Win With Paid Ads
Welcome to the Win With Paid Ads™ Podcast for entrepreneurs and business owners. This is THE podcast for business owners who KNOW that learning how to get in front of the RIGHT people with the RIGHT message is CRITICAL to a successful business. With the right advertising strategy, there’s a way you can exceed your goals SOONER. So if you are great at what you do, but you want to be better at ADVERTISING what you do, you’re going to love this. Let’s get started.
#86: Lessons from Hormozi’s $100M Book Day
In episode 86, Ashley breaks down Alex Hormozi’s $100M Book Day through the lens of paid ads specifically, what it really looks like to test over 2,000 ads to fuel a launch at this scale.
She shares what worked, what didn’t, and the biggest lessons business owners can take away from this strategy. From creative volume to audience testing and the mindset behind running thousands of variations, Ashley explains how you can apply the same principles without needing a $100M budget.
If you’ve ever wondered how to scale ads effectively or what it takes to dom...
#85: Why We’re Expanding Into Short-Term Rentals | Lessons from Bolt Farm & Beyond
In episode 85, Ashley shares how “getting in the room” with the right people is shaping the next chapter of their business. From learning directly from Tori and Seth Bolt (owners of the incredible Bolt Farm in Tennessee) to a recent mastermind retreat at Sweet Honey Farm in New Jersey, Ashley talks about the lessons, inspiration, and strategies she’s bringing home.
She also opens up about their recent purchase of a short-term rental property in Blue Ridge, GA—and how she’s using her proven ad strategies to fuel this new business venture.
If you’ve ever thou...
#84: The Hardest Parts of Running Businesses in Our Marriage
Running a business is hard enough, but running two businesses while being married? That’s a whole different level. In this episode, Ashley and Kyle open up about the hardest parts of building businesses alongside each other, and the conflicts that come with balancing marriage, entrepreneurship, and everything in between.
In episode 84, Kyle and Ashley share the behind-the-scenes struggles, the lessons they’ve learned, and how they continue to navigate life as both partners and business owners. If you’ve ever wondered what it’s really like to mix marriage and entrepreneurship, this honest conversation pulls back the curt...
#83: The Questions I Ask Before Investing in Rooms
In this episode, Ashley pulls back the curtain on what’s coming up in the next few episodes and shares her personal approach to investing in the right rooms. From the questions she asks herself before saying yes to an event, mastermind, or program, to the way she evaluates whether it’s truly worth the time and money. This is a behind-the-scenes look at how she decides where to show up and who to learn from.
If you’ve ever wondered how to choose the right rooms to invest in, or how to avoid wasting money on ones that don...#82: From Boring To Branded With The Iconic Co-Founders
In this episode, Ashley Brock shares how working with ICONIC helped her go from boring to branded—and how the right brand builds authority, trust, and unshakable confidence.
With backgrounds in TV, stage, styling, and branding - Charla Corn and Emily Loftiss, co-founders of ICONIC, know what it takes to make someone unforgettable!
Connect with Ashley:
Join the Challenge: Win with Paid Ads Challenge
Buy the Book: How to Win with Paid Ads
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Connect with ICONIC:<...
#81: How To Not Compare Yourself To Everyone Else: Ads Edition
Do you ever feel like watching what everyone else is doing leaves you second-guessing yourself? You start to question your strategy, your speed, your success—and suddenly you're distracted, discouraged, and disconnected from your own goals.
In this episode, Ashley shares what it really means to put on blinders as a business owner. From unfollowing accounts that create doubt to staying laser-focused on the path ahead, this is your permission to protect your momentum, quiet the noise, and run your race.
Connect with Ashley:
Join the Challenge: Win with Paid Ads Challenge
B...
#80: She has 400k Followers & Ads That Convert: Meet Trish Ware
Trish Ware, known as Labor Nurse Mama, has over 400k followers and runs two businesses—one where she offers a course to help women have the birth experience they truly want, and another where she coaches women in the healthcare industry.
She’s running ads for both, and they’re working—but it didn’t happen overnight.
The full story of what’s working especially since she transitioned from hiring an agency to learning it herself is all wrapped up inside this episode with Ashley Brock.
Connect with Ashley:
Join the...
