The Profitable Creative
Hey, Creative! Are you ready to discuss profits, the money, the ways to make it happen? The profitable creative podcast is for you, the creative, how you define it. Videographers, photographers, entrepreneurs, marketing agencies. You get it. CEO of Core Group and author Christian Brim interviews industry experts, creative entrepreneurs and professionals alike who strive to be creative and make money at the same time. Sound like you?Tune in now. It's time for profit.
Building the Film Industry in Oklahoma: Matt Payne
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Summary
In this episode, Matt Payne shares his journey from a struggling student to a successful figure in the entertainment industry, highlighting his transition into travel journalism and his efforts to build the film industry in Oklahoma. He discusses the importance of understanding the business side of creativity, the balance between art and commerce, and how personal experiences shape storytelling. Matt emphasizes the value of teaching as a means to master one's craft and demystifies finance and accounting for creatives. He reflects on the role of pain in creativity...
The Difference Between Employee & Entrepreneur: Jimmy Owens
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Summary
In this episode of the Profitable Creative, host Christian Brim interviews Jimmy Owens from Design Tunnel. They discuss the journey from being an employee to becoming an entrepreneur, the importance of understanding business finances, and the challenges faced in the creative industry. Jimmy shares insights on marketing strategies, building a strong team, and the significance of customer service. The conversation also touches on the future of Design Tunnel, the value of video production, and the role of podcasting in connecting with audiences.
Takeaways<...
Intersection of Creativity and Education: John Cousins
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Summary
In this episode of the Profitable Creative, host Christian Brim welcomes John Cousins, founder of MBA ASAP, to discuss his journey from engineering to entrepreneurship. They explore the evolution of education, the role of degrees in business, and the impact of technology and AI on creative industries. John shares insights on leveraging technology for business success, the importance of critical thinking, and the challenges of teaching in a rapidly changing landscape. The conversation emphasizes the need for practical skills in education and the potential of AI as a...
Entrepreneurship: Challenges and Triumphs | Nora Schlesinger
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In this episode of the Profitable Creative, host Christian Brim speaks with Nora Schlesinger about her unique career journey, from being the first employee at a startup SEO agency to becoming its CEO and eventually buying out the founder. Nora shares insights into the challenges of running a business during tough economic times, the importance of negotiation in business transactions, and her future aspirations in entrepreneurship. The conversation highlights the complexities of business ownership, the dynamics of negotiation, and the personal growth that comes from navigating these experiences. In this conversation, Nora Schlesinger...
Hobby to Hustle: Building a Predictable Video Production Business | Ryan Koral
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In this conversation, Ryan shares his journey from a college video production hobbyist to a successful entrepreneur in the video production industry. He discusses the challenges of transitioning from wedding films to business storytelling, the importance of predictability in business, and the need to adapt to market changes. Ryan emphasizes the significance of humility in entrepreneurship and the necessity of having a problem to solve to maintain motivation and growth. In this conversation, Ryan and Christian discuss their experiences in the video production industry, emphasizing the importance of defining a niche, adapting to...
Self-Discovery in Entrepreneurship | Felly Day
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In this episode of The Profitable Creative, host Christian Brim interviews Felly Day, a content marketer and entrepreneur who transitioned from being a virtual assistant to running her own content repurposing agency. Feli shares her journey of self-discovery, the importance of self-trust in business, and her desire to create a flexible work-life balance that allows her to travel. She discusses the challenges of building a team, the balance of outsourcing versus personal involvement, and her vision for the future of her agency. In this conversation, Felly discusses her journey as an entrepreneur, focusing...
Why Audio Matters More Than Ever | Randy Kemp
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In this episode of the Profitable Creative, host Christian Brim speaks with Randy Kemp of RK1 Productions about the evolution of audio media, the importance of audio in a video-dominated world, and the challenges of adapting to new technologies. They discuss the allure of audio, the resurgence of audio consumption post-COVID, and the failures often seen in audio production. Randy shares insights on the shift to subscription-based software and the complexities of music licensing, emphasizing the importance of problem-solving in the service industry. In this conversation, Christian Brim and Randy Kemp delve into...
