Visibility Era

Want to get featured in your local paper, magazine, or even on your town’s morning show? ✨
In this video, I’m teaching you how to land local PR that actually builds trust, visibility, and credibility—without needing to hire a publicist or have a huge following.

Perfect for small business owners, product brands, and personal brands who want to grow their name right where they live.

🎯 Here's what you'll learn:
✅ How local PR is different from national press
✅ Where to pitch your story for the best chance of coverage
✅ Real angles journalist...

In this episode, Lydia sits down with Digital PR and Content Marketing Specialist Kristyn Pilgrim to unpack how SEO and PR intersect—and how to actually use that to your brand’s advantage.

Kristyn shares her journey from journalist to agency director to independent PR pro, known for creating viral campaigns that earn top-tier, highly syndicated coverage in outlets like The New York Times. Together, they dive into:

Want to get your product featured in gift guides, roundups, or online articles? 🛍️✨
Before you send a single pitch, there are a few things you must have prepared to make your brand press-ready.

In this video, I’m breaking down Product PR for Beginners...specifically what you need before you pitch to editors, influencers, or podcast hosts. This is perfect for product-based business owners who are ready to grow their visibility but don’t know where to start with PR.

Here’s what we’ll cover:
✅ What media outlets are looking for from product brands

In this episode, Bridget & Lydia chat with Kate Terentieva, founder of Off The Record—the card game designed to deepen connection through real conversation. And yes, we do play Off The Record during the episode!

Kate shares how she got her start in the fast-paced world of advertising and rose to become a creative and art director for iconic brands like WhatsApp, Calvin Klein, Converse, and Four Seasons Hotels. While working closely with founders and startups, she discovered her unique ability to turn small talk into meaningful conversation. That gift, combined with her years of creative experience, ev...

In this episode, Lydia sits down with Carolyn Baqué. Born in France and fluent in the language of sports PR, Carolyn is the co-founder of 22 Agency, a new image PR firm representing athletes with strategy and soul.

With over a decade of experience across media and sport, Carolyn helps players become more than performers, but her journey didn’t start here. She once dreamt of being a TV journalist… until she realized that dream wasn’t truly hers. That moment of clarity led to a powerful redirection, one that brought her to working in PR for the World C...

In this episode, I’m sharing 3 visibility moves you need to make before pitching the press—whether you're a product-based business or a personal brand.
If you’ve ever wondered, “Why aren’t my pitches working?” — this is likely why.

✅ How to clean up your digital first impression
 ✅ What assets to have ready (like bios + product photos)
 ✅ How to clarify your message so you sound media-ready

This is exactly what we walk clients through in our Personalized PR Plan, and today, I’m giving you the foundation for free.

🎯 Want a cus...

Want to get featured in the media, land brand deals, or book interviews? 🎤
 It starts with knowing how to write a killer media pitch. In this video, I’ll break down the exact elements of a stellar PR pitch—so you can stand out, sound professional, and actually hear back from journalists and podcast hosts.

✅ Learn what to include (and what to leave out)
 ✅ Discover the subject lines that get opened
 ✅ See the structure I use for clients and my own brand
 ✅ PLUS: The biggest pitch mistakes most small business owners make

If you'r...

In this episode, Lydia sits down with Carly Schroeder, her close friend, creative director, designer, and co-founder of House of Creatives—for a real conversation on what it actually takes to build a brand you love.

They dive into:
- How rebelling against the corporate world sparked Carly’s path to entrepreneurship
- Why your brand message should reflect you, not sound like every other business in your industry
- Why branding isn't just a logo (think language, website, colors, vibe, and personality)
- The importance of clarifying your message before diving into desi...

In this episode, Lydia sits down with Media Relations Expert, Nic of Lunch & Co to unpack how to approach sensitive story angles in PR—especially when it comes to politics, natural disasters, and social issues.

They dive into:

Want to land free publicity for your small business? 🚀 It all starts with pitching the right story at the right time.
In today’s video, I’ll teach you how to find timely story angles that journalists actually want—and how small business owners can pitch smarter, not harder.

✅LINKS:
Grab our free Trending Story Angle Calendar Guide: https://www.visibilityonpurpose.com/freebie

Qwoted: https://www.qwoted.com/?via=VOP
Featured: https://www.featured.com
HARO is back! https://www.helpareporter.com/?pStoreID=techsoup/1000

✅ Learn what timely p...

In this episode, Lydia brings on her sister Elena, who is a VP and Account Group Supervisor at a global pharmaceutical advertising agency. They dive into a candid and fun conversation about work, life, and everything in between—corporate edition. You'll get a peek into their cute & hilarious sister dynamic while picking up some gems along the way.

What they cover:

Thinking about sending a press release but overwhelmed by the cost of PR Newswire or Business Wire? In this video, I break down Qwoted’s brand-new press release distribution tool, which gives small business owners and personal brands two powerful options—one of them completely FREE.

Sign up on Qwoted: 👉 https://www.qwoted.com/?via=VOP

You’ll learn: ✅ What Qwoted’s press release feature is
✅ How the free and paid options work
✅ When to use a press release (and when not to)
✅ How Qwoted compares to traditional PR platforms like PR Newswire
✅ Why...

In this episode of the Visibility on Purpose podcast, I bring my husband and greatest supporter on the podcast to open up about the raw, real, and beautiful story of our first birth experience — unmedicated and at a birth center. From unexpected twists to the sweetest moments, we talk about what truly surprised us, the challenges we faced, and the biggest blessings of becoming first-time parents.

We talked about...
💛 our birth story & goals
💛 the biggest challenges & surprises
💛 how this season is the BEST yet
💛 our fears prior to baby
💛 why we decided to have a baby

In this episode, Lydia and Bridget catch up, and somehow, it turns into a conversation about finances—because, well, tax season will do that to you. 😅 But we didn’t just talk about money! We also dove into social virality, marketing, PR tips, and a Costco dupe you need.

We cover:
😂 Celebrating Bridget’s first viral YouTube moment—what happened, why it worked, and the chaos that followed
💸 Finances for entrepreneurs (shoutout to The Financial Dad  👀)
🤔 Do we actually need a financial advisor yet, or are we getting ahead of ourselves?
😵‍💫 The real side of taxes when you're self-e...

Are press releases still worth it for small businesses and personal brands? 🤔 In this video, I break down exactly what a press release is, when you should (and shouldn’t) use one, and what to do instead if you’re trying to get media attention! This is one of our most asked question from our audience, so we knew it was time to share more about them.

We covered...
✅How to write a press release
✅Do press releases still work?
✅Press release vs media pitch
✅DIY PR for small business
✅What to include in a pres...

In Today’s Episode - Lydia’s fiancé, Spencer, comes on the podcast for the first time to talk about their recent trip to Buenos Aires, Argentina. What started as a wedding invitation turned into one of their favorite trips filled with incredible friends, food, rich culture, beautiful neighborhoods, and unexpected surprises.

📍 Tune in for:
A behind-the-scenes look at Argentine weddings 🎉💃
Best neighborhoods to visit in Buenos Aires 🏙️
Must-try Argentine food & drinks 🥩☕
Travel hacks for exchanging money & safety tips 💰🔒
Spencer’s take on the Spanish dialect in Argentina 🗣️

You can watch this episode on Youtube...

Want to get your brand featured in top media outlets, podcasts, or TV? Most brands think they’re newsworthy—but journalists, podcast hosts, and TV producers often disagree. In this episode, we break down what ACTUALLY makes a brand press-worthy and how you can position yourself for media success.

✅ What You’ll Learn:

👉Why most brands struggle to get press (and how to fix it!)
👉The difference between big brands vs. small brands when it comes to PR
👉How to create a viral moment that gets media attention
👉The exact storytelling techniques that make journalist...

Today's episode was all about the 2025 trends~ for PR & Marketing!

We're noticing things like....authenticity over polished facades &  why genuine storytelling matters more than ever!

In This Episode:
🎯 Authenticity Over Hype: Learn how authentic content is replacing fake social media posts and why real stories create stronger connections.
🎯 Framing & Positioning: Discover the art of positioning your product in a way that truly resonates with your audience.
🎯 The Qwoted Revolution: Find out how platforms like Qwoted are changing the game, offering innovative opportunities for brands to get featured.
🎯 Getting Featured: Practical tips and strategie...

Today's episode is super specific—so if you are a therapist, psychotherapist, counselor, licensed clinical social worker, these tips are FOR YOU!

Send to your fellow therapy friend!

Want to get featured in the media and establish yourself as a go-to expert in mental health? In this video, we’re sharing 5 simple PR strategies for therapists, counselors, and psychotherapists to build authority, attract more clients, and grow their practice.

📌 What You’ll Learn:
✅ How to get featured in major publications and podcasts
✅ The power of guest interviews and expert co...

Should you pay MONEY to be on a podcast? In this episode of Visibility Era, hosts Bridget and Lydia delve into the controversial topic of whether guests should pay to appear on podcasts. 

What we chatted about⬇️

- How Charging guests alters the dynamics of a podcast.
- How Building relationships is more valuable than monetary exchanges.
- How not all podcasts that charge guests have a large audience.
- How ROI should be a key consideration when paying for podcast appearances.
- How There are various ways to monetize a podca...

How to Put Your Brand on the Map: Top Tips for Visibility and Growth ft baby Aidan!!!

In this video, we’re sharing top tips to put your brand on the map and gain the visibility you deserve. Whether you’re an entrepreneur, small business owner, or creative looking to stand out, these proven strategies will help you amplify your reach, build credibility, and create buzz around your brand.

Here’s what you’ll learn:
🤘 What It Means to "Put Your Brand on the Map": Discover the key components of visibility and PR -- why it’s cr...

Lydia and Bridget are back for their first conversation of the year together! If you've been following along with our journey, this is an episode you won’t want to miss.

In this episode, we dive into:

Tune in for an honest and heartfelt...

In this video, about How Partnerships, Brand Deals, and Collaborations Can Transform Your Business, we dive into the game-changing potential of teaming up with the right people and brands. Partnerships, brand deals, and collaborations each play a unique role in helping entrepreneurs, creators, and small businesses reach new audiences, add credibility, and increase revenue.

Here’s what you’ll learn:
🤘What They Are: Understand the differences between partnerships, brand deals, and collaborations—and how each can bring unique value to your brand.
🤘Key Benefits: From expanding your reach to boosting trust and generating revenue, we’ll cover why c...

In this episode, Lydia chats with Social Media Manager and Content Creator Courtney Weimer, diving into the idea that we’re all artists in our own right! What started as a discussion about the nitty-gritty of work and navigating the pandemic naturally evolved into a beautiful conversation about how we should really approach our social media.

When we say “artist,” we don’t mean you need to be skilled in painting, singing, or sculpting. It’s about embracing the inner artist we all have access to—the creativity that drives authenticity and connection.

What we cover in...