing the mark. 📉 Hiring for alignment?

That’s how you get to Hell Yes! in selling.

Most multifamily teams aren’t building high-performing teams—they’re filling seats and hoping for the best.

📄 Job descriptions. 📥 Resumes. 📊 Candidate scorecards. 💬 Gut feelings when the interview ends.

Jonna Smith, founder of PeopleZest, has seen it all. That’s why she helps leaders stop filling roles and start solving problems.

Here’s what she’s learned about getting to Hell Yes in...

🚨 Security deposits: a mess waiting to happen. Laws changing overnight. Multi-state compliance headaches. Bad debt you never see coming. Residents angry at move-out.

💡 There is a better way.

Meet Gabriella Jones, aka Gabe on the Go. She doesn’t just talk about risk—she helps operators eliminate it.

In this new blog post, Gabe shares:

✅ The hidden risks operators overlook

✅ The Hell Yes moment when you realize you need a specialist

✅ Why deposit management isn’t just compliance—it’s your reputation

✅ Ho...

🚪 60 days for a unit turn? That’s bleeding NOI. 📈 21 days or less?

That’s how you get to Hell Yes! in selling.

Most multifamily teams aren’t leading their renovation process—they’re just surviving it.

📊 Spreadsheets. 📱 Text threads. 📌 Sticky notes. 💬 Finger-pointing when things go wrong.

Jose Benitez, founder of Renowise, has seen it all. That’s why he built a system that doesn’t just speed things up—it clarifies the chaos.

Here’s what he’s learned about getting to Hell Yes in selling:

✅ Stop selling...

🔥 Getting to Hell Yes! 🔥

Sales in the multifamily world isn’t just about selling—it’s about teaching customers how to buy.

In today’s market, the rules have changed:

Mike Wolber, CRO at Apartment List, breaks down the playbook for winning in this tough landscape:

✅ Teach customers how to buy

✅ Anchor every deal to the Cost of Inaction

✅ Dream bigger, aim higher, and play to win

💡 “Quota is just the job. 200% of quota is...

🎙️ Getting to Hell Yes in PropTech with Edward Cohen

Why do smart building owners delay life-saving tech? How do you get to a “Hell Yes” before disaster strikes?

In this episode, Edward Cohen of Pro Sentry unpacks the psychology of selling prevention. From aligning manager-owner incentives to leveraging timing and urgency, this is a masterclass for anyone selling in real estate or risk tech.

🔥 “We don’t sell plastic—we sell peace of mind.”

🔥 Discover the ROI behind compliance and leak detection.

🔥 Learn what actually drives chang...

🎙️ Podcast Episode: Getting to Hell Yes with Justin Dilley

How do you turn skepticism into commitment—without pushing, pitching, or pressure?

Justin Dilley, strategic leader at MRI Software and creator of Multifamily Weekly, joins us to talk about:

✅ Turning “no” into “yes, and…”

✅ Selling with empathy, not ego

✅ Spotting urgency through external change

✅ Why “team everyone” works better than “team product”

💬 “People don’t change because of price. They change because of how a problem makes them feel.”

This episode is packed with wisdo...

🚨 Leasing gets the spotlight. Retention builds the business.

Most multifamily operators pour everything into getting a “yes.” Jude Chiy wants a “Hell Yes”—not just at move-in, but at renewal.

In this fresh breakdown of our latest conversation, Jude shares how Flamingo tracks every resident touchpoint to stop silent churn before it starts. His take? Resident retention isn’t a tactic—it’s a philosophy. And the best operators treat it that way.

🔥 What’s inside:

✅ The biggest hidden cost in property management

✅ Why pizza parties won’t fix...

🎙️ “You can call someone 100 times… but if they don’t want it, they don’t want it.”

On our latest podcast episode, Al-Karim Khimji, Co-Founder of Propra, shares what really moves the needle in B2B sales—and it’s not clever pitches or slick demos.

It’s listening. Relentlessly.

💡 Learn how Propra:

And the best part? Al-Karim’s take on what it means to “Get to Hell Ye...

🎙️ Just dropped: Getting to Hell Yes! with Joe Summers 🎧

What does it really take to get a “Hell Yes” in multifamily sales?

Joe Summers breaks it down—raw, honest, and 100% from experience. With 25+ years in the industry, Joe shares how he turned “sales” into “solving,” and built 9 companies along the way.

Here’s a taste:

💡 “Don’t pitch. Ask. Listen. Align.”

💡 “You don’t create urgency—you capture it.”

💡 “If your solution is confusing, they’ll walk away.”

In this episode, we unpack how Joe:

🎙️ “Just because it’s a problem… doesn’t mean it’s a priority.”

In this episode of Getting to Hell Yes!, Grady Newman shares how she went from pitching 30% IRR energy projects (and getting no’s) to building RESI—a SaaS platform changing how multifamily properties market and lease.

💥 Discover how:

📈 If you're selling into multifamily, this is a masterclass in how to align, listen, and earn the yes.

🎧 Listen now. Learn how to get to Hell Yes without ever nee...

🚨 Tired of sales that feel transactional?

Kevin flips the script.

In his latest blog post, he unpacks how Getting to Hell Yes! is about more than closing deals—it’s about opening conversations, earning trust, and solving problems that actually matter.

🔥 “It’s not about pushing product. It’s about pulling people into the right solution.”

Inside the post:

✅ Why empathy > urgency

✅ How to shift from pitching to listening

✅ A powerful framework that turns “maybe” into a Hell Yes!

If you're in mul...

🚨 Package rooms overflowing. Leasing agents buried in boxes. Residents are frustrated. Sound familiar?

