Rooted in Innovation

10 Episodes
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By: Tree Staple

Join Jim Mancini, Mike Nusser, and Dionisio Roman on the Rooted in Innovation podcast, where we meet with Arborists, Developers, Municipalities Workers, and other industry experts each month to explore their best tips and practices, industry insights, and current projects. Sponsored by Tree Staple, we dig deep into the tree care and landscape development industries to get all the dirt on how these experts have successfully transformed both cities and forests. Whether you want to catch up on industry news, or you’re looking for the latest landscape development tools and methods, we’ve got you covered.So, what are you wa...

How to Launch a New Product in an Old-School Industry with Taron Young
#11
Today at 4:00 AM

What does it take to bring a brand-new building product to market and actually make it stick? In this episode, veteran market developer Taron Young shares insights from 20+ years in the construction and building materials industry. From code compliance to product education, distribution channels to holding spec, Taron breaks down what it really takes to go from unknown to industry standard.

This one’s for builders, specifiers, product manufacturers—and anyone trying to launch something new in an old-school industry.

Timecodes:

00:00 – Intro to Rooted in Innovation and guest Taron Young
01...


From Permits to Infrastructure: The Unsung Work of Civil Engineers with Steve Parker
#10
02/05/2025

In this episode of Rooted in Innovation, we sit down with Steve Parker, a seasoned civil engineer with decades of experience in property development and infrastructure. Steve takes us through the unseen yet essential role civil engineers play in making our homes and communities function smoothly. From navigating permits and stormwater regulations to understanding surveying, land development, and cost factors, Steve provides valuable insights into how homeowners, contractors, and municipalities work together to create sustainable and functional spaces. Whether you're planning a home addition, a new pool, or large-scale land development, this conversation will shed light on the often-overlooked...


Combating Invasive Species: Strategies for Restoring Biodiversity with Liane DeRosa
#9
12/03/2024

In this episode of Rooted in Innovation, hosted by Dionisio Roman and Mike Nusser, and sponsored by Tree Staple, we dive into the growing challenge of invasive species with environmental expert Liane DeRosa. Liane discusses the impact invasive plants and animals have on ecosystems, from habitat destruction to biodiversity loss. She shares practical strategies for combating invasive species, the importance of planting native species, and inspiring success stories of ecosystem restoration. Whether you’re a property owner, gardener, or environmental enthusiast, this episode equips you with actionable insights to protect and restore our natural world.

Timecodes:...


The Tech Revolution in Landscape Architecture with Andrew Harrell
#8
11/07/2024

In this episode of Rooted in Innovation, host Mike Nusser and co-host Dionisio Roman sit down with Andrew Harrell, a leader in digital technology and landscape design, associated with the East Group, NC State University, and Sun Catcher Greenhouses. Andrew dives into the transformative role of technology in landscape architecture, sharing insights on sustainable greenhouse design, digital tools, and the intersection of data and nature. Tune in to explore the innovative ways technology is reshaping the landscapes we love.

Timecodes:
00:00 - Introduction to the Hosts and Guest Speaker Andrew Harrell
01:12<...


The Future of Irrigation: Wi-Fi, Wireless Solutions, and Expert Advice from Perry Russo - Part 2
#7
10/01/2024

In this episode of Rooted in Innovation, our hosts continue the conversation with Perry Russo, the owner of All County Irrigation. Perry shares his extensive experience and knowledge about modern irrigation systems, highlighting the technical aspects of spray heads, drip irrigation, and rotary heads. The conversation takes a look at the latest innovations in the irrigation industry, including Wi-Fi controllers and wireless solenoids, and addresses common challenges contractors and homeowners face in maintaining efficient irrigation systems. Perry provides insights on how irrigation systems are integral to maintaining landscape investments, offering practical tips and wisdom to both contractors and homeowners...


The Future of Irrigation: Wi-Fi, Wireless Solutions, and Expert Advice from Perry Russo - Part 1
#6
09/11/2024

In this episode of Rooted in Innovation, our hosts sit down with Perry Russo, the owner of All County Irrigation. Perry shares his journey from college student to irrigation expert, providing insights into the technical challenges and innovations in the field. Learn how Perry’s hands-on approach and passion for design have set his company apart, and discover the latest advancements in irrigation technology that are shaping the future of landscaping.

Timecodes:
00:00 - Introduction
00:27 - Perry Russo's Journey
01:50 - Why Irrigation?
03:01 - What Sets All County Irrigation Apart
04:14 - The Pu...


Secrets to Thriving Gardens in a Changing Climate with Lorraine Mancini
#5
07/03/2024

In this episode of "Rooted in Innovation," host Mike Nusser discusses the world of vegetable gardening and climate change with special guest Lorraine Mancini, a seasoned horticulturist and expert in vegetable gardening. Joined by co-hosts Jim Mancini and Dionisio Roman, Lorraine shares her Italian immigrant roots and how a small family garden growing up ignited a passion that motivated her to become a top-class vegetable gardener. She offers valuable insights on innovative gardening techniques such as companion planting, regenerative farming, and hydroponics. Lorraine also discusses practical ways to deal with pests and diseases, the impact of climate change on...


Innovative Strategies: Exploring Specifier Trends with Brian Miller of ARCAT
#4
04/16/2024

Join us for a thought-provoking discussion that uncovers the ebbs and flows of industry shifts, marketing strategies, and the essence of genuine connections in business. From the subtle nuances of spec writing to the evolving role of digital tools, explore a tapestry of insights woven with personal anecdotes and practical wisdom. Whether you're a seasoned entrepreneur or a curious listener, this episode offers an engaging glimpse into the dynamic world of modern business.

Timecodes:

Engaging Insights and Industry Trends (00:00 - 19:59)
Sales Strategies and Marketing Insights (20:00 - 23:59)
Navigating Challenges and Seizing Opportunities (24:00...


The Art of Landscaping: Crafting Success in a Competitive Market
#3
03/15/2024

In this episode our hosts dig into the pivotal role of relationships in business, offering firsthand experiences and practical advice for building trust and collaboration with clients and partners. From weathering economic storms to fostering resilience and strategic foresight, you will gain valuable insights into navigating the challenges of entrepreneurship. Through candid discussions and expert advice, this episode offers a roadmap for aspiring landscape entrepreneurs and seasoned business owners alike, emphasizing the significance of integrity, hard work, and continuous learning in the journey towards entrepreneurial excellence.

Timecodes:
(00:00 - 01:50) Introduction and Setting the Stage
(19:31...


Roots of Success: The Story Behind Tree Staple
#2
02/16/2024

Join guest-host Stephen Rosenthal in this insightful episode as he sits down with the Tree Staple team - Jim Mancini, Mike Nusser, and Dionisio Roman. Discover the revolutionary landscaping product shaping the industry. Explore Tree Staple’s journey from inception to its rise as an emerging industry leader. Delve into discussions about team collaboration, marketing strategies, and faith’s role in defining the company’s mission. Examine Tree Staple’s industry impact and future prospects for valuable insights. This episode is a treasure trove of inspiration and lessons on entrepreneurship and industry disruption, whether you’re a seasoned entrepreneur or simply...