Email Swipes
How do you sell a $20,000 product to a busy school principal who’s never heard of your brand? How do you win back public favor when the NY Times slams your company? How do you build community when your huge Earth Day initiative is shut down by a global pandemic? You send an email of course. These are real challenges that real brands faced – and solved – with email. Listen in on email experiments that worked – and didn’t – to inform and inspire your own email strategies. Every other week, an email expert will share an email story – and the following week, I’ll wal...
REPLAY: How Ness Labs grew to 100,000 email subscribers in 5 years, all founded on one simple relationship perspective (with Anne-Laure Le Cunff) | The Content Contract
Shownotes:
♻️ This is a replay episode originally aired on Feb 05, 2025. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️
When you’re sitting down to write the most important newsletter of your life, where do you even start? If you’re Anne-Laure Le Cunff, you go back to your foundational perspective – then mix your tried and true template with a meta reveal to share the story, capture it...
REPLAY: How to take your emails omnichannel | Takeaways from Love and Links
♻️ This is a replay episode originally aired on Feb 21, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️
About this episode
Let's dive into the strategies and methods used in the Valentine’s Day love letter email Devin wrote for the Bit.ly customers, featured in Episode 3.
Takeaways
(1:37) Takeaway #1: Take stock of your customer lifecycle after big changes.
(3:47) Takeaway #2: Don...
REPLAY: How Bit.ly’s Valentine’s Day email stole the internet’s heart (with Devin O'Toole of Bit.ly) | Love and Links
Show notes
♻️ This is a replay episode originally aired on Feb 14, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️
What happens when you’re about to hit deadline but legal still hasn’t given you approval? You come up with a new idea – that takes the internet by a storm. Because when you’re not trying to win the conversion battle in one day, you have the freedo...
REPLAY: Brand forward emails vs. performance marketing | Takeaways from Absurdist Adieu
Let’s dive into the strategies and methods used in the Drizly goodbye emails, featured in Episode 18.
Ideas you don’t want to miss
(06:11) Takeaway #1: Build your brand’s human side with safety nets
(06:16) Takeaway #1.1: Test your sender names
(07:43) Takeaway #2: Keep the customer front and center when using humor
(10:24) Takeaway #3: Weave branding into your email strategy
(11:32) Takeaway #4: Find mini-niches to spotlight and engage with
Links from this episode
Take a look at the emails we featured in Ep. 18
Plan more effective campaig...
REPLAY: How Drizly said goodbye in style – despite the brief requiring an absurd amount of emails (with Jared Jones) | Absurdist Adieu
Show notes
♻️ This is a replay episode originally aired on June 19, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️
How do you bid farewell to your subscribers after building a fan base who consistently posts your emails to social? Oh, and you’re not tasked with sending one or two goodbyes – your brief includes 19 (!) reminders. If you’re Jared Jones, formerly of Drizly, you lean into the h...
REPLAY: How and why to use humor in your emails | Takeaways from Reputation "Rev"amped
Let's dive into the strategies and methods used in the Rev holiday email, featured in Episode 9.
Takeaways
(2:32) Takeaway#1: Creativity isn’t magic
(3:25) Takeaway #2: Safe risks are the name of the game
(4:28) Takeaway #3: Humor is a vehicle for building connection – not just likeability
(7:03) Takeaway #4: Be understanding of clients/boss’ hesitations to risk
Links from this episode:
Take another look at the email we featured in Episode 7
Get access to Nick's class on creativity when you join Email Mastery.
Get really j...
REPLAY: How Rev used email to regain favor after getting trashed by the New York Times (with Nick Gaudio) | Reputation “Rev”amped
Show notes
♻️ This is a replay episode originally aired on Mar 14, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️
How do you win back public favor when the NY Times slams your company? They say no press is bad press, and for Nick, the NYT thumbs-down was just the opportunity he'd been waiting for. Here's how his overhaul of the Rev email program rebuilt b...
