PEP Talks ISPEP

22 Episodes
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By: Emma Sutcliffe

PEP Talks from ISPEP The role of a patient engagement professional can be ... lonely, rewarding, frustrating, demanding. All of these things! It is a challenge advocating for people living with chronic, rare, sometimes life-threatening conditions. These short PEP Talks are there for you when you need a boost from a fellow professional. Brought to you by ISPEP -- the professional home for all patient engagement experts.

Marlene in the making: From health literacy diplomat to outstanding advocate for patient voices in rare diseases with focus on DEI
#1
07/07/2025

In this episode of PEP Talks, Emma interviews Marlena Vincent, a patient engagement professional at Intercept Pharmaceuticals. Marlena shares her journey in patient advocacy, inspired by her father's healthcare work in Mexico and her own experiences in immigration advocacy.

She discusses the challenges and rewards of working in patient engagement across different pharmaceutical companies, including Moderna and Bluebird Bio, and her current focus on liver diseases. Marlena emphasises the importance of diversity, inclusion, and collaboration with patient communities, highlighting the role of technology and AI in advancing patient advocacy.

She also reflects on the emotional...


Danielle Alstat is 'All In' leading advocacy for people living with PBC: Hear her story from newly-diagnosed to FDA Advisor.
#3
06/16/2025

Danielle Alstat, a patient advocate diagnosed with primary biliary cholangitis (PBC), shares her journey from diagnosis to becoming a prominent voice in patient advocacy.

After facing the shock of her diagnosis and the challenges of working as a respiratory therapist during the COVID-19 pandemic, Danielle found solace and support through online communities, notably the PBC Foundation. Her advocacy efforts led her to establish a support group with over 2,000 members, providing a platform for patients worldwide to connect and share experiences.

Danielle emphasises the importance of patient voices in clinical trials, highlighting ethical concerns with long-term...


The Relentless Pursuit of Patient-Centered Care: Inspired Leadership Lessons from Dr Anthony Yanni
#2
06/02/2025

This episode features Dr Anthony Yanni, global head of patient centricity at Astellas Pharma. Sponsored by Intercept Pharmaceuticals, the episode delves into the importance of patient engagement and centricity in the pharmaceutical industry.

Dr Yanni discusses his methodology of "dull nagging pressure" to advocate for patient centric approaches, emphasising persistence and the need for industry-wide adoption. He shares insights from his clinical experience and the challenges of integrating patient perspectives into medicine development and delivery.

The conversation highlights the role of patient centricity in rebuilding trust with patients and the necessity of sharing successful practices...


Alexandra The Alchemist: How actioning personal transformation will activate patient trust in clinical research
#1
05/19/2025

Emma hosts a Pep Talks episode, sponsored by Intercept Pharmaceuticals, featuring Alexandra Charge, CEO of ISPEP. The podcast explores patient engagement leaders' journeys, focusing on Alex's extensive pharmaceutical experience. With over 20 years in clinical trials and operations, Alex shares her passion for humanising healthcare and prioritising patients.

She discusses her career path, challenges in large organisations, and her commitment to transforming clinical trials to prioritise patient experience. Alex emphasises the importance of trust, perseverance, and innovation in driving industry change. Despite personal setbacks, including health challenges, she remains dedicated to improving patient engagement and fostering trust in...


Measuring the Impact of Patient Engagement: A Novartis Perspective
#6
04/29/2025

In this episode of Pep Talks, Emma interviews Michaela Dinboeck, the Head of Patient Engagement at Novartis. Michaela discusses her role in integrating patient perspectives into the development and R&D lifecycle at Novartis, emphasizing the importance of patient-focused drug development.

She shares insights on the challenges and successes of building a robust patient engagement function within a large organisation, highlighting the significance of measuring impact and capability building. Michaela also reflects on her personal journey and the inspiration she draws from historical movements like the suffragettes.

The conversation underscores the ongoing efforts and future...


When compliance says `no´, Rina Newton asks `why not´: Breaking boundaries in Patient Engagement Practices
#5
04/14/2025

In this episode of Pep Talks, Emma interviews Rina Newton, a renowned expert in compliance, particularly within the pharmaceutical industry. Rina shares her journey into the field of compliance, emphasising the importance of understanding and navigating the complexities of self-regulation.

The discussion delves into the challenges faced by pharma companies in patient engagement and the fear of breaching compliance codes, which often leads to inertia. Rina advocates for a more proactive approach, encouraging companies to innovate and pilot new methods of patient interaction while maintaining compliance.

The conversation also highlights the potential for patient advocacy...


Drug Development's Marathon Endurance Race: The CMO's Leadership in Patient-Centric Innovation
#4
03/31/2025

In this episode of PEP Talks, Emma interviews Dr. David Gillen, the Chief Medical Officer of Norgine, discussing the evolution and importance of patient engagement in the pharmaceutical industry. Reflecting on their first meeting 16 years ago, they explore how patient demands and advocacy have shaped industry practices.

