The Boardroom Podcast

When your business is stagnant or declining, most entrepreneurs make the fatal mistake of throttling back their marketing while they "fix things." 

This episode reveals why that's completely backwards and how we've turned around multiple blue chip clients who were stuck in revenue decline. 

We break down the exact case study of a client who was splitting her messaging between plant-based and menopause markets, confusing her audience and killing her conversions. 

The moment we had her abandon the plant-based angle and go all-in on menopause only, she generated 16 sales in a single week and...

The difference between entrepreneurs who scale and those who stall often comes down to habits.

In this episode of The Boardroom Podcast, I sit down with Taylor O’Hare, one of the most respected SDR managers in the high-ticket game.

Taylor has helped build sales teams that produced millions in cash collected and worked alongside industry heavyweights running multi-million-dollar offers.

We unpack the essential habits of highly successful entrepreneurs,  the systems, leadership principles, and culture builders that separate winners from the rest.

You’ll hear why most SDR teams fail, how to cr...

What’s up, good fam, Iggy here. 

In this episode of The Boardroom Podcast me and Tikis get real about why most entrepreneurs struggle to generate leads and scale their business. 

Everybody wants to blame ads, platforms, or budgets but the truth is most people have weak offers and poor positioning.

We break down why the businesses crushing it with Charlie have clear marketing, strong demand generation, and founders who understand sales, while the ones that stall usually treat ads like organic posts and wonder why nothing sticks. 

Organic sales can fool...

In business, your reputation is your real currency. Revenue might keep the lights on, but reputation builds a legacy. 

In this episode, we unpack why protecting your name is worth more than chasing short-term sales,  and how doing right by your customers can actually grow your business over time.

I share a story where I refunded a massive amount in sales after a product didn’t deliver as promised. It stung in the moment, but it kept our brand clean and our customers speaking positively about us. 

Tikis shares a clothing order nightmare where...

Everything hit at once.

We’re in the middle of a massive transition, and everything’s breaking at the same time.

New infrastructure. CRM overhaul. Website rebuild. Product redesign. Dev turnover. Competitor impersonation. 

It’s one of those moments where everything you used to rely on starts crumbling, and you realize the systems that got you here won’t get you to what’s next.

In this episode, we break down what it looks like when a business hits its breaking point: infrastructure collapsing, systems failing, team shifts, product overhaul, and outside thr...

Most businesses don’t fail because of a lack of effort, they fail because they’re built on guesswork. No systems, no structure, no real communication across the team. 

In this episode, we’ll walk you through the bulletproof formula we’re using to turn Charlie into a company that wins by design, not by accident. 

We’re breaking down how to engineer your marketing so leads come in pre-qualified, how to structure your sales process so conversions are natural, and how to deliver results in a way that doesn’t rely on superstar talent. 

And most...

Top-tier tips and the discipline behind building a billion-dollar business aren’t found in the loud moments—they’re built in the quiet ones.

We just let go of someone important. Not because we wanted to, but because it was time.

Most people get this part of leadership wrong. I used to. But this time, we did it right.

This conversation isn’t about hype. It’s about the real work. The hard decisions.

The quiet moments that define whether you’re just running a business or actually building something that lasts.

Every founder dreads that moment when the best person looks you in the eye and says they’re leaving. It feels personal. It feels like a setback. I’ve been there. I know what that weight feels like.

But I’ve also learned that losing people doesn’t always mean losing momentum. Sometimes it exposes what you’ve been ignoring. Sometimes it forces you to lead different, think bigger, and rebuild stronger.

In this episode, I’m sharing real lessons from the trenches. What happens when good people leave. How it challenges your systems, your vision, your...

You can’t fake it anymore.

The coaching game has changed. The agency game, too. 

What worked even 12 months ago is dead. Cookie-cutter funnels, random lookalike targeting, copy-paste webinars—done.

If you’re serious about growing a high-ticket offer, this episode gives you the real blueprint. 

What’s working? What’s not? And what the top 1% are doing that the rest of the market hasn’t caught up to yet.

We’ll walk you through how the smartest coaches and consultants are using AI to collapse time. 

How they’re engin...

When most people start winning, they throw their feet up, take a breath, maybe even post some self-congratulatory BS on LinkedIn. Not me. 

That’s exactly when I tighten the screws and ask, “Where are we slipping?” 

In this episode of The Boardroom Podcast, we break down what happens behind the scenes when we hit a growth spurt and why coasting is the fastest path to crashing.

We’re in a season where things are heating up at Charlie. Leads are flowing, clients are enrolling, and momentum’s picking up steam. But that’s not a cue to...

What’s up fam. 

