SCORRCAST

In this episode of the SCORRCAST, Esther Howard, founder of Bezyl, shares how her personal journey, including escaping a cult inspired her mission to transform mental health support. Bezyl offers a validated toolbox of customizable resources that fill the gap between therapy and unmet needs. We discuss the challenges of building scalable mental health solutions, including the lack of payer models and the need to reduce stigma through education. Esther’s story is a compelling look at the power of peer support and human connection.

In this SCORRCAST video, recorded on the final day of BIO 2025 in Boston, hear real-time reflections on the overwhelming brand "sameness" seen across the show floor. Get insights on what stood out, what didn’t, and how life sciences companies can break away from generic messaging and make a lasting impact.

In this episode of The SCORRCAST, Braeden Tyma dives into how video storytelling can lead to brand strategy and lead generation. Discover how powerful visuals, authentic narratives, and intentional production drive connection, boost engagement, and shape brand identity in today’s digital landscape.

In this experimental episode of the SCORRCAST, we handed the mic to AI. Using Google NotebookLM, we put Alec's original insights to the test — converting his content into a dynamic conversation between two AI voices. The topic? The challenge of aligning marketing and business development in the life sciences. With complex sales cycles, extended timelines, and siloed teams, discover why collaboration isn’t just a best practice — it’s a business imperative.

In this SCORRCAST Short, Stevie Jelden guides listeners through a mindfulness meditation to complement the Mindful Marketing episode. Learn how presence, breath, and awareness can ground your marketing approach and enhance focus, clarity, and creativity in your work.

Recorded live from Philadelphia, this SCORRCAST captures fresh insights and reactions from CPHI Americas. From brand awareness to demand capture, explore how trade shows impact marketing, sales alignment, and true market differentiation.

In this SCORRCAST Short, explore the difference between generating and capturing demand. Learn how to align marketing tactics with the buyer's journey, and why high-value content, scientific expertise, and thought leadership are key to generating demand—not just chasing leads.

In this SCORRCAST Short, explore why marketing should be seen as an investment, not just an expense. Learn how internal framing of marketing budgets can influence organizational mindset, support sales teams, and drive revenue growth.

In this SCORRCAST Short, host Alec McChesney explores the critical challenges facing life science marketers today — from tighter budgets to evolving audience expectations. Tune in for actionable insights designed to help life science companies stay competitive and drive ROI.

Can mindfulness enhance B2B marketing? Stevie Jelden joins The SCORRCAST to explore how flow, meditation, and presence can elevate strategy, creativity, and decision-making. Learn how mindfulness techniques improve focus, foster innovation, and create deeper connections with audiences. Discover practical insights for integrating mindfulness into your marketing approach to drive success.

How do optimism, curiosity, and stepping outside your comfort zone drive success? Joshua Webber joins The SCORRCAST to share insights on embracing challenges, adapting to change, and unlocking new opportunities. Learn how shifting your mindset can fuel growth, inspire innovation, and build resilience in both life and business. Tune in for strategies that turn discomfort into a catalyst for progress.

Discover how branding, storytelling, and positioning can set your business apart with Addison Gumbert on The SCORRCAST. Learn how to craft a compelling brand narrative, connect with your audience, and build lasting market influence. Explore strategies for differentiation, trust-building, and creating a strong brand presence that drives success in a competitive landscape.

How are CDMOs, CMOs, and the PBOA adapting to industry uncertainty? Join Gil Roth on The SCORRCAST as he discusses the challenges, opportunities, and strategies shaping the future of contract development and manufacturing. Gain insights into market trends, risk management, and how key players are navigating change in the pharmaceutical and biotech sectors.

Join Conall Arora on The SCORRCAST as he explores how embracing risk and uncertainty can lead to success. Learn how taking calculated risks, adapting to change, and stepping outside your comfort zone can drive growth and innovation. Discover insights on turning uncertainty into opportunity and strategies for thriving in an unpredictable business landscape. Tune in for expert advice on navigating risk with confidence.

Join Brooke Page-Thompson and Alec in "Getting Unstuck Part IV" as they explore strategies to overcome workplace challenges, foster innovation, and achieve breakthrough growth. Discover actionable insights to navigate career and business roadblocks effectively.

Join Gokce Wood on The SCORRcast as she unpacks how marketing strategy is like solving one giant puzzle. Discover how to piece together data, creativity, and strategy to build successful campaigns. Learn how aligning the right elements can drive brand growth, improve engagement, and create a clear path to marketing success. Tune in for insights into mastering the art of strategic problem-solving in marketing.

Learn how to maximize ROI on your mergers and acquisitions with proven strategies. Explore expert insights on due diligence, integration planning, and value creation to ensure long-term success and profitability in your M&A endeavors.

Ben Rowe, Chief Creative Officer, and Drake Sauer, Senior Art Director, dive into the latest trends and challenges in life science marketing. From innovative brand positioning strategies to actionable insights on audience engagement, they break down what it takes to make an impact in the evolving life sciences industry. Whether you're a marketing leader, strategist, or simply curious about the intersection of marketing and life sciences, this conversation is packed with valuable takeaways.

Discover how a unified brand fosters a cohesive and high-performing team. Marieke Kirkman shares her insights on the power of brand alignment in strengthening company culture, enhancing collaboration, and driving business success. Learn key strategies to build a strong, unified brand identity that resonates across your organization.

Brooke Page-Thompson and Lea LaFerla explore why fostering a strong company culture is vital for cultivating long-term expertise. Discover how a positive workplace environment drives employee retention, innovation, and success while creating a foundation for sustainable growth in today’s competitive landscape.

