Brand Confidence for Creatives | Entrepreneurship, Marketing, Positioning, Visibility, Leads
Are you great at what you do, but still feel overlooked online?You're booked, skilled, and getting results… but you're not getting recognized at the level you should be.And the loudest voices in your industry? They’re not necessarily the most qualified ones.If you’re ready to be seen as the go-to—not by working harder, redoing your offer, or shouting louder—this podcast is for you.I’m Eugenia (call me E!), a marketing strategist helping entrepreneurs go from invisible to industry authority through positioning that actually reflects their brilliance.In each episode, you'll get practical strategies and mindset...
62 | Ready to Get Found? My Proven Marketing Strategy for Personal Brands
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Friend, the best marketing strategy for personal brands is focusing on relationships before anything else. We’re not faceless companies… we’re people. (And yeah, that’s a massive advantage and the fastest path to getting found!)
Think more qualified messages, more referrals/invites (podcasts, panels, collabs), and more peers mentioning you by name… all thanks to your relationships.
In this episode, I reframe how creatives should think about marketing, then give you a simple plan you can execute this week. I really think you’re gonna love it!
In Th...
61 | Want Speaker Bookings? Do This to Get Recognized
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You’ve got the dream: lights up, mic on, message landing.
Public speaking can be wildly fulfilling… and it’s also where many creatives get stuck in confusion and mixed advice. Today I’m stripping the noise and showing you what actually gets you recognized by event curators: a clear, memorable point of view (POV) that makes you stand out.
Before you write a single slide, define your POV. I’ve learned that people don’t get booked only because they’re “helpful”; they get booked because they have something worth lis...
60 | Is Your Offer Killing Sales? Entrepreneurs, Fix This Now
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If you’re tempted to rebuild your offer from scratch, pause. In this episode, I walk you through a quick diagnostic to figure out whether sales are stalling because of your offer… or because of positioning (how people perceive your promise). In minutes, you’ll know what to tweak so you stop adding bonuses and start saying what buyers actually need to hear.
We’ll use three clear signals—conversion from warm leads, objection patterns, and whether your promise is repeatable—to decide the path forward.
If it’s the offer, I’ll...
59 | Want to get more visible? Start HERE.
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Hey love! If you want to finish the year in front of more people with real opportunities and “go-to” positioning, this episode gives you two moves that change everything.
First, align your private habits with the public role you’re stepping into (behave like a leader). Then, tighten your communication so you speak like a leader, not just an expert with great tips. Dramatic? Guilty as charged! (Because it works).
In This Episode, We Cover:
✨ How congruence kills imposter syndrome (and the habit that makes it stick)<...
58 | 5 Brand Positioning Tips for Creatives With Too Many Ideas
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If you’ve ever felt like your brain is a never-ending idea factory and you have so many directions you could take your brand, this one’s for you.
In today’s episode, we’re diving into one of the most foundational (yet often overlooked) pieces of building a magnetic brand: your positioning.
Here’s the thing: for creatives with a lot of experience (hello, that’s me, too!), choosing that one thing can feel like leaving so much on the table.
So, today I’m giving you five practi...
57 | LIVE COACHING: How to Clarify Your Audience (Without Feeling Boxed In)
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Okay, let’s talk about something that trips up so many creatives (myself included at one point…)
👉 Defining your audience.
But here’s the twist: I don’t believe you need to squeeze yourself into a niche so tight that you feel like you're abandoning your creativity just to “get clear.” You can absolutely define your audience without putting yourself—or them—in a box.
In this special live coaching session, I sat down with Amy, a creative and mental health advocate, to help her get clarity on who s...
56 | The Principle of Conviction: What to Do When You’re Not Seeing Results Yet
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If you’ve been showing up (posting, promoting, pitching) but still not seeing results fast enough… or worse, second-guessing your entire message after a low-engagement post or a quiet launch… this episode is for you.
Because today, we’re talking about the principle of conviction:
→ Why you need it
→ How to build it
→ How to leverage it to keep your brand going during setbacks
In This Episode, We Cover:
✨ The difference between confidence and conviction
✨ Why conviction needs clarity to grow
✨ How to b...
