It's Not What You Think

40 Episodes
Subscribe

By: Celinne Da Costa

Welcome to It's Not What You Think, a podcasting journey with me - Master Coach Celinne Da Costa. Together, we unlock the infinite power within you to create a life in alignment with your highest possible Soul Destiny. My intention is to elevate your story of greatness, deconstruct limiting beliefs, and share insights on my own personal subconscious reprogramming journey, as well as those of my esteemed guests— world-class coaches, thought leaders, and educators—to turn the emotional, relational, financial, mental, and soul freedom your hearts desires into reality!

Stop Manifesting Peanuts: How to Receive What Life Actually Has In Store for You with Bestselling Author Kute Blackson | EP 71
#71
Today at 8:20 AM

Kute Blackson has spent 20 years teaching surrender to billionaires, CEOs, and peak performers. And his central claim is one most high-achievers resist: the reason you're not receiving what you want is because you're holding it too tightly. This conversation is also the story of how Celinne and Kute's paths crossed a decade before they ever spoke — and why that serendipity is proof of exactly what they're discussing.

In this conversation, Kute and Celinne explore what it actually means to surrender when you have payroll to make, goals to hit, and an entire identity built on making things ha...


The 1% Woman: How Sara D Morell and Her Team Raised $100M | EP 70
#70
03/19/2026

She was married in a Parisian château, escorted through the Louvre in her wedding dress — and felt like death inside. Five years ago, Sara D Morell was a single mom on food stamps. Today Sara and her Sanctuary Project team have raised over $100 million and are building an eco-luxury, self-sustaining mini city outside Austin. What took her from there to here wasn't what she expected to talk about — until now.

In this conversation, Celinne and Sara go into the parts that never make the stage: 16 custody hearings, hair falling out, crying on the laundry room floor while...


50 Companies and a Path to $1 Billion — What Made Him Walk Away and Choose His Soul, with New York Times Bestselling Author David Osborn | Ep 69
#69
03/05/2026

What happens when you've exceeded every goal you've set — and the voice in the mirror calls you a fraud?

David Osborn built one of the largest real estate brokerages in the U.S., authored New York Times bestselling books, co-founded GoBundance, and launched over 50 companies. By any external measure, he had won. But at 50, after surpassing his own wealth goals, he realized he'd spent decades in the kingdom of the head — sacrificing feeling, depth, and presence for discipline, accumulation, and control.

What followed was a multi-year journey from the surface back to his own heart. In t...


She Doubled Her Rates by Trusting Her Gut | A Case Study with Marie Poza | Ep 68
#68
02/19/2026

Marie Poza had a thriving wellness practice, a full calendar, and the respect of her community. What no one saw was the exhaustion underneath — the white-knuckling, the people-pleasing, the inability to say no. For years, she believed that working harder was the only path to creating more. One first session cracked that open. Through the Story Clarity Intensive, Marie began to see that her overdoing nature wasn't strength — it was a childhood survival pattern.

What followed was a four-year journey of unraveling: doubling her rates (and watching most clients stay and rise with her), building a team, laun...


Stop Talking More. Lead From Your Heart Instead | Ep 67
#67
02/05/2026

You've mastered the skills. The frameworks. The presence in the room. But there's a gap between what you know and what lands—between the words you choose and the connection you're actually creating.

Most leaders think they have a communication problem. What they actually have is a presence problem. After over a decade teaching communication, Celinne couldn't speak from her heart without crying. That contradiction revealed something most won't admit: there's a difference between performing connection and experiencing it.

In this episode, Celinne shares why connection isn't created through time but through presence, how to re...


Susan Winchester's Journey from Depleted Fortune 150 Executive to Living Her Soul's Mission (A Case Study) | Ep 66
#66
01/22/2026

For 36 years, Susan Winchester embodied success — Fortune 150 CHRO, award-winning leader, respected across industries. Yet for 30 of those years, that success was driven by a quiet, relentless belief: “I’m not enough.”

Behind the accolades was constant anxiety, perfectionism, and people-pleasing. Until one 90-minute session cracked open a 17-year creative block — and began a five-and-a-half-year journey of deep inner transformation.

