Quench

Kenny Morrison is the founder of VCC Brands and CQ Drinks, and a pioneer in the world of cannabis-infused edibles and beverages. His expertise lies in crafting products that normalize cannabis consumption while staying ahead of shifting regulations, cultural trends, and consumer expectations. In this episode of Forktales, Kenny talks about his journey from filming a cannabis dispensary to running one of the first in Los Angeles. He shares how CQ Drinks is challenging outdated stoner stereotypes by focusing on approachable, female-friendly branding and fast-acting THC delivery.

Laurel Orley is the founder and CEO of Daily Crunch Snacks, a women-owned, mission-driven snack brand known for its sprouted, air-dried almonds and bold flavor combinations. With a background in advertising, Laurel brings a deep understanding of branding, storytelling, and consumer insight to her entrepreneurial journey. In this episode of Forktales, Laurel shares the family recipe that inspired her product and how she carved out a space in the crowded snack aisle. She talks about the mental health mission behind the Daily Crunch brand and the power of flavor-forward innovation.

In this very special 100th episode of Forktales, we’re joined by Denise Woodard. Denise is the trailblazing founder and CEO of Partake Foods, a line of allergy-friendly snacks inspired by her daughter’s food allergies. As the first Black woman to raise more than $1 million publicly for a CPG food startup, Denise has become a powerful advocate for inclusive entrepreneurship, food equity, and consumer wellness. On this episode of Forktales, Denise shares how a push from her nanny and a chance zoo encounter sparked her leap from corporate life to founder. She discusses the challenges of allergy-safe food manufacturing, evol...

Yanni Hufnagel knows how to build a winning team, whether on the basketball court as a former assistant coach for powerhouse programs like Harvard, Vanderbilt, and Nevada or in the beverage aisle. As the founder of Lemon Perfect, he’s turned a simple idea into one of the fastest-growing brands in the industry, proving that great taste and better-for-you ingredients can go hand in hand. In this episode of Forktales, Michael and Yanni talk about the parallels between coaching and entrepreneurship, how an unplanned endorsement from Beyonce gave the brand a boost, moving the brand from Los Angeles to Atlanta (ju...

In this episode, we sit down with Clara Paye, founder and CEO of UNiTE Food, a company shaking up the protein bar industry with globally inspired flavors like Churro and Mexican Hot Chocolate. Clara shares her journey from the plumbing industry to entrepreneurship, highlighting her mission to create a more inclusive wellness community by offering diverse and nostalgic tastes that resonate with a wide range of consumers.

Season 7 of Forktales was a feast of stories and insights from food industry trailblazers. We explored how Biscuitville’s secret recipe became a Southern staple, how Rubix Foods stays one step ahead of flavor trends and how RoboBurger reinvented the burger experience. Highlights also included Ben Jacobs’ mission to elevate Native cuisine, Doug Renfro’s spicy salsa innovations, and Andy Gellert’s global food import expertise. From mastering hospitality in airports to preserving the glitz of Vegas' Golden Steer, each guest brought something extraordinary to the table.

Gellert Global Group imports more than 5,500 unique food items from more than 60 countries and is one of the largest food importers in the world. Andy Gellert sits at the helm of that family owned and operated business where he leads the company’s vision of being a part of every food experience. In this episode of Forktales, Michael and Andy talk about how to avoid conflict in a family-owned business, the benefits of networks like the Young Presidents’ Organizations (YPO), the impact of inflation on the import business and the role of trends in identifying new imports.

This episode of Forktales is a spicy one thanks to Doug Renfro of Renfro Foods. Doug and his cousins oversee Mrs. Renfro’s salsas, a brand that has grown into one of the largest salsa names in the nation and the brand with the most unique selection of flavors. On the menu, Michael and Doug talk about the benefits (and struggles) of family ownership, trend spotting, flavor development and eating ghost peppers for breakfast.

Earlier this year, Audley Wilson and his partners took their dream – a revolutionary vending machine that makes fresh, made-to-order burgers – and pitched it to the investors (and to America) on Shark Tank. They walked away with a $1.5 million loan, but getting there wasn’t easy. In this episode of Forktales, Audley shares the long journey to Shark Tank, the challenges with building a fully-functioning kitchen in a 12-square-foot vending machine and why he chose to devote himself to making hamburgers. Audley also offers a behind-the-scenes look at the Shark Tank process and why each entrepreneur who appears on the show really...

If you’ve had a donut, brownie, cupcake or cookie in the past year, you’ve probably had a baked good made with ingredients from Embassy Ingredients. Martino Brambilla was just 17 years old when his father handed him the reins to the company. Since then he’s grown it into one of the world’s largest providers of flavors and ingredients in the world. In this episode of Forktales, Michael and Martino talk about the personality traits of a successful entrepreneur, clean labels, flavor trends and why indulgence doesn’t have to mean unhealthy.

Why do so many restaurants fail to properly use data? What are the biggest mistakes restaurants make when designing loyalty programs? Two huge questions and Emily Rugaber answers them both. Emily is the VP of Marketing for Thanx, a leading loyalty and guest engagement platform for restaurants. In this episode of Forktales, Emily talks about the most common challenge restaurants face when it comes to data, the problem with discount-based loyalty programs, and why personalized programs are so difficult.

