Acquire- Lead Generation, Digital Marketing for Entrepreneurs

Am I over-investing in software and tools I don’t really need?

Have you ever found yourself drowning in software subscriptions, chasing shiny new tools, or outsourcing yourself right into overwhelm—only to realize your profits aren't reflecting your effort?

If that hits a little too close to home, trust me—I’ve been there! (Hello, "Confusionsoft" days! 😉)

In this candid conversation, I’m joined by monetization and funnel expert Conny Twomey to unpack the sneaky trap we call "six-figure bloat." It’s that all-too-common tendency for growing entrepr...

Have you ever felt secretly burnt out in your own business, even when everything looks great on paper?

Maybe you've started feeling resentful towards clients. Maybe you're losing your excitement and can barely motivate yourself to show up at your desk. Maybe you're even wondering, "Why do I feel so isolated when everyone else seems to be thriving?"

Trust me, friend, I’ve been there.

In this very personal episode, I'm opening up about my long journey with depression, burnout, and feeling completely out of alignment in my...

Is your website actually converting—or just sitting there looking cute?

In this video, I’m joined by my longtime friend (and total website genius) Andrea Krones, co-owner and Creative Director of Inkling Design. Andrea’s not just about pretty pages—she’s all about purposeful design that guides people toward action, grows your email list, and helps your site actually support your business goals.

We’re unpacking the most common mistakes service providers make when it comes to websites—from cluttered layouts and vague CTAs to ignoring the customer journey entirely. And we’re giving you the p...

Am I attracting the kind of clients who energize me—or exhaust me?

Maybe you’re overbooked but burnt out. Maybe your rates don’t match your results. Or maybe you’ve just outgrown the clients you used to be excited about.

In this episode, I’m diving into something I’ve been thinking a lot about: how our client rosters reflect the stage our business is in—and what it takes to shift into something that feels aligned, energized, and sustainable.

After 14 years in business, I’ve seen it all: scope creep, boundary-stompin...

What’s the one financial blind spot keeping smart entrepreneurs stuck in “just-enough” mode?

Ever wonder what happens when a burnout social worker accidentally becomes a powerhouse investor, early retiree, and financial coach for women?

Let’s just say… it’s not what you’d expect—and it’s exactly what your business and bank account might need.

In this episode, I’m sitting down with Annie Cole, the founder of Money Essentials, who shares how she fast-tracked her retirement by 20 years (yes, 2-0!) and built a 7-figure portfolio—all while helping other women do the same.

Have you ever looked at your monthly software bill and thought, "Wait, how did this happen?!" (Guilty—I’ve totally been there.)

Or maybe you feel stuck using tools you're paying way too much for, but the idea of switching feels daunting?

And let’s be honest, do you even know what half of your subscriptions do anymore?

Friend, if you're nodding your head, you’re not alone—and you’re in the perfect place. In this episode, I'm getting real (and maybe a little embarrassed!) about my journey from software overload and subscription...

Ever look at someone’s brand and think, “Wow... how do I look like that without spending a fortune?”

On this week’s episode, we’re getting into the truth about branding—and no, it’s not just logos and hex codes.

I’m sitting down with the brilliant Fifa Tran, a Toronto-based designer and brand elevation expert who helps service providers and coaches build brands that don’t just look good—they convert, scale, and evolve as you grow.

Fifa’s journey from business school grad to sought-after branding strategist is full of pivots, grit, and D...

Is Your Launch Flopping Because You Skipped This Step?

Ever wonder why your launch didn’t convert like you hoped—even though your offer is rock solid, your sales page looks amazing, and you thought you did “everything right”?

Here’s the truth: most launches don’t flop during the launch… they fail weeks before it even starts.

In this solo episode, I’m peeling back the curtain on the pre-launch mistakes that silently kill conversions—and sharing the strategies I’ve used to take launches from flat to sold-out. I even share how one of my client...

How can you turn your content, community, or next summit into sponsor gold?

In this week’s episode, I’m sitting down with the go-to sponsorship coach—Justin Moore, founder of Creator Wizard, author of Sponsor Magnet, and the brains behind over $5 million in brand partnerships. And the best part? A whole lot of that came from working with small, mighty creators just like you.

We’re diving into the real reason brands are spending BIG on niche creators and the exact playbook you can use to pitch, land, and grow your own sponsor deals—whether yo...

Wondering why your organic reach has plummeted even when your content is 🔥? Let’s break down what’s really going on.

In this episode, I’m tackling the big question head-on: Is Organic Marketing Dead? (Short answer? Not exactly. Long answer? You’re gonna want to hear this.)

I’m pulling back the curtain on what’s really happening with organic reach in 2025, why the “post and pray” method isn’t cutting it, and what’s actually working now for smart, sustainable list building and lead generation.

