marketingSHOWCASE

Our final guest of the day at marketingSHOWCASE Leeds is Samantha Goodwin, Senior Marketing Manager at Headstar, a specialist finance recruitment consultancy. We dig into another area of AI, looking at the importance of communities

As a one-person marketing department, she runs everything including their website, LinkedIn, working with their PR agency and launching a podcast and running events!

They discussed that there is a place for AI such as automating processes, like note-taking for time saving - and how valuable AI can be in the recruiter business.

Samantha was speaking about the...

Our second live episode at marketingSHOWCASE in Leeds is with Rosie Macdonald, from Law firm Squire Patton Boggs. She joins us to explore the impact of AI on marketing.

They discussed the very on-point question about AI - is it going to take over our jobs, or is it going to make out lives easier?

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Leeds, October 2025<...

Megan is the Marketing Campaigns Manager at Harworth Group, one of the UK's leading land and property regeneration companies.

She spoke to James about how we look at how people are at the heart of every business and what that means for marketers, including the importance of building an avatar.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Leeds, October 2025

We talk to Megan Witty from Rainforest Concern at marketingSHOWCASE Bristol, on 7 October 2025.

We chat to Cato Goffin at marketingSHOWCASE in Bristol, on 7 October 2025.

We speak to Cathy Evans from Land App at marketingSHOWCASE Bristol on 7 October 2025.

Ben is the CEO OF The SEO Works, an exhibitor and speaker at marketingSHOWCASE. His company are digital experts who offer paid search, paid social , and getting customers to clients.

He spoke to James about how marketing has become more personalised and tailored to the customer and how marketing tools can change, but good marketing is understanding your audience.

The covered AI overview, and how it needs to be seen as a positive tool and that yes, organic search will change, but if you're visible, you'll be seen with AI search.

Get the...

Claire is the CEO of Trio Media, a website and performance marketing agency, and holds a seminar at marketingSHOWCASE - 49 killer performance marketing tips that actually work.

As well as discussing an idea of a bingo-style call for the 49 tips (they can never get through all 49 so direct attendees to the e-book for the rest) Claire spoke to James in more detail about how SEO is changing; we give more contextual-based search terms, and how search is changing for the consumer in general.

One of her highlights was zero click searches on search engines (where...

Tom Maskill is the CCO at Webmart, a sustainable marketing agency.

he spoke to Alix King about the normality of AI, how Webmart have recently introduced their first AI policy - which includes which AI tools they use, how they use AI to communicate to clients and recipients of their marketing campaigns.

He also spoke about the importance of how they use AI with clients, and how it can improve the overall outcome of work with those clients. Listen to the full episode here.

Get the lowdown on marketingSHOWCASE and our forthcoming events...

Alix King spoke to Ted at DotDigital about HIS personal use of AI, especially for itineraries for trips - where he's going, what he wants to eat, and things he wants to see and do. AI then puts together an efficient way of pulling all these elements together. Simple!

Alix of course also spoke to Ted about DotDigital's use of AI; how they use it for programme automations and to generate more relevant content - listen to the episode now and meet DotDigital at marketingSHOWCASE!

Get the lowdown on marketingSHOWCASE and our forthcoming events at...

Jon spoke to Alix King that as a video maker, he has been using tools that aren't real for years (CGI, photoshop, cartoon) but fictional human beings instead of a real peeson is where he draws the line.

Jon went on to say that If your personal brand uses AI to have conversations with customers; that's not you, or your personal brand, and it's speaking to prospective clients! People trust in people, and if they have less trust in your brand, it undermines your credibility.

Listen to the whole episode now!

Get the...

Attila spoke to Alix King about how AI has improved businesses - and marketing.

They discussed how marketers have become familiar with using day-to-day AI, from the inception of regular AI in 2023, to ChatGPT being used by people daily in 2024.

In March 2025 it was announced that there were a BILLION daily queries for ChatGPT, that personalisation is expected for marketers now - and AI is the tool to help them with that.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by...

Alicia Torres is the Senior Marketing Manager at Force24. She spoke to Alix King about the dreaded subject of AI and if it makes you a lazy marketer or if it benefits business...

Alicia spoke about how much is too much, and how she would never choose to use something to do a job that she could not do herself - and everything tech and tools is a balance.

Listen to the episode to find out more.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

...

Rae is the Senior Brand Manager at Gattaca, one of the top companies that finds talent for the STEM (Science, Engineering, Technology and Mathematics) industries.

Rae spoke to Alix about the power of POSITIVE marketing, not focusing on the negative. And if marketing reaches everything, from the bread we buy to the holidays we take: why don't we make it about happiness?

Listen to the episode to find out more.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott...

Andrew is the Group Marketing Director at Elevate, a business connectivity and network provider. He has worked both agency and client side and has a whole load of experience in the industry.

