The Meaningful Marketing Podcast with Chantal Gerardy

Struggling to get your content noticed, let alone converting? You’re not alone. In this episode of the Meaningful Marketing Podcast, Chantal Gerardy unpacks how to cut through the noise with content that not only educates and engages, but actually sells – without feeling salesy.

Whether you’re a business owner or marketing manager, this episode will help you show up with clarity, credibility, and connection.

What You’ll Learn:

What if the reason your strategy isn’t working… is because it was never about the strategy?

In this soul-stirring episode of the Meaningful Marketing Podcast, host Chantal Gerardy sits down with intuitive business mentor Kailah Lee to explore what really creates success in life and business — and why hustle isn’t it. From dismantling her entire life to rebuilding it from the inside out, Kailah shares how alignment, energy, and self-trust became her true growth strategy.

Whether you're feeling stuck, misaligned, or simply craving deeper purpose, this conversation is a powerful reminder: your highest potentia...

What if finding love was less about swiping and more about strategy?

In this episode of The Meaningful Marketing Podcast, Chantal Gerardy sits down with dating coach, author, and former Bachelor contestant Belinda Love to unpack how online dating is really just personal branding in disguise.

Whether you're building a business or a Bumble profile, it all comes down to one thing: marketing yourself with authenticity.

🔑 In this episode, you'll learn:

What does it really take to grow a values-led business that parents rave about?

In this inspiring chat, host Chantal Gerardy sits down with Orly Muscat, founder of Coastal Babysitters, to explore how building a business grounded in trust, connection and care can lead to sustainable growth and over 1,200 glowing reviews. Whether you’re starting out or scaling up, this episode is packed with motivation and practical wisdom.

Here’s what we cover:

·       How Orly turned an overseas idea into a thriving Australian brand

·       The role of trust and standards in b...

Forget the fluff. In this raw and refreshingly real episode of the Meaningful Marketing Podcast, Chantel Gerardy sits down with entrepreneur and global brand builder Justin Herald. From launching a business with just $50 to creating a $37 million empire — without ads, funding, or a formal business plan — Justin shares what it really takes to make business work in 2025.

In this episode, you'll learn:

Facebook Ads & Strategy with Kerry Fitzgibbons

Facebook ads can be a game-changer for your business—if you know how to use them right! In this episode of the Meaningful Marketing Podcast, Chantal Gerardy sits down with Facebook ads expert Kerry Fitzgibbon to uncover the biggest myths, smartest strategies, and top growth hacks for running successful ad campaigns.

Tune in to learn:

Feeling overwhelmed by the demands of running a business? You’re not alone. In this episode, Chantal chats to yoga teacher Ian Cariaga shares how yoga, breathwork, and meditation can help business owners stay creative, focused, and resilient. Discover why managing your mind is just as important as managing your business—and how small daily practices can lead to big breakthroughs.

Tune in to learn:

 🧘‍♂️ How yoga enhances mental clarity and decision-making
 💡 The surprising link between stillness and creativity
 ⚖️ Why balance is the key to sustainable success
 🚀 Practical techniques to reduce stress and boost productivity

Virtual Assistants: How to Delegate, Lead & Scale Your Business with Francesa Moi

Feeling overwhelmed by endless marketing tasks, admin work, and business operations? You’re not alone. In this episode, we dive into the power of virtual assistants (VAs) and how they can help you escape burnout, streamline your workflow, and scale your business with ease. Join host Chantal Gerardy and guest Francesca Moi as they reveal:

✅ The biggest mistakes business owners make when hiring a VA
 ✅ How to successfully delegate without losing control
 ✅ Why a VA isn’t just a cost-saving move—but a growth s...

What does the military have in common with running a successful business? A lot more than you think! In this episode, we sit down with Damien Patterson, a business coach, entrepreneur, and former army officer, to uncover his military-inspired strategies for marketing, leadership, and business growth. Whether you're a startup founder or a seasoned entrepreneur, this episode is packed with actionable insights to help you stay resilient, streamline marketing, and build a high-performing team.

