Don't Write That Book
The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts, steering you through the intricacies of writing and publishing. Mike and AJ demystify all aspects of creating and releasing your book, offering insights drawn from their own journeys. This podcast will be your safeguard against writing THAT book.
Using Graphics and Illustrations in Your Book
Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Time Anxiety, by Chris Guillebeau
John Bates, speaking coach (for private training)
HEROIC Public Speaking (for elite training)
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Fr...
When to Take a Break from Your Book
Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Between Two Kingdoms, by Suleika Joad
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Mi...
Mike’s Best Book Marketing Ideas
Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Illusions, Richard Bach
SPONSORSHIP:
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Mi...
How to Craft a Reader Statement
Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Burned: How Business Owners Can Overcome Burnout and Fuel Success, by Julie Bee
Sustainability Simplified, by Josh Spodek
Books by Chris Guillebeau
Connect with AJ & Mike:
AJ Harper, website
Wri...
Starting a Podcast to Support Your Book
Check out Burned by Julie Bee. Thank you to Julie for sponsoring today’s episode!
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.
Books/Resources Mentioned:
Burned: How Business Owners Can Overcome Burnout and Fuel Success, by Julie Bee
Libsyn – Podcasting Platform
Reaper – Processing Software
Audacity – Processing Software (free)
Unleashing Your Great Work Podcast with Dr. Am...
Make Your Book Accessible
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website
All books
Mike’s Socials:
IG
FB
Book Development
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website
All books
Mike’s Socials:
IG
FB
Understanding Bestseller Lists
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Books/Resources Mentioned:
Defy, by Dr. Sunita Sah
Unicorn Team, by Jen Kem
Profit First for Therapists, by Julie Herres
The End of Education as We Know It, by Ida Rose Florez
Vacuuming in the Nude, by Peggy Rowe
Inner Excellence, by Jim Murphy
Top Three Aut...
The Power of Inclusivity
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Books/Resources Mentioned:
Profit First for Minority Business Enterprises, by Suzanne Mariga
Top Three Author Membership
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website
All books
Post-Launch Reader Engagement
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Books/Resources Mentioned:
“It’s Gonna Be Okay,” with Dr. Roseann
Defy, by Dr. Sunita Sah
Dream Bold, Start Smart, by Tatiana Tsoir
Top Three Author Membership
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Facebook...
The Great Trade Review Debate
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Books/Resources Mentioned:
Big Freakin’ Change, by Cara Poppitt
In Search of You, by Kasey Compton
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website
All books
The Power of Purpose
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Books/Resources Mentioned:
Monday Night Readings
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website
All books
Mike’s Socials:
IG
FB
...
Are You a Career Author?
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Books/Resources Mentioned:
Prince’s tribute to the Beatles “While My Guitar Gently Weeps”
The Current, the greatest radio station in the freaking world
PickFu
Eruption v. Beat It
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
The Importance of Due Diligence
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Books/Resources Mentioned:
“Let Them” by Cassie Phillips, a Timeline and explanation
William McRaven “Make Your Bed”
Wiggity-wiggity-whack, aka “Jump Jump” by Kris Kross
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
...
Author Gear
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Books/Resources Mentioned:
Kinesis Advantage Typewriter
Shure Microphones
iClever Foldable keyboard
Typerwriter-sounds Keyboard
Flight Flap
Travel Tablet Stand
Logitech Vertical Mouse
Conquering Carpal Tunnel, by Sharon Butler
The 3.3 Rule, by John Briggs
Connect with AJ & Mike:
AJ Harper, we...
Author Sites vs Book Sites
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Books/Resources Mentioned:
Who Is domain look-up
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website
All books
Mike’s Socials:
IG
FB
...Building the Marketing Plan
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Books/Resources Mentioned:
Painted Baby, by Matt Shoup
I Will Teach You to be Rich, Ramit Sethi
Bird by Bird, Anne Lamott
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike...
The List Everybody Needs
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Books/Resources Mentioned:
The 3.3 Rule, by John Briggs
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website
All books
Mike’s Socials:
IG
FB
L...