55 | How to Build a Personal Brand That People Actually Trust (The Principle of Influence)
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Let’s be honest… the word “leadership” used to make me cringe just a little.
Not because I didn’t admire it, but because it felt like something reserved for the corporate world.
But here’s the truth: if you’re building a personal brand, you’re already leading.
The question is: Are you leading with intention… or just winging it?
This week on the podcast, I’m breaking down what it really means to step into your influence as a creative and how that builds the kind of b...
54 | Why Your Message Isn’t Landing (Even If the Problem You Solve Is Real)
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If you’ve ever wondered, “Why aren’t people connecting with my message?” (even though you KNOW you’re solving an important problem, this episode is for you.
Most likely, the issue isn’t your offer…
… Or your content strategy.
It’s that your message isn’t relevant enough.
Today, we’re breaking down a simple but powerful truth:
A message that isn’t relevant won’t land, even if the problem is real.
In This Episode, We Cover:
✨ Why urgency and rel...
53 | 3 Silent Mistakes Creatives Make That Kill Brand Confidence
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When I first started creating content online, I told myself it was just for fun.
I said things like: “I just want to inspire people.” “It’s just a side project.” But the truth? I had big dreams… I just didn’t want to say them out loud.
Because if I admitted what I really wanted, I’d have to risk being seen.
And if I was seen... I could fail.
Publicly. Loudly.
So instead of owning my vision, I stayed casual. I built websites...
52 | Overwhelm-Proof Your Marketing: My 5-Step Planning System for Creatives and Coaches
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If you’d told me a few years ago that I’d be teaching on planning, I would’ve laughed while staring at one of my 14 open tabs and three half-used notebooks.
I’m not a Type A kind of girl. At best, I’m like… Type A–?
Don’t get me wrong, I love my spreadsheets. I crave structure.
But I also need breathing room. I need space for ideas. I need my planning system to feel like a support, not a straitjacket.
So in this episode...
51 | 5 Prompts to Clarify Your Niche as a Personal Brand or Creative Entrepreneur
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If the word niche makes you want to run for the hills (or at least scroll away and pretend it doesn’t matter), this one’s for you.
In today’s episode, I’m walking you through five deep-dive prompts to help you get clear on your niche as a creative or personal brand without feeling boxed in or bored by your own positioning.
Whether you’ve felt stuck choosing a direction, or you’re afraid to commit because “what if I change my mind later?”, this episode will help you untangl...
50 | Planning Isn’t Progress: How Overthinking Blocks Creative Vision in Your Personal Brand
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We’ve made it to episode 50 (!!) and today, I’ve got a word for my fellow overthinkers, list-makers, and spreadsheet lovers. 🙋🏽♀️
You think you’re making progress because you had an amazing five-hour planning session, a vision board, a 3-tab Notion workspace, and a to-do list longer than a CVS receipt.
But here’s the truth I had to face myself:
Planning isn’t progress.
In fact, sometimes planning is just our brain’s way of avoiding risk... Of avoiding the vulnerability of putting your creative vi...
49 | Got Many Ideas for Your Brand? How to Choose a Niche as a Multi-Passionate
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Ever feel like choosing a niche is like signing a lifetime contract you’re not sure you want?
You’ve got so many ideas, passions, and dreams—and every time you try to “niche down,” it feels like you’re leaving part of yourself behind. If that’s you, first of all: hi, you’re not alone. Second of all: you don’t need to be in a box to build a magnetic brand. There’s another way—and that’s what we’re unpacking today.
Today I’m sharing a more creative, lib...
48 | Is Content Marketing Draining You? Signs It’s Time to Change Your Strategy
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Is it really just a discipline problem… or is it your strategy?
Lately, I’ve been noticing a trend: a lot of creative entrepreneurs are feeling completely drained by content marketing. And I’ve been there too—procrastinating, questioning whether I have anything new to say, and constantly comparing my behind-the-scenes to someone else’s polished highlight reel.
In this episode, I’m walking you through the three signs it might be time to shift your approach. Not because you need to “try harder,” but because something deeper is asking for your...
