15 Minute Mastery

Have you heard how sports content is changing betting insights in the digital age? Jeremy Stein, CEO and Co-Founder at SportsGrid has cracked the code by transforming traditional media through data-driven storytelling and 24/7 streaming innovation. 

By bringing together cutting-edge technology with unbiased sports reporting, this pioneering network delivers real-time odds, injury updates, and expert analysis across 30+ platforms. Their strategic approach doesn't just inform it empowers viewers, whether casual fans or serious bettors, with transparent, engaging content that breaks through conventional media barriers. 

With a growth rate of 100% year-over-year and a commitment to free, accessible information, Sp...

Do you know what truly separates innovative gaming platforms from the mundane? Edvardas Sadovskis, Chief Product Officer at ICONIC21, knows that in the dynamic world of iGaming, success isn't just about technology, it's about creating an immersive, player-centric experience that captivates and retains users. 

At the heart of this revolution lies a strategic approach that goes beyond traditional boundaries. By focusing on rapid product development, diverse game portfolios, and cutting-edge user interfaces, leading providers are redefining entertainment. 

The key is understanding that modern players crave more than just games; they want seamless interactions, lightning-fast responsiveness, an...

Emerging technologies are reshaping the iGaming landscape, are you ready? Richard Mifsud, Chief Vision Officer at XPRIZO, reveals that in the dynamic world of digital payments and blockchain, innovation isn't just a buzzword. 

AI and blockchain are transforming transaction monitoring, removing middlemen, and democratizing financial experiences. Imagine a future where payments are instant, transparent, and user-controlled, where metaverse casinos offer seamless gaming experiences without friction. 

The power is shifting from traditional institutions to individual players, with technologies like cryptocurrency enabling direct, secure transactions. Small, agile operators are driving this change, introducing more efficient games, innovative bo...

How can data give you a truly unbeatable competitive edge in iGaming? Edvardas Sadovskis, Chief Product Officer at ICONIC21, says it's essential to turn raw data into strategic insight to give you a deeper understanding of player behavior and preferences. 

It’s not about tracking metrics, it’s about creating a well thought out user journey and anticipating their desires before they surface. 

Every click, session, and interaction should be analyzed to build games that captivate, not just entertain. 

ICONIC21 isn’t following trends, they’re setting them. Their modular platform adapts seamlessly across glob...

Do you know the hidden goldmine in sports betting that most operators overlook? Henry Newman CEO of Sporting Risk, knows that tapping into tier two and three football markets where local heroes reign supreme and betting passion runs deep is the secret. 

True market expansion isn't about chasing global giants, but understanding regional sentiments. By leveraging granular data and local insights, operators can transform seemingly niche leagues into revenue powerhouses. 

The secret lies in comprehensive player prop markets that capture fan loyalty, cross-selling opportunities, and 24/7 betting engagement. Whether it's a rising star in Brazil or an...

Do you know the untapped potential hiding in emerging markets? Richard Mifsud, Chief Vision Officer at XPRIZO sees a world where financial inclusivity isn't just a buzzword, but a transformative reality. 

XPRIZO is pioneering a revolutionary approach to serving unbanked communities, creating payment rails that connect millions previously left behind. By designing ultra-lightweight mobile applications that work on cheap phones with minimal internet connectivity, they're not just solving payment challenges, they're unlocking economic opportunities. 

Their strategy goes beyond technology; it's about understanding grassroots needs, respecting local payment cultures, and building trust through simplicity. XPRIZO is re...

Could AI rewrite iGaming's narrative? Elliot Rapaport, CEO and Founder of Birches Health, says gambling addiction can silently destroy lives, but artificial intelligence now offers a transformative lifeline. 

Birches Health's virtual clinical programs leverage cutting-edge technology to provide immediate, specialized care accessible from home, fundamentally changing how we approach problem gambling. 

By integrating insurance-covered treatments with digital platforms, they're creating an intelligent safety net for vulnerable players. Professional sports leagues and betting operators are now using AI to detect early warning signs and provide critical, personalized support. 

This innovative approach isn't just about int...

Do you know why player prop betting is revolutionizing sports engagement? Henry Newman CEO of Sporting Risk explains why the shift from team-centric to player-focused betting represents big change in iGaming. 

