Pharma Talks: Navigating The Content Maze
Welcome to Pharma Talks: Navigating the Content Maze.In an industry as dynamic and regulated as pharma, how do we redefine content to engage, inform, and inspire?Enter a podcast by Viseven's co-founder and CEO, Nataliya Andreychuk, featuring pharma and life sciences industry experts from Viseven - Jean-Francois Delas, Head of CSM Global and Prasant Vijayakumar, Head of Content Strategy and Enablement.Our hosts will welcome pharma leaders to discuss hot topics in future episodes. But today, discover how leading professionals are utilizing data analytics to tailor messages that resonate on a personal level, crafting stories that connect and inspire...
Episode 1 - What is Content? Leveraging Data, Analytics, and Personalization in Content Creation
Welcome to the debut episode of Pharma Talks: Navigating the Content Maze by Viseven
In an industry as dynamic and regulated as pharma, how do we redefine content to engage, inform, and inspire?
Today, the term "content" has evolved far beyond traditional media to encompass every piece of digital information we consume. But what exactly defines content in the pharmaceutical and life sciences industry?
In this inaugural episode of Pharma Talks, our industry experts dive into the expansive universe of content creation, exploring the pivotal role of data and analytics in understanding the...
