Empire Secrets of Digital Marketing with Mariana Henninger

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Think SEO is just keywords and backlinks? That’s cute.

Search has changed — and if you want to be found by LLMs like ChatGPT and Claude, not just humans on Google, it’s time to revisit how you show up online. I brought on Adam Chronister (founder of Enleaf and PR wizard in disguise) to break down what actually matters now — from website structure to PR cadence to how AI determines who’s trustworthy enough to recommend. He’s cracked the code in an interesting way for how to get you surfaced and recommended...

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Confession: I almost spent 20 minutes re-mounting my mic arm today… then I pressed record. This one’s a pep-talk and a plan — my new “I do not complain” mantra, why I’m siding with “trust first, offer second,” and how I’m building an evergreen engine with real urgency (plus why DIY courses aren’t dead — they’re just badly aimed).

Here’s what’s happening in the BTS of my business this week:

What’s inside:
📌 Trust-first vs info-first — what Dan Kennedy gets right and where I disagree.
📌 Evergreen, but real — bonuses, tags, s...

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If, like me, you’re hearing the theme song of Gilmore Girls play in your head (because I’m now falling asleep to it every night 😌, fall MUST be officially here 🍂 

I didn’t plan to take this much space this summer… but honestly – neeeeeded it.
Long beach days (some with my laptop, some without), speaking on stage in Cancun, and spending so much brain time on where Brandmagnetic is heading… I came out of the season with so much clarity and eeeeek more excited than I’ve ever been!

In this Empire Diarie...

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We don’t often think about it – but every time you ask someone a simple, throw away “How are you?” you’re missing an incredible opportunity to create a real connection. It’s so hard to build trust in a noisy, busy, scroll-past-you online space (and IRL), because we are so bombarded by so much. But you don’t need to shout louder. We just need to learn how to build real relationships (yes – ones that lead to not only true support but also sales and collaborations).

Ravi Rajani — keynote speaker, LinkedIn Learning instructor, and au...

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Pat Flynn is one of those rare “make it simple, make it doable” humans — Smart Passive Income, best-selling books, packed live events, and advice you can actually use by Tuesday.

In this episode, we get into Lean Learning — learn less, apply faster, let the numbers nudge your next move — so your work ships and sticks. We talk micro-mastery, retention-driven tweaks, and the kind of connection that turns casual followers into real fans. If you’re tired of the content hamster wheel, this is your gentler, smarter way out.

In this episode, we cover:

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This is the episode where I admit what’s been true for a while: I don’t want to crank out more content. I want to create more connections. So I’m simplifying—on purpose—and using AI in a way that makes my work feel more like me, not less.

Here’s what I get into:

📌 Evergreen > chaos. Why I’m centering the Brand Video System that reliably turns cold audiences into people who feel something.
📌 AI, the human way. How I’m using it to sharpen voice, speed up clarity, and scale...

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Let’s talk about the robot in the room.

In this episode, I’m sharing what I’ve been noticing lately in the wild world of AI — and why the solution isn’t to outsmart the algorithm or crank out more content.

It’s to go deeper into the one thing AI can’t replicate: emotional resonance.

Here’s what we get into:
📌 The reason AI content is starting to feel like tofu 
📌 Why being more you is the only thing worth optimizing for
📌 What emotional storytelling does that mac...

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Let’s talk about the stuff that actually moves the needle.

Not the new funnel, or the fancy redesign, or the perfect Instagram grid.

But the little invisible things you build behind the scenes — the stories you share, the way you follow up, the way your audience starts to feel something when they see your name.

In this episode, I’m walking you through the real work that built my brand and business, before any of it was polished or public.

If you’ve been feeling like you're d...

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This one’s different — I’m in the hot seat for a change on William Attaway’s Catalytic Leadership podcast..

I sat down with William Attaway on his podcast to talk about what I really believe creates trust with cold audiences, why your story matters more than your strategy, and the surprising reason your marketing might be falling flat (even if it’s technically “right”).

We also talked about what founders get wrong about visibility, the myth of being “everywhere,” and how to create marketing that moves people — even if you’re allergic to hype, c...

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This is your unofficial summer permission slip: it’s okay to slow down. Actually…. sometimes it’s THE smartest move you can make.