He spoke to James about keeping businesses going with network connectivity, building awareness on internet connections, going against the 'big boy' household names and how building trust and relationships is so important.

he spoke about the challenge of targeting the correct businesses, building their own fibre network, having a solid strategy and a good team.

Get the lowdown on marketingSHOWCASE and...

Hayley runs a marketing agency, helping B2B businesses grow.

She spoke to James about her work that includes content marketing, SEO, email marketing and how she has worked with digital agencies, the healthcare industry and manufacturing among others.

They discussed the future of B2B email marketing and how it still gets the best return, especially for consultative narrative. Hayley spoke about acceptance of AI overview and that digital will always evolve - so to embrace it!

Listen to the whole episode for AI chat and more...

Get the lowdown...

Barnaby is Marketing Manager at PAL Hire, the 'Deliveroo of construction equipment' - instead of going to different suppliers, construction companies use them as the 'middle man'.

He spoke to James about his target audience, the challenges because they are busy on site or busy in the office - and how he has to make sure that they are constantly visible for this reason.

Barnaby discussed how important SMS marketing is in his industry, how engagement is the new currency, and how AI can help.

Get the lowdown on marketingSHOWCASE and our forthcoming...

Emma works in the backstage and entertainment space and speaks about how important the 'behind the scenes' operations is, from sound rentals, production designers and green screens.

Emma told James about the technical aspects of events, PR, and product marketing for REALLY specified companies that offer event items (the mic that Kurt Cobain used, the sound desk that Pink Floyd used!) and those that can teach how to use the products...

Listen to what Emma really loves about live events and gigs - and how she would change the fear of AI for her industry.<...

James spoke to Dan about legacy broadcasting, going digital first and a rebuild of just about everything for the channel...

Dan shared about launching the first ever streaming app in the UK, putting SEO at the forefront of the build for a streaming site, and working with everyone from the press, marketing team, editorial and UX - then engineers and technical teams once the project is in full flow.

Listen to this episode for chat about live streaming, SEO and the future of search.

Get the lowdown on marketingSHOWCASE and our forthcoming events...

James spoke to Jon about lead generation for merchant banking, gaining leads for the banking teams - and the complexities of targeting the companies who need money lending for specific reasons.

Jon also spoke about the challenges of the strict guidelines, and ensuring that they have to provide the risks, the 'negative' aspects as well as selling a positive financial product!

Listen to the episode for more about marketing in merchant banking (and of course AI)...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This...

The Marketing Optimist is a digital marketing agency in Leeds - and Richard's team were exhibitors at marketingSHOWCASE Manchester.

Richard spoke to James about the different facets of marketing, how many are becoming bored of AI, and how users need to decide if they're using is at a toy or taking it seriously - use it as a positive tool and for inspiration!

They also spoke about authenticity, the human element and how AI is not going to sound 'Yorkshire'...

Listen to the episode to find out more.

Get the lowdown...

Ross is the Video Production Manager of SUSU Media, part of Southampton University. They provide video content for businesses and charities, but also hold video marketing consultation for those still hesitant to dip their toes in the video pool.

Ross spoke to Alix about not being scared of video, and that his mission is to show people that video is NOT technical any more and anyone can do it.

They spoke about the paths to make video easier - and that you will know more about video than you think!

Listen to the...

Nicky runs a communication agency in the New Forest that offers PR, strategic marketing, project management and content creation.

She spoke to Alix about offering all comms or one type of comms, the variety of their work and clients they work for - from working with for a data analytics company building their podcast, website, video case studies and brand management, to mentoring staff with marketing at a retail packaging company.

Nicky also spoke about using AI wisely and not being hoodwinked by tools that you do not need!

Listen to the episode...

Lee-Ann spoke to Alix about affiliate performance marketing and how it is good for small budgets, how she loves it because its relationship-led.

Lee-Ann explains all about how the affiliation relationship works, how brands can benefit from each other and even get a kickback from it...

Listen to the episode for more on affiliate marketing!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Kordelia spoke to Alix about spending her time thinking of different psychological ways of how to engage with an audience.

She shared how there is too much pressure for further education and how she knows that an apprenticeship is correct for her. She talks about apprenticeships giving here more creative freedom - and how she loves ChatGPT!

Listen for more insights into the world of marketing apprenticeships.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast...

Jennie spoke to Alix about working on newspapers and falling into property marketing...

She spoke about being a one person team, the diversity of the property business and the misconception that the marketing is for the buyers, but Jennie's main job is marketing the business to get people to sell their houses with them.

Listen to the episode to hear more about how estate agents are having to up their game!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James...

Jade spoke to Alix about her incredible journey, from owning a marketing agency, to receiving a life-changing diagnosis, then being so bored she started up another agency providing marketing training, career mentoring, and corporate upskilling that actually works!

