Life On Your Terms with Phil Graham

We’ve all been there—thinking the solution to every business problem is to work harder, push more, do it all ourselves. I used to believe that too, until I realised that real growth doesn’t come from doing more—it comes from becoming more.

In this episode, I talk about the mindset shifts that have shaped my journey—not just as an entrepreneur, but as a leader. I share a moment that changed everything for me: stepping back to mentor a team leader instead of stepping in to fix things myself. That one decision created more momentum t...

Ever felt like you’re doing everything right but still falling short? I know that pressure—the constant urge to grow the business, stay in shape, be present at home, and somehow have it all figured out right now.

In this episode, I open up about the realities behind that mindset and dive into why choosing what to focus on—whether it’s your business, health, or relationships—matters more than trying to juggle it all at the same time. This one’s straight from my own journey leading Authority Network and working closely with high-performing fitness entrepreneur...

I’ve been spending a lot more time with my journal lately—digging deep and reflecting as I stand on the edge of something big. With the launch of my documentary Fitrepreneur just around the corner—soon to premiere on Amazon Prime and Netflix—I’ve found myself revisiting the moments that shaped this journey. From being diagnosed with type 1 diabetes to rewriting the rules of the fitness coaching industry, this film captures the real highs and lows, not just the highlight reel.

Journaling’s been a lifeline through it all, especially when things got uncertain. It’s where I reco...

Running a fitness business can feel like a constant challenge, and it’s easy to fall into the trap of thinking success should come quickly and effortlessly. I dive into five key factors that can help make your fitness business more profitable, while also offering a refreshing perspective on what real success looks like.

I stress the importance of having a strong sense of mission, especially when you’re fighting burnout and facing the harsh realities of entrepreneurship. In a world where social media often portrays success as instant, I set the record straight, reminding you that buil...

As an entrepreneur in the fitness industry, it's easy to get caught up in the hustle and focus on things like skills, networks, and strategies. But there's something that often gets overlooked – your sense of self-worth. I’ve had the privilege of mentoring entrepreneurs across varying levels of success, and one thing is clear: the key difference between those who struggle and those who succeed isn’t necessarily talent or connections, but rather how they value themselves.

Self-worth is the driving force behind your energy, motivation, and creativity – it impacts every decision you make, from how you set your...

After taking some time away from podcasting, I’m glad to be back and more focused than ever. During my break, I took a step back to reflect on the importance of staying aligned and congruent with the content I share. I want to ensure I’m delivering material that’s not just noise but something truly impactful – content that can actually make a difference in your life and business.

In this episode, I’ll be sharing a sneak peek of an exciting new project I'm working on, one that’s all about meaningful work and how it can resha...

Struggling to keep leads flowing and cash coming in? It’s something every entrepreneur faces, but the reality is, without a clear vision for your business, it’s far too easy to lose momentum when things get tough. Vision fuels your drive and keeps you grounded when challenges come your way.

One of the most critical lessons I’ve learned is that success comes from consistently marketing yourself and clearly communicating what you offer. If you’re not doing that regularly, you’re missing opportunities to build trust and relationships that convert into high-quality leads.

I also can...

As the year draws to a close, I’ve been taking some time to reflect—both personally and professionally—on what’s worked, what hasn’t, and where I can grow. I’m sharing this with complete honesty and humility because I believe there’s value in learning from both the wins and the struggles. My aim is to pass on these lessons so you can apply them in your own life and business.

On that note, I’m excited to announce a brand-new opportunity: two-day business boot camps designed for entrepreneurs outside the health and fitness industry. If you...

After spending over a decade refining my organic content strategy, I’ve built a system that’s generated millions in profit—and I want to share it with you. The key to standing out in a crowded market, especially when consumer confidence is at an all-time low, is building trust. Without trust, there are no leads, no sales, and no growth.

There are four pillars that form the backbone of this system, and it all starts with one thing: your backstory. Your personal journey matters more than you might think. For me, I went from being an overwe...

Running a business comes with its fair share of challenges, and one of the most critical battles you’ll face is with your own mind. I’m breaking down eight strategies to help you clear the mental clutter and perform at your best, no matter what life throws at you.

