Shed and Shine

In this episode, Gino Wickman shares the inner journey behind selling EOS Worldwide, and what he learned about the selling process as a whole. It wasn’t just a business decision; it meant shedding identity, control, and old definitions of success. Gino reflects on the clarity he needed beforehand: a strong sense of purpose beyond the business, and the courage to be transparent with his team. He invites you to think long-term - not just financially, but personally. Are you building a self-managed company? Do you know who your ideal buyer is? And are you prepared to let go without lo...

In this episode of Shed and Shine, Gino Wickman and Rob Dube dive into the power of saying “no”—taking a cue from Warren Buffett, who said, “The difference between successful people and really successful people is that really successful people say no to almost everything." Gino reflects on his contrast between business and personal life—assertive in the former, yet prone to people-pleasing in the latter.
This conversation unpacks the delicate balance between personal commitments and social obligations, emphasizing communication and compromise. By managing time with intention, the episode challenges listeners to reflect on their own choices, ensuring t...

In this episode, Gino Wickman explores how strong business management is essential to fully embracing the 10 Disciplines. Drawing from his EOS Worldwide experience, he explains that without a well-run business, it’s impossible to reap the full benefits of these principles. Without the right habits and structure, even the best coaching falls short.
Gino shares five key self-check questions to assess leadership strength. Do you have a clear vision that’s effectively communicated? Are the right people in the right roles? Are you setting and achieving quarterly priorities? Do you hold structured weekly meetings? Are you tracking key metr...

In this episode of the Shed and Shine podcast, Gino Wickman and Rob Dube dive into a candid "coffee shop conversation," where they explore personal and professional insights. Rob opens up about his struggle with eczema, reflecting on the potential link between physical symptoms and mental well-being, while Gino shares his experience with a dog allergy and its possible emotional roots. The discussion touches on the power of the mind in healing, drawing on Dr. Andrew Weil’s story of overcoming allergies through mindset shifts.
The conversation shifts to the challenges of transitioning out of the visionary role in b...

In this episode of "Shed and Shine", Gino Wickman explores the journey of continuous growth—both personal and professional. A key theme is “delegate and elevate”—letting go of tasks that hold you back so you can focus on higher-level goals. This ties directly to the Shed and Shine philosophy: shedding limitations to unlock your full potential.

Gino shares his own ascension, from real estate to transforming a family business to ultimately empowering entrepreneurs worldwide. Drawing from David Hawkins’ "Map of Consciousness", he challenges listeners to examine the internal and external barriers keeping them stuck. The path to ascensi...

In this episode of Shed and Shine, Gino Wickman and Rob Dube delve into the powerful connection between inner peace and entrepreneurial success. They challenge the relentless hustle culture, warning of its toll on mental and physical well-being, and advocate for building a strong foundation with tools like The 10 Disciplines. Gino introduces his “infinity model,” showing how inner peace fuels creativity, intuition, and better decision-making, amplifying impact without diminishing drive.
The hosts share transformative stories, including a client who shed burdens to find peace, reducing stress and boosting creativity. They highlight how fulfillment and peace lead to meaningful impa...

In this episode, Gino Wickman explores the metaphor of the “soft underbelly” as your deepest vulnerabilities and fears. He explains how these insecurities, much like physical weaknesses in animals, can shape your behavior and decisions. Gino highlights that hiding these vulnerabilities out of fear of exposure only leads to greater challenges, while facing them head-on opens the door to True Freedom and self-expression.
Sharing his own journey of shedding perfectionism, Gino talks about how embracing imperfections has strengthened his relationships and enhanced his leadership. He encourages you to identify your own “soft underbelly” and dismantle the protective mechanisms that hol...

In this episode of Shed and Shine, Gino Wickman and Rob Dube dive into why entrepreneurs often fail, emphasizing the critical role of self-awareness in overcoming challenges. They explore essential success factors like a great product, sufficient capital, and intrinsic entrepreneurial traits—yet even with these, failure is common. Gino and Rob examine how internal obstacles, such as trauma and fear of failure, can cloud decision-making. By shedding ego and embracing one’s True Self, entrepreneurs can navigate these challenges and improve their chances of success.
The conversation reframes setbacks as opportunities, illustrating how failure often leads to unex...