In this conversation, Celinne and Susan explore what happens when high-achievers stop proving and start embodying who they truly are. You’ll hear how Susan rebuilt her relationship with time, created a business rooted in joy, and learned...


Stop Forcing Outcomes – Move from the GodZone Instead with Jaclyn Shaw | Ep 65
#65
01/08/2026

If you've mastered external success but sense there's a more powerful operating system available—one that accelerates without depleting—this conversation is your roadmap to Godzone.

Jaclyn Shaw built a seven-figure business as a mentor and coach. On the surface, everything was working. Beneath it, she'd lost her true voice in the noise of the online world—following other people's frameworks, speaking other people's language, disconnected from her own soul's truth.

The shift came when the Conversations with God books literally fell at her feet. What followed was an eight-year journey of reclaiming her authentic expres...


Speaking Even If Your Voice Shakes: Authentic Leadership for Truth Tellers | Ep 64
#64
12/11/2025

You've mastered leadership. But speaking what's actually true for you—especially when it's uncomfortable? That's the edge this episode is for.

There have been seasons where Celinne couldn't fully speak her truth. In a ceremony with 40 witnesses, she was forced to dig to the depths of her being and speak the words rising in her chest. The vibration of that truth didn't just shift her—it shifted the entire room.

In this episode, Celinne shares the hidden cost of self-silencing, the physical sensation of truth that demands to be spoken, and what happens when you have...


The Soul-Led Revolution: Transforming Business After Sabbatical | Ep 63
#63
04/11/2025

What if your business could feel as nurturing to your soul as it is profitable to your bank account?

In this powerful season finale, I reveal how my three-month sabbatical transformed not just my inner landscape, but completely revolutionized how I approach my business. This isn't just another "work-life balance" conversation—it's a radical reimagining of what a soul-aligned business can truly be.

I'm pulling back the curtains on exactly how I identified the energy leaks draining my creative life force and the specific steps I'm taking to build a regenerative business ecosystem that amplifies my...


What 3 Months of Complete Rest Taught Me About Success, Story, and Soul Alignment | Ep 62
#62
03/21/2025

What happens when an ambitious entrepreneur completely steps away from a thriving business she's built in almost a decade in business? This isn't just another burnout story of sabbatical — it's a profound journey into rediscovering what truly matters beneath the carefully constructed identities we create.

After years of scaling a successful business, I found myself at a pivotal crossroads. The external success masked an internal disconnection that demanded radical attention. I needed to meet myself again, beyond the identities of "coach," "mentor," and "business owner."

This episode reveals the three life-changing lessons I discovered during my...


Building a Personal Brand with 8-Figure Entrepreneur Rory Vaden | Ep 61
#61
02/27/2025

Listen to New York Times bestselling author and 8-figure entrepreneur Rory Vaden redefine personal brand /branding as "the digitization of your reputation." 

Moving beyond surface-level tactics, we explore how authentic personal branding isn't about social media strategies or visual design - it's about automating trust at scale and making a genuine impact through service to others.

Rory challenges common misconceptions about personal branding, emphasizing that true success comes not from creating a perfect persona, but from revealing more of who you really are. 

As AI continues to advance, he argues that authentic human co...


How to Be Healthy in the Modern World with Detoxification Expert Adam Parker | Ep 60
#60
02/20/2025

Meet Adam Parker, a detoxification expert who's revolutionizing how we think about health, performance, and personal optimization. 

In this powerful episode, we dive deep into the world of internal terrain, toxin elimination, and creating a sustainable approach to wellness that doesn't sacrifice joy.

Drawing from deep insights into bodily resilience, Adam argues that true high performance isn't about rigid restriction, but about building a solid foundational health that allows for genuine life enjoyment.

Optimal health isn't about perfection, but about creating a sustainable, joyful approach that honors both our biological needs and our h...


Bridging Wealth with God with Victoria Washington | Ep 59
#59
02/13/2025

Meet the extraordinary Victoria Washington, a 7-figure business mentor, author, and speaker on a mission to transform how we perceive and interact with wealth. 

In this episode, Victoria shares her inspiring journey of breaking away from the New Age movement and into a profound relationship with God by shedding old beliefs and creating abundance from within.

