I Am That Content Creator Podcast
The podcast for multi-passionate creatives (serial entrepreneurs) building six-figure, pivot-proof businesses engineered to Evolve with them! You're not scattered. You're not too much. You're Multi-Brilliant and this show was made for you.Hosted by Kristen (Brand & Visibility Strategist with 15+ years of marketing expertise) and Mia (late ADHD diagnosis, former ambo, and the woman who left it all behind to build not one but three six-figure online businesses), this is the podcast where multi-passionate women, neurodivergent entrepreneurs, and women 40+ come to build businesses that don't box them in.Between us we've got the strategy, the lived experience, and the receipts and w...
Ep#121 Why Niching Down Isn't Working for You...And What to Do Instead!
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If you've been feeling like you're doing marketing "wrong," this episode is your permission slip to stop shrinking.
Kristen gets brutally honest recording on the move about why content has started to feel heavy, why so much Instagram advice is exhausting, and why a lot of what you've been told to do is already out of date. The pace of change is real, and multi-passionate entrepreneurs feel it first because we move fast, pivot fast, and refuse to stay in a box.
In this episode, Kristen breaks down wh...
Ep#120 From 'Too Much' to Unstoppable: How the 10% Rule, Owning Your Story, and Crushing Imposter Syndrome Can Transform Your Entrepreneurship Journey
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What if the secret to entrepreneurial success wasn't about doing more but giving just 10% extra?
In this episode, Kristen breaks down her powerful 10% Rule and reveals why the most overlooked asset in your business is the one you've been carrying all along: your own story.
Whether you're battling imposter syndrome, struggling to articulate your value, or wondering if your scattered experiences could ever add up to something cohesive this episode is your permission slip to own every part of your journey and build a brand, visibility, and income a...
Ep#119 Overcoming Visibility Wounds: How to Build Confidence and Show Up Online
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Ever Been Told You’re “Too Much”? This Is Why It May Still Follows You Online.
If you feel a tightness every time you go to hit post, this episode is for you.
We go straight at the visibility wound the old stories, negative comments, and childhood echoes that quietly keep smart, creative people playing small.
From personal stories to practical tools, we break down how to turn hesitation into horsepower.
Why one negative comment outweighs 100 positive ones (negative bias explained)How to delete...Ep# 118 Content Fatigue Is Real: Here’s How to Create Without the Algorithm Owning You
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Ever felt crushed under a thousand “shoulds” about how to post, how to niche, how to grow, how to be visible?
We’ve been online for over a decade and in this episode, we open the vault on what actually sustains a creator long term.
Spoiler: It’s not perfect pillars. It’s not copying trends. And it’s definitely not shrinking yourself into a neat box.
It’s owning your multi-brilliance.
In This Episode We Cover:
Why “shiny objects” aren’t proof you’re flaky...Ep#117 ADHD Membership Model: How Neurodivergent Creators Build Recurring Revenue (MRR) Without Burnout
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ADHD, Memberships & MRR: A Sustainable Business Model for Neurodivergent Creators
What if steady income, calmer days, and a community that actually talks to each other were the same solution?
In this episode, we break down why memberships are the most sustainable business model for ADHD and neurodivergent entrepreneurs who are tired of launch burnout and inconsistent income.
If you’ve struggled with:
Imposter syndromeInconsistent contentPricing fearOverdelivering and burning outFeeling “too scattered” to build something stableThis episode is your reset.
What...
Ep#116 ADHD Business Model: How Neurodivergent Creators Use Memberships for Steady Income
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Stop treating your pivots like proof you’re flaky.
If you’re an ADHD or neurodivergent entrepreneur, this episode will rewire how you see your so-called “shiny objects.”
We share a practical framework for turning creative chaos into steady, livable income using fast validation, pre-sales, and simple membership models that regulate both your revenue and your energy.
Drawing from our lived experience as two neurodivergent mums building a multi-six-figure business, we break down:
Why pivots are data, not failureHow to validate before you build (a...Ep #115 Turning 40 & The Three Lessons That Saved My Business And Set Me Free
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What if the most powerful strategy you’re missing is your own brain? Mia goes solo to mark turning forty and opens up about the moment a late ADHD diagnosis flipped the script on identity, success, and how to build a business that doesn’t break you. This is a raw, practical guide to honouring your wiring, ditching shame, and designing work that funds your life instead of draining it.
We start by pulling apart the old story: the uniform, the good grades, the fear of visibility, and the burnout that followed. Then...
Ep#114 From Content Slump to Creative Flow: The Messy Truth About Momentum
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What if the block isn’t your creativity—but the space between spark and share?