As the founder and CEO of the International Food & Beverage Technology Association (IFBTA), Rob Grimes spends his time forecasting tech trends and helping brands apply those trends to stay one step ahead of the competition. In this episode of Forktales, Rob joins us from the Consumer Electronics Show (CES) in Las Vegas where he offers his thoughts on what’s hot (and what’s not) at CES, drones, robotics, the rise of electric vehicles, and why we should all keep an open mind about plant-based steaks.

Dan Costello oversees nine Chicago area pizza shops and a thriving frozen pizza brand as the CEO of Home Run Inn Pizza. That position gives him a front row seat in the battle for hearts, minds and stomachs in the Pizza Capital of the World. In this episode of Forktales, Michael and Dan talk about brand storytelling, creating synergy between restaurant brands and CPG brands and, of course, pizza. Specifically, they discuss the origins of the Home Run Inn Pizza name, which meat tops more Chicagoland pizzas (hint: it’s not pepperoni) and whether deep dish pizza is really just a...

Joseph is a vice president of digital experience, an author of multiple books about modern marketing and brand-building and a board advisor to restaurant tech companies and startups. He’s also the former host of Forktales. In today’s episode, we meet the new host of Forktales, Michael Pavone (President and CEO of Pavone Group, which includes Vigor). Michael and Joseph talk about how to be a good podcast host, effective email marketing, the future of the restaurant industry and we play a game that tests Joseph’s knowledge of past guests and Forktales episodes.

It’s no secret that attracting and retaining high-quality employees is one of the restaurant industry’s biggest challenges. Caroline Skinner knows that. She’s also leading the way at Tupelo Honey when it comes to implementing industry-leading hiring practices and building a strong, hard-working and happy employee culture.  In this episode, Caroline shares tips for how to build employee support programs that work, how to use technology to build stronger relationships with customers and one of the most effective ways to communicate with younger employees.

After 15 years in restaurant marketing at Pizza Hut, KFC and TGI Fridays, Olga decided to focus her marketing expertise on loyalty and CRM. With that, OLLO Restaurant Loyalty was born and her clients include restaurant chains with five to 800 locations. In this episode of Forktales, Olga talks about the challenges facing restaurant marketers today, how to put segmentation to work in your email marketing and how loyalty programs are a not-so-secret weapon when it comes to building your email database.

As the lead creative at Liquid Death – a canned water company hellbent on changing the way that water is packaged and marketed – Andy’s job is to give everyone creative whiplash. Along the way, Andy and the Liquid Death team pride themselves on creating a product that makes people healthier and makes the world a better place. In this episode of Forktales, Joseph and Andy talk about the “sea of sameness” that is the bottled water category, zigging while everyone else is zagging and rewarding loyal fans on TikTok.

Just a few years ago, Andrew worked in HR for an accounting firm. He was 60 pounds overweight (but hungry for change) and then he discovered a yoga program sponsored by his employer. Today, he’s a certified wellness program coordinator (CWPO) and the founder and CEO of Wellspring, a company that creates kits filled with wellness products that employers can distribute to its employees to help build a health and wellness-based culture. In this episode of Forktales, Andrew talks about all things wellness, including how wellness can impact a company’s overall productivity and its bottom line. He also chats abou...

In the restaurant industry, data is king. And if data is king, Tom Yionoulis and Opsanalitica are the king-maker. Opsanalitica is an operations data platform that helps restaurants manage and measure human activity and avoid missing the “little things” that can impact profitability. In this episode, we dive deep on data and its impact on restaurant profitability and talk with Tom about how restaurant owners and managers can put data and analytics to better use to boost the bottom line.

On January 6, 2018, Christopher Glenn closed up the taproom at Dry County Brewing in Kennesaw, Georgia and hopped in his Jeep for the drive home. While he was parked at an off-ramp, his vehicle was struck by a drunk driver. After a long and painful recovery process, Christopher found his calling and created Bottleshare – a company that gives financial assistance to craft breweries in need. In this episode, Christopher shares his amazing comeback story, talks more about the life-changing work that Bottleshare does and shares a few of his favorite beers.

The news is out! Vigor has been acquired by Pavone Marketing Group. This marks a huge step forward for the organization. In this episode, Michael Pavone, founder of Pavone Marketing Group, unpacks why this acquisition makes sense and what the future looks like for the organization. He also touches on why peanut butter is absolutely fantastic.

In my chat with Scott, we dive into the passion behind Italian food and home cooking. We discuss the trajectory and path from cook to James Beard Award-winning chef, developing his personality and approach, and his thoughts on what's next in the restaurant world. It's a fantastic discussion that will leave you hungry for great food and for advancing your professional and personal life.

Danny serves as the editorial director at Food News Media who's properties include QSR Magazine and FSR Magazine. A byproduct of his post is an acute understanding of what's happening in the restaurant industry and what's coming down the pike. In this episode, we unpack some of the trends and challenges the industry is facing, along with some of Danny's perspectives on what's coming next.

Chip Klose and I discuss the nuances of restaurant marketing in today's reality and how Field of Dreams isn't a good methodology for opening a new restaurant concept. From tidbits of how to launch strong marketing to some pet peeves in poor ideas for marketing, we cover the bases on how to create winning strategies.

James Pogue makes things uncomfortable, but the right kind of uncomfortable. We discuss the details and nuances of diversity and inclusion and how to build cultures within restaurant brands.

In our inaugural episode, I speak with Sam Slaughter. Sam is an author of a fantastic drinks recipe book, a copywriter at Vigor, and a lover of cheeseballs. We have a relaxed and fun chat about the state of spirits and drinking culture and dive into the story behind his episode image.