From jaw-dropping stats on declining reach to honest insights from...

Are you still stuck running your business like an overwhelmed solopreneur instead of leading like a CEO?

In this episode, I’m joined by the incredible Donna Dube—certified Director of Operations, business growth strategist, and former ICU nurse turned systems powerhouse. (Yep, she’s lived the high-pressure life and brought that calm focus into entrepreneurship.)

We’re pulling back the curtain on what it really takes to shift out of day-to-day hustle and into your role as the strategic leader of your business. Donna and I are talking about what’s keeping business owners stuck in m...

What if scaling your business didn’t mean creating more—but creating smarter?

Ever feel like your single offer just isn’t cutting it anymore? You’ve got the audience, your funnel’s dialled in—but you’re still hitting a revenue plateau that just won’t budge?

In this episode of Acquire, we’re talking about how to break through that ceiling and start building real momentum… the kind that stacks, scales, and sustains long after your launch ends.

I'm walking you through how to design a multi-offer ecosystem—the exact strategy used by some of the fa...

Have you ever wondered why some brands effortlessly attract ideal clients, while others struggle to stand out?

Or maybe you're secretly dreading your next photo shoot because being in front of the camera feels…well, intimidating?

Ever wish you knew the secret sauce behind visuals that not only look good—but actually convert?

Today I’m thrilled to introduce you to my amazing guest, Nathalie Amlanie, a Toronto-based personal brand strategist and photographer who's mastered the art of capturing authentic, magnetic brand stories. Nathalie blends her strategic MBA background with a deeply creative approa...

Are you building a summit that fills your list and your bank account, or just one that “looks good” on paper?

Ever wondered why some virtual summits pull in six figures while others barely break even? It’s not just about getting people to sign up—it’s about strategically designing your summit for conversions. In this episode, we’re cutting through the noise and diving into exactly what it takes to turn your summit from just another free event into a profitable, lead-generating machine.

I’m breaking down the biggest mistakes I see summit hosts make (so...

What if your business could run smoother and more profitably with fewer tools, fewer tasks, and less overwhelm?

In this episode, I’m sitting down with Steph Blake, founder of the Simple Business School, who went from a C-suite career in digital marketing to building a business that helps entrepreneurs streamline, scale, and ditch the hustle-for-hustle’s-sake mentality. We’re talking about why simplicity is the key to long-term success, the biggest mistakes business owners make when trying to "do it all," and how to set up your business in a way that actually supports the life you wa...

What’s the #1 mistake that makes people bounce from your funnel before they ever hit ‘buy’? (Hint: It’s fixable, and I’ll tell you how.)

Ever feel like you're pouring time, money, and energy into your marketing funnel but those sales just aren’t showing up? You're not alone, my friend—and chances are, your funnel is leaking valuable leads and revenue.

In this episode, I’m digging into all the sneaky spots where your funnel might be losing money—and most importantly, how to fix them fast. Whether you're just launching or already hitting those six...

How do you know if your AI setup is actually helping your business grow—or just making things more complicated?

If you’re still thinking of AI as a nice-to-have, you’re already behind. The reality? AI is no longer just a trend—it’s the backbone of modern business growth. But with so many tools, strategies, and conflicting opinions, how do you actually integrate AI in a way that works for your business instead of overwhelming you with tech fatigue?

In this episode, I’m sitting down with Susan Diaz, CEO of Peaceful AI Marketing an...

How can you re-engage past leads without sounding desperate or spammy?

Ever feel like your sales are stuck in quicksand? One month you’re soaring, and the next, it’s crickets. Before you start slashing prices or throwing money at ads that might work, let’s talk strategy.

In this solo episode, I’m diving deep into what actually works when sales slow down—and trust me, it’s not just “hustle harder” advice. I’ll walk you through proven, strategic moves to turn things around, even in an unpredictable economy.

I’ve been in the trenches...

What’s the #1 mistake keeping speakers from making money—and are YOU making it?

If you’ve ever dreamed of stepping onto a stage and delivering a talk that not only captivates but also converts—this episode is for you. Because let’s be real… public speaking isn’t just about sharing your message—it’s about getting paid for it.

This week, I’m sitting down with the incredible Jenn Espinosa-Goswami, an experienced speaker and coach who helps entrepreneurs speak with clarity, confidence, and consistency—whether on stage, on camera, or in webinars. If you’ve been stuck in t...

What’s the real reason high-level entrepreneurs are suddenly investing big in virtual summits? (Hint: It’s not just for leads.)

So, here’s the deal—virtual summits aren’t just list-building freebies anymore. They’re money-making, lead-generating, authority-boosting powerhouses, and high-level businesses are finally taking notice. If you’re still thinking of summits as a cute way to grow your email list, it’s time for a serious mindset shift.

