Loudmouth Lisa: The Booked-Out Doula Podcast – Soulful Sales & Rebellious Marketing For Birth Workers Who Want More
Does finding birth clients feel like pushing a birth ball uphill, doula?Like no matter how hard you try, you’re still not getting booked by the mothers you know you’re meant to serve?It’s time to stop whispering and start making waves, queen.I’m Lisa—your loudmouth sales coach for doulas.Performer turned birth biz mentor. I’ve sold over $4.5 million in heart-led offers, and now I’m obsessed with helping doulas like you grow your income, your confidence, and your client list—without selling your soul.You deserve a thriving doula business that pays you well, fills your...
49. Doula Sales Killer #1: When Free Value Starts Costing You Clients
You’re doing all the right things doula, (I see you!) posting tips, sharing your heart, dropping empowering birth wisdom daily…
So why aren’t more mamas saying yes?
In this episode, I'm pulling back the curtain on one of the sneakiest reasons doulas stay broke, burnt out, and underbooked—even when they’re showing up consistently online and in their local communities.
If you’ve ever thought, “I’m giving so much… why isn’t it working?” this one’s going to hit deep.
I’m breaking down the #1 silent sales kil...
48. How to Sell Premium Doula Packages Without Flinching at Your Own Price
Tired of Feeling Awkward Every Time You Say Your Doula Price Out Loud?
You’re not alone—and you’re definitely not wrong for wanting more.
More aligned doula clients.
More respect for your emotional labor.
More ease around selling doula packages at a rate that actually supports your life.
In this raw and fire-filled episode, I’m breaking down everything doulas aren’t taught about pricing—and exactly how to shift your mindset, your messaging, and your money.
We’ll talk about:
🖤 Why your belief system—n...
47. The #1 Content Trick That Builds Trust with Pregnant & Postpartum Moms (Spoiler: It’s Not Education)
‼️Join me LIVE today‼️ for Doula Success Roadmap: Book 3 Clients in 30 Days ⏩ Doors open at 1PM EST. Save your seat now!
Have you ever wondered why your birth content is packed with value—but still not attracting the pregnant and postpartum clients you know you're meant to serve?
In this episode, we will cover:
Why “educational” doula content (like hospital bag tips and birth timelines) might be keeping you invisible instead of booked out...How emotional storytelling builds real trust—and is the missing link be...46. Feeling Behind in Your Doula Biz? I Wrote You A Love Letter {BONUS Episode}
If you’ve been showing up, doing the “right” things, and still feeling like nothing is clicking—this episode is for you.
In this deeply personal and powerfully grounding conversation, I’m sharing the truth most people skip over: the middle part. The blurry, raw, unsexy stretch where you’re building, growing, and wondering if it’s ever going to work.
You’ll hear stories I’ve never shared publicly—from the crushing disappointment of my first launch, to the reality of struggling in my own birth business despite having built million-dollar sales teams and coached for a 7...
45. Grief, Growth & the In-Between: A Doula’s Real-Time Reckoning
In this deeply personal episode, I’m stepping away from strategy and business talk to share my heart in real-time—as I navigate pregnancy loss and the in-between space of grief, healing, and becoming.
I reflect on what it means to surrender to the tides of life… to trust the waves even when they feel heavy… and to honor the sacredness of loss as a portal to something deeper.
If you’ve ever found yourself in a moment where time feels suspended, where grief and clarity coexist—this episode is for you. Thank you for being...
44. Why That Doula Consult Flopped—And What to Do Differently Next Time
Ever finish a doula consult thinking, “That went amazing!”—only to get ghosted?
No reply. No payment. No client. Just… silence.
Yeah, we’re going there today. Because chances are, your last consult didn’t flop because of your price, your packages, or your personality.
It flopped because no one ever taught you how to lead a sales conversation like the powerful, heart-led guide you actually are.
In this spicy breakdown, I’m walking you through the real reasons doulas get ghosted—and more importantly, how to shift into a confident, grou...
43. How to Create Content That Attracts Pregnant & Postpartum Mothers (Instead of Other Doulas 😝)
Have you ever wondered why your Instagram content gets love from other doulas—but silence from the pregnant and postpartum moms you actually want to serve?
In this episode, we will cover:
The content mistakes most birth workers make that repel inquiries—and the simple doula marketing strategy shift that changes everything!Why your doula content ideas are speaking to your peers instead of potential clients—and how to refocus your message to magnetize your dream moms.How to position yourself as the go-to birth worker by creating trust-building content that <...42. Making Big Money in Your Doula Biz—Without Burning Out or Selling Out With Fierce Lizzie
What if hitting your next sales goal wasn’t about doing more—but doing it differently?