The Future of SEO in an AI-Driven World | Michael Buckbee
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In this episode of the Profitable Creative, host Christian Brim speaks with Michael Buckbee, co-founder of Noatoa, about the intersection of AI, marketing, and entrepreneurship. They discuss the evolution of AI in marketing, the importance of understanding search intent, and the challenges of SEO in the age of AI. Michael shares insights on the Profit First philosophy and the complexities of venture capital, emphasizing the need for practical approaches in business. The conversation culminates in an exploration of how Noatoa helps businesses navigate the AI landscape. In this conversation, Michael Buckbee discusses the...
Smartphone Photography: A New Perspective | Joe Van Wyk
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In this episode of the Profitable Creative, host Christian Brim speaks with Joe Van Wyk, author of 'The Mindful Photography Field Guide.' Joe shares his 30-year journey as a creative professional, discussing the challenges of turning passion into profit, overcoming personal struggles, and the importance of mindfulness in photography. He emphasizes the value of smartphone photography as a tool for mindfulness and inner peace, while also navigating the complexities of monetizing creative work in a rapidly changing world. In this conversation, Christian Brim and Joe Van Wyk explore the evolving landscape of...
Untitled Episode
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Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives
Chic Spaces, Smart Strategies | Amy Barrickman
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In this episode of the Profitable Creative, host Christian Brim speaks with Amy Barrickman, author of The Living Room Design Formula. They discuss the gap in the interior design market, the journey of becoming an interior designer, and the process of writing and marketing a book. Amy shares insights on how her book serves as a blueprint for DIY design enthusiasts and the challenges of transitioning from a successful career to pursuing her passion in design. In this conversation, Christian Brim and Amy Barrickman explore the multifaceted journey of parenthood, the challenges of...
The Entrepreneur's Playbook: Coaching Insights | Bob Regnerus
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In this episode of The Profitable Creative Podcast, host Christian Brim interviews Bob Regnerus, a seasoned coach and entrepreneur. They discuss the intersection of sports and business coaching, the importance of self-reflection, and how beliefs shape our actions. Bob shares insights on common symptoms entrepreneurs face when seeking help, the significance of understanding subconscious beliefs, and the impact of a money mindset on personal value. The conversation emphasizes the role of a coach in drawing out inner potential and the importance of allowing space for thought and reflection.
Ready to turn...
Overcoming Imposter Syndrome in the Creative Industry | Jordan Kirkham
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In this conversation, Jordan Kirkham shares his journey in the creative industry, discussing his challenges, including self-esteem and impostor syndrome. He emphasizes the importance of teamwork and how fear can be a catalyst for growth. Jordan reflects on his experiences in production roles and the fulfillment he finds in collaborating with others. The discussion highlights the evolution of an entrepreneur and the significance of embracing uncertainty in pursuing new opportunities. In this conversation, Jordan Kirkham shares his journey through career shifts, personal growth, and the importance of discipline in entrepreneurship. He reflects on...
Redefining the Book Industry | Django De Gree II
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Summary
In this conversation, Django discusses the intricacies of the publishing industry, focusing on the challenges authors face in printing, distribution, and marketing. He emphasizes the importance of creating genuine connections with readers and the need for effective marketing strategies that go beyond impulse buying. The discussion also touches on the complexities of navigating the venture capital landscape and the importance of building a sustainable business model that prioritize
Highlights
From Cubicles to Creativity | Lisamarie Shires
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In this episode of The Profitable Creative, host Christian Brim speaks with Lisamarie Shires, a business mentor for commercial filmmakers and photographers. Lisa shares her journey from a traditional career in government contracting to pursuing her passion for photography and eventually transitioning into coaching. She discusses the importance of family in her life and how her experiences shaped her approach to entrepreneurship. The conversation delves into the challenges of balancing work and personal life, the impact of coaching on her growth, and the lessons learned along the way. In this conversation, Lisamarie Shires...
Unlocking the Secrets of Creative Marketing | Tracy Burnett
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In this episode of the Profitable Creative, host Christian Brim speaks with Tracy Burnett, a seasoned marketing consultant with over 35 years of experience. Tracy shares her journey from corporate marketing to running her own consultancy, emphasizing the importance of differentiation and understanding client needs. They discuss the challenges creative agencies face in marketing themselves, the significance of problem-solving in targeting clients, and the intricacies of pricing strategies. Tracy also highlights the value of nurturing existing client relationships and overcoming business obstacles. The conversation concludes with insights on how to connect with Tracy and...
