Beyond The Billboard

In this episode, we sit down with Ricardo Lopes, the Group Strategy Director at dentsu International to explore the power of strategic innovation in Out of Home.

With deep experience across both South African and European markets, Ricardo takes us behind the scenes of crafting effective media strategies that go beyond flashy gimmicks, focusing on innovation that adds real value. 

We unpack what it means to integrate innovation purposefully within OOH campaigns, and how to use the medium to build truly iconic brands.

In this episode we go behind the scenes of Out of Home development with industry expert Tanner Rock. With years of experience under his belt, Tanner shares invaluable insights into what it really takes to develop successful OOH inventory - from identifying the right locations to overcoming complex build challenges. We explore some of his biggest wins, toughest lessons, and the critical factors that influence site selection. Plus, Tanner offers his perspective on why collaboration among media owners is key to growing the industry. This is a must-listen for anyone involved in the OOH space.

In this episode, we explore the vibrant and rapidly evolving Out of Home (OOH) landscape in Kenya with industry expert Alex Tutu. With experience on both the media agency and media owner sides of the industry, Alex brings a unique perspective on how to unlock value in one of Africa’s most exciting OOH markets. We unpack some of the biggest opportunities in Kenya, the latest in OOH technology, and how ROI is measured in this market. Alex also shares actionable tips for succeeding in Kenya’s OOH space and sets the record straight on some of the most comm...

In this episode, we sit down with Johanni Jennings, Head of Marketing for Auto & General and Partnerships at Telesure Investment Holdings. Johanni shares her insights on the value of a strategic, intentional approach to Out of Home (OOH) advertising. We explore how brands can maximise their OOH investments, align creative with context, and drive meaningful results. Plus, Johanni gives us an exclusive look behind the scenes of some of Auto & General’s standout campaigns - from concept to execution.

In this episode, we sit down with Melanie Campbell, the Group MD at Rapt Creative, to explore the evolving landscape of Out-of-Home (OOH) advertising. Melanie, with her wealth of experience working on major alcohol brands in South Africa, dives into how the role of OOH has shifted over the years. She shares valuable insights on what brands are looking for in OOH campaigns and offers expert advice on how to maximize the impact of this dynamic medium. Whether you're in the advertising world or simply curious about OOH’s role in modern marketing, this conversation is packed with actionable ta...

In this episode, we’re joined by Catherine Morgan, Group Managing Director at Ocean Labs, to explore the critical role of creativity in successful Out-of-Home (OOH) campaigns. We discuss how technology enhances creative execution and what advertisers can do to ensure their campaigns deliver impact and effectiveness. Catherine shares expert insights and practical tips on crafting standout OOH campaigns that truly connect with audiences.

In this episode, we are joined by Chris Botha, Managing Director of Park Advertising, to unpack the fundamentals of Media Mix Modeling (MMM) and why clients choose this data-driven approach to media planning. With over 25 years of experience in the media industry, Chris brings a wealth of knowledge, sharing insights into how brands can optimize their media spend for better ROI.

Chris gets real about the Out of Home (OOH) landscape in South Africa, highlighting the key areas that should be prioritized to drive the industry forward in 2025 and beyond. Whether you're a media strategist, marketer, or...

In this episode, Celia Collins, Vice President of Media at Publicis Group, joins us to discuss the year ahead in Out of Home (OOH). Celia shares critical thought starters on how to shift the approach to media planning, with a sharper focus on what truly matters to clients—Return on Ad Spend (ROAS). We explore key areas for improvement, the evolution of OOH strategies, and practical ideas for maximizing impact in 2025. Don’t miss this insightful conversation on how to elevate OOH in the modern media mix!

In this episode, we welcome Kingsley Onwukaeme, Founder of OOH Academy, Nigeria, to unlock the power of Out-of-Home (OOH) advertising in one of Africa’s most dynamic markets. We dive into the unique nuances of the Nigerian OOH landscape, exploring how brands are winning, the key challenges and opportunities, and what makes this market so critical for OOH success.

