Profits Through Podcasting

Are AI-driven shortcuts jeopardizing your podcast's reputation and connection with your listeners?

AI can be a double-edged sword in health and wellness podcasting. It can offer time and cost savings, but also potentially undermine quality through editing errors like incorrect filler word removal and robotic sound enhancements.

I emphasize the importance of maintaining authenticity and consistency in your podcast's voice, illustrated through cautionary tales of AI-generated content gone awry. It’s not good enough to just blindly use AI without checking what it outputs!

I also talk about the growing trend of AI-generated so...

Is launching a podcast the next best step for elevating your health and wellness business, or are there better alternatives?

Podcasting is a strategic, highly profitable tool for many health and wellness businesses, as proven by our clients here at East Coast Studio. However, it’s not the right choice for everyone.

Today I’m examining whether podcasting is a suitable venture, particularly for brick-and-mortar establishments versus online businesses.

I offer an honest assessment of the time, commitment, and resources required for solopreneurs considering a DIY approach. I’ll check out the importance of ali...

Get ready for the email tips that every health and wellness podcaster should know!

Today I’m welcoming Amy Griffin, an expert copywriter in the women’s health and wellness sector.

Email is a massively powerful tool in building trust and communication with audiences, as well as protecting your business. Amy shares shocking stories from her clients that highlight why you need to have an email list that your podcast listeners can opt in to.

Amy uncovers strategies for crafting compelling emails, emphasizing the significance of simplicity, curiosity-driven subject lines, and clear calls to a...

Here are my insights from a podcasting event that can propel your podcast to new heights in the health and wellness niche!

I went to PodSummit YYC 2025 in Calgary this month, now I’m telling you everything I learned that you can utilize on your own podcasting journey.

I explain the powerful role of networking at industry events, AI's impact on content creation, how to really be authentic, the role of video in podcasting, and more.

This episode is packed with insights for anyone looking to elevate their podcasting game and supercharge growth!

Could personalized guest outreach and interview skills be the keys to elevating your podcast's success and expanding your audience?

It’s time to master these skills to expand your podcast's reach and influence.

Turn each guest appearance on your podcast into a powerful growth tool by tapping into their networks and giving your guests a big win as well.

It’s important to make it easy for guests to share their episodes, from providing easy-to-share links to creating engaging social media clips. You’ll learn about the use of productivity tools to streamline this p...

Ready to learn how refining your messaging will enhance engagement in your health and wellness business?

Alison McLean is a seasoned physical therapist turned highly successful business coach, who is especially knowledgeable when it comes to Instagram. Because of an unexpected job loss, Alison created Ignite Ur Wellness Business, a thriving platform that helps wellness practitioners break free from ineffective growth strategies.

We explore the challenges faced by entrepreneurs in the health and wellness sector, such as overcoming imposter syndrome and enhancing engagement on Instagram.

Alison offers valuable insights into how podcasters can...

Are you overlooking the untapped potential of task delegation to boost your business revenue and personal well-being?

Through real-life stories, I’m illustrating the pitfalls of resisting delegation in this episode. I’ll highlight the importance of focusing on high-impact activities that truly drive business growth.

You’ll hear my personal journey of overcoming delegation challenges, and learn how outsourcing routine tasks, like marketing and administrative duties, can save you time and ultimately get more out of life and business.

By the end, you'll be equipped with strategies to declutter your to-do list, priori...

What strategies can health entrepreneurs use to transform their careers and impact lives on a MASSIVE scale?

Dr. Meghan Walker, a pioneering figure in the health and wellness industry, is obsessed with the intersection between health, high performance, and entrepreneurship.

She founded Clinician Business Labs to empower clinicians to build sustainable practices and make naturopathic medicine more accessible.

With Meghan’s guidance, we highlight the unique challenges health professionals face as they enter the business world. Meghan emphasizes the importance of aligning personal passions with professional goals and leveraging skills like public speaking to...

Are you ready to transform your health podcast from unknown to unstoppable by conquering imposter syndrome and building unshakeable authority?

We explore the importance of persistence, consistency, and valuable content in establishing trust and influence. By sharing examples of engaging with smaller podcasts and crafting a well-defined brand, I highlight how these elements are crucial for expanding your network and refining your skills.

This episode emphasizes the significance of authenticity, engaging with your audience, and setting clear goals to become a trusted voice in health and wellness. I also discuss the power of repurposing content...

Transform your passion for wellness into a thriving online coaching empire!

Brian Gryn is a leading wellness coach who successfully moved away from corporate life.

We uncover how he tailored his business model during the COVID era, capitalizing on digital platforms and launching his influential podcast, "Get Lean Eat Clean," which now boasts over 450 episodes.

Brian shares his strategic insights on engaging with his ideal clientele, which are primarily men aged 35 to 40, powered by offerings like his high-ticket six-month program and a book.

