The Think Factory Podcast

40 Episodes
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By: The Think Factory

The Think Factory Podcast is focused on putting the spotlight on executives and their companies. Learn from peers across various industries and learn new ways to grow your business, expand your career, and become better business leaders.The podcast has multiple hosts and each episode will be focused on different topics and companies.We want to know one thing. What keeps you up at night?Want to spotlight your company on The Think Factory Podcast? Click here!

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Katie Jasmin, VP National Sales at Source One Digital
Katie Jasmin, VP National Sales at Source One Digital episode artwork
07/09/2026

In this episode of the Think Factory Podcast, Katie Jasmine, Vice President of National Sales at SourceOne Digital, shares her journey of building a successful sales and leadership career in the fast-paced world of large-format digital printing. Katie discusses how the industry has evolved from traditional signage to creating immersive branded environments, and how adapting to changing technology, customer expectations, and market opportunities has helped drive long-term growth for both her company and her clients.

Katie also offers practical insights on leadership, consultative selling, and professional development, emphasizing the importance of curiosity, communication, and continuous learning. From...


Ken Coe, CFO, Humboldt Park Health
Ken Coe, CFO, Humboldt Park Health episode artwork
07/08/2026

In this episode of the Think Factory Podcast, Ken Coe, Chief Financial Officer of Humboldt Park Health, shares how a community-focused healthcare organization is redefining what it means to deliver equitable care. From expanding wellness initiatives and affordable housing projects to leveraging AI-powered solutions that improve patient outcomes, Ken discusses how Humboldt Park Health continues to innovate while staying true to its mission of serving all members of the community.

Ken also reflects on the leadership principles that guide his work, including empathy, adaptability, and a relentless focus on long-term impact. He offers valuable insights into balancing...


Will Jones, CEO, Thompson Child and Family Focus
Will Jones, CEO, Thompson Child and Family Focus episode artwork
07/07/2026

In this episode of the Think Factory Podcast, Will Jones, President and CEO of Thompson, shares how he transformed a 140-year-old organization into one of the leading human services providers in the Southeast. Will discusses the leadership principles that guided Thompson through financial challenges, organizational change, and rapid growth, including the mindset shifts that helped the organization thrive during the COVID-19 pandemic while continuing to serve vulnerable children and families.

Will also opens up about his personal journey and how his childhood experiences shaped his passion for helping others. The conversation explores trauma-informed care, foster care advocacy...


Mark DeBoer, Senior Vice President Sales, Darwill
Mark DeBoer, Senior Vice President Sales, Darwill episode artwork
07/02/2026

In this episode of The Think Factory Podcast, Mark DeBoer, Senior Vice President of Sales at Darwill, shares the story of a company that has spent 75 years evolving alongside the changing world of marketing. From its roots as a traditional printing business to its transformation into a data-driven marketing solutions provider, Darwill has embraced innovation by combining direct mail, digital marketing, creative strategy, and advanced data science. Mark reflects on his nearly 30-year career with the company and explains how listening to customers and adapting to their needs has fueled Darwill’s continued growth and success across multiple generations of...


Kasey Cotulla, Owner and President of Delta Print Group
Kasey Cotulla, Owner and President of Delta Print Group episode artwork
07/01/2026

In this episode of the Think Factory Podcast, Kasey Cotulla, Owner and President of Delta Print Group, shares the lessons he's learned from completing more than a decade of mergers and acquisitions in the printing industry. Drawing from nearly 20 years of acquisition experience, Kasey discusses how strategic growth, relationship-building, and patience have helped Delta Print Group expand into one of Northern California’s largest commercial printing and mailing organizations.

Kasey dives into the realities of buying and selling businesses, including deal structures, financing strategies, due diligence, succession planning, and the importance of understanding a seller’s goals. He a...


