Revenue Roadmap

Struggling with turnover or culture clashes in your law firm? 

This Revenue Roadmap episode reveals how a clear mission, a quantifiable vision, and foundational values define your direction as a law firm, guiding you in every decision-making process—from hiring and firing to team engagement and client choice. 

Drawing from real-world experience at Sterling Lawyers and Rocket Clicks, Tyler, Anthony, and JP stress that leadership must define, and then live, these principles consistently, so your law firm operates on a clear alignment across your team, reducing high turnover from mismatched expectations.

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Are you looking to transform your practice by making clients—especially children—the heart of every family law case?  

Join host Tyler Dolph as he unpacks Angela Faye Brown’s inspiring journey from launching her own firm right after law school to pioneering a child-focused, client-centered approach that tackles even the toughest custody issues.  

By the end of this video, you’ll learn invaluable strategies for scaling your practice, leveraging modern marketing, and delivering a high-impact service that truly puts families first.

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📝Schedule a FREE Family Law Fi...

Are you struggling to develop, retain, and maximize your law firm's talent? 

Join Tyler Dolph, Anthony Karls, and JP VanderLinden of Rocket Clicks as they break down the revolutionary 3-part framework that transforms average performers into exceptional legal practitioners.

By the end of this podcast, you’ll discover how to identify and nurture top talent, the key employee engagement strategies to keep them accountable based on set ascension plans, and the proven methods to train leaders from within—so your lawyers grow as your firm exponentially expands. 

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Unlock the secrets to scaling your law firm with industry insights from Billie Tarascio, founder of Modern Law as she shares innovative strategies that propelled her solo-run startup into a 50-person family law powerhouse in Tucson, Arizona!

In this episode of Revenue Roadmap, Tyler Dolph (CEO of Rocket Clicks) dives deep into Billie’s journey as they discuss the growing pains and mindset shifts that a legal practitioner must go through to become a leading entrepreneur—like building scalable systems through EOS and experimenting with various service cost models that will work for your niche. 

By th...

In this episode of Revenue Roadmap, we are joined by Joni Berner and Megan Watson, partners at BKW Family Law. Joni, who started the practice nearly 40 years ago, discusses the firm's evolution and commitment to family law. Megan shares her journey from law student to firm partner and their shared ethos of maintaining work-life balance. They also detail the firm's emphasis on making quality legal services accessible to middle-income clients, their unique approach to employee support, and future growth plans. The episode concludes with valuable advice for young lawyers entering the profession.

00:00 Introduction to Revenue...

In this episode of Revenue Roadmap, Tyler Dolph interviews Laura Dale, a family law attorney from Houston, Texas. Laura shares her unique journey from a psychophysiology doctorate to owning a successful law firm. She discusses the challenges and strategies in building a law business, the importance of digital marketing, and the significance of having a business plan. Laura highlights how her firm caters to diverse, international clients and her experience in handling complex legal matters globally.

00:00 Introduction and Guest Welcome
00:51 Laura Dale's Background and Firm Overview
02:54 Starting and Growing a Law Firm
04:57 Importance of...

In this episode of Revenue Roadmap, Anthony Karls, president of Rocket Clicks, and Mr. James Patterson discuss the importance and formulation of effective offers for small businesses. They dive into common misconceptions about marketers, the elements that make up a compelling offer, and how to strategically scale offers from free to high-end services. Using examples from family law firms, they explain how small businesses can benefit from implementing a tiered offer strategy to convert leads more effectively. They also address the challenges small businesses face in adopting these strategies and provide practical advice on creating impactful offers to drive...

In this episode of Revenue Roadmap, Anthony Karls, President of Rocket Clicks, and Matt Hacker discuss the crucial role of the 'Creative' voice in business leadership. They cover how creatives think, the struggles they face, and how to empower them. Creatives, who represent about 9% of the population, are innovative, future-oriented thinkers who often feel misunderstood. The conversation also touches on the five voices model and the dynamics of different voice types in business settings. The episode provides valuable insights for leaders looking to harness the strengths of their creative team members.

00:00 Introduction and Welcome

00:29 Question...

In this episode of Revenue Roadmap, hosts Anthony Karls and James Patterson discuss simplifying high-level marketing for local businesses. They dive into the fundamental components of marketing, which are the list, message, and offer. The conversation includes practical examples and insights into creating effective marketing strategies, regardless of the platform or medium. They emphasize that these core principles have remained unchanged since the early days of marketing, making it easier for business owners to navigate complex marketing landscapes.

00:00 Welcome to Revenue Roadmap
00:12 Introducing James Patterson
00:28 High-Level Marketing Discussion
01:22 The Secrets of Healthy Relationships
02:54...

