The Trades Accelerator: Women Leading Business Innovation
The Trades Accelerator: Women Leading Business Innovation is your go-to podcast for insights and inspiration from trailblazing industry leaders.Hosted by Dana Staszkiewicz and Melanie Sloane, is a transformative podcast designed to empower entrepreneurs and leaders in the trades industry. With engaging conversations, real-life success stories, and actionable advice, each episode is crafted to inspire growth and innovation. From overcoming business challenges to fostering leadership skills and building thriving companies, The Trade Accelerator provides listeners with the insights, tools, and motivation needed to excel in their professional journeys.
Episode 39: Jump and Build the Parachute: Lessons from the Entrepreneurial Edge
In this episode, we sit down with Madison Staszkiewicz—entrepreneur, mom, and someone who’s figured out a whole lot by doing the hard things first. Madison shares how she built her first business from a one-room space, what she learned through selling it, and how that experience led to starting something completely new. We talk about the pressure to “have it all together,” why balance isn’t always the goal, and how trusting your gut (even when it’s scary) can open the right doors.
This conversation is real, unpolished, and full of the kind of...
Episode 38: What Motivates You?: Finding Your Drive in Business and Life
In this episode, we talk about what really keeps us going. Motivation isn’t always clear or consistent—it shifts as life and business change. We share honest stories about what pushed us in the early days, what drives us now, and how things like fear, pride, and purpose play a part. Sometimes it’s money, sometimes it’s goals, and sometimes it’s just not wanting to let your people down.
If you’ve ever hit a wall or felt like you were running on empty, this one’s a reminder to step back, check in with yourself...
Episode 37: Compensation and Incentives: What Every Employee and Business Owner Should Know
In this episode, we talk about compensation and incentives from both sides — as an employee and as a business owner. We share what to think about before asking for a raise, why it’s important to track your work, and how going above and beyond can open new doors.
We also talk about how companies can build clear pay ranges, create paths for growth, and offer incentives that make sense for both the business and the team. Whether you’re working toward your next raise or building a pay plan for your company, this is a c...
Episode 36: The Power of Personal Brand: How You Show Up Matters
In this episode, we talk about what personal brand really means — and why it matters more than you might think. Whether we realize it or not, we’re building our personal brand every single day through the way we show up, the way we work, and how we treat people.
We share real stories from our own experiences, what we’ve learned about brand and reputation in business, and why being intentional about it can open doors for both your personal growth and your career. If you’ve ever wondered how to stand out or stren...
Episode 35: From Cheerleader to Technician: Megan Wilson’s Journey Redefining What’s Possible for Women in Trades
In this episode, we sit down with Megan Wilson to talk about her unexpected path from warehouse work to HVAC service tech, and eventually, business owner. Megan shares what it was like stepping into a male-dominated industry, the challenges she faced, and the lessons that shaped her along the way.
From learning the technical side of the trade to building strong relationships with customers, Megan opens up about what helped her grow — and what companies often miss when it comes to supporting women in the trades.
If you’ve ever doub...
Episode 34: The Accountability Boost: How Mentorship Moves Us Forward
In this episode, Melanie and Dana dive into what mentorship actually looks like—from both sides of the table. They share personal stories about how formal and informal mentorship shaped their careers, the lessons they’ve learned along the way, and why mentorship doesn’t always need a title to make an impact.
You’ll hear how small conversations can lead to big growth, what it really means to show up for someone, and how being mentored (or mentoring) can shift the way you lead and work. Whether you're new to mentorship or thinking about be...
Episode 33: The Missing Piece: Rethinking How We Recruit Women
In this episode, we talk about what it really takes to attract and support female service experts in the trades. It’s not just about posting a job ad—it’s about being intentional with your culture, your language, and the way you show up. We share what worked, what we’d do differently, and the small details that make a big impact, like flexible schedules, proper uniforms, and creating an environment where everyone feels like they belong.
We get into real stories from the field—how small adjustments made a big differ...