The first step is recognising and shifting extreme emotions. Instead of getting stuck in frustration or overwhelm, ask yourself: “What positive emotions are available to me right now?” It’s a powerful question that shifts your state. Beyond that, it’s vital to separate your thoughts from reality—beca...

In this episode, Phil reflects on their past struggles with balancing work and downtime during the Christmas season as an entrepreneur.

He shares valuable insights and powerful questions designed to help listeners gain clarity and focus in various areas of life, including business, health, and finances.

Phil encourages listeners to engage actively with the content, whether individually or with a partner, to maximise the benefits of the discussion.

As he illustrates his current productivity on the day before Christmas Eve, the episode highlights the challenges and opportunities that arise during this time of...

Dubai’s zero-tax appeal catches the eye of plenty of online personal trainers, but is it all it’s cracked up to be? While the idea of keeping more of your hard-earned money sounds great, the reality isn’t as straightforward. The cost of living can hit hard—think higher rent, pricier food, and a social scene that quickly adds up.

On top of that, setting up a business in a free zone for tax benefits can be trickier than it looks, particularly when you factor in Dubai’s banking system. Many local banks operate on outdated processes...

Financial success isn’t just about numbers...

...it’s about creating a life that feels free, fulfilling, and aligned with your values.

For me, the ultimate goal of running a business isn’t simply to make money; it’s to build a lifestyle where I can thrive as the best version of myself.

To achieve that, it’s vital to go beyond financial targets and get crystal clear on how you want your life to feel.

I encourage you to define your own vision of freedom.

Whether it’s choosing how...

We’re getting real about the challenges many of us face as entrepreneurs—procrastination, lack of organisation, and those creeping moments of self-doubt. 

I’m sharing some of my own experiences and the strategies I use to tackle these obstacles, starting with the power of beginning each day with clear intention. Setting yourself up for success means aligning daily actions with your core mission, understanding why you’re driven towards your goals in business, health, and relationships. 

If you’re ready to let go of what holds you back and build a plan to stay focused and...

Let’s dive into the concept of endless expansion and why it's crucial to growth across every aspect of life—whether that’s physical health, mental sharpness, spiritual self-trust, financial abundance, or the positive influence we have on others. 

We’re not here to stay hidden or play small but to chase our potential without hesitation. I believe this growth rests on three powerful beliefs: self-love, knowing you're worthy of success, and embracing a healthy relationship with risk. 

If you’re ready to break boundaries and create a life of genuine freedom, join me in exploring ho...

Let me introduce you to Stevie McCallum, a financial advisor who’s played a key role in helping entrepreneurs like us maximise investments and secure our financial futures. 

We’ll be talking about strategies tailored specifically for younger business owners, especially those between 21 and 38 who are in the early stages of building their companies. Stevie breaks down where you should be directing your profits, whether it’s into real estate, stocks, ISAs, pensions, or even the newer, more exciting world of NFTs. 

We also dive into the importance of protecting your capital, time, and energy while st...

YouTube channel - https://www.youtube.com/@PhilGrahamoffical

In this episode I run through the tried and tested tactics that I use to help manage my mind in business by not just tracking revenue. 

One of the most powerful lessons I’ve learned by the age of 36 is the impact your environment has on your success. 

As I look out over my carefully maintained garden, I can't help but reflect on how much this space has transformed my mindset. There was a time when I was caught up in hustle culture, overlooking the importance of nature, but now I see how vital it is for strategic thinking and clarity. Investing in regular landscaping and upkeep has not only improved my surroundings but also boosted my creativity and problem-solving. 

If you...

Let me take you through my journey from being a personal trainer charging just £20 an hour to reaching a net worth of over £10 million by the age of 32. 

I’ll share the critical mistakes I made along the way, and more importantly, how you can avoid them to boost your productivity. One key lesson is the importance of focus—don’t fall into the trap of constantly switching between tasks. 

You’ll also hear why saying yes to every opportunity can actually slow you down, and how protecting your time from distractions like your mobile phone is cru...

Let’s dive straight into high-ticket coaching sales, pulling insights from a recent training session that generated over £25 million in property and personal growth education. 

