Beyond The Clinic

Ever feel like you're constantly showing up online… and still not seeing results from your content?

In this episode of Beyond The Clinic, I’m joined by copywriter and content strategist Jasmine Edwards to unpack one of the most frustrating parts of content marketing for healthcare professionals: when you're doing all the right things but still not getting client enquiries, bookings, or conversions. 😩

We dive into:

🎧 Episode Summary:

Feel like social media is just one more to-do that isn’t doing much?
You’re not alone. In this episode, I’m sharing the exact shifts you can make to turn your posts into a client-generating machine — without chasing trends or posting every day.

If you’ve been pouring time into educational content that gets likes but not leads, this episode will show you why — and what to do instead.
Whether you’re a dietitian, nutritionist or health professional trying to grow your business online, this is your permission slip to stop winging i...

What if Instagram didn't have to feel like a full-time job… or a full-time failure?

In this episode, I’m pulling back the curtain on my own 4-Hour Visibility Plan — the exact system I use (and teach my clients) to show up consistently, strategically, and most importantly, to get actual client enquiries from Instagram… without burning out, going viral, or spending your Sunday buried in Canva.

If you're tired of winging it on social media, second-guessing what to post, or wondering why it's not leading to paying clients — this one’s for you.

I’ll wa...

Not every opportunity is worth saying yes to - especially when it comes to your professional credibility.

In this episode, I’m taking you behind the scenes of a recent brand offer that looked amazing on paper… but didn’t align with my values. I’ll walk you through the exact red flags I spotted, how I handled it, and how you can confidently assess brand partnerships too.

Here’s what we cover:

The visibility strategy most dietitians skip (but can’t afford to)

You’ve picked your niche, refined your messaging, and started showing up online...

So why does it still feel like your content is falling flat?

Why are you working harder, but still not attracting the right clients?

Why are other professionals engaging, but your ideal clients nowhere to be seen?

If you're nodding along, this episode is for you.

In today’s episode of Beyond The Clinic, I’m breaking down what really happens...

Welcome to the final episode of our Summer Reset series! In this special behind-the-scenes episode, I’m opening the doors to what’s actually shifting inside my business. After guiding you through five weeks of gentle reflection and intentional planning, I’m walking my talk and taking you inside the exact refinements, automations, and mindset resets I’ve made this season.

From retiring a social media team (and why that decision felt like taking off a heavy coat) to embracing custom GPTs and ManyChat automations, I’m sharing what I’m keeping, dropping, delegating and streamlining - all in servi...

As September approaches and the pace of life shifts back into gear, this episode is your call to pause, reset and get strategic about the final stretch of the year. Whether you’re still in summer mode or already feeling the autumn buzz, I’m walking you through a gentle but powerful Q4 planning process designed specifically for health professionals who want a business that works with their life - not against it.

Inside this episode, we’ll map out what to stop, start, and systematise so you can enter October with m...

This episode is part 4 of the Summer Reset Series — and it’s one I wish I’d had when I was just starting out.

Whether you're a brand-new business owner or deep in the “what am I even doing?” fog, this one’s for you.

Sarah walks through the 3 powerful shifts she’d make if she had to start her health business again from scratch. These aren’t trendy tactics — they’re calm, focused moves to simplify your strategy, boost visibility, and create income without the burnout.

🎧 Listen in for client examples, personal stor...

Summer doesn't have to mean slowing down your business momentum — even when you're juggling school holidays, family life, and limited work hours. In this episode of the Summer Reset Series, Sarah shares her go-to 60-minute ritual, the Summer CEO Date, designed specifically for health professionals who want to stay productive and visible without burning out.

You'll learn how to reset your focus weekly, gently reconnect with your audience, and move one meaningful project forward — even if you’ve only got two hours a day. It’s a practical, calming strategy that fits your life (not the other way arou...

Feeling mentally cluttered? Like your business has become one big to-do list with no end in sight?
This 2nd episode of the Summer Reset Series is here to help you breathe again.

In this reflective yet practical conversation, Sarah introduces the Keep, Kill, Evolve Framework — a gentle strategy to help you reset your focus and simplify your business without burning it all down.

It’s for the clinician with 10 half-built offers, a Google Drive full of "someday" content, and a deep craving for clarity that actually sticks.

🎧 Whether you're...