On this episode of The Boardroom Podcast I’m breaking down the secret AI hiring system we built to scale our team faster than ever. 

If you’re still hiring the old way you’re already behind.

I’m showing you how we used a custom GPT to screen candidates grade resumes and hire top talent fast without sacrificing culture or values.

We went from 200 resumes to 3 A-players in just 2 weeks. 

I’m sharing the exact process of how we built it and the championship DNA I look for...

You ever look at your revenue and wonder why your bank account still feels broke?

Yeah we talk about that.

The Boardroom Podcast is where business owners, founders, and operators get the real playbook. 

I’m Iggy Odighizuwa, founder of Charlie AI, and every episode Tikis and I break down what it actually takes to scale a business that makes money and keeps money. 

No gurus. No recycled advice. 

Just real numbers, real strategy, and real conversations from inside the trenches.

We show you exactly how we are b...

February was rough. Like really rough. 

We lost accounts, the product broke in ways we didn’t expect, and we had to make some hard decisions on the team side. 

In this episode, we discussed what it actually looks like when things hit the fan, not just how we dealt with it, but how we made decisions under pressure without losing sight of the bigger picture.

Tikis and I also break down why we said no to Blue Chip for a year and a half… and why saying yes too early would’ve tanked e...

SDRs and BDRs are about to be irrelevant. 

In this episode, I break down how AI tools like Charlie are taking over the front end of the sales process, qualifying leads with real financial data and moving them straight to the closer without friction. 

No more fake discovery calls, no more wasted time. 

Just sharp segmentation, fast decisions, and a sales flow that actually respects your calendar.

We also get into why feeding the right data back to Facebook changes the entire game, how energy management beats time management every time, and...

Yo, real talk - we need to address the elephant in the room that's killing your business. 

Everyone's out here talking about marketing and sales, but nobody wants to talk about what happens when your team isn't performing.

I'm breaking down the raw truth about handling underperforming employees in this episode. No corporate BS - just real lessons I've learned from both sides of the table. 

You'll learn my four C's of leadership that changed everything for me, and why you need solid data before making any moves.

If you're dealing wi...

What’s the best way to bring in high-ticket clients without driving yourself crazy? 

Which sales funnels make money, and which ones are a complete waste of time? 

In this episode, me and Tikis break it all down—no fluff, no theory, just real experience from what we’ve actually tested (and what we’ll never touch again).

We’ve tried it all. DM ads, VSLs, webinars, challenge funnels, group communities… 

Some work fast but will burn you out. Others take more effort upfront but scale like crazy once you get them dialed in...

Yo! What's up, everyone?

Back with another episode where we're getting REAL about something that's driving me crazy - watching good entrepreneurs destroy their businesses because they can't stop changing shit. 

Tikis and I have seen it all - from people nuking $20K/month funnels because some guru told them to, to entrepreneurs with "squirrel syndrome" chasing every shiny new strategy they see on YouTube.

Today, we're calling out the BS and showing you how to do it right.

This episode is straightforward for anyone feeling stuck or tempted to flip t...

What's going on crew, welcome back to The Boardroom Podcast where we help you stay calm, change lives, and have a business on your terms.

Listen up - I'm coming at you solo today to break down something that's been on my mind.

We'll talk about why being truly obsessed with what you do isn't just some motivational BS - it's what separates the people making real money from those just playing business.

Here's the thing: I've watched two of my brothers make it to the NFL, and let me tell you...

What's a good crew!

Back with my boy Tikis and we're getting REAL about what's been going down at Charlie. 

Like, straight up - our business just went from cruising to CRAZY in about 72 hours.

Truth is, we spent TWO WHOLE YEARS trying to figure out who tf we actually wanted as clients. 

No cap - we were taking ANYONE with a pulse in the beginning (biggest mistake). 

Watch what happened when we finally nailed down our perfect client...

Quick reality check: if you're spending over $5K o...

Yo, what's up crew!

Back with another raw episode of The Boardroom Podcast, and this one's hitting different. 💯

I had to bring Tikis in because we keep seeing the same thing happen - good entrepreneurs making terrible decisions because they're stuck in their feelings.

I'm talking about people who are shutting down winning campaigns because they "feel" like it's not working, or freaking out over two slow days when their month is crushing it.

Real talk? Me and Tikis almost lost it yesterday when a client was ready to blow up the...

Yo, what's up crew!

Welcome back to another episode of The Boardroom Podcast where we help you stay calm, change lives, and have business on your terms.

Today, I sat down with my man Tikis to break down something that's completely revolutionizing how we run our business — our AI "Genie" system.