Sports fans now follow athletes more than they follow any individual team, which has created huge opportunities for iGaming and betting. With focused data analytics and real-time modeling, operators can now offer hyper-personalized betting experiences that capture the performance of individual players. 

The explosive growth of player prop markets has been driving an increase in how fans interact with sports. 

By leveraging sop...

How can you help your players stay safe when gambling gets risky? Elliot Rapaport, CEO and Founder of Birches Health, says digital betting is changing fast, and players need real support. 

Birches Health offers a new way to help people struggling with gambling problems. They provide quick, affordable treatment that works with insurance and meets people where they are. Their team offers online counseling, support groups, and digital tools to help players understand and control their habits. 

Using smart technology, they can spot warning signs early and connect players with experts who really understand addiction. It...

Have you ever wondered how agentic AI could transform the very fabric of business strategy? Imagine an intelligent system that doesn't just respond, but proactively transforms workflows with surgical precision.

Agentic AI represents more than technological innovation; it's a strategic weapon that operates 24/7, analyzing market shifts, extracting critical insights, and generating actionable intelligence faster than entire human teams. These autonomous agents aren't mere tools; they're strategic partners that can monitor competitors, predict market trends, and craft responsive strategies in minutes, not months. 

By integrating specialized agents that collaborate seamlessly, businesses can unlock unprecedented competitive advantages. 

Do you know the hidden dangers lurking in your performance data? Gali Hartuv, CEO WarriorLab, reveals in the high-stakes world of business analytics, false positives can silently sabotage your strategic decisions, transforming promising metrics into mirages of success. 

Misclassified segments and inflated KPIs can lead organizations down a treacherous path of operational inefficiency and unsustainable growth. Imagine investing resources based on data that promises billions, only to discover you've been chasing a phantom. 

The key lies in challenging conventional wisdom, critically dissecting your data, and fostering a culture of constructive scrutiny.

By embracing a...

Do you want to transform your business from a sluggish operation into a high-performance AI-powered machine? Max Tesla, CEO of Blask, is an expert in the rapidly evolving world of artificial intelligence. 

Imagine unleashing an intelligent workforce that never sleeps, never complains, and turns mind-numbing tasks into lightning-fast solutions. AI integration doesn't need to be to replace humans, it can elevate them. Don't just throw algorithms at problems; build teams empowered by AI that solve real-world challenges. 

By implementing strategic AI solutions, companies can reclaim hours of lost time, reduce errors, and empower their teams to...

Do you want to transform your VIP strategy from guesswork to precision? Gali Hartuv, CEO WarriorLab, reveals the game-changing approach that separates top-tier VIP management from the rest. 

Imagine harnessing the power of real-time data and performance insights that don't just track numbers, but predict player behavior with laser-sharp accuracy. 

By leveraging advanced analytics, you can spot trends before they emerge, intervene at critical moments, and develop a player portfolio that's not just profitable, but sustainable. 

The secret lies in moving beyond surface-level metrics to a granular understanding of each player's journey. With the...

Do you know how to transform your business with AI far beyond simple chatbots? Max Tesla, CEO of Blask is an expert in the rapidly evolving world of artificial intelligence. Max says that AI is a strategic powerhouse that can revolutionize how you operate. From computer vision models that scan thousands of websites in seconds to predictive analytics that forecast market trends with uncanny accuracy, AI is reshaping industries at lightning speed. 

Blask's approach demonstrates the true potential: intelligent systems that don't just process information, but provide actionable insights that give businesses a competitive edge. Whether it's e...

Do you know how to transform casual players into loyal VIP powerhouses? In the high-stakes world of iGaming, Gali Hartuv, CEO of WarriorLab, reveals a revolutionary approach to player development that goes beyond traditional transactional models.

By embracing dynamic segmentation and personalized engagement, operators can create meaningful connections that transcend mere monetary transactions. The key lies in understanding player behavior through advanced analytics, balancing cutting-edge automation with genuine human touch. Imagine a strategy that doesn't just chase numbers, but builds trust, anticipates player needs, and creates sustainable growth.

It's about crafting experiences that make players...

Do you ever feel like work is consuming your entire life, leaving no room for personal joy? 

