PR with Purpose

Are you showing up in a way that's intentional, confident and strategic? 

If the answer's... 'not really' - then this episode is for you. 

Debra Shepherd is a Business and Communications Strategist, Coach and host of The Debra Shepherd Podcast. Debra’s mission is to help you communicate meaningfully, lead well, create success and have more ease, joy and meaning in your life and business.

Debra has more than 25 years experience as a Communications Specialist and is passionate about helping leaders and businesses optimise their communications for more visibility, connection, productivity and impact.

Do you ever feel stuck when it comes to communicating your message clearly? Are you confident about the key points you want new audiences to take away from you?

When you're an expert, founder, thought leader or author, your breadth of knowledge can make it hard to get clear on a simple message, so in today's episode I'm sharing the '3W' framework and how you can use it to make your messaging clearer, and make your PR opportunities more impactful. 

Got a question or feedback? Email me on hello@chucklecommunications.com or connect with m...

Amy Faulkner is the co-founder of Starts With A, a brand consultancy that supports evolving businesses through brand transformation.

She is also the co-creator of Really Good Conversations, a card game and podcast that inspires families, friends, and teams to connect on a deeper level. With a career spanning Europe and Australia, Amy combines a global perspective with a love of curiosity, storytelling, and life as a mother to spark conversations that truly matter.

In this episode we discuss why conversations matter, how her business and podcast evolved, and the importance of storytelling when it...

Something a bit different this week! I'm sharing my five favourite business books of 2025 so far. 

Check them out at: 

Beyond Solo by Sara Howard: https://www.beyondsolo.co/ 

AI-Human Fusion by Leanne Shelton: https://humanedgeai.com/ai-human-fusion/ 

The Human Edge by Bethan Winn: https://www.bethanwinn.com.au/book 

The Heart-Centered Leader by Jane Phipps: https://www.amazon.com.au/Heart-Centered-Leader-Transformation-Narcissistic-Self-Empowerment/dp/1764035623  

The Story Code by Mark Jones: https://connect.markjones.au/thestorycode 

Do you feel excited or overwhelmed by AI? Maybe a bit of both? In this episode of PR with Purpose, we're chatting with AI coach and author Leanne Shelton about how we can embrace AI tools in a way that feels empowering, not exhausting.

With her human-first mindset and background in copywriting and marketing, Leanne shares how to train and guide our AI and incorporate it into your daily business practices in a way that makes sense (and puts humanity first).

If you’ve been feeling unsure about where to start, or just want to fe...

Can you believe we're here? Celebrating 50 episodes of the PR with Purpose podcast, which started almost exactly one year ago. And what a journey it's been! 

I'm taking a moment to reflect on my favourite moments and episodes from the first 50, plans for the future, and why I'm committed to at least another 50 episodes. 

Got a suggestion for a topic or guest? I'd love to hear from you. 

Connect with me on LinkedIn at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 

Or head to: https://chucklecommunications.com/ 

If the word sales makes you want to run and hide, this episode is for you.

This week on PR with Purpose, I’m joined by Rachel Bourke, a powerhouse sales trainer and creator of the Buyer’s Coach Approach. Rachel works with business owners, consultants and experts to help them master high-impact sales conversations (without ever feeling pushy or awkward).

We’re diving into the science of influence, why clarity is your secret weapon when it comes to pitching, and how to structure your sales calls so they actually work.

Rachel shares her br...

So you've landed a great media feature, podcast interview or award win - now what?

You can amplify the success of your PR wins, and in today's episode I'm sharing tips on how to make the most of each opportunity you score. 

Got a question or feedback?

Connect with me on LinkedIn: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 

Or head to: https://chucklecommunications.com/ 

This week we're chatting with Lisa Burling - PR powerhouse, entrepreneur, author and creative thinker. 

In this conversation we learn about Lisa's professional pivots and reinventions throughout her career, why it's never too late to change the course of your life, and what she and her kids are learning from running their very own farm! 

