Artists, Icons and Entrepreneurs

40 Episodes
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By: Lulu Benavidez & Sue Krukonis Hanson

Artists, Icons, and Entrepreneurs is a space where creative professionals, such as elite hairstylists and visual artists, share how they built their careers through consistency, craft, and heart. We dive into their process, mindset, and journey so you can get inspired to grow your own creative career too.

I Wrote My Memoir and Found My Purpose
#68
03/09/2026

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In this episode, we hear from an entrepreneur, author, and mentor who shares her journey of writing a memoir. She discusses how the process became one of healing and personal growth, offering her new mental clarity. Discover how she found her purpose in life through this experience and the self-development gained along the way.




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From Swinging London to The Beatles: A Hair Icon’s Journey
#67
03/02/2026

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Leslie Cavendish shares his extraordinary journey from East London to becoming a legendary hairdresser for The Beatles and other icons. Discover behind-the-scenes stories, lessons learned, and the culture of 60s London that shaped his career.

Chapters

00:00
A Surreal Encounter with Paul McCartney

01:40
The Journey to Becoming a Hairstylist

06:45
Lessons from Vidal Sassoon

12:58
The Start of Celebrity Hairdressing

19:12
The Beatles and the Hairdressing Connection

22:34
Behind the Scenes with Paul McCartney

24:34
...


How America’s Beauty Show Is Shaping the Next Generation of Beauty Professionals
#66
02/23/2026

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In this episode of Artists, Icons, and Entrepreneurs, we sit down with Don Wismer, Director of Education for America’s Beauty Show, to explore how beauty education is evolving and what this means for the industry's future.

Don shares why today’s beauty professionals must go beyond technique and embrace a deeper understanding of science, business strategy, and client consultation. As clients become more informed—especially about topics such as hair loss, scalp health, and personalized services—stylists need to continually expand their knowledge to stay relevant and build trust.

We also...


From Struggling to Thriving | My Complete Transformation Journey
#65
02/16/2026

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In this episode, Maria Arellano shares her transformative journey from struggling with weight and self-image to embracing a healthier lifestyle and body positivity. Through her experiences in photography and personal growth, she emphasizes the importance of mindset, identity, and the tools that helped her achieve her goals. Maria's story is one of resilience, empowerment, and the realization that true beauty comes from within.

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www.evolvehairsolutions.com


What Fashion Shows Look Like Behind the Scenes | Sarai Martinez
#64
02/09/2026

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In this episode of Artists, Icons, and Entrepreneurs, hosts Lulu Benavidez and Sue Krokonis Hanson welcome celebrity hairstylist Sarai Martinez. They explore Sarai's journey from studying fashion design in Canada to becoming a renowned hairstylist in the beauty industry. The conversation delves into the intricacies of working with clients, the chaos behind the scenes at fashion shows, and the difference between being camera-ready and being real in real life. Sarai shares insights on building trust with clients, managing stress during photo shoots, and the importance of continuous education in the beauty field. The episode...


Behind the Chair: The Life of a Celebrity Stylist
#63
02/02/2026

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In this engaging conversation, Lucia shares her journey in the hairdressing industry, starting from her early days at 15 to becoming a sought-after stylist for celebrities and major brands. She discusses the importance of passion, the differences between fashion and real-world glamour, and her experiences working with renowned professionals. Lucia also highlights her role as a lead stylist for the texture team and her personal connection to cancer care, stemming from her mother's battle with the disease. The conversation wraps up with rapid-fire questions that reveal her insights and future aspirations in teaching and in...


Behind the Curtain: Wig Building, Collaboration, and the Many Roads of the Beauty Industry
#62
01/26/2026

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In this episode of Artists, Icons, and Entrepreneurs, we sit down with Richard Krammes—veteran hairstylist, wig designer, and educator with 35+ years in the professional beauty industry and theatre. Richard shares how he went from barber school and salon life to discovering the “hidden world” of wigs, learning under masters at places like the Banff Centre, and stepping into high-level productions at the Denver Center for the Performing Arts (DCPA).

You’ll hear what it really takes to build wigs for live performance—historical accuracy, collaboration with directors and costume designers, and the pressu...


You Can’t Train Gen Z Like You Were Trained
#61
01/19/2026

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Artists, Icons, and Entrepreneurs, hosts LuLu Benavidez and Sue Krokonis Hanson, sit down with Coach Chris Baran, renowned salon educator and founder of Trainers Playbook, to explore what it takes to build high-performing teams and modern training systems in today’s beauty industry.