Jessica Cantin, CEO, Food for Free
Jessica Cantin, CEO, Food for Free episode artwork
06/30/2026

In this episode of the Think Factory Podcast, Jessica Cantin, CEO of Food for Free, discusses how her organization is transforming the fight against hunger through food rescue, sustainable distribution, and community-centered solutions. Jessica shares how Food for Free has evolved from a grassroots effort into one of the country's leading food recovery organizations, delivering millions of pounds of fresh, nutritious, and culturally appropriate food to communities across Massachusetts while addressing both food insecurity and food waste.

Jessica also reflects on her personal experience with hunger and how it shaped her passion for service and leadership. The...


Tara Good-Young, CEO, PDI Surgery Center
Tara Good-Young, CEO, PDI Surgery Center episode artwork
06/25/2026

In this episode of the ThinkFactory Podcast, Tara Good Young, CEO of PDI Surgery Center, shares the inspiring mission behind a nonprofit pediatric ambulatory surgery center dedicated to providing life-changing dental care for underserved children and patients with special health care needs. Drawing on more than three decades of healthcare leadership experience, Tara discusses how PDI delivers comprehensive dental treatment under general anesthesia, helping children who would otherwise struggle to access the care they need. She also highlights the organization's commitment to preventive education, community outreach, and breaking the cycle of childhood dental disease through partnerships with schools, medical...


Dory Ellis Garfinkle, CMO at Siegel+Gale
Dory Ellis Garfinkle, CMO at Siegel+Gale episode artwork
06/23/2026

In this episode of the Think Factory Podcast, Dory Ellis Garfinkle, Chief Marketing Officer at Siegel+Gale, shares her unconventional journey from growing up in Detroit’s automotive culture to leading marketing and brand strategy for one of the world’s most respected brand consulting firms. Drawing on experiences across mobility, innovation, and design-focused organizations, Dory explores how marketing goes far beyond selling products—it’s about understanding human behavior, challenging assumptions, and helping people see new possibilities for themselves.

Dory dives into the psychology behind successful marketing campaigns, revealing how insights into identity and decision-making can drive me...


Danny Sweem, CEO, The M&R Companies
Danny Sweem, CEO, The M&R Companies episode artwork
06/18/2026

In this episode of the Think Factory Podcast, Danny Sweem, CEO of M&R Printing Equipment, shares the remarkable story of a company that has spent more than four decades shaping the apparel decoration industry. From its beginnings as a screen-printing equipment manufacturer to its evolution into a global leader in digital printing technologies, Danny discusses how M&R has remained at the forefront of innovation while staying committed to exceptional quality, service, and long-term customer relationships. He also reflects on his own career journey through retail, manufacturing, distribution, and international markets, and how those experiences prepared him to...


Jessica Holst, Principal Consultant at Aligned HR Consulting
Jessica Holst, Principal Consultant at Aligned HR Consulting episode artwork
05/28/2026

In this episode of the Think Factory Podcast, we sit down with Jessica Holst of Aligned HR Consulting for a thoughtful conversation about crisis management, workplace culture, and the evolving role of HR leadership in growing organizations. Jessica shares how her firm specializes in stepping into companies during moments of operational or organizational crisis — from compliance failures and employee relations investigations to leadership breakdowns and sudden separation from professional employer organizations (PEOs). Drawing on more than 25 years of HR experience, she explains how strategic HR leadership goes far beyond policy management and becomes a critical driver of business resilience, em...


Dr. Robert Hess, founder and CEO of the Forum for Shared Governance
Dr. Robert Hess, founder and CEO of the Forum for Shared Governance episode artwork
05/27/2026

In this episode of the Think Factory Podcast, we're joined by Dr. Bob Hess, founder and CEO of the Forum for Shared Governance, for an insightful discussion about the true meaning of shared governance in healthcare and why it has become one of the most important conversations in organizational leadership today. Dr. Hess explains how shared governance empowers bedside nurses and frontline professionals to have meaningful influence over clinical practice, operational decisions, and the resources that support patient care. Drawing from decades of research and experience, he shares the origins of his groundbreaking Index of Professional Nursing Governance, the...


