Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & SEO
The weekly interview show where business & marketing leaders come to talk about the best practices in podcasting. You can listen to all our episodes and read our articles on https://ghapodcast.com/. Topics for the show include: B2B Marketing, B2B Podcasting, Podcasting, Podcast, B2B Lead Generation, Lead Gen, Backlink Generation, SEO Optimization
How Financially Stressed Lawyers Pay Off Debt Fast and Ditch Toxic Jobs with Rho Thomas
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we’re joined by Rho Thomas, a former attorney turned financial coach and the host of the Personal Finance for Lawyers Podcast. Rho shares how a deeply personal experience with overwhelming debt and a desire to spend more time with her newborn led her down a path of financial literacy, blogging, and eventually podcasting.With a background in trademark law and a passion for helping lawyers take control of their money, Rh...
Podcasting for Expats to Build UK Property Trust and Raise Capital Anonymously with John
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we sit down with John, the anonymous host of Expat Property Story, to uncover how he built a top-ranking property podcast while working full-time and living thousands of miles away from his investments. Known as the "Secret Podcaster," John shares how he blurred his face, kept his identity under wraps, and still grew a loyal audience of expats and private investors.
John walks us through his journey from buying...
Tax Strategies for Entrepreneurs to Save 50% and Grow with Consistent Content with Tiffany Phillips
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we’re joined by Tiffany Phillips, the founder and CEO of Phillips Business Group, and host of the Small Business Finance Podcast. Tiffany has dedicated herself to helping small business owners navigate the complex world of finance with clear, accessible advice. Through her podcast, she simplifies difficult financial concepts, making them easy for entrepreneurs to understand and apply to their businesses. Her mission is to empower business owners to optimize their ta...
The Automation Strategy for CFOs to Turn Podcasts into Lead Machines using AI with Albert Ramos
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we dive deep into the world of AI-powered CFO consulting with Albert Ramos, founder of Stratego Intel, president of Valisights, and host of Valisights Podcast. Albert shares his expertise in financial forecasting, cash flow repair, and M&A readiness for multi-location operators and growth-stage brands. He talks about his journey from health and fitness to fractional CFO services and how AI is transforming financial operations.
Albert explores the key...
The Podcast Strategy for Property Solopreneurs to Build Trust & Attract Clients – Rachael Troughton
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we explore the world of property development and business strategy with Rachael Troughton, host of The Property Solopreneur Podcast. Rachael shares how she transformed her life from co-running a renovation company to mentoring solopreneurs in real estate, helping them turn accidental landlord situations into sustainable businesses.
She talks about how her podcast empowers aspiring property investors with practical insights, including how to avoid flashy trends, build a resilient team...
The Financial Freedom Strategy for Millennials to Launch Profitable Podcasts & Online Brands - Jonny
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we’re joined by Jonny, the creator behind Millennials with Money. Jonny shares his journey of building a personal finance brand aimed at empowering millennials to take control of their financial futures. He talks about the challenges of managing money in a world where costs are rising, salaries aren’t increasing as quickly, and financial literacy is often lacking. Jonny explains how he transitioned from financial struggles to educate others on the...
The Power of Podcasting for Skilled Trades to Build Leadership and Brand Influence with Josh Zolin
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we’re joined by Josh Zolin, CEO of Windy City Equipment and host of the Blue Is the New White podcast. Josh shares his fascinating journey from working as a stuntman in Hollywood to running a thriving business that’s changing the narrative around blue-collar careers. From his roots in the stunt industry, Josh explains how he transitioned into the restaurant equipment repair business, learning key lessons along the way that led...
How a Podcast on Tax Hacks Became a Software Empire for Entrepreneurs with Mike Jesowshek
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we explore the intersection of tax strategy and content marketing with Mike Jesowshek, host of the Small Business Tax Savings Podcast and founder of TaxElm. Mike shares his entrepreneurial journey from selling eBooks as a teenager to running a virtual accounting firm and ultimately creating one of the most impactful tax education podcasts for small business owners. He discusses how his own frustrations with vague tax advice led him to build...
How B2B Marketers Build Authority & Generate Long-Term Leads with Podcasts & eBooks - Todd Weyandt
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we’re diving into the world of construction innovation with Todd Weyandt, host of Bridging the Gap Podcast and Director of Marketing at Graitec. Todd shares his journey from working in construction technology to founding a podcast that highlights the transformative innovations happening in the construction industry. He discusses how the industry is evolving, from robotics to offsite construction, and how his podcast shines a light on the technology driving these ch...