In this episode of “Shed and Shine”, Gino Wickman helps you reverse-engineer The Ten Disciplines to tackle business challenges more effectively — especially if you haven't fully integrated them into your life yet. He guides you through practical steps to solve problems by aligning your decisions with your personal values and long-term vision. By practicing 10-Year Thinking, you’ll reframe today’s issues with a bigger picture in mind, helping you avoid regrets and future resentment.
You’ll learn how to say no to low-value tasks and focus on what truly matters by understanding your capacity with Know Your 100%. Gino also sh...

In this episode of Shed and Shine, Gino Wickman and Rob Dube tackle the pervasive issues of dysfunction and toxicity in entrepreneurship. They explore how ego, impatience, and inflated successes can disrupt teams and highlight the importance of fostering an open and honest organizational culture. Gino and Rob emphasize the need for leadership teams to align with the company’s core values, as misalignment breeds dysfunction and toxicity.
The conversation examines the risks of distracting a team with new ventures, urging entrepreneurs to maintain focus and protect their core business operations. They suggest separating innovation efforts from day-to-day op...

In this episode of the “Shed and Shine” podcast, Gino Wickman invites you to rethink the idea of “True Freedom.” He urges you to look past financial success, free time, or relationships and ask yourself if freedom is possible without self-awareness. Inspired by his reflections, Gino shares a poem that challenges you to consider whether freedom can truly be attained if you're still anchored by material desires and the need for external validation. Drawing from his book Shine, he emphasizes that shedding these layers to reveal your True Self is a deeply transformative journey, one that, while challenging, leads to growt...

In this episode of Shed and Shine, Gino Wickman and Rob Dube dive into the transformative practice of contemplation. Rob shares his perspective on contemplation as the act of deeply observing thoughts and emotions without needing to fully understand them—a process he often experiences while hiking in nature. Gino explores the varied definitions of contemplation, from thoughtful observation to intentional mental focus.
The conversation emphasizes the deeply personal nature of this practice, touching on methods like meditation, prayer, journaling, and EOS-inspired “clarity breaks.” Gino and Rob discuss how contemplation provides a space for addressing life’s biggest challeng...

In this episode, “How to Vibrate Higher,” Gino Wickman dives deep into the power of energy and vibration, revealing how elevating our vibrational frequency can transform our reality. He describes each of us as “a ball of energy” and explains how our thoughts and emotions directly shape the experiences we attract. Drawing on insights from Nikola Tesla and Albert Einstein, Gino emphasizes the importance of understanding energy as a force that influences every aspect of our lives.

He introduces a four-level framework to raise personal vibration, beginning with self-awareness, recognizing pure energy, addressing blockages, and making decisions from lov...

In this episode of Shed and Shine, Gino Wickman and Rob Dube explore the profound theme of interconnectedness, reflecting on how countless individuals contribute to the smooth functioning of everyday experiences, like travel. They highlight the often-unseen efforts of airport staff, drivers, and others, emphasizing our shared human connection.
Gino and Rob share personal reflections, including insights from silent retreats and plant medicine journeys, reinforcing the belief in a connected soul-energy and the ripple effects of kindness. They delve into reincarnation and the importance of carrying life’s lessons forward, valuing diverse perspectives on existence.
Through a bu...

In this episode, Gino Wickman shares a deeply personal reflection on a poem he wrote in his late 20s titled “The Façade.” Rediscovering it years later, Gino describes how the poem captured the tension between outward composure and the inner struggle to embrace vulnerability. This introspective piece became a cornerstone for his book Shine and many themes explored on the podcast.

Gino takes us back to a pivotal moment at his 30th surprise birthday party when he began dismantling the “suit of armor” he had built to protect himself. This marked the start of a profound journey o...

In this episode of Shed and Shine, Gino Wickman and Rob Dube tackle the often-taboo topic of money, exploring how entrepreneurs can achieve true financial freedom. Gino shares his journey to financial independence, warning about the risks of mismanagement and the emotional weight money carries.
The discussion introduces three essential financial buckets—security, retirement, and risk—emphasizing the importance of budgeting, tracking expenses, and disciplined savings. They recommend classic books like The Richest Man in Babylon and The Millionaire Next Door to inspire practical financial habits and stress the value of understanding net worth while saving 10-30% of inco...