Episode 32: Turning Tension into Growth: A Real Talk with Katy Higgins
In this episode, we sit down with Katy Higgins for a raw and honest conversation about leadership, accountability, and speaking up. Katy shares what it felt like to raise a concern and the ripple effects it had on both her and the team. We talk through the tension, the silence that followed, and what growth really looks like behind the scenes. It’s not about blame—it’s about learning, listening, and showing up better. This one is about doing the hard thing when it matters most. We also unpack what it means to hold space for tough conver...
Episode 31: Trust & Relationships: Finding the Right People to Lift You Up
In this episode, we talk about the impact of coaching groups on business and personal growth. We break down the differences between coaching groups, masterminds, and networking groups to help you find the right fit. We share our own experiences, including how these groups helped us scale our business and build valuable connections. We also discuss the importance of fully participating, implementing what you learn, and knowing when it’s time to move on.
Listen now to learn how the right coaching group can push you to the next level!
Episode 30: Collaboration & Success: How Coaching Groups Make a Difference
In this episode, we talk about the impact of coaching groups on business and personal growth. We break down the differences between coaching groups, masterminds, and networking groups to help you find the right fit. We share our own experiences, including how these groups helped us scale our business and build valuable connections. We also discuss the importance of fully participating, implementing what you learn, and knowing when it’s time to move on.
Listen now to learn how the right coaching group can push you to the next level!
Episode 29: Leadership & Strategy: The Drive for Continuous Improvement
In this episode, Dana and Melanie sit down with Camille Porco from CI Web Group to explore the ever-changing world of digital marketing and business growth. Camille shares insights into how her team helps businesses refine their online presence, attract more customers, and scale effectively. She discusses the importance of continuous learning, strong client relationships, and problem-solving in a fast-moving industry.
Listeners will also get a behind-the-scenes look at the company’s culture, the leadership mindset that drives success, and Camille’s personal approach to staying motivated and balanced in a dema...
Episode 28: The Power of HR: Building a Trust-Driven Workplace with Lindsey Beckstrom
In this episode, we explore the essential role of HR in building trust and a positive workplace culture. Lindsey Beckstrom shares her journey from handling outbound tasks to shaping HR at All Hours. She explains how a friendly and supportive HR approach helps employees feel valued and safe. Lindsey discusses the importance of a strong onboarding process to set the stage for success. Her insights show that clear communication and trust can drive team growth and cohesion. Tune in to discover practical tips for transforming your HR practices and enhancing your company culture.
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Episode 27: Navigating Conflict: Turning Tension into Teamwork
In this episode, we dive into the challenges of conflict resolution in the workplace and how to handle difficult conversations effectively. Melanie and Dana share personal experiences, practical strategies, and key takeaways on addressing conflicts with coworkers, clients, and employees. They discuss the importance of clear communication, active listening, and approaching disagreements with curiosity rather than defensiveness. Learn how to navigate workplace tensions, foster understanding, and create a positive team culture that encourages open dialogue. Whether you're a manager or an employee, these insights will help you resolve conflicts with confidence and professionalism.Â
Episode 26: The Science of Sales: Expert Insights with Diana Wallace
In this episode, we sit down with Diana Wallace from Scout Online Sales Collective (Scout OSC) to talk about sales strategy, process improvement, and the power of data in growing a business. Diana shares her journey from working solo in sales to building a company that helps others succeed. She explains how tracking the right numbers can transform a business and why a strong CRM is key. We also dive into the balance between sales and marketing, the importance of follow-up, and how fractional leadership can make a big impact. Whether you're in the building industry or just...
Episode 25: Hiring for Culture: The Key to Long-Term Success
In this episode, Dana and Melanie get real about the challenges of hiring and keeping great employees. They talk about what really makes a workplace attractive, how to write job descriptions that bring in the right people, and why culture fit matters just as much as skills. They also share personal stories about hiring wins (and mistakes), the power of employee feedback, and how one-on-one meetings can make a huge difference in retention. Whether you're building a team from scratch or trying to keep your best employees happy, this episode is packed with practical advice.
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Episode 24: Surviving & Thriving: Navigating Corporate Acquisitions
In this episode, we talk with Mary Lightfoot about her journey in the trades, from working in marketing to leading operations through a private equity acquisition. She shares what it was like to manage a team during a major business transition, the challenges of maintaining company culture, and the importance of transparency and adaptability. We also dive into the emotional side of change—how employees react, what leaders can do to ease uncertainty, and why embracing new opportunities can be the key to success. Whether you're a business owner, manager, or team member navigating change, this episode is pa...