You can connect with Lisa at: 

www.lisaburling.com

www.gigmarketing.com.au

https://www.instagram.com/lisaburling_writer/ 

In a world where visibility often feels tied to being constantly online, this episode is your permission slip to opt out of the overwhelm and still grow your profile with purpose.

In it I'm sharing practical strategies for raising your profile without feeling tied to being available 24/7.

Want to connect with me? 

Head to: https://chucklecommunications.com/ 

Or I'm active on LinkedIn at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 

Whether you're a subject-matter expert, an author, a founder or a thought leader - you probably have at least one thing you're trying to sell. A book / a course / a keynote speech / a membership - the list goes on! 

So this week we're chatting about how sales pages can be a really effective way to make selling online easier, with Angela Pickett. 

Angela is an experienced sales page and website copywriter, and aspiring romance writer. She brings her passion for a good love story to her sales page copywriting, helping clients build last connections with th...

In this episode of PR with Purpose, we're talking about the art of achieving clarity in messaging.

Discover why distilling your expertise into a central message is crucial yet challenging for many thought leaders. Erin shares insights on overcoming the overwhelm of ideas and finding your unique voice. Tune in to learn how to craft a message that resonates with your audience and stands out in the noise.

Plus, get a sneak peek into the upcoming Reputation to Revenue event in Sydney, where experts will guide you in refining your personal brand. 

Find o...

Are you dreaming of sharing your big ideas on a stage? Of stepping into your power as a speaker for both purpose, and profit? 

Then you're going to love this episode with Kathy Rhodes, AKA The Thought Alchemist. 

Kathy is the woman behind the women you see on stage. She’s an absolute gun at commercialising thought leadership and
helping elevate speakers’ careers, to get paid more, and to make serious impact.

With 20+ years of marketing and business strategy experience, Kathy has helped over countless women make serious money from their expertise – as speak...

This week we're looking at Seasonal PR Planning.

Discover how to leverage different times of the year to maximise your PR efforts and align them with your marketing calendar.

I'm sharing insights on planning for media moments, understanding seasonal opportunities, and preparing for key dates to ensure your PR strategy is timely and effective.

Whether you're promoting a product or a service, learn how to make the most of seasonal PR and set yourself up for success throughout the year, without overwhelm.

You can connect with me at: 

https://w...

This week we're demystifying marketing and how PR can form part of your marketing mix with marketing strategist Bec Chappell. 

Bec is an effervescent whiteboard lover, a brand gatekeeper, and a marketing strategist whose mission is to amplify brands, create clear strategies and magnify messaging without adding to the overwhelm, or underwhelm people feel about the whole marketing part of their business.

With over 15 years of experience working within a marketing department, heading up one, or forming one in a business that grew too quickly and forgot that whole brand and marketing piece, she knows a...

This week I'm sharing three quick-wins for your PR - three trusted tools or activities that I recommend to everyone - no matter what stage you're at. 

These are essential for increasing your visibility and making life easier for yourself as you start to build your profile. 

Let me know if you take any action as a result! I'd love to hear from you. Drop me a line on hello@chucklecommunications.com or connect with me on LinkedIn at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 

https://chucklecommunications.com/ 

Is publishing a book on your dream to-do list? 

Have you thought about turning your expertise into a book, but felt unsure of where to start? 

This week's guest is Verity Craft from Intelligent Ink. As a book coach, speaker, facilitator, and mum of two who hails from Auckland, New Zealand, Verity loves working with purpose-driven experts across the globe.

Together with her team at Intelligent Ink, she works with thought leaders to write incredible books – helping them transform the seed of an idea into a game-changing manuscript they’re proud of.

You...

This episode of PR with Purpose is a bit of a reality check. You don’t need a huge following to start building your profile and making an impact, so if you’ve been holding off on pitching yourself for PR opportunities because your audience feels small, this one’s for you.

I'm sharing why quality trumps quantity when it comes to your audience, and how a smaller, engaged community can actually open more doors than a massive but passive following. 

You’ll also get practical ideas for getting visible, whether that’s podcast guesting, collaborati...

Do you speak about yourself with confidence, or stumble when someone asks the question 'what do you do?'. 