In this episode, I’m sharing what this summer feels like behind the scenes in my business. Spoiler: it’s not a summer of “visibility challenges” or packed calendars. It’s slower, softer, sandier and sunnier and way more focused than I expected.

Inside this episode:
📌 Why I’m shifting away from always building something new
📌 What’s feeling really good in my business right now (and what’s quietly phasing...

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You know those weeks where everything just feels... ok, no great? Sales, eh. Content, eh. Inbox, a digital hellscape. So I did what any emotionally stable entrepreneur would do: I considered the giant $100 Hulken bag I’ve been stalking for two years and spiraled into deep life reevaluation.

Somewhere between lugging groceries and my emotions, I landed on the 3 things that actually get my business back on track.

In this episode:

📌 How to regain the spark with your offers
📌 A sneaky sales tactic I stole from Heather Sager (by rewat...

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I recorded this episode while packing for a trip to Paris – this is one of the most important shifts I want you to make in your marketing.

We’re talking about why your origin story isn’t doing what you think it’s doing… and the smarter, more powerful way to use your story to create emotional connection (and get remembered).

In this episode:

📌 Why your origin stories are a waste of space
📌 The story structure I teach instead (and why connecting with your audience is not about you)
📌 What...

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Ever had everyone chime in with advice — and then one person comes along that asks ONE simple question,, but that one thing rearranges your brain?

That was Caryn Gillen for me. We were in a peer mastermind pod when I brought something vulnerable to the group. Most people (lovingly!) poured in advice. Caryn then asked, “What if you did none of those things, and focused on your one thing instead?

That one moment helped me recalibrate how I want to lead, show up, and trust myself. 

Caryn is a busin...

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This is one of those episodes I recorded just for me but I have a feeling it might hit for you too. I'm in the middle of a huge transition — and even though I’ve been in business for years, this feels like the early-days chaos I never actually experienced (but have seen so many others go through).

In this one, I’m talking through:
📌 What I’m learning from Alex Hormozi, Panda Express, and my own brain
📌 Why I’m pausing my most successful program
📌 The uncomfortable truth about pivoting a business...

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In this week’s solo riff, I’m packing up my camera gear and heading out for a client shoot — but first, flipping on the mic to share more of what I’ve been working on behind the scenes right now at Brandmagnetic.

The way my new sharpening focus is actually playing out, how I’ve had to rewire my mindset, and the moment I realized I’d trained myself a little too well to avoid distractions (!)…  even the ones I now need to embrace.

Inside this one:
➡ What 10x actually looks li...

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In this episode of Empire Diaries, I’m talking about something that’s been bubbling under the surface for weeks—and finally broke through like a loud, clear bell thanks to something Chat said to me.

It’s the kind of episode that feels a little scary to record. But it’s also the most me I’ve felt in a long time.

Here’s the gist: I’m making a shift, a pretty big one. I’m moving away from something I could scale… and choosing instead to follow the work that lights me...

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What if the best leadership strategy isn’t about strategy at all? In this episode, I sit down with Dr. William Attaway, a seasoned leadership coach who’s spent the last 30 years helping high-performers lead without losing themselves in the process.

It’s not a TED Talk or a laundry  list of hacks. It’s a conversation about what it really means to lead — with integrity, with intention, and from the inside out. But with a LOT of practical advice too (and laughs).

Here’s what we get into:
📌 Why you can’t lead a...

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his week’s episode is a little all over the place—in the best way. I’m talking about the shift I’ve been feeling in my business, the AI-generated content wave that’s making everything sound the same, and why I’m walking away from strategies that just don’t feel like me anymore.

Here’s what I get into:

📌 Why I’m doing less—and getting better results. I’m taking an intentional pause on the pre-launch marathons for now, no more building the thing while promoting the thing.
📌 The real reason I p...

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If your brand story sounds like a slow walk through your childhood or your “why,” this episode will be your loving wake-up call.

In this deep-dive with Xue Bravo on the Life and Business podcast, I untangle the very real difference between a brand story and an origin story and why most people get it completely backward. 

I’m breaking down how the right story, told the right way, collapses the trust timeline, shortens the sales cycle, and makes people say “yes” before you even get on the call. 

Here’s what...

