Commerce Famous Podcast

40 Episodes
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By: Jason Nyhus, Gretchen Staubly

Commerce Famous is a bi-weekly podcast series seeking to spotlight professional journeys and innovation in ecommerce. In every episode, Shopware open commerce evangelists and podcast hosts are joined by guests who live and breathe ecommerce and retail and are therefore uniquely able to offer well respected and at times controversial insights, drawing on decades of experience. While their names and faces might not be recognized on the street, each guest is, in their own right, “famous for commerce”, or Commerce Famous.

S3E10: Raj De Datta - The Journey of Bloomreach
#10
Today at 8:00 PM

https://www.bloomreach.com/
Raj De Datta | LinkedIn


S3E09: Andy Barker - The Payment Eras Tour
#9
11/24/2025

Andy Barker | LinkedIn


SPECIAL EDITION - Launch of Order Network eXchange
#11
11/18/2025

www.commerceopsfoundation.org
ONX Standard - Commerce Operations Foundation
Order Network eXchange standard: Github repo
Kelly Goetsch | LinkedIn
The ecommerce platform to power your online business! | Shopware


S3E08: Jeremy Gryder - The Power of Connection
#8
11/10/2025

Jeremy Gryder | LinkedIn

eCommerce Redneck | Real Talk, Smart Growth for Online Stores | eCommerce Redneck is a podcast and community led by Jeremy Gryder, where top minds in SaaS and e-commerce share real-world growth tactics, AI strategies, and platform-agnostic advice to help any store scale—no matter your background.

https://youtube.com/shorts/eOuD3hGmarM?si=TwRYk6gmg167ZcQj


S3E07: Justin Aronstein - Embracing Failure & Nonconformity
#7
10/20/2025

Justin Aronstein | LinkedIn


S3E06: Scot Wingo - The Evolution of Ecommerce
#6
10/08/2025

Scot Wingo | LinkedIn
The Jason and Scot show→ jasonandscot.com
refibuy.ai
retailgentic.com
Retailgentic pod→ https://retailgentic.transistor.fm/


S3E05: Brendan Cameron - Lessons from a B2B Insider - Live from Shoptoberfest!
#5
09/23/2025

Brendan Cameron | LinkedIn


S3E04: Big Chat with Brent Bellm
#4
09/08/2025

Host Jason Nyhus catches up with the esteemed ecommerce and payments legend Brent Bellm with a talk about how he led the BIG growth of BigCommerce, BIG IPOs, and BIG payments innovation. Sharing lessons learned and the payments evolution in ecommerce, they discuss Brent's many successful IPOs, achieving market disruption and rapid growth through payments innovation.


S3E03: Mike Matker | Customer Loyalty
#3
08/19/2025

https://sitevibes.com/

https://www.linkedin.com/in/mikematker/


S3E02: Andy Hoar | B2B Midmarket Commerce
#2
08/05/2025

2025 Paradigm B2B Report Midmarket Commerce Solutions | Shopware | Shopware
Combine version | Paradigm B2B
 


S3E01: Paul Briscoe & Arvind Rapaka | AI Revolution: Transforming the Future of Shopping
#1
07/28/2025

Agentic Commerce Alliance: https://agentic-commerce.org/
Webscale: AI-Driven Commerce Infrastructure | Webscale
Agentic Commerce Is Coming to B2B: Are You Ready for the Shift? | Human Element


033 | Ben Marks & Jason Nyhus | Transitions & Reflections
#11
06/26/2025

In this final episode of Season 2, Ben and Jason discuss their personal journey -- from when they met to what is next on the horizon as Ben moves on and starts his new business venture. Tune in to hear their candid conversation as they reflect on their experiences together over the years, and the transition to a new chapter.


032 | Aysnding with Carrie
#10
05/26/2025

Carrie's background in IT procurement at Ford laid a strong foundation for her career.Her transition from procurement to project management sparked her interest in software development.Carrie emphasizes the importance of agile methodologies in project management.She highlights the evolution of e-commerce platforms and their impact on the industry.Working with a talented team at Classy Llama allowed for successful project delivery.Remote work was successfully implemented at Something Digital before the pandemic.Carrie's experience with AB InBev showcases the complexities of global B2B sales.Each country had unique challenges due to different ERP systems and market conditions...