Connect with Damien: https://daimienpatterson.com/

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/ 

Listen he...

Marketing and styling may seem like two different worlds, but personal branding and confidence are at the heart of both. In this episode of the Meaningful Marketing Podcast, host Chantal Gerardy welcomes personal stylist and entrepreneur Moana Robinson of Be Styled for Life. Together, they dive into the art of dressing with intention, finding confidence in your unique style, and leveraging meaningful marketing strategies to build a brand that stands out.

Connect with Moana: 🔗 Website: Be Styled for Life 🎙️ Podcast: Take a Moment with Moana (Available on Spotify & other platforms)

Download our FREE Gui...

In this episode of the Meaningful Marketing Podcast, Chantal welcomes the inspirational Natasa Denman, all the way from Melbourne. Join us as Natasa shares her incredible journey from life coach to a celebrated author and the mastermind behind the 'Ultimate 48 Hour Author' business. Discover why writing a book is like a business card on steroids, the critical role of catchy titles, and why 'fluffy' just doesn't work in marketing.

Natasha and Chantal discuss in detail the pitfalls of relying solely on book sales, and the essential steps to leverage your book for broader business success. They also...

Are you constantly feeling overwhelmed, anxious, or burned out from managing your business? You're not alone. In this episode of the Meaningful Marketing Podcast, Chantal Gerardy dives into the world of stress management for busy entrepreneurs. Chantal shares 11 practical methods that you can implement right away. so you regain your mental clarity and creative energy. Listen in to learn how to transform from a reactive to an intentional state, enhancing both your well-being and business success. Don’t miss this transformative episode and reclaim control over your runaway brain! 

Download our FREE Guide here: https://chan...

Struggling to turn social media engagement into actual sales? In this episode of the Meaningful Marketing Podcast, discover the art of crafting high-converting Calls to Action (CTAs) that inspire your audience to take meaningful steps—whether it's clicking, subscribing, or purchasing. Learn how to tailor CTAs for different platforms, personality types, and stages of the buyer's journey. Packed with practical, free tips and advice, this episode will help you optimise your content and drive results.

Don’t let your efforts go to waste—tune in now and start turning passive engagement into revenue today!

D...

Want to know the secret to standing out in a crowded marketplace? In this episode of the Meaningful Marketing Podcast, Chantal talks you through one of most overlooked strategies in business—competitor analysis. Discover how to analyse your competitors’ strengths and weaknesses, uncover untapped opportunities, and refine your unique selling proposition to attract more customers. Learn step-by-step methods, including using ChatGPT for streamlined research, and gain the knowledge and skills to improve your marketing, sales, and branding.

Don’t let your competitors steal the spotlight—press play now and start positioning your business for success...

In this episode of the Meaningful Marketing Podcast, host Chantal Gerardy discusses the untapped power of using social media insights to transform your marketing strategy. Learn how to analyse key metrics across platforms like Google, YouTube, LinkedIn, Facebook, and Instagram to optimize your content, boost engagement, and drive results. From improving your Google My Business profile to leveraging YouTube Shorts and understanding the best posting times for Facebook and Instagram, Chantal shares actionable steps to turn your social media into a data-driven, revenue-generating machine.

Say goodbye to guesswork—tune in now and take control of your social me...

Welcome to the latest episode of the Meaningful Marketing Podcast, where Chantal Gerardy sits down with Matthew Whyatt, founder of Tech Talk and expert in B2B SaaS marketing. Together, they uncover the strategies that help SaaS companies scale beyond $2 million, close the gap between sales and marketing, and thrive in a highly competitive market.

Matthew shares his journey from tech entrepreneur to a trusted advisor for high-growth businesses, offering practical and inspiring insights into creating value-driven content, navigating the "messy middle" of buyer journeys, and building trust at every level of an organisation. Tune in and...