We discuss the essential elements of building engagement...

Is prioritizing your health and wellness podcast’s foundational elements instead of audience expansion the key to unlocking unprecedented growth for your business?

There are some crucial business fundamentals that you’ve got to consider before focusing on audience growth for your health and wellness podcast.

I’m sharing an audit of a life coach’s podcast, revealing how basic issues like an unprofessional website and unclear client messaging can significantly hinder your promotional efforts. These issues are akin to a “leaky bucket,” where efforts to expand the audience might be wasted without first addressing these core e...

How has this podcast become a treasure trove of wellness solutions for high-achieving moms who become clients?

Tina Haupert started her blogging journey in 2008, sharing snippets of her life, including meals, workouts, and wedding planning.

However, by 2019, facing burnout and a diagnosis of ulcerative colitis, she pivoted towards health coaching, focusing on personalized health solutions.

In this conversation, she’s sharing her strategies for maintaining relevance in the dynamic online wellness world, which include leveraging Instagram in some not-so-common ways.

She discusses the evolution of her podcast Fit + Fueled Life, and ho...

What can you expect from using paid ads to promote your podcast?

For Part 2 of our series on paid ads, the platforms I’m examining are Overcast, Podcast Addict, Castro, mowPod, and AudienceLift.

Strategic paid ads can unlock impressive podcast growth. I’ll tell you how we achieved a mind-blowing 1600% INCREASE in downloads and if those numbers remained stable.

We also explore the cost-effectiveness of various advertising platforms, with one emerging as a standout option. Finally, I’ll discuss the necessity of experimenting with different platforms to optimize subscriber acquisition costs and reach the id...

What would it be like to sit down with a coach to determine how to better use your podcast to generate sales?

You’ll get an inside look at exactly that today, as we showcase a coaching call I did with Zoa Conner. She is the host of Sustain Your Vitality, which has become an essential part of her strategy to attract and engage clients for her wellness retreats and studio.

I’ll examine some areas for improvement that I think could help her get more business, such as hammering down the call to action in h...

Maybe your podcast's lack of clarity is the reason it's not converting listeners into clients!

Let’s get into the crucial process of identifying your ideal client in the health and wellness podcasting space.

Through real-world experiences I’ve had from working with hundreds of health and wellness podcasters, I’ll explore the pitfalls of vague content direction and mixed messaging that fail to engage audiences. In particular, Ill talk about a podcast I came across that’s been releasing episodes for a loooong time, but they’re making a critical mistake that I believe has stoppe...

Cold outreach on Instagram along with your health and wellness podcast is the ultimate combination!

Functional nutrition coach and creator of The Anti-Macro Method, Diana Leigh, is sharing what she’s learned from doing successful cold outreach on Instagram.

She emphasizes the importance of initiating natural and genuine conversations, rather than jumping directly into sales pitches. People can tell when you’re just selling!

Successful outreach for Diana involves building relationships over time (which she explains how to do), and those relationships can eventually lead to potential clients considering her services. With a virt...

Are you making the most of audience insights to boost listener retention and grow your podcast community?

Most health and wellness podcasters wonder how they can get listeners, but retaining those listeners is perhaps even more important.

Today I’m sharing strategies for creating high-quality audio experiences that keep people listening.

You’ll learn how to use strong introductions and teasers to hook listeners, address factors that may drive them away, and consistently deliver engaging, valuable content.

Today’s episode includes:

Learn how this two-time cancer survivor uses podcasting to open doors to new business opportunities and collaborations in the holistic wellness space!

Gena Bradshaw Vitale, founder of Holistic Human Performance, takes us through her innovative business model that blends online and in-person coaching, digital courses, and wellness products to support clients in achieving a holistic lifestyle.

She opens up about her foray into public speaking, which hosting a podcast was very useful in preparing her for. Her passion for empowering others is evident as she discusses the importance of aligning business goals with personal values...

Here’s what you need to know to build a profitable podcast that keeps listeners coming back for more.

Today I’m explaining the 4 health podcast success pillars that can transform your health-focused podcast into a powerful lead and revenue generator. They are:

Are you delivering high quality, valuable content tailored to your ideal client's needs? It’s crucial for establishing yourself as an authority.

You also need to cultivate the right audience. It's not about having millions of listeners, but the right listeners.

What about your offer—...

What are the secrets to scaling a business without sacrificing personal time or authenticity? THE Wealthy Practitioner tells all!

Stephanie Wigner has transformed her career, all the way from launching her first chiropractic clinic to building multiple seven-figure businesses, with a huge help from her podcast. She’s sharing all of her secrets to achieving business growth while maintaining a healthy work-life balance in this episode, emphasizing the power of pure authenticity in entrepreneurship.

We hear everything about the strategic evolution of her Wealthy Practitioner platform, including the launch of its podcast and mastermind program in...

