Shiny New Clients!
The marketing podcast that helps you attract shiny new clients to your business using social media, marketing strategies and a heaping scoop of fun (with episodes that are 25 minutes or less).If you've got a business - this is the show you need to fill your calendar with perfect clients.
How to fix your (low) Instagram engagement!
You’re not getting engagement on Instagram… and it’s not because of the algorithm. In this episode, you'll figure out exactly why your content isn’t landing and what’s actually going on when your posts don’t get the traction they deserve.
(Spoiler: it’s not your camera, your charisma, or your hashtags.)
Here’s what we’ll cover:
The real reason your business's instagram posts aren't getting likes, comments, or reachWhy blaming the algorithm is the WORST road to takeThe sneaky way expertise makes you BAD at marketing your businessWhat my grandma’s recipe bo...How to Scale Your Service-Based Business
Ever Googled “what does it mean to scale a service-based business?” and walked away more confused than before? Same. 😵💫
Today we break down what “scaling” actually means, why it felt impossible when I first started, and how we eventually grew a tiny, scrappy business into a program that serves thousands of clients across the world.
We’re covering:
What “scaling your business” ACTUALLY means (and what Google totally failed to explain)Why service-based businesses always hit a ceiling3 different ways to scale (and which ones I tried… and hated)What scaling meansA simple mindset shift tha...These 3 words in her bio DOUBLED her sales overnight
We’re nerding out on marketing psychology (specifically, social proof) and how one small tweak to your Instagram bio could lead to big money (like, double your sales overnight big 👀).
Jenna shares why this tactic works, how to craft your own “clout line,” in your business's Instagram bio, and why even if you’re newer in business, you still have social proof you can lean on.
We’ll also talk about:
Your marketing needs to make your social media audience feel safe before they’ll buy from youWhat a “clout line” actually is and examples you...4 one-liners from business books that changed my life
HAPPY HUNDREDTH EPISODE! 🎉 In this landmark episode I'm sharing the business books that changed my brain. You're getting Storytelling, Celebration, Business-Savvy... I hope you laugh, learn and feel inspired to pick up a business book (or stream one, as it were)
How Audible turned this distractible non-reader into a business-book devourerThe wilderness story that made me fall in love with books… and then question everything 😬My top picks for business, marketing, manifestation, and mindset that actually changed how I show upReal talk about persuasion, positivity, and going viralWhether you’re a bookworm or a reluctant reader like me, th...
Use these iPhone settings for beautiful REELS
Wanna know the best iPhone Camera Settings to make your Instagram Reels crisp and pretty? This tutorial-esque episode will regale you with tales of times my camera quality stunk and the interesting discoveries as to why.
After this you'll be running to your iPhone settings to make some serious upgrades to your future social media content camera quality.
Tap the link for a free resource that goes along with this episode.
https://parkdale-republic.lpages.co/confidence/
IN THIS FREE GUIDE:
✔️ Find out where all these camera settings buttons are A...
Mustering Up Confidence On Camera (Practical tips you'll use forever)
I'm doling out physiology-based tips that’ll make you immediately feel more grounded, confident, and magnetic on camera! Social Media all but "requires" business owners to show up on camera, these days. If you wanna grow your brand, you gotta muster up some courage (and deal with the judgement-avoidant mindset that's keeping you scared).
TAP THE LINK to grab a FREE PDF download that goes along with this episode (including diagrams of setups I'm describing AND a camera quality settings checklist)
➡️ https://parkdale-republic.lpages.co/confidence/
This i...
Authentic marketing doesn't POKE pain points... Do this instead (with messaging expert Joanna Ingram)
There’s not just one way to sell. There’s not just one way to market. But if you’ve ever felt turned off by pushy tactics or if traditional marketing strategies make you want to crawl under your desk, this episode is a breath of fresh air. We're talking Feminine Messaging, Client Attraction & Selling Without the Ick.
Today I’m joined by messaging expert and all-around brilliant woman, Joanna Ingram, for a real chat about what it means to market your business with integrity and attract clients you actually want to work with..<...
Social proof and how to convert leads *faster*
The fascinating psychology of Social Proof; Let’s nerd out about marketing (and make more sales while you’re at it). In this solo episode, Jenna breaks down one of the most powerful (and often misused) psychological tools in marketing: social proof.