Victoria’s story is a testament to the power of faith and the freedom that comes from releasing old stories and limitations around money. What's more, she discusses how her spiritual path reshaped her views on wealth, moving beyond mat...


Aligning Your Investment Portfolio with Your Values with Financial Freedom Educator Owen O’Malley | Ep 58
#58
02/06/2025

Ever wondered if the stock market could be a force for good of investment? Buckle up, because we're about to challenge everything you thought you knew about wealth and investing!

Owen O’Malley - a financial freedom educator who supports clients with multi-million dollar portfolios - and I dive deep into the true meaning of wealth 💰and how to multiply your money through ethical investing 📉. 

We challenge conventional notions of success and go beyond cookie-cutter financial abundance advice to explore how the stock market can be a powerful tool for positive change.

Prepare to shift...


Breaking Free from Digital Codependency with Human Connection Specialist Mark Groves of Create The Love | Ep 57
#57
01/30/2025

In this raw and revealing conversation, Mark Groves, human connection specialist, opens up about his bold decision to step away from his million-follower Instagram account and the profound insights he gained about digital codependency, authentic self-expression, and the true nature of social media platforms. 

As a human connection specialist and founder of Create The Love, Mark shares his personal journey of recognizing the parallel between social media dynamics and narcissistic relationships, offering a fresh perspective on how these platforms shape our sense of self-worth and creative expression.

Through intimate stories and sharp observations, Mark explores t...


How I Lead Myself Through Change - My Behind-The-Scenes Process | Ep 56
#56
01/23/2025

Let’s dive behind the scenes into the mindset shifts and practical tools that have guided me and my clients through significant life changes over the years.

Change is an inevitable part of growth. As conscious beings, we're designed to expand continuously. But to truly transform, we must update our personality - how we think, act, and feel - to align with our soul's evolution.

I share my journey across the "river of change", from quitting my corporate job to couch surfing across the globe for a year, to growing my coaching business, to navigating he...


You Go First: How to Lead as a Pioneer, Especially When it’s Uncomfortable | Ep 55
#55
01/16/2025

Ready to shake things up and become the trailblazer you were born to be? Buckle up, because, in this episode, I'm pulling back the curtain on what it really means to let your “freak flag” fly and be a pioneer in both business and life! Leadership!

Have you ever felt that tingling sensation that you're meant for something bigger, and are you one of those weird ones who stuck out from mainstream society since you were a kid? Above all, this episode is your golden ticket to unlocking and reclaiming the unconventional rebel within.

I'm divi...


The Practical Spirituality of Running a 7-Figure Business with Lauren Tickner | Ep 54
#54
01/09/2025

Meet Lauren Tickner, a social media wizard who became a millionaire entrepreneur by the age of 23. She has graced stages alongside business titans including Alex Hormozi, Robert Kiyosaki, Gary Vee, and more. Lauren shares her evolution from fitness entrepreneur to successful business leader, and how her perspective has shifted from personal development to spiritual growth.

We dive into the elements of success, exploring the power of constraints in business, the importance of aligning values, and the shift from "me" to "we" thinking. Lauren opens up about her early struggles with anxiety. As well as her unexpected journey...


Decoding Your Body's Wisdom: The Science of Emotional Healing with Garry Lineham from Human Garage | Ep 53
#53
01/02/2025

In this groundbreaking exploration of human anatomy and consciousness, Garry Lineham reveals how our understanding of the body's intelligence network - particularly fascia, the thin casing of connective tissue that surrounds and holds every organ, blood vessel, bone, nerve fiber and muscle in place - is revolutionizing our approach to healing.

This conversation bridges the gap between cutting-edge biological research and ancient wisdom about the body-spirit connection, offering a fresh perspective on how our physical structure influences our ability to manifest, heal, and evolve.

The discussion challenges conventional beliefs about the brain's role in our...


The Revolutionary Path of Intentional Risk-Taking | Ep 52
#52
12/26/2024

In a world that prioritizes comfort and predictability, taking risks often feels counterintuitive. Yet, what if the very risks we're avoiding are the exact doorways to our most extraordinary life?