In this episode of Shed and Shine, Gino Wickman unpacks the ego’s role in shaping our fears, anxieties, and judgments. He explains how the ego acts as a protective shell formed by past experiences, but also how it can block us from connecting with our True Self. Gino contrasts these “ego states” with soul-driven emotions like love and joy, highlighting the power of dissolving the ego to gain clarity and peace.

Drawing from his journey with meditation, therapy, and plant medicine, Gino shares how these practices helped him quiet the ego and embrace life more fully. He exp...

In this episode of the Shed and Shine podcast, Gino Wickman and Rob Dube delve into the transformative power of gratitude, exploring its profound impact on entrepreneurship and personal growth. Despite its recognized value, many struggle to embrace gratitude as a daily practice. Through the story of Dr. Elizabeth Boham, who turned to gratitude journaling during her battle with depression after a cancer diagnosis, Rob reveals how this simple practice can shift perspectives and foster positivity.
Gino reflects on his own journey with gratitude, sharing how a nightly routine, inspired by a friend’s appreciation for nature, has en...

In this episode, “The 10-Year Business Cycle,” Gino Wickman reflects on the natural rhythms of business—six good years, two great years, and two tough ones that can test even the strongest entrepreneurs. With wisdom drawn from decades of experience, Gino emphasizes the power of preparation during times of prosperity to weather the inevitable storms.

He introduces a simple yet profound “Finance 101” framework, guiding listeners to achieve true financial independence. This includes creating a budget, maintaining six months of cash reserves, and balancing three financial buckets: safety, independence, and risk. Through personal stories of navigating the dot-com crash, the...

In this episode of “Shed and Shine”, Gino Wickman and Rob Dube dive into the ways the 10 Disciplines can solve everyday problems in both personal and professional life, offering clarity and focus in the face of difficulties. Rob shares how these disciplines have transformed his own life, while Gino believes they can resolve a range of issues.
The conversation covers common struggles—marital conflicts, business problems, and sales challenges—and emphasizes the power of long-term thinking, mental clarity, and self-awareness. Gino and Rob discuss four key disciplines to improve sales, including adopting a growth mindset, understanding one’s strengths...

In this introspective episode of Shed and Shine, Gino Wickman shares four profound insights designed to help entrepreneurs deepen their connection to their True Selves and unlock true freedom. He begins by exploring the importance of understanding your calling—aligning your actions with purpose and trusting the intuitive nudges that guide your journey. Gino reflects on his own path, from leading a family business to creating tools and resources for entrepreneurial growth, all driven by a deep sense of purpose.

Gino introduces “nudging” as a powerful leadership style. By patiently guiding others, much like teaching a child to rid...

In this episode of “Shed and Shine,” Gino Wickman and Rob Dube explore the impact of “Big T” and “Little T” traumas—whether life-altering events or everyday stressors. They emphasize that trauma isn’t about the event itself but how we respond to it, highlighting the importance of releasing the energy it holds. 

Even small, repeated experiences can accumulate, disrupting our lives like “death by a thousand paper cuts.” Through personal stories, Gino and Rob discuss resilience, generational differences in handling adversity, and the importance of self-awareness in processing these hidden wounds. 

They share practical tools like therapy, me...

In this episode of Shed and Shine, Gino Wickman delves into the essence of being a driven entrepreneur, celebrating its blessings while acknowledging its curses. Drawing from years of experience and personal reflection, Gino invites you to embrace the unique traits that define you as a visionary and leader.

Entrepreneurs are creative, optimistic, and relentless idea generators with a hunger for growth and success. Their grit, passion, and ability to see the big picture drive them to transform ideas into reality. But with these strengths come challenges—disorganization, perfectionism, and the difficulty of taming the restless mind. Gi...

In this episode, Gino Wickman and Rob Dube reflect deeply on the topic of mortality, sharing experiences and perspectives that have led them to a profound sense of inner peace. Gino shares near-death moments that reshaped his views, while Rob recounts a recent car accident that has him contemplating life’s precious, fleeting nature. Together, they explore how death can serve as a powerful catalyst for self-awareness and gratitude. They discuss practices to accept and honor our inevitable end—such as daily “death rehearsals”—and the liberating feeling of embracing life with a sense of wonder and purpose. Both hosts beli...