Chris shares how he went from unexpectedly entering the hairdressing world to becoming a respected leader in professional education. Drawing on decades of experience, he explains why systematized training is no longer optional—and how salons can create clear, repeatable pathways that help stylists and educators grow faster, with less...


From Bilingual Student to Educational Leader
#60
01/12/2026

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 Claudia Macias shares her inspiring journey in education, from her early experiences as a bilingual student to founding KIPP elementary schools. She discusses her collaborations with major educational institutions, the importance of storytelling in education, and her initiatives promoting healthy habits through Veggie Pals. Claudia also highlights the significance of early childhood development and the need for self-care among educators and parents. Her insights and experiences provide valuable lessons for anyone involved in education and parenting.

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From salon owner to educator: David Velasco's unconventional path
#59
01/05/2026

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David Velasco shares his remarkable journey from a young hairdresser in Tampa to becoming a prominent figure in the hairdressing industry. He discusses the impact of his early international experiences, the challenges of balancing a demanding career with personal life, and the valuable lessons learned from leadership roles at major companies like Wella and Bumble and Bumble. David also reflects on his entrepreneurial spirit, which led him to open a salon in Pennsylvania, and how family life influenced his career decisions. In this segment, David Velasco shares his journey from working at Bumble and...


Embracing New Beginnings in 2026
#58
12/29/2025

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In this engaging conversation, Lulu Benavidez and Sue Hanson reflect on the new year, discussing personal growth, the importance of human connection, and the value of reaching out to others. They share insights on navigating change, setting resolutions, and the power of storytelling. The hosts emphasize the significance of building relationships and maintaining balance in life, while also looking forward to the future of their podcast and engaging with their audience.


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www.evolvehairsolutions.com


Our Christmas Story | Faith, Family & Cherishing Memories
#57
12/22/2025

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In this heartfelt episode, Lulu Benavidez and Sue Hanson reflect on the past year, sharing insights into the meaning of Christmas, the importance of family traditions, and the journey of grief through the holidays. They discuss the role of faith in their lives and the lessons learned from their podcast guests, emphasizing the value of passion, discipline, and gratitude. The conversation highlights the diversity within the beauty industry and the connections made through their interviews, culminating in a message of hope and looking forward to the future

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From Photographer to Storyteller: Renee Rodriguez's Journey
#56
12/15/2025

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In this episode, photographer Renee Rodriguez shares her transformative journey in the world of photography, highlighting how personal experiences and societal tragedies have shaped her artistic vision. From her early inspirations to her impactful projects like Redemption Love, Renee emphasizes the importance of storytelling through visual arts. She discusses her involvement with PhotoFest, her dedication to honoring veterans, and her belief in the healing power of art. As she looks to the future, Renee aims to continue using her photography to raise awareness and create meaningful connections within communities.

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The Stories Behind the Work - Paul Vega Interview
#55
12/08/2025

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Paul Vega shares his experiences as a hairstylist, particularly focusing on a memorable encounter with former First Lady Barbara Bush. He discusses the importance of treating every client with respect and confidence, regardless of their status, and reflects on the pressures that come with high-profile hairstyling.  Also, styling hair for the Rams Cheerleaders!

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The Secret Behind Transformative Public Art by Angel Quesada
#54
12/01/2025

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In this episode of Artists, Icons, and Entrepreneurs, hosts Lulu Benavidez and Sue Krokonis Hanson engage with multidisciplinary artist Angel Quesada. They explore the transformative power of art, its role in enhancing community living conditions, and the freedom found in clandestine murals. Angel shares his experiences from different cities, the artistic process, and how art serves as a healing tool. The conversation also touches on the evolution of public art and the importance of using art for community change, culminating in a lighthearted, rapid-fire question segment.

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Why Thanksgiving Means More Than You Think
#53
11/24/2025

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Thanksgiving montage of moments from past episodes.
 The Artists, Icons, and Entrepreneurs family extends a warm Thanksgiving message, reminding us to "give thanks" for the "family time" and cherished "connection" we share. This heartfelt reflection encourages everyone to be "grateful" for the people and stories that shape our lives, fostering a sense of "happiness" through meaningful relationships. We hope you enjoy this special message.

