On the House Influencer Marketing Growth Strategies

When it comes to affiliate marketing, one of the biggest questions creators face is: should you keep all your links in one place, or spread them out across multiple platforms? On the surface, splitting your links might seem like a smart way to diversify your earnings—but there’s a catch.

In this episode, I break down why spreading yourself too thin can actually dilute your numbers, confuse your audience, and ultimately decrease conversions. Your community needs to know exactly where to find you, and when you send them in too many directions, you risk losing sales.

What happens when TikTok disappears for a day… and your entire business disappears with it? That’s exactly the scenario that had influencers scrambling earlier this year — and today’s guest, website designer and branding expert Gillian Sarah, is here to make sure that never happens to you.

In this episode of On The House, we dive into why influencers (and any online creator) need more than just social media to build a sustainable business. Gillian shares her journey from Etsy doodles to running a full-time web design studio, the surprising sense of community she’s found in the inf...

I’m dishing part two of the LTK vs. ShopMy saga—a juicy, side-by-side comparison of how these affiliate powerhouses are rolling out new features, reshaping the creator economy, and giving us plenty to think about. Spoiler: ShopMy may have just thrown the first punch in what I’m calling the Summer of Upgrades™️.

I break down ShopMy’s latest revamp, including:

Then we sh...

In this inspiring episode of On the House, Amanda sits down with content creator and storyteller Lucie Fink to dive deep into her decade-long journey in media—from her early days as a neuroscience major producing YouTube shows in college to becoming a creative force at Refinery29 and beyond. Lucy opens up about the defining moments that shaped her career, the power of storytelling, and why editing video content still feels like her true passion—even when it gives her migraines.

We unpack the power of outsourcing, how she balances creativity with structure, and why she’s focuse...

In this value-packed conversation, we’re joined by brand copywriter and strategist Kaitlyn Parker of Copy Uncorked to talk about all things messaging, positioning, and the evolving role of AI in content creation. Kaitlyn opens up about the full journey of her client process—from strategic discovery to final copy—and offers a behind-the-scenes look at her signature “Messaging Dash.”

We also dive deep into how she’s integrating AI tools like ChatGPT and Claude into her workflow (without losing the soul of her writing), the future of brand storytelling, and how copywriters can stay relevant in a fast-chang...

In this powerhouse episode, I’m joined by Meta ad expert and marketing coach Ashley Brock — a digital advertising pro who’s managed over $200 million in ad spend. From small businesses to Fortune 500 giants, Ashley has helped brands of all sizes harness the power of paid advertising.

We’re cutting through the noise around Meta ads and answering the real questions influencers and business owners have: What’s the difference between boosting and running actual ad campaigns? What’s a good ROI? How many campaigns should I run at once? And how do I know if my ads are work...

The Nordstrom Anniversary Sale isn’t just another big shopping event—it’s the Super Bowl for influencers ready to level up their affiliate strategy. In this episode, Amanda breaks down how to turn this high-intent shopping moment into a revenue-driving machine for your business. From why the sale matters (even if you’re not a fashion influencer), to how to structure your content across platforms, to timing your sales strategy for maximum impact—we're covering it all.

Key Points Discussed:

Why the Nordstrom Anniversary Sale is a goldmine for influencers

Key dates to plan ar...

In this episode of On the House, Amanda is joined by Megan, the integrator at Notoire Media House, for a deep dive into the inner workings of the business. While the spotlight is often on influencers and their content, Amanda and Megan peel back the curtain on what it really takes to run a content marketing agency rooted in intentionality, client care, and a whole lot of creativity. From crafting tailored strategies that make every piece of content feel just right for each client to launching our own product line, The Notoire Edit, the team is showing what it...

In this week’s episode, Amanda breaks down the truth that every successful influencer needs to hear: You're not here to copy what worked for someone else. You're here to lead. This isn’t about guessing or chasing trends—this is about tapping into your unique voice, brand, and intuition to build a business that’s both profitable and deeply aligned. Whether you're feeling stuck in comparison or just need a reminder of your magic, this is your sign to recalibrate.

Key Points Discussed:

In this final episode of our Email Marketing Series, we’re diving deep into one of my favorite tools—Flodesk! If you’ve been following along, you already know how much I rely on it to create stunning, high-converting emails with ease. If you're an influencer, blogger, or content creator looking to streamline your email marketing and maximize engagement, this episode is packed with actionable strategies you won’t want to miss.

Key Points Discussed:

✅ The best lead magnet strategies to grow your email list

✅ How to use Flodesk’s opt-in forms (pop-ups, inline embeds...

In this week’s episode, we dive into why having an email list is one of the most POWERFUL tools an influencer can have in 2025. While social media is a vital part of your business, there’s something even more essential that you own and control — your email list!!  I’m talking about why it’s crucial for your long-term success, how it helps you deepen your connection with your audience, and why it can be a game-changer for your business. Plus, I'll walk through how to start and grow your email list from scratch, even if you're just getting sta...

