Shed and Shine

This week on Shed and Shine, it's time for another Coffee Shop Conversation! Both topics in this episode reflect on recent transformative experiences. Rob shares insights from his annual Do Nothing retreat, where five days of stillness stripped away the noise and brought everyday moments into vivid presence. He reminds us that we rarely sit with our own thoughts, and when we do, it can unlock a quiet clarity.
Gino recounts his yearly deep dive in Boulder with two lifelong friends, led this time by a soul-connected meditation guide. Through visualization and raw conversation, he found a renewed...

In this week’s Riff, Gino goes back to the basics. After three packed weeks on the road, he uses the exhaustion as a checkup and returns to the foundation of Shine. He revisits the Three Discoveries that free your True Self and moves through the 10 Disciplines in a real, practical way.
You will hear simple prompts that land with clarity. Ten Year Thinking. Take Time Off. Know Thyself. Be Still. Know Your 100 Percent. Say No… Often. Stop Doing Low Energy Work. Prepare Every Night. Put Everything In One Place. Be Humble. The invitation is simple… pick one thing...

This week on Shed and Shine, Rob and Gino explore the quiet power of presence, not as a goal to chase but as the natural state that remains when effort ceases. Inspired by Leonard Jacobson’s Journey into Now, they reflect on simple ways to access presence in everyday life. Gino shares how presence deepens his work with clients and brings peace to family gatherings, while Rob recalls the stillness of becoming a father and the clarity found in silent retreats.
They remind us that presence, awareness, and consciousness are not rare states reserved for meditation or medicine jo...

In this week’s Riff, Gino shares five simple ideas that have been nudging at him lately, small “ahas” that open big awareness. Each one invites you to pause, look inward, and notice what is really going on beneath the surface.
He begins with a physical reminder to drop your shoulders and breathe. From there, he explores a five-stage journey of waking up to your True Self, the realization that every trigger points inward, and the subtle difference between performing and being authentic. He closes with a question that brings it all home: What do you produce?
These...

In this reflective episode, Rob and Gino explore the double-edged nature of a driven mind. Gino opens up about his lifelong love of thinking, how it helped him build, solve, and create, and also how it kept him disconnected from his body, heart, and peace. Together, Rob and Gino unpack how awareness of the mind is the first step toward freeing your True Self.

They talk about what it feels like to shift between mind and body throughout the day, the importance of stillness from Discipline Four, and the power of presence. Gino describes the clarity that...

In this week’s Riff, Gino asks a question that has been stirring in him lately: are we all meant to serve? What began as a simple conversation opened into a deeper look at purpose, ego, and what truly fulfills us. He shares how the word “serve” has taken on new meaning in his life and challenges listeners to consider what service means to them.
Gino explores how service connects to the 10 Disciplines, especially Discipline 3 (Know Thyself) and Discipline 5 (Know Your 100%). Through eight key questions, including “How do you serve?” and “What has life prepared you for?”, he encourages lis...

On this episode of Shed and Shine, Rob and Gino revisit Discipline #3: Know Thyself. From ancient wisdom carved at the Temple of Apollo to modern-day profiling tools, they explore how the journey inward begins with honest self-recognition. Gino walks through his decades-long path of uncovering skills, strengths, and eventually, the deeper layers of energetic blocks and emotional patterns. Rob opens up about a unique healing practice rooted in the five elements, while Gino connects recent breakthroughs about the shadow self, buried rage, and chronic pain to his ongoing shedding process. Whether it starts with a personality profile or a...

In this week's Riff, Gino shares what came out of his 2025 sabbatical and why taking a full month away from work can unlock clarity, peace, and healing. He entered the month with three clear intentions: to remember who he is, to see life as it is, and to release what no longer serves him. What followed was a quiet (but powerful) transformation.

What began with impatience and spiritual restlessness led to slowing down, canceling commitments, and returning to a more honest, authentic way of showing up in both life and business. Gino also explores the link between...

