Six Figure Flower Farming

This week I am chatting with Karen Kohuth of Greenhouse on Greendell in New Jersey about how she and her husband shifted from microgreens to cut flowers and grew revenue by 27 percent in one season. Karen walks through what changed on the business side of her flower farm business: niching down to one product line, using crop planning to match bouquet recipes and market demand, keeping weekly sales records, and installing simple SOPs that make harvest, bouquet making, and market prep run smoother. We also talk time blocking, training seasonal staff, and small automations like irrigation that give you...

Pull back the curtain with me on the refreshed Six Figure Flower Farming program opening November 4. I walk through the five pillars that scale a flower farm without burnout: your profit plan, crop costing to pinpoint top moneymakers, efficient farm operations that run without you, marketing that builds demand, and sales that convert CSA and retail customers with ease. You will hear how we use ready-to-go spreadsheets, pricing and break even calculators, templates, and swipe files, plus weekly live Q and A and community support. This is also the final cohort with lifetime access, which makes it the best...

At Daybreak Farm in New Jersey, Krissa and Bill Hoermann took a one-acre blank slate and transformed it into a thriving flower business that now supports both their wedding and event studio and a busy farm stand. In this episode, they share how implementing simple systems helped them cut more than 20 hours of work each week while actually increasing profits. From planting with purpose and bunching right in the field, to dialing in their crop planning and cutting back on unprofitable outlets, they’ve built a streamlined farm that gives them more time for life outside the field.

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Scaling your flower farm doesn’t always mean adding more work to your already full plate. In this episode of the Six Figure Flower Farming Podcast, host Jenny Marks walks you through a simple three-step framework to uncover hidden profit leaks, streamline your systems, and focus on what actually moves the needle. From raising prices with confidence to cutting hours of wasted labor in the field, this is the $100k blueprint every flower farmer needs.

If you’ve ever felt like success just requires working harder or planting more, you’ll love the perspective shift here. Jenny shares...

What happens when a simple New Year’s resolution turns into a thriving flower farm? In this episode of the Six Figure Flower Farming Podcast, Jenny sits down with Lee Anne of Whiffle & Hum Flower Farm to talk about her journey from wanting fresh flowers on her kitchen table to managing multiple acres of production. Lee Anne shares the gritty reality of transforming an old hay field into flower beds, balancing the grower and CEO roles, and how hiring the right help transformed her business.

One of the biggest breakthroughs for Lee Anne came from learning her tr...

Starting a flower farm is no small feat, and the truth is, most of us walk into it with more questions than answers. In this episode of the Six Figure Flower Farming Podcast, Jenny Marks opens up about the real reasons her flower farm didn’t fail—lessons learned through years of scrappy problem-solving, tough setbacks, and a whole lot of resilience. From running lean with used equipment and prioritizing cashflow, to hiring the right help, tracking numbers, and staying curious about marketing, she shares the practices that built a business designed to last.

If you’re a flow...

Running a flower farm is not for the faint of heart! In this episode, Jenny sits down with Shannon and Lynds from The Dirt on Flowers to talk about the grit, resilience, and mindset it takes to keep showing up year after year. Between unpredictable weather, endless to-do lists, and the pressure of running a profitable business, flower farming can feel like an emotional rollercoaster. Yet through it all, Shannon and Lynds share why they’ve stayed the course for nearly a decade... and how the challenges have shaped them into stronger farmers and floral entrepreneurs in the process! Su...

Building a profitable flower farm doesn’t happen overnight. It comes with plenty of mistakes, pivots, and surprising realizations along the way. In this episode, Jenny Marks is  sharing six lessons that shaped her journey to growing a multiple six-figure farm, from why you can’t do it all alone to the mindset shifts that made scaling possible.

You’ll hear how she moved past perfectionism, why relationships matter more than fancy branding, and the reason profit is far more important than flashy revenue numbers. Whether you’re just starting your flower farming journey or working to refine you...

Running a flower farm means you’re already wearing a dozen hats... but is your website pulling its weight too? In this episode of the Six Figure Flower Farming Podcast, Jenny walks through five simple tweaks that will turn your website from a digital business card into a money-making machine. From adding clear “buy now” buttons on every page to optimizing for mobile and collecting emails, these strategies are designed to help customers say “yes” without hesitation.

You don’t need a huge budget or fancy redesign to make your site work smarter for you. These easy updates can...

Running a flower farm takes grit, creativity, and the right tools to make the work sustainable. In this episode, Jenny Marks dives into the equipment that has saved her countless hours and spared her body from burnout. From affordable used tractors to must-have implements, irrigation systems, and simple game changers like hose reels and rolling racks, she breaks down which investments actually deliver the biggest return in time and money.

