The Creative Edition Podcast
The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma...
Basic AI Terms For Content Creators
New to AI? Feeling overwhelmed by all the buzzwords? You’re not alone—and this episode is here to help.
Today on the Creative Edition Podcast, we’re breaking down six essential AI terms every content creator should know to confidently navigate the AI-powered world of content creation. Whether you're already using AI to brainstorm captions, outline podcast episodes, or streamline video edits—or you're just starting to explore AI tools—this episode is packed with practical insights to help you become an AI-native creator.
You'll learn:
What Prompt Engineering is and how to cra...Meet Gigi Robinson, Gen-Z Powerhouse Creator Sharing How She Uses LinkedIn
This week on the Creative Edition Podcast, we’re joined by Gigi Robinson—Gen Z’s powerhouse thought leader, chronic illness advocate, and creator of the Spotify Live podcast Everything You Need Is Within. From being a finalist in the Sports Illustrated Swim Search to being featured in Forbes, Vogue Business, Bustle, and Business Insider, Gigi is known for combining beauty, brains, and bold storytelling.
We dive into how Gigi first got started in the creator space, the pivotal moment that helped her brand gain traction, and what her life looks like today as a multi-hyphenate creator juggli...
4 Tips for Content Creators in 2025
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Meet Grace, Vice President of Strategy at Fohr
In this episode, I’m joined by Grace, the Executive Vice President at Fohr—an award-winning influencer marketing agency behind campaigns for Sephora, Dyson, Unilever, Marriott, and more. Grace leads Fohr’s strategy department and works closely with their client services team to deliver some of the most effective creator-led campaigns in the industry today.
We dive into how influencer marketing is evolving and why Grace believes it will become the dominant form of brand communication in the next five years. You’ll hear us discuss:
What makes a creator stand out to top brands like Sephora...Emma Diaries: Behind The Scenes of a Brand Trip
In this episode, I’m pulling back the curtain on what it’s actually like to go on a brand trip as a content creator. Fresh off two recent trips—Tokyo with Alaska Airlines x Hawaiian Airlines and a 9-day adventure through Peru with Intrepid Travel—I’m answering your most-asked questions submitted via Threads.
We’re diving into:
What is a brand trip—and the difference between paid and gifted partnershipsHow I find out about these opportunities (and how you can too!)How to pitch yourself and position your brand to stand outWhat brands typically expect in term...Influencer Management 101 with Kahlea, Co-founder of Alora Agency
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4 More Ways to Use Chat GPT & Other AI Tools as a Content Creator
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Twitch in 2025: Live Streaming Tips & Creator Economy Insights with Mary Kish, Head of Community at Twitch
In this episode of The Creative Edition Podcast, I sit down with Mary Kish, Head of Community at Twitch, to explore how content creators, influencers, and livestreamers can thrive on Twitch in 2025 and beyond. Whether you’re a seasoned Twitch streamer, an influencer expanding into livestreaming, or a creator building a digital community, this conversation is packed with actionable tips.
We discuss:
How Twitch fosters deep community engagement vs. traditional social platforms.Essential advice for new streamers: managing live chats, moderators, and the learning curve.The importance of co...Meet Lara Cohen, SVP of Marketing, Business Development, and Partnerships at Linktree
In this episode of the Creative Edition Podcast, we're joined by Lara Cohen, Linktree’s Senior Vice President of Marketing, Business Development, and Partnerships. Lara brings decades of experience building cultural moments, launching creator-led campaigns, and helping brands and platforms connect authentically with audiences.
We dive into how Lara has helped shape the creator economy—first at Twitter and now at Linktree—through iconic work like the Ellen Oscars selfie and the #TweetItIntoExistence campaign. Lara shares how Linktree is empowering creators to stay authentic, navigate platform uncertainty (like the potential TikTok ban), and build sustainable success in an eve...
How Content Creators Can Use AI (Without Losing the Human Touch) with Bree Pair from Thrive Podcast
In this special crossover episode, Emma from the Creative Edition Podcast teams up with Bree from the Thrive Podcast for Content Creators to dive into all things AI and content creation.