It’s critically important to maintain consistency in podcasting if you want to transform it into a powerful marketing tool Today I’m sharing a cautionary tale of a former health and wellness podcasting client who succumbed to "podfade," highlighting the missed opportunities due to inconsistent podcasting habits.

Having a streamlined podcast workflow is essential to avoid the same fate.

I’ll explore strategies to make consistency feel effortless. By integrating podcasting seamlessly into your entrepreneurial routine, you can elevate your podcast into a revenue and lead-generation engine!

Today’s episode includes:

This host uses her podcast to empower menopausal women through biohacking…and makes money while helping others with her passion!

Zora Benhamou, the force behind the podcast Hack My Age, is here to share how she managed to go from health coach to podcast entrepreneur. She has seamlessly integrated her passion for health and wellness into a thriving business model, with her podcast playing a huge role.

She dishes up everything she’s learned about crafting a successful health and wellness podcast, including the challenges and triumphs she’s encountered while building a supportive community and mo...

What does podcast monetization via sponsorships looks like for health-focused entrepreneurs? Sponsorships, while sometimes seen as the ultimate goal, may not always be the best path for all health and wellness podcasters.

Instead, I share strategies on how to transform your podcast into a robust marketing tool that converts listeners into loyal clients. We examine the pros and cons of various sponsorship models and discuss the importance of keeping your message clear.

I’ll also emphasize the significance of maintaining high-quality production standards and working with professional teams to maximize your podcast's impact!

To...

What role can a podcast play in building trust and expanding a health coaching business, especially for women entering the empty nest phase?

Marnie Dachis Marmet’s story begins with a lifelong passion for health and wellness. Transitioning into health coaching in 2015, she co-hosts The Art of Living Well, which has become an influential platform for building connections while supporting both personal and professional growth.

Along with her co-host, Stephanie, they leverage their diverse backgrounds in health coaching and journalism to create engaging podcast episodes. Marnie and I explore how she balances multiple business ventures, in...

Ready to discover the key mindset shift that will supercharge your podcasting success?

There’s a mindset shift required to break free from the perfectionism trap I see many health and wellness entrepreneurs stuck in. The trap usually leads entrepreneurs to spend countless hours on tasks that could easily be delegated.

Through the story of a podcaster that recently came to me for advice, I’ll show you how letting go of the need for 100% perfection can open doors to efficiency and greater impact. I explore how streamlining processes and establishing clear standard operating procedures (SOPs...

What are the key strategies for securing influential podcast guests on your health-focused podcast?

Devan Gonzalez of Strive 11 Fitness skillfully integrates podcasting with his business to create powerful networking opportunities. His podcast, The Mindset Cafe, is his platform to promote collaboration over competition in the fitness industry.

By showcasing the importance of high-quality podcast production and authentic relationship-building, Devan shows us how a health-focused podcast can drive business expansion, establish credibility, and generate valuable leads. Join us to learn how his podcast was monumental in establishing his thriving gym franchise!

Today’s episode in...

Don’t make these often-overlooked podcast mistakes that listeners hate!

Health and wellness podcast listeners have 5 top reasons that they give up and ditch podcasts. I'm going through them today, showing you how top-notch audio quality is essential for keeping listeners tuned in, and other things that can make or break your show.

I'm also highlighting the importance of creating great content, with engaging intros and concise, value-packed episodes that respect your audience's shrinking attention span. By eliminating BORING segments and ensuring every conversation is meaningful, you’ll learn how prioritizing the listener's experience can turn...

How can you leverage podcasting to not only build authority, but also create meaningful connections that fuel your business success?

Transitioning from a purely medical career to entrepreneurship can be tough, but your podcast can be a pivotal tool to help you get there. Suzy Wraines’ podcast, "Starting a Business Simplified," has become a cornerstone in establishing her authority and expanding her network.

She shares how the podcast serves as a networking powerhouse, opening doors to collaborations and attracting clients who resonate with her unique blend of medical and business expertise. Her podcast not only ge...

Is your health and wellness podcast optimized for success, or are crucial oversights holding back your potential?

I audited a doctor’s podcast recently and was shocked at what I found. This podcast had over 100 episodes—pretty impressive. However, the whole setup of the podcast had some brutal mistakes that I’m sure were holding this doctor back from seeing bigger results.

How can optimizing your podcast's website links transform your show's reach? Are you missing out on SEO benefits that could elevate your visibility? Curious about the impact of professional collaboration on your podcast? Don't...

How does this doctor use the power of podcasting to nurture an audience and drive business growth?

Dr. Siobhan Key is with us to explore her journey as practicing physician and dedicated weight loss coach and podcaster. Her podcast, Thriving As A Physician, has published over 300 episodes and is a major lead generator for her coaching programs and workshops.