#79: How To Advertise A Service Based Business
Do you have a service based business? Maybe it's an online service or you offer a local service? If you're tired of doing networking events, direct mail, and relying on referrals, this is for you. Learn how to finally win with paid advertising for your service-based business.
Connect with Ashley:
Join the Challenge: Win with Paid Ads Challenge
Buy the Book: How to Win with Paid Ads
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
#78: Client WIN with Amber DeSantis: Winning with Boudoir Photography
Amber DeSantis used to spend her days in the classroom teaching high school students—dreaming of the day she could turn her passion for photography into a full-time career. But everything changed when she joined our paid ads training program.
In this episode, Ashley sits down with Amber to talk about the fear, mindset shifts, and strategy behind leaving her job, learning paid ads, and building a fully booked photography business. From teacher to thriving photographer, Amber’s story is proof that with the right support and tools, your passion really can pay the bills.
Conn...
#77: Stop Feeling Guilty for Wanting More
Have you ever felt guilty for wanting more money? More success? More revenue in your business? In this episode, Ashley opens up about a pivotal moment in her life: a walk with her son in a stroller behind their apartment complex, when she heard a quote that stopped her in her tracks.
That simple truth changed everything for her. Ashley shares how that moment reshaped her mindset as a CEO and ads coach. It's not only okay to want more—it's the mindset every Rainmaker should have.
Connect with Ashley:
Join the Challenge: Wi...
#76: Client WIN with Katie Lepore: From Running to Her Car to Post to Running Ads Instead
Katie Lepore used to sprint to her car during lunch breaks just to post on Instagram, hustling to grow a business while juggling a 9–5.
But everything changed after she attended the Power of Paid Ads Summit.
In this episode, Ashley talks with Katie about the challenges that came with investing in herself and her Squarespace website design business… and what happened after she quit her job.
Connect with Ashley:
Join the Challenge: Win with Paid Ads Challenge
Buy the Book: How to Win with Paid Ads
Inst...
#75: If They're Scrolling Past Your Ads, Here's Why
You don't always have to pay more to get people to PAY MORE attention to your ads.
In this episode, Ashley uncovers the real reasons your social media ads are getting skipped, swiped, and ignored — and it's not just up to the algorithm.
Discover what your audience actually wants, why attention is the new currency, and how small tweaks can lead to big results.
Connect with Ashley:
Join the Challenge: Win with Paid Ads Challenge
Buy the Book: How to Win with Paid Ads
Instagram: @ads...
#74: This ONE Thing Could Increase Your Conversion Rate by 50 Percent
These few strategic tweaks to your landing page could boost your conversion rate by 50% or more. Sounds crazy right?!
Once your ads are being seen, you have to make sure your landing page has everything needed to close the deal.
Ashley Brock shares the exact steps you need to follow to have a winning landing page.
Connect with Ashley:
Join the Challenge: Win with Paid Ads Challenge
Buy the Book: How to Win with Paid Ads
Instagram: @ads.with.ashley
YouTube: @ads.with.as...
#73: Turn Doubt into Dollars: Why Testimonials Matter More Than Ever
You know the saying, "the proof is in the pudding?" Well, this applies to your business too. The proof = testimonials. In this episode, Ashley talks about the subconscious power of testimonials and why they're not just “nice to have”—they're non-negotiable in today’s trust-driven economy. Learn how to turn client praise into revenue for days. Testimonials can create a brand people believe in before you say a word... and in this episode, we tell you why and how it can be game-changing for your business.
Connect with Ashley:
Join the Challenge: Win with Paid A...
#72:Client Win: Katie Schwartz Doubled Her Income to $50K+ months & Here's Her Secret Strategy
In this episode, Katie Schwartz, Technology & Automation Expert and owner of MTHRBOARD, shares how she used ads unlike any other story you’ve heard before. This one thing has led her to double her income in the last 3 months. Learn how Katie finds more business owners looking to automate their data and integrate their systems by using paid ads to stay top of mind, all the time, for prospects who are riiiiight on the fence.
Connect with Ashley:
Join the Challenge: Win with Paid Ads Challenge
Buy the Book: How to Win w...