In this episode we sit down with Sadika Fakir, Absa Group Executive: Digital Marketing & Media, for an insightful deep dive into the role of Out-of-Home (OOH) media for a major brand. We unpack the operational and fundamental basics that drive effective OOH strategies and explore what media owners—both large and small—can do to maximize their opportunities in this evolving landscape.

From engaging meaningfully with clients and media agencies to standing out in a competitive market, Sadika shares practical insights on how OOH can be leveraged for maximum impact. Whether you're a media owner, agency professional, or b...

In this episode, we sit down with Brandon de Kock, Director of Storytelling at BrandMapp, to explore the vital role of consumer insights in shaping a media strategy. We discuss how BrandMapp’s rich consumer data can enhance Out-of-Home (OOH) planning, helping marketers take their strategies to the next level. By intertwining consumer insights with OOH, we uncover how brands can drive more effective, data-led decision-making for impactful campaigns.

In this episode, we’re joined by Kate Kitz, Chief Operating Officer at GroupM South Africa, for an insightful conversation about the evolving landscape of Out-of-Home (OOH) advertising. Kate dives into how client conversations have shifted over time, shedding light on what today’s clients are really looking for when it comes to OOH. While measurement remains a crucial element, it’s also become increasingly complex due to varying market dynamics and system nuances. We also explore how OOH professionals need to stay ahead of the curve, keeping a pulse on other media channels to deliver the most value to the...

In this episode, we’re thrilled to welcome Tom Goddard, President of the World Out of Home Organization (WOO), and Jacques du Preez, Founder and CEO of Provantage Group and Director for Africa on the World Out of Home Organization (WOO) board, to the podcast. Together, we delve into the major drivers shaping the OOH industry and explore what the South African market must prioritize to thrive.

We discuss lessons from established global markets, pinpoint the critical changes needed to stay competitive, and share insights on how to leverage South Africa and Rest of Africa's unique advantages in...

This is the third episode in the Going Beyond  series with hosts Kirsty Carlson and Livia Brown. In this session, we dive into the critical importance of mastering the OOH basics and fundamentals—and the significant impact of falling short. We unpack essential topics like rate cards, proposals, reporting, and the vital role of after-sales service. Plus, we get real about gaps in the market and highlight where some fundamentals are lacking. Whether you're new to OOH or a seasoned pro, this episode offers valuable insights to elevate your game.

In this episode, we welcome back Nalesa Media to delve into mall media with a special focus on the iconic Maponya Mall in Soweto. Together, we explore the rich and diverse media landscape of Soweto, uncovering the unique needs and behaviors of its audiences and how Maponya Mall serves as a pivotal hub in their daily lives.

We discuss the strategic role malls play in Out of Home (OOH) campaigns and gain valuable insights into how brands can maximize their investment in the mall environment. From hyperlocal engagement to leveraging foot traffic and shopper behaviors, this episode...

In this episode hosts Kirsty Carlson and Livia Brown dive deep into the art and science of Out-of-Home (OOH) strategy. From foundational principles to the intricate steps of the strategic process, they break down what it takes to craft a compelling and effective OOH strategy. Listeners will get an exclusive behind-the-scenes look at the strategic considerations that drive impactful campaigns, as well as essential tips for building strategies that resonate. Whether you're new to OOH or a seasoned pro, this episode offers valuable insights to elevate your approach to OOH advertising.

In this episode we welcome Greg Benatar, Joint Managing Director & Group Sales Director at Alliance Media. With 27 years of expertise in the Out of Home (OOH) industry, Greg shares his insights on how global trends are playing out in African markets and what it takes for brands to succeed across the continent.

We explore the unique nuances and complexities of operating in Africa, uncovering the strategies that are delivering results in this diverse and dynamic region. From emerging trends to future opportunities, Greg provides actionable advice and invaluable perspective for anyone looking to leverage OOH in Africa.<...

In this episode, we sit down with Imraan Rajab, General Manager Media at MTN Group, to explore the critical factors behind the consideration and motivation for allocating budgets to Out-of-Home (OOH) advertising. Imraan shares insights into how MTN is maximizing its investment in OOH, leveraging innovative strategies, and aligning campaigns for impactful results. We also discuss the nuances of OOH advertising in South Africa and across the rest of Africa, highlighting challenges, opportunities, and regional trends. Tune in for an engaging conversation packed with valuable insights for OOH enthusiasts and media professionals!