In this episode, “10 Disciplines in a Crisis,” Gino Wickman invites you to consider how the right practices can carry you through even the toughest times. Imagine these Disciplines as your daily essentials, as necessary as breathing, as routine as brushing your teeth. Gino reminds us that these practices ground us, helping us find calm and resilience when life gets turbulent.
He encourages you to pause and connect with your own natural rhythms—discover your peak hours, embrace moments of stillness, and set boundaries that protect your energy. By organizing your thoughts and clearing mental clutter, you create space for cl...

In this episode of “Shed and Shine”, Gino and Rob explore the art of awareness as it shapes decisions from a place of love rather than fear. They highlight two types of awareness—general and pure—where general is a surface-level mindfulness, while pure awareness allows a profound, unbiased connection with thoughts and emotions. Gino shares a key insight on the importance of stepping back to “watch the movie” of our thoughts and responses as they unfold, especially when interactions with loved ones or colleagues stir deep emotions. He explains how awareness becomes a mirror, reflecting areas within ourselves that need at...

In this episode, Gino Wickman dives into the surprising link between inner work and entrepreneurial success, a connection he once felt unsure about. He shares his journey from skepticism to understanding how tuning into his inner world has amplified his business outcomes. If you’re someone who’s all about results, this episode reassures you: inner work isn’t a departure from practical entrepreneurship. Instead, it’s a powerful way to elevate your decision-making, creativity, and communication.

Gino introduces simple practices—like meditation, journaling, and self-reflection—that help you confront the fear-based thoughts that can cloud your path. By fac...

This Shed and Shine episode dives into the concept of "pure energy" and how understanding this principle can help entrepreneurs shed mental and emotional blocks. Gino Wickman and Rob Dube unpack the scientific and philosophical insights behind energy, exploring how everything—including thoughts and human interactions—consists of energy and vibrational frequencies. Rob introduces foundational ideas from quantum mechanics and Einstein’s E=mc², suggesting that at our core, humans are pure energy, constantly vibrating and interacting.
Gino simplifies this heady concept, sharing his belief that we are all connected through energy and vibrations that drive our thoughts, feeling...

In this episode of Shed and Shine, Gino Wickman explores how sharing one’s personal story can unlock entrepreneurial freedom and inner peace. By letting go of past narratives, listeners are encouraged to confront the emotional layers—such as loneliness and shame—that shape their reactions to life’s challenges. Gino highlights the power of processing these emotions, whether by confiding in a trusted person or writing them down, to transform pain into peace. Through personal examples, he illustrates the journey of fully understanding how past experiences influence current behaviors, inspiring listeners to embrace this path toward clarity, self-mastery, and genu...

In this episode of “Shed and Shine”, Gino Wickman and Rob Dube, recently back from their summer sabbaticals, share the art of unplugging and setting up for true disconnection. They each recount how they spent their time — for Gino, it meant slowing down, reconnecting with past creative pursuits like drawing, and embracing the freedom of doing "nothing." For Rob, his sabbatical involved traveling for psychedelic therapy, exploring nature, and allowing himself to start each day without a plan, creating space for personal reflection and connection with his wife. They emphasize the personal benefits of extended time away, exploring what it tak...

In this episode of the Shed and Shine podcast, Gino Wickman and Rob Dube introduce a new, unstructured format inspired by their spontaneous conversations at coffee shops. Gino shares his practice of hugging a tree, a technique he learned from someone using it to maintain a positive mindset during health challenges. This sparks a reflection on the importance of connecting with nature to gain perspective on life. The discussion then shifts to the dynamics of business partnerships, focusing on their own contrasting work styles—Gino's fast decision-making versus Rob's thoughtful approach. They acknowledge the challenges of building a business an...