In this episode of the Meaningful Marketing Podcast, host Chantal Gerardy sits down with Daryl Bancroft, a Gold Coast entrepreneur managing both product-based and service-based businesses. Daryl shares his journey of creating highly effective lead-generation strategies using MobiMag, a powerful digital marketing tool. Learn how Daryl turned niche markets into global successes and why “tell, tell, tell—not sell, sell, sell” is his mantra. Discover how MobiMag helps build trust, answer client questions, and create meaningful connections to drive conversions.

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/ 

Listen here: http://themeaningfulmarketingpodcast.com/  

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In this episode of The Meaningful Marketing Podcast, Chantal Gerardy chat with the brilliant Jess Cameron - a mindset and relationship coach with a knack for untangling the toughest performance roadblocks. Jess unpacks the power of emotional regulation and reveals the hidden ways subconscious beliefs and unprocessed emotions sabotage success. Get ready for raw, unfiltered insights into why "just think positive" doesn’t cut it, how to get comfortable with discomfort, and why avoiding pain will rob you of your dreams.   Jess doesn’t just talk about growth; she shows you how to feel it, move it, and transform it in...

In this episode of the Meaningful Marketing Podcast, Chantal Gerardy welcomes Sam, a former veterinarian turned business mentor, who shares his transformative journey from burnout to business freedom. Discover how Sam's universal "slap in the face" moment led to a complete reinvention of his career and the creation of a thriving program for veterinary practices.

Sam unveils the four pillars of success—mindset, financial mastery, marketing, and leadership—and how they help veterinary clinics flourish. From meaningful marketing strategies to crafting standout client experiences, Sam's insights will resonate with any business owner looking to break free from the...

In this episode of the Meaningful Marketing Podcast, join your host Chantal Gerardy as she explores the world of podcast production and marketing with Adam Bell from PodPro Australia. Discover the secrets to creating engaging content that not only captures but also converts listeners. Learn practical tips to repurpose your podcast, boost your online visibility, and turn your episodes into a suite of powerful online marketing assets for your business. To get in touch with Adam and find out more about podcast marketing visit www.podproaustralia.com.au

Download our FREE Guide here: https://chantalgerardy.com.au...

In this lively episode of The Meaningful Marketing Podcast, host Chantal Gerardy sits down with Emily-Jane Saroff, AKA Empowered with Em, to discuss her inspiring transition from architecture student to successful business mentor and brand strategist. Emily shares her captivating story of following her passion, the essence of personal branding, and how to create an impactful online presence. Get ready to take notes as Emily dives into building a brand that resonates, the significance of authentic connections, and practical tips for navigating social media with confidence and creativity. Whether you're a budding entrepreneur or a seasoned business owner, this...

Join Chantal Gerardy in this enlightening episode of the Meaningful Marketing Podcast as she sits down with the dynamic Aldwyn Altuney. With over 40 years of media experience, Aldwyn shares the secrets behind her journey from table tennis fame to becoming a media powerhouse. Discover how you can create your own online TV show, inspire meaningful action, and make a lasting impact by being consistent and authentic. Whether you're a veteran in the media space or just getting started, this episode is will enlighten you on blending passion with purpose. Tune in and learn how to spread your magic across...

This episode of the Meaningful Marketing Podcast takes you on an inspiring journey with Agatha Brewer, a seasoned business and marketing coach for new entrepreneurs and solopreneurs. Agatha shares her transformative story from the corporate world to becoming a life coach, how she navigated through personal challenges, and the pivotal realisations that led her to find her true calling.

We delve deep into creating an intentional marketing strategy that aligns with your unique personality and strengths. Agatha discusses how to identify your marketing superpower, how to leverage your strengths, and why being data-driven is crucial for meaningful...

In this episode of the "Meaningful Marketing Podcast," we check out into the world of strategic outsourcing for health, wellness, and fitness business owners. Join host Chantal as she sits down with Krystal Stephens, founder of The Worksource, to discuss the challenges and triumphs of finding the right freelancers to help grow your business. Learn the difference between social media marketers and managers, the importance of solid email marketing before running ads, and why understanding exactly what you need is crucial for success. Whether you're a business owner looking to outsource or a skilled freelancer seeking new opportunities, this...