Dr. Gillen emphasises the critical role of patient engagement professionals in drug development, highlighting the shift from a physician-centric approach to a more patient-focused strategy. He acknowledges the challenges and benefits of integrating patient voices into clinical trials, regulatory frameworks, and medical affairs. The conversation also touches on the impact...


People With … Mark Bradley’s personal mission to revolutionise treatment using RWD
#3
03/17/2025

Emma hosts the third series of Pep Talks, sponsored by Norgine Pharmaceuticals, featuring Mark Bradley, a pioneer in patient engagement. Mark shares his journey from a student nurse in Northern Ireland to founding the People With platform.

He discusses the importance of personalized medicine and the need for better understanding patient profiles to improve treatment outcomes. Mark's vision is to use real-world data to inform clinical trials and patient care, emphasising the value of patient input in medical research. He highlights the challenges and successes of integrating patient data into healthcare, aiming to enhance the efficiency and...


5-4-3-2-1: Overcoming inertia in patient engagement with Paul Simms
#2
02/24/2025

This PEP Talks episode features an engaging conversation between Emma and Paul Simms, founder and chief executive of Impatient. Sponsored by Norgine, the discussion delves into the challenges and frustrations of patient engagement in the pharmaceutical industry.

Paul shares his journey and the motivation behind founding Impatient, emphasising the need for a culture of continuous experimentation and adaptation in pharma. The conversation highlights the importance of integrating patient engagement as a standard practice, removing emotional and professional barriers, and fostering a more innovative and responsive industry. Emma and Paul advocate for proactive, creative approaches to patient engagement...


Persuasive Petersen: How to make a lasting impact for patients at every stage of product development
#1
02/17/2025

Emma hosts another edition of PEP Talks, featuring Dr. Gudula Peterson, the global patient engagement lead at Grunenthal.

Gudula shares her extensive experience in the pharmaceutical industry, highlighting her journey from compliance to patient engagement. She discusses the evolution of patient involvement in clinical trials, emphasizing the importance of integrating patient perspectives early in the process.

Gudula also reflects on her roles at Grunenthal, including her work in governmental affairs and patient centricity, and the impact of collaborative projects like the Societal Impact of Pain platform.

She underscores the need for structured patient...


On being a CPO: The ABC of building a patient engagement infrastructure
#3
02/10/2025

In this episode of the Pep Talks podcast, Emma talks to Liselotte Hyveled, the Chief Patient Officer at Novo Nordisk. Liselotte shares her unconventional journey from a pharmacist to her current role, emphasizing her focus on patient-centricity throughout her career. 

She discusses the importance of understanding patient experiences and integrating those insights into the development of treatment options. Liselotte outlines the structured approach of her team, which includes patient voice strategy managers, engagement managers, and insights and intelligence managers, to ensure a systematic and impactful patient engagement strategy. 

She highlights the challenges of appreciation, bias, an...


For a PEP it is always personal: Bringing the passion and persistence in the patient voice into paediatric trial design
#5
01/27/2025

This Pep Talks episode features Begonya Nafria Escalera, head of patient engagement in research at St. John De De Children's Hospital, who champions the inclusion of children and young people in clinical research, a practice not yet widespread in Spain.

Begonya discusses the challenges of communicating complex trial protocols to young patients and their families, highlighting the innovative methods her department employs, such as high-realistic simulation, to ensure trials are both patient-friendly and effective. Sharing her personal journey, Begonya emphasises the importance of publishing successful patient involvement projects to inspire others.

The conversation underscores the...


Empathy with Evason: How an “accidental advocate” is re-writing the communications rules for patients
#4
01/13/2025

On PEP Talks, Emma interviews communications coach and advocate Monica Kleijn Evason. They recall meeting at a cancer conference where survivors' "FUCK cancer" shirts sparked a discussion on disruptive language in advocacy. Monica shares her advocacy journey, prompted by her son's brain tumor diagnosis and their struggles with the medical system. She stresses communication and empathy in healthcare, especially for young survivors post-treatment.

They also discuss emotional regulation for advocates and improved communication between patients, doctors, and pharma. Monica concludes with inspiration from young survivors who find humor in hardship.  


Patient Engagment: Driven by empathy, fuelled by business. How ISPEP supports all patient professionals
#3
12/20/2024

Pep Talks, hosted by Emma Sutcliffe, is a podcast series sponsored by the International Society for Patient Engagement Professionals (ISPEP). In a twist, Emma is interviewed by Alexandra Charge, CEO of ISPE, about her new role as Chief Patient Officer.

Emma shares her journey from a medical biochemist to a patient engagement professional, emphasizing the importance of empathy and strategic business practices in the pharmaceutical industry.

The discussion highlights the challenges and responsibilities of patient engagement professionals, the need for professionalization, and the evolving role of patient advocacy. Emma envisions a future where new leaders...


