GLF Podcast
The GLF podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.
300% Revenue Surge in 9 Months: Law Firm Growth Strategies That Actually Work, with Elise Buie
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What do you do when life hits reset? If you're Elise Buie, you build a new life—and a law firm that grows 300% in nine months. In this episode of the GLF Podcast, Elise shares with Sasha how she went from no marketing plan to running a multimillion-dollar family law firm with a team and culture people actually love.
đź“° About Elise Buie:
Elise is a family law attorney, entrepreneur, and culture-first leader who tripled her firm’s revenue in just nine months, without a marketing plan. She built Elise B...
The Smart Way to Monetize Rejected Leads – with Gabriel Stiritz
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On this episode of the GLF Podcast, Sasha Berson sits down with Gabriel Stiritz, co-founder of Lexamica, to reveal how law firms are transforming “no” cases into a brand-new profit center. If you’ve ever had to turn away a client because of jurisdiction, case size, or practice area, you’re leaving money on the table.
đź“° About Gabriel Stiritz:
Gabriel is a systems thinker, legal tech founder, and former law firm COO who saw a massive hole in the referral process and built Lexamica to fill it. With Lexamica, l...
How to Create Effective Landing Pages That 3x Your Conversions – with Mary Blackiston
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What if your website is actually turning people away instead of converting them into clients? In this episode, Sasha sits down with Mary Blackiston, a conversion copywriter who transforms dry, robotic law firm content into persuasive, human-centered copy that actually converts.
đź“° About Mary Blackiston:
Mary is a copywriter with a deep focus on conversion. She helps law firms ditch the generic “we fight for you” language and finally sound like real people that clients actually want to call. Her superpower? Making service pages, homepages, and bios sound human, emotion...
The $10M Law Firm Framework Every Owner Should Know with Hamid Kohan
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What if you could turn a $1M/year firm into $2M in annual profit, without adding 80 hours to your week or guessing your way through it? In this episode, Sasha Berson hosts Hamid Kohan, a Silicon Valley engineer turned legal-tech mogul who’s helped scale nearly a thousand law firms. They break down the exact blueprint, from virtual staffing to backend systems to AI, that law firm owners can follow to explode profitability.
đź“° About Hamid Kohan:
Hamid Kohan is the founder of LegalSoft, MedVirtual, Presence360, Practice.AI, and sever...
Still Doing Paralegal Work? Why Your Law Firm Should Stop and Outsource It – with Lindsey Corbin
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Drowning in busy work? You’re not alone. In this episode, Sasha Berson sits down with Lindsey Corbin, founder of Delegate.Legal, to talk about how outsourcing paralegal tasks can help attorneys get their time - and sanity - back.
Even if you’re not in trademark or copyright law, what Lindsey shares will open your eyes to how delegation can free you up to grow your firm and enjoy your life.
đź“° About Lindsey Corbin:
Lindsey is the founder of Dele...
From $0 to $10M: The 5-Step Law Firm Growth Plan with Jason Hennessey
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In this episode, Sasha Berson sits down with Jason Hennessey, the man behind Hennessey Digital, to break down the exact 5-step plan he shares with law firm owners looking to scale fast and smart. No gatekeeping, just clear, tactical advice from someone who’s done it.
đź“° About Jason Hennessey:
Jason Hennessey is the founder of Hennessey Digital, a $22M digital marketing agency that started from scratch and now powers growth for some of the top law firms in the country. He’s a self-taught SEO expert who reverse-engineered Google’...
Why Hourly Billing Is Killing Your Firm by Nermin Jasani
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What if you could add $100K in profit to your firm without working harder – and have someone else do the work? In this episode, Sasha sits down with Nermin Jasani of Wildly Successful Lawyers to reveal four simple, proven levers that law firms are using right now to generate multiple six figures in profit. Just real strategies that move the bottom line.
đź“° About Nermin Jasani:
Nermin is a former Wall Street attorney who launched her own law firm, made every mistake in the book, and then turned that exper...
Law Firm Branding Mistakes That Are Costing You Millions with Robert Friedman
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What if a single $20K branding investment could bring you over $1M in new revenue? In this eye-opening episode, Sasha sits down with Robert Friedman, the founder of Fearless Branding, to dissect the painful truth about why most law firms don’t get chosen, even after spending a fortune on marketing. If you’ve ever wondered why your firm isn’t standing out in a saturated market, this episode will flip the script on everything you thought you knew about branding.
đź“° About Robert Friedman:
Robert is a veteran branding...