In this week's episode we're chatting with messaging strategist and copywriter Tahnée Sanders about how to nail your elevator pitch and make sure your messaging is working hard for you. 

This is a highly actionable episode - with plenty of practical advice. 

Tahnée Sanders is the founder of The Strategy Studio, where she helps established business owners clarify and communicate the true value of their work with confidence.

With a backg...

In this episode we explore the idea of being 'PR ready'.

Tune in for practical tips on how to get confident about putting yourself out there, and how to take small, actionable steps to build your confidence and visibility.

We're addressing common barriers to visibility, such as fear of judgment and imposter syndrome, and highlighting the importance of using existing resources and building a supportive network to enhance your PR efforts.

Want to sense check your PR story with me? Let's connect via LinkedIn: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 

Or h...

Entering awards is a highly-effective way to boost your profile, reach new audiences and demonstrate your credibility. This week, we're chatting with Heather Marano, the Founder and Director of award-winning awards consultancy - Green Door Co.

In this conversation we discuss: 

This week we're talking about the power of collaboration to help you reach new audiences and make a bigger impact. 

In this episode, we cover: 

Take a listen and let me know what you think at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ or drop me a line on hello@chucklecommunications.com 

If you're self-employed as a solopreneur and ready to grow, this episode is for you.

In it, we hear from Sara Howard, author of Beyond Solo and founder of Writers Australia. 

We talk about the different ways business founders can grow beyond solo (and no, they don't all involve hiring a team), how to get clear on your business culture (even if you're a team of one) and Sara's experience as a first-time published author. 

This is essential listening if you're curious about how to grow your business, or learning more about the beh...

Having a bio ready for your profile raising activities is absolutely essential. This week we chat about how to get your media bio ready, with tips on how to use AI to craft a PR-worthy bio. 

Connect with me via LinkedIn at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 

Or head to: https://chucklecommunications.com/ 

In this an episode I chat with experienced executive and coach Lauren Eyles about the challenges women face in leadership roles and the importance of mentoring and coaching.

We discuss building confidence, overcoming fear, and the importance of authenticity in leadership.

And Lauren shares really practical insights on leading through change, the shift towards diversity and inclusion, and the value of a beginner's mindset. 

About Lauren:

Lauren Eyles is an experienced Executive, Board member and Coach who loves guiding leaders through change.

One of her passions is supporting and i...

Are you thinking about sending your first podcast pitch? 

In this episode, I share my top three tips for crafting the perfect podcast pitch, and some essential research you need to do before contacting a podcast producer or host. 

Found this useful or have a question? Email me on hello@chucklecommunications.com or connect with me via: 

https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 

www.chucklecommunications.com 

Today's guest is Jenn Donovan - a marketing strategist, Best Selling Author and sought after speaker and media commentator on all things marketing.

She’s the founder of Social Media and Marketing Australia, viral Facebook groups like Buy From a Bush Business, co-founder of a marketplace that saved lives, livelihoods and towns Spend With Us Marketplace and has a podcast, Small Business Made Simple, ranked in the top 1% of podcasts globally.

With a keen eye for strategy and a heart full of genuine care, Jenn has transformed countless businesses and she’s a no-nonsense, fluff free...

Are you being kept accountable when it comes to achieving your profile raising goals?

This week we're chatting about accountability - why it's so important, how to find it, and why setting realistic and time-based targets is essential for your profile raising and PR efforts. 

Connect with me on LinkedIn and let me know what you think via: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 

Today we're tackling something 70% of us have experienced at some point - imposter syndrome.

My guest is Alison Shamir, an Imposter Syndrome Expert, International Speaker, Author & Certified Coach.

Through her work, Alison empowers global audiences with the knowledge, tools and methods grounded in neuroscience they need to overcome Imposter Syndrome, build authentic and lasting Confidence and achieve the success they deserve.

Alison is a proud member of the LGBT+ community, passionate about Diversity, Equity and Inclusion & previously spent 16 years working in the technology sector holding multiple leadership roles.

She combines both...

Do you have a purpose? Do you need one? Or do you have purpose anxiety? 

This week we're discussing what purpose is and why it can be so important. I mention Cherie Mylordis and her work in the episode, you can find out more about Cherie's work in helping people find their purpose at: https://nextgenify.com/blog/blogitem/the-importance-of-individual-purpose-on-organisational-success

And please do connect with me via LinkedIn here: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ 

Or email me on hello@chucklecommunications.com 

Are you struggling to be confidently visible? 

Today we're chatting with Bec Sands, a Visibility Mentor who works with women to become confidently visible so that they can put life-changing work out into the world.

Bec helps women unlock their creativity and uniqueness to attract more clients and opportunities. Bec has spent over 15 years in PR, marketing and communications, working with some of the world’s biggest brands, executives and entrepreneurs.

Connect with Bec at:

https://www.instagram.com/becsands  https://www.linkedin.com/in/rebeccasands/  https://www.facebook.com/becsandscoaching  

Are you an author or aspiring to become one? This week I'm chatting about what it means to be an amplified author and sharing some tips on how you can establish yourself as a go-to expert alongside publishing your book. 

If this resonates, then I'd love you to join me for my Amplified Author workshop on 28 February 2025, details are at: www.chucklecommunications.com/events 

This week we're talking about bravery in business and why modesty is dangerous - especially for female founders, soloists and entrepreneurs. 

Women in business are often overqualified yet hesitant to step into the spotlight, waiting for the mythical 'perfect time' to promote themselves. Instead of putting our work and expertise out there, we convince ourselves we need just one more qualification, a bit more confidence, or for the stars to align. Spoiler: They never do.

My guest is Brook McCarthy is a veteran business coach for values-based business owners, as well as a sales and m...

Friends! It's 2025 and I'm here to help you with simple tips to get yourself set-up for a successful year. 

Check out my free calendar for authors (and aspiring authors) at: 

https://chucklecommunications.com/resources 

In the last episode for 2024, I'm sharing four simple things you can do over the summer to get yourself ready for a successful PR year in 2025. 

I promise these aren't overly taxing - you might even have fun! 

Connect with me and let me know how you go at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/

We're chatting all things business books in today's episode -  why they're so powerful, how to find the books that will make a positive impact on your business and how to make the most of the business books you have, with Leanne Faulkner, founder of Rereadable. 

Leanne is a small business mental health expert. She has recently completed her PhD researching the unique mental health hazards that face sole-traders and micro-business owners. This work produced some unique insights into the key work areas that help business owners to thrive. Developing business skills results in greater confidence at wo...

Did you know online PR activity can improve your search engine optimisation and help Google fall in love with your website? 

This week I'm sharing tips on how your PR activity can boost your SEO - and no, you don't need to be an SEO expert or do anything technical. Promise. 

Here's a link to the website authority checker mentioned in the show: 

https://ahrefs.com/website-authority-checker/

Find out more and connect with me at: 

https://chucklecommunications.com/

https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/

You’ve probably heard that video is the best way to get cut through online and to serve content that the algorithms will actually share to your followers. 

But the thought of showing up on video is enough to send many big thinkers and thought leaders running for the social media hills. 

Today we’re chatting with Anastasia Geneave from No Grey Suits. Anastasia helps business founders and big thinkers to boost their online presence with creative content, engaging video and fresh ideas. 

In this episode we're chatting about the role of media releases in PR and profile raising. When are they useful, what kind of information should they include and are they enough to get media cut through? 

Thanks for listening to PR with Purpose, you can connect with host Erin Huckle at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/

Or via https://chucklecommunications.com/

Beck from Marketing Goodness, or the Marketing Goddess as her clients like to call her, is a LinkedIn Mentor and Content Strategist.

With 25+ years of experience up her sleeve she brings strategy, creativity, and plain-talking advice to help businesses find their voice and shine online. She geeks out on helping service business owners to conquer their LinkedIn fears so they can attract more of the right people into their world.

Beck also runs a local business meet up group - the Dockside Business Circle. It's a small, intimate group of business women who meet each...