031 | Dennis Höting and Sander Mangel | Hobnobbing on Shopware's New Community Hub
#9
04/22/2025

The Shopware Community Hub aims to enhance community engagement.Quality learning content is essential for community enablement.Community events foster connections and collaboration.The development of the hub involved extensive community feedback.Investing in education is a priority for Shopware.The hub facilitates knowledge sharing among community members.Interactivity in learning paths enhances the educational experience.Community contributions are vital for the hub's success.Building a strong ecosystem requires collaboration and support.The hub is designed to adapt to the needs of its users. The interaction is the core of community engagement.Intrinsic motivation can lead to more sustainable contributions...


030 | Jason Young | Ballistic With Benjamin
#8
01/20/2025

Jason Young transitioned from seminary to e-commerce through a passion for technology and community service.His agency, Ballistic, focuses on the firearms industry, which presents unique challenges and opportunities.The firearms e-commerce space is often overlooked by mainstream tech companies due to perceived risks.Building relationships is crucial in the firearms industry, where trust and loyalty are paramount.Personalization in e-commerce is becoming increasingly important, especially in sensitive markets like firearms.Merchants need to navigate the complexities of compliance and regulations in the firearms industry.Owning the platform allows businesses to pivot quickly in response to market changes.The industry...


029 | Margaux Mengebier |
#7
01/15/2025

Takeaways

Customer experience has evolved significantly over the past decade.
Brands must focus on intentionality and discipline in their strategies.
Data collection is essential, but insights are what drive success.
AI is a powerful tool, but organizations must assess its ROI.
B2B customers now expect B2C quality experiences.
Personalization is still in its early stages of development.
Consulting can help businesses identify blind spots in their strategies.
The fundamentals of understanding customers remain crucial.
Hyperlocal shopping and connected channels are key for future success.


028 | Eric Erway | Lessons from Magento: product, shipping, and innovation
#6
10/01/2024

In this episode of Commerce Famous, host Ben Marks chats with Eric Erway, Vice President of Product at ShipperHQ, and a former Magento product leader. Eric brings his wealth of experience from his time at Dell, Magento, and Cart.com to explore the intricacies of ecommerce logistics and fulfillment.
They dive deep into how ShipperHQ is transforming the shipping experience by providing merchants with powerful tools to optimize shipping costs, offer real-time rates, and streamline the customer experience. Eric shares insights into how advanced analytics, dimensional packing, and carrier backup rates are helping businesses save money and meet...


028 | Jim Herbert | Reflections on BigCommerce, Patchworks and beyond
#5
09/17/2024

In this episode of Commerce Famous, host Ben Marks sits down with Jim Herbert, the CEO of Patchworks, at Shoptalk EU in Barcelona. Jim shares insights from his extensive career in digital commerce, including his time as Senior Vice President of BigCommerce EMEA and his transition to leading Patchworks.
They discuss the evolution of ecommerce technology, the growing importance of integration platforms, and how Patchworks is simplifying complex workflows with their innovative solutions. Jim also dives into the challenges of scaling businesses in Europe, the role of AI and low-code solutions in the ecommerce space, and what the...


027 | Nicole Leinbach Hoffman | Stimulating commerce: disrupting retail and sexual wellness
#4
09/03/2024

In this episode of Commerce Famous, host Ben Marks sits down with Nicole Leinbach Hoffman, founder of Retail Minded and co-founder of the Independent Retailer Conference. Nicole shares her journey from working in marketing for major brands like Adidas to creating a platform that connects retailers with knowledge, resources, and community. She reflects on how she launched her retail education conference series in 2011 and how it evolved over the years, especially with the challenges brought on by the pandemic.
Nicole dives into her latest venture, Stimulate, a B2B sexual wellness trade show designed to support retailers with...


026 | Paul Rogers | Hack, build, scale: shaping the future of ecommerce
#3
08/27/2024

In this episode of Commerce Famous, host Ben Marks sits down with Paul Rogers, co-founder of Vervaunt, a London-based ecommerce consultancy and performance marketing agency. Paul shares his journey through the ecommerce industry, starting from his early days in scrappy digital roles to leading major replatforming projects for luxury and premium brands. They dive into the challenges of building and scaling a business in the fast-evolving ecommerce landscape, discussing everything from the rise of AI and machine learning in digital marketing to the complexities of modern replatforming projects. Paul also opens up about the creation of Vervaunt Labs and...


025 | Linda Bustos | "The ecommerce truffle pig" on industry trends
#2
08/13/2024

In the second episode of Season 2 of Commerce Famous, host Ben Marks welcomes Linda Bustos, a well-known figure in the ecommerce world and expert in customer journey analysis. Linda shares her unique insights into the evolution of digital commerce, discussing the rise of social media, the impact of emerging technologies like AI, and the importance of community in the digital age. Known for her work on the Get Elastic blog, Linda also reveals her process of discovering innovative ecommerce practices, describing herself as an "ecommerce truffle pig" who hunts for valuable insights to share with the community. This episode...


024 | Brian Beck | The B2B commerce evolution | Season 2 opener!
#1
07/30/2024

Welcome to Season 2 of Commerce Famous! In this premiere episode, host Ben Marks sits down with Brian Beck, a 25-year veteran in the ecommerce space, renowned for his expertise in B2B. Together, they delve into the evolving landscape of B2B commerce, discussing how digital transformation is reshaping the industry. From customization needs to emerging trends, this episode is packed with insights that are crucial for anyone navigating the complexities of B2B ecommerce. Don't miss out on this engaging start to the new season!

Brian Beck on LinkedIn
Enceiba on LinkedIn
Master B2...


Trailer | Season 2 | 2024
07/30/2024

Join host Ben Marks for another exciting season of "Commerce Famous," where he delves into the world of ecommerce with bi-weekly episodes featuring some of the most influential founders and leaders in the industry. This season promises engaging discussions with guests who bring strong opinions, rich experience, and deep historical knowledge of ecommerce. From exploring innovative tech solutions to understanding the digital transformation impacting businesses today, "Commerce Famous" is your go-to podcast for insights and stories that shape the ecommerce landscape.
Subscribe now and don't miss an episode!


Recast | Brian Lange | The intersection of commerce and culture
07/09/2024

In this recast episode of Commerce Famous (first published in November 2023), host Ben Marks is joined by Brian Lange, an industry veteran from Future Commerce. They dive deep into the evolution of ecommerce, exploring how the sector has transformed over the years, especially with the rise of mobile and AI technologies. The discussion covers the journey from open-source platforms to the dominance of SaaS solutions, and how these changes have influenced both consumer behavior and business strategies.

Listeners will gain insights into the unique challenges and opportunities within the ecommerce space, the concept of the participatory economy...


Recast | Nick Johnson | The future of B2B distribution
07/02/2024

Welcome to another great recast episode of Commerce Famous, first published in November 2023:
Ben welcomes Nick Johnson to the show. Nick is Managing Partner at Applico, co-author of the book Modern Monopolies (and also the world's first Pokémon master!). "B2B distribution sits behind everything," says Nick who has been working in the industry for many years and explains why B2B distribution is a market that is ripe for disruption and being penetrated by technology and new players. Enjoy!

Nick Johnson on LinkedIn

Applico
Applico Capital
B2B Distribution Newsletter


Recast | Andrew Youderian | From dropshipping to community building
06/25/2024

Welcome to one more Recast episode Commerce Famous!
Ben meets with fellow "community nerd" Andrew Youderian. Andrew, the legendary founder of eCommerceFuel, built a strong community of entrepreneurs, many from the Shopify world, and made this his own business. Earlier in his career, Andrew pioneered the drop-shipping space and became famous for his transparency and creative marketing ideas. And as a bonus, if after listening to this episode, you feel like working with Andrew, he brings a special job offer to our listeners. Enjoy!

Andrew Youderian on LinkedIn

eCommerceFuels

Suggest a Guest...


Recast | Lindy Crea | The future of subscriptions in ecommerce
06/18/2024

Welcome to another Recast episode (first published in October 2023).
Ben sits down with Lindy Crea, the VP of Strategic Alliances at ReCharge Payments, a subscription service particularly popular with Shopify merchants. Throughout her career, Lindy has focused on building meaningful partnerships; she worked for the Clinton Foundation on establishing public-private collaborations in Mozambique, led global partnerships for Klarna during the company's US expansion, and currently runs partnerships at ReCharge. So it's natural that Lindy and Ben also discuss consumer friendly subscription models and speculate in which direction the industry might be heading. Another must-listen episode. Enjoy!

...


Recast | Jorrit Steinz | The future of ecommerce marketplaces
06/11/2024

In this Recast episode, which originally aired in September 2023, Ben meets one of the premier marketplace experts: Jorrit Steinz, Founder & CEO of ChannelEngine and, above all, a serial entrepreneur. Jorrit just enjoys the development and growth of new and exciting business opportunities, and in this fast-paced episode Jorrit takes us on a wild ride through his career and the ever-changing ecommerce landscape. Sit back, relax and try to keep up with Jorrit!

Jorrit Steinz on LinkedIn

Channel Engine

Suggest a Guest for the Commerce Famous Podcast

Commerce Famous is proudly presented...


Recast | Darin Lynch | Irish Titan's growth playbook
06/04/2024

Today, we bring you another Recast episode, first published in August 2023. Ben talks to a true titan of the industry: Darin Lynch, the Founder and CEO of Irish Titan. Darin started the Minneapolis-based agency back in 2004 and, today, almost 20 years later, he and his team are going stronger than ever.

Irish Titan builds and grows ecommerce channels, following their unique philosophy. In Darin's own words: "We have a 'Titan only' model - 100% of our work is done by our Titans (no contractors, freelancers, or offshore workers). We’ve never been accused of being quiet BUT we love to...


Recast | Hani Batla | Adorama's journey through modernization
05/28/2024

Welcome to a re-release episode of Commerce Famous. Ben Marks is “Hanging out with Hani” - that is Hani Batla, the CIO & CTO of Adorama, the famed New York City retailer. Hani’s illustrious career has taken him to legendary companies, including Verizon, Comcast, Ericsson, HBO, and now Adorama. Find out why Hani joined a retailer after many years in media, and how he drives modernization at a company that has been selling online since the late 90s!

Hani Batla on LinkedIn

Adorama

Suggest a Guest for the Commerce Famous Podcast

Commer...


Update | Ben Marks | End of Season 1: What's next?
05/21/2024

Season 1 of Commerce Famous has wrapped up!
In today's short bonus episode, host Ben Marks shares an exciting update on what's next for the podcast, how you can become a guest, and details about his second podcast project. Tune in for this brief but important 84-second announcement!

Ben on LinkedIn
Ben on Twitter/X
Find Ben's new podcast here!

Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.


023 | Ethan Giffin | Navigating the new normal of ecommerce
#23
05/07/2024

In this episode of Commerce Famous, host Ben Marks sits down with Ethan Giffin, founder of Groove Commerce, a creative studio specializing in ecommerce engineering and growth marketing based in Baltimore. They delve into the evolution of ecommerce, reflecting on past changes and current trends, such as the impact of GA4 updates and the significance of site speed and SEO for online retailers.
Ethan shares insights into Groove Commerce's holistic approach, emphasizing the integration of design, development, and marketing to optimize ecommerce performance. They also discuss the importance of choosing the right tech stack and the role of...


022 | Steve Dennis | Adapt or fail: surviving the retail shake-up
#22
04/23/2024

In this Commerce Famous episode, Ben Marks talks with Steve Dennis at Shoptalk 2024 in Las Vegas. Steve reflects on his panel discussion about retail innovation and his career, including pivotal roles at Sears and Neiman Marcus. They touch on Steve's best-selling book "Remarkable Retail," revised for the pandemic's impacts, and the potential of AI in the industry.
Steve's new book "Leaders Leap," launching on April 23, the same day as this episode, is also discussed, emphasizing the need for leadership and adaptability in retail's changing landscape. This episode offers insights into the challenges and opportunities in retail today.

<...


021 | Noah Oken-Berg & Marisol Garcia | Building Above The Fray
#21
04/16/2024

In this episode of Commerce Famous, Ben Marks is joined by Noah Oken-Berg and Marisol Garcia, co-founders of Above The Fray. Noah, with a background in the wireless world and agency space, alongside Marisol, a seasoned professional in public accounting, share their journey into ecommerce. Their discussion delves into the unique blend of instinct, necessity, and diverse expertise that catalyzed their agency's inception in the Pacific Northwest.

They unpack the essence of adaptability, the strengths of a global team, and the critical financial maneuvers that have steered their path. This episode offers a deep dive into ecommerce...


020 | Kevin Eichelberger | Behind the scenes of Blue Acorn's rise
#20
04/02/2024

In this episode of Commerce Famous, hosts Ben Marks sits down with Kevin Eichelberger, founder of Blue Acorn, where Ben was employee number one! Kevin shares insights into the early days of Blue Acorn, the challenges of the ecommerce space, and the evolution of the industry. The conversation delves into topics such as the impact of social commerce, the shifting consumer behavior, and the entrepreneurial opportunities within the ecommerce ecosystem. Join us as we explore the fascinating journey of Kevin Eichelberger in shaping the world of digital commerce.

Kevin Eichelberger on LinkedIn
Blue Acorn iCi
...


019 | Jason "Retailgeek" Goldberg | "We're all entitled to zero sales!"
#19
03/19/2024

In this captivating episode of Commerce Famous, host Ben Marks is joined by the eminent Jason "Retailgeek" Goldberg, a titan in the commerce realm and the Chief Commerce Strategy Officer at Publicis.
Jason, also celebrated for his insightful contributions on the Jason and Scot Show, delves into his extensive experience in the commerce industry, highlighting his unique perspective on the evolution of retail and digital commerce. From discussing the origins and growth of the Jason and Scott Show to exploring Jason's rich family history in retail and his pivotal role in the early days of ecommerce at Blockbuster...


Cameo | Jason Nyhus at the eCom@One Podcast | Commerce Famous Cameo
03/16/2024

Welcome to another Commerce Famous Cameo!
This week Shopware's Jason Nyhus was featured on the eCom@One with Richard Hill Podcast and we want to share this exciting episode with you right here in the Commerce Famous feed.

Topics Covered
– Jason's 20 year journey in eCommerce that has led him to become the President of Shopware
– Online merchants should focus on complexity over revenue
– Report titled “Journey of the Mid Market Merchant”. Unbiased research
– Key takeaways from the forgotten tech market
– Discussion about global channels
– Choosing software providers is confusing for merchants
–...


018 | Sarah Lang | Be honest! New ecommerce strategies
#18
03/05/2024

In this episode of Commerce Famous, Sarah Lang, CEO of Hob by Horse, shares her agency's unwavering commitment to honesty in client interactions. This enlightening conversation delves into Hob by Horse's unique approach to business, including their bold decision to reduce marketing spendings to zero at the start of the year. Lang discusses the strategic shift towards content-driven client acquisition and how transparency and honesty have been pivotal in building trust and fostering long-lasting relationships. This episode not only highlights the importance of integrity in commerce but also provides insights into innovative business strategies that prioritize customer satisfaction and...


Bonus | Ben Marks and Maier Bianchi visit the Discovered Podcast | Commerce Famous
02/27/2024

Switcheroo! In this bonus episode, Commerce Famous host Ben Marks is being interviewed. Recently, Ben and Maier Bianchi of Bemeir were guests in Rachel Tonner's podcast "Discovered by Klevu." We cross-post the entire episode here. Enjoy!

The original podcast description:
Step into the bustling world of ecommerce operations with Rachel Tonner in this enlightening episode. Rachel hosts Ben Marks from Shopware AG and Maier Bianchi of Bemeir, both leading figures with vast experience in ecommerce.
Together, the trio navigates the intricate terrains of operational efficiency in an industry known for its rapid pace, and turbulent...


017 | Niraj Aswani | NLP and ecommerce: crafting better online shopping with AI
#17
02/20/2024

Today, Ben welcomes Klevu's CTO and Co-Founder Niraj Aswani. The two dive deeper into Niraj's journey from a strong academic foundation in natural language processing to confronting real-world challenges in ecommerce search functionality. They examine how Niraj's expertise has been instrumental in Klevu's development of advanced search technologies, making online shopping more intuitive and efficient for users. The conversation also covers the broader implications of integrating AI and machine learning into ecommerce platforms, focusing on how these innovations are transforming customer experiences, improving search accuracy, and influencing the future direction of the retail industry. Enjoy!

Niraj Aswani...