How to Generate High-Intent Legal Leads with Video Production with David Arato
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In this high-energy episode, Sasha sits down with David Arato, former classically trained cellist turned legal content powerhouse, and they dig deep into the insane numbers behind his business. David’s company has cranked out over 1,300 videos, worked with hundreds of attorneys, and helped some of them dominate page one of Google without lifting a finger. If you think content creation in the AI era is dead, think again.
đź“° About David Arato:
David is the founder of Lexicon Content Development, a legal-focused content creation agency. He’s been in the...
$50K/Month from 5.5K Subs? YouTube for Lawyers That Works with Jeff Hampton
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In this mind-blowing episode, Sasha sits down with Jeff Hampton, and this guy figured out how to turn a tiny YouTube audience into a serious revenue stream. We’re talking $40,000-$50,000 a month from a channel with just 5,500 subscribers. No, that’s not a typo.
đź“° About Jeff Hampton:
Jeff is a criminal defense attorney and asset protection expert for short-term rental owners. He’s also the founder of YouTube Rainmakers, a coaching business helping lawyers and other professionals turn video content into lead machines.
👉 Sasha and Jeff exp...
How to Build a Law Firm That Runs Without You with Josh Nelson
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In this powerhouse episode, Sasha sits down with Josh Nelson, a guy who might just be the most business-savvy law firm owner you've never heard of. Josh runs a wildly successful estate planning and probate firm that brings in just under $12 million a year, and he built it from scratch with a business mindset that’s rare in this industry.
đź“° About Josh Nelson:
Josh is the CEO of Nelson Elder Care Law, a high-volume estate planning law firm that helps over 150 families every month. He’s scaled the busines...
5 Ways to Build a Fulfilling Legal Career Without Burning Out with Emily Hirsekorn
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In this episode, Sasha sits down with Emily Hirsekorn, a former attorney turned career coach who’s helping lawyers build careers that actually align with their values. Emily spent years in legal practice and administration before realizing the path she was on wasn’t sustainable, so she pivoted. And now she helps other lawyers do the same, without blowing it all up.
đź“° About Emily Hirsekorn:
Emily is a certified career coach who works primarily with attorneys and law students to help them find clarity, build confidence, and pursue fulfill...
3 Simple Strategies to Improve Your Law Firm Profitability and Life with Mark Powers
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What if working less could actually make you more money? In this powerful episode, Sasha sits down with Mark Powers, co-founder of Atticus and one of the most trusted advisors to law firm owners for over 35 years. With over 20,000 attorneys coached under his belt, Mark reveals three surprisingly simple yet highly counterintuitive concepts that can completely transform your law firm over the next three years.
đź“° About Mark Powers:
Mark is the original founder of Atticus, a firm that’s helped over 20,000 attorneys build practices that support their lives. With...
Build a Mission-Driven Law Firm That Wins 99% of Personal Injury Cases with Brian Chase
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In this episode, Sasha sits down with Brian Chase, Managing Partner at Bisnar Chase and one of the most genuinely fulfilled attorneys you'll ever hear from. Not the Instagram highlight reel kind of happy, the real deal. After 33 years in the game, Brian still says, *“I love what I do. I can’t believe I get paid for this.”* Let that sink in.
đź“° About Brian Chase:
Brian is the managing partner at Bisnar Chase, leading one of the top personal injury firms in the country. With 33+ years of experi...
How to Build a 50+ Person Law Firm in Just 12 Years With Lisa Ziederman
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In this episode, Sasha Berson sits down with Lisa Zeiderman, managing partner at Miller Zeiderman LLP, a powerhouse family law firm in New York with over 50 employees and more than 20 attorneys.
What makes this firm special isn’t just its size. It’s how they got there. Lisa shares the behind-the-scenes systems, philosophies, and people that helped her build one of the most successful family law firms in the country, and why most law firm owners are doing it backward.
đź“° About Lisa Zeiderman:
Lisa is not just a...
Law Firm Client Intake That Wins Business with Liz Wendling
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In this episode, Sasha Berson sits down with Liz Wendling, founder of The Rainmaking Coach, and one of the few experts laser-focused on the two most critical and overlooked moments in the client journey: the intake call and the consultation. If you think you're losing clients because of your marketing, you're probably wrong. You're losing them on the phone, before your attorneys even get a chance.
So if you're tired of consultations that ghost or intake calls that go nowhere, this episode is the wake-up call your law firm needs.
<...Get Legal Referrals: The 70/80 Rule for Attorney Growth by Jason Levin
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In this episode, Sasha Berson sits down with Jason Levin, keynote speaker, author of Relationships to Infinity, and founder of Ready Set Launch, to talk about the real reason your law firm might not be growing: you're not staying in touch.
