Pesto Comics - Audio Edition
Writing and crowdfunding action-filled indie comics for pulp genre junkies. Strategies and methods for successful campaigns within -- plus sneak previews for upcoming projects! Published every Wednesday! pestocomics.substack.com
A Check-In about Upcoming Projects
I can and should do better, but things are rolling along!
00:00 Hello Again
01:47 Big Smoke Pulp Vol. 2
03:51 From Parts Unknown #1
05:48 Snip 1 & 2
07:54 Naked Kaiju Woman #3
08:40 Crimson Frontier
09:29 Prime Cut
10:04 Untitled Mattia Monaco Book
10:24 Untitled Sword & Sorcery Book
11:05 Avoiding Burnout
12:13 Coming Next Week
==
Check out all the comics and books coming from Adriano and Pesto Comics!
Comics:
SNIP 1 & 2
https://bit.ly/snip1comic
NAKED KAIJU WOMAN 3
<...The Clock Keeps Ticking...
They call it the Messy Middle for a reason.
00:00 The Mid-Campaign Dead Zone
01:32 Followers and the Direct Market
03:11 The 100-Week Timeline
05:19 The Pesto Vault
06:04 The Messy Middle
==
Check out all the comics and books coming from Adriano and Pesto Comics!
Comics:
SNIP 1 & 2
https://bit.ly/snip1comic
NAKED KAIJU WOMAN 3
https://bit.ly/nkw3
CRIMSON FRONTIER 1 & 2
https://bit.ly/cf1comic
PRIME CUT 1 & 2
https://bit.ly/prime1...
Doubling Down on What Works
Sometimes you just need to do what works.
00:00 Pivot Back to Audio
01:02 The Change in Strategy
02:49 The AM Radio Host
05:38 Always Comics
06:44 Doubling Down on What Works
08:40 Different Streams for Different Audiences
11:20 Experience is the Best Teacher
14:25 One More Thing
==
Check out all the comics and books coming from Adriano and Pesto Comics!
Comics:
SNIP 1 & 2
https://bit.ly/snip1comic
NAKED KAIJU WOMAN 3
https://bit.ly/nkw3
...
Maintaining Perspective
We're back to audio every other week, for the off weeks when we're not doing video. This week, I reflect on the launch of SNIP and how I try to keep perspective in it all. 00:00 A Return to Audio
01:23 The Launch of Snip
02:58 The Kickstarter Advantage
03:58 Progress and Perspective
06:42 The Mental Game of Crowdfunding
09:28 What's the Point?
12:18 Thanks for Everything
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit pestocomics.substack...
100 Weeks to the Next Level
Join me as I embark on a 100-week journey to make Pesto Comics a full-time publishing house, starting with the dual-issue launch of 'Snip'. Featuring stunning artwork and Kickstarter-exclusive covers, your support is crucial to our success. Let's build this dream together!
00:00 The 100-Week Challenge Begins
00:09 Building the Foundation of Pesto Comics
00:31 Entering the Direct Market
00:38 Revolutionizing Kickstarter Campaigns
00:51 Introducing 'Snip': A New Approach
01:28 Exclusive Collector Editions
01:51 Call to Action: Support the Dream
02:24 Final Words and Gratitude
This is a...
BIG ANNOUNCEMENT! Pesto Comics joins Prana Publishers!
In this episode of Pesto Comics, Adriano announces a major development: Pesto Comics is going global in 2026 through a new partnership with Prana Publishers.
This collaboration will enable Pesto Comics titles to be distributed worldwide via Lunar Distribution, Universal Distribution, and Diamond UK.
Adriano outlines how this changes Pesto Comics Kickstarter campaigns, the introduction of biweekly releases, and exclusive variant covers.
Find out more at https://pestocomics.com
Watch the official announcement here: https://www.youtube.com/live/payOybqKw14?si=AhPQmo3N_FqOyqum&t=1170
00:00 Introduction
00:40 Entering the...