The Podcast Strategy for Finance Experts to Attract Pros and Avoid ETF Risks with Stephen Clapham
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we’re diving into the world of investment research and financial education with Stephen Clapham, founder of Behind the Balance Sheet. Stephen shares his journey from being a partner and head of research at two multi-billion-dollar hedge funds to founding a consultancy that helps both professionals and private investors navigate the complexities of stock market analysis and investing.
Stephen explains the purpose behind his podcast, which started as a wa...
The Trust Building Tips for Finance Coaches to Convert Podcast Fans into Clients - Zeke Guenthroth
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we’re diving into how personal finance education and smart wealth-building strategies can empower individuals at various life stages, featuring Zeke Guenthroth, co-founder of Asset Road and The Finance Bible Podcast. Zeke shares his journey from working in traditional banking to creating a trusted platform that educates people on investing, managing debt, and building assets through practical advice and a mission to help clients succeed financially.
Zeke breaks down th...
From Military Life to a Sponsor-Funded Podcasting Empire with Lacey Langford
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we’re diving into how financial coaching and entrepreneurship can empower the US military community, featuring Lacey Langford, host of the Milmo podcast and founder of Mil Money Con. Lacey shares her personal journey growing up in a military family and how she combines her passion for personal finance with the realities of military life to help service members and spouses manage money wisely and build portable careers through entrepreneurship.
...
How Podcasting Replaced Networking and Became a Path to Fulfillment and Impact with Vicki Wusche
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we’re diving into how podcasting can fuel a purpose-driven business and create deep personal impact with Vicki Wusche, host of A Wealthy Life Podcast and founder of The Wealthy Life Project. Vicki breaks down how she uses her podcast not just for visibility but to educate on financial literacy, inspire mindset shifts, and empower people to design lives filled with joy, freedom, and legacy. She shares how her show replaced tr...
B2B Content for Niche SaaS Founders to Drive Sales Without SEO Tools Using Webinars - David Robison
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we’re diving into how niche B2B content can become a long-term growth engine with David Robison, host of The Electrical Building Design Show and CEO of Design Master Software. David breaks down how he uses video-first content, SEO, and monthly webinars to drive sales in the hyper-specific world of electrical building design, an industry so narrow that traditional marketing data barely exists.
David has positioned his company as...
The Power of Authenticity in Podcasting for Creators to Build Trust in the AI Era – Becky Fountain
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we’re talking about what really makes a podcast resonate: being real. Our guest is Becky Fountain, a professional voice-over artist and founder of Becky Fountain Voiceovers, who knows how much your tone, energy, and honesty matter. She shares why cutting the fluff and showing up as your true self is the key to building trust and standing out, especially now when AI is everywhere.
Becky brings stories from he...
How Podcasting Drives Commercial HVAC Engineer Engagement and Brand Growth with Tony Mormino
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we’re diving into the power of podcasting as a strategic content engine for niche B2B industries with Tony Mormino, host of HVAC TV and Director of Marketing at Air Control Concepts. Tony breaks down how podcasts can be used not just for brand visibility, but also to educate technical audiences, build industry trust, and create long-term engagement in traditional sectors like commercial HVAC. He shares how his show went fr...
The Expert Interviewer: Don't Do This When You Interview People! Become a Better Host
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we’re diving into the world of corporate podcasting with Jacob Hollabaugh, host of PayPod and a professional podcast presenter for SoarPay. Jacob shares how he built credibility and connection in the highly specialized world of fintech, despite having no background in finance. He breaks down how podcasting has become his tool for navigating complex industries, asking the right questions, and creating meaningful conversations with top-level executives.
Jacob has re...
Treasury Recruiting Expert: Want to Earn Revenue with Podcasting? Here's What to Do!
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we’re diving into the world of niche podcasting with Mike Richards, CEO of the Treasury Recruitment Company and host of the Treasury Career Corner. Mike shares how he turned a podcast in the hyper-specialized field of Treasury into a core business driver, bringing in over £1 million in revenue. He breaks down how podcasting has become a key channel for building authority, deepening relationships, and creating inbound opportunities in B2B.
<...Building a 10,000 Downloads / Month Podcast For A Stranger In 64 Mins (Special Episode)
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Â
Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.