In today’s episode, I’m diving deep into the real ROI of virtual summits—how they’re generating six figures (yes, six figures), creating strategic partn...

What’s the biggest mistake you see entrepreneurs making with their websites that’s killing their chances of attracting leads?

If your website isn’t working as hard as you are, it’s time for a serious upgrade! In this episode, I’m sitting down with Whitney Bateson—a former dietitian turned website strategist—to break down how to create a site that doesn’t just look good, but actually works to attract and convert your ideal clients.

Whitney’s journey from nutrition coaching to digital strategy is packed with insights on how to map out your services...

Are you relying too much on social media to find leads—and what happens if that stops working?

Let’s be real—there’s a lot of uncertainty in the air right now. If the news has you wondering how an economic slowdown might impact your business, this episode is a must-listen.

I’m diving deep into future-proofing your business, so no matter what happens in the economy, you’re not just surviving—you’re thriving. After 13+ years in digital marketing and list building, I’ve seen firsthand what works when things get tough, and I’m breaking it al...

Are you the reason your business isn’t scaling? (Hint: You might be!)

In today’s episode, I’m sitting down with the one and only Brad Sugars. You’ve probably heard his name before (he’s only the founder of ActionCOACH, a global business coaching franchise!). Brad is a straight-shooter who knows exactly how to take businesses from stuck to scaling, and he’s sharing his no-nonsense strategies to help YOU get out of the weeds and into the CEO seat.

From breaking outdated systems to hiring smarter, to building partnerships that fuel growth, Brad brings...

Are you tired of feeling like your business is at the mercy of algorithm changes?

In this episode, I’m diving into the absolute chaos that’s taken over the social media landscape. From TikTok bans to Meta’s ever-changing algorithms, it feels like the ground is constantly shifting beneath our feet. If you’ve been relying heavily on social platforms to reach your audience, this episode is your wake-up call.

I’ll share how I’ve leaned into organic marketing strategies to regain control and build authentic, sustainable connections with my audience. Whether you’re frustrated...

Feeling like LinkedIn is just another overwhelming platform where your efforts get lost in the noise? Think again.

In this episode, I’m joined by LinkedIn expert and social media strategist, Denise Boswell Buck, who helps women-led businesses crush their LinkedIn marketing goals. Together, we’re diving into all things LinkedIn—from crafting standout profiles to hosting live shows that build connections and amplify your visibility.

Whether you’re a LinkedIn newbie or a seasoned pro looking for fresh ideas, this episode will help you tap into LinkedIn’s massive potential for growth, connection, and brand-buil...

Are you trapped in the feast or famine cycle, wondering how to create consistent income in your business?

If you’ve ever felt stuck in the endless loop of feast or famine in your business, you’re not alone. In this episode, I’m sharing my journey of finally breaking free from that rollercoaster ride. I’ll take you behind the scenes of how I went from running a one-off summit business to building multiple revenue streams that fuel sustainable growth. Whether you’re launching your first course, offering services, or pivoting your business, this episode is packed wit...

Ever wonder if starting something messy could actually be the key to your success?

In this episode, I sit down with the incredible Stacey Lauren for a raw and refreshing conversation about podcasting, authenticity, and the power of community. Stacey shares her unique approach to launching a “messy” 10-episode podcast—breaking free from perfection and leaning into experimentation. We also talk about the rise of spammy marketing tactics, how to keep things relational in an AI-driven world, and the importance of stepping outside your comfort zone to find your true voice.

If you’ve been feeling...

🎄 It’s Christmas Eve, and I’m bringing you a cozy fireside chat all about digital marketing trends—what worked in 2024 and where we’re headed in 2025!

Grab your favourite holiday drink, settle in, and let’s look at the year’s biggest digital marketing shakeups: AI’s rise in content creation, short-form video domination, and the movement toward authenticity that’s redefining brand connections. But we’re not stopping there.

I’m pulling back the curtain on next year’s most anticipated trends—from personalization and interactive content to balancing AI with human connection (because people-first market...

Ever wondered how to scale your coaching business without working yourself to the bone?

In this episode, I sit down with Chris Williams, founder of Group Coach Nation, to dive into the art of group coaching and mastermind strategies. We’re peeling back the curtain on what makes group programs thrive, why technology has changed the game, and how to build authentic relationships with your clients (no slimy tactics here!).

Chris shares his incredible journey—from running high-end masterminds to helping coaches like you design programs that create freedom and growth. Whether you're dreaming of laun...

What’s your go-to strategy for making connections that stick—do you even have one?

Ever walk out of an event and think, "What was the point of that?" You’re not alone. In this episode, we’re tackling one of the biggest challenges for professionals today: how to leave in-person events with more than just a handful of LinkedIn connections or a few QR codes in your pocket.