Predicting Indie Comic Trends for 2026
I'm reflecting on the evolving indie comic market and the importance of staying current with indie comic trends. The role of digital comics app in reaching a wider audience. Ultimately, it's about making comics that resonate.00:00 Introduction
00:51 Trend 1: The Vertical Revolution
02:05 Trend 2: Digests and Compacts
02:50 Trend 3: Manga-fication of Storytelling
04:02 Summing It Up
05:16 Super Secret Epilogue==Check out all the comics and books coming from Adriano and Pesto Comics! Comics:SNIP 1 & 2https://bit.ly/snip1comicNAKED KAIJU WOMAN 3https://bit.ly/nkw3CRIMSON FRONTIER 1 & 2https://bit.ly/cf1comicPRIME CUT 1 & 2...
I Quit My Resolution Early
I'm reflecting on my 2026 New Year's resolution and the importance of focusing on personal development. This video explores my journey in self improvement and the role of system thinking in achieving goals. Ultimately, it's about self actualization and continuous self help, even when plans go awry.
Find the Super Secret Epilogue here: https://youtu.be/xpgUGAtIwNk
00:00 Intro
01:35 Systems, Not Results
02:11 Focusing on What's Important
02:53 Don't Give Up
03:19 Just Finish
==
Check out all the comics and books coming from Adriano and Pesto Comics!
<...2026: Planning the Year Ahead
Pesto Comics 2026 Preview: Exciting New Projects and Major ChangesIn this end-of-year special, Adriano from Pesto Comics outlines the exciting new projects and significant operational changes coming in 2026. Announcements include a shift in Kickstarter focus exclusively to comics, double shipping campaigns for more efficient releases, and partnerships with third-party shippers to improve distribution. Upcoming series include 'Snip', 'Crimson Frontier', 'Naked Kaiju Woman', 'Prime Cut', and more. Tune in for an in-depth look at what's ahead for Pesto Comics in 2026.00:00 Intro
01:12 Comics Only Going Forward (on Kickstarter)
01:55 Double the Comics Per Campaign
02:36 Double the Campaigns<...
2025: A Year in Review
Super Secret Epilogue: https://youtu.be/Ok54Kw9ddgk
A Year in Review for Pesto Comics
Adriano from Pesto Comics looks back at the successes and lessons of 2025.
Featuring key highlights from the year like 'Naked Kaiju Woman' and 'From Parts Unknown,' Adriano reflects on campaigns, comics, and upcoming projects for 2026.
00:00 Intro
00:19 What the plan was for 2025
01:18 Comics of 2025
04:58 Books of 2025
07:07 Podcasts of 2025
10:45 Did 2025 live up to the 'All or Nothing' theme?
13:02 Super Secret Epilogue
==
<...I Tried Everything on Substack in 2025
What Worked for My Substack in 2025
I've posted over 70 times on Substack this year and experimented with various formats. Discover my key learnings from these experiments, the importance of a strong email list, and tips for maintaining engagement. 00:00 Intro
00:46 The Importance of an Email List
01:50 Experiment #1: Elsewhere in the Universe
03:21 Experiment #2: Paid Subscribers
05:44 Experiment #3: Video Posts
07:50 Lesson #1: Frequency Isn't Everything
09:02 Lesson #2: Have Something Special for Paid Subs
10:16 Lesson #3: Format Matters
11:41 Lesson #4: Diversify Platforms
12:43 Looking Forward to 2026
18:17 Super...
Should You Dare to Launch During the Holidays?
This is a free preview of a paid episode. To hear more, visit pestocomics.substack.com
Welcome Back
I have a campaign that is live on Kickstarter called Big Smoke Pulp Vol. 2, and you can get it through December 19th. If you’re paying attention, you may notice that December 19th is very, very close to Christmas.
Did I make a horrible mistake in doing so?
Hard to say.