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www.evolvehairsolutions.com


From Salon to Global Brand: Mireya Villarreal's Journey
#52
11/17/2025

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In this episode of Artists, Icons, and Entrepreneurs, hosts Lulu Benavidez and Sue Krokonis Hanson interview Mireya Villarreal, a trailblazing entrepreneur and founder of Pink Pewter. Mireya shares her inspiring journey from a small salon to building a globally recognized beauty brand. The conversation delves into the realities of entrepreneurship, including the sacrifices made along the way, the importance of community support, and the values that keep her grounded. Mireya also discusses her foundation, which aims to empower beauty professionals, and offers valuable advice for aspiring entrepreneurs in the beauty industry.

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From the Barrio to The Cheech: The Journey of Jesse Rodriguez
#51
11/10/2025

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In this episode, *Artists, Icons & Entrepreneurs* sits down with artist  Jesse Rodriguez (Magnolia Grown) to explore the power of energy, gratitude, and growth. Jesse shares how the energy we carry shapes our experiences and how embracing gratitude—for family, friends, and community—fuels creativity and a sense of purpose. The conversation highlights life as a continual journey of evolution, learning, and new opportunities.

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Mindfulness and Self-Care in the Beauty Industry
#50
11/03/2025

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In this conversation, Artists, Icons, and Entrepreneurs discuss the involuntary processes of our bodies that contribute to our success and happiness with Mya James. Mya emphasizes the importance of self-care and the need to embrace life's opportunities, challenging the notion that one doesn't have time for themselves. She encourages listeners to recognize that everything in their bodies is working towards their well-being and to take action towards personal growth.

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From Tomboy to Music Executive: Gabrielle Peluso's Journey
#49
10/27/2025

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In this episode of Artists, Icons, and Entrepreneurs, hosts Lulu Benavidez and Sue Krokonis Hanson interview Gabrielle Peluso, a prominent figure in the music industry. Gabrielle shares her journey from a tomboyish childhood to becoming a successful executive at major labels like Def Jam and Hitmaker Music Group. She discusses the challenges of breaking into the industry, especially as a woman, and the evolution of the music landscape over the years. Gabrielle emphasizes the importance of balancing career ambitions with family life and reflects on memorable career experiences, including working with iconic artists. The...


“The Power of Vision: How Vivienne Mackinder Shapes the Industry”
#48
10/20/2025

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Welcome the legendary Vivienne MacKinder, a pioneer in the beauty industry with over 40 years of experience. Vivienne shares her journey from her early training to becoming a celebrated figure in hairdressing, discussing the balance between artistry and business, the importance of mentorship, and her innovative approach to digital education through action-based learning. She emphasizes the need for continuous growth in the industry and the challenges faced by hairdressers today, while also inspiring listeners to embrace their craft with passion and purpose.

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The Surprising Truth About Elevating Hair Artistry to Fine Art
#47
10/13/2025

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Omar Antonio is a renowned hair artist and educator. Omar shares his journey into the world of hair artistry, influenced by his artistic family and a desire to express himself creatively. He discusses the impact of travel on his work, the thrill of performing on stage, and the intricate process of creating haute couture hair designs. Throughout the conversation, Omar emphasizes the importance of surrounding oneself with creative individuals and the continuous pursuit of inspiration. He also shares his aspirations for the future, including a desire to showcase his work in art museums and...


The REAL Difference Between Aesthetics and Authenticity in Beauty
#46
10/06/2025

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Welcome, Marcus Geter, a renowned makeup artist with over 40 years of experience in the beauty industry. The conversation delves into Marcus's journey into makeup artistry, the significance of mentorship, and his philosophy that beauty encompasses more than just aesthetics—it's about wellness and authenticity. Marcus shares insights on navigating live television, his skin-first approach to beauty, and the significance of building a digital community through his Beauty Therapy Sundays. The episode concludes with a rapid-fire segment that reveals Marcus's personal insights and philosophies on beauty and artistry.

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From Triathlete to Realtor: Sarah Piampiano's Journey
#45
09/29/2025

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In this episode of Artists, Icons, and Entrepreneurs, hosts Lulu Benavidez and Sue Krokonis Hanson welcome Sarah Pianpiano, a former professional triathlete who has transitioned into a successful real estate agent. Sarah shares her journey from a high-powered corporate career in finance to pursuing her passion for triathlon, and now thriving in real estate. The conversation explores themes of embracing change, the importance of process in achieving success, balancing family life with career ambitions, and navigating the challenges of motherhood and postpartum experiences. Sarah's insights on resilience and the grind of pursuing one's dreams...