In this solo riff, Kristen slices through the invisible resistance that’s been weighing down creators post-summer, post-holiday, post-everything. If your brain is full but your feed is silent, this one’s for you.
You’ll hear:
Why video confidence isn’t your problem (spoiler: it’s friction)The underestimated power of micro-systems: ready-to-go mic arms, low-energy formats, and one-tap workflowsHow to turn scattered notes into traction using screenshot folders, voice-to-text ideas, and no-pressure StoriesThe wor...EP#113 WORD OF THE YEAR 2026
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Start your year with the messy truth. If you're feeling flat, scrolled out, and allergic to AI-polished B-roll telling you how to live this one’s for you.
We’re anchoring 2026 to two words: Launch and Joy.
In this episode, we unpack the platform shift that’s already happening:
🚫 Scripted sameness is out.
✅ Real, intuitive, human content is in.
People can feel when it’s honest and it’s converting better, too.
You’ll hear:
Why our best-performing content came from a...Ep #112 How to Build A Community With A Heartbeat, Not A Course That Sits Still [Listener Q&A]
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Tired of burning out after every launch? You’re not alone. In this episode, we unpack why paid memberships are the most sustainable, scalable business model for creative, ADHD-fuelled, Multi-Brilliant entrepreneurs.
We answer a powerful voice note from a listener who's done with reselling one-off webinars and is craving a model that feels softer on her nervous system and stronger for her income. Spoiler: the answer isn’t another course. It’s a membership designed around real transformation, not static info dumps.
Inside, we break down:
How...Ep#111 From Online to IRL: Neurodivergent Creators, The TikTok Awards, Business Besties, and Building Beyond the Algorithm
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What went down when we finally met at the TikTok Awards?
In this episode, Kristen and Mia spill the behind-the-scenes of meeting IRL after years of building a wildly successful creator community without ever sharing the same timezone. From the joyful AF airport reunion to the red carpet chaos, we break down what went down at the TikTok Awards 2025 and why we left with way more than glitter.
We unpack:
The power of creator rooms that feel like real life, not just highlight reelsWhat the...Ep#110 You’re Not Too Much: Why Multi-Passionate Creators Are the Future and How To Join The Cluuurb 🤘
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What if your many passions aren’t a flaw to tame, but the engine of your best work?
In this raw, electric episode, we share the BIG news we’ve been bursting to tell you: we’re finally meeting IRL at the TikTok Awards and we’re launching The Multi-Brilliant Project, a fresh kind of community for women who are done being boxed in.
✨ Kristen opens up about growing up with undiagnosed dyslexia, the rigid world of corporate branding, and how she finally claimed her creativity as a strat...
Ep#109 The Business Model Built for Neurodivergent Creators: How Paid Communities Create Steady Income & Creative Freedom
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What if your many passions were the business model not the problem?
In this episode, we (Kristen & Mia) map out the business model that finally worked for our fast-moving, neurodivergent brains: paid communities that generate monthly recurring revenue (MRR) while giving us space to follow side quests, switch gears, and stay regulated.
We explore the real cost of relying on courses, coaching, or 1:1 work calendar fatigue, emotional crash after launches, and constantly starting from scratch. Instead, we show you how to:
<...Ep#108 [PART 2] Your Content Isn’t Cringe; It’s Just Off-Purpose. Let’s Fix That With Knowing Your Why
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Your content shouldn’t feel like pushing a boulder uphill. When you lock onto a deep, personal why, ideas snap into place, messaging gets simple, and your audience leans in because they finally understand what you stand for. We open up about the messy, vulnerable path to clarity and share the exact tools we used to build brands that can pivot without breaking.
We walk through the seven whys exercise, showing how to move past surface answers like money or freedom and get to the moments that shaped your voice. You’ll hear...
Ep#107 [Part 1] How to Build a 6-Figure Business That Works For Your ADHD Brain (Not Against It)
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What if your business didn’t punish your brain for being Multi-Brilliant?
In this episode, we pull back the curtain on how two neurodivergent founders built a six‑figure brand by ditching rigid business rules and designing a digital ecosystem that actually works with their brains not against them.
You’ll learn how to:
Identify the dopamine‑driven build‑and‑burn cycle so many ADHD entrepreneurs fall into.Do a quick alignment check before chasing shiny ideas (and avoid burning everything down).Replac...Ep#106: [PART 2] Burn the Content Calendar: The ADHD Creator’s Guide to Showing Up Anyway
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If you've ever created a content calendar...and then ghosted it 3 days later this episode is for you.