CIA to LA: Stories Worth Telling | Meredith Woodruff
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In this episode of The Profitable Creative, host Christian Brim interviews Meredith Woodruff, a former CIA operations officer turned film producer. They discuss the misconceptions of espionage as portrayed in Hollywood, the challenges of bringing authentic spy stories to the screen, and the unique experiences that shape their narratives. Woodruff shares her journey from the CIA to Hollywood, the importance of storytelling in espionage, and the realities of working within the constraints of non-disclosure agreements. The conversation highlights the need for a more realistic portrayal of spies and the intricate relationships involved in...
Creative Roots: Classroom to Copywriting | Katie Bridgewater
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In this episode of The Profitable Creative, host Christian Brim speaks with Katie Bridgewater, a copywriter specializing in the motherhood industry. Katie shares her journey from teaching to copywriting, discussing the challenges and mindset shifts she experienced along the way. She emphasizes the importance of finding a niche, embracing technology like AI, and the significance of giving back to the community. The conversation also touches on the challenges of starting a business, differentiating oneself in a competitive market, and her aspirations to work with dream clients in the future.
Ready to...
Daytime Drama to Digital Dreams | Daniel Goddard
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In this episode of the Profitable Creative podcast, host Christian Brim speaks with Daniel Goddard, an actor turned entrepreneur, about his journey from the world of soap operas (The Young and the Restless and General Hospital) to launching his own digital marketing company. They discuss the importance of branding and marketing in business, the philosophy behind career transitions, and the challenges faced by new entrepreneurs. Goddard shares insights on creating organic growth for brands and the significance of understanding one's audience in the marketing landscape. In this conversation, Daniel Goddard and Christian Brim...
From Odd Jobs to Creative Entrepreneur | Josh Marshall
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In this episode of the Profitable Creative, host Christian Brim interviews Josh Marshall, who shares his journey from various odd jobs to pursuing a career in creativity and entrepreneurship. Josh discusses his passion for storytelling, particularly in the realm of Dungeons and Dragons, and how he is currently developing a proof of concept for an email opt-in tool aimed at helping businesses improve their conversion rates. The conversation delves into the importance of identifying problems to solve, understanding the value of services offered, and overcoming the fear and overthinking...
The Marketing Is Human | Carol Kabaale
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In this episode of the Profitable Creative, host Christian Brim speaks with Carol Kabaale, a marketing expert from South Africa. They discuss the importance of building genuine connections in marketing, the need for unique customer journeys, and the role of community in business. Carol shares her journey from corporate life to entrepreneurship, emphasizing the significance of creating opportunities rather than just focusing on sales. The conversation highlights the evolving landscape of marketing and the necessity for businesses to adapt and innovate. In this conversation, Carol Kabaale shares her journey into entrepreneurship, highlighting her...
Know Your Worth: Pricing Strategies for Creative Entrepreneurs | Robin Waite
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In this episode of The Profitable Creative, host Christian Brim speaks with Robin Waite, a seasoned entrepreneur and coach. Robin shares his journey from being a systems analyst to running a successful marketing agency, and eventually transitioning into coaching. The conversation delves into the importance of understanding numbers in business, the transformative power of coaching, and the significance of value pricing in the creative industry. Robin emphasizes the need for entrepreneurs to focus on the problems they solve for their clients rather than just the services they provide, highlighting how this understanding can...
The Future of Work: Embracing Remote Culture | Kelly Schuknecht
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In this episode of the Profitable Creative, host Christian Brim engages with Kelly Schuknecht of Two Mile High Marketing to explore the intersection of passion and profit in entrepreneurship. They discuss the challenges of scaling a business, the importance of aligning creativity with analytical strategy, and the evolving landscape of remote work. The conversation highlights the cultural shifts in work ethic and the complexities of managing growth while maintaining profitability.
Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives
Diving Deep: Underwater Filmmaking and the Art of Entrepreneurial Storytelling | Armin Korsos
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In this episode of the Profitable Creative, host Christian Brim speaks with Armin Korsos, founder of Kamanite, about his unique background, the challenges of underwater cinematography, and his journey into filmmaking. Armin shares insights on entrepreneurship, the importance of building effective teams, and the creative process behind his projects, including a recent documentary on ultra cycling. The conversation highlights the intersection of passion and profit in the creative industry. In this conversation, Armin Korsos discusses the distinctions between solopreneurs and business owners, the challenges of self-funding documentary projects, and the evolving landscape of...
