Self Maid
Experiences, tips, and strategies from a successful 23-year-old Australian cleaning business owner. Join me as I discuss everything on the topic of owning and scaling a cleaning business!
Jim’s Empire | Meet the Man Behind Australia’s Famous $500,000,000/yr Franchise (#70)
In this episode of Self Maid, I sit down with Jim Penman — the man behind the beard and the $500 million Jim’s Group empire. What started with just $24 and a lawnmower has become Australia’s most recognisable franchise network, spanning everything from mowing to dog washing to bookkeeping.
We dive into how Jim built it, why he still personally handles customer complaints, and what he believes every small business owner must master to scale. From his relentless focus on customer service to the systems that made it all possible, this is the unfiltered story of a man obsess...
I Interviewed Jim Penman... Episode Coming Wednesday! | What It’s Like Talking to the Billion Dollar Man (#69)
What’s it like to chat 1-on-1 with the man behind one of Australia’s most iconic brands?
In this solo episode, I reflect on my conversation with Jim Penman—the founder of Jim’s Group, a half-a-billion-dollar empire with over 5,000 franchises worldwide. From servant leadership to fierce franchisee loyalty, Jim dropped so many gems that it deserves its own pre-episode.
I’ll share some of the biggest takeaways, what surprised me most, and why this upcoming interview is a must-listen for any business owner chasing both profit and purpose.
The full i...
24 Laps Around the Sun (#68)
I turned 24 today. Just wanted to jump on here quickly and say a big thank you to everyone listening!
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Document the Journey | Make Your Success Undeniable (#67)
In this episode, I talk about the power of documenting your journey. Whether it’s through journaling, voice notes, or video. Not for likes or followers, but for you. When imposter syndrome hits or you feel stuck, these raw moments can remind you just how far you’ve come. Your journey deserves to be recorded, even if no one else sees it—because one day, you’ll need that proof.Â
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Business is Hard - It's Even Harder if You're an Idiot | Know Your Numbers (#66)
In this episode of Self Maid, Jason breaks down the real reason most businesses fail — and it’s not the economy, competition, or bad marketing. It’s financial blindness. From Uber Eats on Afterpay to pawn shops loaning against handbags, we’re living in a time where people will do anything but learn how money actually works.
Jason brings it back to the cleaning industry and explains why knowing your numbers isn’t optional — it’s survival. If you’re running blind on margins, cash flow, or profit per job, this episode is your wake-up call.
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Answering Your Questions in Sydney Harbour! ft. Kings Cleaning Co (#65)
In this special Q&A episode, we’re coming to you straight from Sydney Harbour, with the iconic Harbour Bridge as our backdrop. I sat down with Scott and Gabby from Kings Cleaning Co to answer real questions about the cleaning industry and share insights from the businesses we run.
We cover everything from growing a team, handling client challenges, scaling a cleaning business, and what it’s really like behind the scenes. Whether you’re just starting out or already running a crew, this episode is packed with practical takeaways and re...
Water Restoration Training in Sydney ft. Scott & Gabby from Kings Cleaning Co. (#64)
In this episode of Self Maid, I’m joined by Scott and Gabby from Kings Cleaning Co for a laid-back but powerful convo about all things business growth and what it takes to scale in the cleaning industry. We talk about the water restoration course we’re doing in Sydney, how they’re using TikTok to grow their brand, lessons learned from hiring staff, and so much more. Whether you’re just starting out or looking to level up, this episode is full of real talk and actionable insights from people in the trenches.
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Good Is the Enemy of Great | Are You Growing or Just Coasting? (#63)
Is your cleaning business running smoothly, but not really growing? In this episode, we unpack why "good enough" can be the biggest threat to greatness. If you’re stuck in comfort mode, it’s time to snap out of it and level up.
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Is This Really a Big Deal? Shifting Perspective on Business Challenges (#62)
As business owners, it’s easy to let one small issue consume our entire day. A single complaint, a minor mistake, or a difficult customer can feel like a massive problem—even when the bigger picture tells a different story. In this episode of Self Maid, we break down why we fixate on the negative, how to shift our mindset, and why overreacting to small challenges can hold your business back. Learn how to zoom out, focus on what truly matters, and stop letting minor bumps in the road throw you off track. If you’ve ever let one proble...
Sell Like Amazon, Hire Like Harvard: My Secret Business Growth Formula (#61)
If you want to grow your cleaning business (or any business), you need to do two things: make it ridiculously easy for customers to buy from you and make it much harder for people to work for you.
In this episode, we break down why removing friction for customers leads to more sales and higher conversions—just like Amazon does. But when it comes to hiring? You need to do the opposite. Raise the bar. Filter out the time-wasters. Attract only the best people—just like Harvard does with its...
The Fortune Is in the Follow-Up: HOW TO MAKE MORE MONEY! (#60)
 Most cleaning business owners either fear following up or think they shouldn’t have to. But the reality? It takes 7-15+ touchpoints to close most sales! In this episode of Self Maid, I break down why so many business owners avoid follow-ups, how to shift your mindset, and the exact strategies to turn more quotes into booked jobs. If you’re not following up, you’re leaving money on the table—so let’s fix thatÂ
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Decentralized, Not Disorganized: Systemizing a Cleaning Business Without Micromanaging (#59)
 How do you scale a cleaning business without micromanaging every move your team makes? In this episode of Self Maid, we dive into the systems and strategies that eliminate the need for blind trust in a decentralized business. Learn how to accurately calculate travel time for cleaners, implement accountability tools, and create a structure that keeps your team efficient and reliable—without you constantly checking in. Whether you're managing a growing team or expanding into new locations, this episode will help you stay organized while giving your cleaners the freedom to work independently.Â
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Control the Sale: How to Lead, Close, and Win More Cleaning Clients (#58)
First impressions matter, but confidence closes the deal. Learn how to lead the conversation, take control of in-person quotes, and win more clients without feeling pushy. 🚀Â
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Drop the Mop | How to Delegate Your Way to a Succesful Business (#57)
Live from Melbourne! Are you stuck doing all the cleaning in your business? In this episode, we break down why delegation is the key to scaling and how to escape the “Technician Trap.” Learn how to shift from cleaner to CEO, build systems, hire the right team, and free yourself from the daily grind—so your business runs without you doing all the work!
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This One Simple Mistake Cost Me $20,000+ | Begin With the End in Mind (#56)
In this Self Maid episode, we cover why having a clear long-term vision is crucial for building a scalable, profitable cleaning business. Learn how structuring your business correctly, defining your niche, and creating systems early can help you avoid costly mistakes and grow with confidence. Whether you’re just starting or looking to refocus, this episode will give you the roadmap to build a business that lasts.
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Doubling Down on Commercial Clients | Getting Clear With Your Intentions (#55)
Happy CNY!In this episode, I dive into the importance of getting clear with your intentions and planning ahead to achieve your business goals. I share why I’ve decided to focus all my efforts this year on growing our commercial customer base rather than our residential sector. Tune in to hear how intentional planning, clear priorities, and a targeted strategy can help you align your efforts with your vision, scale your business, and drive meaningful growth. If you want to refine your focus and take your cleaning business to the next level, this episode is for you!Â
F...
Service > Sales | Secrets to Scaling
 The bottom of the funnel isn’t the sale—it’s when a customer leaves your business. In this episode, I’ll share why focusing on service over sales is the key to reducing churn, creating loyal advocates, and building a sustainable cleaning business. Tune in to rethink your customer journey and transform how you view the funnel.Â
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The Palessi Experiment | How to Make People Pay 15X More for the Same Damn Thing!
In this episode, we dive into the fascinating story of how Payless Shoes created a fake luxury brand called "Palessi" and sold $40 shoes for nearly $600 to unsuspecting people. What does this teach us about pricing, perceived value, and the power of branding? We’ll explore how these lessons apply directly to your cleaning business, from framing your services as premium to confidently commanding higher prices. Tune in to learn how to position your business for success by focusing on value, perception, and presentation. Don't miss this eye-opening discussion!Â
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The Story of the 3 Bricklayers | How to Create a Team Powered by Purpose
 In this episode, we explore the timeless parable of the three bricklayers and uncover how its lessons on purpose, attitude, and vision can transform the way you approach your cleaning business. Discover the difference between a job-oriented cleaner, a growth-oriented cleaner, and a purpose-driven cleaner, and learn actionable strategies to inspire your team, build a mission-driven brand, and turn your business into a legacy. Whether you’re laying bricks or building cathedrals, this episode will challenge you to think big and lead with purpose.Â
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Episode 51 | A Mrs Muscle Christmas (Part 2/2)
In Part 2 of my interview with the amazing Mrs Muscle Cleaning, we dive into the challenges of running a cleaning business and discussing the world of trauma and crime scene cleaning.
From breaking myths to sharing the mental resilience needed for such sensitive work, this episode is packed with insights and stories to inspire and inform.
Don’t miss this behind-the-scenes look at what it really takes to thrive in the cleaning industry.
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Episode 50 | A Mrs Muscle Christmas (Part 1/2)
In Part 1 of my interview with the dynamic team at Mrs Muscle Cleaning, we explore what it takes to build a thriving cleaning business from the ground up.
We also have a fun and relaxed chat where you can get to know us better, sharing stories, laughs, and behind-the-scenes moments from our journeys in the cleaning industry.
From starting out to scaling operations, we discuss key strategies, challenges, and lessons learned. Whether you’re just starting or looking to grow, this episode is packed with actionable tips and inspiration.
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The Yes or Yes Close | Simple But Powerful Sales Tactic
Stop hearing “no” in your sales conversations! In this episode of Self Maid, Jason teaches you the Yes or Yes Close — a simple strategy to guide clients toward choosing your services. Learn how to present two positive options, use anchoring to highlight higher-value offers and close deals confidently. Perfect for cleaning business owners ready to crush more sales!
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Dust Settles, But You Shouldn’t | How & Why to Rethink Your Pricing
In this episode, we tackle one of the most impactful changes for your cleaning business: raising your prices. I share my journey from being undervalued and overworked to restructuring my services and confidently increasing rates.
We’ll cover:
The "yes or yes" close to simplify price increases.Repackaging services to boost perceived value.How higher prices attract better clients and create a stronger business.If you’re ready to break free from low margins and level up your business, this episode has the tools and tips to help you succeed!
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R-I-S-E-N Framework | Simple Method to Master AI in Your Business
In this episode of Self Maid, we're looking into the transformative power of AI for cleaning business owners. Learn how the RISEN framework—Role, Input, Steps, Expectation, and Narrowing—can help you harness AI tools like ChatGPT to streamline your marketing, optimize operations, and elevate customer service.
From crafting the perfect social media caption to writing professional client responses, creating checklists, and even managing your team, this episode is packed with actionable insights to save you time and boost efficiency.
Whether you want to grow your cleaning business or sharpen your strategies, this epis...
The Kaizen Method | How to 10x Culture & Productivity
In this episode of Self Maid, we dive deep into the Kaizen method—a powerful approach to continuous improvement that can transform your cleaning business from the inside out. Join us as we explore how you can use this method, alongside other innovative strategies, to foster a culture of growth, excellence, and loyalty within your team.
Discover practical tips for:
✨ Strengthening your company culture
✨ Empowering your employees to thrive
✨ Creating a team dynamic that inspires employees to stay for the long haul
Whether you're just starting or looking to scale, this epi...
The A.D.D Method
Automate, delegate, and delete your way to cleaning business utopia.
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Create Contingencies | How to Eliminate Operational Fear & Risk
When a plane experiences a catastrophic failure at 30,000 feet with hundreds of people on board - you bet your shiny tail feathers there are fail-safe systems in place to execute a backup. Your business should be no different. Contingency plans aid in eliminating the anxiety, stress, and risk that come with operating a business at scale. Use what you learned from this episode to help you sleep better at night!
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Swift Sword | Know When to Cut Through BS... Fast!
How I'm able to make the right decisions, and make them quickly.
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The Answer is Advertising | Increase Your Output
Most people aren't advertising NEARLY enough. Are you one of these people? Increasing the volume at which you advertise could be the one big domino that knocks down all your other problems and gets you out of the vicious cycle of never having "enough" and never being able to grow.
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Master Your Chemical Arsenal
Here's my $0.02 on what sort of cleaning chemicals to use, simplifying, and why you should better educate yourself on the products you use for more sales and more authority in the field.
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Deliver a Spectacular Buying Experience
Last week I was in Australia's Gold Coast and had a lot of fun at theme parks, theatre plays, dinner cruises, and cabarets, and with that fun came a lot of ideas and perspectives about the customer buying journey that I wanted to share.
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The Vicious & Virtuous Cycle of Price
The price you anchor your services at can either have a very positive compounding effect, or a very negative one.Â
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You Either Pay With Money or Time
In business, we either pay for progress with our money or with our time. Which one would you pick? We'll also be taking a look at how to align ourselves with a new identity in business to grow and achieve the success we strive for.
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Communication is Key
Lately, I've been working on my communication and conflict resolution skills with my business coach, and I wanted to share some of the nuggets I got here, along with a few other rambles.
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Small Hinges Swing Big Doors
Sometimes all we need to do is take action - A lot of the big and ugly problems we face in business often have simple solutions.
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For All I Care
We had our worst week in business EVER! Let's talk about that. I also had a bit of an online scuffle with Kacie Stephens from For All which we'll get into as well. Buckle up.
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A Chat With Stacy, Operations Manager at Enhanced Cleaning Bunbury (Part 2/2)
Stacy was my very first employee, and in the 3 years she's been with me, she has climbed the ranks to now be running our largest location in Australia. In her time as operations manager at Enhanced Cleaning Bunbury, she has added over $500,000/yr in recurring revenue, become financially independent for her 2 daughters after a divorce, built the team to now over 25 people, lead us to being nominated for South West business of the year 2024, and done it all without any prior management experience.
In these 2 podcast episodes, we talk about funny stories, experiences, and strategies, and share...
A Chat With Stacy, Operations Manager at Enhanced Cleaning Bunbury (Part 1/2)
Stacy was my very first employee, and in the 3 years she's been with me, she has climbed the ranks to now be running our largest location in Australia. In her time as operations manager at Enhanced Cleaning Bunbury, she has added over $500,000/yr in recurring revenue, become financially independent for her 2 daughters after a divorce, built the team to now over 25 people, lead us to being nominated for South West business of the year 2024, and done it all without any prior management experience.
In these 2 podcast episodes, we talk about funny stories, experiences, and strategies, and share...
How You Do One Thing Is How You Do Everything
How to realize your personal values and bring yourself in alignment with them to start living a life of definitive purpose.
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Cleaners' Roundtable (Ft. Mrs Muscle, Kings Cleaning Co, Valley to Beach Forensic)
Awesome episode full of value for you today - Myself, Arlene (Mrs Muscle Cleaning), Scott & Gabby from Kings Cleaning Co, and Megan Warr from Valley to Beach Forensic Cleaning have all gathered in Brisbane for a trauma and crime scene cleaning course to become fully qualified and licensed in the trade. This is the day we completed our training and finished our exam, now, it's time to gather around and have a good ol' chat amongst friends.
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