We’re pulling back the curtain on how two neurodivergent mums built a multi–six-figure brand without rigid content plans by following energy spikes, trusting timing, and using platforms that actually responded back (hello, TikTok).
You’ll learn:
Why intuition-led content works better for creative brainsHow human design shapes when and where you should postWhat to do when visibility wounds and rejection sensitivity strikeHow to grow a small...Ep#105 [PART1] How to Grow Online; Without Picking a Niche, Burning Out, or Faking It. Creating Content You Freaking Love
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Ever feel trapped by the traditional advice to "niche down" and stick to one topic forever? For neurodivergent entrepreneurs especially, this approach can feel suffocating and unsustainable. What if instead of burning everything down each time you evolve, your audience simply followed you to your next venture?
That's the power of building a dynamic personal brand one that centers on YOU rather than a single product or service. In this raw, energising conversation, Mia and Kristen break down how to create a personal brand that breathes and evolves with you...
Ep#104 When ADHD Powers Your Dream; How Bek build her dream biz on her DEEP Why & ADHD
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What happens when two neurodivergent creatives sit down to unpack what it means to build a business that honors your authentic self? Magic, tears, and powerful truth bombs about embracing your unique vision despite what the world thinks you should do.
In this deeply moving conversation, we're joined by Bec, a master hairdresser with 30 years of experience who recently opened Plume, a salon space created entirely on her own terms. As I settle in for a color touch-up, we dive into how Bec's ADHD has shaped her entrepreneurial journey and the courage...
Ep#103 One Step Forward: Why Your Excuses Are Holding You Back
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It's the PASSION PANTS RANT....
Ever find yourself standing at the bottom of a metaphorical hill, overwhelmed by all the reasons why you can't or shouldn't climb it? That's exactly where transformation begins.
Looking through voice notes from 2015 after being made redundant, Kristen discovered a powerful through-line in my life's work that remains unchanged a decade later. The message is simple yet profound: when faced with a challenge, you have a black and white decision to make. You either take that step forward or you don't. You jump or you...
Ep#102 Your Brain is Not Broken: How Multi-Passionate Creators Can Build Thriving Businesses
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What if your scattered, multi-passionate brain isn't something to fix but your greatest business asset? When we stopped trying to force our neurodivergent minds into neurotypical business models, everything changed.
This episode reveals the behind-the-scenes story of how we completely pivoted during a live bootcamp, creating an entirely new offer on the fly that resonated so deeply with our audience that people were signing up before we'd even named our price. Why? Because we finally acknowledged what neurodivergent creators truly need: permission to build businesses that work with...
Ep#101 Forget the Rules: Mia's Chat with Fellow Content Creator Bic Walker on How Their Late ADHD Diagnoses Fuelled Their Love For Content
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What if everything you thought was holding you back...your ADHD, your impulsivity, your inability to niche down was actually your unfair advantage?
In this raw and powerful episode, Mia chats with fellow 40+ content creator Bic Walker and gets real about how being diagnosed with ADHD flipped the script on her entire life and career. From a burnt-out paramedic to building three six-figure businesses in under two years, she shares the behind-the-scenes truth most people don’t talk about.
💡 What you’ll learn in this episode:
Why neurodi...Ep#100: How Two Neurodivergent Entrepreneurs Built a Six-Figure Brand Without Ever Meeting In Person
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In this milestone 100th episode, we’re pulling back the curtain on our wild, messy, magical journey from a Facebook voice note to building a six-figure business and changing hundreds of lives… without ever meeting face to face.
If you're a multi-passionate, ADHD, dyslexic, or neurodivergent woman who’s tired of being told to “niche down,” this episode is your permission slip to do things differently. Kristen (a dyslexic ex-corporate brand strategist) and Mia (a former ambo with ADHD who built her business from a caravan) are proof you don’t need a tra...
Ep#99 The UGC Marketplace Revolution: How We're Putting Power Back in Creators’ Hands with A New Platform for You
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Tired of middlemen, high platform fees, and confusing content rights? This episode reveals the behind-the-scenes story of how we partnered with Fingertip, an award-winning Australian tech company, to launch a creator-led UGC marketplace that changes the game for good.
You’ll hear how a perfectly-timed email led to a partnership with Forbes 30 Under 30 founder Ollie, and how our shared values creator ownership, transparency, and direct brand access formed the foundation for a platform built by creators, for creators.
We break do...
Ep#98 50 Shades of ADHD: Spicy Confessions of Multi-passionate Entrepreneurs
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Are you an ADHD entrepreneur who feels like your brain is “too chaotic” for business? What if we told you that your neurodivergent brain isn’t broken it’s actually your greatest gift for building a thriving business YOUR WAY?