Whether you’re growing on a quarter acre or managing a larger farm, these tools can transform the way you work. Helping you prepare beds faster, move he...

On this episode of the Six Figure Flower Farming Podcast, Jenny sits down with Diane Szukovathy, co-founder of Jello Mold Farm and a driving force behind the Seattle Wholesale Growers Market. Diane shares the story behind Floral Standards, an in-depth resource created by the co-op to help flower farmers master post-harvest handling, improve quality, and stand out in a competitive global market. With over 200 years of combined grower experience distilled into one book, this guide covers harvest stages, bunch sizes, vase life, packing, shipping, and more.

Jenny and Diane dig into why professional standards matter for small-scale...

 In this episode of the Six Figure Flower Farming Podcast, Jenny walks through the three core stages of a flower farming business: the Hustler Stage, the Entrepreneur Stage, and the CEO Stage. From harvesting in the dark with a headlamp to hiring your first team member, each stage comes with its own challenges, bottlenecks, and growth opportunities. You’ll learn how to recognize where you are, what’s keeping you stuck, and the next steps you can take to build a more profitable, sustainable business.

Jenny breaks it all down with real stories, practical strategies, and the kind...

When I first started flower farming, I was squeezing it in before and after my full-time government job—waking up early, working late, and cramming weekends with harvesting, bouquet making, and markets. So if you’re currently balancing a day job while trying to build your dream flower business? I see you, and I made this episode just for you.

Today, I’m diving into six practical tips that helped me grow my farm without burning out. We’re talking about choosing sales outlets that fit your current schedule, simplifying your crop plan to save time and sanity...

What happens when a vegetable grower discovers dahlias? For Jenny Marks of Trademarks Flower Farm, it was the beginning of an entirely new chapter—one filled with vibrant blooms, profitable systems, and a whole lot of mindset shifts. Originally aired on the Backyard Bouquet Podcast, this republished episode takes you behind the scenes of Jenny’s flower farming journey, from throwing hay bales as a kid to building a six-figure business with intention.

This conversation covers the full arc of growing a profitable flower farm—how to niche down, how to price with confidence, and how to stop u...

If you want big, healthy blooms and strong spring sales, you’ve got to start planning now!! In this episode, Jenny explains how fall planting decisions—like ordering plugs, prepping beds, and choosing the right crops—can make or break your spring success. She shares her favorite early bloomers (hello snapdragons, campanula, and ranunculus), explains the timing pitfalls that trip up even experienced growers, and offers a behind-the-scenes look at what her own planning process looks like this time of year.

Upcoming LIVE Workshop: Profitable Spring Flowers (August 12, 2025)

Ready to drastically increase your early spring profits...

Raising a family while growing a thriving flower farm isn’t easy—but Becky Sadlowski of Rooted Flowers proves it’s absolutely possible. In this episode, Jenny sits down with Becky to talk about her journey from selling veggies at a roadside stand to managing a full-scale cut flower business with eight high tunnels, a small team, and three young kids by her side. They dive into how she bootstrapped her farm while working full-time as a dental hygienist, and how she ultimately secured land and an FSA loan through nothing but grit and flower sales.

If you're...

What’s the real reason some flower farms grow faster than others? It’s not just soil, strategy, or sales... it’s support. In this episode, Jenny opens up about her biggest business regret: not building a team sooner. It wasn’t a crop failure or a bad investment that slowed her down—it was trying to do it all alone. If you've ever felt stretched too thin or stuck doing $10 tasks instead of growing a six-figure farm, this one’s for you.

Jenny breaks down the three key departments every flower farm has: Operations, Fulfillment, and Marketing...

The dreaded July flower gap... it hits just as spring blooms fade and summer crops lag behind. In this episode of the Six Figure Flower Farming Podcast, Jenny shares how she keeps flowers (and cash flow) steady during one of the trickiest stretches of the season.

From perennials like yarrow and baptisia to early successions of snapdragons and sunflowers, she breaks down the crops that reliably bridge the gap. You'll also hear how bouquet strategy shifts during this time, and why consistency matters more than perfection.

This episode is full of practical tips to keep...

What if full-time farming isn't the dream—and part-time farming is actually the sweet spot? In this episode, Jenny sits down with James from Honeyed Acres, a third-of-an-acre veggie farm in upstate New York, to talk about running a profitable farm without giving up a day job. James and his partner Ariana both work full-time off-farm, yet still manage to run a wildly successful CSA and market stand. Their story proves you don’t need 40 acres and a tractor to make real income.