Author Etiquette
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Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website
All books
Mike’s Socials:
IG
FB
Substantive Editing
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Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website
All books
Mike’s Socials:
IG
FB
Writing About Painful Experiences
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Books/Resources Mentioned:
I’m Glad My Mom Died, Jeanette McCurdy
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website
All books
Mike’s Socials:
Using Advanced Readers
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Books/Resources Mentioned:
I See You, by Amy Kemp
Be Good with Money, by Michelle Arpin Begina
Test Drive Your Content
AJ’s All-Access Path Membership Program
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Face...
Using Research in Your Book
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
Defy, by Dr. Sunita Sah
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website
All books
Mike’s Socials:
IG
FB...
Overcoming the Second Book Slump
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Books/Resources Mentioned:
The Artist’s Way, by Julia Cameron
“Civil Disobedience,” by Henry David Thoreau
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website
All books
<...
The Biggest Barrier to an Author’s Success
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Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website
All books
Mike’s Socials:
IG
FB
Pivot and Discoveries
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Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website
All books
Mike’s Socials:
IG
FB
Important Safety Strategies for Authors
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Books/Resources Mentioned:
Blowback, by Miles Taylor
Tim Ferris on Reasons Not To Become Famous
“Stan” by Eminem
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website
All bo...
Turn Your Book Into a Keynote
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Books/Resources Mentioned:
The Referrable Speaker, by Michael Port
HEROIC Public Speaking
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website
All books
Mike’s...
All About Derivatives
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Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website
All books
Mike’s Socials:
IG
FB
Marketing Assets You Need
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Books/Resources Mentioned:
Friction, by Roger Dooley
LINGO, by Jeffrey Shaw
John DeMato, Photographer (tell him AJ sent you)
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website<...
Planning the Year Ahead
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Books/Resources Mentioned:
Get Good with Money, by Tiffany Aliche
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website
All books
Mike’s Socials:
IG
...Page One Desire
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Books/Resources Mentioned:
The Year I Lived Constitutionally, by AJ Jacobs
The Obesity Code, by Dr. Fung
Duct Tape Marketing, by John Jantz
The Six Types of Working Genius, by Pat Lencioni
Unicorn Team, by Jen Kem
Boundary Boss and Too Much, by Terri Cole
Connect wi...
How to Manage Your Inner Critic
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Books/Resources Mentioned:
AJ’s Writing Sprint Community
Buyer First, by Carole Mahoney
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website
All books
Mike’...
Amazon Ads VS Tik Tok
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Books/Resources Mentioned:
TCL Publishing Book Sales Calculator
Bookshop.org TikTok
Systemology, by David Jenyns
Shadow Work Journal, by Keila Shaheen
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mi...
Mapping the Reader Journey
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
TCL Publishing Book Sales Calculator
Bookshop.org TikTok
Systemology, by David Jenyns
Shadow Work Journal, by Keila Shaheen
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mi...
You Need an Author Community
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
The Energy Bus and How to be a Coffee Bean, by Jon Gordon
E-Myth, by Michael Gerber
The One Thing, by Jay Papasan and Gary Keller
Blowback, by Miles Taylor
The Coaching Habit, by Michael Bungay Stanier
The End of Education as We Know It, by...
How to Document Ideas for Books You Will Write in the Future
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.
Books/Resources Mentioned:
The Artist’s Way, by Julia Cameron
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website
All books
Mike’s Socials: <...
Writing Season Begins
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Books/Resources Mentioned:
Profit First for eCommerce & Motherhood, Apple Pie and All That Happy Horsesh*t, Cyndi Thomason
Never Lose an Employee Again & Never Lose a Customer Again, by Joey Coleman
Questions for Couples, by Maggie Reyes
Get Good with Money, by Tiffany Aliche
*Stephen King did not self-publish Carrie. It...
Should You Do a Live Launch Event?
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Books/Resources Mentioned:
In Search of You, by Kasey Compton
I See You, by Amy Kemp
Everything is Figureoutable , by Marie Forleo
How to Work with (Almost) Anyone , by Michael Bungay Stanier
Never Lose an Employee Again , by Joey Coleman
Connect with AJ & Mike:
AJ Harper, we...
Doubts & Criticisms
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Books/Resources Mentioned:
50 Shades of Grey
Connect with AJ & Mike:
AJ Harper, website
Write A Must-Read
Free resources
AJ’s Socials:
Mike Michalowicz, website
All books
Mike’s Socials:
IG
FB
Li