In this episode two multi-passionate entrepreneurs with ADHD and dyslexia share how they turned what once felt like chaos into a six-figure content creation business. From hoarding domain names (just in case) to discovering why rigid content calendars kill creativity, we’re pulling back the curtain on what it really looks like...
Ep#97 Spotlight Coaching session: How Neurodivergent Creators are Building Personal Brands Without Burning Out
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If you’ve ever felt torn between being “polished” and being real in your content… this episode is for you.
In this spotlight coaching session, we explore the messy middle where neurodivergent creators are building magnetic personal brands without burning out or pretending to be someone they’re not.
Kristen (branding strategist with dyslexia) and Mia (former paramedic turned six-figure UGC creator with ADHD) pull back the curtain on what actually works when you’re building a business as a creator with a real life.<...
Ep#96 How to Turn Everyday Content Into Paid Brand Deals: Real Coaching From Inside Our Creator Community
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Real Coaching, Real Creators; How to Monetise What You're Already Doing
In this behind-the-scenes spotlight episode, we're giving you a front-row seat to real coaching sessions from inside our membership community where everyday creators are landing paid brand deals, growing their memberships, and turning content into serious income (without burnout).
We’re talking:
How to pitch brands without feeling sleazy (even if you're brand new)Turning your existing audience into a goldmine with affiliate links + brand partnershipsThe difference between influencer UGC and pa...EP# 95 From UGC Creator to CEO: How Gemma Used Content to Fund & Market Her Dream Fashion Brand
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Ever wondered how to actually turn User-Generated Content into a real, revenue-generating business?
This week on the I Am That Content Creator Podcast, we’re joined by Gemmacreator, fashion brand founder, and mum—who shares how UGC became the stepping stone from burned-out retail worker to full-blown CEO of her own clothing label, Zejt the Label.
Inside this episode, we unpack:
How Gemma replaced her retail income in just 30 days using UGCThe real process of starting with gifted collabs before landing paid bran...Ep#94 How to Become a Strategic UGC Creator Brands Can't Ignore
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Want to go from $200-per-video gigs to consistent, high-paying brand partnerships?
The key isn’t more content it’s positioning. In this episode, we unpack exactly how UGC creators can become strategic partners, not just content suppliers.
You’ll learn:
✅ Why creators who offer solutions get chosen over those who just follow briefs
✅ How to position yourself as an expert (even if you’re new to UGC)
✅ What brands really look for when choosing creators
✅ The performance metrics that build trust and lead to long-term deal...
EP#93 From Burnout to Breakthrough: How UGC Creators Can Build Digital Products That Sell
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Feeling stuck in the UGC grind? You’re landing brand deals, creating content on repeat, but still asking… what’s next?
In this episode, we’re diving into how content creators especially UGC creators can evolve their skills into scalable digital products. If you’re burning out on client work or craving more freedom, this is your sign to build something sustainable while you're still getting paid.
We unpack:
Why UGC is the perfect training ground for digital product successThe two questi...Ep#91 Male UGC Creators Are In Demand: How Men 40+ Can Make Money With User-Generated Content (No Experience Needed)
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Attention men (and partners of men): The biggest UGC opportunity nobody’s talking about is wide open and almost no one is competing.
In this episode, we reveal why Male UGC creators (especially over 40) are being snapped up by brands desperate for relatable, trustworthy content and how you or your partner can start earning hundreds per video with zero followers, no tech skills, and no on-camera experience.
👉 Learn:
Why men are in HIGH DEMAND for UGC content creation in 2025How Mia booked her partner his first...Ep#90 The Power of Word-of-Mouth UGC: How Everyday Conversations 'Sell' Products (and How You Can Get Paid for It)
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Have you ever recommended your fav leggings, skincare, or boots to your friends without even thinking about it? Guess what you're already doing UGC (User Generated Content) you’re just not getting paid for it (yet).
In this episode, we break down how casual conversations between mums at school pick-up, in group chats, or over coffee are driving real sales for brands every single day and how YOU can turn this into a paid UGC business.
We dive into:
✅ Why brands are finally...
Ep #89 From Content Creator to Digital CEO; Scaling Your Online Business with a Digital Product featuring James Wedmore
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Ready to stop trading time for money and start building a business that scales?
In this episode, Kristen sits down with 8-figure a year mentor James Wedmore to explore how content creators can step into the role of Digital CEO.
Whether you're new to digital products or feeling stuck after UGC and brand deals, this conversation breaks down the 3 systems every successful online business needs, plus the mindset shifts that create real freedom.
