The Beauty Biz Pro Podcast

She Opened a Lash Spa 6 Months Ago… and She’s Already Booked Solid

What if you could go from opening your doors to being fully booked out in just a few months?

That’s exactly what Mackenzie did — and in this video, we break down how.

We sat down with Mackenzie, owner of a lash + spa business just outside Auburn University, for a real, unfiltered strategy session. You’ll see exactly how she:

👉 Grew her clientele so fast she’s booked out for weeks
👉 Runs a team of booth renters while staying prof...

She started as a lash artist… and ended up building a million-dollar empire.

In this episode, I sit down with Mary, founder of CosmoGlo, to talk about the risks, pivots, and lessons that turned a napkin sketch into one of the most recognized products in the beauty industry.

What you’ll learn:
- How Mary went from lash artist → salon owner → 7-figure product founder
- The risk of “losing it all” vs the reward of going all in
- The cannonball mindset that makes entrepreneurs unstoppable
- Why lighting = bookings (and how it trans...

Lighting is the #1 secret to growing your beauty business online—and most artists are getting it wrong.

In this video, I break down why lighting matters more than editing apps, pricing, or even your skill when it comes to attracting clients on Instagram, Facebook, and Google.

✨ You’ll learn:

Why dark photos—even of great work—get ignored online.

How good lighting makes your clients see themselves in your photos.

The psychology of first impressions (and why your feed can look like a “dark alley” if you’re not careful).

Ready to grow your business? Click here https://calendly.com/d/cq53-9m7-jmc/beauty-biz-pro-strategy-session-with-tony-eric?month=2025-04

Whether you're a beauty professional, salon owner, or entrepreneur — this video will give you real, practical tips to write better emails, avoid the spam folder, and build deeper relationships with your clients.

💡 What You’ll Learn in This Episode:
-  How to write catchy subject lines that get clicks
- The psychology behind emails that convert (without sounding “salesy”)
- Simple formatting tips to make your emails easier to read
- Why most emails go to...

Ready to grow your beauty business? https://calendly.com/d/cq53-9m7-jmc/beauty-biz-pro-strategy-session-with-tony-eric?month=2025-04

I interviewed Aleece—an aesthetician who built a 6-figure beauty business with 80+ recurring clients

No fluff. No hacks. Just real work and a smart offer.

Here’s what you’ll take away from the interview:
✅ The simple membership offer that made it easy for clients to say yes
✅ How focusing on people (not just profit) created steady referrals
✅ Her strategy to evolve services without overwhelming clients
✅ The 4 AM grind that most won’t do—but she did...

How do you turn simple beauty content into viral videos and paying clients? The Waxing Queen spills it all in this episode of the Beauty Biz Pro Podcast.

She’s built a loyal following of nearly 1 million people by mixing education, entertainment, and personality—and today, she’s sharing how you can do the same (while waxing our co-host Tony’s chest, of course 😅).

🎯 What you’ll learn in this episode:

- How to hook your viewers in the first 3 seconds

- Tips for capturing better camera angles and reactions

- Her simple...

Want more clients for your beauty business but unsure how to market effectively?

 In this episode, Jake Randolph, along with his Brand Manager Kylie and COO Tony, answers your burning questions about growing your business, from optimizing Facebook and Instagram ads, navigating TikTok and Yelp, to boosting your rankings on Google.

You'll learn:
- The best social media platforms for attracting new clients
- How to make your brand stand out in a saturated market
- Which Facebook & Instagram ads generate the most leads for med spas and estheticians
- Tips f...

Ready to grow your beauty business? Book a call here https://calendly.com/d/cq53-9m7-jmc/beauty-biz-pro-strategy-session-with-tony-eric?month=2025-02

Not all marketers are created equal—and choosing the wrong one can cost you time, money, and potential clients. In this video, Jake Randolph from Beauty Biz Pro breaks down how to spot the right marketing team for your beauty business and avoid the most common pitfalls.

🔍 Here’s what you’ll learn:
✅ The biggest mistakes beauty pros make when hiring marketers
✅ How to build real relationships with leads (instead of just chasing them...

In this episode, I share my proven 3-step blueprint to help beauty business owners build a winning business plan in 2025. 💼✨

Learn how to refine your offer, get more attention through ads and social media, and optimize your sales process to book more clients.

If you're ready to grow your beauty business, this episode is for you!

Want to know how top beauty professionals are using AI to work smarter, not harder? In this video, I reveal the exact ChatGPT prompts and systems we use to help our clients generate 200+ leads per month.

⏱️ TIMESTAMPS:
00:00 - Introduction
03:03 - What is ChatGPT & Why Use It
06:04 - Creating High-Converting Content
12:14 - Advanced Prompt Engineering
19:42 - Automation Strategies
27:49 - Beauty Business AI Platform
39:15 - Q&A Session

🎁 FREE RESOURCES:
Get my private ChatGPT prompt guide here: https://www.skool.com/beauty-growth/about

What You'll Learn:
✓ How to cr...