If you've been seeking fresh insights into shaking things up in the marketing world, you've landed in the perfect spot! It’s no secret that we love the email marketing platform Flodesk here at Notoire Media House, and today’s episode we get to chat with their Head of Marketing, Natalie Franke. With her roots firmly planted in advocating for small businesses, Natalie’s passion for genuine, impactful marketing shines through as she discusses the power of email over social media, the importance of community-led growth, and the exciting future of AI in business. She shares inspiring insights and practi...

Welcome to another jam-packed episode all about Instagram growth! 📈

Today, we’re diving deep into not just how to grow your Instagram, but how to thrive by truly embracing the essence of what Instagram was made for - community and connection. Whether you're a fresh-faced content creator, bustling through as a seasoned influencer, or someone just sharing snippets of everyday life, today’s episode has golden nuggets just for you. We’re not just talking about growing numbers here. We're focusing on meaningful growth that connects you with your audience on a deeper level.

If you've ev...

Welcome back to On The House! In today's episode, we dive deep into the intriguing world of affiliate marketing platforms, focusing on the pioneers and the new players — LTK and ShopMy. We explore how these platforms benefit influencers and brands, their unique features, the pros and cons of each, and the emerging trends that could reshape the influencer landscape. Whether you're a seasoned influencer, a brand looking to expand your reach, or just an affiliate marketing enthusiast, this episode is packed with insights and a detailed breakdown of what makes these platforms tick! Grab your headphones and get ready to...

In this episode of On The House, we're exploring a powerful tool that can automate your communication and boost your revenue effortlessly: AI-driven chatbots! While AI has been a hot topic in the business world, it's still underused in the influencer economy. Today, we're diving into how you can leverage AI, specifically ManyChat, to save time and drive better results for your influencer business. Whether you're new to automation or looking for advanced strategies, this episode will show you how to streamline your processes and get more out of your content.

Grab your coffee and tune in...

In this episode of On The House, we’re uncovering a game-changing strategy that most influencers are overlooking: Instagram Broadcast Channels. Join me as I break down how this underutilized feature can become a goldmine for monetization. Whether you're starting from scratch or looking to elevate your current strategy, this episode is packed with actionable tips to help you maximize engagement and revenue effortlessly.

Grab your coffee and tune in as I share client-tested strategies, real-life case studies, and my personal insights on leveraging broadcast channels for sustainable growth.

Key Points Discussed: 

✨ What Insta...

Welcome to this episode of On The House! Today we’ve got one of my dear friends on the show, Jen Taylor. She’s going to be sharing her expertise using YouTube as a long-form content platform to make meaningful and authentic connections with her audience. She’ll be giving us the lowdown on how to establish our personal style in 2025 and trends to keep an eye our for as we head into this new year!

Key Points Discussed:

We’re looking ahead to 2025 in today’s episode of On The House! Join me as I dive into the trends, tools, and strategies that will shape the creator economy in the coming year. From AI breakthroughs and creator-owned platforms to influencer marketing shifts and the growing focus on wellness, this episode is your guide to thriving in an ever-changing digital landscape.

Grab your coffee (or matcha!) and tune in for insights, actionable tips, and predictions for what’s next in the world of creators.

Key Points Discussed:

✨ AI will continue to transform creator...

Welcome to today’s episode of On The House! As we approach the January 19th deadline, the question on everyone’s mind is: Will TikTok be banned in the U.S.? In this episode, we explore the potential implications of this decision, from legal arguments to its impact on the creator economy. If you’re a creator or an influencer, this is a must-listen to understand how to navigate these uncertain waters.

Key Points Discussed:

In this episode, we sit down with the amazing Paige Hulse, an attorney specializing in intellectual property and contract law for creatives and influencers. Whether you’re a baby influencer or you’ve been in the game for years, this episode is a must-listen! Paige shares her expert insights on protecting your business, navigating influencer contracts, and transitioning your brand from intangible to tangible assets. We’re talking actionable advice to future-proof your brand and income, whether you’re just starting out or looking to elevate your influencer business. Tune in for a no-nonsense discussion on how to level up your...

Welcome to the final installment of our Holiday Wrap series! We are closing out 2024. And it feels like 2025 is on our heels. In this episode, we’re diving into strategies to plan a peaceful and profitable 2025. Haven’t listened in to parts 1 and 2 yet? Hold the phone, and go catch up right now!  Then get ready to plan out your most peaceful and profitable year yet! 

Key Takeaways:

Welcome back to The Holiday Wrap series! In Part 2, we are taking everything you audited last week—your business data, content performance, and personal milestones—and turning it into a strategic, stress-free game plan for 2025. Yes, mapping out your ENTIRE year without overwhelm is possible! This episode is packed with actionable tips to ensure your new year is as profitable, peaceful, and purposeful as possible. Plus, we’re sharing an incredible free resource: our 2025 Master Blueprint Google Calendar template—a tool we’ve used with clients for years. You don’t want to miss it!