In this episode, Guillaume Jouvencel takes Pastor Joseph Spurgeon through a step-by-step process to bring his podcast, The Patriarchy Podcast, back to 10,000 downloads per month. They discuss strategies for content creation, guest outreach, and discoverability that can help grow an audience and monetize a podcast. Whether you're looking to grow your own show or revamp an existing one, this episode provides actionable advic...
Podcast Strategy for B2B Service Providers to Build Authority and Win Clients with Michael Buzinski
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Gurus, we’re creating meaningful results in podcasting as a strategic tool for B2B businesses with Michael Buzinski, CEO of Buzzworthy Integrated Marketing and an expert in B2B marketing. Michael breaks down how podcasts can be used not only to build authority in your niche but also as a networking tool to connect with ideal clients. He shares his insights into why podcasts are a long-game strategy for growing your bu...
6 Steps To Launch A Successful Podcast (Special Episode)
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Â
Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.
If you're planning to launch a B2B podcast that actually drives results, this episode is your full blueprint. I walk you through the 6 essential steps to go from an idea to a high-performing podcast that builds your brand, attracts ideal clients, and generates qualified leads. Whether you’re a founder, marketer, or sales leader, this one’s for you.
What You’...
Podcasters Can't Ignore YouTube Anymore, Here's Why (Special Episode)
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Â
Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.
If you’re not using YouTube for your podcast, you’re missing out on massive audience growth. In this episode, we break down why YouTube is the #1 podcast platform, how top podcasters are crushing it with video, and the 3 G’s Strategy that can skyrocket your podcast’s reach and engagement.
What You’ll Learn in This Episode:
Why YouTube now dom...#1 Podcast 5 Years In A Row - I Analyse The Joe Rogan Experience (Special Episode)
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Â
Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.
Joe Rogan’s podcast dominates the industry with 190 million downloads per month. But what are the key factors that led to its massive success? In this episode, we break down the six pillars that made The Joe Rogan Experience a global phenomenon. Whether you’re starting out or looking to scale your show, these insights will help you refine your strategy, improve discovera...
How To Automate 100% of Your Podcast Post Production (Special Episode)
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Â
Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.
If you love podcasting but find the post-production process overwhelming, this episode is for you. Managing 40+ podcasts, I’ve mastered automation tools that will save you hours every week. Whether you’re a solo podcaster or a content team, these automation techniques will take your workflow to the next level—so you can focus on what truly matters: creating great content.
What You...
How Podcasters Can Build a Powerful Brand to Attract Loyal Listeners with Lorraine Carter
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Guru, we’re talking about branding with Lorraine Carter, founder of Persona Design. She breaks down why branding isn’t just about a logo but about building a strategy that shapes how people see and connect with your business. From standing out in a crowded market to creating a brand people trust and love, Lorraine shares practical advice for businesses, entrepreneurs, and podcasters looking to make an impact.
Lorraine has help...
I Created 1 Month Of Content From 1 Podcast Episode (Special Episode)
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Â
Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.
If you’re putting time into creating podcast episodes but struggling to get traction, this episode is for you. Today, I’ll show you how to turn just one podcast episode into an entire month of content—helping you grow your audience, increase engagement, and generate leads effortlessly. Whether you’re a new podcaster or already have episodes published, these strategies will help you work...
How Entrepreneurs On Fire Could Get x3 More Downloads - Complete Analysis (Special Episode)
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.
Over the last two years, I’ve personally analyzed over 1300 podcasts and spoken with 500+ podcasters to uncover what truly drives success in this space. In this episode, I’m diving deep into Entrepreneurs on Fire by John Lee Dumas—a top-ranked business podcast generating over $100K per month.
John has built a powerhouse brand, but even the most successful podcasts have untap...
Achieve Podcasting Success Faster by Training Your Unconscious Mind to Set Goals with Teri Holland
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Guru, we explore mindset, success habits, and the unconscious mind with Teri Holland, an NLP trainer, hypnotherapist, and podcasting expert. Teri explains how 95% of our actions are driven by the unconscious mind and shares strategies for setting goals, overcoming mental blocks, and using podcasting to grow your brand. Whether you're an entrepreneur or podcaster, this episode offers actionable insights for lasting success.
Our guest, Teri Holland, is a high-performance coach...
Podcasting Tips for Couples to Balance Work and Life with Zach and Audrina Blackburn
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
In this episode of Podcast Guru, we explore the dynamics of running a business and podcast as a couple, focusing on how to navigate challenges, maintain boundaries, and foster authentic connections. Zach Carlin and Audrina Blackburn, co-founders of Summit Chasers Network, share their experiences building a business that thrives on trust and community while leveraging podcasting as a platform for growth and genuine relationship-building. Zach and Audrina discuss the importance of being true to yourself in both...