Mesmeric Moves: How to Thrive When the Media Shifts | Michael Holstein
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In this episode of the Profitable Creative, host Christian Brim speaks with Michael Holstein of Mesmeric Media about the evolution of his company, the challenges faced in the content industry, and the importance of taking risks in content creation. They discuss the shifts in audience preferences, the impact of partnerships, and the need for innovative ideas in a saturated market. In this conversation, Michael Holstein discusses the importance of partnerships in entrepreneurship, the dynamics of defining roles among partners, and the complexities of navigating the production landscape. He emphasizes the need for collaboration...
Identity Positioning for Connection | Isaac Mashman
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PROFITABLE TALKS
In this episode of The Profitable Creative, host Christian Brim speaks with Isaac Mashman, a personal branding expert and consultant. They discuss the importance of personal branding, the journey of Isaac from network marketing to consulting, and the challenges of self-promotion and imposter syndrome. Isaac shares insights on how to build a personal brand that resonates with your audience and the necessity of being intentional about your brand. The conversation also touches on the upcoming second edition of Isaac's book on personal branding, which aims to provide...
Breaking the Agency Mold: A New PR Perspective | Melinda Jackson
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In this episode of The Profitable Creative, host Christian Brim speaks with Melinda Jackson, a public relations expert with over 15 years of experience. Melinda shares her journey from moving to Los Angeles with just $500 to becoming a successful entrepreneur in the PR industry. They discuss the challenges of agency life, the differences between public relations and marketing, and the importance of creating a fair work environment. Melinda emphasizes the need for clear company values and culture, and reflects on the operational challenges she faced when starting her...
The Entrepreneurial Journey: From Engineer to Consultant | Adi Klevit
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In this episode of the Profitable Creative, host Christian Brim speaks with Adi Klevit, an industrial engineer and entrepreneur, about the importance of processes in business, especially for creative entrepreneurs. They discuss how processes can liberate creativity, the entrepreneurial journey of Adi, and the challenges solopreneurs face in implementing effective processes. The conversation also touches on the significance of delegation, defining success, and the mindset shifts necessary for growth.
PROFITABLE TAKEAWAYS
Processes empower employees and free entrepreneurs to create.Creative entrepreneurs often...The Art of Self-Publishing with Rodney Miles | Rodney Miles
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In this episode of The Profitable Creative, host Christian Brim speaks with Rodney Miles, a self-publishing consultant and author. Rodney shares his journey from a non-creative background to becoming a successful author and consultant. He discusses the importance of resilience, the self-publishing process, and the therapeutic nature of writing. The conversation also touches on the impact of criticism on creativity, the significance of passion in writing, and the role of editing in producing a quality book. Rodney emphasizes that writing should be an enjoyable process and that...
Navigating the Challenges of Photography | Lesle Lane
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PROFITABLE TALKS...
In this episode of the Profitable Creative, host Christian Brim interviews Leslie Lane, a third-generation photographer and owner of Studio 13, a corporate photography business based in Indianapolis. Leslie shares her journey of taking over the family business at a young age, the challenges she faced, and how she adapted to technological changes in the photography industry. The conversation delves into the importance of understanding client needs, the role of customer service, and the strategies Leslie employs to identify her ideal customers. Additionally, they discuss delegation, compensation structures...
Navigating the Transition: Career Changes in Writing | JV Hillard
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In this episode of The Profitable Creative, host Christian Brim interviews author Joe J.V. Hilliard, who shares his journey from being a defense lobbyist to becoming a successful fantasy novelist. Hilliard discusses the challenges of transitioning careers, the importance of passion in writing, and the intricacies of navigating the publishing industry. He emphasizes the need for authors to understand the business side of writing and the value of building a brand in a competitive market. In this conversation, JV Hilliard shares his journey as an author...
The Evolution of Photography and Technology | Seth Lowe
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In this episode of The Profitable Creative, host Christian Brim interviews Seth Lowe, a Midwest-based commercial photographer, producer, and director. They discuss Seth's journey into entrepreneurship, the evolution of photography with technology, the importance of balancing craft and business mindset, and the challenges faced by creative entrepreneurs. Seth shares insights on identifying strengths, the significance of community, and the value of pricing in business. The conversation emphasizes the importance of problem-solving and self-discovery in achieving long-term success.
