Alexa Tips Archives -

This was a great discussion with Scott Cohen from Inbox Army about the state of email marketing, the pitfalls businesses fall into, and where the channel is headed. Scott stresses that many brands are addicted to constant promotions—the “promotional drug”—but real success comes from balancing offers with automation, education, and customer experience.

Scott highlights the “big three” automation flows every brand should have in place: abandoned cart, welcome series, and post-purchase communications. He also emphasizes the importance of storytelling, brand values, and customer trust in a crowded marketplace.

We also discuss the future o...

In this episode, I sat down with Al Safati, CEO of Clarity Digital to talk about how SEO is changing and evolving.

With over 26 years of experience in digital marketing, Al knows the ins and outs of SEO better than most. We first met at Digital Summit in Dallas, and this conversation felt like a continuation of that great exchange about search, content, and email marketing.

Is SEO Still Relevant?

Al’s answer was clear—yes. Traditional SEO still drives a significant amount of traffic, especially for transactional searches and local busi...

In this episode, Hank and Bolaji discuss effective demand generation strategies where they emphasize the importance of understanding audience needs, creating engaging content, and fostering brand affinity before guiding potential customers into the marketing funnel.

Highlights:

Engaging Content: Craft content that resonates with the audience, placing them at the center of the narrative.

Solve Pain Points: Businesses should focus on providing immediate solutions to urgent problems (painkillers) rather than just general benefits (vitamins).

Brand Recognition: Build a memorable brand through slogans and consistent messaging can enhance customer recall. Nurture Leads: Effective...

Steven Schneider, co-founder of TrioSEO, joins the show to discuss the significance of blog content and SEO strategies for businesses. We discuss the effectiveness of quality blog writing over quantity, advocating for a strategic approach to content creation and SEO.

Highlights
Quality over Quantity: Focus on fewer, high-quality blog posts to ensure better SEO results.
Avoid AI Pitfalls: Relying solely on AI-generated content can compromise quality and brand integrity.
Strategic Content: Blog topics should align with a broader strategy, not just random ideas.
Basic SEO Practices: Prioritize site architecture, mobile optimization, and essential...

In this episode, I speak with Adam Tsang, a serial entrepreneur with various business ventures including restaurants, a media production company, a PR firm, and an e-commerce product. Adam discusses his journey from owning a single restaurant to managing multiple businesses, emphasizing the importance of people and processes. He shares insights on identifying entrepreneurial talent, the necessity of having a clear problem-solving approach, and the benefits of e-commerce.

Key Takeaways

Entrepreneurial Journey: Adam shares his experience starting and managing multiple businesses, highlighting the transition from a single restaurant to a diverse portfolio. Importance of...

Scott Cox of STX Consulting joins the show to talk about about strategies for being productive and successful in the current economic climate of 2024.

Key points:

Small businesses have a big opportunity compared to large corporations by leveraging technology, AI, and remote workers to increase productivity while keeping costs low. The ability to run a “micro-business” as a solopreneur with just a few remote support workers allows more freedom and flexibility. Instead of trying to scale a traditional business, the new model is building systems and processes so the business works for you, not you for the...

In this episode, Mike Abramowitz from Better Than Rich shares insights on how entrepreneurs can achieve time freedom and work-life balance. He introduces the Time Rich Six framework consisting of boundaries, communication, systems, playbooks, team, and technology.

Highlights
Business is a vehicle for your life, not your entire life.
Understand what season your business is in and be intentional with your actions.
Conduct a time audit to determine the value of your time and delegate tasks below that value.
Delegate administrative tasks first, then focus on marketing, fulfillment, sales, and leadership.
Use...

In this episode I speak with Mike Maynard on how to outsmart the big guys with ABM.

Mike is the CEO of Napier, a PR and marketing agency that helps tech companies sell more to other businesses.

ABM (Account-Based Marketing) is about identifying the most likely customers for your product and focusing marketing activities and budget on them. It involves understanding the target market and creating personalized content for specific companies.

Highlights:

It is important to understand the market and identify the companies most likely to buy from you.

...

In this episode, I speak with Cloe Luv, Renaissance Woman and Success Coach. She helps ambitious entrepreneurs launch or scale their businesses to 6-7 figures.

We discuss the importance of mindset, authentic storytelling, and the transformational moments that lead to success in business.

Highlights:
Mindset is crucial for success in business. It involves having a positive attitude, finding the bright spots, and staying ready for opportunities.
Authentic storytelling is a powerful tool for connecting with your audience and building a loyal following. Sharing your brand story and transformational moments can inspire others and...

In this episode, I interview Danielle Perlin-Good.

Danielle is The Soul-Aligned Ghostwriter and an award-winning, best-selling author. She empowers thought leaders to amplify their lasting legacies by unleashing their nonfiction content, creating a profound impact, and transforming lives. With a wealth of experience, she has contributed to over twenty books, ranging from memoirs and thought leadership books to business and personal growth books. Additionally, she provides book and story coaching, editing, and consulting services to C-suite executives, ensuring their messaging is concise, beautiful, and genuinely authentic.

Since 2008, Danielle has built an impressive portfolio that includes...

In this episode, I am joined by Jennifer Best, Vice President of Marketing at AAE Speakers Bureau. Under her leadership in 2022, AAE launched the inaugural Speaking Industry Benchmark Report, bringing transparency to the speaker booking process between both the meeting organizers who book them and the speakers who delight audiences.

Top Takeaways:

Public Speaking Benefits: Public speaking is a valuable skill for personal and professional development. It provides a platform to share expertise, educate, and inspire audiences. Starting Small: Begin with local opportunities like community events, schools, or Chamber of Commerce gatherings. Practice and build confidence...