#71: Client Win: How Dr. Bimonte Gets Daily Leads for her Veterinarian Business
Can doctors and veterinarians win with their paid ads on Google and Meta? They sure can. Dr. Bimonte is a relief/travel veterinarian who wanted to replace her hospital income with her dog food consulting business. Learn about the strategy she used to make a drastic change in her business in less than 12 months so you can do the same thing, too.
Connect with Ashley:
Join the Challenge: Win with Paid Ads Challenge
Buy the Book: How to Win with Paid Ads
Instagram: @ads.with.ashley
YouTube: @ads.w...
#70: Client Win: How Amelia Simmons is Getting More Leads from Churches with Ads
After a decade as a church communications director, Amelia Simmons took a bold step: redefining her career on her own terms. Motivated by the birth of her son, who was diagnosed with Cornelia de Lange Syndrome (CdLS), Amelia knew the traditional 9-to-5 wouldn't work for her family. In this episode, Ashley Brock sits down with Amelia to explore her inspiring journey of building her purpose-driven business through paid ads.
Connect with Ashley:
Join the Challenge: Win with Paid Ads Challenge
Buy the Book: How to Win with Paid Ads
Inst...
#69: Breaking Trust - Why Your Brand Makes or Breaks You
We're rebranding!
What does a rebrand entail and why does it matter for you and your ads for your six, seven, or eight-figure business?
In this episode, you'll discover why Marketing Matters is now Win with Paid Ads.
Ashley Brock shares the story behind the name change and dives into why strong branding is critical for business success.
Ashley shares why your clients or customers may not trust you... and why it's hurting your ad performance as a small business owner or entrepreneur.
Don't lose that trust, because it's...
#68: Client Win: How Kristen Williams landed a $30k deal from paid ads
Kristen Williams worked behind the scenes with some of the largest names in the industry - Tony Robbins, Amy Porterfield, Jeff Walker, Russel Brunsion and more. She was the event strategist behind their multi-million-dollar events. She's the queen of putting together the strategy for you to win on stage. On this episode of the Win with Paid Ads Podcast with Ashley Brock (formerly the Marketing Matters Podcast) Kristen shares her story from resisting paid ads to landing a $30k deal. Find out how she did it and what strategy she used so you can do it, too.
#67: Ads for Products vs. Services: How They Differ
Have you ever wondered how you should advertise your business if you sell products vs. services? If you're wondering how different your ads should be for both types of companies and which ads you should run first, Ashley Brock dives into all of this in this episode.
Connect with Ashley:
Join the Challenge: Win with Paid Ads Challenge
Buy the Book: How to Win with Paid Ads
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
#66: Create Once, Profit Forever
What if your next piece of content could keep working for you, long after you hit publish? Ashley Brock shares a content strategy that successful entrepreneurs swear by. Of course, it all ties into your advertising strategy. Find out the steps you have to take to help you win.
Connect with Ashley:
Join the Challenge: Win with Paid Ads Challenge
Buy the Book: How to Win with Paid Ads
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
#65: What Rory McIlroy Can Teach You About Ads, Not Golf
In this episode, Ashley Brock dives deep into what business owners and entrepreneurs can learn from one of the greatest golf legends of all time, Rory McIlroy. We talk about what mastery really looks like, what it requires, and what it takes to achieve it in golf, life, and yes... paid ads.
Connect with Ashley:
Join the Challenge: Win with Paid Ads Challenge
Buy the Book: How to Win with Paid Ads
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
#64: Why You can IGNORE the Learning Period with Ads (mostly)
Ever launched an ad campaign and thought, “Why isn’t this working yet?” Don’t panic—it’s not broken, it’s just learning. In this episode, Ashley breaks down the learning phase of ads using a surprisingly accurate analogy: breaking in a new pair of running shoes. Whether you're running Facebook, Instagram, or TikTok ads, this episode will help you stay patient, strategic, and one step ahead.
Connect with Ashley:
Join the Challenge: Win with Paid Ads Challenge
Buy the Book: How to Win with Paid Ads
Instagram: @ads.with.ashley
#63: You’re NOT Selling Poison, Stop Acting Like It
During this episode of the Marketing Matters™ Podcast, Ashley talks about what the Bible has to say about selling. She talks about why a sales funnel is a gift from God and uncovers why every single human with a business has to think about sales in a very specific way if they want to sell more (and more happily).