I had a very good launch day, while being very careful not to launch on the week of Thanksgiving, which I...
I Failed Novel November (Again)
This is a free preview of a paid episode. To hear more, visit pestocomics.substack.com
I reflect on why I failed the Novel November challenge again. I've got four good reasons why and some solutions for future challenges.Plus - a BIG ANNOUNCEMENT!00:00 Intro
01:01 Project Updates
03:40 What Did I Do So Wrong?!
03:46 Mistake #1: Failed to Plan
05:18 Mistake #2: My Timing was Awful
06:36 Mistake #3: No Set Schedule
08:00 Mistake #4: Novel November Might Be the Wrong Goal
08:56 Lessons Learned
10:54 Wrapping It Up
12:55...
Post-Mortem: Naked Kaiju Woman #2
This is a free preview of a paid episode. To hear more, visit pestocomics.substack.com
Welcome Back
Better late than never!
We’re here for yet another post-mortem - and this one is for the big one: Naked Kaiju Woman #2. This was easily our best campaign yet and I’ll be sharing it all with you today - with a twist.
I’ve summarized each slide a little bit, but the real meaty version of the post-mortem is going to be in the audio and video. If you really want to dig...
Big Smoke Pulp Vol. 2 Launches Today!
This is a free preview of a paid episode. To hear more, visit pestocomics.substack.com
It's launch day for Big Smoke Pulp Volume 2 on Kickstarter,!
Today, I provide details on the available rewards, including digital, audiobook, and print editions.
I'll also cover my plans for future campaigns, new projects, and the lessons learned from previous endeavors.
00:00 Special Announcement
00:38 Welcome Back
01:17 Why an Anthology?
01:57 What's Different with #2?
03:28 FYI
03:44 The Rewards
11:03 The Authors
11:57 Timeline
12:50 Coming Up<...
What Can Comics Learn from Italy?
This is a free preview of a paid episode. To hear more, visit pestocomics.substack.com
I spent a week in Italy exploring their comic culture and comparing it to North America's. I found differences in how comics are consumed and the prevalence of manga, but overall, Italy seems more reader-focused. I discuss what we can learn from Italy's approach to comic distribution and culture.
00:00 Introduction: Returning from Italy
00:15 Welcome Back
01:20 Manga Dominates European Bookstores
02:59 Comics as Part of Italian Culture
03:53 A Handful of Italian Comics
<...Writing in Seasons
This is a free preview of a paid episode. To hear more, visit pestocomics.substack.com
I'm juggling multiple comic projects with prose! This video details my process for balancing both types of projects, including tips for staying organized and productive. Learn about writing and self publishing your own comic books with my tips!
00:00 Intro
06:04 The Framework
09:22 Where You Can Find Me
See MORE of the video at https://pestocomics.substack.com/
Lots to come from Pesto Comics, follow the prelaunch pages here:
Big Smoke...
Should You Table or Just Attend?
This is a free preview of a paid episode. To hear more, visit pestocomics.substack.com
Let's review the weekend at the New York Comic-Con 2025!
From exploring Artist’s Alley to navigating the crowded show floor, I'll share the highlights, challenges, and fantastic panels I attended.
Plus, get a look at my convention haul including exclusive comics, BLIND BAG pins, and panel memorabilia.
00:00 Coming Up
00:25 Welcome Back
02:06 The Good
07:44 The Bad
14:50 The Haul
21:31 Will I Return?
25:08 Upcoming Posts
...
Con Journal: NYCC
Let's review the weekend at the New York Comic-Con 2025!
From exploring Artist’s Alley to navigating the crowded show floor, I'll share the highlights, challenges, and fantastic panels I attended.
Plus, get a look at my convention haul including exclusive comics, BLIND BAG pins, and panel memorabilia.
00:00 Coming Up
00:25 Welcome Back
02:06 The Good
07:44 The Bad
14:50 The Haul
21:31 Will I Return?