REPLAY: Why future pacing is the #1 email copy hack | Takeaways from Inbox Pause
♻️ This is a replay episode originally aired on May 8, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️
Timestamps
(3:23) Takeaway 1: Convert users by helping them to get to the aha moment
(5:13) Takeaway 2: Use fun to increase engagement, but temper it with relevance
(6:34) Takeaway 3: Use future pacing to help readers get over barriers and into their dreams
(7:19) Takeaway 4: Challenge y...
REPLAY: How adding a GIF to Tailwind's welcome email helped users visualize – and hit – their goals | Inbox Pause
Show notes
♻️ This is a replay episode originally aired on May 2, 2024. I’m resurfacing it because – as much as we love fresh content – replaying smart ideas deepens the insights. And a second listen usually surfaces something you missed the first time ‘round. So, earbuds in — pen out. Let’s make this listen actionable. ♻️
How do you convince your audience to take time out of their busy day to set the goals they need to succeed with your software? You make a crazy ask and intro yourself with a little inbox mediation – complete with visualization GIF! Because when you’re talkin...
50th Episode Bonus: global voices, big email takeaways, + ChatGPT in the kitchen?
What do eight email pros across five countries, a DIY team of one, and a ChatGPT pie recipe have in common? In this season wrap-up, we’re talking global email insights, smart teamwork strategies, and why AI still needs your brain to get email right.
Ideas you don’t want to miss
(0:53) The unintentionally internationality of this season — and why cultural context matters
(2:04) How more guests this season work with teams — and how solo marketers can build a “non-team team”
(2:33) Why AI, templates, or best practices aren’t enough — and w...
Even pretty emails should sell | Takeaways from Crafting Conversions
Let’s dive into the strategies and methods used in the Four Sigmatic Black Friday email, featured in Episode 48.
Ideas you don’t want to miss
(2:04) Takeaway #1: Vet your projects using the Four F’s
(3:02) Takeaway #2: The best copy marries creativity AND data
(4:06) Takeaway #3: Pretty emails can (and should!) be persuasive
(4:43) Takeaway #4: Let your customers fill your content calendar by mining reviews for email ideas
(6:07) Takeaway #5: My creative brainstorming process (lots of words, a little magic)
(7:06) Takeaway #6: Make sure your segmentation strategy is pulling its weight...
How we brewed Four Sigmatic’s Black Friday emails using customer reviews and a heaping spoonful of creativity | Crafting Conversions
When your client has specific email requirements that don’t fit your data-first approach, how do you earn conversions, while still maintaining that creative voice they’re looking for? If you’re me, you mine the customer reviews for punchy copy that speaks directly to the customer’s hesitations.
Ideas you don’t want to miss
(1:14) Why this dizzying campaign was different than any other Black Friday campaigns I’d worked on previously
(1:52) The #1 thing I love about Four Sigmatic emails
(2:29) How I got around the creative-first approach and snuck in some voice o...
How small businesses can successfully DIY their email marketing | Takeaways from Hyping Honey
Shownotes:
Let’s dive into the strategies and methods used in the South Mountain Bees holiday tease email, featured in Episode 46.
Ideas you don’t want to miss
(02:35) Takeaway #1: Outsource to systems, not just people
(03:41) Takeaway #2: Don't hate on pop-ups, but time them right so they aren’t hateful
(04:11) Takeaway #3: Know your audience's unique engagement signals
(07:06) Takeaway #4: Keep testing on social, but keep some exclusivity for your subscribers
(07:44) Takeaway #5: Make your One Reader someone in your life
(08:18) Takeaway #6: Avoid tease emails if you need m...
How South Mountain Bees uses email to build buzz before the holiday season (with Adriana Compagnoni) | Hyping Honey
Shownotes:
When your dad's birthday is November 30, how do you pull off a successful holiday season without sacrificing precious family time? If you're Adriana Compagnoni, you launch an exclusive pre-sale that not only builds buzz – but also carves out space to enjoy the season.
About our guest
Adriana became a beekeeper in 2012 with two hives and a lot of enthusiasm. Having over 20 years of academic experience in computer science, and being an avid gardener, she approaches beekeeping with a scientist's eye and a gardener’s mind. Because of the susceptibility of bees to pest...
