Marketing in the Madness
The no-fluff podcast for marketing and digital leaders who want more - more growth, more clarity, more impact.Hosted by Katie Street, this is where bold brands and big thinkers collide. From Jägermeister and Estée Lauder to Vodafone, Contentful and next-gen voices like George Sullivan and Joe Glover - each episode digs into the real stuff that drives results.Expect real stories and actionable insights. Get smarter. Faster.
Beyond Trainers: How Foot Locker Is Winning Gen Z, AI & the Future of Retail
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In this Shoptalk special, Katie Street grabs 20 minutes with one of retail’s most inspiring voices - Slavka Jancikova, VP of Marketing for Foot Locker Europe.
From sneaker drops to social strategy, Slavka lifts the lid on how Foot Locker is keeping things fresh, future-ready and fiercely relevant - especially with Gen Z.
Spoiler: it’s not just about the kicks (though that helps).
We talk AI, agile marketing, in-store reinvention and why your physical experience still matters more than ever in an increasingly digital world.
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How PayFit is Harnessing AI
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In this byte-sized episode, we’re back with Sylvain Grande, Chief Product Officer at PayFit, diving into how they’re weaving AI into every layer of their marketing engine.
PayFit, one of Europe’s leading HR tech platforms, has been on a big transformation journey - from classic sales-led to a smarter, more connected, multi-channel model. And AI is right at the heart of it.
1. AI Is Reshaping the Marketing Stack
PayFit’s marketing has evolved from being purely in service of sales to playing a central role acr...
How Fabletics Built a $900M Brand with Subscriptions, Tech & Experiential Marketing
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What happens when a fashion brand thinks like a tech company? At Shoptalk Europe, Katie sits down with Mark Ralea, General Manager of Fabletics Europe, to find out how this fast-growing activewear brand is disrupting the retail game - from AI-powered personalisation to immersive, experience-led stores.
Together, they unpacked:
Subscription models create deeper customer relationships - Mark explains how Fabletics’ recurring model drives predictable revenue, reduces overstock, and builds genuine customer relationships.
Owning your tech stack gives you superpowers - From proprietary onboarding quizzes to omnichannel experiences and...
Inside PayFit: Revolutionising HR and Marketing with AI Automation
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With AI rapidly transforming how we run businesses, many leaders are asking: how do you actually implement AI tools in a way that enhances productivity, improves customer experience, and still keeps your teams empowered - not overwhelmed?
In this special episode of Marketing in the Madness, recorded in Paris, host Katie Street is joined by Sylvain Grande, Chief Product Officer at PayFit, a leading HR and payroll SaaS platform serving SMEs across France, the UK, and Spain. With over 650 employees and a bold approach to tech adoption, PayFit has rolled out...
Clinique: How to Use AI, TikTok & Personalisation to Dominate the Beauty Industry
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What happens when an iconic heritage beauty brand meets cutting-edge AI and TikTok trends?
Recorded live at Shoptalk Europe in Barcelona, this special episode welcomes Karen Ehrlich, VP/GM, Skin Care, Estée Lauder Companies UK & Ireland! She dives into digital innovation, personalised beauty marketing, and how iconic brands like Clinique stay ahead in today’s fast-moving retail landscape.
In this episode, you’ll learn:
- How Clinique’s AI-powered tools like 'Clinical Reality' redefine personalisation
- The power of consum...
Are Websites Over? What’s Next for eCommerce, Social Commerce & AI
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In this episode of Marketing in the Madness, we sit down with George Sullivan, founder of The Sole Supplier, to unpack the rapidly changing landscape of eCommerce and the role of social commerce, AI, and human-first marketing in shaping the next decade of online retail.
Together, we explore:
✅ Why traditional transactional websites are becoming obsolete
George argues that websites relying purely on transactions will become irrelevant within the next 5–10 years. Instead, successful platforms will blend content, social interaction, and community, creating niche spaces that...
Behind Jägermeister’s Digital Transformation at Shoptalk Europe
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In this special Marketing the Madness x Shoptalk Europe episode, our host Katie is joined by the powerhouse duo from Jägermeister, Susanne and Maren, who dive deep into what digital transformation really looks like behind the scenes.
Live from Shoptalk Europe in Barcelona, we unpack how this iconic FMCG brand is evolving from heritage liquor to digital-first DTC innovator — all powered by a tiny team and smart tech.
Together, they explore:
Global Digital Transformation – How Jägermeister streamlined 18 local websites into one scalable platform, enabling global consis...
How The Sole Supplier’s Founder Turned a Side Hustle into Nike’s Top UK Partner
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What does it take to build one of the UK’s most influential sneaker platforms from scratch?