Welcome to the first episode of our "Going Beyond" series! We take you behind the scenes to meet your hosts, Kirsty Carlson and Livia Brown. Discover their journeys into the world of Out of Home (OOH), their passion for the industry, and what drives them to explore the stories on Beyond the Billboard. Get ready to connect with the voices behind the mic and gain fresh insights into the dynamic personalities shaping this podcast.

We're joined by Jessica Wheeler, Marketing Director for Nando’s South Africa, as she shares how Out-of-Home (OOH) forms an integral part of Nando's bold and innovative marketing strategy. Jessica dives into the art of creativity in OOH, emphasizing the power of nailing the copy to capture attention and spark conversation. From crafting witty, on-point messaging to staying culturally relevant, she shares an insight into making a memorable impact through OOH.

In this episode, we’re joined by Tania Quinn, Founder of Immersive Media, for a fascinating dive into the technology that powers digital Out-of-Home (OOH) creative. From Fake OOH (FOOH) to 3D and anamorphic design techniques, Tania breaks down the cutting-edge methods that bring OOH campaigns to life and captivate audiences. She shares expert insights, behind-the-scenes stories, and her thoughts on how these game-changing innovations are reshaping the world of advertising.

In this episode, we are re-joined by Darren McKinon, the Commercial Director at Epic Outdoor, to dive into the intricate world of Attention and Intention advertising in Out-of-Home (OOH) media. We explore how critical elements like creative execution, strategic placement, and environmental context all play a role in driving effective OOH campaigns. Darren also sheds light on attribution modelling, showing how the integration of geo-targeted mobile can significantly enhance ROI measurement in OOH. Whether you're a marketer, creative, or media strategist, this episode offers valuable insights for optimizing your OOH strategies.

In this episode, we're joined by Jared Pillai, CEO of Robust Marketing, to explore the powerful synergies between digital and Out-of-Home (OOH) channels. Together, we dive into how integrating these platforms can unlock tremendous value for clients in an omnichannel media strategy. From real-world examples of successful campaigns to practical tips on thriving in this evolving space, we cover what it takes to stand out when combining digital and OOH.

In this episode, we sit down with Roanna Williams, Chief Creative Officer and Co-Founder at Boundless, to dive into the creative side of Out-of-Home (OOH) advertising. Roanna shares valuable insights from a creative agency perspective, offering expert tips on maximizing OOH creative. We also explore the unique challenges the industry faces in producing impactful OOH campaigns.

In this episode we’re joined by Eve Pennington to discuss OOH Innovation & Media Awards. We explore what defines innovation in Out of Home advertising and highlight different types of OOH innovations. Eve also shares impactful campaign examples and provides valuable tips for crafting award-winning entries. Don’t miss these insights into OOH Innovation!

In this episode, we’re joined by Lerumo Maisela, CEO of Kena Outdoor, as he shares his journey into the media industry and the unique challenges of managing large-format OOH inventory, especially iconic and landmark sites. Lerumo offers an insider’s perspective on what it takes to operate as an OOH media owner and the critical role that local communities play in maintaining these landmark locations. From navigating the complexities of site management to the responsibilities that come with showcasing a city’s identity through OOH.

In this episode, we are joined by Shazia Rajah, Consumer Experience Lead SSA at Mondelez. We delve into the intricacies of media selection for global brands and gain an exclusive look at some of the Out-of-Home (OOH) campaigns Mondelez has executed in the South African market. Shazia shares valuable insights into a client's take on the challenges of market clutter and fragmentation, and highlights some of the exciting innovations that are transforming the advertising landscape. Tune in for an enlightening discussion on the strategies and creative solutions driving success in consumer engagement.

In this episode, we sit down with Sally Stewart, Head of Out-of-Home (OOH) at GroupM SSA, to explore the multiple complexities of OOH advertising. Sally shares her expert perspective on strategically approaching OOH in the South African landscape, addressing challenges such as measurement, market fragmentation, and other critical factors. In addition, we delve into Sally's journey into the OOH industry and discover what excites her most about the current OOH landscape.