The Legacy of Joe Santy: A Hairdressing Icon
#44
09/22/2025

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Lulu Benavidez and Sue Krokonis Hanson welcome Joe Santy, a renowned figure in the beauty industry known for his expertise in texture and color. Joe shares his journey from being dubbed 'Perm Boy' to revolutionizing the world of permanent waving and bond-building technology with Olaplex. He emphasizes the importance of understanding hair chemistry, the evolution of teaching in the industry, and the cultural insights gained from his global experiences. Joe also discusses his books, which aim to demystify permanent waving, and offers advice for the next generation of hairdressers. The episode concludes with a...


Exploring Neurodiversity in Creativity through Photography
#43
09/15/2025

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Lulu Benavidez and Sue Krokonis Hanson welcome Jason Buff, an award-winning fine art portrait photographer. Jason shares his journey into photography, the impact of neurodiversity on creativity, and the importance of mentorship. He discusses his unique artistic process, the evolution of his teaching methods, and the influence of living in Yucatan on his work. The conversation also touches on finding passion in one's career and the challenges of maintaining a creative portfolio.

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Empowering Beauty Graduates: The Vision of Penny Burns
#42
09/08/2025

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In this episode of Artists, Icons, and Entrepreneurs, hosts Lulu Benavidez and Sue Krokonis Hanson interview Penny Burns, founder of Beauty Cast Network. With over 39 years in the beauty industry, Penny discusses her journey from owning a beauty school to creating a digital platform that connects beauty graduates with employers. The conversation explores the challenges faced by beauty students, the importance of quality education over hours, and the evolving role of technology and social media in building successful careers in the beauty industry. Penny emphasizes the importance of salons investing in their stylists and...


The Transformative Power of Endurance Sports
#41
09/01/2025

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In this episode of Artists, Icons, and Entrepreneurs, co-hosts Lulu Benavidez interview Morgan Chaffin, an elite endurance coach and former pro triathlete. Morgan shares her transformative journey from being an overweight teenager to becoming a decorated athlete in gravel cycling. She discusses the impact of personal loss on her life choices, her battle with Crohn's disease, and how she adapts her training and nutrition to manage her health. The conversation also delves into the role of AI in athletic training and offers valuable advice for aspiring athletes.

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The KEY to Achieving Award Success in the Beauty Industry NOW
#40
08/25/2025

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In this episode of Artists, Icons, and Entrepreneurs, hosts Lulu Benavidez and Sue Krokonis Hanson engage with Brianne Gershon, a celebrated makeup artist and hairstylist. They discuss Brianne's impressive achievements in the beauty industry, including multiple awards and her unique approach to balancing hair and makeup artistry. The conversation delves into her signature style, sources of inspiration, and her transition into teaching and mentorship. Brianne shares her experiences overcoming challenges, the importance of attention to detail, and the art of teaching. The episode concludes with rapid-fire questions that reveal more about Brianne's personal insights...


Transforming the Beauty Industry: Michael Cole's Journey
#39
08/18/2025

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In this episode of Artists, Icons, and Entrepreneurs, hosts Lulu Benavidez and Sue Krokonis Hanson engage with Michael Cole, a transformative figure in the beauty industry. Michael shares his incredible journey from a barber to a renowned educator and entrepreneur, discussing the highs and lows of his career, the founding of the Summit Salon Business, and his insights on grief and personal loss. The conversation highlights the importance of education, community, and resilience in the face of challenges, leaving listeners inspired to pursue their own paths in the beauty industry and beyond.
takeaways<...


Curl Cult: The Future of Perms and Textured Hair
#38
08/11/2025

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In this episode of Artists, Icons, and Entrepreneurs, hosts Lulu Benavidez and Sue Krokonis Hanson welcome Janine Jarman, a celebrity hairstylist and founder of Curl Cult. Janine shares her journey from a young hair enthusiast to a salon owner and innovator in the beauty industry. She discusses her experience on the reality show Sheer Genius, her passion for textured hair, and the evolution of perm technology. Janine emphasizes the importance of education in the beauty industry and her mission to empower stylists with knowledge and confidence. The conversation also touches on product development, salon...


Discover the REAL Secret to Building Relationships in Beauty Industry
#37
08/04/2025

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In this episode of Artists, Icons, and Entrepreneurs, hosts Lulu Benavidez and Sue Krokonis Hansen interview Robert Reed, founder of Ergo Research. They discuss Robert's journey in the beauty industry, the challenges he faced, including a devastating fire at his headquarters, and how he overcame adversity with the help of his dedicated team. The conversation delves into the importance of ergonomics in hairstyling, innovations in styling tools, and the future of the beauty industry. Robert shares insights on leadership, inspiration, and the significance of building strong relationships in business. Join Lulu Benavidez and Sue...