24 Brutally Honest Truths about Podcasting (Special Episode)
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
Welcome to Podcast Gurus!
Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.
After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium.Â
Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections.
Expect to learn:Â
1...
How to Build a 300-Episode Podcast That Revolutionized Construction with Devon Tilly
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
Welcome to Podcast Gurus!
Our guest today is Devon Tilly, Host of The Art of Construction podcast and leader of the Art of Construction Master Facilitators. With years of experience in project management, Devon connects cutting-edge technology with craftsmanship to empower professionals in the building industry.
Expect to learn:
1. Practical tips on building a podcast from scratch, even with no prior experience.
2. Insights into staying consistent and engaged, especially d...
This ONE Strategy is Changing the Future of Podcasting with Jack Sweeney
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
Welcome to Podcast Gurus!
Our guest today is Jack Sweeney, Host and Creator of the CFO Thought Leader podcast and Senior Contributor at Forbes. With decades of experience in business journalism, Jack shares the leadership stories and career insights of top finance professionals.
Expect to learn:
1. Techniques for connecting with executives during interviews.
2. Insights into building authority and relevance in a niche market.
3. Strategies for staying focused...
The Shocking Truth About Podcast Failures and Why 90% Don’t Survive with Ron Nussbaum
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
Welcome to Podcast Gurus!
Our guest today is Ron Nussbaum, Chief Executive Officer of BuilderComs and Host of the Construction Champions Podcast. With over 15 years of experience in construction and a dedication to driving innovation, Ron is challenging industry norms and inspiring change across the sector.
Expect to learn:
1. Learn the techniques to market your podcast effectively on social media, newsletters, and through collaborations.
2. Discover how to approach potential s...
Podcasts Fail Before Episode 3 Because of This One Mistake with Tyler Campbell
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
Welcome to Podcast Gurus!
Our guest today is Tyler Campbell, Chief Executive Officer of Storybuilder and Podcast Host and Producer of the Construction Brothers Podcast. With a decade of experience in construction and a passion for video production, Tyler combines his expertise to bring a unique approach to both industries.
Expect to learn:
1. Learn the steps to create a podcast idea that resonates with listeners and fits your goals.
2...
The Shocking Truth About How Conversations Make or Break Deals with Daniel Stillman
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
Welcome to Podcast Gurus!
Our guest today is Daniel Stillman, Executive Coach and Host of The Conversation Factory podcast. With over a decade in the product design and innovation world, Daniel helps leaders drive change through impactful conversations.
Expect to learn:
1. Learn what goes into defining your podcast’s theme, voice, and branding to build a recognizable identity
2. Discover different ways to make money from your podcast, from sponsorships to...
5 Steps To Generate Leads With Your Podcast (Special Episode)
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
Welcome to Podcast Gurus!
Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.
After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium.Â
Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections.
Expect to learn:
...
7 Steps in Growing Your Podcast in 2025 (Special Episode)
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
Welcome to Podcast Gurus!
Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.
After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium.Â
Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections.
Expect to learn:
...
How to Make Money with a Podcast (Special Episode)
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
Welcome to Podcast Gurus!
Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.
After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium.Â
Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections.
Expect to learn:
...
How Podcasters Can Overcome Burnout & Stay Consistent with Game-Inspired Strategies
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)
Welcome to Podcast Gurus!
Our guest today is Rob Alvarez, host of the Professor Game podcast and a gamification expert. He brings innovative strategies to boost engagement and loyalty through game-inspired solutions.
Expect to learn:
1. How to stay consistent with podcasting, even when facing obstacles like illness or burnout.
2. How to build a structured workflow for podcast production, from finding guests to editing and publishing.
3. The importance o...
Growth Strategies for Podcasters on Growing Your Audience with Strategic Content
Our guest today is Claybrin McMath, comedian and host of Welcome to the Poddy. He brings his sharp observational humor to film reviews, creating a blend of comedy and insightful discussions.
Expect to learn:
1. How to leverage podcasting as a powerful marketing tool for business growth.
2. The benefits of creating content tailored to a specific audience rather than chasing trends
3. Why quality in podcast production should always be prioritized over the number of episodes.
… and many more!
You can find Claybrin McMath's LinkedIn here:Â
https://www...