Join us for an insightful episode featuring Wandisile Nkabinde, Media Manager at KFC SA. We explore KFC's innovative and groundbreaking campaigns. Get a behind-the-scenes look at how this powerhouse brand excels in the OOH space.

In this episode, we are joined by Christo van den Bergh, Head of OOH at Mediology World. Christo shares his deep expertise and passion for Out of Home (OOH), taking us through the critical processes involved in OOH planning. 

We discuss the fundamentals every marketer should be aware of when approaching OOH, and Christo offers invaluable insights drawn from his extensive experience in the field.

In this episode, we sit down with township economy and media expert Kabelo Kale, who guides us through the intricate and diverse audiences within the township environment. Kabelo delves into the unique considerations required for effectively measuring and segmenting this vibrant market. We uncover invaluable insights into how brands can authentically engage with township audiences and achieve success. Join us for a deep dive into how to win in the township economy.

Join us for an enlightening episode as we sit down with Darren Mckinon, the Commercial Director at Epic Outdoor. Darren brings a unique perspective, having worked on both the media owner and media agency sides of the industry. Together, we delve into the challenges faced by media owners and media agencies in today's landscape.

Gain valuable insights and advice on how media owners can effectively engage with media agencies, fostering greater collaboration and driving innovation in Out-of-Home (OOH) advertising. Discover actionable strategies for creating impactful partnerships.

This episode we dive into the intricate world of media strategy and channel selection process with Brian Muguto, the Managing Director of PHD Johannesburg. Join us as we unravel the complexities of crafting media strategies that tackle client and brand challenges. Brian shares invaluable insights into the strategic processes within media agencies, highlighting the crucial role of Out-of-Home (OOH) advertising in the media mix. Discover how OOH seamlessly integrates into an omni-channel approach, offering a comprehensive solution for modern marketing . 

Join us as we dive into the world of Programmatic Digital Out-of-Home (DOOH) advertising in our latest episode. We're joined by Remi Du Preez, the Managing Director of Polygon, who brings a wealth of expertise to the table. Together, we unravel the current state of adoption of this technology and explore the journey ahead for the industry.

Remi Du Preez shares insights into the best practices that drive successful Programmatic DOOH campaigns. From strategies that make campaigns stand out to invaluable advice on optimizing the potential of Programmatic DOOH.

Tune in to discover how Programmatic...

Join us for an insightful episode where Palesa Mabuse, Managing Director, and Patrick Ndlovu, Sales and Marketing Manager at Nalesa Media, share their journey to becoming media owners in the Out of Home industry. Gain valuable behind-the-scenes insights and advice for navigating the competitive OOH landscape and achieving success.

Welcome to this episode featuring Erik Warburg, the Director at Outdoor Auditors. Tune in as we dive into the complexities of the Out-of-Home (OOH) media landscape in South Africa. We discuss how to navigate this jungle of opportunities and challenges, gaining insights into the intricacies of fragmentation within the OOH sector.

Join us for an informative episode featuring Terri Johnson, a VIP guest sharing her perspective on Out of Home advertising. Discover what clients seek in OOH campaigns and essential factors for media suppliers to consider. Tune in for actionable strategies to enhance client-supplier partnerships and drive success in the OOH landscape.

Join us for an exclusive look behind the scenes of the successful World Out of Home Organization Africa Forum event in Cape Town. Simon Wall, Group CEO at Tractor Media Holdings, shares insights into some of the behind the scenes planning for an event of this scale. Tune in to discover event highlights and dive into the latest OOH industry topics.

In this episode we are joined by media industry expert Merissa Himraj as she shares insights into the future of Out of Home advertising. Discover latest trends, innovations and key shifts shaping the OOH landscape in 2024. Listen now to stay ahead of the curve in OOH media. 

Join us as we embark on a journey into the exciting world of out-of-home advertising in our inaugural episode.  In this launch episode, we are joined by a media legend and expert guest; Celia Collins. We discuss the latest industry trends and innovations, the importance of creativity, and the significance of strong partnerships in achieving excellence in Out-of-Home advertising.