Leo Judkins, an expert in getting you to your peak performance levels, has a groundbreaking insight: high performers understand that work-life balance is a myth, it's about strategic integration, not separation. Imagine transforming your approach by crowding out work with intentional, energizing moments that recharge your spirit. 

The key isn't finding perfect equilibrium, but creating meaningful seasons where your energy flows naturally between professional achievements and personal fulfillment. By proactively scheduling quality time with family, pursuing hobbies, and pr...

Looking to build an affiliate business people actually trust?

John Wright, Co-Founder of StatsDrone: is the tool for iGaming affiliates to build a strategic authority-building platform. 

By leveraging unique data sets and innovative content strategies, this tool empowers affiliates to move beyond generic reviews and create truly compelling digital experiences. 

Imagine having insights that go deeper than traditional metrics, revealing the nuanced landscape of iGaming affiliate marketing. Successful affiliates understand that building trust isn't about quick conversions, but about consistently delivering high-value, authentic content across podcasts, videos, and digital PR channels. 

Sta...

Can you imagine a world where your productivity isn't just a dream, but a strategic reality? Leo Judkins, an expert in getting you to your peak performance levels, has a revolutionary approach to work that can transform your daily grind into a strategic masterpiece. 

Deep work isn't just a buzzword, it's a game-changing methodology that separates high achievers from the average performer. By implementing targeted time blocking and eliminating digital distractions, you can tap into your brain's most powerful problem-solving state. 

Picture yourself conquering complex challenges with laser-like focus, using nothing more than a piece of...

Do you want to boost your iGaming affiliate success? 

John Wright, Co-Founder of StatsDrone: a tool for iGaming affiliates is the answer to make sure you stay ahead of the competition in 2025. 

The online world is changing fast, and smart affiliates are now using podcasts, YouTube, and streaming to stay visible. People want to connect with real people, not just websites. 

By tracking your links carefully and understanding different markets, you can grow your business. The secret isn't just getting traffic—it's about creating content that speaks directly to your audience. 

Think...

How effectively are you managing stress and energy levels? Leo Judkins an expert in getting you to your peak performance levels emphasizes that constant stress and lack of recovery can slowly drain your energy over time, leading to decreased creativity and problem-solving abilities.

The solution lies in incorporating short breaks or "sprints" throughout your day, similar to the Pomodoro technique.By actively scheduling in these recovery periods, you can prevent burnout and maintain your focus. 

Can you challenge yourself to take micro-breaks, even if it's just a few minutes away from your devices? Practicing this s...

Are you ready for the future of affiliate marketing in the iGaming industry? John Wright, Co-Founder StatsDrone: a tool for iGaming affiliates says the sector is undergoing a significant transformation. Gone are the days of generic content sites and "rinse and repeat" tactics. 

This new era demands a focus on quality, authenticity, and personalization.

John emphasizes that affiliates must now position themselves as true brands, leveraging dynamic variables and first-party data to gain deeper insights into player behavior. By optimizing for conversion rather than just traffic, affiliates can double the value of their digital assets. 

Do you know how to build a strong personal brand in the iGaming industry? 

Marija Hammon, the marketing director at Relax Gaming, has tips that will help you. 

Having a personal brand is important in this competitive field. It can boost your credibility, trust, and expertise. 

Focus on your niche and choose the right platform to engage with industry leaders and communities. 

Share your unique story to stand out. Consistency is key, but do what works for you. 

Aligning your personal brand with your employer's brand can be beneficial, as lo...

How can iGaming companies set themselves apart in the highly regulated US iGaming market by 2025? Paris Smith, an advisor and gaming industry expert, states that with the cost of entry being prohibitive for many operators, the key lies in developing a truly differentiated product and leveraging agile technology. 

By focusing on the player experience and authentically integrating responsible gambling measures, companies can build a strong brand reputation and long-term revenue. 

The online casino market also presents significant potential once regulations allow for it, as the offshore market has thrived due to the lack of regulated op...

Do you know what makes an effective B2B marketing strategy for iGaming providers? Marija Hammon, Marketing Director at Relax Gaming, says that the key is in strategic selectivity and the power of people. 