Connect with Ashley:
-Buy the Book: How to Win with Paid Ads
-Join The Challenge: Win with Paid Ads Challenge
-Instagram: @ads.with.ashley
-YouTube: @ads.with.ashley
#62: Launch Pain: What You Have to Know to do Launches or Sales with Ads
During this episode of the Marketing Matters™ Podcast, Ashley talks about the eight aspects of human behavior that come into play when you decide to launch something or host a big sale in your business… it’s called “Launch Pain".
But running ads during a launch doesn’t have to be painful… which is why you’ll learn what you have to have to be successful to actually enjoy launches… and for them to actually go well.
Connect with Ashley:
-Buy the Book: How to Win with Paid Ads
-Join The Challenge: Win w...
#61: What Real Estate Agents Can & Can’t Do with Paid Ads
During this episode of the Marketing Matters™ Podcast, Ashley shares what is working for realtors, real estate agents, and anyone in the housing or financial industry. She talks about limitations on Meta Ads (Facebook and Instagram Ads) as well as the opportunities on that platform.
She also talks about how real estate agents are winning with Google Search Ads (previously known as Pay Per Click ads on Google AdWords).
She shares stories of her clients and real estate agents who are winning using her trademarked method to be the most-known realtor in their area.
W...
#60: How To Become a #1 Amazon Bestselling Author (Our Strategy)
During this episode of the Marketing Matters™ Podcast, Ashley shares the exact strategy she used to self-publish her book on Amazon. She shares the book launch strategy on how we promoted and teased the book pre-launch, during the launch, and celebrated post-launch with a Book Launch Party.
If you’ve ever considered writing a book and would love to learn the behind-the-scenes planning and ad investment it takes to become a #1 Amazon Bestseller… this is the episode for you.
Ashley Brock was able to rank #1 on Amazon in the category of Paid Advertising, Small Business & Entrep...
#59: How Kimberly Tara Is Scaling to 7 Figures with Paid Ads
During this episode of the Marketing Matters™ Podcast, Ashley talks with her client, Kimberly Tara, who is a CPA and Certified Tax Coach with nearly a decade of experience helping female entrepreneurs.
In this episode, you’ll hear how Kimberly went from feeling uncertain about how to grow her referral-based business to now feeling confident that the right people are finding her by learning paid ads.
Connect with Ashley:
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Challenge: Learn how to WIN with paid ads in the Challenge
Bo...
#58: How Carrie Lupoli Profited Over Six Figures with $3k in Ads
During this episode of the Marketing Matters™ Podcast, Ashley meets with her client, Carrie Lupoli, who is a dynamic entrepreneur, certified nutritionist, and award-winning behavior specialist with a proven track record of founding and leading successful seven-figure businesses. She founded Disruptive Nutrition, a company dedicated to supporting families on their health journeys, and it now employs over 40 women. Carrie also teamed up with celebrity nutritionist Mark Macdonald to educate consumers on a holistic approach to wellness. Together, they certify and support health professionals with PFC3, offer a clean supplement line designed to "fill the gaps" in nutrition, and co-hosted Fo...
#57: Super Bowl Ads: You Can Learn From the Giants
During this episode of the Marketing Matters™ Podcast, Ashley shares:
-What you can learn from the advertisers who chose to run ads for the big game
-What matters when you create ads for your business
-Why these advertisers chose to run in ad
-What ads were done well (and which ones were not)
Get a copy of Ashley's book, How To Win With Paid Ads, HERE!
Connect with Ashley:
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Challenge: Join the Win with...
#56: When to Hire, Who to Hire, & Summit Team Structure
During this episode of the Marketing Matters™ Podcast, Ashley shares:
When you should hire a team for your small business Who you should hire How to think about timing and compensation The behind-the-scenes team structure at the Power of Paid Ads Summit What delegation means for youConnect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Challenge: Join the Win with Paid Ads Challenge HERE!
Book: How To Win With Paid Ads HERE
Book: 10X is Easier than 2X and Who not How
Kaja...