Real talk—we've taken what used to be a 14-day client setup process and reduced it to just ONE HOUR using AI. And that's just the beginning.

We're diving into how we're using AI across our entire business, from content crea...

Yo! If you're tired of the typical "build a course and make millions" BS, this episode is going to blow your mind.

I brought on Amanda Northcutt, an ex-Silicon Valley executive who's flipping the creator economy on its head.

She took a devastating health crisis that forced her from 80-hour workweeks down to 20 and turned it into a framework that's helping experts build legitimate premium businesses.

Here's why this episode hits differently:

Amanda breaks down why most people start with the WRONG offer (and how to fix it)

She...

Yo, what's up crew! Welcome back to The Boardroom Podcast.

Got something special for you today - Tikis and I are breaking down exactly how we slashed lead costs from $25 to $5... and I mean EXACTLY.

No fluff, just the real breakdown of what's working right now.

Listen, I see too many people out here messing with their ad copy when their opt-in pages are straight up broken. Today, we're fixing that.

We're diving into:
- The perfect opt-in page structure (it's simpler than you think)
- How we use...

Hey crew!

Just dropped a massive episode that's going to ruffle some feathers in the AI sales world. Let me tell you why I'm so pumped about this one.

You know how everyone's talking about AI being the future of sales?

Well, we're not just talking – we're building it. In this episode, I sat down with my team to break down some game-changing updates we've been cooking up at Charlie.

Here's the thing that most AI companies get wrong: they try to force you into their ecosystem. It's like they're saying, "He...

Let's be honest – most of us got into the fitness industry because we're passionate about helping people transform their lives, not because we love staring at spreadsheets.

I've consulted with hundreds of fitness business owners, and I can count on one hand the number who've told me they're excited about crunching numbers or analyzing cash flow statements.

That's exactly why I knew my recent conversation with Lauren Schoenfeld, the money expert for health and fitness businesses, would be game-changing for our community.

As a former Equinox finance executive who helped weather the COVID st...

What is going on crew, welcome back to The Boardroom Podcast.

Today I'm bringing you a special encore episode with someone I've been watching closely in the online business space — Dan Suckling.

Now, I've got to tell you why I'm so excited about this conversation. Dan and I actually go way back to when we were both running fitness masterminds.

I used to funnel hack him (I'll admit it!) because I loved how he positioned his offers and his polarizing messaging style. The guy just got it right.

But what's really fa...

What's up guys! Welcome back to The Boardroom Podcast.

Yo, we need to talk about something real today. If you think you can build a great product without getting your hands dirty with your team, you're trippin'.

I see too many leaders out here acting like they're too good to jump in when shit hits the fan.

Me and my boy Tikis are breaking down why that's *BS*.

We're talking about why I always tell my team I got them before clients, why I'll eat sh*t and own it when...

Just dropped a game-changing episode with Omeed Tabei, and trust me, this isn't your typical boring legal talk.

He's built his whole practice around actually helping online business owners and startup founders get their legal stuff right.

We went deep on something every agency owner needs to hear - how to make your business actually sellable. The crazy part? Most people do it completely backwards.

They wait until they're burned out, desperate to sell, then wonder why buyers aren't jumping at their offer.

Omeed broke down exactly why that doesn't work...

Real Talk: Why You're Getting Played in Commercial Real Estate (And What to Do About It)

Just wrapped an eye-opening conversation with Colin Carr, and let me tell you - if you're handling your own commercial lease negotiations, you're probably leaving hundreds of thousands on the table.

Colin dropped some serious truth bombs about how landlords are banking on your ignorance. Get this: the average lease renewal his team handles saves clients over $200,000. Not because they're doing anything magical, but because they understand the game landlords are playing.

Here's the wild part...

What happens when three powerhouse entrepreneurs join forces to take on the biggest challenges in business growth? Meet Issa Dugum, Joe Vega, and Jonah Lavitt.

These three are flipping the script on traditional growth strategies, with a bold approach that’s anything but conventional.

They don’t just offer cookie-cutter solutions; they dive deep, identify weak spots, and unapologetically disrupt business norms. 

Their ride-or-die mentality and no-nonsense approach to scaling could be exactly what your company’s been missing. But is their method too radical, or is it the future of sustainable growth?

...

In this episode of The Boardroom Podcast, Iggy Odighizuwa sits down with long-time friend and business partner, Andrew Gaussen (aka AG). Since meeting in 2019, these two have built, grown, and transformed businesses together, including the wildly successful 4% Club, which generated over $35 million. Now, Andrew shares the story of his latest ventures, including "She Sells," a business empowering women to become remote closers, and his new crypto project, Bunny, where he’s bringing his marketing expertise into the crypto world.