25:08 Upcoming Posts
26:24 Upcoming Projects
28:24 Super Secret Epilogue
See MORE of the video at https://pestocomics.su...
Blind Bags, Variant Covers, and Disturbing Trends
The past and present are converging!
Blind bags and variant covers are back. Did we learn the right lessons from the 1990s comic book market crash?
Plus an exciting unboxing of a DC KO Blind Bag.
00:00 Coming Soon
00:11 Welcome Back
02:27 The FOMO Casino
04:16 Pumping Up the Stock
04:50 A Good Strategy for f Indies?
06:55 Not as Bad as a Car
08:28 The Way Forward
09:42 The Difference
10:27 Unsolicited Advice
11:39 Opening the Blind Bag
14:17 Coming Up on...
Print Run Math
This is a free preview of a paid episode. To hear more, visit pestocomics.substack.com
Ever wonder just how many copies of your indie comic you should print? How to do you what the right amount is? You don't - but we can figure it out together!
00:00 Coming Up
00:19 Welcome
01:32 Print Run Math
01:56 Getting Quotes
06:01 The Formula
07:11 My Recommendation
08:50 Paid Subscibers
Lots to come from Pesto Comics, follow the prelaunch pages here:
Big Smoke Pulp Vol. 2
...
Con Journal: Word on the Street
Con Journal: Word on the Street 2025
This week, we look at the good, the bad and the ugly for Word on the Street 2025.
00:00 Coming Up
00:23 Welcome Back
03:50 What Went Well
11:16 The Weird Weekend
14:30 Will I Return?
16:06 Upcoming Posts
17:06 Super Secret Epilogue
Lots to come from Pesto Comics, follow the prelaunch pages here:
Big Smoke Pulp Vol. 2
https://www.kickstarter.com/projects/pestocomics/big-smoke-pulp-vol-2/
Switch/Restart
https://www.backerkit.com/call_to_action/e848...
Three Phases of Crowdfunding
This week, we're doing a shorter version of my rundown for successful Kickstarter campaigns - for comics & books! With 10 successful campaigns under my belt, I share the three phases of a Kickstarter campaign: pre-launch, the campaign itself, and fulfillment.
For more in-depth coverage on all things Kickstarter, see my talks at TCAF and Thought Bubble:
https://youtu.be/P33xLH3uO50?si=TuL_2F6QrCJwyAAv
https://youtu.be/tUqHaM9Q-GQ?si=PRwz4MQAR7JujTFp
This video is available as an audio podcast on all your favourite platforms as 'Pesto Comics Audio...
Should We All Just Do NSFW?
This is a free preview of a paid episode. To hear more, visit pestocomics.substack.com
In this episode, we look into whether NSFW comics are just a fun niche or a necessity.
We use the current Pesto Comics blockbuster, Naked Kaiju Woman #2, as a way to reflect on indie comic campaign strategies - and what the future might hold for Pesto Comics.
If you're interested in joining in on the fun, find Naked Kaiju Woman #2 on Kickstarter until October 3rd at https://www.kickstarter.com/projects/pestocomics/naked-kaiju-woman-2
00:00 Preview
<...Post-Mortem: From Parts Unknown #4
In this episode of Pesto Comics, we have a detailed post-mortem analysis of the Kickstarter campaign for 'From Parts Unknown #4', the final installment in my vampire wrestling comic series.
We discuss the highs, lows, strategies, backer insights, funding details, and lessons learned from this campaign.
This video is available as an audio podcast on all your favourite platforms as 'Pesto Comics Audio Edition' and on Substack at https://pestocomics.substack.com
Listen to Adriano on the Graphic Novel Apostle this week:
https://open.spotify.com/episode/5MMwx3jjDRsusPirhHErUH?si=oBN-AaTWThGkNIjaWnTP3...
Farewell, Summer
Adriano takes a detour from talking comics and crowdfunding to review the concert-filled summer including performances by Metallica, Halsey, System of a Down, Dua Lipa and more. Watch as he does his best to tie it all into talking about comics.