In this episode of Marketing In The Madness, Katie Street is joined by George Sullivan, founder and CEO of The Sole Supplier, for an unfiltered conversation on building a business that’s as much about community as it is about commerce.
Starting from a spare room and a sneaker obsession, George turned a side hustle into a full-funnel powerhouse partnering with major global brands like Nike, adidas, and UGG, and outperforming retail giant...
Why 3 in 4 Find Online Shopping Boring: 3x Your Sales with Social Commerce
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In this episode of Marketing in the Madness, Katie explores the future of online shopping with Sophie Frères, CEO and co-founder of LiSA - the social commerce engine powering brands like M&S and Zalando.
We’re talking:
- Live shopping that actually converts,
- Why Gen Z doesn’t care about your editorial content
- How employee-generated content (EGC) is reshaping retail
- The surprising truth behind why human-led content is outperforming polished studio shoots.
Sophie breaks down how LiSA is bringing the so...
How Diageo is Using AI, AR & Experience Design to Shape the Future of FMGC Marketing
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What happens when one of the world’s biggest drinks brands gets seriously innovative? In this episode of Marketing in the Madness, our host Katie Street is joined by Benjamin Lickfett, Global VP of Breakthrough Innovation at Diageo - the global drinks giant behind brands like Guinness, Johnnie Walker, and Seedlip.
From AI-powered brand concierges to AR cocktail mixers and personalised whisky labels, Diageo is rewriting the rules of brand experience — and we get into all of it in this episode!
Together, they explore:
- How AI & AR a...
How Tech-Savvy Retail Brands Are Using AI and Composable Commerce to Win Gen Z with Elizabeth Azide
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In today’s fast-moving retail game, the brands winning hearts and market share aren’t just selling products - they’re mastering discoverability, data, and digital experience.
In this episode of Marketing in the Madness, our host Katie Street sits down with Elizabeth Azide, Senior Director of Marketing for EMEA at BigCommerce, the global eCommerce platform powering over 60,000+ digital storefronts. They explore what it takes to build modern, high-performing retail experiences that convert across both digital and physical channels.
Elizabeth doesn’t just talk trends, she lives them! From AI-power...
The Marketplace Revolution: How B2B Ecommerce Trends Are Changing the Way We Shop with Giedre Baliutaviciute
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Welcome to another episode of Marketing in the Madness. This time, Katie Street sits down with the brilliant Giedre Baliutaviciute, Head of Digital Commercial Growth, to explore the evolving world of B2B eCommerce and marketplaces.
From Amazon and Zalando to building internal dropshipping models, Giedre shares her fascinating insights on how retailers can tap into tech, data, and partnerships to grow, scale, and serve today’s ever-demanding consumer!
What to expect:
1. Giedre debunks the myth that marketplaces like Amazon cannibalise brand sales. In reality, they serve dif...
Trench Coats and Digital Transformation: The Future of Luxury Retail with Former Burberry Innovator
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What happens when you mix an ex-Burberry tech mastermind, a shopaholic podcast host, and a bucketload of insights into the future of digital experiences? You get this week’s unmissable episode of Marketing in the Madness!
Katie Street sat down with retail innovation guru, Giles Smith. The person behind the scenes behind the digital and product strategies for Burberry, Selfridges, Unilever, John Lewis and 50+ other retail brands. So when we say he lives and breathes retail tech... we really mean it.
Here’s a sneak peek into what we g...
Live from Shoptalk Vegas with the Founder of Storyblok: How CMS Players Revolutionise Digital Experiences
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In this special episode of Marketing in the Madness, recorded at the buzzing Shoptalk conference in Las Vegas, Katie sits down with Dominik Angerer, Co-Founder and CEO of Storyblok, one of the most exciting CMS players revolutionising digital experiences through composable architecture and AI innovation.
With 260,000+ users and a fast-growing global team, Dominik shares the inside story of Storyblok’s rapid ascent from its first 1,000 users in 3 months to becoming a global CMS powering leading retail and enterprise brands.
If you’re a Founder or Marketing Leader curious about scala...
Contentful Does Bake-off: Personalizing The Digital Experience
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Welcome to a special (and deliciously different) episode of Marketing in the Madness! This time, we’re taking you behind the scenes of one of our most-loved events of 2024 — the Contentful Bake Off. Yes, you read that right. It’s where digital marketing meets flour, frosting, and… personalising strategies.