Email marketing is not an end, it's a means | Takeaways from Fixing Fatigue
Shownotes:
Let’s dive into the strategies and methods used in the Webroot lead gen email, featured in Episode 44.
Ideas you don’t want to miss
(02:26) Takeaway #1: Email is not an end, it's a means
(04:15) Takeaway #2: Identify your product as a solution or a delighter to plan your approach accordingly
(05:14) Takeaway #3: You can only forego email basics if you're small
(05:40) Takeaway #4: Strategy-first - copy, code, and design second
(08:12) Takeaway #5: Value alignment is often just a differentiator, not a purpose driver
Links from this epis...
How Dusk’s last minute lightning bolt landed a 62% form fill rate from a burnt out email list (with Heather Hurd) | Fixing Fatigue
When your audience is tired of your generic, list-wide emails, but your content and segmentation has improved – how do you convince them to start opening again? If you’re Heather Hurd of Dusk Marketing, you make a bold decision to change the sender name – and increase conversions from 0% to 34% open rates in just weeks, with a 26% click-through rate and 62% form completion.
About our guest
Heather Hurd is a marketing leader, keynote speaker, and the CMO and founder of Dusk Marketing. In this role, Heather provides brand and content marketing consulting to help you create the strateg...
Even a $1 price increase email is risky | Takeaways from Raising Rates
Shownotes:
Let’s dive into the strategies and methods used in the Detrack pricing increase email, featured in Episode 42.
Ideas you don’t want to miss
(04:08) Takeaway #1: Create a game plan for adoption, especially when customers differ from users
(04:49) Takeaway #2: Money is not logical - even a $1 increase will bring up the migration question
(06:50) Takeaway #3: Sweep your copy for show vs. tell
(07:56) Takeaway #4: Add a curiosity element to clear subject lines to entice opens
(08:40) Takeaway #5: Sweep your copy for specificity
(10:10) Takeaway #6: Don't get too...
How Detrack used a simple feature table in email to increase prices amidst economic uncertainty – without losing customers | Raising Rates
Shownotes:
When you're a logistics app that hasn't raised prices in close to a decade – during economic uncertainty and amidst industry-wide price hikes – how do you break the news without breaking customer trust? First, craft a transparent, compassionate email – then swipe a simple progress infographic to prove value.
Ideas you don’t want to miss
(3:11) Why the Detrack app is “ugly” (their words!)
(4:43) The 2 factors that made Detrack nervous about communicating their upcoming price increase – and the hidden blessing in the negativity
(5:28) The basic strategy every pricing increase series needs
(5...
No feedback is also feedback | Email Takeaways from Sentiment Score
Shownotes:
Let’s dive into the strategies and methods used in the Collishop birthday email, featured in Episode 40.
Ideas you don’t want to miss
(3:12) Takeaway #1: Start small and scrappy
(5:42) Takeaway #2: Unexpected insights can come from unconventional approaches
(08:19) Takeaway #3: Diversify your customer feedback collection
(10:31) Non-Takeaway #4: How people don’t provide feedback is just as important as how they do provide feedback
(11:30) Takeaway #5: Creative button copy belongs in secondary links
(12:17) Takeaway #6: The key to successful luxury emails? Storytelling
Links from this episode
T...
How Collishop used email ratings to boost birthday conversions by 63.8% (with Jasper Van Laethem) | Sentiment Score
When your client’s legacy tool lacks the most basic email functionality, where do you even start? If you’re Jasper Van Laethem, you start with a simple birthday email – and then use sentiment data to uncover a massively important piece of feedback that – with a few unintuitive tweaks – boosts conversions by 63.8%.
About our guest
Jasper is an email marketing and CRM expert with over 12 years of experience. He has worked at some great companies, including Nestlé, Lidl, and Colruyt Group. Jasper is also a speaker at international conferences, delivering several speeches at events such...
FIRST_NAME is not email personalization | Takeaways from Voter Variations
Let’s dive into the strategies and methods used in the BBC election results email, featured in Episode 38.