I’m breaking down the exact strategies that can boost your conversion rate by at least 35%. A big focus here is on the power of self-belief and how your mindset can directly impact your sales success. Whether you walk into a pitch brimming with confidence or full of doubt will determine your closing rate. By shifting your perspective, you’ll unlock the real value of what you’re offering. 

You’ll walk away...

I’m sharing something deeply personal—a significant challenge I faced over an important weekend, one that really tested me. 

But before I dive into that, make sure you’re subscribed to my YouTube channel where I offer top-tier content on personal mastery, business growth, marketing, and sales. I’ve always believed that the right insights can transform your life, and that belief has driven me to constantly seek out knowledge and experiences that spark real change. 

One powerful insight, one game-changing idea, can lead to massive financial and personal success. 

In this episode, I’...

Finding peace and reducing anxiety starts with one thing—playing your own game, not chasing external validation. I’ve seen time and again that the root of suffering, whether in life or business, often comes from seeking approval from others and getting caught up in unhealthy relationships. 

If you're feeling trapped by this, it’s time to shift the focus. I’ll be sharing three strategies that I believe will unlock both peace and success, especially for entrepreneurs. The aim here is not just to consume more content, but to take real, actionable steps towards growth. By focusing...

One of the biggest frustrations for entrepreneurs is seeing less experienced competitors pull in clients while their own efforts seem to fall short. It’s easy to make assumptions about the marketplace or about competitors’ strategies, but this can lead to some seriously misguided conclusions. 

I’ve found that a lot of these feelings stem from ego and self-importance—assuming that just because you know more or have more experience, clients should naturally flock to you. I’ve seen this time and again through mentoring others, which has given me incredible insight into what clients are really after. The...

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The power of a clear vision for both life and business is truly transformative. I’ve found that defining a vision as a future of infinite possibilities, deeply connected to one’s identity, is essential. 

A strong vision provides the energy needed to push forward, wards off boredom and burnout, and serves as a guiding light through challenges. The ripple effects are remarkable—clarity, momentum, and tangible results all stem from having a well-defined vision. By aligning your vision with how you want to feel and ensuring it is bigger than your cu...

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Exploring how wealth is defined beyond just money and material possessions has been a transformative journey. 

In my strategy for building wealth, I emphasize that wealth truly equals options, freedom, health, relationships, and access to opportunities. I encourage you to consider what you are optimizing for in life. This reflection delves into the importance of aligning actions with personal values and goals to create a life of abundance and fulfilment. 

If this perspective resonates with you, follow our podcast to stay engaged and enriched with more insights on cultivating a...

Navigating the choppy waters of entrepreneurship, I've encountered my fair share of challenges, especially as one of the most copied fitness business coaches in the world. 

I've learned key lessons on handling threats to both business and personal growth, helping me become a better entrepreneur and individual. This journey underscores the importance of longevity and consistent profitability in a competitive landscape where becoming a target is inevitable as one grows in their industry. I share strategies to thrive amidst competition and imitation. 

For more insights into overcoming these entrepreneurial challenges, be sure to follow our po...

The key to success lies in making people feel safe and certain around you. 

I've found that people gravitate towards those who exude positivity and certainty, whether in personal relationships or business transactions. Building a reputation of trust and reliability is crucial for creating opportunities and achieving success. By focusing on these aspects, you can open doors to new possibilities and foster meaningful connections that propel you forward in both your personal and professional life. 

For more insights and practical tips on building trust and certainty, make sure to subscribe to the podcast and join ou...

Join me as I share my passion for Brazilian Jiu-Jitsu (BJJ) and my journey towards achieving a black belt. 

I discuss the importance of optimizing my environment to reach my goals faster, including setting up a private training area in my backyard. Reflecting on the lessons BJJ has taught me about life and business, I highlight the discipline, resilience, and mental challenges involved. 

Delve into my journey towards mastery in BJJ and discover the valuable lessons learned along the way. 

In this latest episode, I reflect on the value of authentic communication and deep connections with friends. 