Join us and learn how to turn your content in...
Ep#88 Camera Confidence for Content Creators: How to Look and Feel Great on Camera with Katie Kaars
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In this episode of I Am That Content Creator, we’re joined by portrait photographer and camera confidence mentor Katie Kaars.
While Katie has photographed big names like Rose Byrne and Florence Welch, her true passion lies in helping everyday women feel confident and empowered on camera using just their phone, a little mindset work, and some seriously smart tips.
We dive into how to overcome the fear of showing up on camera, how to use your iPhone to take stunning content without fancy gea...
Ep#87 How to Create Your First Digital Product (and Why It’s the Most Profitable Business Model) — Live Coaching + Actionable Tips to Get Started
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Ever wondered how to turn your skills, story, or knowledge into a scalable digital product that sells — even while you sleep?
In this high-impact episode of the Hive Hub Collective Podcast, we’re taking you inside a live coaching session where we break down how everyday women are creating their first digital product — and why this business model is the most profitable, flexible, and scalable in 2024 and beyond.
🚀 What You’ll Learn:
Why digital products are the smartest way to build recurring i...Ep#86 You're Not Failing, You're Finding Your Path: Why Business Pivots Are Essential
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The guilt of business pivots can be crushing. That nagging feeling of "Oh, what's she doing NOW?" or "Another business idea gone to waste" – we've been there, and we know you might be feeling it too.
As two neurodivergent business owners who've navigated multiple pivots, we're pulling back the curtain on the emotional rollercoaster that comes with changing direction. For Mia, her ADHD meant continually seeking new dopamine hits when business ventures became challenging. For Kristen, being a manifesting generator meant she was literally designed to do multiple things, yet carried shame ar...
Ep#85 Scaling From Zero to Six Figures: The Business by Design Journey
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Ever found yourself drowning in online business courses that promise the world but leave you with more questions than answers? That's exactly where we were before discovering Business by Design.
As two neurodivergent mums who transformed our content creation skills into a six-figure business in under 12 months, we're pulling back the curtain on the program that made it possible. James Wedmore's Business by Design isn't just another digital course—it's a comprehensive system that actually delivers on its promises.
What makes BBD different? It truly is the "LEGO manual" for di...
Ep#84 Crafting Hooks That Convert: Why People Scroll Past Your Content
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Ready to stop watching your carefully crafted content disappear into the digital void? In this episode, we tackle the number one reason your videos aren't performing: weak hooks that fail to stop the scroll.
The hard truth is that you have just three seconds—often less—to capture attention in today's hyper-stimulated social media environment. We break down exactly what makes an effective hook, exploring the power of layering visual elements (camera movement, bright colours, unexpected actions) with compelling text and spoken words. This combination creates an irresistible invitation that transforms passive scro...
Ep#83 AI & Content Creation: Master ChatGPT-4 or Risk Falling Behind
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The AI revolution has arrived in content creation, and it's transforming everything from graphic design to photography at breathtaking speed. Mia and Kristen dive deep into this pivotal moment for creators, entrepreneurs, and business owners, exploring both the thrilling possibilities and legitimate concerns as artificial intelligence reshapes our creative landscape.
We've reached the point of no return with AI – it's not going back in the box. So how do we adapt rather than resist? Should we fear the environmental impact and potential job losses, or embrace the efficiency and new possibilities? The an...
Ep#82: One Platform, One Offer, One Traffic Source Will Change Your Business Forever
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Ever feel like you're spinning your wheels in business, constantly creating new offers but not seeing the growth you want? You're not alone. As two neurodivergent entrepreneurs who've built a six-figure business, we've discovered that success isn't about doing more—it's about focused execution on fewer things.
This year, we chose "focus" as our word of the year, and just three months in, it's completely transformed our approach. We've learned that constantly pivoting after success (rather than doubling down on what works) was causing our results to fluctuate wildly. The solution? One pl...
Ep#81 TikTok Shop Australia: Learn How Aussie Creators Can Profit & What You Need To Know To Be Ready
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Get ready to revolutionise your content strategy with TikTok Shop, the groundbreaking social commerce platform set to launch [from what we know] in Q1 Australia in 2025!
This podcast episode as we dive deep into how TikTok Shop could change everything for local creators.
🌟 What You’ll Learn:
Understanding TikTok Shop: Discover how this platform merges social media and e-commerce, allowing creators to earn through direct sales.Earning Potential: Explore the commission-based earning model of TikTok Shop, where creators can receive 10-30% on products sold t...