In this episode, Rob and Gino walk us through the True Self Assessment, a tool that helps you Shine by revealing where you're still stuck. With just 20 questions every 90 days, it gives high performers a clear picture of where they're growing and where they need to shed. Gino shares his latest assessment and how it helped him reconnect with the “Prepare Every Night” Discipline. Rob reflects on how mastermind members have used the assessment to build consistency and set better boundaries.
They explore how the questions work together to surface old wounds, build confidence, and support deeper healing. This...

In this introspective Riff, Gino opens up about how writing Shine has invited deep, often painful conversations about trauma, and why he welcomes them. As he sits with stories of suffering, he notices how differently his nervous system responds today compared to five years ago. That shift, he believes, is the result of years spent shedding old layers and facing his own pain.
This episode explores a bold idea: what if your trauma isn’t punishment, but a lesson? Gino introduces the concept of soul contracts and invites you to consider whether your challenges might hold the key to...

In this episode, Rob and Gino sit down for a spontaneous and unscripted dive into recent shifts, personal healing, and the balance between drive and peace. Gino reflects on his sabbatical, a pause that revealed a deeper truth: while the outer search can feel heroic, the answers often lie within. He describes how his foundation has quietly shifted from fear and anxiety to love and light, allowing his True Self to shine without armor.

Together, they explore the power of embodiment. Understanding isn’t enough without feeling, and healing old wounds can reconnect us to our core se...

In this week’s Riff, Gino invites you to pause and ask one of life’s most powerful questions: What is your gift? Sparked by a coffee shop conversation with a fellow driven soul, Gino reflects on the intersection of talent, purpose, and service. He walks you through how to identify your gift, who it can help, and how to describe it clearly. Then, he guides you through a five-part visualization exercise to help you feel and own that gift more deeply.
This episode isn’t just for entrepreneurs. It’s for anyone with a calling who's ready to live...

As driven individuals, many of us end up saying “yes” to everything: talks, podcasts, meetings, projects, etc. We chase impact while losing sight of what really matters. In this episode, Gino and Rob unpack the cost of overcommitment and explore how to reclaim clarity, boundaries, and presence.

Gino reflects on his own journey toward finding a “happy medium,” while Rob highlights the power of pausing for regular self-assessment. Together, they invite listeners to question the motivations behind their choices: Is this rooted in fear or love? Is it aligned with who I truly am? The conversation reveals how ofte...

In this Riff, Gino explores a truth we all face: we are either expanding or contracting. Expansion brings learning, progress, and momentum. Contraction, on the other hand, brings discomfort, doubt, and resistance. Each phase plays a role in our growth. Progress rarely moves in a straight line; it comes in cycles.
Gino shares his own cycles of Shedding and Shining, reminding us that contraction does not mean we’re broken... it means we’re about to break through. Whether it’s a business hitting a ceiling or an individual wrestling with change, the pattern is the same: expansion, contra...

On this episode of Shed and Shine, Rob and Gino explore how time blocking helps us stay aligned with what matters most in both work and life.
Driven people often blur the lines between effort and rest. That’s why it’s essential to schedule both with care. Whether it’s taking days off, protecting creative energy, or building buffer time between meetings and vacations, each calendar block becomes a commitment to well-being.
Rob and Gino share how knowing your limits can keep you clear and energized. They talk about scheduling new projects right away, choosing the right...

What happens when you’re running at 150 percent capacity? In this episode, Gino invites you into his current reality: an intense stretch filled with book rewrites, big decisions, and a to-do list that just won’t quit. Instead of powering through blindly, he turns to the 10 Disciplines to stay conscious, clear, and connected.

He shares how he's managing the strain by saying no more often, delegating outside his sweet spot, staying present with loved ones, and holding fast to his stillness practice. This episode is a mirror for anyone feeling maxed out. Ask yourself: Is this push alig...

Rob and Gino explore how the people we attract, in both life and business, reflect the clarity (or confusion) within ourselves. When your values are vague, you draw in the wrong energy; but when you get clear on your True Self and core values, you become a magnet for those who truly align, and a filter for those who don’t. This clarity helps build relationships that nourish your vision rather than drain it.
They invite us to trust our bodies when meeting new people: does your energy feel calm or uneasy? That’s your intuition speaking. They also...