From apprenticeships to marketing, Jade discusses why she needed to combine the two...

Listen to the episode to hear about Jade's motivational story and how she is changing the world of marketing training.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James...

Becky spoke to Alix about her role as digital account director and explains how easy and useful it is to have Google Analytics on your website.

They had a conversation about how in-depth GA4 can be - from seeing why people land on that webpage, why they visit and why they might be leaving.

Listen to the episode to see why your website should have Google Analytics, and which forms of AI Becky uses...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is...

Becky spoke to Alix about her journey from social media writing to copywriting for all clients, her variety in subjects - and writing marketing one day and finance the next...

They spoke about how researching is half the job (or most of it!) and if that's done correctly, the words just flow.

Listen to the podcast to find out about how many drafts Becky writes before her final edit, and she explains the importance of Tone of Voice.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

Andrew spoke to James about his eclectic and impressive career; from the executive producer for Premier League rebrand, to working for National Geographic, CBC and more.

James asked him about how the media channels have changed; from 5 tv channels to channels for everything you could possibly think of, and how television and content consumption has changed from a very social experience to individual choices and choosing which platform suits you...

Listen to the podcast to find out about his social media films, radio spots and a children's book for sustainability!

Get the lowdown...

Amy owns her own business, and offers marketing and events services within the hospitality sector.

Amy spoke to James on the podcast about the fact that hospitality affects everyone (even if they don't know it), from restaurants and recipes to drinking and socialising!

James asked her about learning marketing on the job, how hospitality has suffered in the last few years and had to find its feet. He also asked about going from a client just wanting Instagram management - to menu overhauls, launching client events and a whole marketing overhaul to improve the business!<...

Competing with the big boys and She Sheds!

Helena Rudd is the Marketing Director, an independent family business that provides game machining equipment and more to the hospitality industry.

Helena spoke to James on the LIVE podcast about the benefits of a small family team, being able to make quick decisions and no red tape. She also spoke about AI in marketing, and how she has embraced AI, from low level chatbots and Chat GPT to creating AI models for data personalisation.

Oh, and also how they are competing with the corporate big...

How SEO shouldn't be limited by time or budget...

Elliot spoke with James about scaling SEO strategy for your particular circumstance, and re-placing your efforts according to your budget and resource.

And trends for SEO and PPC? You'll have to listen to the podcast to find out Elliot's take on what to watch out for over the next 12 months...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/<...

Steve spoke to James on the LIVE podcast about his seminar, marketing tactics companies should be using right now - and what his secret seventh would be!

It may not be what you thought - he loves Whattsap as a marketing channel and how it integrates into a marketing strategy. How it encourages conversation, it's already a comfortable tool and how it doesn't involve much cynicism.

Steve answered your questions. Find out which brands Steve admires and more...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

Alexis spoke to James about how the world of recruitment changes so quickly and how it is very difficult to predict what the future brings...will we change what our children study in school to get ready for employment?

He spoke about how recruitment has changed over the last few years; from COVID and loss of jobs to the power change from candidate to employer - and the introduction of admin tasks to Ai or outsourcing.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is pr...

Which Ai tools are best to use? How do we know which to invest in? Is it going to take our jobs?

Manni , CEO of Bobble Digital performed a live podcast at Aintree, Liverpool and spoke to James about when AI isn't actually AI and actually improved automation, the top three AI tools that are out there, and Manni's favourite, which he uses on a day-to-day basis.

...and how one is so good, he forgets he is talking to AI!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co...

Getting thrown in at the marketing deep end and surviving...in a slightly different marketing world!

Emma spoke to James about her career journey, from working in continental and Christmas markets to Universities! And how marketing for her isn't a 'hard sell' but slightly softer, and enjoyable as she deals with so many different audiences, from local councils and authorities to local businesses and funders.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound...

How often do you stand out from the crowd in the marketing world? Change the voice. Change the messaging. Be advertising focused.

Dan Roche, CMO of Workbooks spoke to James about using the Minions (yes, the yellow guys) to showcase the organisational skill of CRM systems! He ask spoke about why CRM implementations fail - because of the disconnect between what the customer wants, and what the vendor can supply.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott...

What does it feel like to go from a billion dollar company to going out on your own?

Chris spoke to James on the podcast about a huge change in his career; from performance marketing for online giant AO, to working for himself. He speaks about the difference in working with huge team on campaigns to a completely different strategy for fuelling client retention - while learning how to run a business, operations and using AI to help grow customers!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

Organic social media, press relations, website updates, branding and all things marketing for a theatre and studio.

Manisha spoke to James on the podcast about the joy of working with artists and creative people, marketing for theatre and a diverse selection of shows. And also promoting upcoming shows, aiding the show's production company if they don't have their own marketing team...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/<...