Welcome to another exciting episode of the Meaningful Marketing Podcast! Today, we explore how AI and ChatGPT can help you to turn your marketing strategy into something truly extraordinary. Joined by Adam Bell from MaitrixAI, we explore practical tips and advanced techniques to harness the full potential of AI, all delivered from the scenic backdrop of the Philippines. From understanding the human touch in AI outputs to crafting tailored marketing plans, this episode has some great advice and real-world examples to give your marketing a distinct competitive edge.  To find out more on MaitrixAI's workshops visit their website: Ask A...

Join Chantal Gerardy as she sits down in the picturesque setting of the Philippines with her Executive Assistant, Iane, for a special episode of the Meaningful Marketing Podcast. Dive into an open and honest conversation about the inner workings of a successful VA relationship. From the journey of finding the right VA, setting clear job descriptions, and maintaining effective communication, to the challenges faced by aspiring VAs - this episode is packed with invaluable advice and tips. Whether you're a business owner looking to hire your first virtual assistant or a VA navigating your career, this episode offers valuable...

In this new episode of the Meaningful Marketing Podcast, host Chantal Gerardy dives into the world of sponsorship marketing. Discover how partnering with the right sponsors can provide the financial support, visibility, and resources your business needs. Learn practical strategies to attract and secure sponsors, tailor your approach to different sponsor motivations, and craft compelling sponsorship proposals. Whether you're seeking  visibility, tax offsets, or values-driven contributions, this episode is packed with all you need to know. Plus, get inspired by real-world examples and lead generation strategies that will elevate your marketing. Tune in and get more from your marketing g...

In this episode of the Meaningful Marketing Podcast, host Chantal Gerardy breaks down the top 10 social media platforms used by Australians in 2024. Discover the unique audiences, engagement styles, and content strategies for each platform to make informed decisions about where to invest your time and  money for the best results. Whether you're in B2B or B2C, this episode provides practical tips to help you connect with your ideal customers, drive conversions, and achieve your business goals. Tune in for actionable insights and start optimising your social media presence today.

Download our FREE Guide here: https://c...

In this episode of the Meaningful Marketing Podcast, host Chantal Gerardy explores how to transform your virtual assistant into a confident marketing manager who can drive consistent leads and sales. Learn practical methods to upskill and empower your VA to streamline your marketing processes and free up your time for your other business activities. Tune in to discover proven strategies to boost productivity, enhance skill development, and prevent burnout—all designed to help you grow your business with less stress and greater efficiency!

Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/ 

Listen here: htt...

Join Chantal Gerardy, and special guest Kevin Bees on the latest episode of the Meaningful Marketing Podcast as they delve into the transformative power of having the right money mindset. Discover how shifting your beliefs about money and self-worth can dramatically impact your business success. Kevin shares his journey from accounting and finance to becoming Australia's leading profit maximisation expert, along with actionable strategies to break through your financial barriers. This episode is packed with invaluable insights on harnessing the psychology of money, making meaningful marketing decisions, and ensuring your business thrives. Tune in for a dose of inspiration...

Join Chantal Gerardy in this exciting episode of the Meaningful Marketing Podcast as she uncovers the world of Facebook Groups with special guest, Martha Mok, the inspiring leader behind "Yeah the Girls 40 Plus" community. Fresh off a motivational cruise, Chantal and Martha share their experiences and insights on how to leverage Facebook Groups as powerful lead generation tools. Check out and join Martha’s Facebook Group here: Yeah the Girls 40 Plus

In this episode of the Meaningful Marketing Podcast, we have a close look into the world of virtual assistants with Kody Thompson from WorkPod. Kody shares his journey from a freelance graphic designer to managing a thriving outsourcing company with over 900 staff. Learn the key mindsets needed to effectively hire and manage VAs, avoid common pitfalls, and understand the importance of systems and communication. Whether you're a business owner looking to hire your first VA or seeking to improve your existing outsourcing strategy, this episode is packed with invaluable insights and practical tips. Don't miss out—tune in now an...