In an industry flooded with products, marketers must be discerning, highlighting only the most exceptional offerings. But the real differentiator is the strength of the team and their ability to forge meaningful connections. Ultimately, it's the people behind the brand that drive success. 

By aligning marketing and sales, leveraging player insights, and cultivating a distinctive brand identity, iGaming providers can stand ou...

Do you know what stops companies from creating truly new experiences in the iGaming market? Paris Smith, an advisor and gaming industry expert, says that the focus is often on maximizing what's working rather than exploring new concepts. 

iGaming companies are so preoccupied with incrementally improving their existing products, like European football, because it provides a higher return on investment. Paris highlights the challenges of balancing innovation with maintaining current offerings, as well as the regulatory hurdles that can hinder creativity. 

Despite these obstacles, she believes the solutions will come from younger entrepreneurs who understand us...

What strategies can B2B providers employ to navigate global expansion and build successful partnerships? 

Marija Hammon, a marketing director at Relax Gaming, emphasizes the importance of balancing centralized operations with local hubs, maintaining brand consistency while adapting to regional demands, and fostering cooperation and trust across diverse teams. 

She highlights the need for thorough market research, tailored product offerings, and a long-term vision to forge lasting global partnerships. Marija’s approach underscores the value of patience, humility, and a deep understanding of local audiences in driving successful international expansion for B2B providers.

0...

How can you, as a newly funded iGaming startup, build brand credibility and trust early on? 

Paris Smith, Advisor & Gaming Industry Expert, says there is one key approach which is to grow your startup with the right people people who are "hungry, humble, smart, and passionate." 

She also emphasizes the importance of partnering with advisors and investors who align with your startup's beliefs and will add real value, rather than people who want immediate control or influence. 

Paris also highlights that your startup should focus on setting realistic timelines and managing investor expectations, as...

Do you want to take your personal or business performance to new heights? 15M Mastery is home to unmatched expertise and career advancing content.

This season we will deliver an impressive lineup of guests, each sharing their vast expertise across a range of topics. From growing startups and thriving in the US market to improving personal performance and navigating the AI landscape, this show has it all. 

We encourage active participation in order to make this show a useful resource for you. Share your challenges, and we will find the experts to provide the insights y...

Do you know how to build a market-ready, scalable sports betting exchange that can withstand the demands of today's rapidly evolving landscape? Industry pioneer Justin Deutsch has cracked the code.

By embracing the inevitability of bots and AI, Deutsch's team at STX has built a scalable, reliable platform that caters to both casual and professional bettors. The key? Architecting the exchange with a focus on flexibility and adaptability from the ground up. From implementing robust fraud detection to fostering positive relationships with market makers, Deutsch shares the insider strategies that have propelled STX to the forefront of...

Do you know how to find genuine market needs and turn them into successful B2B iGaming products? Learn from industry expert Rohini Sardana as she reveals her proven strategies, including in-depth market research, iterative feedback loops, and tools like SWOT analysis and using a FAB list. 

Discover how to achieve product-market fit, captivate both end-users and operators, and launch solutions that drive real value. Leverage expert industry insights on identifying genuine market needs, validating concepts through iterative feedback, and strategically applying proven frameworks.

0:00 Identifying Genuine Needs in the iGaming Market

3:45 Turning Market G...

What if the key to dominating in iGaming is hidden in perfecting your business development?

Katerina Glushchenko, Senior Business Development Manager at Blask, shares the insider knowledge that propelled her from an ambitious newcomer to a respected industry leader. 

Discover how she transformed challenges into opportunities, turned passion into career success, and mastered networking to open doors you didn’t even know existed. 

This episode is packed with strategies that could change the way you navigate the dynamic world of iGaming. Don’t miss your chance to stay ahead of the competition!

0:00...

Have you paid close enough attention to your customer service efforts? The key to transforming your customer service lies in the powerful synergy between your marketing and support teams. 

Dmitry Belianin, an iGaming expert, explains how there is an opportunity to turn haters into loyal brand advocates that is often overlooked. 

By creating seamless communication and feedback loops, you can empower your customer service agents to reinforce your brand's messaging, values, and tone of voice. Imagine a world where your players feel like they're chatting with their best friends, not generic support staff. With the ri...