As always, stick around past the newsletter portion (16:23) to hear the Super Secret Epilogue for an off-the-cuff discussion of the need for creative breaks and being able to pivot.
This video is available as an audio podcast on all your favourite platforms as 'Pesto Comics Audio Edition' and on Substack at https://pestocomics.substack...
Rolling with the Punches
This is a free preview of a paid episode. To hear more, visit pestocomics.substack.com
Today's post for September 13, 2025 is a paid post for subscribers (with a free preview for all). If you'd like to get the whole post, become a subscriber today at https://pestocomics.substack.com
I'll go into some of the biggest projects that I just can't seem to revive out of the Idea Graveyard. This is available as a newsletter post, a podcast and a video edition all on Substack and YouTube.
Sign up for the Substack newsletter...
Blocks
00:00 Welcome Back
02:29 Worklog
03:00 Prelaunch Rodeo
03:38 The Self-Flagellating Hustle Bro
04:35 Yet Another System
04:59 Events & Tasks
06:15 Always Improving
07:20 A Morbid Concept
07:46 Coming Up on the Substack
08:24 Upcoming Appearances
09:11 Instant Ink Comic Book Podcast
09:53 Thank you for listening
11:49 New Experiments
16:24 The Rest of 2025
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit pestocomics.substack.com
Equal Opportunity Nudity
00:00 Welcome Back
01:25 Worklog
02:27 Back in Action
03:36 What's New with Issue Two
04:36 What's Available
06:24 Ending the Comics Year with a Bang
07:36 Coming Up on the Substack
08:01 Upcoming Appearances
09:13 Instant Ink Comic Book Podcast
09:54 Super Secret Epilogue
13:27 Even More Projects
15:14 A New Strategy
18:14 Thanks Again
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit pestocomics.substack.com
Genre Hopper
This is a free preview of a paid episode. To hear more, visit pestocomics.substack.com
00:00 Welcome Back
01:43 What I Read vs. What I Write
02:52 Should I Even Pick a Lane?
03:54 Is There a Better Way?
05:41 Casting a Wide Net
06:40 Super Secret Epilogue
08:12 The Old Way
09:27 Talking Burnout
12:10 Yes to Genre Hopping
13:32 The Goal
14:22 Still 2025 to Go
Con Journal: Fan Expo Canada
00:00 Welcome Back
01:44 Worklog
02:32 Main Story
02:46 Meeting Up with Pals
04:16 Return to Smallville
05:23 The Nintendo Switch 2
05:50 AI Controversy on the Floor
07:10 Looking Forward
07:56 Future Plans
09:02 Coming Up on the Substack
09:45 Upcoming Appearances
10:10 Instant Ink Comic Book Podcast
10:35 Super Secret Epilogue
12:25 The Difference with Panels
14:28 Applying for Artist Alley
16:07 Still an Attendee
17:12 Positivity Incoming
This is a public episode. If you would like to discuss this...
I'm Not Done a.k.a. How Do You Read Comics? Part II
00:00 Welcome Back
01:24 Worklog
02:00 Prelaunch Rodeo
03:09 Main Story
03:31 The New Digital
04:43 The Webtoon Scroll
05:51 Labubuization of Comics
06:33 Compact Comics - More for Your Money
07:27 No Right Answer
08:23 Coming Up on the Substack
08:57 Upcoming Appearances
09:46 Instant Ink Comic Book Podcast
10:17 Super Secret Epilogue
12:04 The Pulp Writerly YouTube Channel
12:38 Delaying Switch/Restart
14:14 Fan Expo Canada
15:06 Smallville
16:22 Busy September
16:40 More About Switch/Restart
17:47 Backlot Babylon<...