Navigating Financial Freedom and Business Success with Jackson Millan

In this episode of the Meaningful Marketing Podcast, Chantal Gerardy has a chat with wealth mentor Jackson Millan. They discuss practical methods to manage, monetise, and market your business effectively while staying motivated. Jackson shares his personal journey and the mindset shifts required to achieve financial freedom and business success. Tune in to learn how to squeeze the last drop out of your business without leads or sales, and the role of self-awareness, goal-setting, and coaching in achieving your financial goals. Check out Jackson's wealth...

Join Chantal Gerardy as she welcomes her first guest, John Dwyer, to the Meaningful Marketing Podcast. In this episode, John shares his journey from a promotions assistant to a renowned direct response marketing expert. Learn practical strategies to take your business to the next level, including the power of incentives, expert positioning, and the importance of meaningful marketing.  Find out more about John and his Book of Wow here: Book of Wow.

Are you under utilising Facebook Groups for your business? In this episode of the Meaningful Marketing Podcast, Chantal Gerardy shares three powerful strategies to turn Facebook Groups into a lead generation powerhouse. Learn how to find and join the right groups, search for help requests, and create your own engaged community. Chantal provides actionable tips and real-life examples to help you connect with your target audience, build credibility, and generate leads. Tune in to discover how to make the most of Facebook Groups and grow your business effectively! 

 In this enlightening episode of the Meaningful Marketing Podcast, Chantal Gerardy explores the often-overlooked woo-woo side of money—your relationship with it. Discover how your mindset around money can significantly impact your business success and marketing results. Chantal shares personal stories and practical strategies for developing a positive money mindset, overcoming negative beliefs, and embracing financial abundance. Learn how to cultivate gratitude, visualise success, and use mindfulness to transform your financial outlook. Tune in to shift your perspective on money and unlock the financial potential of your business! 

In this episode of the Meaningful Marketing Podcast, Chantal Gerardy dives into the critical importance of knowing your numbers. Discover how tracking your income, expenses, and financial metrics can significantly improve your marketing and overall business profitability. Chantal shares personal stories, practical tips, and expert advice on how to develop financial literacy, manage budgets, and make informed decisions. Learn how to create efficient pricing strategies, control expenses, and diversify income streams to ensure your business thrives. Tune in to gain valuable insights and take control of your business finances today! 

 In this episode of the Meaningful Marketing Podcast, Chantal Gerardy explores how negative energy and beliefs can sabotage your online marketing. Discover practical methods to shift your mindset, boost your confidence, and attract positive results. Chantal shares insightful tips on managing your attitude towards marketing, understanding its impact, and fostering a positive outlook to achieve your business goals. Tune in to learn how to transform your marketing strategy and make it truly meaningful. 

Welcome to another episode of the Meaningful Marketing Podcast with your host, Chantal Gerardy from Online Business Marketing. In today's episode, Chantal is diving into the world of email marketing and sharing six effective tricks to ensure your emails get opened and drive action. From crafting compelling subject lines to using engaging content formats and clear call-to-actions, learn practical tips to enhance your email marketing strategy. Discover how to connect with your audience, increase engagement, and boost your business through well-crafted emails. Tune in and transform your email marketing approach today! 

In this episode of the Meaningful Marketing Podcast, host Chantal Gerardy from Online Business Marketing reveals the secrets to entering, winning, and leveraging business awards to enhance your online credibility and increase sales. Discover the best strategies for finding the right awards, preparing your application, and making the most of your wins to build trust and strengthen your brand. Chantal also shares personal experiences and practical tips for navigating the award process, even if you're starting from scratch. Tune in to learn how you can make awards a powerful part of your marketing strategy.