Will Francis, Executive Director, National Association of Social Workers, Texas and Louisiana Chapters
Will Francis, Executive Director, National Association of Social Workers, Texas and Louisiana Chapters episode artwork
05/12/2026

In this episode of the Think Factory Podcast, Will Francis, Executive Director of the National Association of Social Workers across Texas, Louisiana, and Oklahoma, shares insights from his journey across frontline social work, government relations, and executive leadership. He reflects on how firsthand exposure to client challenges led him toward advocacy and ultimately into guiding one of the region’s key professional social work associations. Throughout the conversation, he highlights the importance of collaboration across disciplines, communities, and political perspectives, emphasizing that meaningful systems change in behavioral health and social policy only happens when diverse stakeholders come together.

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Marc Raad, President, and Stan Carmichael, Director of Special Projects, Significans Automation
Marc Raad, President, and Stan Carmichael, Director of Special Projects, Significans Automation episode artwork
05/07/2026

This episode of the Think Factory Podcast features Marc Raad, President, and Stan Carmichael, Director of Special Projects, Significans Automation, as they discuss how the company is reshaping automation across the print, packaging, agency, and brand industries. The conversation focuses on how disconnected “islands of automation” can be unified through integration, enabling seamless data flow, reducing manual touchpoints, and eliminating costly errors. Drawing on decades of combined experience in software and manufacturing, Mark and Stan explain how Significans helps organizations connect disparate systems into cohesive, high-performance workflows.

The discussion also explores how companies move from fragmented processes to f...


Jon Congdon, Product Consultant/Co-Owner, Skandacor
Jon Congdon, Product Consultant/Co-Owner, Skandacor episode artwork
05/05/2026

In this episode of the Think Factory Podcast features John Congdon, Global Channel Partner Manager at Skandacor, sharing insights on how print embellishment is transforming packaging, direct mail, and branded materials. With over 20 years in the industry and a global footprint, Skandacor is helping print producers move beyond standard CMYK output through technologies like digital foiling, lamination, and 3D effects. John explains how these capabilities create more engaging, tactile, and visually impactful products that capture attention and elevate brand perception in competitive markets.

The conversation also explores the strong business case behind embellishment, including rapid ROI, increased...


Robert Parker, Owner, Label King
Robert Parker, Owner, Label King episode artwork
04/30/2026

In this episode of the Think Factory Podcast features Robert Parker, owner of Label King, a company that has achieved 24 consecutive years of steady growth in the label manufacturing industry. Robert shares the story behind Label King's humble beginnings—starting with a single machine and employee—and how identifying gaps in the packaging supply chain led to long-term success. The discussion also explores major industry shifts, from advances in digital printing to the upcoming transition from UPC codes to QR-based systems, and what these changes mean for brands and manufacturers alike.

At the heart of the conversation is a...


John Helline, CEO, BindTech
John Helline, CEO, BindTech  episode artwork
04/16/2026

On this episode of the Think Factory Podcast, we sit down with John Helline, CEO of BindTech, to explore how a five-generation bookbinding legacy has evolved into a modern, multi-location platform focused on innovation and specialty manufacturing. What began as a single trade bindery acquisition has grown into a nationwide operation known for high-end book production, premium packaging, and advanced finishing techniques like edge printing, embossing, and leather work—helping brands stand out in a crowded, commoditized market.

Beyond operations, John shares the leadership philosophy driving BindTech’s success, emphasizing team empowerment, cultural integration across acquisitions, and fast...


John Helline, CEO, BindTech
John Helline, CEO, BindTech  episode artwork
04/14/2026

On this episode of the Think Factory Podcast, we sit down with John Helline, CEO of BindTech, to explore how a five-generation bookbinding legacy has evolved into a modern, multi-location platform focused on innovation and specialty manufacturing. What began as a single trade bindery acquisition has grown into a nationwide operation known for high-end book production, premium packaging, and advanced finishing techniques like edge printing, embossing, and leather work—helping brands stand out in a crowded, commoditized market.