In this episode Jake and Kylie discuss effective strategies for growing your social media presence. They share practical advice on creating quality posts, utilizing stories, and the significance of video content across platforms like Instagram, TikTok, and YouTube. 

They emphasizes the importance of being relatable and visible as a brand, delving into various tactics to engage audiences and attract more clients. 

Whether you're a beauty professional or a business owner, this conversation is packed with insights to enhance your brand and connect with your community.

Learn how to:
✨ Improve the quality of your...

In this video, Kelly Callaghan shares her journey from a busy salon owner to a successful online course creator. She explains how online courses provide an opportunity for beauty professionals to gain financial and time freedom. 

Kelly discusses the importance of having a solid foundation of knowledge before teaching others and highlights the profitability of online courses. She also emphasizes the growth of the online training field and outlines how community building can enhance e-commerce efforts for beauty businesses. If you're a beauty professional looking to branch out into online courses or e-commerce, this video is packed w...

Ready to grow your business? 
Go here: https://calendly.com/tonypmumarketer/beauty-biz-pro-strategy-meeting-vip?month=2024-12 

In this episode, we dive deep into strategies designed to help you grow your beauty business and achieve the financial success you’ve been striving for. Whether you’re a solo entrepreneur or running a team, the insights shared here are tailored to help you attract more clients, boost your revenue, and build a thriving business you’re proud of.

Discover how to effectively market your services, identify and connect with your ideal clients, and elevate your brand to stand out in a...

Ever wondered how top salons and spas went from startup to success story? 

Learn how to kickstart your beauty business with effective marketing strategies! From optimizing your Google business profile to running Facebook and Instagram ads, we'll show you how to attract more customers and grow your beauty brand. Start boosting your business today! 

🔥 What You'll Discover:
- Industry secrets that turn first-time visitors into loyal clients
- Proven marketing strategies that won't break the bank
- The exact blueprint successful salon owners use to stand out in a crowded market

S...

Tony and Ana discuss all things scalp micropigmentation (SMP) in this exclusive interview. Learn about hair loss solutions, SMP for both men and women, SMP techniques, and training in this informative conversation. Whether you're considering SMP for yourself or interested in the industry, this interview is a must-watch!

We cover key topics like:
- Benefits of SMP for hair loss
-Tips for marketing your SMP services
-Joining Facebook groups for beauty and hair loss support
-Best practices for SMP training and certification
-Understanding the emotional impact of hair loss and how SMP...

In this episode, I sit down with Payton, a powerhouse entrepreneur who has earned over $250,000 this year in her permanent jewelry business. With 14 years of experience as a business owner, Payton’s journey started with an eyelash company, expanded to a hot yoga studio, and eventually led her to merge her passions before launching her permanent jewelry studio in Missouri in 2021. Now making $50,000 a month, she shares how starting with marketing gave her the freedom to focus on what she loves most: growing her business and connecting with clients.

What you’ll learn in this episode:

Are bookings feeling a bit slow? 😭 Don’t worry—you’re not alone! If you’re ready to turn things around and boost your esthetics business, this is the episode you can’t afford to miss!

Join me for an exclusive interview with Maria, the powerhouse behind Money Making Esthetician (with over 100k members on Facebook), who recently launched a Black Friday package that’s already raked in thousands! She’s sharing her proven strategies and insights to help you thrive in a competitive market.

Here’s what you’ll discover:

✅ How to promote your business w...

Struggling to keep up with your marketing? 🚀 

In this video, I break down the difference between a strategy and a tactic, and why consistency is key. Discover how systems like Beauty Biz AI can automatically follow up with leads, schedule your posts, and build your database—without you having to lift a finger. Save time, stay consistent, and grow your business smarter. 

💡 Text +1 (256) 223-9844 for a FREE trial of the tool I use for all my businesses! 👇

Tony Cruz Interviews Christine - PMU Artist & Educator

In this insightful interview, I spoke with Christine, a PMU artist and educator based in Las Vegas. With 11 years in the beauty industry and 5 years focusing on PMU, Christine shares her inspiring journey from the Philippines to the U.S. Starting with Laura Mercier, she moved into the lash world before finding her way back to permanent makeup.

Christine shared that, as a newcomer, she had to hustle to build her clientele. By turning clients into content models in exchange for reviews, she strategically grew her base...

🎄 The holiday season is fast approaching, and it's time to maximize your beauty business! In this video, Tony and I tackle the Top 3 Questions every esthetician, spa owner, and beauty professional needs answers to before the busy season kicks in. 💡

1️⃣ How do I follow up with leads that never respond? Don't let potential clients slip away! Learn proven strategies to reconnect and close those deals.

2️⃣ Boost Post Button vs. Ads Manager? Discover which option will give you the best return on your marketing investment.

3️⃣ How to overcome price obj...