Recently, I masterminded with friends from Canada, discussing life, business, and personal growth. I emphasise the importance of having a tight-knit group of friends who challenge and support each other. I also highlight the joy of creating memorable experiences with friends, such as smoking cigars, dining in Scotland, and catching lobsters on a beautiful island. 

Explore the power of meaningful friendships and transformative conversations.

I want to share five key mindset shifts that have helped me feel secure and build wealth consistently. 

I emphasise that money is an intensifier, making you more of what you already are. By addressing deep-rooted insecurities and limiting beliefs, you can unlock your potential to live life on your own terms and break free from financial constraints. 

Join me on this journey to reprogram your mind and embrace true wealth.

This episode delves into my journey of building a successful coaching and consulting business while working only 20 hours per week. 

I share my personal story of overcoming health challenges and how focusing on exercise, nutrition, medication, mindset, and rest led to a transformative path. 

Discover insights on growing a profitable business, working with passion, and living life on your own terms.

In this episode, I share valuable lessons to help propel your fitness business forward. I emphasise the importance of auditing your time and team members to identify tasks that can be delegated and team members who may not be performing optimally. 

By focusing on unlocking constraints and building the right team, you can increase profits, free up time, and enhance your business's reputation in the marketplace.

Discover how to reignite your passion and purpose in your business with these seven key steps to reset your vision and energy. 

In this episode, I discuss the common feeling of boredom in business after achieving goals or outgrowing customers. I outline seven key steps to help reset your vision, regain energy, and live life on your own terms. The first step is to identify a new purpose by asking, "What is worth dying for?" 

I emphasise finding a mission that brings excitement and doesn't feel like work, highlighting the importance of balancing challenge and su...

In this episode, I reflect on my wife and I's 10-year marriage anniversary and share key lessons for maintaining a healthy relationship while growing a business. 

I emphasise the importance of sharing a vision with your partner to align goals and avoid disruption. Additionally, I discuss the significance of acknowledging the downsides of a relationship to better navigate day-to-day challenges and ensure long-term happiness. 

Tune in for valuable insights on building a strong partnership alongside entrepreneurial endeavours.

In this episode, I discuss five mindset shifts that have helped me achieve success in both my business and personal life. 

I emphasise the importance of having a clear vision for the future and how it can generate energy and excitement. By envisioning where you want to be and integrating that vision into your daily life, you can make significant progress towards your goals. 

I share my insights on making millions in profit, coaching entrepreneurs, and living life on your own terms.

Discover the three things that can kill your energy in business, and it's not what you think. From my experience, fear of success, the discomfort of giving up the familiar, and the necessity of having a vision bigger than your current reality are crucial takeaways. 

Forget biohacks - I've learned that true energy comes a compelling vision that propels you forward. 

Learn how I've overcome these energy-draining obstacles and how you can unlock your full potential in business.

Learn the key principles to fast-track your retirement and never worry about money again. Discover how setting clear, focused goals can provide direction, create a vision for a better future, and take control of your financial expectations. 

I share potent lessons and wisdom that helped me retire at 30, guiding you through a future self maths exercise to plan for financial stability and the lifestyle you desire. 

Tune in to pave your way towards a secure financial future.

Discover the five daily habits that catapulted me to multi-millionaire status. 

Let me share why tackling the tasks you've been dodging is essential for growth in both personal and business realms. 

Embrace new opportunities and confront your fears directly for exponential progress. Join me to uncover the secrets to building confidence, expanding your skill set, and achieving your dreams.

In this episode, I discuss the beauty and challenges of being an entrepreneur.

While we often have a keen eye for opportunity and ideas, this can lead to constant distractions. I emphasise the importance of focusing on key metrics like profit, free time, peace of mind, and customer success to measure true success. I caution against chasing every opportunity that comes along, as it may not contribute to growth in areas where you excel.

I underscore the significance of investing in oneself first and staying focused on what you are truly skilled at in business.<...

In this episode, I coach James through one of his biggest business challenges: delegation and team building. Discover what it takes to create a successful fitness business, the importance of building a strong team, and how to delegate effectively to achieve personal and professional freedom. James shares his struggles with hiring, expanding his team, and balancing his responsibilities.