47 | The Secret to Social Media Engagement (That Has Nothing to Do With the Algorithm)
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What if I told you that the secret to more engagement has nothing to do with the algorithm? Okay, well… not nothing—the algorithm is real, but that’s a convo for another day.
The real key to getting people to stop scrolling, engage, and actually care about your content? Authenticity.
And before you roll your eyes and think, ugh, another “just be yourself” pep talk, hold on—because that’s not where I’m going with this.
This isn’t some fluffy, feel-good, show-up-as-you-are episode. We’re going deeper. We’...
46 | Feeling Overwhelmed in Your Business? STOP Doing This One Thing
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You know that feeling when you hear a podcast episode, watch a YouTube video, or scroll Instagram and suddenly—BOOM—you’ve found the thing? The game-changing strategy that will finally take your business to the next level.
And then… three days later, you're overwhelmed.
If this sounds familiar, welcome to the club—Marketing FOMO is real. And if you’ve been hopping from one strategy to the next, constantly chasing the latest trends, and feeling drained in the process, of course you’re going to feel stuck.
I know, beca...
45 | The No-Burnout Content Creation Plan for Entrepreneurs
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🔥 If social media is making you feel exhausted instead of excited, we need to talk.
Burnout on social media is real—and it’s not just because you’re posting too much. It’s because most content plans are waaay too rigid for busy and creative entrepreneurs.
So in today’s episode, I’m breaking down a content plan that actually fits the way you think and work. One that works with your energy levels, not against them.
And yes, it’s ADHD-friendly (not in a clinical way bu...
44 | Struggling with Social Media Planning? 3 Easy Fixes That Save You Hours
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If planning your content feels way harder than it should… listen up.
You are not broken. Your content system just needs a few simple tweaks to get back on track. And that’s exactly what I’m sharing in today’s episode—three easy fixes that’ll make content planning feel flexible, simple, and way less stressful.
If you’re tired of staring at your screen, scrolling for “inspiration” that turns into comparison, or pushing off content planning again because nothing feels right, this...
43 | Why Content Creation Feels Exhausting—And How to Make It Fun Again
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Okay, please tell me I’m not alone in this. Have you ever stared at your phone, knowing you should post something, but instead of hitting publish… you just want to take a nap? 😴
Yeah. Been there.
But here’s the thing—sometimes it’s not social media itself that’s exhausting. It’s the way we’re doing it.
What if showing up online didn’t have to feel like another heavy task on your to-do list?
In today’s episode, I’m sharing three ways to bring back...
42 | Stop PROCRASTINATING on Social Media by Doing THIS One Thing
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Confession time: I’ve been straight-up ghosting social media. Not because I don’t want to show up—trust me, I do—but the second I start thinking about everything that goes into posting (the ideas, the captions, the filming, the editing… the whole thing), I’m already exhausted.
And I have a good reason for it.
In this episode, I’m finally sharing where I’ve been, what’s been keeping me from showing up online, and—more importantly—how I’m getting back into it without the overwhelm.
And if...
41 | How to Stop Feeling Salesy During a Promotional Period or Launch
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Confession time: I’m a recovering course purchaser. 🙈 When I first discovered online courses, I invested in allll the crazy promises. Some paid off, and others… let’s just say, if my husband listened to this podcast, I’d get a big “I told you so” text right about now. 😂
But here’s the thing: if you’ve ever felt icky about selling your own offers because you don’t want to sound salesy or inauthentic, you’re NOT alone. I see it all the time—especially from heart-driven, ethical entrepreneurs like you.
Today, we’re...
40 | Your Calling Is Too Important to Quit—What One Year of Creator to Leader Has Taught Me
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The podcast is turning one… WHAT?! Where did time go?
I’m truly in awe of EVERYTHING we’ve accomplished together this past year (and yes, I say WE because you’ve been the other half of this journey 🫶🏼)
Today, we're taking a behind-the-scenes peek through some of the biggest lessons this podcast has taught me (and hopefully, you too!) about purpose, leadership, and the power of showing up.
But buckle up, because we’re getting real today: a bit of tough love, a touch of nostalgia, and a sprinkle of...