Episode 23: Budget Smarter, Not Harder: How to Keep Your Business Running Year-Round
In this episode, Melanie and Dana discuss how to navigate seasonal slowdowns with smart financial planning. They share tips on budgeting, saving during peak months, and managing expenses to keep cash flow steady. Learn how vendor negotiations, strategic marketing, and membership programs can help maintain revenue year-round. Plus, hear real-world insights on keeping employees engaged and paid during slower times. Tune in for practical advice to keep your business financially strong in any season!
Note: For the best audio experience, we recommend listening to this episode with earphones...
Episode 22: Work and Well-Being: How Mindfulness Boosts Productivity
In this episode, Dana and Melanie talk about how mindfulness can make a real difference at work. They share simple ways to stay present, handle stress, and create a more positive work environment. From quick breaks to thoughtful conversations, they cover easy habits that anyone can try. Whether you’re a business owner or part of a team, this episode will give you practical ideas to bring more focus and calm into your day.Â
Note: For the best audio experience, we recommend listening to this episode with earphones. Don’t forget to fo...
Episode 21: Scheduling Smart: Maximizing Productivity in Your Day
In this episode, Dana and Melanie talk about time management and share what’s worked for them over the years. They cover things like quarterly planning, block scheduling, and figuring out when you’re most productive. They also touch on the importance of sticking to a schedule, running meetings efficiently, and making time for what really matters. Whether you're trying to get more organized or just need a few helpful tips, there's something in here for everyone.
Note: For the best audio experience, we recommend listening to this episode with earphones. Don’...
Episode 20: Smart Moves: Dena Jalbert on Building and Selling Businesses
In this episode, Dana and Melanie chat with Dena Jalbert, founder and CEO of Align Business Advisory Services. Dena shares how she went from working in corporate finance to starting her own firm that helps business owners navigate mergers and acquisitions. She talks about the challenges of breaking into a male-dominated industry, the risks she took to launch Align, and why every business owner should always be "exit ready." Dena also dives into what it really takes to sell a business, the importance of finding the right buyer, and how Align is changing the game for founder-led companies...
Episode 19: Onboarding That Sticks: Building Trust and Retention from Day One
In this episode, Melanie and Dana dive into the essential role onboarding plays in shaping the employee experience. They share their journey from chaotic first days to a streamlined, trust-building process that retains top talent. Discover actionable tips to make new hires feel welcome, empowered, and ready to contribute from day one. Whether you're a small business owner or scaling up your team, you'll learn how to craft an onboarding process that reflects your brand, reinforces your culture, and sets employees on the path to long-term success.
Note: For the best audio experience, we...
Episode 18: Work-Life Balance Decoded: Finding What Works for You
In this episode, we tackle the ever-elusive concept of work-life balance. We share our personal journeys, challenges, and changing perspectives on what balance really means. From the early days of chasing perfection to discovering the importance of mental, physical, and emotional well-being, we unpack the realities of managing work, family, and personal growth. Whether you’re a business owner, manager, or just trying to juggle it all, this episode will inspire you to rethink what balance means in your life.
Note: For the best audio experience, we recommend listening to this ep...
Episode 17: Building Financial Success: Aligning Vision, Strategy, and Profitability
In this episode, we explore the importance of financial planning and budgeting for both personal and business success. We share our experiences with building effective budgets, tackling financial challenges, and creating strategies to drive growth and profitability. From addressing money blocks to breaking down the numbers, we provide practical insights to help you achieve your financial goals. Join us as we discuss how to turn financial planning into a powerful tool for success!
Note: For the best audio experience, we recommend listening to this episode with earphones. Don’t forget to fo...
Episode 16: Your Business Accelerator: The Power of Fractional Experts
In this episode, we’re diving into the world of fractional workers—think part-time CFOs, marketing directors, and other experts who can make a big difference in your business without being full-time employees. We’ll talk about how this approach is changing the game for trades businesses, helping them grow, stay flexible, and get access to top-level talent without breaking the bank. Whether you’re already using fractional roles or just curious about how they work, we’ve got tips and insights to help you make the most of this trend.