In this episode of the Shed and Shine podcast, Dr. Doug Brackmann, an expert in psychology, joins Rob Dube to discuss the traits of high achievers and their unique challenges. Drawing from his book "Driven," Dr. Brackmann shares strategies for overcoming imposter syndrome and the importance of separating emotions from identity. He emphasizes reconnecting with bodily sensations through meditation to heal trauma and reclaim joy lost to societal pressures. The discussion introduces the concept of the “observer” for navigating emotions and highlights practices like meditation and cold plunges to build self-awareness. Dr. Brackmann also warns against “false enlightenment” and stresses...

In this episode of Shed and Shine, Gino Wickman explores how intuition plays a vital role in business decision-making. He guides listeners through a simple exercise to quiet the mind and connect with the True Self, encouraging deep breathing and reflective moments to gain clarity. By addressing common emotional blocks—like people-pleasing and fear—Gino highlights the importance of acknowledging these feelings to allow intuitive insights to emerge. With patience and practice, entrepreneurs can shed ego-driven overthinking and shine by making clearer, more strategic decisions from the heart.

Timestamps
00:00 Welcome to Shed and Shine
00:24 From Head...

In this episode of the Shed and Shine podcast, Gino Wickman and Rob Dube dive into the ninth and tenth disciplines essential for entrepreneurial success. Discipline Nine focuses on capturing all ideas, commitments, and thoughts in a single, consistent place—like a yellow legal pad—to boost focus and productivity. Gino points out that many experienced entrepreneurs overlook this, leading to disorganization and drained energy. The hosts emphasize the importance of maintaining focus by consolidating thoughts to avoid feeling overwhelmed. Discipline Ten centers on humility, urging entrepreneurs to view themselves as equals to others. The discussion explores the balance betw...

In this episode, the concept of the 'Synchronicity Pocket' is introduced, a state where optimal decisions and actions occur. The host shares a profound realization, illustrated with a visual of arrows pointing forward and backward, representing the balance needed in life. This balance allows for better decision-making, improved productivity, and ultimately, a better life. The episode delves into real-life examples of how operating at this optimal pace affects everything from business sessions to personal vacations and writing. The discussion also introduces the idea of neutrality, represented by an intersecting line, and emphasizes the importance of staying in balance, avoiding...

In this episode of the Shed and Shine podcast, Gino Wickman and Rob Dube emphasize the power of delegation for entrepreneurs striving to achieve their highest income potential. They argue that avoiding low-value tasks—those that could be outsourced for $25 an hour—frees up time and energy to focus on higher-impact work aligned with one's skills and financial goals. By building a strong team to handle these tasks, entrepreneurs can enhance their productivity and maintain their energy. The hosts also discuss the common challenges of delegation, such as control issues and difficulty in training others, which can limit productivity. They...

In this episode of the Shed and Shine podcast, Gino Wickman explores how to achieve peace, joy, love, fulfillment, and bliss through a three-part awareness exercise. He shares his favorite practices for staying calm, such as embracing stillness, silence, and letting go of unnecessary burdens. Gino encourages listeners to find their own paths to peace, highlighting the importance of being present and aware. He provides practical examples, like engaging in deep conversations and taking "clarity breaks" to foster tranquility and creativity. Gino also discusses common obstacles to peace, such as having too many expectations, rushing through life, and trying...

In this episode of the Shed and Shine podcast, Gino Wickman and Rob Dube empower entrepreneurs to achieve true freedom by mastering two vital disciplines: “Know Your 100%” and “Say NO… Often.” They dive into the Fifth Discipline, which focuses on identifying your optimal work hours—akin to a car’s ideal fuel efficiency—to prevent burnout and maximize productivity. The hosts share strategies for finding a balanced work routine by tracking work hours and honing in on high-energy, high-impact tasks. The conversation then shifts to the Sixth Discipline, “Say NO… Often,” highlighting the importance of managing anxiety and conserving energy for meaningful a...

For episode 26 of the "Shed and Shine" podcast, Gino Wickman dives into the advantages of incorporating ten specific disciplines into one’s life, inspired by positive client feedback. Despite some initial discomfort in promoting these practices, Gino feels compelled to share their profound benefits. He begins with the first discipline, 10-year thinking, which enhances clarity and decision-making, setting a strong foundation for long-term success. He then discusses the second discipline, taking time off, emphasizing its importance in recharging and boosting creativity while preventing burnout. The third discipline, knowing oneself, is highlighted as a key to fostering authenticity and managing en...