If your inbox is full but your pipeline is dry, if you know a thousand people but barely talk to ten, this episode is a must-listen.
đź“° About Jason Levin:
Jason is the founder of Ready Set Launch, where he helps attorneys and other professionals grow their pra...
5 Keys to Running Your Law Firm Like a Real Business with Elizabeth Miller
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Are you running a law firm… or is your law firm running you? If you’re stuck working 60, 70, even 90 hours a week, wearing all the hats, and still feeling like you’re not getting ahead, this episode is a must-listen.
In this episode, Sasha Berson sits down with Elizabeth Miller, the founder of From Lawyer to Law Firm Consulting Group. Elizabeth shares insights from her 10+ years of experience helping solo and small law firm owners step out of survival mode and start running their firms like real businesses.
đź“° About Eli...
Building a Law Firm That Works for You With Gary Mitchell
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In this episode, Sasha Berson sits down with Gary Mitchell of OnTrackCoach, a pioneer in coaching lawyers and law firm owners for nearly two decades. In this episode, they break down how to escape the traditional, burnout-driven law firm model and create a business that works for attorneys. If you’re tired of feeling stuck in your own firm, this episode is for you!
đź“° About Gary Mitchell:
Gary Mitchell is a law firm coach, author, and speaker who has spent the last 20 years helping law firm owners break free...
7 Insider Tips to Buy or Sell a Law Firm Smarter with Jeremy Poock
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Have you ever thought about buying a law firm to grow your current business? Or maybe you’ve considered selling your law firm and cashing in on the years of hard work you’ve put in? Either way, this episode is a must-listen.
In this episode, Sasha Berson sits down with Jeremy Poock, Esq., the founder of Senior Attorney Match, a leading platform and brokerage focused on law firm sales and acquisitions. Jeremy shares insights from his 12+ years of experience helping small and mid-sized law firm owners navigate successful sales and purch...
Hiring Law Firm Employees to Triple Your Revenue with Steve Riley
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In this episode, Sasha Berson and Steve Riley of Atticus reveal how hiring legal assistants strategically can transform your law firm’s growth. Learn which key roles drive sustainable revenue, how to build capacity before scaling, and the management systems needed for long-term success.
đź“° About Steve Riley:
Steve Riley is a practice advisor at Atticus, where he helps lawyers build great practices and fulfilling lives. After practicing trial law and then transitioning to estate planning, Steve sold his firm and joined Atticus to guide other lawyers in scaling their...
Master Your Law Firm Accounting and Legal Bookkeeping with Brandy Derrick
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Running a law firm is tough, scratch that, really tough. You're handling clients, cases, marketing, operations… and let’s not even get started on the financials. But what if you didn’t have to wear all those hats?
In this episode, Sasha Berson sits with Brandy Derrick, founder of Legal Ease Bookkeeping, a firm dedicated to helping law firm owners regain their sanity when it comes to bookkeeping and financial reporting
đź“° About Brandy Derrick:
Brandy Derrick is the founder of Legal Ease Bookkeeping, a firm dedicated...
Running a Law Firm with Family and Winning Big – with Robert Simon
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Join Sasha Berson as he speaks with Robert Simon, Co-founder of the Simon Law Group
👉 Sasha and Robert explore:
— How Robert built a thriving law firm with his twin brother and the importance of family in business.
— The unique challenges of managing multiple businesses and family dynamics.
— How Robert stays happy and focused while growing his empire with his wife, kids, and extended family.
— What he would do if he had to start over from scratch and why failure is part of the process.
Win 70% More Clients with Video Marketing for Attorneys with Kerry Barrett
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Join Sasha Berson as he speaks with Kerry Barrett, Emmy Award-winning NBC News Anchor and Video Confidence Coach.
👉 Sasha and Kerry explore:
— Why most attorneys are naturally camera-shy and how to overcome it.
— The biggest mistakes lawyers make when recording video and how to fix them.
— How video marketing is becoming as essential as having a website.
— Simple strategies for making your on-camera presence engaging and authentic.
— Why attorneys often fear judgment from their peers more than from potential clients.
👉 Main Takeaways from t...
How to 2x Your Law Firm’s Growth in 30 Days with Kerri Coby White
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Join Sasha Berson as he speaks with Kerri Coby White, Co-Founder and CEO of KerriJames
👉 Sasha and Kerri explore:
 — How to build a self-sustaining system that turns leads into clients, clients into advocates, and advocates into referral engines​.
