Branching Out with Bonsai

In this episode of Branching Out, we’re talking AI — not in theory, but in practice. Matt Butler interviewed our guest, Matt Seitz, Director of the AI Hub at the University of Wisconsin and former Director of Performance for Google Retail. With 30+ years of experience spanning tech, retail, and academia, Matt joins us to explore how artificial intelligence is reshaping everything from merchandising strategies to classroom curriculum. We dive into: 🧠 How business leaders can build real AI fluency — no PhD required 📊 The playbook Matt built at Google to help CFOs evaluate digital investments 🏬 How retailers are using AI to drive margins...

🎙️ New episode alert! In this episode of Branching Out Podcast, while on the road at Google Cloud Next 25, our host Matt Butler sits down for a talk with Jon Lorenzini, Chief Marketing Science Officer at LiftLab, to talk about the future of marketing measurement—and why the way we think about data and attribution needs to evolve. #MarketingMeasurement #Attribution #MarketingTrends #BranchingOutPodcast

🎙️ New episode alert!

In this episode of Branching Out Podcast, while on the road at Google Cloud Next 25, our host Matt Butler sits down for a talk with Jon Lorenzini, Chief Marketing Science Officer at LiftLab, to talk about the future of marketing measurement—and why the way we think about data and attribution needs to evolve.

#MarketingMeasurement #Attribution #MarketingTrends #BranchingOutPodcast

On this episode, Matt dives into the world of algorithms and AI in digital marketing with Tal Kedar from K2DQ. Discover K2DQ's mission and vision, learn about the foundational applications of AI in marketing, and understand the impact of not grasping these technologies. Tal shares insights on differentiating meaningful innovations from hype, the generative AI trend, and what success looks like by 2028. Don't miss this enlightening discussion on how AI is shaping the future of digital marketing!

#DigitalMarketing #AI #Algorithms #MarketingInnovation #Podcast

On this episode, Matt Butler and Ali Manning engaged in a candid discussion regarding their respective companies, Bonsai and Chalice. They focused on the challenges of raising funds amidst economic difficulties, with Butler sharing the impact of bankrupt clients on Bonsai's business. Manning provided insights into Chalice's transition to a custom AI company, emphasizing the role of data science in optimizing ad campaigns. Both participants reflected on their experiences at Google, noting a cultural shift towards conservatism and the importance of industry collaboration to navigate competitive pressures. They highlighted the need for smaller tech companies to work together instead...

In this exciting episode of Branching Out, host Matt Butler sits down with Mary Paulson, Google Cloud Account Executive, to discuss a significant milestone for Bonsai Data Solutions: our launch on the Google Cloud Platform (GCP) Marketplace.

Join us as we delve into how this integration enhances our commitment to providing marketers with cutting-edge analytics tools for superior marketing measurement. Mary shares insights on the benefits of GCP Marketplace, including seamless integration, advanced analytics capabilities, and the enhanced decision-making power it brings to our clients. Discover how this partnership will empower marketers to optimize campaigns, gain deeper...

In this episode of Branching Out Podcast titled "Clicks to Revenue: Aligning Marketing with Business Results," our host Matt Butler and special guest Mike Sachs dive into the crucial connection between marketing efforts and tangible business outcomes. Our marketing strategists experts discuss the importance of aligning marketing strategies with overall business goals to drive revenue growth.

In this episode, our host Matt Butler talks about Why Marketers Will Keep Using Cookies for Tracking—and Pay the Price.

Branching Out Podcast | Maximizing Impact: Driving Incremental Growth with the Perfect Media Mix | With ASHLEY BINGHAM

In this Episode titled "Demystifying Digital Ad Auctions," our host Matt Butler breaks down the complexities of digital ad auctions and challenges common misconceptions held by advertisers.

Matt explains that most digital ad auctions, including those on platforms like Google and Facebook, are actually impression-based rather than click- or view-based.

The episode emphasizes the importance of understanding how platforms use machine learning algorithms to predict the likelihood of clicks, which ultimately determines the value of an ad impression.

He also provides insights into how advertisers can maximize their ad spend by leveraging platforms...

In the upcoming episode of Branching Out Podcast, titled "What Should Marketing Analytics Actually Do?" our host Matt Butler delves into the role of Marketing Analytics in proving marketing impact and its overlap with finance's measurement of return on investment (ROI). He highlights the challenges faced by marketing analytics, which is often pressured to show positive marketing impact regardless of actual results.

The episode critiques the current state of marketing analytics, arguing that it should not merely measure or prove marketing effectiveness but instead act like a hedge fund manager, directly contributing to the marketing's contribution margin...

🌿🎙️ New Episode Alert! 🎙️🌿

We're excited to announce the release of the second episode of Bonsai's podcast series, Branching Out! In this episode, we delve into the fascinating world of P MAX – a revolutionary approach that's set to change the way we think about data analytics.

🔍 What is P MAX? P MAX, or Performance Maximization, is the latest breakthrough in data analysis techniques. It combines advanced machine learning algorithms with real-time data processing to deliver insights faster and more accurately than ever before. Whether you're a data scientist, an analyst, or just someone interested in the future of data techno...

We're excited to introduce our latest venture: a brand-new podcast called Branching Out with Bonsai hosted by our co founder and CEO Matt Butler and special guest, our co founder Mike Remke! 🎙️

Join us as we dive deep into the world of data science, analytics, and technology with a side of sarcasm. In each episode, we'll explore the latest trends, share industry insights, and interview thought leaders shaping the future of data.

Whether you're a seasoned data professional or just starting out, our podcast is designed to provide valuable knowledge and inspiration for everyone.

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