Welcome to Revenue Roadmap with Anthony Karls and CEO Tyler Dolph. Join us as we dive deep into the vital role salespeople play in driving entire economies. Learn invaluable sales advice, the essence of believing in your product, and how passion translates into success. Discover the diverse experiences from various Dolphin family sales careers and the components of an effective salesperson. Tune in for a comprehensive discussion on the heart and mindset required for mastering the art of sales.

00:00 Introduction to Revenue Roadmap
00:45 The Best Sales Advice
01:40 Sales Mindset and Career Opportunities
03:03 The Art...

In this episode of Revenue Roadmap, hosted by Anthony Karls of Rocket Clicks, guest J. P. Vanderlinden goes into essential people management strategies for growing local businesses. They discuss the key challenges that arise as businesses expand, the core issues behind these problems, and the dual systems of employee engagement and maturity at Rocket Clicks. From fostering employee growth to dealing with turnover, this conversation provides valuable insights for entrepreneurs and leaders aiming to create a motivated and high-performing team.

00:00 Welcome to Revenue Roadmap
00:15 The Challenges of Business Growth
02:03 Common People Management Issues
05:24 Core...

In this episode of Revenue Roadmap, we sit down with Brandon Haubert, a lawyer from Little Rock, Arkansas, who shares his unconventional approach to legal practice at WH Law. Brandon discusses his journey from law school to running a successful firm, highlighting his innovative tactics in client acquisition, digital marketing, and automation. Learn the secrets behind his relaxed office culture, the challenges of expanding to multiple locations, and the importance of integrating technology in modern law practice. Whether you're a seasoned lawyer or just starting, Brandon offers invaluable insights into balancing work, family, and running a business.

00:00...

In this episode of Revenue Roadmap, Anthony Karls, President of Rocket Clicks, hosts Lisa Filip to discuss effective content marketing strategies, particularly the development of customer avatars. They delve into the importance of creating detailed profiles of ideal customers by focusing on their goals, values, challenges, demographics, sources of information, and objections. This episode provides valuable insights for tailoring marketing efforts to target audiences more precisely and enhance business growth.

00:00 Introduction to Revenue Roadmap
00:08 Meet Lisa Phillip: Content Marketing Expert
00:31 Unwinding After a Busy Day
02:08 Understanding Customer Avatars
04:27 Defining Goals and Values
07:14...

Join host Anthony Karls and guest Matt Hacker as they dive into understanding the Nurturer voice in leadership. Discover the traits, strengths, and challenges of Nurturers in organizational settings, and learn how to empower these vital team members. Perfect for business leaders aiming to improve team dynamics and drive growth. Tune in for insights and practical tips!

00:00 Welcome to Revenue Roadmap
00:09 Meet Our Guest: Matt Hacker
00:47 Question of the Day: Most Interesting Place Traveled
02:37 Introduction to the Nurturer Voice
03:06 Characteristics of the Nurturer Voice
06:52 Challenges Faced by Nurturers
08:53 Empowering the Nurturer...

In this episode of Revenue Roadmap, Anthony Karls, President of Rocket Clicks, and CEO Tyler Dolph discuss how businesses and individuals can increase their commissions. They explore strategies like "working harder vs. working smarter", and give practical examples from lawn care and law firms to illustrate volume vs. value approaches. Additionally, they touch on the balance between valuable relationships and broad networks, sharing lessons from Rocket Clicks' own journey towards specialization.

00:00 Welcome to Revenue Roadmap
00:35 The Book Title Question
02:04 Understanding Commissions
02:47 Increasing Commissions: Volume vs. Value
04:12 Applying Volume and Value Strategies
05:43 Niche...

In this episode of Revenue Roadmap, Anthony Karls and Matt Hacker discuss enhancing team communication and leadership within local businesses. They jump into the concept of '5 Voices' from the GiANT program, which categorizes team members as Nurturers, Creatives, Guardians, Connectors, and Pioneers. By understanding these voices, businesses can ensure everyone is heard, boosting team efficiency and morale. Key takeaways include the importance of incorporating diverse perspectives and personal development tips for leaders.

00:00 Introduction to Revenue Roadmap
00:56 Personal Development Insights
02:56 Understanding Leadership Voices
06:19 The Five Voices Explained
11:44 Applying the Five Voices in Business<...

In this episode of Revenue Roadmap, Anthony Karls and guest Lisa Filip dive into effective content marketing strategies for driving revenue in local businesses. They explore a proven formula, common mistakes, and the importance of great content. Lisa shares insights from the book 'Crucial Conversations' and emphasizes the value of educational, entertaining, and inspirational content. Tune in to learn how to build trust with your audience and achieve long-term success.