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In this episode, multi-8 figure founder and advisor Kelly Roach and I sit down to talk about something we both care deeply about: building a business that scales but doesn’t feel like it’s steamrolling your soul in the process. 

We’re talking about conviction marketing, human-first funnels, and how to grow without relying on tired tactics or chasing trends.

📌 Why conviction marketing hits different. Kelly breaks down the 3 types of content you need (and which one most people completely miss).

📌 How to create trust at scale. Fro...

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This one’s personal. After running the Brand Videos Accelerator for years — and watching it help amazing business owners bring their message to life — I’ve decided: this is the last round I’ll ever run it. 

This episode is a full behind-the-scenes of the decision, what led to it, and what I’m stepping into next. (Spoiler: it feels really right and I’m so excited to be welcoming the last and BEST round right now!)

Here’s what I share:
📌 Why I’m sunsetting Brand Videos Accelerator—while it’s still successful. N...

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We’re always told trust takes 6–12 months to build. But honestly? That’s old advice. In this episode, I’m breaking down how you can make a cold audience trust you way faster—and why it doesn’t take a million posts, endless DMs, or a perfectly polished funnel.

Here’s what we get into:

How to create a ‘trust moment’ that hits instantly. No gimmicks. Just a real story, told the right way.

Why most marketing feels invisible right now—and how to stand out. Hint: it’s not about being louder...

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This episode is basically my “enough is enough” moment. The online space is loud, trust is low, and let’s be honest—people are tired of feeling like a number in someone’s sales funnel. So I’m sharing what I’ve been seeing, what I know isn’t working anymore, and what I believe is the future of marketing that actually feels good—for both you and your audience.

This one’s part pep talk, part wake-up call, and part love letter to anyone who wants to scale with soul. 

Here’s what I get int...

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So here’s the question I’ve been getting a lot lately: Is a brand video really worth it? And in this episode, I’m walking you through the actual ROI—the stuff that doesn’t just sound good on paper, but shows up in client wins, launch numbers, and those “holy sh*t, it’s working” moments.

This isn’t theory. These are real case studies from my own business and from clients who’ve used their brand video to build trust fast—and create a ripple effect that lasts way longer than one sales cycle.<...

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I got yet another email this week from a total stranger that touched my heart. He’d only JUST downloaded my freebie, watched my Brand Video, and—despite swearing off new programs—wrote: “Your funnel pulled me in… but it’s how you make me feel seen that’s rare.” He’s intrigued about joining the next round of the Brand Video Accelerator (doors open April 22).

In this episode, I’m spilling:
🔥 Why your “I hate how I look on video” fear is holding you back – and how to fight it
🔥 How a 3-minute video replaced 6...

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The other day I got this wild email I got from a total stranger. It completely made my day. 🥲

Shannon—a coach I’ve never met—watched my Brand Video and wrote me this novel about how it made her feel seen, understood, and just about ready to work with me. Cold lead? More like instant soulmates.

In this episode, I’m spilling:

✨ How a 3-minute video replaced 6 months of “grinding” on social media (RIP guilt trips on days I don’t have time to post)

✨ Why your “I’m not consist...

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You’re doing all the right things—getting people onto your list, showing up, staying visible… and yet, people are still falling off. They’re unsubscribing, disengaging, or just ghosting before they ever buy. 

Today, we’re talking about the “leaky bucket” problem—the hidden reason why so many business owners struggle to convert leads into loyal, paying clients.

In this episode, I cover:
>>  A major reason why your people unsubscribe (it’s not just inbox overload)
>>  How to create instant connection so they actually want to stick around
>>  Why constant...

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Two years into running my business, I’ve been reflecting on a big question: I’m incredibly PASSIONATE about what I do and I absolutely love what I do! But would I do this all over again if I knew how hard it would be?

One of the biggest revelations I’ve had since leaving my job at NBC to start Brandmagnetic is – entrepreneurship is not for everyone and it’s definitely NOT for the faint of heart. I’ve stopped telling people that “anyone can build an online business!”... I honestly believe that while anyon...

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Ever wonder why some people buy from you instantly while others hesitate forever? It’s not about having the best offer. It’s about trust—and most people are not building it the right way.

In this episode, I break down the 4 Trust Triggers—the four key things your audience needs to feel before they’ll ever say yes to you.