In the first episode of our Summer Reset Series, Sarah invites you to pause, reflect, and reset — without the pressure. This is not your typical KPI-driven business review. Instead, it’s a gentle, deeply human mid-year reflection designed specifically for dietitians and clinicians juggling care work, family life, and a growing business. You’ll hear why traditional metrics often miss the mark, how to measure progress beyond revenue, and why letting go might be the most productive move you make all year.

Whether you're tuning in from a sun lounger or squeezing this in between clinic calls, this e...

Let’s talk about lead magnets — because if you’re a health professional trying to grow your business online, building an email list is not optional. In this episode, I walk you through exactly why lead magnets matter, how to create one that actually works (spoiler: it’s not about being clever), and what to do if yours is flopping.

I share the most common mistakes I see health pros make (yes, we’re looking at you, overly educational freebies), and I’ll guide you step-by-step through the tweaks that turn browsers into subscribers — and subscriber...

In this episode, I walk you through how I’ve created and implemented custom AI assistants, specifically designed to support freelancers and health professionals like us.

I know firsthand how overwhelming it can feel juggling marketing, admin, and client support on top of the actual work you trained for. That’s why I believe digital assistants aren’t just a “nice-to-have”- they’re a game-changer.

You’ll hear me share a step-by-step guide for building your own custom GPT using ChatGPT, even if you’re not techy (promise). We cover how to get crystal clear on your as...

📝 Episode Summary:
In this heartfelt conversation, I’m joined by Holly Monday-Jones—a critical care dietitian turned wellbeing advocate—who shares her journey into entrepreneurship and why she’s made it her mission to support healthcare professionals battling burnout.

We dive into what burnout really looks like (spoiler: it’s not always obvious), why freelance healthcare professionals are often most at risk, and how COVID fundamentally changed the wellbeing landscape in our industry. Holly opens up about her own burnout story and the surprising findings from her master’s research into wellbeing in dietetics.

Whether yo...

In this episode, I’m sharing my personal journey through burnout and how it led me to create Sarah AI — a digital tool designed to help healthcare professionals use AI while staying true to their voice and values. I open up about the emotional toll of over-preparing, the disconnect I felt when using AI tools that didn’t sound like me, and how I taught AI to work around me, not the other way around. Sarah AI was born out of a need — not just for support, but for something that could genuinely reflect who I am and what I stand...

Let’s talk about AI—not as something futuristic or overwhelming, but as something quietly transforming how we work right now. In this conversation, I shared how AI tools are already woven into our day-to-day as clinicians and business owners. The truth? You’re not being replaced by AI—you’re being held back if you’re not using it.

I walked through five of the smartest AI tools I use and recommend, not because they’re trendy, but because they genuinely help lighten the load. From creating slick presentations in minutes to cutting down hours of admin and cont...

In this episode, I’m sharing the behind-the-scenes story of how AI went from something I resisted... to something I now can’t imagine running my business without.

I talk candidly about the initial fear, confusion, and frustration I felt when AI tools started flooding the online space — and how it hit me hard (including a big drop in my SEO traffic and income).

But I also share how things shifted.
 How I stopped seeing AI as a threat… and started using it as a genuine teammate in my business.

You’ll hear about...

In this episode, I opened up about something I’ve been leaning into more and more in my own business: how AI can be a supportive tool — not a replacement — for those of us in health and helping professions.

I shared my thoughts on the ethical concerns that come up (because let’s be honest, they’re valid) — but also how AI, when used well, can help us work smarter without losing the heart and integrity of what we do.

I introduced my own AI tool — Sarah AI — and walked through how it can support you with content...

Welcome to Beyond the Clinic, Episode 58 🎙️

Hello and welcome. I am Sarah Almond Bushell, and today we are diving into a question I hear all the time: how do you build an audience before you have anything to sell? Picture this: an early morning, the house is quiet, and you are at your kitchen table with a cuppa, feeling that familiar buzz of excitement and nerves. You want to build a business, you feel the calling, but you are not sure where to begin with your audience.

Episode Summary 🌟

In this...

Welcome along to episode 57. This episode is a deeply personal one that I’ve titled The Season That My Business Nearly Broke and What I Did Next. It’s a vulnerable share, and if I’m honest, recording this felt like lifting up my skirt and showing my knickers. But I believe in being real with you, and I hope my story can help you navigate your own challenges.

Episode Summary 🌟

In today’s episode, I take you through the highs and lows of my journey over the past two years. My business, The Childre...