What happens when we choose to lead with love… and only love? In this heartfelt Riff, Gino explores the full power of love in both business and life. He shares how “putting the love in it” transformed his companies, his relationships, and his own leadership. Tough love counts too: honesty, boundaries, even firing someone can be loving when done from the heart. And the ultimate love? Loving yourself. When we do that, we stop chasing, stop fearing, and start vibrating higher. So put the love in it, even when it's hard to do.

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00:00 Introduction to Love

On this episode of Shed and Shine, Rob and Gino share a powerful shift in direction: the podcast is no longer just for driven entrepreneurs; it's for all driven people. That includes high performers, overachievers, and anyone striving for meaning, peace, and control in a fast-paced life. They realized that the struggles they’ve spoken about—identity, energy, the need to feel whole—aren’t just entrepreneurial issues; they’re human ones.
After years of holding tight to a narrow focus, feedback from listeners sparked this expansion. On that note, Rob and Gino want to hear from you at info@th...

In this honest and energizing episode, Gino stirs the pot around Discipline #5, challenging us to really live our 100%. Are you clear on how many hours per week you’re meant to work, and are you honoring that boundary? Gino opens up about his own shift from 55 to 40 hours, revealing the planning and emotional rewiring it required. Whether you're confusing burnout with adrenaline or clinging to outdated expectations, this episode calls for self-inquiry and courageous change. Know your number. Fill it with your most meaningful work. Then let go of the rest. You deserve it.

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00:00 Introduction to...

In this episode, Gino and Rob have another "Coffee Shop Conversation" to discuss the power of organization, self-reflection, and trusting the journey. They explore the “one place” system—keeping essential information in a single, organized spot, whether handwritten or digital. Gino shares why he prefers handwritten notes for deeper retention and emotional connection, while emphasizing the importance of selective filing—keeping only what truly matters and letting go of the rest.
The conversation then shifts to embracing uncertainty and recognizing how our perceptions of others mirror our inner struggles. They highlight the importance of staying mission-driven, especially during business...

This episode is a gentle but urgent call to awareness. Gino invites us to reflect on how many of our decisions are rooted in fear, often shaped by wounds and repressed emotions from the past. Through a four-level journey from blocked energy to the moment of awareness, he helps us see that awakening doesn’t mean knowing everything; it simply means becoming aware that something deeper is going on. When we release old blocks, we vibrate higher, love more, and move closer to total freedom. It’s not always easy, but awareness is the gateway. As Gino says, “Wakey, wakey...

Entrepreneurship is a wild ride... highs that feel unstoppable and lows that make you question everything. In this episode, Gino and Rob explore how to navigate these ups and downs with clarity and resilience. The key isn’t avoiding the chaos, but learning how to stay steady within it.
They dive into the role of passion in perseverance, urging listeners to reflect on their deepest motivations. They also break down the double-edged nature of being driven: how it fuels success, but can also mask deeper struggles if left unchecked. Through mindfulness, gratitude, and presence, entrepreneurs can stay grounded, cr...

In this week's edition of Shed and Shine, we invite you to stop measuring life in dollars and start measuring it in energy. Gino Wickman introduces a simple but powerful practice: identify the most draining activity in your week and replace it with one that lifts you up. Whether it's in your work, family life, or friendships, the goal is to trade heaviness for lightness.
By shedding low-energy habits and choosing what fuels your vibration, you align with your True Self. Gino challenges you to make one swap this week, then keep returning to this practice over time...

In this episode, Gino and Rob dive into the power of focus—why it’s essential for entrepreneurial success and inner peace. Whether it’s leading a team, making decisions, or having a conversation, true focus leads to clarity, stronger relationships, and greater impact.
They discuss how structured communication, like scheduled leadership meetings, minimizes interruptions and boosts productivity. They highlight two of the 10 Disciplines — "Say No Often" and "Prepare Every Night" — as powerful tools for achieving better focus. Stay disciplined, stay present, and watch your business and your inner peace flourish.