In this transformative episode, we dive deep into the art of intentional risk-taking – not the reckless kind, but the soul-guided decisions that catalyze profound personal evolution.

Drawing from powerful personal experiences, including a life-changing social experiment that began with a one-way ticket and no concrete plan, we explore how listening to your soul's guidance can transform seemingly risky decisions into intentional investments in your future se...


The Power of Feminine Energetics in Business: from Self-sabotage to Building the $85M Alpha Femme Brand, with Melanie Ann Layer | Ep 51
#51
12/19/2024

What if everything you believed about building a successful business was actually holding you back? Explore the power of Feminine energetics in Business.

In this episode, Melanie Ann Layer, founder of the $85M brand Alpha Femme, reveals why traditional success strategies might be limiting your potential. 

Through her journey from self-sabotage to extraordinary success, Melanie shares how feminine energetics and surrender can create more powerful results than rigid planning and control.

Discover why Melanie never aimed for her current level of success, and how letting go of validation-seeking and embracing faith-based action became th...


From Rock Bottom To Rising Star: A Case Study with Christine Banno | Ep 50
#50
12/12/2024

Something extraordinary happens when we finally decide to show up for ourselves fully. From Rock Bottom To Rising Star.

Meet Christine Banno, one of my clients and a Business Coach helping founders, CEOs and visionaries tap into their intuition and potential. Furthermore, she guides leaders to unlock their authentic power, access flow state, and achieve the impact and success they're destined for. 

Christine’s own journey from successful fitness studio owner to transformational leader demonstrates the raw power of choosing yourself, even when everything seems to be falling apart.

This conversation peels back the...


Wake Up From Marketing Brainwashing with Top Executive Coach Bryan Franklin | Ep 49
#49
12/05/2024

Meet Bryan Franklin, one of my mentors and an executive coach with over 24 years of experience. Bryan has helped 11 companies grow from startups to over a billion dollars in sales, working with industry leaders like Reid Hoffman at LinkedIn.

We dive into the often misunderstood world of online marketing, exploring the myths and realities of building a successful, integrity-driven business. Bryan shares his insights on popular marketing techniques, the true value of coaching. As well as how to create a business model that genuinely serves both you and your clients.

This episode aims to challenge...


How To Pivot Your Market Positioning After A Huge Identity Shift - Listen To My Private Session with Veronica Romney | Ep 48
#48
11/28/2024

In this special episode about How To Pivot Your Market Positioning, I invite you to be a fly on the wall during a private coaching session with my dear friend, Veronica Romney. Veronica is a leadership expert, international speaker, podcast host, and the creator and CEO of the Rainmaker Residency™ programs. 

We explore the behind-the-scenes realities of brand evolution. Veronica shares insights on making bold moves in business while staying connected to your authentic self. She identifies those acute “bat signal” moments when potential clients are ready to take action and how to craft a brand message that re...


Navigating the Dark Night of the Soul with Sex & Relationship Coach Luci Lampe | Ep 47
#47
11/21/2024

Meet Luci Lampe, a trauma-informed sex and relationship coach, award-winning performer, and mother of four. We recently sat down to explore the practical application of spiritual wisdom in daily life, as well as the intricacies of navigating the dark night of the soul. 

Our conversation unveils the powerful relationship between inner guidance, love, and fear, offering listeners concrete tools for navigating life's challenges with grace.

What makes this episode unique is Luci's ability to bridge the gap between deep spiritual wisdom and practical application. 

Drawing from her extensive experience as a coach and au...


Understanding Male Evolution: A Guide to Sacred Partnership Between Men and Women with Relationship & Intimacy Coach John Wineland | Ep 46
#46
11/14/2024

When it comes to sacred relationships and conscious partnerships, there's an elephant in the room we rarely address: the vast gap between male evolution and women's emotional capacities. 

This episode peels back the layers of frustration many women feel in their relationships and offers a compassionate perspective on male evolution.

Join me and John Wineland, a distinguished relationship and intimacy coach, and author of From The Core: A New Masculine Paradigm for Leading with Love, Living Your Truth & Healing the World, as we explore the delicate balance between honoring women's needs and understanding men's evolutionary j...