Beyond operations, John shares the leadership philosophy driving BindTech’s success, emphasizing team empowerment, cultural integration across acquisitions, and fast...


Al Kennickell, President, The Kennickell Group
Al Kennickell, President, The Kennickell Group  episode artwork
04/07/2026

In this episode of the Think Factory podcast, host Chris Santomasimo sits down with Al Kennickell, president of The Kennickell Group, to explore how a multi-generational family business has survived and thrived since its founding in 1892. Al shares how he transformed the company by taking calculated risks—most notably investing in new printing technology early in his career—and repeatedly reinventing the business to stay competitive. He contrasts his aggressive, growth-oriented mindset with the cautious approach of earlier generations shaped by the Great Depression, emphasizing that success came from balancing risk with discipline and constantly seeking new opportunities.

Th...


Val Gonzalez, CFO, The Climate Reality Project
Val Gonzalez, CFO, The Climate Reality Project episode artwork
04/02/2026

This episode of the Think Factory Women’s Roundtable podcast features Val Gonzalez, who shares her journey from an unexpected start in accounting to becoming a global finance leader in the nonprofit space. As CFO of The Climate Reality Project, she discusses how her technical expertise, combined with curiosity and adaptability, shaped her career. Val reflects on key turning points—transitioning from individual contributor to team leader and later working on a global scale—emphasizing the importance of flexibility, listening, and applying knowledge in diverse contexts. She also highlights how her immigrant background and bilingualism became strengths, helping her naviga...


Chuck Slingerland, Vice President of Sales and Service, Barberan Corrugated North America
Chuck Slingerland, Vice President of Sales and Service, Barberan Corrugated North America episode artwork
03/09/2026

In this episode, Chuck Slingerland, Vice President of Sales and Service for Barberan Corrugated North America, shares his journey from packaging manufacturer to equipment supplier—and how that perspective helps him guide companies investing in digital print technology.

He discusses the evolution of single-pass digital printing, Barberan’s engineering-driven approach, and how advancements in speed, software, and ink are reshaping corrugated packaging, metal decoration, and retail graphics. Chuck also explains how manufacturers evaluate ROI, why uptime and service matter as much as print quality, and where the next wave of innovation in digital printing is headed.

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Derek Volk, CEO, Volk Packaging Corporation
Derek Volk, CEO, Volk Packaging Corporation episode artwork
03/05/2026

On this episode of The Think Factory Podcast, Derek Volk, third-generation CEO of Volk Packaging in Maine, shares how a family-owned corrugated packaging company has thrived for nearly 60 years by focusing on relationships, small-batch complexity, and making customers’ lives easier. From embracing the Entrepreneurial Operating System (EOS) to align his 100-person team, to writing Go for Third, a leadership book inspired by years of coaching softball, Derek unpacks lessons on small-ball execution, culture, accountability, and why human connection matters more than ever in an AI-driven world. It’s a candid conversation about succession, community impact, building the right team, and...


Jonathan Hawkins, Founder, Law Firm GC
Jonathan Hawkins, Founder, Law Firm GC episode artwork
02/27/2026

On this episode of the Think Factory Podcast, we sit down with Jonathan Hawkins, founder of Law Firm GC, to explore the unique—and often overlooked—legal needs of law firms themselves. From handshake partnerships with no written agreements to messy breakups, succession planning, malpractice defense, and the rise of alternative business structures, Jonathan shares what really happens behind the scenes of legal practices. We dig into why lawyers are often risk managers for everyone but themselves, the growing interest in MSOs and outside investment, and how AI tools like ChatGPT are reshaping (and sometimes complicating) the profession. It’s a ca...