In this episode, I’m joined by Lizzie—an unapologetic strategist who helps women ditch the chaos, get clear on their numbers, and map a plan that actually fits their life.
We’re diving deep into sustainable growth, reverse engineering income goals, and how to plan like a CEO without losing yourself in motherhood, overwhelm, or hustle culture.
Whether you’re stuck in survival mode or secretly dreaming of five-figure months, this convo will give you permission to slow down...
41. Sell Like a Human: 3 Ways to Make Sales Feel Easy, Fun, & Fiercely Feminine
If selling your doula services feels like pressure, panic, or performance—it’s not because you’re bad at sales.
It’s because you’ve been taught to sell in a way that goes against your values.
In this episode, I’m breaking down how to sell in a way that actually feels good—because sales, at its core, is sacred. It’s service. And if you’re a birth worker, you already have the tools to do it well.
You’ll learn 3 powerful shifts to start hearing more aligned yeses—without being pushy, perfect, or pol...
40. Are You a Doula Who Feels Invisible Online? This Is for You.
Marketing Doula Support Isn’t Trendy—It’s Revolutionary.
Too many women still don’t know what’s possible in birth.
Too many doulas are still whispering when they were born to roar.
This episode is a wake-up call.
Not just about marketing. Not just about selling.
But about why your voice, your offer, and your story are the advocacy.
If you’ve ever felt like you’re shouting into the void trying to explain what you really do—this one’s for you.
<...39. Coming Home: The Messy, Beautiful Evolution of My Brand, My Mission, and My Voice
Question for you doula: Ever felt like you’re constantly pivoting, shifting, second-guessing- wondering if you’re evolving… or just unraveling?
In this raw, unfiltered episode, I’m pulling back the curtain on the identity crisis so many birth workers and mompreneurs face, but rarely talk about.
This isn’t a step-by-step branding chat, it’s a reckoning. A reckoning with the pressure to keep up, the fear of confusing your audience, and the shame of not having it all figured out.
If you’ve ever felt like you’ve lost yourself in the noise of shou...
38. What to Say When You Get “I Can’t Afford It” (Without Lowering Your Doula Prices)
If hearing "I can't afford it" on a sales call feels like a punch to the gut—you’re not alone.
But here’s the truth no one’s telling you: it’s not just about the money. It’s about trust, belief, and identity.
In this raw and powerful episode, we’re unpacking why that phrase cuts so deep for women running heart-led businesses—and how to stop letting it shake your confidence.
You’ll learn:
Why “I can’t afford it” is rarely the real objection—and what it actually means.3 refr...37. Sell Like a Six-Figure Fempreneur: Suzzie Vehrs Spills Her Consult Strategy
You’ve been told to “just build trust” on a sales call, but what if trust isn’t the problem?
In this powerhouse episode, I sit down with six-figure doula and successful fempreneur, Suzzie Vehrs, who breaks down the exact strategy she uses to turn consults into consistent, aligned, high-paying clients.
Spoiler alert: it’s not about over-giving or convincing anyone.
Suzzie shares how her contract isn’t just paperwork — it’s a sales tool. One that brings clarity, boundaries, and next-level confidence to every single conversation.
If you’ve ever fe...
36. Clients Are Always Buying, So.. Why Aren’t They Buying from You?
Clients are buying. Just maybe not from you—yet.
In this fiery final episode of the Magnetic & Paid mini-series, I’m busting the “it’s hard to book” lie wide open, and showing you exactly how to shift from being overlooked and underbooked… to the woman your dream clients are lining up to hire.
✨ Inside this episode:
✅ The REAL reason clients aren’t buying (hint: it’s not the economy)
✅ The invisible booking blocks baked into your content + sales flow
✅ A simple messaging shift that makes people say HELL YES to you
✅ How one...
35. She Ghosted You..Now What? How to Bring Cold Leads Back to Life (Without Being Hella Weird)
Getting ghosted sucks- but it’s NOT the end of the sale.
In this no-fluff episode, I’m showing you how to stop spiraling when a lead disappears and start leading them back into the conversation with clarity and confidence.
We’re talking:
→ Why ghosting isn’t rejection, it’s usually hesitation
→ How to follow-up without sounding needy or desperate
→ Tangible follow-up flows that work in the DMs and beyond
→ What to say when you’re tempted to say “just checking in…”
This is how you stop leaving money on the tabl...