Watched by Millions: Lessons from a Decade in the Spotlight with Niomi Smart | Ep 45
#45
11/07/2024

Let’s dive into the world of social media influence with lessons from Niomi Smart, a trailblazer, a wellness entrepreneur, and content creator with an online audience of millions who accidentally stumbled into internet fame over a decade ago. 

From her humble beginnings as a law graduate to becoming a prominent figure in the digital landscape, Niomi shares her remarkable journey of self-discovery, transformation, and spiritual awakening.

As we explore the complexities of life in the public eye, Niomi offers a rare glimpse behind the curtain of social media stardom and shares her lessons.

S...


Why I'm Going on Sabbatical - When Your Soul Demands Sacred Slowdown | Ep 44
#44
11/01/2024

Step into a raw exploration of what happens when your soul receives a higher calling and demands evolution. Even when your logical mind resists. 

Through the lens of my personal decision to take a three-month sabbatical from my business, we dive deep into the universal mechanics of transformation and what it truly takes to make a quantum leap in your life.

Far more than just another story about burnout or business transitions, this conversation serves as a practical and spiritual guide for anyone feeling called to make a dramatic shift in their life. 

Wh...


Unlock Your Brand's Power: Mastering Multidimensional Storytelling | Ep 43
#43
10/24/2024

Unlock the magnetic power of your unique story and watch as your ideal clients naturally gravitate toward your brand. 

Today we're diving deep into the art of multi-dimensional brand storytelling – a potent tool that goes beyond mere marketing to become a catalyst for both personal and professional transformation.

Your life's journey, with all its twists, triumphs, and pivotal moments, is the secret ingredient to crafting a brand narrative that truly resonates with the right people. 

Learn how to weave your experiences, breakthroughs, and choices into a compelling story that not only attracts your drea...


Accelerate Your Awakening By Understanding the Sacred Geometry of Life with Adam Apollo | Ep 42
#42
10/17/2024

Let's dive deep into sacred geometry and decoding the universe's blueprint with Adam Apollo, a visionary leader bridging science with consciousness. As a speaker at the White House, United Nations summits, and international conferences, Adam has shared groundbreaking insights on global transitions, physics, technology, and human spirituality. He co-founded the UNIFY movement, reaching over 100 million people, and serves as a lead systems architect for transformative online academies like the Resonance Academy for Unified Physics. Adam's work is dedicated to fostering a regenerative, sustainable, and peaceful planet.

In this episode, we explore how the patterns and connections found...


The Truth About Becoming a 7-Figure Influencer with Julie Solomon | Ep 41
#41
10/10/2024

Meet Julie Solomon, a personal branding coach, bestselling author, and chart-topping podcast host. With hundreds of thousands of followers, Julie is no stranger to being a well-known influencer. In this insightful conversation, Julie cracks open what it truly means to be an influencer from a place of soul and heart.

We explore how influence stems from a sacred connection to the cosmic force within us all. She demystifies the toxicity rampant in the online space, from buying fake followers to making empty promises. Instead, Julie inspires us to turn inward, connect to nature's medicine, and operate from...


How To Lead In Your Feminine In Love & Business with Mel Wells | Ep 40
#40
10/03/2024

Meet Mel Wells, a feminine leadership and love mentor, who has worked with women for over 11 years. Mel shares her insights on how women can tap into their feminine superpowers and create businesses that align with their natural cycles and energies.

We explore the challenges of traditional masculine business models and discuss how women can redefine success to include not just financial achievements, but fulfillment in all areas of life and delve into creating a business that supports motherhood and prioritizes wellbeing. 

This episode serves as a call to action for women to reimagine their a...


Why Do This Work? A Channelled Reflection On How to Get Honest and Real About Your Impact | BONUS
09/26/2024

Dive into the deep end with me, as I share with you a transmission that I received after a meditation, which I wasn’t originally planning to share on the podcast!

In this episode, I challenge assumptions about traditional success metrics and why the good old “influence, impact, and income” trifecta won’t be enough if your business is not aligned with your core values.

Learn why becoming a better version of yourself is crucial for business success, and how this growth can lead you to use your resources more responsibly, benefiting your community and the plan...