00:00 Introduction and Welcome
00:28 Book Recommendation: Crucial Conversations
02:37 Diving into Content Marketing
04:26 Common Mistakes in Content Marketing
06:36 The Importance of Good Content
08:40 Building...

Join Anthony Karls, President of Rocket Clicks, and Tyler Dolph, CEO of Rocket Clicks, as they discuss redefining success and the concept of commissions in sales. Tyler shares his evolving perspective on success and how it's more than just monetary gain. They delve into the broader meaning of commissions, highlighting its relevance in various aspects of life, from personal relationships to health. Learn how preparation and effort can lead to fruitful outcomes in both professional and personal spheres.

00:00 Introduction to Revenue Roadmap
00:36 Defining Success: Personal Perspectives
02:45 Understanding Commissions in Sales
03:39 Commissions Beyond Money: Recognition...

Join Anthony Karls and Casey Shea as they delve into essential SEO concepts to boost traffic and rank higher on search engines. In this episode of the Revenue Roadmap, they discuss what SEO is, the importance of getting a 'seat at the table,' and how to maintain it by effectively communicating to both bots and humans. Learn key technical components, on-page strategies, and how to prepare for AI search. A must-watch for anyone in digital marketing!

00:00 Introduction and Welcome
00:22 SEO Basics and Importance
01:57 Getting a Seat at the Table
05:48 Technical SEO Components
08:58...

Join Anthony Karls, President of Rocket Clicks, and digital marketing expert James Patterson as they dive into effective platform selection for paid media. Learn about the five stages of customer awareness, using CTV/OTT, search ads, and crafting compelling offers to boost your local business’s revenue.

00:00 Introduction to Revenue Roadmap
00:20 Reflecting on Marketing Careers
00:49 The Importance of Sales Experience in Marketing
03:44 Choosing the Right Platforms for Paid Media
04:35 Understanding the Five Stages of Awareness
06:58 Applying Awareness Stages to Platform Selection
09:31 Examples and Strategies for Platform Selection
12:22 Creating Effective Ads fo...

Join Anthony Karls, President of Rocket Clicks, and Matt Hacker as they discuss the importance of leadership training and development in driving revenue for local businesses. Explore Rocket Clicks' 'Transforming Team Communication' workshop and learn how it helps improve team alignment, productivity, and retention.

00:00 Introduction to Revenue Roadmap
00:17 Leadership Training and Development
00:42 The Importance of Melon Hats
01:45 Transforming Team Communication Workshop
03:42 Understanding Leadership Voices
05:48 The Power of Your Voice
06:56 The Art of Collaboration
09:13 Optimizing Team Performance
10:26 Common Pitfalls in Team Development
11:06 Implementing the Workshops
18:40 Conclusion and Final...

Join Anthony Karls and James Patterson from Rocket Clicks as they dive into the differences between testing and optimization in paid media. Learn how local entrepreneurs can balance large-scale tests with small optimizations to drive growth and improve marketing performance.

00:00 Introduction to Revenue Roadmap
00:23 Getting to Know James Patterson
02:02 Understanding Testing vs Optimization
03:45 Optimization Examples and Strategies
05:45 Maturity in Marketing Programs
14:19 Risks and Rewards of Testing
17:04 Conclusion and Final Thoughts

Check out our Blog!
https://rocketclicks.com/client-education/testing-vs-optimization-paid-media-strategy/

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Curious to dis...

Anthony Karls continues the discussion on the Quick Audit Guide at Rocket Clicks, focusing on paid media advertising for family law firms. He explores various under-utilized opportunities beyond paid search, breaks down six key topics including search campaign structure, remarketing, and offline conversion integration, and shares strategies for better leveraging media assets, prospecting lists, and inventory utilization. Comprehensive insights on improving advertising ROI through effective paid media tactics.

00:00 Introduction to Paid Media Advertising for Family Law Firms
00:20 Understanding the Paid Media Landscape
00:56 Key Topics in Paid Media Advertising
01:04 Search Campaign Structure
09:16 Remarketing Lists...

Join Anthony Karls as he delves into the importance of map aggregators for local SEO. Learn about the important map aggregators like Google Maps, Apple Maps, Bing Maps, and others, and understand how optimizing your business information on these platforms can improve your rankings. This video covers the role of map aggregators in verifying your business information and boosting local search signals to help grow your business. Essential for local business owners looking to enhance their online presence and appear higher in search results.

00:00 Introduction to Local SEO Citation Strategies
00:15 Understanding Map Aggregators
01:36 Importance of...