Note: For...
Episode 15: How Vision and Strategy Saved Us: The Biggest Issue When Company Was Struggling
In this episode, we explore the biggest issues companies face when they’re struggling and how to overcome them. From the lack of a clear vision to not knowing your financial numbers, we discuss how these gaps can derail progress. Join Melanie Sloane and Dana Staszkiewicz as they share their personal experiences tackling these challenges, the steps they took to create alignment across teams, and how small, consistent improvements led to big changes. Whether you're a business owner or part of a growing team, this episode is packed with actionable insights to help you navigate tough times and mo...
Episode 14: From CSR to Senior Director: How Jazmin Ramirez Drives Success
In this episode, we’re thrilled to chat with Jazmin Ramirez, Senior Director of Partners at CI Web Group! Jazmin dives into her exciting journey—from her early days as a web strategist to becoming a leader in digital marketing. We explore how AI is changing the game, from smarter customer service to simplified website management with low-code tools. Jazmin shares practical tips on how business owners can harness AI for growth, stay efficient, and keep up with evolving tech trends. Plus, she opens up about the importance of mentorship, pushing beyond job titles, and staying grounded as you...
Episode 13: Why Details Matter: The Power of Consistent Branding
In this episode, Melanie and Dana dive into the essentials of effective branding, breaking down what makes a brand memorable and consistent. They discuss everything from logos and colors to the culture and tone that shape a brand’s personality. Dana shares actionable tips for building a strong brand image on a budget, emphasizing the small details that have a big impact. They highlight the importance of a brand style guide and show how even small tweaks can elevate a brand without major costs. Perfect for business owners who want to refine their brand, this episode is packed wi...
Episode 12: Investing with Purpose: Chelsea Garber on Design, Real Estate, and Financial Growth
In this episode, Dana and Melanie welcome Chelsea Garber, founder of Ascend Equity and ROI by Design. Chelsea shares her unique journey from high-end interior design to the world of multifamily real estate investment, where she’s driven to empower women to achieve financial freedom. Chelsea talks about launching her companies, the role design plays in enhancing living spaces, and the importance of building generational wealth. They also explore Chelsea's insights on balancing dual careers, growing a successful team, and leading with purpose. Chelsea shares her experiences with Connect Her, a networking group she created to bring women to...
Episode 11: From Receptionist to General Manager: Kelly Murphy’s Leadership Journey
In this episode, Dana and Melanie chat with Kelly Murphy, a dynamic general manager in Alliance Pavers. Kelly opens up about her unexpected career shift from hospitality to construction, working her way up from receptionist to GM in a male-dominated industry. She shares insights into the leadership challenges she’s faced, how she earned the respect of her team, and her strategies for building a strong company culture. Kelly also discusses the importance of balancing work and personal life, especially as a new mother, and how her passion for problem-solving keeps her motivated every day.
Episode 10: Behind the Scenes: Our First Year Helping Businesses Grow
In this episode, we dive into our personal journeys, sharing how The Opus & Golds Group and The Iron Horse Consulting came to life. We explore the unique challenges of working with trades businesses and how we customize our services for clients ranging from small startups to multi-million dollar companies. Get a behind-the-scenes look at how we use financial insights and personalized consulting to drive growth and success. Plus, we discuss our expanding services, from fractional CFO support to branding solutions. Tune in for valuable insights and inspiration!
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Episode 9: Growth Through Guidance: The Role of Mentorship in Leadership
In this episode, Dana Staszkiewicz and Melanie Sloane dive into the profound impact that mentors and role models have on personal and professional growth. They reflect on their own experiences with influential figures in their lives—both intentional mentors and those who guided them without even knowing it. Through heartfelt stories and candid discussions, they explore how mentorship shapes leadership, the difference between managing and leading, and why fostering personal connections is key to empowering teams. Tune in for valuable insights on how to lead, inspire, and grow through mentorship.
Note: Fo...