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00:00 Welcome to Shed and Shine<...

In this episode, Gino Wickman invites you on the hero’s journey - not to find something new, but to return to who you’ve always been. Your True Self is already within you, shining beneath the distortions of fear, pain, and self-doubt. Through the 10 Disciplines and Three Discoveries, Gino shares how to shift from a fear-based foundation to one rooted in love, peace, and joy. He reminds you that it’s possible to be both driven and at peace. When your impact flows from your True Self, your energy shifts and those around you feel it. This episode offers...

In this episode of Shed and Shine, Gino Wickman and Rob Dube break down the art of delegation—why it’s so hard, why it’s so necessary, and how to master it. Entrepreneurs often struggle with letting go, believing it’s easier or faster to do everything themselves. But Gino and Rob argue that real growth comes from delegating and elevating—focusing on what you do best while empowering others to take on meaningful responsibilities.
They explore the common pitfalls of delegation, from picking the wrong person to not fully letting go, and share a simple but powerful t...

In this episode, Gino Wickman shares the inner journey behind selling EOS Worldwide, and what he learned about the selling process as a whole. It wasn’t just a business decision; it meant shedding identity, control, and old definitions of success. Gino reflects on the clarity he needed beforehand: a strong sense of purpose beyond the business, and the courage to be transparent with his team. He invites you to think long-term - not just financially, but personally. Are you building a self-managed company? Do you know who your ideal buyer is? And are you prepared to let go without lo...

In this episode of Shed and Shine, Gino Wickman and Rob Dube dive into the power of saying “no”—taking a cue from Warren Buffett, who said, “The difference between successful people and really successful people is that really successful people say no to almost everything." Gino reflects on his contrast between business and personal life—assertive in the former, yet prone to people-pleasing in the latter.
This conversation unpacks the delicate balance between personal commitments and social obligations, emphasizing communication and compromise. By managing time with intention, the episode challenges listeners to reflect on their own choices, ensuring t...

In this episode, Gino Wickman explores how strong business management is essential to fully embracing the 10 Disciplines. Drawing from his EOS Worldwide experience, he explains that without a well-run business, it’s impossible to reap the full benefits of these principles. Without the right habits and structure, even the best coaching falls short.
Gino shares five key self-check questions to assess leadership strength. Do you have a clear vision that’s effectively communicated? Are the right people in the right roles? Are you setting and achieving quarterly priorities? Do you hold structured weekly meetings? Are you tracking key metr...

In this episode of the Shed and Shine podcast, Gino Wickman and Rob Dube dive into a candid "coffee shop conversation," where they explore personal and professional insights. Rob opens up about his struggle with eczema, reflecting on the potential link between physical symptoms and mental well-being, while Gino shares his experience with a dog allergy and its possible emotional roots. The discussion touches on the power of the mind in healing, drawing on Dr. Andrew Weil’s story of overcoming allergies through mindset shifts.
The conversation shifts to the challenges of transitioning out of the visionary role in b...

In this episode of "Shed and Shine", Gino Wickman explores the journey of continuous growth—both personal and professional. A key theme is “delegate and elevate”—letting go of tasks that hold you back so you can focus on higher-level goals. This ties directly to the Shed and Shine philosophy: shedding limitations to unlock your full potential.

Gino shares his own ascension, from real estate to transforming a family business to ultimately empowering entrepreneurs worldwide. Drawing from David Hawkins’ "Map of Consciousness", he challenges listeners to examine the internal and external barriers keeping them stuck. The path to ascensi...

In this episode of Shed and Shine, Gino Wickman and Rob Dube delve into the powerful connection between inner peace and entrepreneurial success. They challenge the relentless hustle culture, warning of its toll on mental and physical well-being, and advocate for building a strong foundation with tools like The 10 Disciplines. Gino introduces his “infinity model,” showing how inner peace fuels creativity, intuition, and better decision-making, amplifying impact without diminishing drive.
The hosts share transformative stories, including a client who shed burdens to find peace, reducing stress and boosting creativity. They highlight how fulfillment and peace lead to meaningful impa...