Ideas you don’t want to miss
(02:53) Takeaway #1: When you don’t get replies, lean on other pulse metrics
(04:06) Takeaway #2: Go beyond first name personalization for deeper impact
(05:01) Takeaway #3: Get the most out of your evergreen emails by iterating on the full user journey
(05:32) Takeaway #4: Spend 5 minutes a day reading promo emails
Links from this episode
Take a look at the emails we featured in Ep. 38
Plan...
How the BBC delivered election results via email – as the votes were counted – for 650 constituencies across the UK (with Jay Oram) | Voter Variations
When you're sending personalized election results to millions of people across hundreds of constituencies, how do you pull it off —especially since results only start rolling in at 2 AM? If you're Jay Oram, Head of Development at Action Rocket, you build a sophisticated system of automation, live data rendering, fail-safes – and sheer dedication – to deliver real-time results straight to voters' inboxes.
About our guest
I love email development, the challenges, the code, the community. Day to day I look after the code me and my team create at ActionRocket.
Ideas you do...
Don't write emails in a silo | Takeaways from Template Teamwork
Let’s dive into the strategies and methods used in the Semrush case study email, featured in Episode 36.
Ideas you don’t want to miss
(02:58) Takeaway #1: Use 1-off communications as a testing playground
(04:15) Takeaway #2: Don’t just collect data, use it too
(05:27) Takeaway #3: Make room for the crazy
(05:51) Takeaway #4: Share, collaborate, and build in public
(06:08) Takeaway #5: Change up the sender name and branded elements to create a pattern interrupt
(08:05) Takeaway #6: Tap into your teams for insights
(09:05) Takeaway #7: First strategy, then copy
Links...
How Semrush moshed their two best emails into a single template that wins across price points and products (with Taylor Raffa) | Template Teamwork
What happens when you’re reviewing email performance and a team member suggests combining your two best emails? If you’re Taylor Raffa of Semrush, you agree – and develop a home run email that wins again and again across all products and price points.
About our guest
Taylor Raffa is the Mass Email Team Lead at Semrush, a leading SaaS platform for digital marketing. Her team crafts engaging newsletters, drives impactful campaigns, and fosters a strong culture of connection. With over a decade of international email marketing experience across diverse industries, Taylor has worked in the US...
It's your contractual right to promote yourself to your email subscribers | Takeaways from Content Contract
Let’s dive into the strategies and methods used in the Ness Labs book reveal email, featured in Episode 34.
Ideas you don’t want to miss
(08:24) Takeaway #1: Use storytelling for these 2 reasons
(09:13) Takeaway #2: Email is all about relationships – and relationships are emotional
(09:49) Takeaway #3: Take risks, then massage your strategy to reduce risk
(10:41) Takeaway #4: Introduce pattern interrupts to balance familiarity with freshness
(11:38) Takeaway #5: Use email signatures to kill 2 birds with 1 stone
(12:19) Takeaway #6: It’s your contractual right to promote yourself to your readers
(14:10) Takeaway #7: Provide v...
How Ness Labs grew to 100,000 email subscribers in 5 years, all founded on one simple relationship perspective (with Anne-Laure Le Cunff) | The Content Contract
When you’re sitting down to write the most important newsletter of your life, where do you even start? If you’re Anne-Laure Le Cunff, you go back to your foundational perspective – then mix your tried and true template with a meta reveal to share the story, capture its weight, and inspire action.
About our guest
Anne-Laure Le Cunff is an award-winning neuroscientist, entrepreneur, and author. She founded Ness Labs, an online learning platform offering evidence-based resources for professional and personal growth, which weekly newsletter has more than 100,000 readers. She is also a researcher at the Ins...
Your customers don't have to love your emails | Takeaways from Reply To
Let’s dive into the strategies and methods used in the Doodle welcome email, featured in Episode 32.
Ideas you don’t want to miss
(03:47) Takeaway 1: Know your audience and tailor your strategy to their reality.
(04:35) Takeaway #2: Always remember that your first sell is the internal team, not just the subscribers.
(05:42) Takeaway #3: Weigh the pros and cons. We may be best serving our customers, even if they think we’re doing things wrong.
(07:17) Takeaway #4: Know your lines. What matters to you as a brand? What matters to you for your custom...
