Social Media Archives -

This was a great discussion with Scott Cohen from Inbox Army about the state of email marketing, the pitfalls businesses fall into, and where the channel is headed. Scott stresses that many brands are addicted to constant promotions—the “promotional drug”—but real success comes from balancing offers with automation, education, and customer experience.

Scott highlights the “big three” automation flows every brand should have in place: abandoned cart, welcome series, and post-purchase communications. He also emphasizes the importance of storytelling, brand values, and customer trust in a crowded marketplace.

We also discuss the future o...

In this episode, I sat down with Al Safati, CEO of Clarity Digital to talk about how SEO is changing and evolving.

With over 26 years of experience in digital marketing, Al knows the ins and outs of SEO better than most. We first met at Digital Summit in Dallas, and this conversation felt like a continuation of that great exchange about search, content, and email marketing.

Is SEO Still Relevant?

Al’s answer was clear—yes. Traditional SEO still drives a significant amount of traffic, especially for transactional searches and local busi...

In this episode, Hank and Bolaji discuss effective demand generation strategies where they emphasize the importance of understanding audience needs, creating engaging content, and fostering brand affinity before guiding potential customers into the marketing funnel.

Highlights:

Engaging Content: Craft content that resonates with the audience, placing them at the center of the narrative.

Solve Pain Points: Businesses should focus on providing immediate solutions to urgent problems (painkillers) rather than just general benefits (vitamins).

Brand Recognition: Build a memorable brand through slogans and consistent messaging can enhance customer recall. Nurture Leads: Effective...

In this episode, I speak with Adam Tsang, a serial entrepreneur with various business ventures including restaurants, a media production company, a PR firm, and an e-commerce product. Adam discusses his journey from owning a single restaurant to managing multiple businesses, emphasizing the importance of people and processes. He shares insights on identifying entrepreneurial talent, the necessity of having a clear problem-solving approach, and the benefits of e-commerce.

Key Takeaways

Entrepreneurial Journey: Adam shares his experience starting and managing multiple businesses, highlighting the transition from a single restaurant to a diverse portfolio. Importance of...

In this episode, I speak with George Kocher about growing a business.

Key takeaways:

The importance of tracking and analyzing your marketing efforts to identify what is working and what isn’t. Cast a wide net and experiment with different marketing channels to determine the most effective ones. Create unique and authentic content to stand out in a crowded online landscape. The necessity of planning, executing, reflecting, and iterating in both business operations and marketing campaigns. Overcoming challenges and setbacks in entrepreneurship and staying persistent.

Overall, this content provides insights into the mindset and strategies ne...