Deep Dive: Something Clever About Coffee
This is a free preview of a paid episode. To hear more, visit pestocomics.substack.com
00:00 Welcome Back
01:31 A Breakthrough Moment
02:36 A Story for an Artist
03:44 Coming Up with the Concept
05:12 The Campaign
06:44 Costs in Depth
11:20 Final Performance
12:47 The Long Tail
13:38 Lessons Learned
14:56 Looking Forward
16:27 Super Secret Epilogue
How Do You Read Comics?
00:00 Welcome Back
01:00 Worklog
01:26 Prelaunch Rodeo
01:40 Project Updates
02:16 Main Story
03:04 The Mainstream Pods
05:31 The Indie Pods
07:55 Coming Up on the Substack
08:19 Upcoming Appearances
08:41 Pesto Comics Release Calendar
09:05 Instant Ink Comic Book Podcast
09:56 Super Secret Epilogue
12:42 Writers Block & Project Time
16:57 Is This Fun?
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit pestocomics.substack.com
The New Comics Journalism
00:00 Welcome Back
01:00 Worklog
01:26 Prelaunch Rodeo
01:40 Project Updates
02:16 Main Story
03:04 The Mainstream Pods
05:31 The Indie Pods
07:55 Coming Up on the Substack
08:19 Upcoming Appearances
08:41 Pesto Comics Release Calendar
09:05 Instant Ink Comic Book Podcast
09:56 Super Secret Epilogue
12:42 Writers Block & Project Time
16:57 Is This Fun?
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit pestocomics.substack.com
Age of the Podcast
This is a free preview of a paid episode. To hear more, visit pestocomics.substack.com
00:00 Welcome Back
01:37 The Spark
02:48 Can't Do It Alone
03:21 The Software
04:18 My Recording Setup
05:11 Getting It Out There
06:09 What's Next
07:05 Coming Up on the Substack
08:01 Pesto Comics Release Calendar
09:34 Super Secret Epilogue
10:14 Big Smoke Pulp 2 Update
11:52 Writing the Substack
13:02 More Secret Epilogue
The Next Six Months
00:00 Welcome Back
01:02 Worklog
01:33 Project Updates
02:48 August
03:23 September
05:08 October
05:45 November and December
05:52 January 2026
06:32 February
06:50 Pitching and Planning
08:10 Coming Up on the Substack
08:39 Upcoming Appearances
09:00 Pesto Comics Release Calendar
10:57 Instant Ink Comic Book Podcast
12:02 Super Secret Epilogue
14:11 The Pratfalls of Social Media
15:22 Avatar Rant
17:42 Super Secret Epilogue 2
This is a public episode. If you would like to discuss this with other subscribers or get...
Con Journal: Another Spotlight by the Wayside
00:00 Welcome Back
01:39 Worklog
02:11 Project Updates
03:05 The Right Kind of Store
04:28 Back in My Day
05:52 Changing Tides
06:57 Coming Up on the Substack
08:28 Upcoming Appearances
12:18 Instant Ink Comic Book Podcast
13:25 Super Secret Epilogue
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit pestocomics.substack.com
Post #100
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00:00 Welcome Back
01:39 Less is More
02:30 Getting the Reps In
03:05 Comment and Community
04:06 Another Dimension in Audio
04:53 Do It Your Way
05:32 Leave a Comment
05:39 Coming Up on the Substack
06:11 Super Secret Epilogue
Look Up!
00:00 Welcome Back
01:36 Worklog
01:59 Project Updates
02:54 Disclaimer
03:09 Fixing Past Disappointments
03:56 The Silver Age Returns to the Silver Screen
04:50 James Gunn Gets Superman
05:57 It's Still Not Perfect
06:21 Excited for the Future of the DCU
07:06 Leave a Comment
07:12 Coming Up on the Substack
08:29 Upcoming Appearances
09:51 Pesto Comics Release Calendar
12:03 Instant Ink Comic Book Podcast
13:21 Super Secret Epilogue
This is a public episode. If you would like to discuss this with other...