Beauty Babble

What does your Instagram bio say about you? If a potential client landed on your profile right now, would they know what you offer, where you're located, or how to book with you?

In this episode, we're breaking down exactly how to write a bio that reflects your brand, highlights your services, and makes it easy for people to book. Including:

✔ What to put in your name field (hint: don’t repeat your handle)

✔ How to write a clear and simple “who you help and how” statement

✔ What not to include (like hashtag...

Clean beauty isn’t just a trend, it’s a $39 billion industry in the making. But what does it actually mean? In this episode, we’re breaking it down in a way that makes sense for beauty pros.

We talk about:

Whether you’re all-in on sustainability or just want to take the first step, this e...

Tera from Beauty Cult Canada joins us to talk about something that’s affecting every beauty professional right now: rising prices. We break down what’s really happening with tariffs, how it’s impacting beauty product costs in Canada, and what that means for your bottom line.

Tera’s shares what triggered her recent decision to raise prices, what the hidden costs of importing are, and how it’s not just about profit, it’s about survival. We also get into how estheticians and spa owners can talk to clients about their own price increases, and ways to manage th...

If you're struggling to keep clients coming back, this episode is for you!

We break down the exact client journey beauty pros need to understand if they want to build lasting relationships and grow a steady, loyal clientele. From that first Instagram post to the post-treatment follow-up, we cover the five stages that impact client retention:

1. Awareness – How people discover you

2. Research – Why your online presence matters

3. Decision – Making booking simple and seamless

4. Experience – The service isn't just the treatment, it's the vibe

5. Advocacy – Turning happy clients into your...

If you've ever dreamed of opening your own med spa, this one's for you. We're joined by Alicia Yap, founder of Clara Derma Academy and Clara Derma Medical Aesthetics & Laser Clinic. Alicia shares her journey into medical aesthetics, what to look for in a legit training program and the key differences between traditional aesthetics and medical aesthetics.

We talk about what it really takes to open a med spa, how to build trust with a medical director & why hands-on experience matters. Alicia also shares her advice for picking the right equipment, protecting yourself legally and avoiding those "...

.Gen Alpha is making waves, and their impact on the beauty industry (and their parents' wallets!) is growing fast. This week, we're unpacking everything you need to know about this young generation.

We discuss their unique approach to beauty, the importance of gentle skincare routines, how to leverage social media to reach them (and their parents!), and ideas for creating teen-friendly services and product kits using what you likely already have. From SPF essentials to making treatments an experience, we cover practical ways to engage with Gen Alpha and build relationships for the future of your business.<...

Struggling to figure out which treatments to offer and how to price them? You’re not alone! In this episode, we’re answering listener questions about structuring your service menu, setting your prices, and making sure your business stays profitable. Whether you're just starting out or refining your offerings, we break down practical strategies to help you simplify your services and charge what you’re worth.

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

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It fights bacteria, soothes irritation, and supports wound healing—but is hypochlorous acid really that good? We’re breaking down what it is, how it works, and where it fits into your skincare routine (or your treatment room). From acne to post-waxing care and even microneedling recovery, this ingredient is making waves in the beauty industry. But is it worth the hype?

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podc...

Social media changes constantly, but that doesn’t mean you have to chase every new trend. In this episode, we’re talking about what actually matters in 2025—without the overwhelm.

We’re covering:

✔️ The importance of social listening (without fancy tools)

✔️ How to embrace AI without feeling lost

✔️ Showing off your personality in a way that attracts clients

✔️ What “engagement” really means (hint: it’s not just likes)

✔️ How to track what’s working for your business

✔️ Creating your own buzz instead of chasing trends

If you’re tired of trying to keep u...

We're going beyond the trends and into the nitty gritty of microneedling. We’re breaking down the benefits, the science behind how it works, and the do’s and don’ts for estheticians. This treatment can transform skin texture, boost collagen, and improve overall skin health. But before offering it as a service, there’s a lot to consider.

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us...

Loyalty programs can help you retain clients and stand out. But what are they really all about? In this episode, we’re chatting about loyalty programs, their pros and cons, tips for setting up a program that works for your beauty biz, and real-life examples to get you inspired.

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate yo...

Let’s kick off 2025 by saying goodbye to some tired beauty trends. We’re breaking down three trends we think need to go this year: dangerous DIY skincare hacks, overdone enhancements, and the fear-mongering and overhyping of skincare ingredients. If you’ve been wondering how to talk to your clients about certain trends, this episode is for you.

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us gro...

It's the last Beauty Babble of 2024!

We reflect on the year, share our top 3 episodes, and dive into how to recharge and refocus your beauty business (and yourself!) for 2025. We're talking goal setting, streamlining your services, and prioritizing self-care so you can head into the new year with confidence.

Plus, we've got a little announcement about our publishing schedule for next year!

Check out the Beauty Cult blog here: https://beautycult.ca/blogs/beauty-culture-blog/wrapping-up-2024-reflect-recharge-and-refocus

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle...

Ever thought about starting your own lash and brow business? This week, we’re joined by Tammy Ma, master lash lift artist and founder of Keravie Professional. Tammy shares her journey from working out of her parents' basement to launching a successful lash studio and product line.

Get in touch with Tammy:

https://www.youtube.com/channel/UC8nksdSw_ACtrba39CXRBOg

facebook.com/keraviepro

@keravieprofessional

https://www.keravieprofessional.com/

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5oc...

Struggling to write captions, blogs, or website content? You’re not alone—but the good news is, you don’t need to be a professional writer to create engaging content. We’re sharing four practical tips to help beauty pros write better, faster, and with more confidence.

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry...

We’re wrapping up our series on chemical peels and common skin conditions with a discussion on treating mature skin. From understanding the stages of skin aging to choosing the the right type of peel, we cover it all.

Check out the Glogau Wrinkle Scale: https://sfderm.com/glogau-wrinkle-scale/

This is the final episode in our series on chemical peels and common skin conditions.

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

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Can you safely perform chemical peels on clients with reactive skin?

Absolutely—if you proceed with caution. We’re covering how to determine if your client has sensitive skin or rosacea, prepping their skin for treatments, and choosing the right peels to avoid irritation.

This is the third episode in our series on chemical peels and common skin conditions.

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

If you enjoy what you hear, don't forget to subscribe to Beauty Babble and...

Episode 2 of our new series on chemical peels and their role in treating common skin conditions is all about hyperpigmentation. In this episode, we discuss the different types of hyperpigmentation and how to approach them, how to choose the right peel for your client, and the importance of pre- and post-treatment care.

Plus, we'll share some of our personal experiences and help you know when to avoid chemical peels altogether. It's all about getting those amazing results for your clients while keeping them safe!

Have an idea for an episode topic? Submit your ideas or...

We’re kicking off a new series on chemical peels and their role in treating common skin conditions, starting with acne. In this episode, we discuss the different grades of acne and how to approach them, how to choose the right peel for your client, and the importance of pre- and post-treatment care.

Plus, we'll share some of our personal experiences and help you know when to avoid chemical peels altogether. It's all about getting those amazing results for your clients while keeping them safe!

Have an idea for an episode topic? Submit your ideas or...

Need help finding balance between clients and personal life? We're sharing practical tips on setting boundaries, prioritizing self-care, and managing your time effectively. Learn how to say "no" politely, delegate tasks, and stay connected with loved ones. Plus, discover tools and strategies to help you avoid burnout and maintain your sanity while juggling the demands of the beauty industry.

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast...

This week, we're chatting with Meredith Thompson, Vice President of the Canadian Esthetics and Spa Association (CESA). We dive into what CESA is all about, how it's raising the bar for education in Canada, and what it means for beauty pros. If you've ever wondered about joining an association or how it could benefit your career, this episode is for you!

For more on CESA, visit: https://www.cesacanada.ca/

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

If you enjoy what you hear...

This week, we're talking brows with Chrissie Paraschos, Director of Education and Master Trainer for RefectoCil. If you’re not offering brow services yet, you're missing out on a profitable, easy-to-implement opportunity. Chrissy shares why brows have become a beauty industry essential and how you can add them to your menu with minimal investment and quick returns.

You can connect with Chrissie on Instagram: @browista_by_refectocil

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

If you enjoy what you hear, don't forget to su...

Chemical peels are a popular treatment, but are they safe for all skin tones?

That's what we're discussing this week. We'll cover the do’s and don’ts when it comes to choosing the right peel for higher Fitzpatrick types, and how to ensure your clients get safe, effective results. We’re talking about setting realistic expectations, understanding the limitations, and why a thorough consultation is key to avoid complications.

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

If you enjoy what you he...

We know it's only October, but i's time to start planning for Black Friday! In this episode, we’re breaking down how beauty pros can get ahead of the game with Black Friday promotions. We’ll share creative ideas for offers, from exclusive discounts to package deals, plus tips on how to market your specials and stand out from the crowd.

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your...

Infection control—definitely not the most glamorous topic, but absolutely essential. This week, we’re joined by guest Mario Zyskowski, an infection control specialist with CBON, who breaks down why cleanliness matters more than you might think.

In this episode we cover,

Plus, we'll debunk some common myths and share practical tips to keep your beauty business sparkling clean and safe.

Check...

In this episode, we’re flipping the script and talking about the questions your clients want answers to but might not ask. We break down what you should be covering in your consultations to help your clients feel informed and confident, from understanding their goals to explaining treatment plans and product recommendations.

Plus, we dive into real-world examples that will help you build stronger client relationships by being proactive with information.

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

If you enjoy wh...

Ever wonder how to get your clients to show you some love on social media? It's simple... just ask! But we know that can feel awkward, so we're breaking it down for you.

In this episode:

Plus, we share a real-life story that inspired this whole conversation. Tune in for practical tips to boost your...

In this episode, we’re diving into the world of permanent makeup with expert guests Sheila MacLean (@yourbeautyologistt_ymm) and Natalia Wong (@nattycat.tattoo). Recorded live at a Beauty Cult event, this Q&A session tackles common questions from beauty professionals. We cover everything from educating clients on the realities of permanent makeup, to effective time management for artists, and how to handle client expectations. If you’re looking for insights into PMU best practices, this episode is a must-listen.

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5o...

This week we’re chatting with Christelle Pereira, the Global Export Sales Manager for Bernard Cassière skincare line. Christelle will be sharing insights from the world of global markets and offering a sneak peek into Bernard Cassière's brand and its holistic philosophy. You’ll hear how this French brand maintains its professional integrity, why having their own laboratory and botanical garden sets them apart, and how they ensure consistency and quality in every product.

Connect with Christelle on Instagram: @christellebcparis and Facebook: Christelle Pereira.

Learn more about Bernard Cassière and the Sothys Group.<...

Unhappy clients? It happens to the best of us. But don’t stress! This episode is your survival guide for handling those tough situations. We're sharing tips and tricks to help you navigate client complaints and turn things around. From spotting the signs of dissatisfaction to finding solutions, we've got you covered. Tune in to discover how to keep your cool and your clients happy.

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

If you enjoy what you hear, don't forget to subscribe to Be...

Curious about where the beauty industry is headed? We’ve got you covered with all the top takeaways from Cosmoprof North America in Las Vegas!

In this episode, we're breaking down insights from two standout sessions: the Cosmo Trends Report and Accessible Beauty. We’ll dive into everything from Gen Alpha’s growing influence on the beauty market (seriously, they’re making waves!) to the surprising gaps in women’s health, especially around menopause, and how the beauty industry can step up. There’s so much to discuss, so tune in and let us know your thoughts!

...

Want to take your esthetics career to the next level? We’re chatting with Vanessa DeMello, co-founder of Beauty Depot and the Esthetic Institute Training Center in Calgary, AB. Learn what it takes to earn this prestigious international qualification, how it can boost your career, and why it's it’s considered the gold standard in the beauty industry. If you're serious about your career in esthetics and want to learn about the highest level of education and training available, this episode is for you.

For more about CIDESCO, visit: https://cidesco.com/

Have an idea for...

Insurance isn't glamorous, but it's a must for every beauty pro. We're sharing real-life stories to show you why. From unexpected accidents to client claims, we'll explain how insurance can protect you and your business. Don't let a surprise lawsuit derail your career.

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned...

This week on Beauty Babble, we're uncovering everything you need to know about sunscreen. We'll break down SPF, clarify the differences between sunscreens and sunblocks, and debunk some of the most common sunscreen myths. Discover why sun protection is essential year-round, learn how to help your clients choose the right products, and get tips on proper reapplication.

Check out this video mentioned in our episode: https://youtu.be/o9BqrSAHbTc?si=lVBK9jEEYMweiBhf

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

Ever wonder how some estheticians charge hundreds for facials?

We explore an article featuring top estheticians in New York City and share their signature treatments and skincare philosophies. Forget expensive gadgets! Think sculpting massages achieved with everyday tools – your hands and even spoons!

Here's the full article: https://fashionista.com/2024/05/best-new-facialists-estheticians-new-york-city-2024

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and co...

Redness, irritation, frustration - treating clients with sensitive skin can be tricky. In this episode, we unpack the key ingredients you need to know that can help calm and restore sensitive skin.

Hyaluronic acid, ceramides, niacinamide - we explain what they do and how they work together to create a happy skin barrier.

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and...

We dive into a recent article about an esthetician who refused service to a transgender client, sparking a discussion on how beauty professionals can better handle sensitive situations. We explore the importance of clear communication, from your service menu to in-person interactions with clients to avoid misunderstandings and provide excellent customer service to all.

Here's the article we are talking about: Trans Woman Upset Esthetician Who Only Waxes Female Clients Refused To Give Her The Service

Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5

...

Tune in to our chat with Vanessa DeMello and Sylvia DaCosta, the powerhouse duo behind Beauty Depot and the Aesthetic Institute Training Centres in Calgary. They share their inspiring journey of transforming a failing business into a thriving beauty empire.

Hear how they leveraged their unique approach, built on relationship building and genuine connection, to not only survive but flourish in the competitive beauty industry. They'll also discuss the importance of human connection in a digital age, and how to translate your brand's personality into your online presence.

Whether you're a seasoned professional or just...

In this episode, we chat with Monica Sandhar, a master injector and educator with nearly a decade of experience. She shares her journey from working in makeup and cosmetics to becoming a master injector and owner of Beauty Lab Clinics and Training Centres in Edmonton and Calgary. She discusses the challenges she faced in the early days, the importance of ongoing education, and how social media has played a crucial role in her success. Monica also offers valuable advice for those aspiring to enter the field of aesthetic nursing and emphasizes the need for authenticity and commitment in the...

What are you known for? Do you have a speciality?

In this episode, we're breaking down the importance of establishing a niche or specialty in the beauty industry. Focusing on what you're known for can attract clients and set you apart from the competition. Whether it's a signature service, a unique technique, or a specific product, find out how to leverage your passion and expertise to build a stronger brand. We also share practical tips for marketing your specialty and maintaining long-term success.

Have an idea for an episode topic? Submit your ideas...