How can you find the right sponsorship format to boost your gaming brand's visibility? Dmitry Belianin, a seasoned iGaming expert, is here to tell you how.

Don't let your competitors steal the spotlight.  Listen now to find out the secrets to boosting your brand's visibility through sponsorships.

Dmitry reveals the sponsorship formats you may not have thought of, such as the power of LED displays, front-of-shirt placements, and even underutilised options like sleeve and upper chest sponsorships. 

You will learn how to align your sponsorship choices with your business goals, whether it's building br...

Are you drowning in a sea of unproductive meetings and endless busy work? 

Dmitry Belianin is a productivity expert and he shares his proven strategies for reclaiming control of your time and maximizing your output.

Dmitry shares his weekly and daily planning rituals, meticulously crafted to identify and eliminate unnecessary tasks. By setting clear goals and establishing firm boundaries, Dmitry has not only transformed his own productivity but also inspired a high-performance culture within his team. 

But Dmitry's approach extends beyond mere time management – he emphasizes the profound impact of maintaining a healthy life...

Do you know how to effectively localize your gaming offerings for new markets? The key lies in thorough research and a deep understanding of your target audience. 

Dmitry Belianin emphasizes, preliminary research on your product offerings, payment providers, and operational aspects is crucial. Hiring local experts and consultants can provide invaluable insights to shape an authentic market strategy.

Measuring the success of your localization efforts through user research, interviews, and analytical tools is essential to ensure your content and marketing resonate with the local audience. 

Avoid a one-size-fits-all approach, as Dmitry warns that a...

What strategies can leaders employ to build high-performing teams in the fast-paced iGaming industry? Dmitry Belianin sees the key factor is establishing clear goals and aligning the team around them. Effective reporting frameworks and timely feedback are also crucial, as they enable leaders to stay connected with their teams and address issues proactively. 

Importantly, Dmitry emphasizes the value of humble leadership, where leaders are approachable, supportive, and willing to work alongside their teams. This approach helps foster a positive, collaborative culture that harnesses the strengths of diverse personalities. 

By adopting these strategies, leaders can scale th...

What key insights can we learn from the evolution of iGaming over the past decade? Maksim Afanasev, Director of Sportsbook Services at Sportradar, highlights several important changes, including better user experiences with more intuitive and engaging interfaces, the rise of social features and community-driven betting, and advances in real-time customer relationship management. He also stresses the importance of responsible gambling measures and the potential for disruptive AI-driven solutions to further transform the industry.

Notably, Maksim suggests that the true "last frontier" for the iGaming industry may be in the Asia-Pacific region, where untapped markets and regulatory changes...

How can you strike the right balance between brand and performance marketing in your iGaming business? The key lies in understanding your market, your players, and your long-term goals.

Eitan Gorodetsky emphasizes that in today's complex iGaming landscape, a blend of brand-building and performance tactics is essential. While big players leverage their massive budgets for market dominance, smaller operators must focus on cultivating trust and brand recognition to stand out. Eitan advises against simply chasing short-term performance metrics, urging marketers to take a more holistic, strategic approach.

By aligning your brand, product, and player preferences...

Do you know the secrets to building powerful B2B partnerships in iGaming? Industry expert Greg Penkov shares the essential strategies. First, research your partner's goals and challenges. Then, personalize your outreach and showcase your credibility with case studies. Offer innovative solutions they can't easily find elsewhere. 

Building long-term trust is crucial - align with their company culture, demonstrate your passion for gaming, and connect with stakeholders across the organization. Navigate complex decision-making by mapping key influencers and tailoring your pitch to their specific concerns. 

Maintain flexibility throughout the negotiation process. Implement these tactics, and yo...

Do you want to build a network and gain influence in the iGaming industry? The key lies in your approach, according to Pierre Lindh, co-founder of Next.io, a content-driven events, media and publishing company that delivers news and insight to investors and iGaming professionals. 

Consistency is paramount - delivering on your promises and building a reputation for trustworthiness is crucial. But it's not just about quantity of connections; it's about quality. Lindh emphasizes the importance of creating genuine, authentic relationships, catering to both extroverts and introverts. 

Forget the speed-networking approach - focus on fewer, mo...