Dennis Leblanc, Senior Product and Business Development Manager, Drytac
Dennis Leblanc, Senior Product and Business Development Manager, Drytac  episode artwork
02/20/2026

On this episode of the Think Factory Podcast, we dive into the science—and strategy—behind what really makes things stick with Dennis LeBlanc of Drytac. From celebrating 50 years in business to supplying adhesive-coated solutions in over 80 countries, Drytac is far more than a materials manufacturer—it’s an innovation engine focused on solving real-world pain points across visual communications, architectural films, retail, and industrial markets. Dennis unpacks the company’s “Adhesive Sciences” approach, cold-weather and specialty surface technologies, and the growing push toward sustainability without a “green tax.” We explore how smarter material choices—like water-based adhesives, polypropylene films, and new recyc...


Karen Norheim, CEO, American Crane & Equipment Corporation
Karen Norheim, CEO, American Crane & Equipment Corporation  episode artwork
02/20/2026

On this episode of the ThinkFactory Women’s Roundtable, Karen Norheim, CEO of American Crane & Equipment Company, shares her remarkable journey from reluctant recruit in her family’s manufacturing business to second-generation leader of a thriving, highly engineered crane company serving industries from nuclear energy to NASA’s Artemis program.

Karen opens up about the immigrant grit that shaped her father’s legacy, the evolution of their “Always Lift, Never Quit” mantra, and how she intentionally builds a culture rooted in perseverance, heart, and integrity. From championing women in manufacturing and mentoring future leaders to CEO’ing her own health...


Bob Coppedge, founder and CEO, Simplex IT
Bob Coppedge, founder and CEO, Simplex IT episode artwork
02/20/2026

On this episode of Think Small, we sit down with Bob Coppedge, founder and CEO of Simplex IT, for a candid conversation that spans four decades of tech evolution—from the early days of automating payroll to today’s AI-driven, data-first world. Bob breaks down why staying “on top” of IT is a myth, how small and mid-sized businesses can responsibly adopt AI without chasing hype, and why process—not products—is the real differentiator. We also dive into his entrepreneurial leap in 2007, his hard-earned lessons on failure, risk, and probability, and the cultural reset that transformed his company from burnout...


Dennis Leblanc, Senior Product and Business Development Manager, Drytac
Dennis Leblanc, Senior Product and Business Development Manager, Drytac episode artwork
02/13/2026

What does it really take to make products that stick—without sticking it to the planet? In this episode, a veteran of the adhesive and coatings industry pulls back the curtain on the science behind “sticking stuff to stuff,” sharing how Drytac has evolved over 50 years into a global leader in adhesive solutions.

The conversation dives into cold-weather performance, real-world installation challenges, and why sustainability isn’t a buzzword but a design mindset—from water-based adhesives to recyclable polypropylene films. It’s a practical, candid look at innovation, environmental responsibility, and what keeps manufacturers up at night as sustainab...


Karen Norheim, CEO, American Crane & Equipment Corporation
Karen Norheim, CEO, American Crane & Equipment Corporation episode artwork
02/06/2026

In this episode of the ThinkFactory Women’s Roundtable, the CEO of American Crane & Equipment shares a powerful journey through family business legacy, manufacturing leadership, and the grit it takes to build something that lasts. From highly engineered cranes used by NASA and nuclear facilities to cultivating intentional culture, resilient teams, and values-driven growth, the conversation dives deep into what it means to lead with perseverance, heart, and integrity.

Along the way, she reflects on mentorship, women in manufacturing, navigating personal and professional adversity, and why staying ahead of rapid technological change is what truly keeps her up...


Timothy Peters (Business Development Manager) & Louis Rouhaud (VP Sales and Marketing), Polyart Americas
Timothy Peters (Business Development Manager) & Louis Rouhaud (VP Sales and Marketing), Polyart Americas episode artwork
01/21/2026

In this episode of the ThinkFactory Podcast, Timothy Peters and Louis Rouhaud of Polyart explore how synthetic paper is reshaping print, packaging, and labeling through durability, printability, and sustainability.

The conversation dives into how Polyart eliminates lamination steps, reduces carbon footprint and waste, supports recyclability with post-consumer materials, and helps printers and brands cut costs while improving efficiency—offering a compelling look at how innovation in materials can drive both environmental and business impact.