Welcome! 🎙️
Hello and welcome to today’s episode! Today, we’re diving into a topic that might feel a bit daunting but is absolutely transformative for your business: visibility. Don’t worry, though – this isn’t about being loud or going viral. We’re talking about safe, confidence-building visibility that feels good, helps you attract clients, and grows your income. If you’re naturally an introvert like me, this episode is just for you.

Episode Summary
In this episode, I share my personal journey of overcoming the fear of being seen. You’ll hear about t...

Hi there! Have you ever wondered what it really takes to pull off a 10K launch? Not the Instagram-perfect version with champagne corks popping, but the real, step-by-step process from someone who’s done it before. In today’s episode, I’m lifting the lid and sharing exactly how I would create a 10K launch in my nutrition business from scratch. Spoiler alert: it’s not as hard as you think!

So, grab a cuppa, get comfy, and let’s dive in. This episode is packed with actionable steps, mindset shifts, and some real talk about the mistakes t...

Hi, I’m Sarah Almond Bushell, and if you’ve ever wondered why people are watching your stories, liking your posts, but still not buying, then you’re in the right place. Today, we’re diving into the real reason your audience isn’t converting. Spoiler alert: it’s not your offer or content. It’s because you’ve skipped the most overlooked step in marketing strategy.

In this episode, I’m sharing how to build trust in teeny tiny ways that quietly but powerfully warm up your audience to work with you. These micro conversions are simple, quick, and...

Have you ever felt like your message just isn’t landing? You’re posting on Instagram, writing emails, updating your website, maybe even blogging or running ads, but the response isn’t what you’d hoped for. When someone does reach out, they’re unsure, vague, and often just asking, “How much do you charge?” before disappearing.

If this sounds familiar, it might be a messaging clarity issue. In this episode, I dive into why not having a niche, or having one that is too broad or not in demand, could be the reason your business feels stuck. I share...

In this special anniversary episode of Beyond the Clinic, I’m celebrating one incredible year of podcasting! Over the past 12 months, we’ve explored everything from scaling your business and creating passive income to overcoming mindset blocks and navigating the highs and lows of entrepreneurship. Today, I’m taking you behind the scenes, sharing lessons learned, top episodes to revisit, and inspirational guest stories. Plus, I’ll reveal what’s next for Beyond the Clinic in year two, including exciting new offers and collaborations.

Episode Summary
This episode reflects on the growth and breakthroughs we’ve achi...

Welcome to Beyond the Clinic!

If you’ve been feeling stuck in your business, wondering why clients aren’t flowing in despite all your hard work, you’re not alone. No one taught us how to run a business when we trained as healthcare professionals. We were taught to help people, not to market ourselves or build financially sustainable practices.

In this episode, I’m sharing the three most common mistakes healthcare professionals make in business and how to fix them. These insights will transform your business and income, so let’s dive in...

Hello, hello and welcome to episode 50 of Beyond the Clinic! I can’t quite believe we’ve hit this milestone, and I’m so excited to dive into one of my absolute favourite topics today – doing things better. Better for you, better for your clients, and better for your business. If you’re a healthcare professional or a dietitian like me, this episode is going to be a game-changer. Let’s uplevel together, shall we? 

Episode Summary
In this milestone episode, I’m exploring how to expand your business beyond the traditional one-to-one clinic model. We’ll ta...

This episode has been updated and re-released in [Episode 73]. Listen to the new version here → https://www.buzzsprout.com/2320439/episodes/17872471

Welcome

In this episode of Beyond the Clinic, I’m sharing a personal story about a time when I had to choose between my professional integrity and a lucrative brand partnership. It’s a situation that tested my values and left me with some powerful lessons that I want to share with you.

Episode Summary

Have you ever been offered an amazing opportunity but felt uneasy about what i...

Welcome along to episode 48 of Beyond the Clinic! I’m Sarah Almond Bushell, and today I’m talking about the smartest question I’ve ever been asked by a prospective client. It’s a question that could save you time, money, and energy when choosing the right business mentor. I’ll also be sharing my own approach to CPD (Continuing Professional Development) and why it’s a non-negotiable for me as a coach and mentor. Let’s dive in.

Episode Summary
In this episode, I reflect on a brilliant question a prospective client asked me: "What do y...

Welcome
I’m so pleased to welcome back Rosie Martin to the podcast. Rosie joined us in Episode 21, where she shared how she pre-sold her group coaching program and sold out before creating a single asset. Today, Rosie is back to share what’s happened in her business since then.

Over the last six months, Rosie has transitioned her program from live launches to an evergreen model, added a back-end membership to increase customer lifetime value, and created more freedom in her business. Her journey is truly inspiring, and I can’t wait for you to...