They dig into the realities of building a lean, profitable side-hustle farm—including smart invest...

Feeling overwhelmed and stretched thin in your business? You’re not alone. Whether you're harvesting at sunrise, answering emails during dinner, or scrambling to reconcile five months of bookkeeping in one night (been there), it might be time to start outsourcing. In this episode, I’m walking you through four of the most impactful areas flower farmers can delegate—so you can stop doing it all and start doing what actually grows your business.

We’ll talk through what to outsource, how to know you’re ready, and how to get past the “no one else can do it like I...

Burnout doesn’t have to be your business model. In this episode, Jenny pulls back the curtain on five powerful shifts that helped her reclaim her time, protect her energy, and still run a successful, profitable flower farm. Whether you’re drowning in harvest tasks, saying yes to every custom order, or struggling to find time for anything outside your business, these tips are a game-changer.

You’ll learn how to set and stick to realistic work hours, delegate without guilt, say no with confidence, and ruthlessly prioritize what actually grows your business (hint: not everything on your t...

Ever wonder how flower farmers actually keep it all straight—between sowing seeds, harvesting blooms, running a business, and, you know…sleeping sometimes? This episode pulls back the curtain on the real-life systems we use to manage the chaos and stay (mostly) on track.

Jenny walks through how her task management setup has evolved over time—from color-coded notebooks to digital dashboards—and the little tweaks that make a big difference during busy seasons. You’ll hear about what’s working, what’s not, and how to adapt your own systems whether you’re farming full-time or just getting you...

Thinking about starting a flower farm without acreage? In this episode, Jenny interviews Dee Hall Goodwin of Mermaid City Flowers, an urban microfarmer based in Norfolk, Virginia, who grows across four borrowed plots within her community. Dee shares how she launched her farm in a front yard and scaled using community-sourced land, all while maintaining a profitable business rooted in sustainable practices.

We dive into the logistics of managing multiple micro plots, how Dee secures land through informal leases, and what makes her new electric flower truck a smart alternative to traditional farmers markets. You'll hear how...

What does it really take to build a thriving flower farm business? In this episode, Jenny pulls back the curtain and gets brutally honest about the unglamorous side of running a flower farm. From back-breaking labor and unpredictable weather to slow growth and late nights, she lays out the tough—but necessary—truths most flower farmers learn the hard way.

Whether you’re just starting out or knee-deep in your third growing season wondering if it’s supposed to feel this hard, this episode offers a dose of validation, some real talk about the difference between employee vs. CEO...

Mother’s Day is one of the biggest revenue weekends for flower farmers—but it can also be the most overwhelming. In this episode, Jenny shares 10 lessons she’s learned from turning early-season chaos into smooth, five-figure sales. From planting and pre-orders to pricing, packaging, and simplifying your offerings, you’ll learn what actually works to boost profits without burning out.

Hear how she plans a year ahead, limits options to increase sales, and why customer service and clear systems make all the difference. Whether you had a sellout weekend or a slower one, this episode is packed w...

This week, Jenny sits down with Rebecca Kutzer-Rice of Moonshot Farm for a conversation all about building a thriving flower farming business through farmers markets. Rebecca shares how she and her husband grew Moonshot Farm from a brand-new operation into a bustling, year-round flower farm in just a few short years—and why focusing on farmers markets was a key part of their success. From running markets in one of the most competitive regions in the country to balancing life, family, and farming, Rebecca brings a refreshingly honest look at what it really takes to grow your flower business su...

In this episode, Jenny shares her tried-and-true strategies for making the most out of farmer's markets as a flower farmer. While not everyone loves them, Jenny makes the case that a good market can be one of the most profitable—and fun—sales outlets for your farm. From building a loyal customer base to marketing your CSA and other offerings, farmer’s markets can do a lot of heavy lifting if you know how to show up right.

She dives into six practical tips to increase your sales and elevate your presence at the market, including how to cre...

Negative feedback is never fun—but it is inevitable when you’re running a flower business. In this episode, Jenny shares her honest experiences navigating criticism over the years, from CSA customer complaints to unexpected Mother’s Day misunderstandings. Whether the feedback is constructive or completely unfounded, she breaks down how to process it, respond thoughtfully, and even turn it into an opportunity for growth.

You’ll learn how to identify the difference between helpful criticism and unhelpful negativity, plus strategies to respond with confidence while protecting your peace (and your business). Jenny also shares a few memorabl...