Episode 8: From Hobby to Business: Diana Lane’s Engine Rebuild Success
In this episode, we sit down with Diana Lane, owner of Pig’s Performance, a specialized engine rebuilding shop based in Florida. Diana shares her inspiring journey from a lifelong passion for cars, fueled by her family, to becoming a business owner in the male-dominated automotive industry. We discuss how she turned a weekend hobby into a thriving business, the challenges she’s faced as a woman in the field, and how she’s earned the respect of her clients by proving her expertise one rebuild at a time. From restoring classic Mustangs to building 1,000-horsepower engines for Camaro...
Episode 7: Women Paving the Way: Redefining Roles in the Trades
In this episode, we dive into part two of our diversity conversation, specifically focusing on women in the trades. Join us as we explore the unique challenges and opportunities women face in this traditionally male-dominated industry. From warehouse managers and delivery drivers to technicians thriving in the field, we share inspiring stories of women breaking stereotypes, earning respect, and excelling in roles often reserved for men. We discuss the importance of creating opportunities, overcoming hesitations, and embracing diverse perspectives that lead to innovative growth. Tune in as we reflect on how we can all support and empower women...
Episode 6: Thinking Outside the Industry: The Power of Diverse Experiences in the Trades
In Episode 6 of The Trades Accelerator, we focus on the value of diversity in the workplace. We discuss how including people with varied backgrounds leads to more creative and effective solutions in the trades industry. We emphasize the importance of different perspectives, showing how diversity goes beyond technical skills. By embracing a wider range of experiences and ideas, we believe businesses can innovate and grow faster. We also explore how diverse teams foster a more inclusive environment. Ultimately, we highlight how promoting diversity helps companies stay competitive and adaptable. Tune in to see how embracing diversity can lead to...
Episode 5: Catching Up with Ondrea: Family Business Dynamics
In Episode 5, Dana Staszkiewicz welcomes her daughter, Ondrea Havemeier, as a special guest. Ondrea reflects on her three years working for the family business, All Hours, focusing on marketing, call management, and system setups. She shares insights about her role in improving company processes, managing PPC campaigns, reviewing calls to optimize bookings, and helping with budgeting. The episode also touches on their personal experiences, including their work travels and family connections, as Ondrea and Dana reminisce about the challenges and successes of running a business together.
Note: For...
Episode 4: The Power of Pause: Why Retreats Matter for Mind and Soul
In this episode, we dive into the transformative world of retreats. What exactly is a retreat, and how can it benefit you both personally and professionally? We explore different types of retreats, from intensive personal growth experiences to more relaxed getaways, and discuss how stepping away from daily life can lead to profound changes. We share our experiences, insights, and tips on finding the right retreat for your needs, whether it's close to home or a destination adventure. Join us as we uncover how these experiences can help you reconnect, recharge, and return with a renewed...
Episode 3: How to Become Better: Transforming Struggles into Strength
In Episode 3, Dana and Melanie dive deep into the journey of self-improvement, sharing their personal experiences with loss, therapy, and the challenges they've overcome. From childhood traumas to workplace frustrations, they explore the importance of self-awareness, curiosity, and clear communication in becoming better leaders, partners, and individuals. Whether you're aiming to climb the corporate ladder or simply seeking personal growth, this episode offers practical insights on how to identify and tackle the obstacles holding you back. Join us as we peel back the layers of our own "onions" and discover the power of continuous self-growth.
Note: For...
Episode 2: The Tradesman’s Journey: Shea Flanders on Skill Building and Mental Balance
In this episode, Dana Staszkiewicz and Melanie Sloane sit down with Shea Flanders, a 5th generation plumber with over 20 years of experience. Shea grew up in West Valley, Utah, spending his summers on the family farm in Herriman, where he worked on sprinklers and plumbing alongside his father. Once old enough, he transitioned to full-time work in new construction, where he mastered building codes and expanded his skills. Shea shares his journey from field technician to management, offering insights into the challenges of working in a family-run business and the importance of balancing work with personal well-being. Join us...
Welcome to The Trades Accelerator!
In this episode of The Trade Accelerator, we share our journey of building a successful business from the ground up. We discuss key strategies, overcoming challenges, and the critical decisions that shaped our path. Whether you're just starting out or looking to scale, this episode is packed with actionable insights to help you elevate your business.