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Blair Jason-Brown (Director of Marketing) & Arika Stoecker (Director of Business Development), Case Paper
Blair Jason-Brown (Director of Marketing) & Arika Stoecker (Director of Business Development), Case Paper episode artwork
01/15/2026

Case Paper’s Blair Jason-Brown and Arika Stoecker share how an 80+ year–old company stays relevant by blending deep industry expertise with creativity, humor, and a people-first mindset.

From custom-sized paper and packaging solutions that reduce waste and boost profitability to bold educational tools like “Case Paper TV,” they discuss what it truly means to be “On the Case”—building real partnerships, empowering customers through knowledge, and rethinking how print and packaging can inspire, perform, and tell better brand stories.

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Michael Seagram (President ) & Mark Witkowski (Chief Technology Officer), Publishers Storage and Shipping
Michael Seagram (President ) & Mark Witkowski (Chief Technology Officer), Publishers Storage and Shipping episode artwork
01/14/2026

In this episode, listeners hear from Mike Seagram, President, and Mark Witkowski, CTO of Publisher Storage and Shipping (PSSC), as they explore how modern technology is reshaping book fulfillment and distribution. From print-on-demand and inventory optimization to data-driven forecasting, AI, and navigating Amazon’s influence, the conversation offers an inside look at how publishers can ship more, store less, and make smarter decisions across the supply chain.

It’s a deep dive into how a traditionally “legacy” business is evolving through smarter data, tighter integration, and collaborative partnerships to keep publishers competitive and profitable.

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Kris Hanchette, President, EngView North America
Kris Hanchette, President, EngView North America episode artwork
12/30/2025

This episode takes a deep dive into how AI-powered software is transforming the printing and packaging industries, moving far beyond buzzwords into real-world productivity, creativity, and efficiency gains. The conversation explores how EngView Systems has been building AI-driven, parametric design tools for decades, enabling packaging manufacturers, designers, and printers to reduce errors, shorten turnaround times, and automate complex structural design tasks that once took hours or days.

Kris also discusses how AI, automation, and connected workflows are reshaping everything from cost estimation and sustainability to virtual prototyping, augmented reality, and short-run production. From smarter material optimization to...


Mark Priede, Vice President of Sales and Worldwide Marketing, Xante
Mark Priede, Vice President of Sales and Worldwide Marketing, Xante episode artwork
12/30/2025

This episode explores how Xante is helping democratize print technology by making advanced equipment and workflow tools more accessible to print service providers of all sizes. From digital envelope printing to UV flatbeds, roll-fed systems, and DTF solutions, the conversation highlights how Xante enables shops to add new revenue streams, increase efficiency, and reduce labor costs in an increasingly competitive print market.

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William Roche, CEO, S. Clyde Weaver
William Roche, CEO, S. Clyde Weaver  episode artwork
12/29/2025

On this episode of the Think Small Podcast, we sit down with William Roche, CEO of S. Clyde Weaver, a 100-year-old, fourth-generation smoked meat and cheese business rooted in Pennsylvania farmers markets. William shares how stepping in as the first non-family CEO just months before COVID forced rapid change, lean operations, and a renewed focus on local supply chains—ultimately turning crisis into opportunity. From navigating generational transition and pandemic disruption to finding growth during today’s economic uncertainty, this conversation is a candid look at resilience, reinvention, and why small, local food businesses can thrive when it matters most...


Oscar Perez, US CFO, Snøhetta
Oscar Perez, US CFO, Snøhetta episode artwork
12/22/2025

In this episode, Oscar Perez, CFO of global design firm Snøhetta, offers an inside look at how the company blends architecture, landscape, interiors, and product design to create people-centered spaces around the world—from a groundbreaking presidential library in the North Dakota badlands to a border-bridging children’s museum in El Paso. He reflects on his non-linear career path, the importance of collaborative leadership in creative environments, and the challenges of guiding an international organization through uncertainty, cultural differences, and the post-COVID shift in how teams work.

Oscar also shares insights on financial stewardship in a desig...


Allen Taheri, CEO, 1Vision
Allen Taheri, CEO, 1Vision episode artwork
12/12/2025

In this episode, Alan Taheri shares how he grew One Vision from a tiny copy shop into a nationwide marketing execution powerhouse serving major brands and political campaigns. He dives into the company’s blend of automation, data-driven operations, and wide-format production, explains how listening—not selling—drives their client partnerships, and reflects on the role of AI and robotics in shaping the future of custom manufacturing.

Alan also discusses his entrepreneurial origins, One Vision’s acquisition strategy, and why a commitment to problem-solving—even chartering planes when needed—has earned the company long-term loyalty and rapid growth.

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Matt Marzullo, President, Ironmark
   Matt Marzullo, President, Ironmark episode artwork
11/28/2025

In this episode, Ironmark president Matt Marzullo shares how the company has evolved from a traditional print operation into a tech-enabled, omni-channel marketing powerhouse. He discusses Ironmark’s growth through 18 acquisitions, the development of a national footprint, and the talent-driven culture that keeps former owners actively contributing years after joining the organization.

Matt breaks down how predictive analytics, AI, and proprietary software are transforming campaign strategy—driving attributable ROI, smarter targeting, and seamless integration between digital and print. He also reflects on industry consolidation, the resurgence of print within modern marketing, and why Ironmark’s collaborative, people-first cultur...


Oscar Perez, US CFO, Snøhetta
Oscar Perez, US CFO, Snøhetta episode artwork
11/28/2025

In this episode, Oscar Perez, CFO of global design firm Snøhetta, offers an inside look at how the company blends architecture, landscape, interiors, and product design to create people-centered spaces around the world—from a groundbreaking presidential library in the North Dakota badlands to a border-bridging children’s museum in El Paso. He reflects on his non-linear career path, the importance of collaborative leadership in creative environments, and the challenges of guiding an international organization through uncertainty, cultural differences, and the post-COVID shift in how teams work.

Oscar also shares insights on financial stewardship in a desig...


Coni Lefferts, President of Creative Packaging Solutions Corporation
Coni Lefferts, President of Creative Packaging Solutions Corporation  episode artwork
11/26/2025

In this episode, packaging expert Connie Lefferts shares how decades in the industry have shown her that great packaging can make or break a brand. From discovering the power of packaging through a cookie-company rethink in the ’90s to guiding today’s emerging brands through materials, engineering, design, and market positioning, she offers a masterclass in how the right container elevates a product’s value, presence, and consumer appeal.

Connie breaks down the psychology behind what catches a buyer’s eye, the impact of digital printing and small-run capabilities, and why early market research is essential for founders...


Christopher Foster, VP, New Business Development, Modern Postcard
Christopher Foster, VP, New Business Development, Modern Postcard   episode artwork
11/11/2025

What if your next great marketing breakthrough arrived in the mailbox? Modern Postcard’s Chris Foster sits down with host Chris Santomassimo to discuss how automation, analytics, and good old-fashioned print are combining to create smarter, more human marketing. Together, they trace how direct mail has gone from static postcard to dynamic, data-powered touchpoint.

Foster shares real-world examples—from home service pros reaching entire neighborhoods overnight to national brands using automated triggers for anniversaries and new homeowners—all while keeping campaigns privacy-compliant and measurable. Undoubtedly, Modern has become more than a printer—it’s a data company that happe...


Brian Franz, Vice President, Envision-3
Brian Franz, Vice President, Envision-3  episode artwork
11/06/2025

At Envision-3, Vice President Brian Franz sees print not as a fading medium, but as a flexible, powerful force that bridges design and technology. In this episode, he talks about how Envision 3 uses print’s tactile value and precision to help brands stand out while keeping production efficient through smart automation.

From custom packaging to high-touch direct mail, Brian shows how craftsmanship and curiosity keep print relevant in a digital-first world. He and host Chris Santomassimo dig into why adaptability, authenticity, and humor are key to sustaining success in both business and life.

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