Ever wondered how to get your flower farm to show up on the first page of Google? In this episode, Jenny chats with SEO consultant Julia from Homegrown Reach, who specializes in helping agriculture and horticulture businesses boost their visibility online. They break down what SEO (search engine optimization) actually is, why it matters for local flower farmers, and the small but mighty changes you can make to help your customers find you organically—without paying for ads.

Julia shares beginner-friendly tips like how to structure your website, why having clear location info matters, how to use ke...

Feeling overwhelmed by seed starting? In this episode, Jenny shares five practical ways to simplify your process, save time, and keep it enjoyable—even during the busiest parts of the flower growing season. From streamlining your crop plan to batching tasks and ditching inefficiencies, these tips will help you stay consistent without the stress.

 Did you enjoy this episode? Please leave a review on Apple or Spotify.

Follow Jenny on Instagram: @trademarkfarmer
Find free flower business resources: www.trademarkfarmer.com

Mother’s Day is one of the biggest revenue opportunities of the year for small-scale flower farms. In fact, it’s such a major event that it can cover a huge percentage of labor costs for the entire season! But here’s the catch: success on Mother’s Day starts with preparation—months (or even a year) in advance.

In this episode, Jenny is sharing exactly how you can maximize your Mother’s Day sales, diversify your selling strategies to mitigate risks, and turn one-time customers into loyal buyers. Whether you sell at a farmer’s market, run a farm stan...

If you've ever faced setbacks, felt behind, or wondered how to recover from disaster—this episode is for you.

I sit down with Jen and Adam O’Neill of Pepperharrow Farm, who share their powerful story of resilience after a devastating tornado struck their flower farm in 2022. They open up about the destruction of their farm’s infrastructure, the emotional toll, and the incredible journey of rebuilding with the support of their community.

This is an emotional and deeply inspiring episode, packed with mindset shifts, practical disaster preparedness tips, and a testament to the strength of flo...

In this episode, host Jenny Marks explains how the 80/20 rule (Pareto’s Law) can help flower farmers streamline their business, increase profits, and reduce burnout. She shares real examples from her own farm, including:

Join Jenny at the Lean Flower Farming Workshop on July 28-29, 2025, in Clifton Springs, NY (with an opt...

When Jennifer Gulizia (@thefloweringfarmhouse) lost her flower farm, she faced a reality that many growers fear—starting over from scratch. But instead of walking away, she embraced a bigger vision. In this episode, Jennifer shares how she turned 20 acres of depleted land into a thriving regenerative flower farm and built a business that aligns with her long-term goals.

🌱 Inside this episode, you’ll learn:

In this episode, host Jenny Marks breaks down the importance of efficiency and systems in flower farming—how they can save time, reduce labor costs, and increase profitability.

She shares real examples from her own farm, including:

Plus, Jenny walks through how her Lean Flower Farming: Systems + Efficiency Workshop provides hands-on training to help farmers implement these strategies.

Wa...

“We don’t rise to the level of our goals, we fall to the level of our systems.” – James Clear

In this episode, host Jenny Marks breaks down the power of systems—how they can save you time, labor, and money, and why every farm (big or small) should have them in place. She shares real examples from her own farm, including:

In most cases, earning a living or even just earning a little extra income from your farm is going to be a lot harder with a very short growing season, rather than in a longer growing season - but that’s not a reason to give up.

In this episode, host Jenny Marks shares real numbers from her own farm to showcase how powerful season extension can be in creating a profitable business that pays you well, as well as a few tips and tricks for implementing season extension tactics on your farm.

Di...

If you’ve ever been curious about how agritourism and you-pick farms operate, including how to keep customers happy, stats to keep tabs on, or systems involved, this episode is for you.

In this episode, host Jenny Marks interviews Dale Wickham of Wickham farms as they dive into creating customer experience, systems, and mindset in order to grow a profitable and successful agritourism operation. 

Check out Wickham Farms: https://wickhamfarms.com

Did you enjoy this podcast?  Please leave us a review on Apple or Spotify!

Follow Jenny on instagram: @trad...

Ever wonder if it’s possible to start and grow a successful flower farm without taking on debt? In this episode, I’m sharing my top five tips for debt-free flower farming, based on my personal experience building a profitable business from the ground up.

I’ll walk you through:

Welcome back to the second episode in this two-part series on navigating cut flower pricing.  In the first part of the series (episode #34), we discussed:

so be sure to go back and listen to episode #34 first.

In this episode, host Jenny Marks will continue the conversation and will cover different pricing methods to consider when setting your prices, your brand positioning, and factors outside of your production that affect your flower p...