PROFITABLE TAKEAWAYS...
Seth Lowe is...Empowering Small Businesses with Marketing Tools | Robert Downey
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In this episode of the Profitable Creative, host Christian Brim speaks with Robert Downey, co-founder of Simply Be Found, about the evolution of marketing for small businesses. They discuss the challenges faced by business owners in navigating the marketing landscape, the disconnect between marketers and business owners, and the importance of clarity in messaging. Robert shares insights from his extensive experience in the marketing industry, including the need for businesses to adapt to changing search engine dynamics and the significance of content, authority, and trust in effective...
Building Podmatch: A Solution for Podcasters | Alex Sanfilippo
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In this episode, Christian Brim interviews Alex Sanfilippo, the founder of Podmatch, who shares his journey from a corporate job to entrepreneurship. Alex discusses the challenges he faced in the corporate world, the inspiration behind Podmatch, and the importance of courage in overcoming fear. He also delves into the SaaS business model and how he achieved profitability within three months of launching Podmatch. In this conversation, Christian Brim and Alex Sanfilippo explore the challenges and rewards of entrepreneurship, particularly in the creative and podcasting spaces. They discuss...
The Art of Storytelling in Branding | Collin Strachan
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In this episode of Profitable Creative, host Christian Brim speaks with Collin Strachan of Every Mile Creative about his journey from agency work to establishing a creative business in Alaska. They discuss the challenges and rewards of living in Alaska, the importance of storytelling in connecting with clients, and the entrepreneurial spirit required to succeed in the creative industry. Collin shares insights on overcoming financial hurdles, the significance of maintaining a full pipeline of work, and the power of emotional connections in marketing. In this conversation, Christian...
Navigating the Event Industry Post-COVID | Phil Mershon
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In this episode, Christian Brim interviews Phil Mershon, a multifaceted entrepreneur, musician, and author. They discuss Phil's journey into entrepreneurship, the challenges of balancing multiple roles, and the evolving landscape of the event industry post-COVID. Phil shares insights on defining ideal clients, the importance of creativity in business, and the intersection of passion, purpose, and profit. The conversation also touches on the significance of team dynamics and the need for processes to support creativity.
PROFITABLE TAKEAWAYS
Phil Mershon is a polymath with...From Navy Medic to Novelist: Kristof Morrow's Journey | Kristof Morrow
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In this episode of The Profitable Creative, host Christian Brim interviews author Christophe Morrow, who shares his journey from being a Navy medic to becoming a successful writer. Morrow discusses his experiences with Tourette's syndrome, the challenges he faced in the military, and how these experiences shaped his writing. He also delves into the influence of AI on the writing process and the creative decisions behind his first novel, which tackles themes of climate change and interconnectedness. In this conversation, Kristof Morrow discusses the interconnectedness of his...
Unlocking Creative Potential: The Power of Margin | Dustin Pead
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In this episode of the Profitable Creative podcast, host Christian Brim speaks with Dustin Pead, a creative business coach who transitioned from a 20-year career in creative church ministry to helping creatives maximize their processes. They discuss the importance of margin—both financial and time—how to navigate the challenges of running a creative business, and the unique value proposition that creatives bring to their work. Dustin shares insights on overcoming fear, embracing change, and the significance of having a plan to ensure profitability. The conversation also touc...
Unlocking the Power of Out of Home Marketing | Charlie Riley
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In this episode of the Profitable Creative, host Christian Brim interviews Charlie Riley from OneScreen.ai, discussing the intricacies of out of home marketing. They explore the definition and scope of out of home advertising, the target audience for such campaigns, and the importance of creative messaging. Charlie shares insights on the costs associated with campaigns, the role of AI in marketing strategies, and the transition of OneScreen from a marketplace to a consultative model. The conversation emphasizes the need for diverse marketing channels and the effectiveness...
Capturing the World: A Photographer's Story | Autumn Carolynn
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In this episode of the Profitable Creative, host Christian Brim interviews Autumn Carolynn, a passionate photographer and author. Autumn shares her journey from discovering her love for photography in high school to creating a travel photography book inspired by her goal to visit 30 countries before turning 30. She discusses the challenges and triumphs of self-publishing her book, the marketing strategies she employed, and the impact it has had on her photography business. Autumn also reflects on her unique approach to photography, focusing on landscapes and architecture rather than...