 — Why quick activation campaigns must work alongside a long-term branding and referral strategy​.
 — How successful firms create momentum in marketing and operations to grow with less effort over time​.
 — Why law firm owners must step out of the legal work and focus on being brand ambassadors and business leaders​.
Scale Your Law Firm to $15M+ with Brian LaBovick
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Join Sasha Berson as he speaks with Brian LaBovick, Founder of LaBovick Law Group
👉 Sasha and Brian explore:
— The biggest hiring mistakes law firm owners make and how to build a high-performing team.
— The key marketing investments that helped Brian scale his firm to $15M+ in revenue.Â
— How operational systems and processes are essential for scaling beyond a solo or small firm.
— What Brian would do differently if he had to start over today to grow faster and more profitably.
👉 Main Takeaways from the Episod...
Build a $1M+ Legal Tech Startup in 18 Months - Insights from Karl Seelbach
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Join Sasha Berson as he speaks with Karl Seelbach, Co-founder of Scribe and Managing Partner at Doyle & Seelbach
👉 Sasha and Karl explore:
 — Why the traditional court reporting model hasn’t changed in over 150 years and is ripe for disruption.
 — Insights into starting and scaling a legal-tech startup to seven figures in just over a year.
 — A platform that integrates seamlessly with Zoom to deliver high-quality testimony reporting at less than half the cost and 10x the speed.
 — Why Karl believes more attorneys should embrace innovation to simplify and e...
How Attorneys Can Gain More Clients and Credibility with a Book – Insights from Melanie Herschorn
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Join Sasha Berson as he speaks with Melanie Herschorn, Founder of Big Impact Books
👉 Sasha and Melanie explore:
 — Why writing a book can be a game-changer for attorneys and how it bridges the gap between legal jargon and client understanding.
 — The misconceptions attorneys have about self-publishing and how to protect their intellectual property while publishing independently.
 — How to transform a book into a marketing engine that drives thought leadership, client engagement, and business growth.
 — Real-life lessons from Melanie’s own experiences with predatory publishers and how those lessons...
18 Minutes to More Referrals: Ben Paul’s Proven Formula for Lawyers
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Join Sasha Berson as he speaks with Ben Paul, Founder of BD Ladder
👉 Sasha and Ben explore:
— The surprising impact of spending just 18 minutes daily on business development, adding up to over 70 hours a year of focused growth.
— Why starting business development early in your career is a game-changer.
— Strategies to overcome fear of rejection and make networking an easy habit.
— How being genuine and generous in your professional relationships can lead to a steady flow of referrals.
👉 Main Takeaways from the Episode:
<...
Learn Legal Advertising Hacks from Harlan Schillinger [125+ Law Firms Transformed!]
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Join Sasha Berson as he speaks with Harlan Schillinger, Legal Marketing Expert at Harlan Schillinger
👉 Sasha and Harlan explore:
 — The challenges and triumphs of producing the first-ever TV commercials for lawyers in 1979.
 — The evolution of legal advertising, from the early days of answering countless calls from TV ads to today's focus on digital and social media strategies.
 — The importance of integrity and client service in building a lasting reputation in legal practice.
 — How processes, from intake to case handling, are essential to scaling any law firm, whether i...
Instagram Strategy for Lawyers to Hit 250K Followers from Joe McCarthy
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Join Sasha Berson as he speaks with Joe McCarthy, Founder of JEM Social
👉 Sasha and Joe explore:
 — The importance of authentic content and messaging over superficial production quality.
 — Practical strategies for creating a content calendar and consistent posting schedule.
 — How investing strategically in your social media presence can accelerate results.
 — Why Instagram is a crucial platform for law firms looking to expand their reach.
 — How social media can indirectly generate leads, even if they don't originate directly from the platform.
👉 Main Takeaways from the Ep...
Title: How Ben Leader Boosted Conversions from 50 to 80% and Quadrupled Case Volume
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Join Sasha Berson as he speaks with Ben Leader, Partner at Elrod Pope Law Firm
👉 Sasha and Ben explore:
 — The pivotal role of joining mastermind groups to accelerate firm growth.
 — How shifting focus from practicing law to marketing and intake management transformed Ben’s law firm.
 — Strategies to optimize marketing spending for better ROI.
 — The impact of data-driven decisions on lead generation and client intake.
 — Building a centralized system for intake and case management.
👉 Main Takeaways from the Episode:
 — Ben shares how re-evaluati...