🎤 Our speakers:
Charlotte Todd – Former E-Commerce Director at British Gas, with deep roots in retail from Net-a-Porter, Nails Inc, and more. Charlotte shares real talk on building personalised experiences that ACTUALLY work.Rachel Neath – Senior Product Manager...Katie Talks B2B: How To Actually Win B2B Clients in 2025 #75
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In this special solo episode of Marketing in the Madness, Katie Street, founder of Street Agency, shares powerful strategies that are helping brands win over modern B2B clients by focusing on what really matters: human connection, emotional storytelling, and strategic visibility!
If you’re serious about standing out in the competitive B2B space, this episode is packed with unmissable insights that will help you win B2B clients.
Here’s what you’ll learn:
🥇 Only 5% of your target audience is actively buying at any given time. Katie exp...
The Power of Getting Loud to Get Further in Your Career! Insights from Industry Leading Women #74
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Welcome to a truly game-changing episode of Marketing in the Madness! Recorded live at our International Women's Day 2025 event, this episode is all about empowering women to speak up, stand out, and own their success 💪
At Street Agency, we’re all about amplifying voices and creating opportunities, and this event was no exception. Rather than a traditional panel discussion, we turned the entire audience into our podcast guests, giving incredible women the chance to step up, share their insights, and inspire real change.
Did you know?
Men speak up 75...Daye CBD Infused Tampons and Investor Skepticism: Why is Women's Health Still Censored? with Valentina Milanova #73
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Welcome to another episode of Marketing in the Madness! This time, Valentina Milanova, founder of Daye, joins the conversation to share how she’s revolutionising women’s health by tackling the gender health gap, challenging outdated norms, and fighting for equal representation in clinical research.
From revolutionising tampons with diagnostic and pain-relieving capabilities to navigating paid ad restrictions on platforms like Meta and Google, Valentina offers a masterclass in breaking through industry barriers.
Whether you're a marketer, brand strategist, or entrepreneur, this episode is pack...
The Untold Truth About Menopause: Why Women Are Quitting Work at 45 with Joanna Lyall #72
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This week of Marketing in the Madness, we've got none other than Joanna Lyall, founder and nutrition therapist of The Better Menopause to talk about everything from gut health to perimenopause brain fog to what it REALLY takes to build a product brand from scratch.
We explore why businesses must do more to support women during this pivotal stage of their lives, the critical link between gut health and hormone balance, and how brands like The Better Menopause are working to change the conversation.
Here’s what you’ll learn...
99% of B2B Marketers Are Doing Social Media Wrong – The Paid Ads Strategy You NEED with Alison Battisby #71
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B2B marketing is shifting fast, and this week, Alison Battisby joins Katie Street to share the latest trends and strategies you need to stay ahead. She’s the founder of Avocado Social, a social media consultancy that’s been at the forefront of social trends, paid ads, and content strategy for over a decade.
Alison reveals how she stays ahead of trends, the best social platforms for B2B marketers, and why employee-generated content (EGC) is a real game-changer. Plus, we discuss the biggest social media mistakes brands NEED to avoi...
AI Expert Speaks Out: Is AI Stealing Your Job? AI Automation, Hyper-Personalisation and Business Transformation #70
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AI isn’t just a trend, it’s a complete game-changer for businesses, marketing, and the way we work. But while some see AI as a powerful tool for growth and efficiency, others fear it could replace entire industries. So, what’s the truth?
In this episode of Marketing and the Madness, Katie Street sits down with AI expert Danilo McGarry to uncover the truth about AI’s rapid evolution and what it means for businesses and professionals. Danilo has spent nearly two decades shaping AI strategies for some of the world's...
These Insights from LinkedIn's B2B Institute Will Change Your B2B Marketing Strategy Forever with Jennifer Shaw-Sweet #69
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Welcome to another episode of Marketing in the Madness! This time, Jennifer Shaw-Sweet from LinkedIn's B2B Institute joins the conversation to reveal B2B marketing insights businesses can’t afford to ignore.
Jennifer shares how LinkedIn's B2B Institute is pioneering research that redefines B2B marketing strategies. She demonstrates how humanising B2B, focusing on consistency, and conducting bold experiments can propel businesses to new heights.
Whether you’re a seasoned marketer or just diving into the B2B world, this episode offers the insights you need to tr...
What Google Doesn't Tell You: How a Former Google Leader Rewrote the Rules of Personal Branding with Nishma Patel Robb #68
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In this sparkly episode of Marketing the Madness, Katie Street sits down with Nishma Patel Robb, Founder of Glittersphere and former Marketing Director at Google. Together, they explore the essence of personal branding, authentic leadership, and the journey of empowering women in business and beyond.
Nishma shares her inspiring career story, from her early days at Teletext Ltd to becoming the Founder and "Chief Sparkle Officer" of Glittersphere. She opens up about navigating the corporate world, overcoming imposter syndrome, and the transformative power of storytelling in both marketing and...
Personal Branding, AI, and Women’s Leadership: How to Stand Out in 2025 with Nishma Patel Robb
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This is how to Build an Unmissable Personal Brand & Own Your Narrative in 2025
In this powerful and insightful episode, Katie Street sits down with Nishma Patel Robb, ex-Google marketing leader, brand strategist, and founder of The Glitter Sphere - to talk about personal branding, women’s leadership, marketing innovation, and AI's role in shaping the future of storytelling.
What You’ll Learn in This Episode:
* Personal Branding in 2025 – How to craft an authentic, stand-out brand that attracts opportunities.
* The Future of AI & Authenticity – The role of artif...
The Secret to Creating Viral Content: How to Get Your Short Form Content Noticed and Shared Everywhere with TikTok Influencer, Mary-Anne Da'Marzo #67
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Want to know how to make your content go viral? And get it in front of your ideal audience or prospects? 💬
We've got you because this week on Marketing In The Madness, we’ve got none other than Mary-Anne Da'Marzo, aka Your AI Marketing Mentor and Founder of Firebelly Media!
With over 200,000 TikTok followers, 3.7M LinkedIn post impressions, and a reputation for creating viral content, Mary-Anne is here to share what these platforms don't want you to know about virality.
What you can expect to from this episo...
How to Harness AI, Build Communities, and Rethink Business Models
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This episode of Marketing In The Madness is packed with strategies to grow your business, master AI-driven marketing, and build authentic communities in today’s digital-first world.
In this episode, Katie Street sits down with Matt Desmier, a seasoned business engagement expert, to tackle the challenges of content chaos, AI integration, and community engagement.
From practical tips on using AI to transform your business model to strategies for building trust and connections on LinkedIn, this video offers actionable advice for business leaders, marketers, and innovators. Whether you're a tech ent...
How to Control Content Chaos with Tech, AI and Personalisation in 2025
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Content is everywhere, but managing it has never been harder. Did you know that 30% of Fortune 500 companies rely on Contentful for their digital experiences, or that Gen Z prefers platforms like TikTok for shopping over traditional e-commerce sites? As AI, personalisation, and omnichannel strategies evolve, businesses must rethink how they create, manage, and deliver content to meet ever-changing demands.
Welcome back to another episode of Marketing in the Madness. This week, our host Katie Street speaks with Thomas Clayson, Head of EMEA Solution Engineering at Contentful, and Simon Ward, Senior Experience...
Breaking Barriers: Women in Leadership and Speaking Up for Change
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In this empowering episode of Marketing in the Madness, Katie Street dives into a crucial conversation with Mar Duermeijer about female leadership, workplace equality, and the dynamics of creating inclusive environments. Together, they unpack the challenges, opportunities, and transformative lessons for women striving for leadership roles in traditionally male-dominated industries like technology and media.
With Mar’s diverse career in psychology, content creation, and advertising technology, this episode offers invaluable insights into how individuals can navigate their careers, speak up for themselves and others, and build a supportive culture for growth an...
AI-Driven Product Placement & the Future of Marketing with RYFF’s CCO Mar Duermeijer
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In this week's episode, Katie Street dives deep into the transformative potential of AI-powered product placement and its impact on the future of marketing. Joined by Mar Duermeijer, Chief Content Officer at RYFF, they explore how advanced technology is revolutionising traditional advertising strategies and creating new opportunities for brands and content creators alike.
From leveraging AI to localise content globally, to integrating seamless product placements across multiple media platforms, this episode uncovers the tools and tactics reshaping modern marketing. If you’ve ever wondered about the future of advertising, content creation, an...
Make It Human: How to Win in B2B Marketing in 2025
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In this special solo episode of Marketing in the Madness, Katie Street takes you through actionable strategies for B2B marketing in 2025. With AI reshaping the marketing landscape, Katie shares why human-centered content and authentic engagement are more critical than ever. From lead-generation events to TikTok-style videos, she unpacks the future of marketing that puts people first and delivers real, measurable results.
Key Topics Covered:
Human-Centered Marketing in 2025 - Why authenticity matters in an AI-dominated world and the need for person-first marketing to build trust in B2B...Is The Future of Marketing Humans and AI’s Combined!?
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Welcome to a groundbreaking episode of Marketing in the Madness! This week, host Katie Street explores how artificial intelligence (AI) is revolutionising the marketing landscape… using AI as her ‘co-hosts’.
In a previous episode Katie was Joined by Marco Andre, Executive Director of Global Marketing and AI Excellence at Novartis and, in this latest episode, you’ll hear how AI tools, like Google’s Notebook LM, are pushing the boundaries of content creation and reshaping the future of marketing.
Key Discussion Points:
The Role of AI in Marketin...Breaking Barriers: Empowering Women in Leadership with Louisa O’Connor
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In this inspiring episode of Marketing in the Madness, host Katie Street is joined by Louisa O’Connor, Managing Director of Seen Presents, to discuss the critical need for more women in leadership roles, particularly in the marketing, events, and experiential industries. Together, they explore how saying "yes" to opportunities, pushing beyond comfort zones, and fostering diverse workplaces can create meaningful change.
Key Discussion Points:
Louisa’s Leadership Journey: From starting as a project assistant to becoming the MD of Scene Presents, Louisa shares her career-defining moments and the...Building Brand Loyalty Through Experiential Marketing: Creating Emotional Connections with Katie Street & Louisa O'Connor
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In this episode of Marketing in the Madness, host Katie Street dives into the dynamic world of experiential marketing with Louisa O'Connor, Managing Director of Seen Presents, a leading brand experience agency known for unforgettable events with brands like Netflix, TikTok, and Amazon. Together, they explore how immersive, real-world experiences build brand loyalty, create lasting emotional connections, and drive unparalleled engagement for both B2B and B2C audiences.
Key Discussion Points:
Breaking Traditional The Mould of Success: Advocating Women in Leadership
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Beyond Efficiency: How AI is Redefining Marketing
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AI is not here to play around. It only took 10 months for AI to reach 50% of the US, when compared to 37 years for electricity and 21 years for smartphones. It is clear AI is scaling at speed. Like most rapid changes, resistance occurs, so it's crucial to educate teams on how AI can be used to improve efficiency and productivity.
Welcome back to another episode of Marketing In The Madness. This week we are joined by Marco Andre, an AI mastermind and expert with extensive experience at both Google and Novartis. Marco...
Why diversity is the key driver for innovation at Uber #BONUS
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As businesses navigate an increasingly competitive landscape, fostering diverse teams goes beyond doing the right thing; generating ideas and solutions that resonate with a wider audience is crucial.
In this BONUS episode of Marketing in the Madness, Katie welcomes back Paul Wright, Head of International for Uber, to discuss the intersection between diversity and innovation. Paul shares his insights on building diverse teams from scratch, the significance of authentic culture, and how it can unlock innovation.
At Street, embracing diversity within a team gives us a better understanding of o...
Revolutionising Enterprise eCommerce: Are You Ready?
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From streamlining digital transformations to enhancing customer engagement, FuseFabric empowers brands to navigate the complexities of eCommerce effectively. By leveraging Shopify's robust platform, they are enabling businesses to innovate, deliver exceptional experiences, and stay competitive in a rapidly evolving market.
In the fast-evolving world of eCommerce, brands face unprecedented challenges and opportunities. As digital platforms advance and consumer expectations shift, the relationship between retailers and technology is undergoing a transformation. Those who embrace these changes will lead innovation, while others risk falling behind.
In this week’s episode of Ma...
How Uber Is Transforming Advertising, One Ride at a Time
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Uber may be best known for getting you from A to B, but behind the scenes, it’s revolutionising the advertising world. From personalised ad experiences during rides to partnering with brands like L'Oréal, Bacardi, and Chelsea FC, Uber’s advertising platform is growing into a billion-dollar business, one ride at a time.
This week on Marketing in the Madness, Katie Street is joined by Paul Wright, Head of International Advertising at Uber, to uncover how Uber is transforming advertising. One ride at a time. With insights into how Uber has t...
Why You Need To Humanise Your Brand: Demand Generation Takeover
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It’s Time to Elevate Your Brand & Put Yourself Out There!
Are you ready to put yourself out there and attract your ideal clients?
If so, this is an event you can't afford to miss.
In our latest instalment of The Demand Generation series, we’re getting personal about the power of professional branding with insights from some of the industry's most influential PR and Influencer experts.
I guess you could say we’re putting a little marketing spin on the hit show "Celebs Go Dating," becaus...
Disruption, Innovation, and AI: How to Thrive in a Changing Market
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In today’s rapidly evolving marketing world, disruption, innovation, and AI are the driving forces behind success. It’s no longer enough to rely on traditional methods—brands must embrace these trends to stay ahead. In this episode of Marketing in the Madness, we’re joined by Laurence Cornwall-Watkins, Joint MD at Bright Blue Day, to dive deep into how disruption, innovation, and AI are reshaping the marketing landscape.
With years of experience in B2B marketing, Laurence explains how brands can leverage these forces to transform their st...