How Doodle played with email to push pain point buttons and increase paid upgrade conversions by 64% | Reply To
When your market is challenged by a huge pain point but doesn’t have much experience with paid software plans – how do you gain trust and credibility to win upgrades? If you’re me, writing emails for Doodle, you throw in some comic relief – and show up when they need you, with a behavioral-based onboarding flow that goes heavy on voice… and increase paid conversions by 64%.
Ideas you don’t want to miss
(03:21) The goal of the emails in this sequence – and why things are different nowadays
(03:57) Why we decided to go hard on voice
...
Plain text emails might be exactly what your email marketing strategy is missing| Takeaways from Winning Winback
Let’s dive into the strategies and methods used in the SparkToro feedback-slash-winback email, featured in Episode 30.
Ideas you don’t want to miss
(03:54) Takeaway 1: 1:1-style personal emails don’t have to be (or usually shouldn’t be) all or nothing
(04:48) Takeaway #2: Flex those humility muscles before asking for customer feedback
(05:55) Takeaway #3: Use email content to take shared values further
(08:00) Takeaway #4: Learn (and use) your customers’ lifecycle
(08:49) Takeaway #5: Use choice to increase relevance when you don’t have the right data
(09:17) Takeaway #6: Don’t blindly follow your co...
How SparkToro prioritizes feature requests, builds relationships, and shares killer pasta recipes with a combo feedback-retention-winback email (with Rand Fishkin) | Winning Winback
When your audience only needs your software inconsistently, how do you distinguish between disappointment or product misalignment – and natural lifecycle usage? If you’re Rand Fishkin, you send an all-rounder email that collects product feedback, updates churned customers, and improves the world’s home Italian cuisine – all at the same time.
About our guest
Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software, and indie game developer Snackbar Studio. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founde...
Email best practices are meant to be broken | Takeaways from Cold Connections
Let’s dive into the strategies and methods used in the PodMatch cold pitch, featured in Episode 28.
Ideas you don’t want to miss
(04:50) Takeaway 1: Look at cold pitching as a sprint, not as a project
(05:06) Takeaway #2: The more research you have, the stronger your hypotheses are going to be
(05:55) Takeaway #3: Give yourself the time to let the full process happen, without pressure
(06:08) Takeaway #4: Be quick with cold (but not in the way you think)
(07:12) Takeaway #5.1: Don’t be scared to follow up
(07:41) Takeaway #5.2: Find that b...
How PodMatch overhauled their cold email strategy to better build relationships and help more podcasters succeed (with Alex Sanfilippo) | Cold Connections
When you’ve built your business on a serve-first mindset – how can you rethink cold email to reflect that mentality? How can you show perfect strangers that you’re here to guide and support – whether or not they become a customer?
If you’re Alex Sanfilippo of PodMatch, you disregard your mastermind’s “don’t do it!” advice and offer your $1,200 course, completely free – and build relationships as you build up the global podcasting community.
About our guest
Alex Sanfilippo is the founder of PodMatch.com, a software that automatically matches podcast guests and hosts for intervi...
Personalization in email marketing isn't as simple as you think | Takeaways from Personalized Problems
Let’s dive into the strategies and methods used in the Powtoon webinar registration email featured in Episode 26.
Ideas you don’t want to miss
(04:54) Takeaway 1: Use data to personalize for relevance, not for attention
(06:03) Takeaway #2: Collect data! Interviews, reviews, polls – whatever, wherever, it’s such critical stuff
(06:32) Takeaway #3: Make sure you’re using the right kind of data for personalization
(07:40) Takeaway #4: Weigh the complexity of personalization vs. the output and value it’ll give you
(08:24) Takeaway #5: Lean more on behavioral data than on data that you ask for
<...How Powtoon swiped a hack from their sales rep to increase email opens – and webinar attendance (with Anna Levitin) | Personalized Problems
When you have robust data on your leads’ pain points – how do you best use it? If you’re Anna Levitin and the Powtoon team, you use your leads’ language to craft highly relevant subject lines – and increase email opens, webinar registrations, and webinar attendance rates.