Find out how social proof actually works in your brain, why some testimonials convert and others flop, and how to position real client results in a way that builds trust fast.
This one’s for the entrepreneurs who know they’re great at what they do, but need to showcase it to new lea...
Banishing Imposter Syndrome
Ever secretly worry you're a total fraud? Like you're not really qualified to charge for what you do, or that everyone else in your industry is somehow lightyears ahead of you? That’s imposter syndrome, my friend. And here’s the wildest part: you probably think career milestones will cure it-- they won't.
In this episode, I’m walking you through:
✔️ A behind-the-scenes story from my time at Sundance Film Festival—how a VIP guest ended up in the same cold, wet shoes situation as me (literally) aka: an unexpected moment that made me realize we’re all on...
Define & Price Your Signature Offer (with Business Strategist, Stacey Brass-Russell)
There are 3 questions that you need to ask yourself about your signature offer... and the answers will help you sell the heck outta it. If you're a service provider or coach who is just starting out, this episode will help you hash out a high-ticket signature offer.
If you already have an offer but sales have slowed... keep listening, because answering these 3 questions might help you uncover the root cause of your slow season.
What You’ll Learn in This Episode:
The three essential parts of every offer (most people focus on th...The full scoop with Trial Reels (and how people are ACTUALLY using Trial Reels on Instagram)
How do you use trial reels? What is this new Instagram feature all about? In this episode you'll find out not only what trial reels are all about... But how the savviest creators on the internet are actually using them to get more reach and followers.
FREE STUFF ⬇️
Get the 6 B-Roll Reel Formulas every reel follows: https://parkdale-republic.lpages.co/opt-in-b-roll-freebie/
A Guide to setting up your first ManyChat automation: https://parkdale-republic.lpages.co/manychat-freebie/
✨Tap here to watch a FREE masterclas...
The dark side of PR & Upping your social media literacy
Today's story comes from inside a PR campaign where we used tactics you'll wish you didn't know about. EEK. In a internet dominated by misinformation, it's so important we have social media literacy and get savvy to the tactics being used to persuade us. This episode will help.
Your feed is designed to keep you engaged—and sometimes angry—by feeding you divisive content. Bots and PR companies are paid to hype up narratives that suit their employers.
In this episode we'll look at evidence of this, from the Justin Baldoni and Blake Lively scandal, to R...
Orange trees and "Abundance Mindset" (for business owners)
In this super quick episode, Jenna shares a powerful lesson she learned from an unexpected source—a flourishing orange tree.
When I first entered the business world, I was unfamiliar with the concept of "mindset" and how the thoughts in your head affect your decisions (and business growth).
During a standing weekly chat with my friend Alicia Wood, I was struck by the abundance of an orange tree in my yard. This tree, overflowing with fruit, became a vivid analogy for abundance: even when it seems bare after harvesting, it remains a source of endless pot...
How to scale your course/membership with an affiliate program (with Laura Sprinkle, founder of Rootabl)
Have you thought about starting an affiliate program to scale your business? Do not sleep on this episode! Affiliate program expert, Laura Sprinkle, just stopped by to share a goldmine of info like...
How some of the biggest names in online business are using collabs to massively increase revenueHow to know you're ready to launch an affiliate programThe best materials and assets to provide your affiliatesBack end data that will help your affiliates follow up with leads, and how to find itMindset hangups your affiliates might face, and how to coach them through itTons of ideas for motivating...What Superbowl commercials can teach us about content marketing 🤔
In this episode, Jenna dives into what Super Bowl commercials can teach you about content marketing. As a self-proclaimed marketing nerd, she breaks down the key lessons behind those high-budget, storytelling-driven ads and shows how they translate to creating effective content on social media.
Jenna explains that many business owners mistakenly turn their content into ads by overloading posts with sales pitches instead of telling engaging stories.
Instead, think of your account as a magazine filled with diverse stories rather than a flyer loaded with ads. This approach is the backbone of her Growth-Nurture-Sales strategy:
How to make MORE social media content FASTER ⚡️
Want to make social media content faster? *Step into my office*. In this episode, I shares my hard-earned strategies for streamlining content creation. Drawing from my early days juggling multiple accounts and last-minute deadlines, I reveal how I created time-saving processes by batching steps rather than individual posts.
Learn how to generate dozens (even hundreds) of content ideas in one session, eliminate task switching, and leverage proven tools—like Canva templates, hashtag automation, and caption formulas—so you can produce consistent, high-volume content without the stress.
Batch Your Process: Focus on batching each step (idea...How to eliminate stress as a newbie business owner
Ok sure, maybe we can't "eliminate" it... But we sure can minimize it, by making some practical changes to your new business.
In this episode, I share how to chip away at the stress of running a business—bit by bit, like melting a big block of ice. I'll opens up about her early experiences in her 20s, juggling multiple jobs to fund a California adventure, and realizing that the relentless grind left me accustomed to high stress.
You'll walk away from this episode with practical tips to reclaim your time and lower your stress lev...
The hate on "How-To" content (and what to post on social media instead)
Let's dig into the long-standing marketing debate over "how-to" content—why some experts say it “doesn’t sell” and others swear by giving away as much as possible.
The truth lies somewhere in the middle.
I'll share a “hot dog stand” analogy, that'll forever help. you remember how to choose how much value to give away for free online, while reserving your premium material for paying clients.
If you’re a service-based entrepreneur struggling to strike this balance on social media, this episode has the clarity you need.
Value Isn’t Just ‘How-T...
When to hire an executive assistant (and why you keep putting it off...) with Monique Helstrom
Meet Monique Helstrom, former Chief of Simon Sinek’s team, who's now made a career of helping Executives and Assistant's create symbiotic, profit-generating relationships.
In this episode, hear how the right support person can boost productivity in your business by up to 50%, and how to navigate those first (often messy) steps of sharing passwords, delegating tasks, and trusting someone else with the innermost details of your business.
Monique also shares three unconventional ways to get more clients—from treating employees well to leaning into referrals and focusing on how your company prese...
Save time on social media (while posting 2x more)
Here are 3 hacks business owners are using to create more content, way faster. Ever feel like you’re juggling a million things—client work, receipts, endless to-dos—yet you still need to show up on social media to grow your business?
In this episode, Jenna shares realistic, no-fluff tips to streamline your social media marketing so you spend fewer hours scrolling and more time on the activities that matter.
From deciding when you actually want to scroll to moving tasks off your phone, these strategies help you maximize every minute and reduce...
The 6 B-Roll Reel Formulas (and how to make content, quick!)
The easiest way to get views on Instagram in 2025? The B-Roll Reel. You can film 'em in under a minute, and with these 6 Text Formulas, you can start growing ASAP.
In this episode, Jenna reveals why B-roll Reels have become one of the most consistent and effortless ways to create engaging Instagram content.
Think of it as the 2025 update to the old “text graphic” trend—only with a simple background video (you sipping coffee, walking down the street, or even just steam rising from a mug). You don’t have to talk or match the video to...
Instagram 2025 ✨Predictions✨ (and seriously advanced strategies)
These predictions are not for the beginner business owner like most of my episodes… We’re going deep on strategies and trends that Instagram, Meta, ManyChat, AI and social media at large are moving toward this year.
Special guest Marketing Strategist, Business Coach and Meta Ads Expert Caley Dimmock shares her Meta Ads predictions.
Arshiya Fathima (Shiya) ManyChat expert tells us just how much deeper and more advanced business owners can go using ManyChat, bots and AI customer service agents.
I’ll reiterate a prediction I stole from Gary Vee (he couldn’t be here...
2025 Social Media PEP TALK (post more & keep your head in the game)
It's time you had a follower growth spurt, and in this episode I'm gonna tell you how to do it. First, we talk one of the biggest mindset blocks that keeps business owners from posting content consistently and acting on their ideas... Then I give you the kick in the pants you need to get out there and speak to your audience.
💥 Enroll in Magic Marketing Machine: https://www.magicmarketingmachine.com
✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without...
How to get FREE PRESS for your small business with PR Expert Gloria Chou
Wanna get your small business featured in magazines, podcasts and mainstream media? This is how to do it...
In this episode, Gloria Chou breaks down the myths around PR and shows how even new, unknown founders can secure top-tier media coverage in outlets like The New York Times and Wall Street Journal.
After having journalists slam the phone on her dozens of times, Gloria started to uncover patterns in her pitches that made journalists actually hear her out. She took her experience and created a signature framework (the "CPR Method") which helps her clients craft pi...
Overcoming Scarcity, Negative Comments and Mean E-mails with Mindset Coach, Samantha Chung
Feel like you’re on a constant quest to "prove your worth" as an entrepreneur? ...And sometimes all it takes is one negative comment or refund request to knock you off your game and feel like a failure?
In today’s episode we’re joined by mindset coach (and super viral social media presence), Samantha Chung (aka @simplifying.sam), who is giving you accessible, and, quite frankly, life-changing mindset-shifts every successful entrepreneur needs.
Ditch scarcity thinking, embrace abundance, and handle every challenge—from negative comments to charging what you deserve—with unwavering inner trust.
What’...
Convos with Course Creators: How Nikki Bergen Scaled Her Pilates Empire Online
Ever wondered how to pivot your service-based business into a thriving online empire? In this episode, we’re diving deep into the inspiring journey of Nikki Bergen, creator of The Belle Method and The Bump Method.
From teaching 25 in-person classes a week to scaling her business online during the pandemic, Nikki shares how she turned her expertise in women's health into a powerful and values-driven online brand.
What you’ll hear in this episode:
The surprising ways the pandemic forced Nikki to pivot—and why it led to explosive growth.How she scaled...Convos with Course Creators: Feat. Dog Trainer, Janna Markir
We’re kicking off the "Convos with Course Creators" series with a powerful conversation featuring Dog Trainer Janna Markir, owner of Janna’s Pack K9 Training. Janna takes us behind the scenes of her journey from service provider to online business owner, sharing how she scaled, found her niche within the dog trainer world, and leveraged Instagram to drive growth.
What you’ll hear in this episode:
Why the online course industry is booming (expected to hit $60 billion by 2025!)The pivotal moments that transformed Janna’s dog training businessHow she found her niche with reactive...How to book way more sales calls (without feeling gross about it 💁🏼♀️)
If you wanna book more sales calls for your business and feel good and genuine while you close leads you NEED to hear this episode. I'll give you a powerful strategy that can completely transform how you approach sales calls, manage them, and how many you close.
You'll hear a clip originally recorded during an exclusive Magic Marketing Machine group call with my private students, where I lay out 3 different approaches to this sales call strategy, so you can choose the one that fits your business (and vibe) best.
Honestly, people pay thousands for this...
Imagineers, Brainstorming and Rapid Business Growth
A possibly-made-up story my ex-boyfriend told me is gonna help you come up with transformative ideas for your business. Recently, a 15 minute brainstorm session doubled my business’s capacity. This is why I’m so passionate about brainstorming and doing it the “right” way.
In this episode…
How you can brainstorm like an Imagineer (“Plessing” and going BIG)The verbiage about brainstorming I added right into my company policyWhy being practical is the enemy of good ideasMy theory on why coming up with MORE ideas means coming up with better ideasPLUS I’ll leave you...
Shoot your shot and make more sales
NEW! 👉🏼 Take the Strategic Stories 5-Day Challenge!
Wanna know the mindset shift that’ll make you more comfortable pitching yourself and selling to people, (and the reasons most business owners don’t sell to their audience enough)?
What if people THANKED YOU for cold-calling them? (I’ll tell you a story where I was thrilled to get a cold call)
You need to sell for your business to grow. Period.
A huge hill I help the small business owners I work with climb is to get comfortable promoting themselves especially when they show up...
What to post on Instagram Stories for your business!
In this episode, you’ll uncover the hidden power of your Instagram stories. They’re not just a space for polished graphics or quick updates; they’re a platform for nurturing the trust of your most loyal followers and converting them into clients.
Whether it’s your best friend or your hottest leads, the viewers of your stories are those most engaged with you. Are you making the most of their attention?
Take the Strategic Stories 5-Day Challenge!
👉🏼 https://magicmarketingmachine.com/strategic-stories
Tune in to learn:<...
10x Your IG Stories with These Story-Telling Skills
Storytelling in Instagram Stories isn’t just content; it’s a way to connect authentically with your audience. A well-told story taps into emotions, builds trust, and keeps viewers engaged. When people feel understood, they’re more likely to interact with and share your content, helping you reach an even wider audience organically.
Take the Strategic Stories 5-Day Challenge!
👉🏼 https://magicmarketingmachine.com/strategic-stories
The goal of Instagram Stories? To create narratives that reflect your ideal clients’ journey, ambitions, and challenges. Position yourself as a trusted guide in their story. When yo...
How often can you sell without alienating your audience?
How often should you SELL on social media? How often should you post promotional content versus educational or engagement posts on Instagram?
There a formula for how often you should be promoting offers and in this episode, I'll spill it.
And a surefire sign your sales frequency isnt the problem-- your messaging is.
How do you sell on Instagram Stories without being too pushy?
How many times per week should I include a call-to-action (CTA) to buy?
Is it okay to sell in every post if it’s done creatively?
Marketing psychology tweak that'll make your copy immediately stronger
Wish you had a better "marketing brain"? It's marketing psychology tweaks like the one in this episode that'll improve every promotion, offer and endeavour you and your business take on.
In this episode:
- The copywriting "rule" all copy must follow
- The mistake entrepreneurs make in their press releases
- How to apply this marketing and sales psychology to your Instagram content/captions
Follow Jenna Harding on Instagram here: www.instagram.com/JennasPaige
✨Tap here to watch a FREE masterclass on “How To G...
The Marketing Strategy that Generated $80K in ONE day.
Whether you're trying to make $50 or $50k, almost ALL promotions share this one marketing psychology strategy-- Including the promotion outlined in this episode that resulted in $80K CAD in sales.
In this episode you'll hear:
The Secret to Going Viral: Why Your Content Isn’t Reaching Millions (yet)
Did you know there are “laws” to vitality? If you wanna make your content go viral for your business… This episode is a must-listen. (Also buy Jonah Berger’s book called “Contagious: Why Things Catch On” because I’m gonna talk about it A LOT in this episode)
You’ll also hear…
Tips for Mastering Emotion-Driven ContentHow I Helped a Client Go Viral During the PandemicThe 6 Laws of ViralityThis is a 2023 episode we’re sending back out into the world again, so all our new listeners ca...
Are you causing your own slow seasons in your business?
What if there was no such thing as a "slow season" in your business? What if anticipating low sales becomes a self fulfilling prophecy?
This episode is inspired by a lesson I listened to in a program created by Mariah Coz - I felt so freaking validated by her words and ran right to you to tell you about some of my own experiences with helping businesses (and my own) create sales in a season of the year some would define as "slow".
This episode is: A business mindset lesson, a friendly pep talk and...
New FTC Regulations every business on Social Media NEEDS to know
The FTC rolled out new rules for businesses on social media this August (2024) and... YIKES... You're gonna wanna know these rules so you can abide by them. Founder of The Boutique Lawyer, Amber Gilormo joins Jenna in this episode to chat about everything entrepreneurs need to know about the new FTC regulations around fake social indicators (like engagement, followers and testimonials).
In this episode:
This is why your messaging isn't working
This messaging mistake might be sabotaging your sales... And this episode includes a FREE messaging formula to help you fix it! I've worked with 600+ business owners and *most* of them don't realize their messaging is off-- Why is that?
...Because marketing is a skill. So often entrepreneurs think that because we're on social media all day we magically know how to use it to market our businesses.
But when you learn marketing and messaging skills, you can close leads without even breaking a sweat.
Correcting this common messaging mistake might make the difference be...
the TRUTH about selling digital products (BTS of $15k in 1 month with a low ticket offer)
There are a lotta lies about online business especially when it comes to digital products. Are entrepreneurs are being sold a get-rich-quick pipe dream? Or can you actually retire off the sales of a low ticket digital product?
In this episode you'll hear...
- The transparent sales date around my recent digital product launch
- Lies about online business and how to be realistic about your data
- The behind the scenes of launching my first low ticket offer
- Digital product examples and ideas
- Exactly how selling digital products works<...