Andrew dives into the lessons he's learned from his business journey, his bold moves into crypto, and his un...

In the latest Boardroom Podcast episode, I sat down with my man Andrew Windham, who brings a fresh perspective on managing finances for entrepreneurs. 

As Andrew explained, many business owners are great at making money but lose it unknowingly because they don’t manage it well. His mission is to change that by providing a system that simplifies financial decisions and allows entrepreneurs to get back to what they do best: growing their businesses.

We talked about his journey from working at IBM, where he closed a $3 million deal and only got paid $5,000 in commission, to...

In the latest episode of The Boardroom Podcast, Iggy Odighizuwa sits down with Hector Santiesteban, a podcast production expert who’s transforming how businesses leverage audio content.

Hector shares his fascinating journey from running a brick-and-mortar sales organization to becoming a powerhouse in podcast marketing.

Ever wonder why some podcasts soar while others fizzle? Hector argues that success hinges on understanding your audience and delivering real value. He discusses the evolution of podcasting, emphasizing the essential role of video content today.

With platforms like YouTube leading the charge in podcast discovery, Hector reveals ho...

The Boardroom Podcast is back with another insightful episode! In the 4th episode, Iggy sits down with Antonio Vaglica, aka "The Money Man," to talk about how to transform your business income into long-term wealth.

Antonio shares his journey from baseball to the world of finance and personal development, revealing the strategies that helped him build a successful career in advising entrepreneurs.

This episode is a must-listen for anyone looking to leverage their business earnings to create lasting assets. Antonio's focus on unbiased, strategic advice stands out in an industry often filled with conflicting interests. <...

Welcome back to The Boardroom Podcast, where we help you build a business on your terms! Iggy here. Today, we're discussing something that might surprise you: why traditional marketing is dead. 

My guest, Dustin Riechmann, is a serial entrepreneur and founder of Seven Figure Leap, a brand that helps mission-driven experts build seven-figure businesses through storytelling. 

Dustin’s journey from traffic engineer to expert in storytelling and digital marketing is a unique one, and he’s here at The Boardroom to share why the old-school marketing methods just don’t cut it anymore. 

Get ready...

In this powerful episode of The Boardroom Podcast, Iggy sits down with Cole Freeman and Brenden Hitzman, founders of Heart Has No Limit, to discuss their bold mission to inspire and empower the next generation. They discuss how their nonprofit aims to fill the gaps left by society, helping young people, especially those in underserved communities, to redefine success, build emotional resilience, and break free from limiting circumstances.

Cole and Brenden share the journey behind Heart Has No Limit, and discuss the creation of a groundbreaking curriculum that focuses on teaching emotional resilience, trust, and life skills...

In this comeback episode of 𝐓𝐡𝐞 𝐁𝐨𝐚𝐫𝐝𝐫𝐨𝐨𝐦 𝐏𝐨𝐝𝐜𝐚𝐬𝐭, Iggy sits down with Nolan Bradbury, an experienced accountant who offers unique insights into the relationship between personal and business finances. 

Nolan shares his journey from psychology to accounting and discusses how his understanding of human behavior informs his approach to helping entrepreneurs grow and scale their businesses.

𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐤𝐞𝐲 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐞𝐩𝐢𝐬𝐨𝐝𝐞?

Iggy sits down with Josiah Novak, a guy who seems to have cracked the code on balancing a successful life with top-notch health. 

He's here to share his journey and some invaluable insights on how you can start feeling and looking your best without sacrificing the things that matter most to you.

He works with high-performing guys who often put everything else first, neglecting their own health. Sound familiar? He starts with fitness because, let's be honest, we all want to look and feel our best. 

Josiah believes most men already have the sk...

On today’s podcast episode, we're exploring the world of fitness coaching with two legends: Will Nelson and Tikis Maciel.

Ever felt like the fitness coaching world is just too crowded? Will gets it. He's seen it all and knows that working with someone who truly specializes in your niche can be a game-changer. 

Generic coaching? Nah, that's old news. Specialization is where the magic happens.

The market's changed a lot recently. These days, fitness coaches are making seven figures organically! But let's be real, paid ads make things quicker. Will shares how he...

Starting an online fitness business is tough, right? Marketing, sales, keeping everything running smoothly—it’s a lot. But guess what? It doesn’t have to be a mystery. 

Iggy had a chat with Tikis from Blue Chip Media on the Boardroom Podcast, and he shared some golden advice you need to hear.

Tikis is a marketing genius. He’s been running successful ad campaigns for years, and he and Iggy often arrive at the same conclusions about what works and what doesn’t. Here's what they talked about: