Good Marketing, Good Business

I could be marketing-rich or I could tell you the truth. Yes, marketing is needed, it just might not be the priority right now. Growing your business requires much more than more clients and customers.

In this episode by listening [and taking notes], you’ll learn:

Enjoy!

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If you’d like to w...

Been in business a while? It’s time to reap the (marketing) rewards! And to do this you must know what you can leverage thanks to the business you’ve created which has lasted through the decades.

By listening [and taking notes], you’ll learn:

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If you’...

Standing out shouldn’t mean keeping wide eyes on your ‘competitors’ - in fact, it should be far from that. In order to stand out you should look much closer to home because the ways your clients and customers will choose to work with you for a lifetime are right under your nose.

By listening [and taking notes], you’ll learn:

Enjoy!<...

What if your business achieved the same revenue levels but with far less stress, time and volatility? And once you achieved that, then you focused on scaling it? This is growing your business from the inside out, consider it the anti-scale which still scales your business.

By listening [and taking notes], you’ll learn:

Let’s not scale problems and leaky buckets, let’s fix them first and then go banana...

We’re talking QUANTITY, how to have more Discovery Calls in your calendar.

Increasing your businesses enquiries, sales and overall profit can be directly attributed to the quality and quantity of your Discovery Calls.

By listening [and taking notes], you’ll learn:

This episode is the fourth and final in a series which marks December (2024) as being the month of Discovery Calls. Each Monday throughout we focus...

You’re full of it, wisdom that is - in the eyes of your potential clients… We just need them to see that. This is where your winning messages come from, by listening [and taking notes], you’ll learn:

This episode is the third in a series which marks December (2024) as being the month of Discovery Calls. Each Monday throughout we will focus on an aspect of improving yo...

How you position your Discovery Calls to your prospects is vitally important to the outcome. If you’re planning on letting them ‘pick your brain’ enough so they see you know your stuff and throw money at you - that’s not going to fly, and you’ve probably tried it so you know it doesn’t work.

In this episode I share five ways you can ensure your calls aren’t a waste of your precious time and do actually convert into sales for your business.

By listening [and taking notes], you’ll learn:

Are your Discovery Calls reliably helping your service business to generate clients and sales? Whether your business is doing $100K, $1million or $10million, service businesses of all sizes can enhance their sales when they have a Discovery Call process that works.

By listening [and taking notes], you’ll learn:

This episode is the first in a series which marks December (2024) as being the month of Discovery Calls. Each Monday throughout we...

Ambiguity and assumptions are not going to cut it as we go into 2025 and beyond, and this applies to all areas of your business. The sharper we can get whether that's with lead generation or in our systems and processes, the greater chances you will have to move with the market and continue to grow your business.

From hooks and headlines to promises, next steps and call to actions, this episode is an invitation for your business to get sharper so you can get far greater results because as we know, what once worked a treat is...

While our retail counterparts are generating up to 80% of their annual revenue over a few short months over the festive season, the service business sector can sometimes be left high and dry with B2B services in particular taking a cruisy (much-warranted) break, causing them to push back decisions, proposals and investing in your business.

That is, if you buy into that BS. Don’t worry, I did too once upon a time…

By listening [and taking notes], you’ll learn:

Business these days is like real-world strength training.

In this podcast I share five steps to ensure you make the most of any economic frustration and hopefully walk out with the upper hand - keep this episode handy for any difficult time in your business journey because these steps are applicable then too.

By listening [and taking notes], you’ll learn:

...

What do you actually need… Business owners will often invest in the wrong resources or come to the wrong conclusions about what they need to help them with their business and this can be a costly exercise.

This episode is here to help you get more clear on what resources your business may need so you can protect your investments and see greater results sooner.

By listening [and taking notes], you’ll learn:

In the Spring of 2015 I took the skills I had and attempted to create a job for myself, that was 9 years ago and in that time I went from freelance marketer, to agency owner, to consultant - and I’m pleased to say that I created that job and then some.

By listening to this episode you’ll hear nine lessons as I reflect back across personal, client and business, sharing some standout reflections that have helped both me and my clients.

Enjoy!

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Where many businesses fall off is they have great ideas (strategies) without the supportive tactics to make their goals a reality. In this episode I share the difference between the two and how a clear understanding of the tactics you need can help grow your business.

By listening [and taking notes], you’ll learn:

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If you’d like to work...

Sometimes the results you get in business are not linear, sometimes they come about just by the mere fact that you took action. In this episode I share how this has been true for both me and my clients and how you can blend the woo with the strategy.

By listening [and taking notes], you’ll learn:

If you’ve ever been...

There’s only so long you can wait around for clients to come find you, even if you’re the host with the most, giving the best value through your marketing - by having a simple yet solid outbound strategy is going to help you build a robust business.

By listening [and taking notes], you’ll learn:

Enjoy!

Res...

Established businesses can take a mental beating when clients aren’t coming to them in roves how they used to once upon a time.

You’re arguably the best at what you do, you’ve been doing it longer than most, these alone should speak for themselves.

So why is it that ultra-experienced and well-established businesses go through their phases of having fewer clients?

By listening [and taking notes], you’ll learn:

Well-intentioned business owners (and their team) will pour additional time and resources into their clients when sadly it’s not needed, noticed or necessary. This additional emphasis of trying to go above and beyond, pleasing clients, will burn holes in pockets and sink your business if you’re not careful.

By listening [and taking notes], you’ll learn:

You’ve had busy seasons in your business where you had more work that you could keep up with and to some extent, it was a great thing. You’ve likely had those quieter seasons too, which are not so great. So why is it hard to strike a balance between the two?

By listening [and taking notes], you’ll learn:

There ar...

Let’s put an end to the endless search for new clients and let’s start keeping the great ones you do work with!

By listening [and taking notes], you’ll learn:

Enjoy!

Links Mentioned:

→ Join the waitlist for the Service Business Boardroom here.

GMGB Podcast - Ep 9: Presenting Payment Plans The Right Way - listen here

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Optimising your offers / services / packages can be the catalyst to growing your business. I've had the pleasure of seeing this happen time and time again and so, I want to share with you seven ways to improve your offer.

By listening [and taking notes], you’ll learn:

Fast results are fab and welcomed for any business, but the work is not done just because you hit a great milestone.

By listening [and taking notes], you’ll learn:

I also share the waitlist for the Service Business Boardroom is now open, join here to be notified when we’re open for entry and to secure priority access.

Enjoy!

Re...

If you want more clients, start here. I’ve made it really easy to give you a starting point, simplifying where your business could be going wrong.

By listening [and taking notes], you’ll learn:

Enjoy!

Resources:

If you’d like to work together with me as your 1:1 business and marketing consultant, book a call h...

Taking on whatever work comes your way is a highly reactive way of doing business. 

By listening [and taking notes], you’ll learn:

This will help you get proactive about intentionally finding the clients and projects you really want.

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If you...

There’s a vast difference between having a team that keeps your business running vs. having a team that actually helps grow your business.

By listening [and taking notes], you’ll learn:

Whether you have a team already or are preparing to make this move, make sure you grow your team with these insights in mind.

Enjoy!

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Are you making these mistakes on your sales calls? 

If you want to increase the number of quality sales calls you have as well as the outcome of them (clients and conversions), this podcast is going to highlight common mistakes service businesses are often making with their sales conversations. 

By listening [and taking notes], you’ll learn the common mistakes and what to do about them.

Enjoy!

Resources:

If you’d like to work together with me as your 1...

You can have the same goal as every other business but the problem your specific business is experiencing and thus the specific solution that is required is going to differ. In order to make an impact on your bottom line, a proper assessment and investigation of your business is required.

By listening [and taking notes], you’ll learn:

A business with a purposeful vision and clear goals is vital to create the clarity, motivation and momentum required to act on the granular and sometimes mundane tasks that are required to bring these ideas to life.

By listening [and taking notes], you’ll learn:

Enjoy!

If you’re doing all the ‘right’ things but it’s still not working, you could be missing the 20% of activities that superchargers your 80%. This is not exactly the Pareto Principle but a slight edge on the missed activities that can make all the difference.

By listening [and taking notes], you’ll learn:

The groundwork is needed in all businesses, of all sizes, at all stages - and that i...

There are a number of service businesses that only require a handful of clients in order to be successful and achieve their revenue goals. You’re likely already working with a few of these incredible clients right now and if you want more of them listen to this episode!

By listening [and taking notes], you’ll learn:

This episode’s a good...

You’ll be guaranteed to make sales from listening to this episode, even though you’re increasing your prices! 

By listening [and taking notes], you’ll learn:

Enjoy!

Resources:

If you’d like to work together with me as...

Many business owners don’t realise they can fall into the trap of thinking they are their client, with the same problems, same scenarios, same solutions when in fact it’s not always the case. 

I always come back to sharing the analogy that a surgeon doesn’t need to have the illness to treat the illness - what I mean by this is; you can be solving far greater problems than the ones you experience in your business, you just need to be reminded who it is you help best.

By listening [and taking notes...

A few word changes can be the reason for going from crickets to clients, even with a mighty small audience. Every time you get in front of your audience, whether it’s with a social media post, an email or a downloadable, is an opportunity to etch them closer to working with you.

By listening [and taking notes], you’ll learn:

Th...

Why haven’t you hired a virtual assistant or extra support in your business yet? Far too many business owners will hesitate hiring because they believe they need to make money first or it’s just too much to think about and they’re better off doing everything themselves for the time being. Well, this kind of thinking doesn’t get you very far.

By listening [and taking notes], you’ll learn:

Listen as I take you through how we perfected a client generating strategy and how you can too.

By listening [and taking notes], you’ll learn:

Enjoy!

Resources:

If you’d like to work together with me as your...

The answers you want in order to take action are coincidentally on the other side of taking action. There’s no escaping that you often have to pull the trigger on areas in your business when you’re not quite ready, or you’re unsure, or you don’t have the insight you’d like before taking the leap.

By listening [and taking notes], you’ll learn:

What can you do to ensure you’re a great client? In this episode I share the combination of six steps that help people get better results (particularly in business). You can use this list for your clients too, ensuring their results improve.

By listening [and taking notes], you’ll learn:

More marketing means nothing if your client retention is low. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%. 

By listening [and taking notes], you’ll learn:

This episode is one you’ll definitely want to prioritise, it’s the quickest way to grow and stabilise your business for the long ha...

Decades of experience but one person starts a business and sells their services for an hourly rate, another sells thousand dollar packages, the difference is in this episode.

By listening [and taking notes], you’ll learn:

Let’s not let another well-experienced business owner undersell their services any longer, enjoy...

The quality of your results comes down to the quality of your questions - so if there was a question that could help you achieve big results, you’d want to know about it, right?! 

By listening [and taking notes], you’ll learn:

This is one of my most favourite questions to raise with businesses because the answers that come from it are worth their...