34. Sales Without the Sleaze: How Confident Health & Wellness Coaches Close More Clients
Confidence isn’t a costume—it’s an inside job.
If you’ve ever felt too awkward, too messy, or not “polished” enough to sell—this one’s for you.
In this episode, I’m calling out the lie that you have to “look the part” to sell.
We’re diving into the confidence traps that keep women stuck, why energy > strategy in sales, and how I coach myself (and my clients) into real, embodied confidence that actually converts.
This one's packed with a punch:
✨ Why energy trumps...
33. Content That Sells: Stop Posting Just-To-Post (I'm Talkin' To You Health & Wellness Pros)
Calling all Health & Wellness Pros!
Are you struggling to turn your content into paying clients?
Sick of spending hours on IG, with nothing to show for it?
Enough posting just to post.
This action-packed episode breaks down exactly why your posts aren’t converting..and what to do instead.
I reveal the 3 types of content that actually lead to sales, how to stop spending hours creating the wrong content, and start creating magnetic content that moves people to take action.
If you're ready to att...
32. My Scroll-Stopping Sales Strategy: How to Stand Out & Sell More
Not enough leads? Not enough sales?
You don’t have a sales problem..you have a branding problem. Your brand should be doing the heavy lifting for you, attracting the right people before you even hop on a sales call.
In this episode, we’re diving deep into:
✔ What I mean when I say you're ALWAYS selling
✔ Why the strongest brands make selling effortless
✔ How to create a brand that builds instant trust and authority
✔ The biggest branding mistakes that keep you invisible
✔ Simple action steps to make your bran...
31. Lead Magnet Magic: Why Freebies Don’t Sell Themselves (and How to Attract Clients Who Actually Want to Buy)
Lead Magnet Magic – Why Freebies Don’t Sell Themselves
Think your freebie should be bringing in clients, but all you're getting is silence?
You're not alone. In this episode, I break down why lead magnets don’t sell themselves, and what to do instead.
You’ll learn the biggest mistakes keeping your freebie from converting, how to position it as a powerful sales tool, and the exact steps to attract ready-to-buy clients.
If you’re tired of giving away value without seeing results, this episode is your game plan to turn you...
30. More Clients, Less Work: How Referrals Do the Selling for You with Erica Arsenault
Struggling to attract more doula clients? You don’t have to do it alone!
In this episode, Erica Arsenault and I expose the power of referrals and community connections. We talk at length about how the right relationships have the potential to fill your calendar faster than any other strategy.
Tune in to learn how to build a strong local network, create mutually beneficial collaborations, and turn past clients into your biggest advocates.
If you’re tired of digital marketing and want a business that grows for you, this is your...
29. Struggling to Book New Clients? Here’s What’s Actually Holding Your Marketing Back
Why No One’s Booking..And How to Fix It NOW
You’re showing up, posting, engaging… yet your inbox is dead.
Sound familiar? It’s not a “you” problem, it’s a strategy problem.
In this episode, I’m breaking down:
🔥 Why your audience isn’t inquiring (spoiler: it’s not about price).
🔥 The 3 mistakes keeping you invisible, and how to fix them.
🔥 How to make your brand SELL every day, before the sales call.
If you’re tired of watching others book out while you wait, press play.
...
28. If You Don’t Address THIS on a Sales Call, You’re Losing Business
If You Don’t Address THIS on a Sales Call, You’re Losing Business, Doula
You’re passionate about supporting families, but when it comes to sales calls, something feels off..
Why aren’t more conversations turning into clients?
Here’s the truth: If you’re only talking about your services and not addressing the emotional why behind a client’s decision, you’re losing business!
In this episode, I'm diving into:
🔹 What the emotional why is and why it actually drives decisions
🔹 The key questions to uncover what truly matt...
27. My Proven Follow-Up Formula: How to Clone Your Best Salesperson (Hint: It's You)
Follow-Up Like a Pro: How to Clone Your Best Salesperson (Hint: It’s You)
Most sales don’t happen on the first conversation..so why do so many entrepreneurs give up after one or two follow-ups?
If you’ve ever worried about being too pushy or annoying, this episode will shift your perspective, fast!
I'm breaking down why follow-ups are the secret weapon of top sellers,
how to approach them with confidence (not desperation),
and a simple framework to make follow-ups feel effortless, natural, and effective.
If you’re read...