What You’ll Learn in Th...

Welcome to the second episode of our new series, HOT + TRENDING! 🚀 In this special bonus episode, Amanda dives into the latest shift in the creator economy: the rise of retailer-specific affiliate marketing platforms. Whether you’re a seasoned influencer or simply curious about trends shaping the industry, this episode is packed with insights, predictions, and Amanda’s candid take on what this means for creators.

Here’s The Breakdown:

➡️ Retailer-Specific Affiliate Platforms 101: Learn how brands like Walmart, Target, and Ulta are shaking things up by launching their own affiliate programs and offering higher commission rates.

➡️ The A...

With Christmas just around the corner and 2025 looming on the horizon, it’s the perfect time for us to dive into the first part of our exciting three-part series about wrapping up the holiday season and stepping into the new year with confidence and clarity. We’re taking a deep dive into reviewing the year that’s been—analyzing what worked, what didn’t, and celebrating our wins! Plus, I'll share some insider scoops on our strategy sessions and the exciting new home base for Notoire Media House in 2025! 

Be sure to tune in next week for part 2 of o...

Welcome back, trendsetters! We’re diving into our brand-new series HOT + TRENDING where we explore the latest buzz in the influencer world and beyond! In today’s episode, we’re unwrapping the exciting new partnership between LTK (which stands for Like To Know It) and TikTok. If you're a creator looking to get the most out of your TikTok content or just curious about the latest digital marketing trends, this episode packs a punch with practical tips on leveraging the new LTK-TikTok integration.Get ready to level up your content monetization game! 📈

Here’s The Breakdown:

➡️ LTK x...

Welcome back to another exciting episode of On the House! Today we're tackling the Super Bowl of the influencer world—how to triple your revenue this Black Friday! 🛍️

If you're determined to make this holiday season your most profitable yet, buckle up because we are spilling all the secrets! From the tried-and-true strategies we use for our influencer clients at Notoire Media House to a step-by-step guide on mapping out your content plan in less than a day, we've got you covered. Get ready to have your community hit that 'add to cart' button at record speed!

In today’s insightful episode, I’m joined by our Online Business Manager, Jillian Dolberry. Join us as we dive deep into the critical process of hiring and building a supportive team for influencers and creators. We discuss the common fears and challenges faced by influencers when it comes to delegating tasks and the strategic steps necessary to overcome them. By focusing on effective communication, aligning values, and embracing expertise with your support team, influencers can significantly enhance their creative output and business growth, all while releasing some of that mental load!

The right team will understand and...

We’re shaking things up in today’s episode! I’m joined by my right-hand girl in the business and our Account Manager, Megan, as she puts yours truly in the hot seat to discuss all things Notoire Media House! Tune in as I recount my transition from corporate America to pioneering my own influencer marketing business. I discuss where the inspiration for Notoire came from, the challenges faced along the way, and all the successes that have shaped my career and my business. You won’t want to miss all the invaluable advice I’m dishing out for aspiring i...

In this insightful episode of On The House, I am joined by financial guru and food blogger Ansley Beutler. Join us as we explore the common financial hurdles and opportunities within the creative industry. With her background in accounting tailored for bloggers, influencers, and online entrepreneurs, Ansley provides a deep dive into effective financial strategies that cater specifically to the needs of creative professionals.

If you’re looking to gain clarity on bookkeeping, diversifying income streams, and optimizing your financial health, this episode is for you, my friend! Tune in, get inspired, and transform your creative passion in...

If you've been seeking fresh insights into shaking things up in the marketing world, you've landed in the perfect spot! It’s no secret that we love the email marketing platform Flodesk here at Notoire Media House, and today’s episode we get to chat with their Head of Marketing, Natalie Franke. With her roots firmly planted in advocating for small businesses, Natalie’s passion for genuine, impactful marketing shines through as she discusses the power of email over social media, the importance of community-led growth, and the exciting future of AI in business. She shares inspiring insights and practi...

Welcome to our very first episode of On The House podcast! I'm your host, Amanda Rush Holmes, CEO and founder of Notoire Media House. In this episode, we dive into the vibrant world of the creator economy, exploring its evolution, current dynamics, and future trends that could shape how content creators and influencers thrive in an ever-evolving digital landscape. 

If you've ever considered taking your content creation from a passion to a profession, or if you're looking to scale your existing creator business, this episode packs invaluable insights just for you!

Don’t forget to hit...

This podcast is for creators by creators. We will dig into the creator economy, and influencer growth strategies, while also chatting with the leading experts from the biggest players in the industry. From social media platforms like Meta and YouTube to the creator of LTK and other platforms we love and use. Buckle up because this podcast is your no-fluff guide to the influencer industry and everything you need to know- no matter what stage you're at. Think of this as your direct line to the information you need, without the hefty price tag!