What if Learning was the KEY to UNLOCKING Your Earning Potential?
#36
07/14/2025

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In this engaging conversation, William shares his journey from Belgium to becoming a world-renowned hairstylist. He discusses the importance of passion, education, and mentorship in the hairdressing industry, as well as his creative process in designing collections. William emphasizes the significance of networking and collaboration, overcoming challenges, and the role of experience in achieving success. He concludes with insights on balancing personal life and career, and the philosophy of 'beauty through knowledge.'
Join Lulu as she welcomes William DeRidder to discuss the philosophy of knowledge. They explore the importance of study and...


Why Does Growing Never Stop? Find Out Now!
#35
07/07/2025

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Ivette Mayo emphasizes the significance of lifelong learning qualities for personal growth and career development. She stresses the importance of continuing to learn and adapt to change in today's rapidly evolving world. Discover how to cultivate a growth mindset and embrace adult education to achieve your full potential.

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5 WAYS Martial Arts Principles Can Elevate Your Hair Styling Skills
#34
06/30/2025

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In this conversation, Alan Papaleo shares his journey from martial arts to hairdressing, emphasizing the importance of stance, technique, and communication in the beauty industry. He discusses the significance of quality tools, the need for continuous education, and the art of building client relationships through effective consultations. The conversation highlights the challenges and opportunities within the industry, encouraging stylists to stay hungry and adaptable.

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The Surprising Truth About TALENTED Artists You Never Knew
#33
06/23/2025

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In this episode, Lulu Benavidez and Sue Krukonis Hansen interview Aili Puss, an acclaimed hair educator from Estonia. Aili shares her inspiring journey from wanting to be a kindergarten teacher to becoming a global long hair stylist and educator. The conversation explores the differences in hair education between Estonia and America, the importance of practice and continuous learning, and Aili's passion for braiding and avant-garde hair art. Aili emphasizes the significance of sharing knowledge within the hairdressing community and discusses her marketing strategies for classes. The episode concludes with Aili's philosophy on chasing dreams...


The Power of Education in Personal Growth
#32
06/16/2025

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In this engaging conversation, Lulu Benavidez and Sue Krukonis Hanson interview Carlos Velenzuela, exploring themes of education, writing, creativity, and self-care within the beauty industry. Carlos shares his journey, the importance of showing up, and how education shapes personal and professional growth. He emphasizes the value of writing as a means of expression and reflection, and discusses the need for self-care among beauty professionals. The conversation culminates in a discussion about the transferability of creativity and the role of women in enhancing lives.

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The Inspiring Journey of Sonya Dove
#34
06/09/2025

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In this episode, hosts Lulu Benavidez and Sue Krokonis Hanson engage with Sonya Dove, a renowned figure in the hairdressing industry. They explore Sonya's journey from working in a salon to becoming a celebrated artist and entrepreneur. The conversation delves into the significance of competition in honing skills, the importance of staying relevant in a changing industry, and the influences shaping Sonya's career. Additionally, they discuss her new roles and responsibilities and defining moments that have marked her professional journey.

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The Power of No: Work-Life Balance
#33
06/02/2025

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In this episode of Artists, Icons, and Entrepreneurs, hosts Lulu Benavidez and Sue Krokonis Hanson welcome Candy Shaw, a renowned figure in the beauty industry. Candy shares her journey from growing up in a family of hairdressers to becoming a successful salon owner, educator, and product innovator. The conversation explores themes of mentorship, the challenges of entrepreneurship, and the importance of community and kindness in the beauty industry. Candy also discusses her innovative product line, Sunlights Balayage, and her philosophy on success and work-life balance.

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Clarity and Branding: Keys to Salon Growth
#32
05/19/2025

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In this episode of Artists, Icons, and Entrepreneurs, co-host Sue Krokonis Hanson welcomes Bonnie Bonadeo seasoned expert in the beauty industry. Bonnie shares her journey from aspiring lawyer to successful salon owner, coach, and author. The conversation delves into the evolution of the beauty industry, the importance of emotional intelligence in leadership, and the challenges stylists and salon owners face today. Bonnie emphasizes the need for clarity in branding, effective communication with clients, and the value of lifelong learning. The episode concludes with a quick round of questions, providing insights into Bonnie's inspirations and...