I’ll walk you through my step-by-step strategy to turn every handshake, conversation, and business card exchange into actionable leads that actually grow your business. From crafting a...

What if mastering SEO and organic marketing could transform your business without compromising authenticity?

This week, I’m joined by Barb Davids, founder of Compass Digital Strategies and an absolute wizard when it comes to SEO. Barb shares her experiences running a thriving business while living the digital nomad life—and trust me, her insights are as inspiring as they are actionable.

We dive into everything from creating content that truly connects to the evolving role of AI in SEO. Plus, Barb gives us a peek into how she maximizes free tools like Google My Busi...

Are you playing it too safe in your business and missing out on growth opportunities? What if stepping out of your comfort zone was the key to doubling your results?

In this week’s episode, we’re diving into the idea that playing it safe might be holding your business back. If you’ve ever felt stuck in a comfort zone or like you’re blending into a sea of sameness, this conversation is for you.

Jennie opens up about her own risk-averse tendencies and shares how pushing through fear and taking calculated risks helped her tran...

Have you ever wondered how small tools, like self-coaching cards, can make a big impact on personal growth?

Today’s guest, Julie Greenham, is someone who’s mastered the art of blending connection with empowerment. As a success coach for entrepreneurial moms and the visionary behind the Elevate experience, Julie has crafted self-coaching cards that guide women through life’s biggest challenges, like setting boundaries, defining success, and managing guilt.

In this episode, Julie shares her journey, from discovering inspiration during meditation to building a vibrant event-based community that champions heartfelt connections.

We’ll explo...

Have you been pouring time and effort into your funnels but still not seeing those conversions rise?

Today, I’m uncovering the truth about why your funnel isn’t converting the way you’d hoped. With over 12 years in funnel-building, I know what moves the needle—and where things often go awry.

In this episode, I’ll share insights on why landing pages, emails, and even full funnel setups sometimes fall flat and, more importantly, how to fix those “leaks.” From clarifying your messaging and value proposition to avoiding passive language in your calls-to-action, we’ll dissect every...

How can leveraging AI make your podcast stand out and boost your audience growth?

Today we’re diving into a topic that has everyone talking—AI and how it’s transforming the podcasting game. If you’ve been feeling overwhelmed by all the time-consuming tasks that go into running your show, you’re not going to want to miss this episode. I’m joined by Mark Savant, an absolute whiz when it comes to using AI for content creation and automation. We’re breaking down how you can use AI to create more efficiently, save time, and still produce...

Are outdated marketing trends keeping you stuck in the past while everyone else is moving forward?

In today’s episode, we're diving deep into something that has been bugging me for a while—outdated marketing trends that everyone keeps holding on to. Inspired by recent conversations at Julie Greenham's Elevate experience, I'm sharing why it's time to shake things up if you want to keep your marketing—and your business—alive and thriving.

We’re talking about breaking free from the tired tactics that no longer serve you, and instead, embracing what’s working today and what wil...

Ever wonder how automating your podcast workflow could free up hours of your time?

In today’s episode, I’m chatting with the incredibly talented Joe Casabona. We’re peeling back the curtain on podcasting strategies that actually move the needle, plus some real-life lessons Joe’s learned along the way about managing diabetes and navigating personal growth.

If you’ve ever felt stuck in your podcasting journey, or just wanted to know how someone juggles it all with a health condition like type 2 diabetes, this episode is for you.

Joe is bringing his A-game...

Have you ever wondered if all the advice you’ve heard about growing your email list is actually true? Or felt like you’re pouring time and energy into lead generation strategies that just don’t seem to deliver?

In this solo episode, I’m diving deep into some of the biggest myths surrounding list building, lead generation, and funnels—especially for those of us who are focused on attracting the right clients, not just any clients.

Here’s the thing: So many "gurus" will tell you that the bigger your list, the better, or that Faceboo...

What if the secret to successful sales isn’t closing more deals but connecting more deeply?

In this episode, I’m hanging out with the awesome Gazzy Amin, and we’re digging into all things ethical sales and real connections. We’re talking about why those old-school sales scripts just don’t cut it anymore and how bringing in a personal, genuine vibe can totally change the way you sell.

Gazzy’s got some great stories about how she moved away from those rigid scripts and found her groove with sales that are all about respect and...

Want your bundle contribution to stand out from the crowd?

In today’s episode, we’re diving into a game-changing strategy for growing your email list and expanding your audience: bundle giveaways.

If you’ve been looking for a way to reach thousands of new people while showcasing your expertise, this episode is for you. We’ll walk through the decision process of whether to repurpose an existing product, offer a sneak peek of something bigger, or create something brand new.

Plus, I’m sharing my top tips for making sure your product doesn’t ju...