Michael Patton, founder of Fetch, saw this chaos and turned it into a logistics revolution—without lockers, without capex, and without the excuses.

In the latest Getting to Hell Yes! conversation, Michael shares how he:

✅ Sold vision over features

✅ Identified the perfect “Hell Yes” buyer

✅ Scaled a scrappy warehouse startup into 40+ markets

💥 “Hell Yes happens when they stop calculating and start imagining.” — Michael Patton

This isn’t just about solving deliveries—i...

🚨 “Garbage in, garbage out.” 🚨 That’s how Kevin Shtofman describes the painful truth about real estate data today.

After 21 years in the industry, Kevin isn’t here to sell dashboards. He’s here to fix the root problem: Mistrust in the data driving critical decisions in property management and investment.

In our latest blog, Kevin unpacks:

🔧 Why clean data is the real engine behind AI success

🏎️ How Cherry helps teams shift from reactive to proactive (think F1 pit crew level efficiency)

🔥 What it actually takes to Get to Hell Yes! with bu...

🎙 Special Episode: Rethinking Multifamily Ops—Global Talent, AI & the New 24/7 Service Reality 🌎🤖🏘

Join Guillermo Salazar, Stephanie Versin, Yoni Shraga, and Nima with moderator Shelley Robinson as they unpack the real talk on how multifamily operators are transforming staffing, tech, and service models for today's high-expectation renters.

✅ How AI and offshore talent are reshaping maintenance and leasing

✅ Why centralization isn’t about job loss—it’s about strategic upskilling

✅ 70%+ cost savings, better NOI, and happier teams

✅ How to future-proof operations—from 15 units to 15,000

🚨 Whether you’re scaling or...

🚀 Getting a "Hell Yes!" in Sales Isn't Luck — It's a System

Most people think success comes from having deep pockets, perfect timing, or the right connections. Shiv Gettu built Zuma with none of that — just grit, focus, and a smart way of selling.

👉 150 cold calls a day. 👉 Pivoting during a $100K/month loss. 👉 Turning relationships into revenue.

In our latest blog, Shiv breaks down how he:

His strategy? 🔹 Focus harder. 🔹 Sel...

🚀 Getting to Hell Yes! Lessons in Sales from Kyle Beauchamp 🚀

What does it take to turn a “maybe” into a resounding “Hell Yes!”? Kyle Beauchamp, President of HALO Integration, shares how he’s redefining sales in the property tech industry. From solving real problems to building trust through transparency, his approach is all about creating meaningful connections with clients.

💡 Key Insights:

Kyle’s journey reminds...

What if your brand wasn’t just how you look—but how you lead, scale, and win? 💡

In this episode, we sit down with Jacklyn Arnest—the powerhouse behind Article Student Living’s explosive brand transformation. With just 90 days on the clock, she built a brand from the ground up that didn’t just look good… it worked.

🔥 Tune in to learn how to:

✅ Align teams around a brand they believe in

✅ Get to “Hell Yes!” with internal buy-in

📊 Measure brand through retention, reputation & revenue

🛠️ Use training as your...

🎧 Podcast Teaser: From Invisible to Irresistible — with Tony Sousa

What if your brand isn’t broken… it’s just invisible?

In this episode of Getting to Hell Yes!, we sit down with Tony Sousa, founder of SUSE Consulting and the creative force helping brands go from overlooked to unforgettable.

Tony’s journey from actor and filmmaker to multifamily operator and brand strategist is anything but ordinary—and neither is his approach to branding.

🎙️ Tune in to hear:

🎧 Podcast Teaser: From Broadcasts to Buy-Ins – How Bob Burg Gets to “Hell Yes!” in Sales

What if your next sales breakthrough had nothing to do with technique—and everything to do with authenticity?

In this episode of Getting to Hell Yes!, we sit down with Bob Burg, co-author of The Go-Giver, to explore how true influence is built not through pressure, but through purpose, service, and value.

Bob shares how a bookstore epiphany transformed his journey from broadcaster to bestselling author, and how shifting from "quota-chasing" to "value-giving" leads to real, lasting sal...

🎙️ New Episode Alert: From Bass Boats to Boardrooms – How Bill Stinnett Redefined Sales

What do a bass fishing seminar, a failed music career, and decades of enterprise sales have in common?

🎯 Bill Stinnett.

In this episode of Getting to Hell Yes!, Bill shares how a lifelong passion for teaching turned into a powerhouse career helping sales teams stop chasing quotas—and start building belief.

✅ Why CRMs and sales tools don’t solve your real problem

✅ The 3 questions every buyer must answer before saying “yes”

✅ Why human intelligence > art...

How to Get to “Hell Yes” with Jake Zachariah 🔥

What if your sales conversations didn’t feel like selling?

In this episode, Jake Zachariah shares how he uses storytelling to connect, not convince—and why the best sellers don’t push, they listen.

💡 You’ll learn:

✅ The moment a buyer is ready to change (and how to spot it)

✅ How to eliminate, not just manage, operational pain

✅ Why Fetch isn’t selling a feature—but a future

“Buyers don’t connect with features. They co...

Getting to “Hell Yes!” with Mason Mello of Sure 🔥

What if the secret to better sales isn’t in the pitch—but in the pain?

In this episode, Mason Mello breaks down how he’s helping revolutionize the insurance experience from the ground up. From his startup roots to leading digital transformation at Sure, Mason shares the frameworks behind closing smarter, faster—and with zero churn risk.

🔑 Highlights:

✅ Why 40% of renters cancel insurance mid-lease

✅ How to sell with Cost of Inaction (COI) instead of just ROI

✅ T...