Siobhan shares the strategic role that her podcast plays in her business ecosystem, serving as a powerful tool for building connections. We hear all about the evolution of her podcasting journey, the balance between solo episodes...

Here are the strategies YOU can use for greater podcast reach and impact.

Are you ready to unlock the secrets to expanding your health and wellness podcast’s audience and transforming your show into a vibrant community hub? Curious about the strategies that can boost your podcast's discoverability and engagement? What if you could create authentic connections that lead to business and podcast growth?

Discover how repurposing content can maximize your return on investment with minimal effort. I’ll also reveal the benefits of using both paid and unpaid promotional techniques to grow your audience.

This one simple strategy will get you more podcast listeners, almost overnight—no tricks required.

Philip Pape, who successfully turned his passion for fitness into a thriving coaching business, leverages his unique personality and engineering background to deliver data-driven insights that captivate his audience, while consistently generating evergreen content ideas that deliver lasting value.

He discusses overcoming podcast production challenges, maintaining a high-frequency release schedule, and utilizing systems for efficiency. Philip also reveals how he was able to exponentially multiply his podcast downloads—which has amounted to him currently getting around 20,000 per month!

Toda...

I’m telling it all so you don’t have to make the same mistakes!

It’s been about a year since we started this podcast, and a lot has changed since the beginning. The podcast (and the whole business) has rebranded to focus on health and wellness. We moved from releasing episodes every two weeks to every week. I’ve made some fantastic connections, referring people to guests I’ve had on and receiving referrals of my own.

There are also plenty of things I did wrong, despite having years and years of experience in helping...

How did a fitness expert use podcasting to transform her gym business into a successful online coaching empire during the pandemic?

Sherry Shaban created the podcast Make Peace With Food (formerly titled Fall In Love With Fitness) and is here to share the role podcasting plays in her marketing.

Sherry offers insights into building a thriving business by prioritizing audience engagement and leveraging teamwork. She emphasizes the importance of providing value on social media and in your podcast, plus forming genuine connections to enhance your online presence.

Today’s episode includes:

You can have more podcast listeners overnight – if you’re willing to pay for it.

I’m not talking about scammy online “podcast promoters” who promise thousands of (fake) downloads. I’m talking about legit podcasting platforms where you can get your podcast in front of potential new listeners.

I recently tested promoting this podcast on five major platforms: Overcast, Podcast Addict, Pocket Casts, Spotify, and Buzzsprout.

Now, I’m sharing the full results, looking at each platform's performance metrics and cost-efficiency. This will help you determine if paid podcast advertising to grow an audience is...

A $29,000 investment in podcast guesting that leads to over $82,000 in revenue...That’s a deal we’d all take!

Chris Burres has transformed his supplement business, My Vital C, by leveraging podcast appearances. His strategic move to appear on over 100 podcast episodes has significantly boosted his sales and brand visibility.We discuss the benefits of podcasting seen by My Vital C in this episode, both in reinforcing Chris’ own understanding of his products and delivering value to listeners. Chris also provides insights into the effectiveness of unique URLs for accurate tracking and the pros and cons of workin...

Are you following all the advice from podcast gurus but still not seeing the growth you really want?

How come some podcasts hit millions of downloads and others are doomed to obscurity forever?

Growing a health and wellness podcast to over 5,000,000 downloads doesn't typically have jail time as a springboard for getting started. But that's exactly what makes Melissa Monte's journey so unique. Through sheer determination and a commitment to authenticity, Melissa channels her experiences into creating the Mind Love podcast, which centers on mental health and the power of the mind.

Melissa’s...

Could your health-focused podcast be missing out on lead generation and growth opportunities due to commonly overlooked mistakes?

I’m sharing the story of a medical professional and entrepreneur who is navigating the rocky terrain of growing her online business with her podcast. Facing challenges like ineffective marketing hires and the pressure of producing quality content, she represents many who tread this path. During our call, she told me she was spending OVER 10 HOURS editing each of her episodes, and that was only the beginning. She was even worried about not being able to fund her retirement un...

Wish you could break free from convention and travel the world while working for yourself?

With the help of her podcast, Nutrition and Life, Lisa Franz left her career as a police officer and built a thriving online nutrition coaching business.

Lisa shares her journey from Germany to 53 countries around the world, exploring how she built her online business, Nutrition Coaching and Life. She explains her insights on creating a sustainable coaching model, her podcasting experiences, and the balancing act of a digital nomad lifestyle.

Today’s episode includes:

Did you know that even if you haven't done any branding, you still have a brand?

I was ignorant to our branding mistakes for years. After repeatedly smashing my head against the wall when trying to convert more new clients, I realized a painful lesson. I had neglected some key branding strategies.

Once I realized the mistake, we worked with a business consultant, marketing company, and finally a graphic/web designer to develop and roll out our latest iteration of East Coast Studio.

Now I'm sharing the lessons with you so you can...