Join us as we dive into the SEO Quick Audit Guide for family law firms. We'll cover five key categories: core pages, helpful content, backlinks, on-page SEO, and internal linking. Learn how to optimize service, attorney, location, and service area pages to enhance your website's search engine ranking and visibility. This guide also stresses the importance of quality backlinks and effective interlinking strategies to capitalize on SEO opportunities. Watch and get insights to improve your family's law firm's online presence.

00:00 Introduction to SEO Quick Audit Guide
01:53 Core Pages: Building the Foundation
07:11 Helpful Content: Enhancing Your...

Discover the essentials of content marketing with Anthony Karls and Lisa from Rocket Clicks. Learn what content marketing is, its importance, and how it can create value and trust for local businesses. Dive into the differences between content marketing and SEO, and explore practical applications for driving revenue and increasing profits.

00:00 Introduction to Revenue Roadmap

00:32 Meet Lisa: Journey to Rocket Clicks

03:31 Understanding Content Marketing

05:24 The Value of Content Marketing

06:26 Content Marketing Examples

12:42 Content Marketing and SEO: Differences and Overlaps

14:39 Importance of Content Marketing f...

Discover the crucial role of Revenue Operations in elevating your law firm's growth. Learn the six key areas of focus - from intake process optimization to consultation efficiency - and how they bridge marketing, sales, and service. Improve contact response, lead qualification, and consult scheduling through structured data and strategic automations. This in-depth lesson from Anthony Karls provides actionable insights for scaling your law firm's success.

00:00 Introduction to Revenue Operations
01:52 The Six Key Buckets of Revenue Operations
02:45 Intake Process Optimization
09:17 Consult Scheduling Efficiency
16:00 Consultation Process Optimization
22:10 Sales Automation
27:22 Data Capture and...

Join Anthony Karls in discussing the importance of client reviews for local search ranking. Learn how to evaluate and improve your law firm reputation with essential storefronts like Google Business Profile, Facebook, Bing, and Yelp. Gain insights into the two main SEO factors: technical optimization and user metrics. Understand the impact of reviews on ranking, user engagement, and conversion rates, and discover a comprehensive grading system for evaluating your firm's review strategy and quality.

00:00 Introduction to Client Review Grading
00:12 Importance of Reviews in Local Search
00:50 Key Storefronts for Law Firms
01:27 Technical SEO and User...

Join Anthony Karls as he breaks down the essential elements of website audits focusing on usability and conversions for family law firms. Learn about the importance of site speed, content relevance, mobile usability, and effective call-to-action strategies. Utilize tools like Lighthouse and follow the Rocket Clicks grading guide to optimize your website's performance.

00:00 Introduction to Website Usability and Conversion Grading
00:17 Key Elements of Website Usability Audit
00:47 Importance of Site Load Speed
01:05 Content Relevance for Family Law Firms
01:41 Mobile Usability in 2024
02:08 Effective Conversion Paths and Call to Actions
02:57 Using Lighthouse for Performance...

Join Anthony Karls as he walks you through a quick audit guide for grading your law firm's citation section. Learn about the seven essential sections, including Google Business, Facebook, Bing, Yelp, and various levels of listings. Understand how to ensure information accuracy, consistency, and presence across multiple platforms to drive more leads for your law firm. Visit the website for deeper insights and resources.

00:00 Introduction and Overview
01:14 Primary Storefronts: The Essentials
01:45 Evaluating Other Citation Opportunities
02:09 Grading Criteria for Citations
04:06 Consistency and Accuracy in Citations
06:40 Conclusion and Final Thoughts

Check out...

Anthony Karls explains the importance of optimizing online storefronts for local businesses, especially law firms. He emphasizes the significance of Google Maps, Facebook, Bing, and Yelp in the digital presence. He shares data showing that 42% of Google searchers engage with the map listings and offers advice on maintaining an active and accurate profile to boost engagement and business growth.

00:00 Introduction and Overview
00:10 Importance of Primary Map Storefronts
01:29 Optimizing Your Google Business Profile
02:35 Other Key Online Storefronts
03:48 Maintaining and Engaging with Your Storefronts
05:27 Conclusion and Call to Action

Check out our...

Join Anthony Karls, President of Rocket Clicks, as he delves into the importance of general directory listings to enhance local SEO rankings. Discover the significance of maintaining consistent and accurate Name, Address, and Phone Number (NAP) across various authoritative sites such as Yelp, Facebook, Apple Maps, and more. Learn the steps for performing quick audits to check for citation accuracy and consistency, and understand how this 'boring' yet critical work can significantly impact your placement in local search map packs. Gain insights into how good user engagement and positive reviews can further bolster your rankings.