In this episode, Gino Wickman explores the metaphor of the “soft underbelly” as your deepest vulnerabilities and fears. He explains how these insecurities, much like physical weaknesses in animals, can shape your behavior and decisions. Gino highlights that hiding these vulnerabilities out of fear of exposure only leads to greater challenges, while facing them head-on opens the door to True Freedom and self-expression.
Sharing his own journey of shedding perfectionism, Gino talks about how embracing imperfections has strengthened his relationships and enhanced his leadership. He encourages you to identify your own “soft underbelly” and dismantle the protective mechanisms that hol...

In this episode of Shed and Shine, Gino Wickman and Rob Dube dive into why entrepreneurs often fail, emphasizing the critical role of self-awareness in overcoming challenges. They explore essential success factors like a great product, sufficient capital, and intrinsic entrepreneurial traits—yet even with these, failure is common. Gino and Rob examine how internal obstacles, such as trauma and fear of failure, can cloud decision-making. By shedding ego and embracing one’s True Self, entrepreneurs can navigate these challenges and improve their chances of success.
The conversation reframes setbacks as opportunities, illustrating how failure often leads to unex...

In this episode of “Shed and Shine”, Gino Wickman helps you reverse-engineer The Ten Disciplines to tackle business challenges more effectively — especially if you haven't fully integrated them into your life yet. He guides you through practical steps to solve problems by aligning your decisions with your personal values and long-term vision. By practicing 10-Year Thinking, you’ll reframe today’s issues with a bigger picture in mind, helping you avoid regrets and future resentment.
You’ll learn how to say no to low-value tasks and focus on what truly matters by understanding your capacity with Know Your 100%. Gino also sh...

In this episode of Shed and Shine, Gino Wickman and Rob Dube tackle the pervasive issues of dysfunction and toxicity in entrepreneurship. They explore how ego, impatience, and inflated successes can disrupt teams and highlight the importance of fostering an open and honest organizational culture. Gino and Rob emphasize the need for leadership teams to align with the company’s core values, as misalignment breeds dysfunction and toxicity.
The conversation examines the risks of distracting a team with new ventures, urging entrepreneurs to maintain focus and protect their core business operations. They suggest separating innovation efforts from day-to-day op...

In this episode of the “Shed and Shine” podcast, Gino Wickman invites you to rethink the idea of “True Freedom.” He urges you to look past financial success, free time, or relationships and ask yourself if freedom is possible without self-awareness. Inspired by his reflections, Gino shares a poem that challenges you to consider whether freedom can truly be attained if you're still anchored by material desires and the need for external validation. Drawing from his book Shine, he emphasizes that shedding these layers to reveal your True Self is a deeply transformative journey, one that, while challenging, leads to growt...

In this episode of Shed and Shine, Gino Wickman and Rob Dube dive into the transformative practice of contemplation. Rob shares his perspective on contemplation as the act of deeply observing thoughts and emotions without needing to fully understand them—a process he often experiences while hiking in nature. Gino explores the varied definitions of contemplation, from thoughtful observation to intentional mental focus.
The conversation emphasizes the deeply personal nature of this practice, touching on methods like meditation, prayer, journaling, and EOS-inspired “clarity breaks.” Gino and Rob discuss how contemplation provides a space for addressing life’s biggest challeng...

In this episode, “How to Vibrate Higher,” Gino Wickman dives deep into the power of energy and vibration, revealing how elevating our vibrational frequency can transform our reality. He describes each of us as “a ball of energy” and explains how our thoughts and emotions directly shape the experiences we attract. Drawing on insights from Nikola Tesla and Albert Einstein, Gino emphasizes the importance of understanding energy as a force that influences every aspect of our lives.

He introduces a four-level framework to raise personal vibration, beginning with self-awareness, recognizing pure energy, addressing blockages, and making decisions from lov...