Onions, pop culture & sea-gazing: How being an 'outsider' brings emotional resonance to the science of patient engagement
#2
12/06/2024

In this episode, Emma interviews Rasmus, the head of communication at James Lind Care, a clinical trial research organization. Rasmus discusses the challenges of patient recruitment for clinical trials, emphasizing the need for increased awareness, education, and simplified communication.

He shares insights on his role in bridging the gap between patients and the pharmaceutical industry, highlighting the importance of understanding patient needs and motivations. Rasmus also talks about the significance of change management in the pharma industry and the necessity of presenting a business rationale for patient engagement.

The conversation underscores the value of diverse...


Strive4Five with Steve: Core skill sets for honest and empathic patient advocacy
#1
11/06/2024

In this episode of Pep Talks, Emma interviews Steve Clark, a cancer survivor and patient advocate. Steve shares his journey from diagnosis to founding Strive for Five, a non-profit focused on providing hope to others with cancer.

He discusses the importance of effective communication between patients and doctors, the nocebo effect, and the bio-psychosocial model of care. Steve emphasizes the power of positivity and the importance of support systems, including therapy and pets.


Fighting for patients in everyway: Stacy Hurt is out there, every day, making patient engagement matter.
#6
10/25/2024

Stacey Hurt, Chief Patient Officer at Parexel, shares her journey and role in a PEP Talk podcast sponsored by Medscape. As a stage four colorectal cancer survivor and caregiver to her son with profound disabilities, Stacey brings authenticity and a unique perspective to her position. She emphasizes the importance of patient engagement in clinical trials, advocating for the inclusion of patient voices to improve trial design and outcomes.

Stacey discusses the challenges and strategies in defending the business value of patient engagement, highlighting the significant cost savings and efficiency gains. She also reflects on her personal experiences...


From scientist to strategist: Dr Victoria Harvey-Jones is on a mission to humanise healthcare
#5
10/11/2024

In this PEP Talk we hear from multi academic award winning cancer researcher, Victoria Harvey-Jones, about the three 'Rs' that we must address to improve communications between doctors and patients; and why the white paper she co-authored with other leaders is a game changer to humanise healthcare communications. 

Patient centricity to Integration: enhancing Cancer outcomes - To drive improvements in patient outcomes, it's vital that we integrate the lived experiences of people living with diseases like cancer into medical education. Read more in Medscape’s white paper, "Patient Centricity to Integration: Enhancing Cancer Outcomes," which won an Award of...


From Photographer to Professor: With a few detours along the way
#4
09/27/2024

Hear how Lara Bloom became the first Associate Professor of Patient Engagement Practice and built the Ehlers Danlos Society courtesy of a chance meeting in an art gallery.

In this episode of "Pep Talk," Lara shares her journey from a career in photography to becoming a leading advocate for Ehlers-Danlos syndrome (EDS) and patient engagement. She discusses the challenges of living with EDS, the importance of patient advocacy, and her work in building the Ehlers-Danlos Society into a global organization. Lara emphasizes the need for healthcare professionals to listen to patients and incorporate lived experiences into care. <...


On being a CPO: The ABC of building a patient engagement infrastucture
#3
09/20/2024

In this episode of the Pep Talks podcast, Emma talks to Liselotte Hyveled, the Chief Patient Officer at Novo Nordisk. Liselotte shares her unconventional journey from a pharmacist to her current role, emphasizing her focus on patient-centricity throughout her career.

She discusses the importance of understanding patient experiences and integrating those insights into the development of treatment options. Liselotte outlines the structured approach of her team, which includes patient voice strategy managers, engagement managers, and insights and intelligence managers, to ensure a systematic and impactful patient engagement strategy.

She highlights the challenges of appreciation, bias...


ESMO and evidence-based advocacy: Leading the science of patient engagement
#2
09/13/2024

In this episode of the Pep Talks podcast, Emma interviews Rachel Giles, an associate professor of internal medicine and president of VHL Europa. Giles shares her journey from a career in internal medicine, nephrology, and oncology to patient advocacy, driven by her personal experiences with a family affected by a tumour suppressor syndrome. 

She discusses her work as a medical journalist and medical science officer, and her long-term involvement in patient advocacy since 2003. Giles also talks about her research on the VHL tumour suppressor gene, a single gene mutation causing significant distress and being the main driver of...


The power of patient organizations: From name change to changing the norms of clinical research.
#1
09/06/2024

In this episode of the Pep Talks podcast, hosted by the International Society for Patient Engagement Professionals (PEP), Robert Mitchell Thain, CEO of the PBC Foundation, shares his insights on patient advocacy.

Thain discusses the challenges and rewards of leading a patient organisation, emphasising the importance of patient experiences in shaping advocacy efforts. He also highlights the need for patient organisations to collaborate with pharma companies, research companies, and other stakeholders to improve patient care.

Thain shares his personal journey into patient advocacy, inspired by his mother's battle with primary biliary cholangitis (PBC). He also...