39 | 3 Mistakes Creative Entrepreneurs Make During a Launch (And How to Fix Them)
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Have you ever felt overwhelmed by the chaos of a product launch? I know I have. Today I'm diving into the often chaotic world of launches (aka marketing campaigns), offering a lifeline to us creatives.
I'm dissecting three common pitfalls: launching too aggressively, mimicking others' tactics robotically, and neglecting audience engagement.
Key points from this episode:
Launch Gradually: Think of launching as a marathon, not a sprint. Building momentum slowly can lead to more sustainable success.Be Authentic: Avoid the trap of mi...38 | Tired of Creating Content? 3 Strategies to Make Marketing Fun Again
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Have you ever wondered how to make marketing not just a task, but a fun and exciting part of your entrepreneurial journey?
Today I'm diving into the art of making marketing enjoyable for creative entrepreneurs (because there are 3 likely culprits for the monotony you're feeling!)
⭐ Pssst did you hear? The waitlist for Lead Your Launch is Open. Sign up to get first dibs and +$1,000 off: http://leadyourlaunch.com/ ⭐
Key points from this episode:
Change Your Context: Discover how a sim...37 | How to be Creative AND Still Make Money With Your Content
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Have you ever wondered how to balance your creative juices with strategic business frameworks?
Today I'm diving into the creative entrepreneur's dilemma, and offer 3 actionable tips for integrating creativity into marketing strategies.
Key points from this episode:
36 | The Art of Building Confidence (How to Stop Fear From Holding You Back) with Carla Reeves
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There are SO many myths when it comes to mindset… and I’m happy to be busting them with my guest today!
Carla Reeves is a mindset coach for high achievers. She teaches us an AMAZING framework for thought management (because not all mindset work is just about positive thinking).
And by the way… if you’re waiting to feel confident, think again! Because what you truly need to reach your next big goal is BRAVERY. And Carla is teaching us how to get there!
Our conversa...
35 | How to STOP Being Inconsistent With Your Content & Build Discipline as a Creative Entrepreneur
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Have you ever wondered why some people can effortlessly stick to their routines while others struggle to maintain consistency?
(And if this is you, don't worry, I had to take a Summer break!)
Today I'm diving into the challenge of getting back into content creation routines as the back-to-school season looms. By introducing Gretchen Rubin's "Four Tendencies" framework, I help you understand your unique habit-forming tendencies and how to leverage them to your advantage.
My goal is to help you re-establish your content groove... the PERFECT one...
34 | The Introvert's Guide to Content Creation: Learn to Manage Your Energy to Avoid Burnout
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I’ll say with my whole chest: I am a full introvert – I get my energy from spending time alone.
However, I also LOVE creating content and the work I do on social media. So, I’ve had to learn a thing or two about thriving in the fast-paced world of content creation (without burning out) as an introvert.
Today, I’m chatting about my top tips on energy management for introverts… and how you can use your energy type as your superpower to stand out in the online space.
...33 | Everything You Need to Know About SEO for Personal Brands with Greg Brooks
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Get ready to nerd out on all things SEO for personal brands and creative entrepreneurs!
My guest today brings the lessons he learned during his time as a poker player to transform the way we see SEO and digital marketing.
Greg Brooks, a Partner and the CMO at Search Tides shared his unique perspective on risk when it comes to investing in new marketing technologies, especially when it comes to Search Engine Optimization.
We chatted about the challenges that smaller businesses face when competing with larger companies an...
32 | 3 Reasons Your Content is Not Getting Noticed During Launches & Promotions (Espresso Episode)
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Running launches and marketing campaigns sometimes feels like a complex Monopoly game… filled with strategies and a million pieces to consider.
And this has probably been you at some point.
Moment of truth... have you ever poured your heart and soul into a launch, only to hear crickets?
That’s why today I’m dissecting the anatomy of a launch flop. We’re sharing three key reasons why your content might be missing the mark and, more importantly, how to turn that around.
Here's a sneak...
31 | How Can Personal Style Transform Your Personal Brand Identity with Sophia Rodriguez
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Have you ever considered how your wardrobe could be silently narrating your personal brand's story?
Today's conversation was with the amazing Sophia Rodriguez, a stylist who transforms everyday attire into powerful statements for entrepreneurs.
Together, we unraveled the secrets of styling that go beyond mere fashion trends, focusing on how to strategically express your brand's narrative through your clothing choices.
Sophia shared her insights on the symbiotic relationship between personal branding and wardrobe selection.
She emphasized that the right outfit can amplify your message and...
The Secret Sauce of Personal Branding: Why Growing Your Personal Brand is Like Lighting Up Your Stage
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Not all eras of my professional and business life have been golden. I've had so many moments of disappointment or feeling like things were not quite right.
But last year, everything changed. And I'm here to share the journey and what I realized about *what* was different this time.
Granted, I had incredible mentors throughout my journey, and my faith was a pivotal part... but you know what was a before-and-after? Identifying and anchoring in the STORY of my brand.
In today's episode we're discussing:
29 | Is the Market “Saturated? How to Stand Out From Your Expertise (Espresso Episode)
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“The market is just saturated”... “Everyone is doing the same thing these days”...
Have you ever found yourself saying something like this? Like it doesn’t matter how much value you provide, nothing seems to work to get you noticed.
Today I’m walking through my secret weapon to make your thoughts, perspectives, and opinions seen and noticed: identifying your unique vehicle of transformation.
This is not only the result you help your clients achieve, but HOW you help them get there.
This is the essence of y...
28 | Spring Clean Your Social Media Strategy to Boost Engagement
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Have you ever looked at your social media accounts and felt like they were just gathering digital dust? It's time to shake out the rugs and let some fresh air into your online presence!
In this episode, I dive headfirst into the art of sprucing up your social media strategy. Think of it as spring cleaning for your digital self – a way to refresh, reorganize, and reinvigorate your brand's online voice.
I'm not just talking to you; I'm inviting you to roll up your sleeves and join me in th...
27 | What it Means to Become a Leader if You Want to Have More Impact (My Journey is My Message)
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When you’re ready to have a bigger impact, that means that you’re ready to step into your version of leadership.
The reason I’m so passionate about this is because it has been the result of my journey which, looking back, was always preparing me for this moment.
From the colorful chaos of my Venezuelan roots to the electrifying buzz of podcasting, my journey is a testament to the power of dreams and the strength it takes to make them a reality.
In this very specia...
26 | Signs Fear is Stopping You From Growing Your Visibility
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Have you ever felt like fear was holding you back from reaching your full potential? Well, you're not alone.
In this episode, I dive deep into the murky waters of fear and come out the other side with insights that could change your life. I'm here to share my personal journey with fear, peeling back the layers of how it can sneakily undermine our success through control, procrastination, and perfectionism.
I'm showing you how these fears, dressed up as harmless habits, can actually be the villains in our stories...
25 | Focus on THIS to Attract the Right People With Your Brand (Espresso Episode)
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"You should always speak to the pain point" -- that's marketing advice that works, it’s true. People pay to solve problems.
However, if you want to build a brand that also has longevity, you need to speak to the desire, too. How do you do this? That’s what I’m discussing in today’s episode!
My goal is to help your message evolve from a mere problem-solver to a visionary that paints a future of possibility.
It's about painting dreams of success with broad, leadership-laden strokes...
24 | Are You Experiencing Imposter Syndrome or Are You Just Out of Integrity?
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I feel like we all battle imposter syndrome at one point or another, which is feeling like a fraud, despite all our achievements.
But there's also the other side of this feeling, which comes from not walking the talk. Your talk. This is related to being out of integrity.
Since we've all been there, and identifying the reason can be overwhelming, today I'm diving deep into the murky waters of integrity and imposter syndrome.
In this episode, I get real about what it means to lack integrity...
23 | Want a Succesful Personal Brand? 3 Things You Should Have in Place
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Part of the personal branding process is to reflect on what truly sets us apart in the bustling world of personal branding. Look, it's a noisy marketplace out there, and standing out might seem like an insurmountable task.
But what if I told you that the key to unlocking your brand's potential lies within the very essence of who you are?
In this episode, I dive deep into the art of personal branding, and I'm thrilled to share some deeper insights with you. We're going deeper than everything you've...
