The Aaron Novello Podcast

Are you a real estate agent who feels like you're working constantly but not getting ahead? This episode reveals the one mistake that traps most agents, keeping them from true financial freedom. We share our blueprint for how to build wealth as a real estate agent and escape the golden cage. This is your guide to building a solid real estate business for the long term. 🏠

In this episode, you will learn the blueprint for real estate investing for beginners that helps you achieve financial independence. We'll expose the common behaviors that get in the way of bui...

Looking for a real estate marketing blueprint that actually works? In this episode, we dive into a proven lead generation system that helps real estate investors and agents get off-market deals and high-commission listings without cold calling. You'll learn the secrets to building a profitable business.

✅ How to build a successful wholesale real estate business from scratch, step-by-step.
✅ A complete real estate wholesaling step by step guide from lead generation to disposition.
✅ The exact system used for real estate team building that creates confident, self-sufficient agents.
✅ Discover a powerful real estate marketing strategy that turns TV...

Are you tired of getting hung up on when you probate cold calling? This episode reveals how to talk to probate leads so they actually listen. In this powerful real estate role play, top coach Aaron Novello shows you the probate script that gets them to talk and gets you appointments every time.

In this coaching session, you'll discover the strategic mindset shift that turns frustrated calls into high-value conversations. Most real estate agents make a critical mistake that causes them to fail with this type of lead, but this training shows you other ways to look...

As a real estate leader, you might be wondering how to stop micromanaging your team. In this eye-opening session, we expose the difference between true delegation and the common mistake of abdication. We will give you a new framework that will forever change the way you lead your business. It's time to build a self-sufficient team that runs itself.

Many leaders justify their ineffective habits by claiming they don't want to micromanage, but that mindset is often rooted in fear. We dive deep into the emotional obstacles that are holding your business back and why your agents...

In this groundbreaking interview, real estate expert Abel Lujan reveals his secret to building a successful real estate business for passive income. He shares the exact blueprint he used to transition from a stressed-out agent to a principal, showing you how to achieve true freedom and scale your business without the stress. This isn't your typical real estate coaching; it's a deep dive into the hybrid model that’s generating massive profits.

The Secret to Real Estate Agent Freedom & Passive Income

✅ The Real Estate Mindset Shift: Discover the "principal vs. agent" mentality and how changing it u...

Are you a real estate agent struggling with lead generation? In this episode, we're tackling the single biggest problem new and seasoned agents face: getting hung up on during the first 30 seconds of a cold call. You’ll learn how to improve your real estate phone skills and transform your prospecting to get prospects to stay on the phone longer. This isn't just about a generic expired listing script; it's about the subtle but powerful techniques that change the entire dynamic of your call.

We dive deep into the essential skills that will help you master the re...

Going from a solo agent to real estate team leader is a massive leap, but it's the only way to truly scale a real estate business. In this training, learn the mindset shift required for real estate leadership and how to master the real estate agent mindset needed to achieve exponential growth. It’s time for a different kind of real estate team leader training that focuses on service and building a successful real estate team. We'll show you the core distinctions between leadership vs management and reveal the two most uncomfortable, yet essential, team leader responsibilities that unlock ma...

This episode is a critical warning for high-income real estate agents considering passive income real estate. Learn from a hard-earned lesson about why you shouldn't invest in real estate syndications without understanding the risks. In this guide to how to build wealth as a real estate agent, we break down the crucial difference between active vs passive investing and expose the costly mistake that is killing real estate investments for many agents right now. If you’re a high income earner trying to figure out how to invest as a real estate agent, this video is your ultimate guide to...

Are you a top-producing agent who feels trapped in your own success? In this exclusive interview, we sit down with Gabrielle Russo, a top agent who scaled her real estate business to an incredible $27M in 5 years. She shares the mindset shift that changed everything, giving a clear answer to the question: how to stop burnout as a real estate agent.

Gabrielle’s inspiring journey shows how she transformed her career from being a frenzied salesperson to a strategic business principal. She reveals the exact Real estate systems she put in place to get her time back, al...

In this candid mastermind session, Aaron Novello reveals the truth about building a real estate business and the subtle but powerful difference between running a high-friction real estate team and building a leveraged real estate organization. Are you an ambitious agent or team leader feeling trapped by the constant grind? We'll show you how to find time and financial freedom by pivoting to the ultimate real estate model that gives you your life back. Discover the secrets to building a scalable business that can grow without your constant, personal involvement.

In this episode, we'll answer the burning...

This is the real reason you're stuck at 25 deals. Most real estate agents hit a production plateau where they feel like they're on a hamster wheel, working harder without growing. If you want to know how to scale a real estate business and go from 25 to 50+ deals a year, this is the episode for you. We'll show you how to break through the plateau by making a key mindset shift, moving from being a solo agent to a CEO. This episode answers the burning question: when to hire your first real estate assistant and details a strategic framework for...

Are you an agent trying to survive a shifting real estate market? In this episode, we're giving you the winning strategy to get more deals and grow your business in 2025. The old ways of doing business are over, and it’s time for a major shift: how top real estate agents tackle tough times. 

The real estate market is experiencing rising inventory and softening demand, and it's no longer enough to just "pick a number." We'll expose the harsh reality and provide a new

real estate business how to growth strategy based on...

Are you a real estate agent or team leader tired of the traditional, low-margin grind? This episode reveals how Creative Real Estate Deals are the key to building a truly profitable business in today's shifting market. The old way of doing things—from traditional brokerage models to the ego-driven approach to real estate team building—is broken, leading to shrinking profit margins and endless friction. It's time to stop thinking like a salesperson and start thinking like a business owner.

In this powerful session, we dive into the hard truths about why most real estate teams aren't prof...

Are you a real estate agent striving for more than just consistent sales, perhaps even aiming to be a millionaire real estate agent? This is the unfiltered truth directly from some of the top 0.001% agents on the planet, including your host Aaron Novello, on how they achieved elite status. Discover the real real estate business how to growth strategy they used to overcome plateaus and scale their success.

In this powerful panel discussion, these high producing real estate agents reveal their personal journeys and the often-unspoken challenges they faced. You'll hear candid stories about overcoming fear of...

Are your real estate clients struggling to understand current market values? This episode reveals a powerful pricing strategy for real estate how to price homes right. Learn how to expertly guide sellers using compelling data, moving beyond opinions to clear market truths. This isn't just about price reduction real estate; it's about empowering agents to command their conversations and get properties sold effectively, even in challenging conditions.

In this essential new real estate agent training, discover the exact approach taken in real-world listing appointments to align seller expectations with market realities. You'll learn:

✅ How to an...

Are you a struggling real estate agent feeling the pressure of a tough real estate market? Aaron Novello reveals the

#1 reason real estate agents fail and exactly what you need to do to avoid it! This isn't just theory; it's real estate coaching with actionable real estate scripts and proven strategies to help you thrive in a shifting market in real estate. Learn how to handle the 4 most common real estate seller objections and master difficult conversations about your deals.

In this powerful training, you'll discover:
✅ The critical mindset shift needed to succeed when ot...

Are you a real estate agent feeling the pinch in today's unpredictable market?

Discover the truth about today's real estate market and what top real estate agents must do right now to thrive. This episode unveils powerful lead generation strategies that empower you to get your "unfair share" of listings, even when transactions are scarce.

HERE'S WHAT YOU'LL DISCOVER IN THIS ESSENTIAL TRAINING: ⬇️

✅ How to adapt to the shifting real estate market with multiple strategies: Aaron shares his proven blueprint for navigating market changes, from the 2008 crash to today.
✅ How to create competit...

Burned out from endless deals and nonstop hustle? This is the story of how one top producer used real estate coaching to rebuild his life, find balance, and finally exit production — for good. In this interview, Aaron Novello sits down with Lars Hedenborg to unpack how he scaled to 400+ transactions per year and walked away, leveraging real estate coaching, real estate systems, and a smarter business model.

If you’ve been grinding for years and still feel stuck, this conversation will challenge everything you think you know about success. Lars reveals how EXP Realty gave him freedom thro...

Struggling to close your listing appointments? This real estate script could be the reason you're not converting. In this live listing presentation role play, Aaron Novello breaks down exactly how to guide sellers through pricing without pushing — and how to use strategic language to win trust and get the listing signed.

If you're tired of pricing talks that lead nowhere, or sellers who just won’t budge, this is the real estate script you need to hear. You’ll see a real CMA conversation done right, without ego, pressure, or manipulation — just clean, smart agent persuasion.

✅ Ho...

If you’re a real estate agent trying to stop hustling and start positioning for wealth, this episodio is your wake-up call. I'll break down the real reason agents burn out and how to escape the grind with structure, clarity, and a smarter path forward.

Discover how to avoid burnout in real estate while building real momentum using a proven system that actually works. You’ll learn exactly how to grow a real estate team, assign roles that matter, and lead with vision instead of chaos.

✅ I'll walk you through the templates our own business uses t...

Want to know how to get probate listings without sounding pushy or salesy? In this episode, we dive into the strategy that helped one agent make probate listings 50 percent of his business.

If you’re a real estate agent looking to grow your real estate listings with motivated sellers who aren’t on Zillow, this approach changes everything. You’ll learn exactly what to say, how to handle tough objections, and how to turn complex probate property cases into closed deals — even when sellers say they "just want a cash offer."

✅ Discover the mindset shift that separ...

Ready to stop wasting hours on social media and low-value tasks?

In this episode you’ll learn how to build discipline and master time management techniques that skyrocket your productivity. 
✅ Embrace the philosophy of sacrifice—say no to distractions and reclaim your focus
✅ Apply daily routines to reinforce discipline and crush impulse behaviors
✅ Cultivate a growth mindset that turns every “no” into progress

We dive into real-world examples and simple rules to help you set boundaries without guilt, free up hours for income-producing work, and finally put your most important goals first. By the end, you...

How to prequalify probate leads on call: In this episode, you’ll get a step-by-step probate lead qualification phone script that lets you pre-qualify probate appointments instantly and with confidence

In the next few minutes, you’ll discover exactly how to prequalify probate leads on call without chasing follow-ups. You’ll see the best questions to qualify probate leads, learn our “ask and then be quiet” approach for maximum information, and master the urgency triggers that convert more appointments on your first call YouTube SEO Best Practi…

Below the fold, we dive deeper into:
✅ Why on-the-spo...

How to Price a Home in a Shifting Market? In this episode, we break down exactly how to price a home in a shifting market by comparing data driven listing price strategy with competitive pricing strategy, so you can pivot confidently and win more listings

✅ dynamic pricing strategy – learn when and how to test higher price points in a slow market
✅ inventory based pricing – use supply and demand data to frame your listing conversations
✅ how to set listing price with comps – the exact questions to ask sellers before quoting numbers
✅ pricing strategy deep dive – know when to pla...

Are you ready to learn the exact questions to ask sellers during listing presentation that drive buy-in and close more deals? In this step-by-step guide, we’ll show you how to master your questions to ask sellers during listing presentation so you capture seller motivation, handle objections, and secure signed contracts every time.

✅ Understand the proven three-step listing presentation framework that shifts control to the seller
✅ Use a simple listing presentation script built around open-ended questions
✅ Discover the ultimate listing presentation tips for creating urgency and trust
✅ Apply a question-first approach to your pricing strategy f...

If you're struggling with how to set more real estate appointments, you're not alone — and you're not broken. In this episode, Aaron Novello lays out the exact system he uses to book consistent appointments, build confidence, and stay productive even when the market slows down.

Whether you're new to the business or just feel stuck, this step-by-step strategy will show you the mindset, habits, and routines top agents follow to stay consistent and get in front of more potential clients every single day. If you're wondering how to get listings as a new agent or how to bu...

If your real estate pricing strategy isn’t working anymore, you’re not alone. In this episode, Aaron Novello breaks down exactly how to adapt your pricing conversations to today’s shifting real estate market — using logic, empathy, and leadership to guide sellers toward the truth.

Aaron coaches agents through one of the most common challenges: seller objections real estate professionals hear all the time. From “we’re already $100K under comps” to “we’ll just wait,” this walkthrough shows you how to talk price with sellers in a way that builds trust without backing down.

✅ Real examples...

If you’ve ever wondered how to talk to probate leads without sounding pushy or lost, this episode shows exactly what to say. Learn how this agent went from unsure and uncomfortable to confident, consistent, and closing. From scripting to follow-up, he now gets listings because he knows how to talk to probate leads with clarity and purpose.

You’ll also learn:
✅ The truth about real estate probate lead conversion
✅ A simple shift that helped him get real estate listings from probate
✅ What top agents say to stand out in cold calling conversations
✅ The value of...

If your listing presentation isn't landing, it might not be your script — it's how you're showing up. In this episode, Aaron breaks down why most agents fail to win listings and how top producers think, speak, and lead differently. This is all about the real estate mindset that gets results.

✅ Discover what top agents really do during a listing presentation
✅ Understand how sales energy affects your tone, certainty, and trust
✅ Learn how to build confidence in listing presentations (without sounding fake)
✅ Why your tone matters more than your words
✅ Get coaching-level insight on how to show...

Looking to master your real estate agent mindset? This episode dives into actionable real estate agent mindset frameworks and mental maps for agents so you can embrace mistakes, reframe rejection, and build a true growth mindset that fuels long-term success.

✔️ Discover why embracing beginner errors (“mistakes in real estate”) accelerates your learning
✔️ Learn Aaron’s “rejection mindset realtors” strategy to turn every no into momentum
✔️ Apply the “marathon mindset real estate” approach—focus on fundamentals every day
✔️ Use practical “real estate success mindset” techniques to stay motivated on tough days
✔️ Tap into a “real estate mindset” overhaul to commit to...

If you’ve ever wondered how to stand out in a listing appointment without sounding like every other agent, this episode is your guide. Listen as Aaron Novello walks through a full listing presentation and break down exactly what works.

Learn how to create trust, guide the seller with confidence, and deliver a real estate listing presentation that feels clear, intentional, and different from the usual pitch. Whether you're new or seasoned, this walkthrough will help you refine your approach and win listing presentations by saying the right things at the right time.

✅ Real-time listing pres...

If you're serious about improving your emotional intelligence for real estate agents and want to finally master conversations, this video is a game changer. Aaron shares the exact books that shaped his mindset, sales skills, and confidence as a top-producing real estate agent — with over 2,000 homes sold. These are the books every real estate agent should read if they want to level up fast and serve better.

✅ How to use sales psychology for real estate agents to build real trust
✅ The overlooked power of real estate mindset training to unlock better results
✅ Why these are the book...

Struggling with probate real estate objections? In this episode, you'll learn exactly how to respond when sellers push back, so you can handle probate real estate objections like a pro without sounding pushy or salesy.

Aaron Novello breaks down the most common probate objections, including “We’re waiting on the attorney” and “A family member won’t leave,” and shows you how to guide the conversation with confidence and clarity.

Whether you're new to probate real estate conversations or just want to level up your response game, this episode walks you through the mindset, language, and approach...

Struggling with listings that just won’t sell? This episode breaks down the harsh reality behind today’s market and why mastering real estate price reductions is no longer optional — it’s essential. If you’re serious about success in the real estate market 2025, it’s time to upgrade your skills and stop hoping rates will save you.

✅ Learn why most agents are failing with their real estate pricing strategy 2025
✅ How to adapt as a real estate agent in a high-interest market
✅ Aaron’s proven take on real estate objection handling that actually works
✅ Language patterns and...

Rising housing inventory 2025 is shifting the way real estate works — and if you’re not adjusting your strategy, you’ll fall behind fast. In this episode, Aaron Novello and José Luiz Morales break down how the current real estate market shift is affecting agents across different price points, and what to do when homes aren’t selling like they used to.

They cover real-time stats, smart pricing strategies, and exactly what rising inventory means for agents who want to stay competitive in today’s market. If you’ve struggled with overpriced listings or felt stuck having tough conversations...

Listing presentation pricing strategy starts here: discover how to Listing presentation pricing strategy, CMA in listing presentation, and how to price a home listing using real market facts. 

➡️ Listing presentation pricing strategy 
➡️ CMA in listing presentation 
➡️ how to price a home listing 
➡️ data-driven pricing for real estate agents

Ready to stop guessing and lead with confidence? Aaron Novello breaks down exactly how to frame your pricing conversation in a shifting market. Learn to:
✅ seller objections pricing strategy with proven questions
✅ self-discovery pricing questions that engage sellers
✅ days on market pricing strategy to set ur...

In this role-play session, Aaron Novello guides you through creative real estate solutions that go beyond price cuts—think assumable loans, ADU conversions, referral-fee tactics, and more. You’ll see exactly how to handle seller objections real estate pros face and uncover seller motivation so every conversation moves listings forward.

💡 Learn to introduce assumable loan strategies without overwhelming clients
💡 Position ADU conversion real estate options to add real value
💡 Use soft referral fee negotiation to keep families happy and deals intact
💡 Evaluate rent vs sell strategies when listings stall
💡 Reframe price reduction tactics into value-driven d...

Master Aaron Novello’s stale listings strategy rising inventory approach in this candid roundtable—learn exactly how to ask sellers for price reduction, guide them through a price reduction conversation real estate pros trust, and reclaim time capital reallocation in today’s competitive market.

In this episode, you’ll discover a proven real estate price adjustment script and the mindset shifts that help you pre-qualify high-intent buyers before suggesting price cuts. Say goodbye to dead listings and wasted marketing spend!

Here’s what you’ll get:
✅ A step-by-step real estate negotiation price cuts framework so you never f...

If you're searching for real estate coaching success, this episode proves what's possible. Aaron Novello interviews one of his agents who went from broke and uncertain to building a thriving business, including a $300K month, all through focused real estate mentorship and daily action.

This isn’t hype. It’s a real real estate agent success story rooted in consistency, implementation, and the power of proximity.

➡️ Discover how roleplay training helped build massive confidence
➡️ Hear how expired listings + probate became lead-gen machines
➡️ Learn the systems he used to scale as a real estate agent
➡️ See...

Master Aaron Novello’s stale listings strategy rising inventory approach in this candid roundtable—learn exactly how to ask sellers for price reduction, guide them through a price reduction conversation real estate pros trust, and reclaim time capital reallocation in today’s competitive market.

In this video, you’ll discover a proven real estate price adjustment script and the mindset shifts that help you pre-qualify high-intent buyers before suggesting price cuts. Say goodbye to dead listings and wasted marketing spend!

Here’s what you’ll get:
✅ A step-by-step real estate negotiation price cuts framework so you never f...