Sexuality, Intimacy, & Relationships - Restoring Our Eco-Sexual Nature And Return To Love With Leanne Edwards | Ep 39
#39
09/21/2024

In this episode we dive deep into the realms of sexuality, intimacy, relationships and love with returning guest, friend, and mentor, Leanne Edwards.

Unpacking the confusion and often misunderstood realms of trauma-informed intimacy, on our journey home to self, sovereignty, and the restoration of the innate intelligence and beauty our human body.

Leanne challenges common myths around relationships and offers fresh, practical insights for cultivating deeper connections – with oneself, partners and with nature itself, restoring the infinite potential and pleasure of our eco-s/xual nature.

Whether you're curious about conscious relating, polyamory, or si...


I'm Not Faking It Anymore - My Journey Out Of Old Paradigm Marketing | EP 38
#38
09/12/2024

In this raw episode, I dive deep into my recent experiences with marketing in the coaching industry, sharing my journey and the shifts I'm personally making in my business to walk with more integrity and alignment with my mission. I open up about the fatigue I've experienced from strictly following industry "standards" and my process to reclaim my authentic voice in marketing.

I discuss the problematic aspects of mainstream marketing tactics, including emotional manipulation and false scarcity. And how I'm cleaning up my language and approach to ensure integrity in all aspects of my business.

...


How To Uplevel an Already Thriving Business - A Case Study with Anne-Claire Meret | Ep 37
#37
09/05/2024

Meet Anne-Claire Meret, a naturopath, coach, and trainer for coaches, as well as an accomplished author. Anne-Claire is a client I deeply admire. In this profound conversation, we delve into her transformational journey working privately with me for nearly a year.

Anne-Claire opens up about the internal shifts that allowed her to transcend self-imposed limitations. Also to embody her soul's highest calling. From rewiring beliefs around self-worth to embracing the ease of her feminine energy. Her story illustrates how the inner work catalyzes outer results.

We explore how Anne-Claire stepped into her power, speaking her...


Rewriting Your Narrative: How Understanding Your Story Leads to Transformation | Ep 36
#36
08/29/2024

I take you on a journey through my own story in this episode, sharing the pivotal moments that shaped my path and the lessons I've learned along the way. Drawing from my experiences of navigating multiple life transitions, I explore how understanding and embracing our stories can lead to powerful personal and professional transformation.

My intention for this episode is to inspire you to look at your own story, recognizing it as a powerful tool and a catalyst for creating the life you truly desire. I want to remind you that your struggles and challenges are not...


How to Attract Your Soul Mate with Garrain Jones | Ep 35
#35
08/22/2024

Meet Garrain Jones, a transformational coach and bestselling author whose journey embodies the power of mindset shifts. With his chart-topping podcast and influential presence ranking among America's top 25 coaches, he inspires millions. In this enlightening conversation, we dive deep into the topics of romantic relationships, self-worth, and the meaning of commitment.

We explore Garrain's journey from living in his car with $200,000 in debt to manifesting multiple seven-figure businesses and a thriving marriage. His story is a testament to the transformative power of changing your mindset. 

In this episode we explore the differences between masculine and f...


A Practical Guide To Navigating Massive Identity Shifts | Ep 34
#34
08/08/2024

In this impromptu solo episode, I dive into the challenging yet transformative process of navigating massive identity shifts. Drawing from my experiences and insights gained from working with clients, I explore the realities of evolving beyond our current selves and embracing the discomfort that comes with growth. 

My intention for this episode is to provide you with practical tools and perspectives to help you navigate your own identity shifts with more grace a empowerment. I want to remind you of your innate power and ability to create the reality you desire.

This episode is for y...


Trailer: It’s Not What You Think Break Boundaries, Unlock Potential
07/24/2024

We’re in a moment in time where, collectively, the veil is lifting. The truth is emerging. And… 

The It's Not What You Think podcast is back with Season 3 to expand your mind and possibilities far beyond what you ever thought was possible!

When I started this podcast, I declared that I wanted to create a space where people could feel heard and listen to the truth that transforms.

Over two groundbreaking seasons, we've journeyed through the depths of human potential, challenging many collective "truths" we thought we knew.

Now, as we st...