#55: Summit Recap: Learnings from 1M+ in Sales in 24H
During this episode of the Marketing Matters™ Podcast, Ashley shares what she and the team learned from hosting the second Power of Paid Ads Summit for female entrepreneurs and small business owners. We talk about what worked, what didn’t, and what we’ll do next time to improve. She also talks about what she spent on paid ads and the event and what the return was.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Challenge: Join the Win with Paid Ads Challenge HERE
Book: How To...
#54: 5 Things You MUST Have to Hit Your 2025 Goals
During this episode of the Marketing Matters™ Podcast, we talk about the 5 core things you must have in order to not just hit your goals, but exceed them. These five things could change your life and business forever.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Challenge: Learn how to WIN with paid ads in the Challenge
Book: How To Win With Paid Ads HERE
#53: Should You Outsource to an Ads Agency? Pros & Cons..
During this episode of the Marketing Matters™ Podcast, we talk about the pros and cons of working with an advertising agency to grow or scale your business. Ashley Brock worked at four ad agencies over a decade and has spent over $200M on ads. She talks all about what life is like inside an agency and why you should or should not outsource your ads to an agency or learn how you or someone on your team could learn and implement ads in-house.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.wi...
#52: Here’s How Chris Stapleton Can Help You With Ads
During this episode of the Marketing Matters™ Podcast, we talk about Chris Stapleton's Song, Starting Over. We talk about the lessons you can learn that relate to paid advertising from one section of that song.
Listen to Starting Over by Chris Stapleton HERE.
Song Lyrics:
This might not be an easy time
There's rivers to cross and hills to climb
And some days we might fall apart
And some nights might feel cold and dark
But nobody wins afraid of losing
And the hard roads are the ones wor...
#51: Who the Summit is for and NOT for
If you are searching for a local event for small business owners and entrepreneurs near Atlanta, Georgia, you belong in the room at the Power of Paid Ads Summit in Alpharetta, Georgia. This is an event designed for entrepreneurs who are ready to become findable and 10X their business by harnessing the Power of Paid Ads. You’ll hear from Macy McNeely, Leticia Gardner, Sherri Somers Bell, Melissa Franks, Emily Judice, and Ernestine Morrison. You’ll be surrounded by hundreds of other business owners like you. If you have questions about what’s in it for you at the Power o...
#50: Lessons from 2M Followers with Leticia Gardner
Leticia Gardner has $1M followers on Instagram and over 2M on TikTok… and over 100k on YouTube. Her and her husband are the dream team. Her Husband, Rod Gardner is retired from the NFL and together they were on The Amazing Race. They’re both entrepreneurs and are now growing their business together. Leticia talks about how you can compare organic content to paid content, and why she finds value in both, even when you have a large audience.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ads.with.ashley
Chal...
#49: Lauren’s Win from the Marketing Matters™ Retreat
Lauren Oggs Gee is a retired teacher turned fashion influencer. Lauren and Ashley met from an ad (of course we did). Lauren decided to attend the Marketing Matters™ Retreat for female entrepreneurs with Ashley. If you’re wondering if it’s beneficial for influencers to run ads, if you’re wondering if it’s worth it to get in the room with other women growing their businesses just as you are, or if you’re wondering how to get started with your own influencer career, this is the podcast for you. You’ll learn about the surprising things Lauren has learned si...
#48: Ten Tips For Black Friday Ads
What does it take to win with paid ads on Black Friday and Cyber Monday? If you are an entrepreneur or have your own business and you’re running paid ads, here is a full episode of 10 Black Friday ad strategies and tips so you can make the most out of your next sale, launch, or Black Friday promotion. Although this will help you make more sales on Black Friday and Cyber Monday, this will also help you with any sale or launch, too.
Connect with Ashley Brock
Instagram: @ads.with.ashley
YouTube: @ad...
#47: What Makes A Good Ad?
Inside this episode, we’ll answer these questions that a listener of the Marketing Matters™ Podcast recently submitted:
What type of ad is best for a service-based business? What type of ad is best for a retail-based business? How do you talk to your audience differently if it's a warm audience vs cold audience? How much does the creative (the ad itself) matter when it comes to ad performance? What are the different types of ads you can run?If you’re a small business owner or entrepreneur and you’re ready to get paid ads to finally...