When you get these four things right, selling becomes so much easier—no more convincing, no more feeling salesy, just people wanting to work with you.

Oh, and heads up—I’m...

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So, it’s my birthday. 🎉 And instead of following the original podcast schedule, I wanted to hit record and share a raw, unfiltered look at what’s been going on behind the scenes in my business—because a LOT has been shifting lately.

In this episode, I’m diving into:

✨ How finding the right people has completely changed my business
✨The biggest shift in my messaging (and why it’s already paying off)
✨ Why I postponed my launch—and what’s coming next
✨ What it actually takes to build trust faster (and w...

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So, I finally got Rick Mulready on the pod, and let me tell you—we went deep into AI for online business. We’re not talking surface-level ChatGPT prompts –we’re talking custom GPTs, automation hacks, and the wild ways Rick is using AI to streamline EVERYTHING.

In this episode, we cover:

🤖 How CustomGPTs work (beyond the basics)

📚 The genius way Rick is turning books into personal AI coaches

🛠️ The biggest mistakes people make when using AI (and how to fix them)

💡 Why AI isn’t here to replace you—bu...

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There is an art to turning “blah” or “zombie AI copy” into “holy sh*t, I need to read this” copy. In today’s episode Marisa Corcoran shares her take on a Word Closet and Accessories Closet. They're as fun as they sound.

Here’s the good stuff we cover:

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There are some seriously stubborn myths floating around about Brand Videos, digital marketing, and what actually gets people to buy from you. Today I’m tackling a BUNCH of them.

Like…
🚫 “If I’m good at what I do, my work will speak for itself.” (Nope.)
🚫 “People don’t care about my story.” (They do. A lot.)
🚫 “All I need to do is post more on social media.” (Spoiler: Visibility alone isn’t enough.)

I also get into:
✨ Why your actual selling power has nothing to do with your framework
✨ The wil...

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So, I did something kinda wild—I finally mastered my bot. I got ChatGPT to write an email that sounded exactly like me. Scary accurate. Like, “did I secretly write this in my sleep?” level accurate. And honestly? I never thought I’d get to this point. AI didn’t replace me. It just learned from me. 

It got me thinking about a recent conversation I had with an AI expert who stressed the importance of protecting your IP from AI. 

But, truly… how important is our IP?? And isn’t all the knowledg...

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So many people feel so stuck on their origin stories. But here’s the thing—your audience doesn’t care about your resume. What they actually care about is how you make them feel. In this episode, I’m sharing why origin stories fall flat and how to shift to a brand story that gets people to say, “Wow, I trust this person.”

Here’s what we’re diving into:

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Okay, this week, we’re talking about the thing that can make or break your marketing: trust. You know how sometimes it feels like you’re putting in all this work, showing up everywhere, and it’s still not clicking with your audience? That’s why I’m obsessed with Brand Videos—they’re like this secret shortcut to connection. Plus, I’ll tell you how Maria Wendt’s success story is a case study in trust.

Here’s what I’m sharing:

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I had such a fun (and seriously insightful) conversation with Gemma Bonham-Carter, who’s been in the online business game since way before it was cool. She started by blogging her house renovations and launching her first course during nap times, to now building custom AI assistants and hitting 100K in launches like it’s nobody’s business. Gemma’s journey is proof that you can evolve and thrive in this space without losing your sanity – and making sure that you are building a business you ACTUALLY love.

Here’s what we got into:

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In this episode, I’m taking you inside my brain and my business as I completely rethink how I teach. The big idea: using AI—not just to make life easier, but to make getting results for my students so much FASTER. I’m sharing the wins, the experiments, and even a few doubts I have about this whole process.

Here’s what I dive into:

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In this solo episode of Empire Diaries, I’m sharing all the behind-the-scenes details of what’s been on my mind as the year winds down and we look ahead to 2025. From rethinking how I teach to setting big, exciting goals (hello, 100K launch!), I’m laying it all out for you.

Here’s what I dive into:

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Okay, so I had the BEST conversation with Inbal Claudio. She’s the talented lady behind the Like-Minded Collective and Founders Who Shabbat, and honestly, if anyone knows how to bring people together and make it feel amazing, it’s Inbal.

Here’s what we talked about: