The BeautyPro Podcast: Keeping It Real & Raw for Hairstylists, Estheticians, Salon Owners

40 Episodes
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By: Krystine Sherwood

"The Beauty Pro Podcast" gives beauty & barber pros (hairstylists, estheticians, salon owners, etc.) practical insight to tune in with yourself in & out of the salons, spas & shops while motivating you to become profitable as a business person. Host, internationally certified coach and salon & spa owner, Krystine Sherwood, uses her own experiences and credentials as teaching tools as she discusses the importance of authenticity, self-investment and forward-thinking as a professional in the beauty & barber industry. If you're a beauty or barber pro - subscribe now! www.thebeautyprocoach.com

240. 10 Life Lessons I've Learned Working in the Salon, Spa & Barbershop
#40
Today at 5:00 AM

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239. Camie Parsons: Hairstylist, Chemist, World Changer
#39
Last Monday at 5:00 AM

Camie Parsons, creator of Iueveni, is LITERALLY changing the beauty industry let alone the actual world, all by how we wash hair, care for hair and think about hygiene all from her beautiful home in Idaho. Do NOT miss this episode because you are definitely going to see the diagrams she shares from her time as a Chemist AND a Hairstylist!


WANT MORE CAMIE?

Website: https://iuveni.com/

Instagram: https://www.instagram.com/iuveni_hair/

Facebook: https://www.facebook.com/iuveni


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238. Salon & Spa Business Foundations to Make A Profit, Give You Peace of Mind and Attract the Best Hairstylists & Beauty Pros
#38
11/13/2025

In this episode, I share the 7ish Foundational Business MUST HAVES for your salon, spa or barbershop. Based off of my own salon and spa ownership experience, I'm sharing the points that made a HUGE difference in the way I carried myself to the business profit to even attracting the ideal clients and hairstylists, estheticians and more! CHECK IT OUT!


WANT MORE KRYSTINE?

For 1:1 Coaching, Freebies & More, TAP HERE: ⁠⁠⁠bit.ly/3S5R2lo⁠⁠⁠


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237. Taylor Jameson: Scottish Princess, WOMANONTOP, Go Getter
#237
11/10/2025

WOMEN ON TOP ROCK! HELL YEA! Join me as I chat with Taylor Jameson, original WOMAN ON TOP! We talking about recovery, making our marks where ever we go and just getting out there to get the damn thing done! You're going to love it and feel so inspired to make sure everyone knows your name!


WANT MORE TAYLOR?

Instagram: https://www.instagram.com/taylorjamesoneducation_/


WANT MORE KRYSTINE?

For 1:1 Coaching, Freebies & More, TAP HERE: ⁠⁠⁠bit.ly/3S5R2lo⁠⁠⁠


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236. My Salon & Spa Team, THEIR side hustles and how I ENCOURAGE It
#238
11/06/2025

In this episode, I share how important it is to know WHO YOU ARE outside of the salon, spa or barbershop so you can live a more fulfilled and nurtured life. I share how being a salon or spa owner, we should be encouraging MORE side hustles of our team so they can grow and be more fulfilled human beings not just amazing artists behind the chair.


WANT MORE KRYSTINE?

For 1:1 Coaching, Freebies & More, TAP HERE: ⁠⁠bit.ly/3S5R2lo⁠⁠


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235. Kelly Ehlers: Creator of The Tease, Journalist & PR Pro, Salon Baby
#234
11/03/2025

Kelly Ehlers is the creator of The Tease and a fellow Hair Baby such as myself. Professionally, this powerhouse of a babe runs her own PR Firm as well as hosts her podcast, "Volume Up by the Tease." Listen and Watch my chat with this babe and get inspired to do ALL. THE. THINGS! I definitely did!


WANT MORE KELLY?

Website: https://www.thetease.com/

Instagram: https://www.instagram.com/readthetease

Podcast: https://www.instagram.com/volumeupbythetease


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For 1:1...


234. How The Devil Wears Prada Compares to the Hair, Skin & Barbering World
#234
10/30/2025

This episode I share, compare and chat about the differences between the fashion world and professional beauty world through The Devil Wears Prada movie, one of my favorites. I tell my entire salon & spa staff to watch this movie to understand what this profession is and what owning a salon & spa is really like and now it's your turn. Want to be an amazing hairstylist, esthetician, barber, salon or spa owner? LISTEN TO THIS EPISODE and watch the movie!


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For 1:1 Coaching, Freebies & More, TAP HERE: ⁠⁠bit.ly/3S5R2lo⁠⁠...


233. OOPS Episode on Relationships, Connection & Trust in the Salon, Spa and Barber Industry
#233
10/27/2025

This OOPs Episode happened after I accidentally skipped this week in my content batching!


IN THIS EPISODE, you'll learn:

How to have healthy relationships periodThe differences between all the different relationships in our personal and professional livesHow to NOT let them affect you and your workand so much more!


WANT MORE KRYSTINE?

For 1:1 Coaching, Freebies & More, TAP HERE: ⁠⁠bit.ly/3S5R2lo⁠⁠


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232. The ONE Phone Call That Changed My Salon & Spa
#232
10/23/2025

Listen to my experience that changed my entire salon and spa model with a SINGLE phone call to a neighboring salon and spa in my area! Check it out!


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For 1:1 Coaching, Freebies & More, TAP HERE: ⁠⁠bit.ly/3S5R2lo⁠⁠


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231: Kim Becker: Cancer Survivor, Founder of "Hello, Gorgeous," Woman of Faith
#32
10/20/2025

This month of October is about Breast Cancer Awareness so I want you to meet, Kim Becker. Listen and Watch her story as she shares with you what happened to her, her husband, and her organization called, Hello Gorgeous!. Learn how you can get involved and transform your salon, spa or barbershop just by showing you care for another human being than just offering them services.


WANT MORE KIM?

Website: https://www.hellogorgeous.org/

Instagram: https://www.instagram.com/hellogorgeous_of_hope/


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230. Dawn Maloney: Make Up Artist & Author, Creator of MakeUpClasses.com, Domestic Violence Survivor
#230
10/13/2025

October is Domestic Violence Awareness Month in addition to Breast Cancer Awareness and my next guest, Dawn Maloney, is a survivor and absolute victor. Not only did Dawn survive domestic abuse, she is bringing awareness to every space of her life, including her brand MakeUpClasses.com. Subscribe, Listen and Watch this episode and tell me what you think!


WANT MORE DAWN?

Instagram ⁠HERE⁠

All the Links ⁠HERE⁠

Website HERE


WANT MORE KRYSTINE?

For 1:1 Coaching, Freebies & More, TAP HERE: ⁠⁠bit.ly/3S5R2lo⁠⁠


229. Samantha Garcia: Solo Estie, Host of "The Esthetician Edit," Spa Show Saavy
#229
10/09/2025

I kinda fan-girled over this episode with Samantha Garcia, host of The Esthetician Edit and one of the main babez for the International Cosmetics and Esthetics Shows which by the way is happening in Fort Lauderdale October 19-20! (Grab Your Tickets!) This babe is young but also very much in charge. Check her out and let me know what you think!


WANT MORE SAMANTHA?

Instagram HERE

All the Links HERE


ICES TICKETS HERE: https://fortlauderdale.skincareshows.com/


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228: Mary Jenkins: Life Survivor, Founder of Hairstylists for Hope, God's Child
#28
10/06/2025

Mz Mary Jenkins literally ROCKED my world when I first met her and I KNOW she's going to rock yours after you listen and watch this episode in honor of Breast Cancer Awareness Month. Mary is an incredible woman, determined to succeed and spread the message to the entire world. Make sure to listen, subscribe and share this episode out to ALL your friends!


WANT MORE MARY?

Instagram: @hairstylesandbeautyforhope

Website: https://www.thecoccares.org/

DONATE: https://www.thecoccares.org/donate


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227. What I Learned from IECSC Palm Beach & All My Estie Besties
10/02/2025

This past weekend, I had the privilege and honor to attend the International Esthetics, Cosmetics and Spa Convention (IECSC) in Palm Beach, Florida and I'm sharing with you all the observations--funny and otherwise--I noticed! Check it out and tell me what you think! Who knows! Maybe next year, I'll be able to teach thanks to American Salon!? Who knows?!


WANT MORE KRYSTINE?

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226: Stephanie Russell: Beauty Pro, Psychological Safety Coach, Energy Healer
#26
09/29/2025

This babe is alerting ALL the toxicity with ONE simple red flag! Join me as I chat with Redken Hairstylist, Educator, Psychological Safety Coach, Stephanie Russell all the way from Newfoundland, Canada as we chat about the truth, healing, and leadership in the salon. Every hairstylist, barber and esthetican NEEDS to hear and watch this episode NOW! PS. Tap the links below to get free resources and more from Stephanie!


WANT MORE STEPHANIE?

All the Links & FREE Resources: https://linktr.ee/psychologicallysafesteph

Instagram: @psychologicallysafesteph


WANT...


225: Dana Nelson: Creator of DISBEAUTE. Educator. Tech Woman
#26
09/22/2025

Never take NO for an answer. That's exactly what Dana Nelson did when she lived in Idaho as a hairstylist and beauty pro. Today, she's created the one of a kind program and Netflix for hairstylists, barbers, estheticians and more called Disbeaute. Find out all about it on this episode of The BeautyPro Podcast.


WANT MORE DANA?

Website: www.disbeaute.com

Instagram: @disbeaute.beauty


WANT MORE KRYSTINE?For 1:1 Coaching, Freebies & More, TAP HERE: ⁠⁠bit.ly/3S5R2lo⁠⁠LOVE THIS EPISODE?Leave Your Ratings, Reviews & Comments...


224. Hairstylists. Beauty Babez. How Are You Making People FEEL? and Other Notes...
#24
09/18/2025

I'm sharing with you this week's past experiences I've had not only personally but also, on the global scale and how this FEELING can help us be better hairstylists, beautypros and humans overall! Listen in to the KEY on how to keep clients for life. FOR LIFE!!!


WANT MORE KRYSTINE?

For 1:1 Coaching, Freebies & More, TAP HERE: ⁠⁠bit.ly/3S5R2lo⁠⁠


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223: Jackie Capatolla: Award Winning CEO, Alignment Coach, Foxy Mama
#23
09/15/2025

From working in the beauty industry with her own salon for years to now helping and transforming women's lives in Pittsburgh, Jackie Capatolla is one of the most inspiring women ever! She truly cares for women in business, especially hairstylists and salon owners. Her classes will wrap you with so much love and nurturing, you'll sign up for all her programs!


WANT MORE JACKIE?

Website: https://jacquelineshouseofbeauty.com/

Instagram: @jackiecapatolla


WANT MORE KRYSTINE?

For 1:1 Coaching, Freebies & More, TAP HERE: ⁠bit.ly/3S5R2lo...


222. Complimentary In-Salon Education to Remembering 911 to Knowing Yourself So You Can Lead
#20
09/11/2025

This episode is kinda like my own brain dump of what's been happening this past week along with current events like 911 and how it affects us as beauty and barber pros and how we need to lead our teams of hairstylists, estheticians, clients! and more.


Let me know what you think!


WANT MORE KRYSTINE?

For 1:1 Coaching, Freebies & More, TAP HERE: ⁠⁠bit.ly/3S5R2lo⁠⁠


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221. Lou DeCola: Industry Veteran, Salon Owner & Business Owner, Father
#21
09/08/2025

Join me as I chat with Lou DeCola of Exton, Pennsylvania as we chat how business, parenthood and AI affect how salon and spa owners are showing up for their teams. PLUS, find out how the PA Beauty Expo can enhance your teams' educational experience! You're going to love Lou's approach to leading your team and getting the job done for all!


WANT MORE LOU?

Website: https://www.decolasalon.com/lou-decola

Instagram: @lou.decola


WANT MORE KRYSTINE?

For 1:1 Coaching, Freebies & More, TAP HERE...


220. Kati Whitledge: JoinMya Creator & Founder, Author, Determined Woman
#20
09/01/2025

Join me as I join Mya's founder, Kati Whitledge, brand new author, host of Beyond the Technique podcast and overall amazing and inspiring woman. I am so privileged to share a convo with this Faith-Based babe who's story is inspiring as it is tear-jerking. Subscribe, Listen, Enjoy.


WANT MORE KATI?

Book: https://joinmya.com/from-first-date-to-forever-book

Podcast: https://joinmya.com/podcast

Website: https://joinmya.com/

Instagram: https://www.instagram.com/katiwhitledge/

All the Links: https://linktr.ee/beyondthetechnique?utm_source=linktree_profile_share


219. Salon Ownership, Hiring & Firing and NOT Gossiping Will SAVE YOU EVERY TIME!
#19
08/28/2025

IN THIS EPISODE, YOU'LL LEARN:

What to do when you "lose" staffThe importance of "Let Them Be"Hiring & FiringHow NOT Gossiping Gets You More Answerand so much more!


WANT MORE KRYSTINE?

For 1:1 Coaching, Freebies & More, TAP HERE: ⁠bit.ly/3S5R2lo⁠


LOVE THIS EPISODE?

Leave Your Ratings, Reviews & Comments on the Podcast! Your feedback allows for more nourishing content and for more on-point education for beauty & barber pros.


218. Sonya Dove: Award-Winning Stylist & Educator, Industry Leader, Ego Crusher
#18
08/25/2025

Sonya Dove is an absolute ICON when it comes the professional beauty industry. This woman has done it all and is no where close to stopping. She has so much more to create and to share with every beauty pro out there right now. Check out this episode with the unstoppable, Sonya Dove. Want to get 1:1 Mentoring from Sonya? Check out her website!


WANT MORE SONYA?

https://www.sonyadove.com/

Instagram: instagram.com/thesonyadove


WANT MORE KRYSTINE?

For 1:1 Coaching, Freebies & More, TAP HERE...


217: The 70/30 Commission Split Trend for Salon Owners & Hairstylists
#217
08/21/2025

Have you heard about this latest trend? This episode is my reaction to a Facebook post I saw this past weekend. Listen in and basically hear me have a breakdown. Tell me your thoughts by sending me a message on Instagram!


Shout out to Trust & Mane Hair Extensions


WANT MORE KRYSTINE?

For 1:1 Coaching, Freebies & More, TAP HERE: bit.ly/3S5R2lo


LOVE THIS EPISODE?Leave Your Ratings, Reviews & Comments on the Podcast! Your feedback allows for more nourishing content and for...


216: Natalia Zacharin: Numbers Woman, Entrepreneur, Boss
#16
08/18/2025


WANT MORE NATALIA?

If you are feeling overwhelmed and frustrated with making profit in your salon, spa or barbershop, you NEED to get in contact with Natalia Zacharin of Zacharin Consulting. A trained accountant turned entrepreneur and money coach, Natalia is sure to help you reach your financial goals by working one on one with you to get you to where you want to be in your business. As a hairstylist and salon owner, there's no reason for you to be confused and misled. Listen and Watch this episode with a pen and paper...


215. Hair Show Recap, BeautyPro Intensive & ALL HATS YOU CAN IMAGINE!
#215
08/14/2025

Join me on this episode to hear my recap of The Beauty Trade Show of the Great Smokey Mountains this past week, what happened and what you can look forward to as far as The BeautyPro Podcast and The BeautyPro Coach for salon and spa owners, stylists and beauty/barber pros! THIS ONE IS FOR YOU! PS. Lots of laughs for all your hairstylists and barbers living in the mountains... here we go!


I can't wait for you to hear this episode and reach out to me with all your questions and comments!

<...


214: Leslie Hocker: Affiliate Marketer, Neura Representative, Woman in Business
#14
08/11/2025

Leslie Hocker, an Affiliate Marketer and friend of another one of our guests, John Solleder, joins The BeautyPro Podcast family to tell us about the importance of the skincare line that is revolutionizing the botox scene--Neura. Listen in to this episode and get all the details on how to take immaculate care of your skin!

WANT MORE LESLIE?

Instagram: https://www.instagram.com/leslie_hocker/


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For 1:1 Coaching, Freebies & More, TAP HERE: bit.ly/3S5R2lo


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213: John Solleder: Military Man Podcaster, Author & Salesman Family Man
#13
08/07/2025

The power of online networking and researching your contacts is so powerful! You just never know who you're going to meet! I'm so happy to share with you, John Solleder, a businessman and podcaster who shares such deep and interesting insights all beauty and barber pros NEED to know if they are going to have successful salons and networks. Listen and Watch this episode and don't forget to take ALL THE NOTES!

WANT MORE JOHN?

Head to John's IG to buy his books and listen to his podcast!

Instagram: https://www.instagram...


212. Christina Kirkey: Community Changer, Salon Leader, Her Father’s Daughter
#12
07/31/2025

If you are a hairstylist in the North Carolina area, it is an absolute MUST to check out Pin Up Studios, a Top 200 Salon for the 2nd year in a row, and their fabulously pink leader, Christina Kirkey! This babe is changing her community in the best way and quickly becoming a hub for hair education, salon culture and all the pink hues available. Listen and watch our chat and connect with this babe sooner rather than later!


WANT MORE CHRISTINA?

Website: https://pinupstudionc.com/

Instagram: https://www.instagram.com...


211. Answering the Same Questions I Ask our Salon Pro Guests
#211
07/28/2025

In this episode, you'll hear me answer the same questions I ask my celebrity hairstylist guests and industry beauty & barber pros. It's a fun way to balance out the scales and keep it real and raw in and out of the salon and spa. Enjoy! and if you have any questions you want answered by myself or future guests, be sure to message or email your questions for future shows!


WANT MORE KRYSTINE?

For 1:1 Coaching, Freebies & More, TAP HERE: ⁠⁠bit.ly/3S5R2lo⁠⁠

Sign up to The BeautyPro Intensive ⁠⁠HERE⁠⁠!

...


210: John Dwyer: Direct Marketer, Australia’s Salesman, Friend of Jerry Seinfeld
#10
07/24/2025

Coming to us straight from Down Under, John Dwyer who is a master Direct Marketer is teaching us as hairstylists and beauty & barber pros how to sell to our clients with confidence and show them what's in it for them. Learn from John and how he connected with Jerry Seinfeld and so much more!


WANT MORE JOHN?

Website: https://theinstituteofwow.com/


WANT MORE KRYSTINE?

For 1:1 Coaching, Freebies & More, TAP HERE: bit.ly/3S5R2lo


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209. CONSULT FOR YOUR HAIR SERVICES!
#209
07/21/2025

In this episode, you'll learn:

My 5 Step Service Cycle that actually works...EVERY. TIME. without fail.The importance of clear, concise communicationHow every BeautyPro can NAIL their client consultationsHow every hairstylist and salon owner can increase sales, client retention and unify both sides of the salon/spa chair.


WANT MORE KRYSTINE?

For 1:1 Coaching, Freebies & More, TAP HERE: ⁠bit.ly/3S5R2lo⁠

Sign up to The BeautyPro Intensive ⁠HERE⁠!


LOVE THIS EPISODE?

Leave Your Ratings, Reviews & Comments on the Podcast! Your feedback allows for more...


208. Andrea Liebross: Certified Coach, Women’s Motivator, Re-framer
#7
07/17/2025

A real girl's girl, Andrea Liebross, is here to help all women become better versions of themselves whether they're moms, empty-nesters, hairstylists battling overwhelm or just need help with their to-do list. I'm so happy to chat with another certified coach, like myself, who is absolutely killing the game as an entrepreneur but also helping so many women! Listen and watch this episode and relish all the info and inspiration!


WANT MORE ANDREA?

Website: https://andrealiebross.com/

Podcast: https://www.andrealiebross.com/podcast

Book: https://www.andrealiebross.com...


207. Hair Life Founders: Amanda Fisher & Valentina France
#7
07/14/2025

WANT MORE HAIRLIFE?

Get Your Tickets to the Beauty Trade Show of the Great Smoky Mountains HERE! (https://www.hairlife.shop)

Instagram: @hair_life_ltd


WANT MORE KRYSTINE?

For 1:1 Coaching, Freebies & More, TAP HERE: bit.ly/3S5R2lo


LOVE THIS EPISODE? Leave Your Ratings, Reviews & Comments on the Podcast! Your feedback allows for more nourishing content and for more on-point education for beauty & barber pros.


206. Cameron Hafetz: Business Man, Sales Man, Original Beauty Baby
#6
07/10/2025

Are you sick of the retail manufacturers ripping you off and giving nothing back in return? Are you tired of spending a fortune on someone ELSES brand when you can have your own in the salon? Join me as I chat with Cameron Hafetz of Genesis Private Label as he shares the benefits of having and starting your own product line in your salon. If you want to scale your brand as a hairstylist, salon owner or just want extra income, this episode is a MUST to listen and watch!

WANT MORE CAMERON?

...


205. How To Pay Off Your Debt AND Save Time as a Beauty Pro
#208
07/07/2025

In this episode, you'll learn:

The 4ish methods top Forbes' list companies use to save time, money and energy but make it for salons and spasHow to cut the confusion around money and make being a professional hairstylist an educated MONEY industry The best way to manage your money and time wisely working behind the chair and out of the salon / spa.What you can do for your salon, spa or barber shop to be even BETTER!


WANT MORE KRYSTINE?

For 1:1 Coaching, Freebies & More, TAP HERE: bit.ly/3S5R2lo

<...


204. Dr. Ebru Karpuzoglu: Scientist, Skin Care Line Creator, Problem Solver
#4
07/03/2025

Do you suffer from inflamed skin? Harsh Breakouts? So, did Dr. Ebru Karpuzoglu until she did something about it. As a molecular immunologist, Dr. Ebru created an award-winning skin care line that keeps simplicity at it's forefront, no matter what! Listen and Watch this episode as she shares her story and how you can get your hands on this amazing product!


WANT MORE DR. EBRU?

Dr. Ebru's IG: https://www.instagram.com/chicscience/

Award-Winning Skin Care: https://www.aveseena.com/

Instagram: https://www.instagram.com/aveseena/

<...


203. Your Clients' Experience IN the Chair IN Your Salon
#3
06/30/2025

As a hairstylist, how are your clients experiencing you and your creativity while IN your chair? As a salon owner, how is your team feeling? In this episode, I share with you the whats and hows your clients should be feeling to keep them coming back again and again for the long term not just for one or two visits. We're talking Retention in Action.


WANT MORE KRYSTINE?

For 1:1 Coaching, Freebies & More, TAP HERE: bit.ly/3S5R2lo


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202. Chris Baran: Award-Winning Stylist & Educator Industry Leader Ego Crusher
#2
06/26/2025

COACH CHRIS is in the house!!! I'm so honored to have Chris Baran share his origin story, his struggles, his success and, of course, his advice to all of us in the professional beauty and barber industry. As an award-winning hairstylist and educator, Chris laid it all out during this chat and you are sure to love and learn what he has to say as a hairstylist, owner and barber in the industry today. Check it out and leave your feedback in the comments or as a spotify/apple review!


WANT MORE CHRIS?

<...


201: SEASON 2 IS HERE! & What You Can Expect
#1
06/23/2025

SEASON 2, HERE WE GO!!! I'm so honored and privileged to keep it REAL & RAW for all beauty & barber pros out there! Whether you're a cosmetology student to an established hairstylist to a salon owner, spa owner or barber-- YOU ARE MY PEOPLE! and I want to be here for you. I want to be your ultimate resource for all things mindset, boundaries, business and humanizing the professional beauty & barber industry. This episode, I share with you how this season will be so much MORE for you and your business, PLUS the guest speakers are absolute FIRE!

WANT...