26. To Script or Not to Script?: How to Sell Without Sounding 'Salesy'
Is an Authentic Sales Script Even Possible?
When you hear “sales script,” do you cringe?
Does it feel robotic, pushy, or inauthentic? You’re not alone.
But what if a script wasn’t about memorizing lines or pressuring people, but instead, a framework to guide real, meaningful conversations?
In this episode, I'm breaking down how to sell without feeling salesy, why selling is actually serving, and the three key pillars of an authentic sales conversation:
curiosity, connection, and clarity!
If you’ve ever struggled to sell in a way that fee...
25. Social Media Detox: Falling Back in Love with Doula Content Creation with Andrea Haskins
Feeling drained by social media? You’re not alone.
In this episode, Andrea Haskins and I talk about how to take a social media detox without disappearing completely.
Learn how to shift your mindset, set boundaries, and rediscover joy in content creation.
Whether you’re a content creator or just feeling ready to throw in the towel on all things social, this episode will help you fall back in love with social media, on your terms.
Andrea is a mom of two, a breastfeeding peer counselor, and a certified lactation counselor (thro...
24. Doula Sales Made Simple: Overcoming Price Objections (without feeling awkward!)
Wondering how to handle price objections without feeling hella awkward?
Let’s be real, doula..price objections can feel like a gut punch.
But what if I told you they’re actually an opportunity?
In this episode, I'm flipping the script on objections and showing you how to handle them with confidence, empathy, and zero nerves.
Tune in NOW to learn:
✨ The #1 mindset shift that turns objections into trust-building moments
✨ How to uncover what’s really behind “I can’t afford it”
✨ Tangible tips to confidently address conce...
23. The Mindset Shift Every Doula Needs to Handle Sales Rejection
Does the thought of hearing “no” in a sales call make your stomach churn? You’re not alone!
But it’s time to change the narrative.
In this episode, we dive into how to overcome the fear of rejection in sales and turn it into an opportunity for growth.
Join me as I share:
- How to reframe rejection as feedback, not failure
- Why normalizing "no" is the key to more "yes"
- Tangible tips to detach from outcomes and focus on connection
- A confidence-b...
22. Book More Doula Clients: Sales Psychology 101 for Birth workers
Struggling to turn consultations into booked clients?
In this juicy episode, discover why chasing a ‘yes’ might be holding you back..
AND how to use sales psychology to build trust in your sales conversations and consults.
Transform your consultations today with 3 simple strategies I share in this episode:
-Stop chasing "yes"
-Reframe questions
-Lean into the silence
I break all of this down and more in this week's tactical pod!
Snag my new free resource "Doula Consult Fails: 3 Questions You're Missing"
Stru...
21. 5 Common Doula Consultation Mistakes (and How to Fix Them)
Doula, are your consultations falling flat?
If you're walking away from new client interviews feeling like it went well, but then you end up ghosted..
You could be making some mistakes that are costing you clients. But don’t worry, I’ve got you covered (they are fixable)!
In today’s episode, I’m breaking down the 5 most common mistakes doulas make on sales calls.
But here’s the best part: I’m not just calling out the problems. I’m giving you actionable fixes for each one, so you can...
20. Why Charging Your Worth Is Non-Negotiable for Doula Success with Kaely Harrod
In this powerful episode, I sit down with Kaely Harrod—doula mentor, and passionate birth worker. Together, we dive into one of the most pressing topics for doulas: **charging your worth** and overcoming the mental blocks that hold so many back from embracing a healthy money mindset.
Kaely shares her journey of growing a successful, sustainable in-person doula business, offering practical strategies and heartfelt insights to help you:
✨ Shift your mindset around pricing and see your value clearly
✨ Let go of guilt or fear when it comes to earning what you...
19. 5 Things That Have Sharpened My Doula Sales Skills (PS They Can Work For You Too!)
5 Things That Have Sharpened My Doula Sales Skills (And Will Work For You Too!)
I've got 5 daily habits that have boosted my sales skills more than anything else- and I'm sharing all of them in this episode.
Confidence isn’t just about showing up boldly on Instagram or nailing sales calls—it’s about embodying self-belief in every room you step into and every space you occupy.
In this episode, I’m breaking down five simple, actionable daily habits that will help you build a confident mindset f...
18. How Tracking Doula Sales Data Makes Selling Way Easier
Why Tracking Your Sales Data Helps You Sell Better—and How to Start
If you’ve been feeling stuck, winging your sales strategy, or wondering why your birth and postpartum bookings are all over the place, this episode is for you.
I walk you through:
✨ Why tracking your data matters (hint: it’s your business’s secret language).
✨ What to track so you can see patterns, celebrate wins, and adjust your strategy.
✨ How to start tracking today—even if you’re allergic to spreadsheets.
Tracking your sales isn’t about obsessing over nu...
17. Handling The Dreaded "I Need To Think About It"
Ever been on a sales call where everything seems to be going great… until you hear those dreaded five words: “I need to think about it”?
You’re not alone, and here’s the truth: those words don’t have to derail the conversation.
In fact, they can be an opportunity to deepen trust, provide clarity, and turn hesitation into a confident yes.
In this episode, we’re breaking it all down:
✨ Why people say, “I need to think about it,” and what they really mean.
✨ How to respond with cur...
16. Why Scarcity Mindset is Sabotaging Your Doula Business—and How to Fix It
Is your scarcity mindset holding you back?
You know, that little voice that says, “There aren’t enough clients,” or “No one will pay what I’m worth.”
If you’ve ever struggled with those thoughts, you’re not alone—but it’s time to flip the script.
In this episode, we’re diving into how to move from a place of scarcity to abundance.
🎧 Tune in and learn:
- Why scarcity mindset keeps you stuck and how to shift to abundance.
- Actionable steps to r...
15. Stop Leaving Money on the Table: The Art of Following Up in Your Doula Business
The Follow-Up Formula: Unlocking Doula Business Growth Without Feeling Pushy
Hey doula! Today, we're tackling one of the most important (and let’s be honest—often awkward) parts of running a thriving doula business: following up with leads.
If the thought of “following up” makes you cringe, you’re not alone. A lot of doulas worry they’ll seem pushy or annoying.
But here’s the thing—following up doesn’t have to feel uncomfortable, and it’s actually one of the most caring, respectful things you can do for a potential client.
In this epi...
14. From Follower to Client: Building a Sales Pipeline for Your Doula Business
In this episode, I'm digging into one of the most powerful tools for your doula business: the sales pipeline.
Forget the high-pressure sales tactics—this is about creating an authentic journey that transforms your followers into loyal, long-term clients.
I’ll walk you through the four stages of an effective pipeline—
Awareness, Engagement, Nurturing, and Conversion—
so you can build a path that connects deeply with your audience and fills your calendar with clients who truly resonate with you.
Ready to turn followers into clients without the sales...
My Top Questions To Ask In Every Doula Client Consultation
Ethical Selling for Doulas- My Top Questions to Ask In Every Client Consultation
Ever feel a little cringe when it comes to *selling*?
If the word alone makes you want to run the other way, you’re not alone.
But what if selling could actually feel… compassionate?
In this episode, I’m breaking down how to make sales conversations feel less “salesy” and more *soulful* by asking three powerful questions that build trust, connect deeply, and allow your clients to choose you from a place of excitement and readiness—not pressure...
3 No-Fluff Strategies to Boost Your Doula Business Immediately
Are you ready to make a real impact in your doula business?
In this week's episode, I’m diving into one of the biggest keys to success:
Understanding your target audience and marketing your services effectively.
If you’re tired of blending in, feeling like you’re speaking to all mothers, but connecting with zero—this episode is for you.
We’re talking about stronger connections, increased relevance, and standing out in a market that feels crowded.
Imagine building a birth-focused business that’s not only successful but fulfilling—a business tha...
If Your Online Doula Course Isn't Selling, Try This!
Why Most Doulas Are Struggling to Sell Their Services Online
In this episode, we’re diving into the biggest challenges doulas face when trying to sell their services online. If you’ve been spinning your wheels and not seeing the results you want, you won’t want to miss this!
Here’s what we cover:
The #1 mistake most doulas are making in their messaging (and how to fix it).My favorite exercise that helps my clients uncover the real reason their ideal clients aren’t biting.How to craft a...How To Avoid Doula Burnout (Hint: It's NOT What You Think)
Authentically You: The Key to Avoiding Doula Burnout
In this episode, I reveal the often-overlooked secret to avoiding birth worker burnout: showing up authentically.
Many doulas find themselves overwhelmed by the constant pressure to sell their services, leading to exhaustion and a decline in quality content. But what if there was a way to work smarter, not harder?
Tune in to explore how building a strong, authentic birth brand can revolutionize your sales approach.
Discover how connecting with your ideal followers on a personal level through content creation fosters tr...