About our guest
Anna Levitin is an Email & Lifecycle Marketing Specialist, formerly Email & Marketing Operations Lead at Powtoon. Anna is an email enthusiast with a talent for AB tests, segmentation, and positive ROI. Cultural anthropology background empowers her passion for understanding customers' behaviors, anticipating their needs, and delivering personalized content. Sh...
Why you shouldn't run email split tests | Takeaways from Doughnut Diversification
Let’s dive into the strategies and methods used in the Harvie free gift email, featured in Episode 24
Ideas you don’t want to miss
(02:47) Takeaway #1: Judge carefully
(04:11) Takeaway #2: Segment your list… but… do so with a grain of salt.
(05:29) Takeaway #3: Test your offers before defaulting to that discount
(06:26) Takeaway #4: Use research to answer your questions
(07:00) Takeaway #5: Use email to test what research can’t answer for you
(07:55) Takeaway #6: Match your copy to what your audience needs to hear
(08:53) Takeaway #7: Realize that there is no obje...
How we varied Harvie's email offers, thanks to a cult favorite doughnut shop | Doughnut Diversification
When you’ve slashed your membership price for four big, back-to-back sales, how do you go back to simpler offers – especially when you know your best customers aren’t even coming for the discounts? Listen in on how we took advantage of a favorite local pop up to build a non-discount-but-still-exciting promo for Harvie.
Ideas you don’t want to miss
(01:21) How Harvie founder’s unique background gave rise to Harvie
(03:29) The 3 reasons we needed to rethink Harvie’s promotional offers – and the 1 thing that made it tricky
(04:58) The lightbulb moment – and why it worked...
The RIGHT emotions to layer into your email copywriting | Takeaways from Choral Closing
Let’s dive into the strategies and methods used in the Copyhackers cart close email, featured in Episode 22.
Ideas you don’t want to miss
(04:39) Takeaway 1: Use your resources the way that works best for you, not how everyone says you should
(07:42) Takeaway #2: Would you say this in real life? Maybe that’s okay, maybe it’s not, but you need to dig into the why
(08:22) Takeaway #3: It’s your job to take the reins on emotion
(09:55) Takeaway #4: Every touchpoint is a branding opportunity. Which means every email is a branding...
How Copyhackers used their cart close email to serenade (yes! serenade) their decision-making stragglers – and empower confident decision making (with Ry Schwartz) | Choral Closing
When you know your best prospects are feeling the pressure of cart close – how do you shift the tone to empower decision-making from a confident place? If you’re Ry Schwartz of Copy School, you serenade your subscribers right through the doors of your program.
About our guest
Ry Schwartz has been deep in the trenches for dozens of 6- and 7-figure program launches and evergreen funnels. He’s written for and/or consulted with top online entrepreneurs and trainers like Amy Porterfield, Todd Herman, London Real, Josh Shipp and Dan Martell just to name a few...
Your UX is killing your email performance | Takeaways from Coding Quizzes
Let’s dive into the strategies and methods used in the Sinch April Fool’s Day email, featured in Episode 20.
Ideas you don’t want to miss
(02:26) Takeaway 1: Block the big things into your content calendar
(02:09) Takeaway #1.1: Feeling pressured by certain email norms? Strip it down to the why and reformat accordingly
(02:48) Takeaway #2: Don’t stop until you hit the dead end of the customer experience
(05:08) Takeaway #3: Build brand loyalty when you use (real) exclusivity
(05:28) Takeaway #4: Find good mentors. Or… maybe be a good mentor.
(06:18) Takeaway...
How Sinch for Email leveraged interactivity (and April Fools) to get a handle on their multi-segment audience (with Megan Boshuyzen) | Coding Quizzes
When your audience is a bunch of email developers, designers, and marketers – split across three different products – how do you wow them… and segment them… at the same time? If you’re Megan Boshuyzen, you develop a dozen interactive April Fool’s Day emails that deliver a perfectly crafted, Buzzfeed-style user experience.
About our guest
Megan Boshuyzen is the award-winning Senior Email Developer at Sinch Email, overseeing email development for Sinch Mailgun, Sinch Mailjet, and Sinch Email on Acid. She also leads Email on Acid’s monthly “Notes from the Dev” show, helping to advance...