Get More Qualified Leads for Just $35/Lead – Ted DeBettencourt’s Juvo Chat Secret
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Join Sasha Berson as he speaks with Ted DeBettencourt, Co-Founder of Juvo Leads Chat
👉 Sasha and Ted explore:
— The impact of automation on content creation and distribution.
— Ted's approach to using data-driven insights for marketing decisions.
— The future of personalized customer experiences in digital marketing.
— Why businesses need to adapt quickly to stay competitive in the AI-driven world.
— The role of Juvo Chat in revolutionizing customer support and engagement.
— How Juvo Leads Chat uses AI to streamline communication and enhance user experience.
👉 Main Tak...
Insider Look at the Growth of a Multi-Million Dollar Family Law Firm
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Join Sasha Berson as he speaks with Russell Knight, Founder of The Law Office Of Russell D. Knight
👉 Sasha and Russell explore:
— The challenges of scaling a multi-million dollar law firm.
— How to manage wearing multiple hats, like marketing, sales, HR, and leadership.
— The importance of delegation in sustaining firm growth.
— Russell’s experience working with a business coach and sales consultant.
— Lessons learned from balancing client service and firm management.
— Key strategies for overcoming growth plateaus in legal practice...
The Secrets Behind The Ward Law Group's $250M Success with Greg Ward
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Join Sasha Berson as he speaks with Greg Ward, the Founder and Managing Partner of The Ward Law Group
👉 Sasha and Greg explore:
— The entrepreneurial journey from solopreneur to scaling a successful law firm
— Niche marketing strategies targeting Spanish-speaking communities
— Effective marketing and client acquisition techniques
— The importance of core values in business growth
— Scaling challenges and solutions in the legal services industry
👉 Main takeaways from the episode:
— Commit deeply to your chosen niche rather than trying to serve everyone
— Pri...
Optimizing Your Law Firm's Financial Engine with John Scott, Partner at Anders CPAs and Advisors
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Join Sasha Berson as he speaks with John Scott, Partner at Anders CPAs and Advisors
👉 Sasha and John explore:
— The importance of paying attention to data and testing different marketing strategies to see what works best for your firm
— How legal businesses, like any service business, can scale if there is demand and supply
— The ability to replicate a successful process-driven service model within a geographic area or new cities
— Focusing on cash, financials, production, and pipeline metrics on a weekly basis
What Every Law Firm Leader Needs to Know Before Acquiring: Tom Lenfestey, CEO of The Law Practice Exchange
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Join Sasha Berson as he speaks with Tom Lenfestey, CEO of The Law Practice Exchange
👉 Sasha and Tom explore:
— The importance of strategic fit in law firm acquisitions
— Developing a clear acquisition plan aligned with growth goals
— The process of searching for the right acquisition opportunity
— Financial considerations and funding in law firm acquisitions
— Buy-sell agreements for solo practitioners and small partnerships
— The significance of thorough transition planning and post-acquisition integration
👉 Main takeaways from the episode:<...
Doubling Your Law Firm Profits by Working Less with Chris Guymon, the Founder of Time Freedom for Lawyers
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Join Sasha Berson as he speaks with Chris Guymon, the Founder of Time Freedom for Lawyers
👉 Sasha and Chris explore:
— How the four-hour rule focuses attorneys' work only on cases that have funds in their trust account to ensure they are working on paid matters
— Common exceptions to the four-hour rule for certain practice areas like personal injury or contingency fees
— The benefits of the four-hour rule like being able to collect payment on nearly all hours worked and not losing money on employees...
Growing from Self-Actualization to Rainmaking with Stuart Ratzan, the Founding Partner at Ratzan Weissman & Boldt
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Join Sasha Berson as he speaks with Stuart Ratzan, the Founding Partner at Ratzan Weissman & Boldt
👉 Sasha and Stuart explore:
— The importance of continuously developing legal and advocacy skills throughout one's career
— The challenges of balancing both the professional obligations and business demands of running a small law firm
— Finding fulfillment through upholding the principles and integrity of the legal profession
— The misconception some have that personal injury law is merely "ambulance chasing" and lacks complexity
— How taking risks and working d...
Achieving Business Growth Through Proper Budgeting and Intake Management with Chris Dreyer, CEO of Rankings.io
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Join Sasha Berson as he speaks with Chris Dreyer, the CEO of Rankings.io
👉 Sasha and Chris explore:
— The importance of proper capital allocation for marketing, especially for originating new cases
— How direct response marketing requires short-term spending while brand building is long-term
— Best practices for intake systems and client experience to generate reviews
— The "profit first" mindset of allocating a percentage of revenue to profit upfront to force profitability and efficiency
— Features of excellent intake systems like training, personality a...