We break down what artificial intelligence actually is—from generative AI like ChatGPT to narrow AI tools like Grammarly—and explore how creators are integrating these tools into their workflows to brainstorm ideas, write captions, pitch clients, and streamline editing.
We also talk candidly about the fear, bias, and misinformation surrounding AI—and how to use these tools ethi...
Figuring out your personal brand and leaning into AI with Christine Blosdale
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Meet Grace, Seattle Stylist
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A Content Creator's Guide to Chat GPT
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Meet Alex, the Founder of Influencer Social Responsibility and Co-founder of WeGaveWhat
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Emma Diaries: Turning 33, our first family trip, and more!
Life updates: turning 33, taking our first family trip of 2025 to Coeur d'Alene, my first travel trip, and more!
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How to Get Started with YouTube in 2025 with Austen Tosone
Today, Austen comes back to the Creative Edition Podcast to chat about YouTube.
We talk about how creators get started with YouTube in 2025.
Here are a few questions Austen answers:
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Meet Kayla, Pinterest Manager Sharing How to Get Started on Pinterest in 2025
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Revenue Streams in 2025 with Bree Pair from Thrive Podcast
Today Bree Pair joins me to chat about:
General state of the creator economy heading into 2025Income disparities for influencers - what the top 10% earn vs. the rest of content creators are earningAnd how influencers/content creators content are going to be used differently by brandsIf you enjoyed today's episode with Bree, make sure you also check out the Thrive Podcast for Content Creators: https://thrivetogether.blog/podcast/
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8 Social Media Platforms to Explore in 2025
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Meet Miracle + How she built community with Crunch & Brunch in Seattle
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Meet Professor Lindsay, Teaching Content Creation at Purdue University
Last quarter, I had the wonderful opportunity to guest lecture at Purdue University. The class I spoke at was the Content Creation class taught by Professor Lindsay. We discuss how she took her journalism career and content creator into teaching at Purdue University.
Follow Lindsay: https://www.instagram.com/anchoredinelegance/
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How to start thinking about Generational Wealth with Nikki Nash
Content creators and influencers - are you thinking about generational wealth? This week, I chat with marketer and entrepreneur Nikki Nash. She shares with us how she built her marketing career and is now sharing with other entrepreneurs how to start thinking about generational wealth.
Check out her book on Amazon: Market Your Genius
Check out her podcast: https://podcasts.apple.com/us/podcast/the-market-your-genius-podcast/id1461675387
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How to Find a Manager or Agency as a Content Creator/Influencer with Naomi Genota
Meet Naomi, Creator Business Coach and the founder of Naohms Media. Naomi joins us to discuss when it may be the right time to bring on an influencer manager and what questions to ask before you sign with an agency. Naomi sheds light on brands hiring mega-creators vs. micro creators and also provides insight on why content creators may not be hired for brand campaigns. Naomi brings a wealth of information for content creators and influencers wanting to bring on a manager.
Connect with Naomi on Instagram: https://www.instagram.com/naohms/
Her Podcast: https://naohmsmedia...
Meet Gabby @packslight, the founder of Seek PTO
Gabby, the creator behind @packslight, has launched her new app SeekPTO. She joins us on the Creative Edition Podcast to share how sharing travel opportunities on her email list evolved to it's own standalone app.
If you're creator or entrepreneur wanting to launch your own app in 2025, this podcast episode is for you! Gabby shares with us the mistakes she made, the team members she pulled together, and what to expect on Seek PTO.
Seek PTO: https://seekpto.com/joinÂ
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REPLAY: 4 Tips to Improve Your Copywriting Skills for Social Media (in 2025)
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REPLAY: How to Create a Social Media Content Plan & Stick to it (in 2025)
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4 Tips for Overcoming Insecurity and Emotional Barriers for Brand New Content Creators
Some new creators might experience the fear of judgement while other new influencers might battle with self-doubt. If you're a brand new creator feeling insecure about creating content, this podcast episode is for you.
One tip on overcoming feelings of insecurity, intimidation and fear: Give yourself permission to start something new and experiment.
 Another tip for overcoming feelings of insecurity is to practice creating content often. The more you practice, the more confidence you’ll feel around creating and posting content. Don’t wait until a piece of content is perfect to post. The value in cr...
5 Insights About Where The Creator Economy Heading in 2025
Content creator and influencer friends - are you aware of where the creator economy stands and the direction it's going in 2025?
One stat I was surprised to learn was that about 43% of the brands surveyed in the LTK x Northwestern University study shared that they plan to use creator content in connective TV (CTV) ads.Â
While content creators and influencers know their brand partners are repurposing their social media content on digital platforms like websites and email newsletters, they may need to know that their content may be intended for CTV (TV connected through the i...
How to Get a Brand's Attention on Social Media
How does a content creator grab a brand's attention?
A 2023 report by Goldman Sachs estimated that there are 50 million content creators who create, produce, and share content with their communities worldwide. If you're a content creator or influencer who wants to work with brands, this podcast episode is for you.Â
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How to Reach The Right Audience on Social Media as a Content Creator
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LTKCon 2024 Recap: Interviewing Amber Venx Box, walking through the Brand Suites, and meeting influencer friends IRL
As a creator who originally started her blog in 2014, I’ve been aware of LTK and LTK Con since my early years as a creator. If you're an influencer interested in attending LTK Con for the first time, this episode is for you.
 What is LTKCon?
Hosted by creator platform LTK, LTKCon invites creators and brands to celebrate, learn, and recognize top performers in the LTK community.Â
This year, LTKCon spanned 3 days in Dallas, Texas. Out of the 300,000 creators signed up on LTK, 300 influencers were extended the invitation to attend.Â
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A few...
Meet Jenny Guy, Mediavine’s VP of Marketing & Communications
Meet Jenny Guy, the VP of Marketing and Communications at Mediavine. I chat with Jenny to learn more about Mediavine and their new product for bloggers: Journey. We discuss how bloggers (publishers) can monetize their blog
Here are a few questions I ask her:
If you're a blogger or...
REPLAY: 3 Lessons I Learned Taking My Side-Hustle Full-time
I've been a full time creator since 2020. Last year, I shared my 3 lessons I learned taking my side-hustle full-time. I revisit my lay-off notice in 2020 and the reflections that came from deciding to take content creation full-time.
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REPLAY: What to Review on a Quarterly Basis as a Creator
Have you taken a step back and reviewed your analytics and your media kit as a creator?
We're already in Q4 and it's not too late to re-listen to this 2023 episode and review your stats and media kit as an influencer.
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REPLAY: Are you listening to yourself or outside voices?
This episode originally aired during my solo seriesÂ
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REPLAY: Meet Les, the Host of the Balanced Black Girl Podcast
I'm currently on a fall break. While I'm taking some time off, I'm resharing one of my favorite podcast interviews from last year! Les and I both worked in the aerospace/commercial aviation industry together in Seattle. It's been incredible to see her journey and growth!
Meet Les, the founder and host of the Balanced Black Girl Podcast on the Creative Edition today. The Balance Black Girl is one of the top Health & Wellness Podcasts in Apple Podcasts with over 5 million downloads to date.
From creating her blog The Balanced Berry in 2014 to launching the...
REPLAY: Refresh your content plan with these 4 types of content
 I'm currently taking a fall break. So today I'm resharing the four types of content to include in your content plan. If you're looking to refresh your content plan and attract more brand partnerships, this episode is for you.
Tip 1: Create content that shares who you are as a person
If you’re looking to build a long career as a creator, it’s so important to allow your audience, brands, the public, etc. to know who you are. Here are a few examples of content you can create:
·   Sharing who you are –...
REPLAY: How to Prioritze Tasks as a Creator - Part Two
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REPLAY: How to Prioritze Tasks as a Creator - Part One
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REPLAY: How to set yourself up for holiday campaigns for 2024
I'm currently taking a fall break but wanted to reshare with you guys how to prep for holiday campaigns. By the time you're listening to this, we'll already be in Q4!
It is not too late to attract brand campaigns! We’ll be discussing how to make your content and page discoverable, updating your media kit, and more!
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