Discover how Darious Davis, a clinical research expert at CenExel, brings innovation, joy, and leadership to the complex world of clinical research. Learn about his approach to advancing clinical trials, overcoming challenges, and driving impactful results in the life sciences industry.

Explore the transformative role of creative marketing for life science companies with Alec and Drake. Learn how strategic creativity boosts brand awareness, engages audiences, and drives measurable results for your business.

Join Karen Tkaczyk as she explores the critical role of translation in the life sciences industry. From bridging language barriers in clinical trials to ensuring regulatory compliance, discover how expert translation drives innovation, accessibility, and global impact in healthcare.

Discover Jess Thompson’s insights on mental health in the clinical research field. This discussion dives into strategies, challenges, and the evolving role of mental well-being in shaping clinical trial success.

In Part III of the "Getting Unstuck" series, Alec and Brooke Page-Thompson dive into the nuances of mental health. Explore its impact on personal growth, workplace dynamics, and strategies to foster resilience and well-being in a fast-paced world.

Discover how delivering exceptional value can increase profitability and differentiation. Phil Burridge shares insights on creating meaningful customer impact to drive business success and strengthen your competitive edge. Learn practical strategies to align your offerings with customer expectations and stand out in the market.

Tune in to the SCORRCAST Short to learn actionable tips and strategies for creating effective, engaging social media content in the life sciences industry. Elevate your digital marketing game with SCORR Marketing experts!

Explore the powerful synergy between marketing and business development in this SCORRCAST Short. Discover how aligning these functions can drive growth, improve client engagement, and create cohesive strategies that deliver results. Learn practical tips for fostering collaboration and maximizing the impact of your marketing and business development efforts.

Join Kate Covalt on The SCORRCAST as she shares insights on finding success in the fast-paced world of marketing agencies. Discover strategies for thriving in agency life, from managing client relationships to balancing workloads and building a rewarding career. Learn tips on adapting to agency dynamics, maximizing creativity, and achieving professional growth in a competitive industry.

Join Alec McChesney, Ed Seguine, Lea LaFerla, and Tess Dugan on The SCORRCAST as they discuss how to maximize marketing efforts during economic downturns. Discover strategies for achieving clarity, prioritizing resources, and maintaining impact even in challenging times. Learn how smart marketing decisions can help businesses thrive, adapt, and emerge stronger from economic challenges.

Join CEO Krystle Buntemeyer on The SCORRCAST for an inside look at the past, present, and future of SCORR Marketing. Explore SCORR’s journey, milestones, and vision in the dynamic world of life sciences marketing. Gain insights into how SCORR has adapted to industry shifts, embraced innovation, and remained committed to delivering results-driven marketing solutions.

Join Lea LaFerla on The SCORRCAST as she discusses the transformative power of aligning sales and marketing for business growth in 2025. Learn strategies to bridge gaps between these teams, enhance collaboration, and drive revenue. Discover how alignment fosters a unified approach to customer engagement, leading to greater success and a stronger competitive edge in the marketplace.

Join Tess Dugan on The SCORRCAST to explore the power of internal communications in driving marketing success. Learn how clear, consistent internal messaging can align teams, enhance collaboration, and improve campaign effectiveness. Discover best practices for fostering strong internal communication to build a cohesive brand and unlock the full potential of your marketing efforts.

Join Heather Johnson on The SCORRCAST to explore how original research and thought leadership can elevate your content marketing. Learn how data-driven insights and expert perspectives can build authority, engage audiences, and drive impactful content strategies. Discover best practices for leveraging unique research to create compelling, trusted content that sets your brand apart.

In part two of 'Getting Unstuck' on The SCORRCAST with Brooke Page-Thompsen, explore practical strategies for building successful work-life integration. Learn how to balance personal and professional responsibilities, reduce burnout, and create a fulfilling life. Discover insights into setting boundaries, prioritizing well-being, and developing habits that support long-term success in both your career and personal life.

In this episode of The SCORRCAST with Amy Sitnick from Greenphire, discover how to leverage customer insights to drive marketing success. Learn how understanding customer behavior, preferences, and needs can inform smarter strategies, improve engagement, and boost brand loyalty. Explore the tools and techniques for gathering and applying insights to create more targeted, effective marketing campaigns that deliver results.

Explore with Lauren Stockwell of SCRS how optimism drives breakthroughs and transforms the clinical research space in this episode of The SCORRCAST. Learn how a positive outlook fosters innovation, enhances collaboration, and accelerates progress in clinical trials. Discover how optimism can lead to improved patient outcomes, more effective treatments, and a brighter future for the healthcare industry.

In this episode of The SCORRCAST, explore how the pediatric support community is being transformed to serve children and families by two organizations better; Project Outrun and Oliver Patch Project. Discover innovative approaches, resources, and strategies that are reshaping care, improving outcomes, and creating a more supportive environment for pediatric patients. Learn how these changes are making a meaningful impact on the lives of those in the pediatric care community.

In this episode of The SCORRCAST with Amanda Zenere from Ripple Science, we explore the human element in clinical trials and the power of curiosity in driving innovation. Discover how understanding patient experiences, motivations, and challenges can enhance trial outcomes and improve healthcare advancements. Learn how curiosity can lead to breakthroughs in clinical research, fostering stronger connections between researchers and participants.

Join Laura Lange from Medical Research Network on The SCORRCAST as she explores the art of strategic storytelling. Discover how compelling narratives can shape successful strategies, drive business growth, and build strong brands. Learn the key techniques behind crafting stories that connect with audiences, influence decision-making, and align with organizational goals. This episode offers insights into leveraging storytelling to create meaningful impact in today's competitive landscape.