00:00 Introduction to...

Join Anthony Karls as he delves into the specifics of citation audits for law firms, focusing on the importance of consistent and accurate information across niche attorney and lawyer directories to improve SEO rankings. Learn how to ensure your listings are correct to gain better trust from Google and rank higher in search results. Whether you're handling your SEO or need professional help, this video covers all the essential steps.

00:00 Introduction and Welcome
00:03 Understanding Legal Citations
01:15 Importance of Accurate Information
02:02 Google's Trust and Verification
02:51 Niche Directories and SEO Benefits
03:53 Conclusion and Call...

Anthony Karls discusses the importance of state directory listings in citation audits, highlighting their role in achieving high local search rankings. He explains the components examined during audits, such as name, address, and phone number (NAP) consistency. The video Anthony gives an example on Michigan's directory listings and emphasizes the benefits of accurate state-level citations for boosting online presence and gaining extra local credit.

00:00 Introduction to Citation Audits
00:17 Components of Citation Audits
00:55 State Directory Listings
01:17 Importance of State Level Citations
01:37 Michigan State Directory Listings
02:44 Benefits of State and City Level Citations
03:37...

Join Anthony Karls as he delves into the importance of city and neighborhood-level business directories for dominating family law maps. Discover how local listings can enhance your search engine rankings, validate your business's information, and boost your visibility in local searches. Learn the benefits of being present on directories like Jacksonville's Chamber of Commerce and others, and how these citations can provide local credit and establish your firm's authority online. Stay tuned for tips on making the most of your city's business directories.

00:00 Introduction to Dominating Family Law Maps
00:12 Understanding Citations and Their Importance
00:25 The...

In this episode, we dive deep into the importance of law firm directories and our quick audit process at Rocket Clicks. Learn how listing your family law firm on general listing sites, state-specific sites, and niche law firm directories can boost your Google map rankings. Discover the significance of having both your law firm and attorney profiles listed accurately for maximum search engine credit and user traffic. Visit our website for more details or contact us for assistance.

00:00 Introduction to Law Firm Directories
00:06 Quick Audit Process Overview
00:38 Importance of Law Firm Directories
01:36 Niche-Specific Directories...

Join Anthony Karls as he explains the importance of Data Aggregators in local SEO. Discover what data aggregators are, how they work, and why ensuring the consistency of your business information across these databases can significantly impact your search engine rankings. Learn about the top data aggregators used in the industry and how you can audit and maintain your business listings for optimal local SEO performance.

00:00 Introduction and Overview
00:06 Understanding Data Aggregators
01:13 Importance of Data Consistency
01:34 Major Data Aggregators
03:09 Ensuring Accurate Listings
03:41 Conclusion and Final Thoughts

Check out our blog!<...

Join Anthony Karls and James Patterson of Rocket Clicks as they dive into leveraging measurement tracking to buy data and conduct market research. Discover the importance of waterfall reporting, how to refine prospecting strategies, and how to effectively utilize programmatic advertising for local entrepreneurs.

00:00 Introduction to Revenue Roadmap

00:13 Meet James Patterson: Digital Marketing Expert

02:23 Understanding the Concept of Buying Data

05:47 The Importance of Waterfall Reporting

08:39 Leveraging CRM Data for Marketing Success

11:50 Executing Data-Driven Marketing Strategies

18:30 The Role of Attribution in Marketing

Join Anthony Karls, President of Rocket Clicks, as he sits down with CEO Tyler Dolph to explore the mindset essential for sales success. Discover why sales is a prerequisite for life, how to navigate selling in various scenarios, and the importance of believing in what you sell.

00:00 Introduction to Revenue Roadmap

00:20 The Mindset of a Salesperson

01:50 The Importance of Selling in Business

03:31 Key Components of Selling

05:49 Examples of Selling in Everyday Life

09:01 Belief and Passion in Sales

15:47 Final Thoughts on Sales as a L...

Join Anthony Karls and Matthew Hacker on 'Revenue Roadmap' as they dive into leadership development. Discover the 'Giant' program's impact on team building, revenue growth, and more. Explore the five leadership voices and the 70/30 principle for effective personal and professional growth.

00:00 Introduction and Welcome

00:18 Matt's Background and Leadership Insights

03:08 Leadership Development Program Overview

03:50 Discovering Your Leadership Voice

04:52 The Five Voices Explained

11:06 Building Confidence in Your Leadership Voice

13:17 Intentionality and the 70/30 Principle

14:59 Conclusion and Next Steps

#DigitalMarketing #Leadership #Bu...