Welcome to Beyond the Clinic 👋

In today's episode, I'm thrilled to share a truly enlightening conversation with my client Tara, who bravely opens up about her journey from choosing the wrong niche to building a thriving diabetes-focused practice. If you've ever felt stuck in your business or questioned your niche choice, this episode is absolutely for you.

Episode Summary 📝

Tara's story is one that many health professionals will relate to - starting with a seemingly perfect niche (pre-diabetes) only to discover it wasn't commercially viable. We dive deep into the va...

Welcome to This Week’s Episode

One of the biggest challenges for clinicians and health professionals using social media is knowing how much personal content to share. You want to build trust and connection with your audience, but where do you draw the line between being relatable and maintaining professionalism?

This week’s episode was inspired by a question from one of my clients in the Accelerate Mastermind group: How much of my personal life should I share on social media? If you’ve ever debated whether to post something personal, worrie...

Social media can feel frustrating, especially when you’re putting in the effort but seeing little return. If you’ve ever wondered why your posts aren’t reaching the right people or why the algorithm seems to be working against you, this episode is for you. Many clinicians and health professionals struggle with engagement, but the good news is that it’s not about posting more, it’s about posting smarter.

Episode Summary

This week, we’re breaking down the four Instagram algorithms - feed, explore, reels, and stories - and how eac...

Welcome to Beyond the Clinic

I’m Sarah Almond Bushell, and in this episode, we’re addressing a common challenge - what to do when business feels slow.

Many assume that people aren’t spending in January, but that’s not necessarily true. There are strategies you can implement right now to attract more clients, no matter the time of year.

What You’ll Learn in This Episode

Welcome to Beyond the Clinic! If you’ve ever felt stuck in your business, afraid to take bold steps, or unsure how to overcome self-doubt, this episode is for you. Fear and a lack of confidence are two of the biggest barriers to success, but they don’t have to hold you back any longer.

Today, I’m sharing my personal journey with fear, including the moment that changed everything for me. You’ll also learn my 5R Framework—a powerful mindset tool designed to help you move past fear and take action towards th...

Welcome along, everyone! I’m so excited to bring you this episode because I’m chatting with my lovely friend and client from the Accelerate Mastermind, Fiona Brannigan. We’re diving into Fiona’s journey from the NHS to running her own successful business, Inspirit Nutrition and Dietetic Consultancy. If you’ve ever wondered what it’s like to step away from the healthcare system and build something of your own, this episode is for you.

Episode Summary:
In this episode, I sit down with Fiona Brannigan, a registered dietitian who helps individuals over 50 (particularly...

Welcome to Beyond the Clinic! I’m Sarah Almond Bushell, and I’m so pleased you’re here. Whether you're a regular listener or joining us for the first time, you’re in the right place to gain practical, no-nonsense advice to help you grow your business with confidence.

In this episode, we’re diving into a hot topic - Facebook and Instagram ads. Are you tempted to give them a go but unsure if you're truly ready? I’ll be breaking down exactly what you need in place before you start investing in ads, helpi...

Hi, it’s Sarah Almond Bushell! I’m so glad you’re joining me for this episode of Beyond the Clinic. Today, we’re tackling a topic that resonates with many of us, how to set yourself up for success every single day. Whether your mornings feel chaotic or you’re struggling to stay consistent with routines, this episode has something for you.

Episode Summary:
In this transformative episode, we explore the power of morning and evening routines. Drawing from personal experiences and science-backed strategies, I share practical tips to cultivate habits that improve your minds...

Welcome to Beyond the Clinic

If you’ve ever felt stuck in your business, unable to break through to that next income level, or unsure where to start when it comes to making money, this episode is for you. I’m diving deep into the power of your money mindset, how those hidden beliefs and patterns you’ve carried for years could be holding you back, and more importantly, how to shift them.

What You’ll Learn in This Episode

By the end of today’s episode, you’ll discover:

Hi, I’m Sarah Almond Bushell, a registered dietitian, certified business coach, and your host of Beyond the Clinic. I know firsthand how intimidating it can feel to step outside your comfort zone. But if you’re ready to uncover what’s truly holding you back and take bold steps forward in your business, you’re in the right place.

Episode Summary:
In today’s episode, I’m sharing the mindset shifts that helped me break free from self-doubt and grow a thriving online business. We’ll explore why your brain tries to keep you safe in yo...